[Global Network Technology Comprehensive Report] On July 2, Xiaomi Group held a new series of Xiaomi CC launches at Beijing Water Cube, releasing three new models of Xiaomi CC9, Xiaomi CC9e, and Xiaomi CC9 Meitu Customized Edition.
Xiaomi CC9 is a redesigned Xiaomi 9 for young people, inheriting the flagship technology and core experience of Xiaomi 9. It is also the first product in Xiaomi mobile phones to use the front 32 million pixel + rear 48 million pixel three-camera flagship camera. The 6GB + 64GB version of Xiaomi CC9 is priced at 1799 yuan, and the 6GB + 128GB version is priced at 1999 yuan.
Xiaomi CC9e is a light and compact refined version of Xiaomi CC9. It is the first Qualcomm Snapdragon 665 processor. The camera specifications are the same as Xiaomi CC9, but the size is slightly smaller, which is more suitable for one-handed operation. The 4GB + 64GB version of Xiaomi CC9e is 1299 yuan, the 6GB + 64GB version is 1399 yuan, and the 6GB + 128GB version is 1599 yuan.
Xiaomi CC9 Meitu Customized Edition is specially designed for girls, a beauty camera phone with 100% Meitu algorithm, a unique 8GB + 256GB version, priced at 2599 yuan.
Lei Jun, founder, chairperson and CEO of Xiaomi Group, said: The Xiaomi CC series focuses on the young people market. It is a trendy camera phone for young people around the world. It is a younger, more beautiful and better photo phone. Unlike the previous Xiaomi product team, more than half of the Xiaomi CC product team has professional backgrounds in art and fine arts. Their understanding of the CC series is not only Colorful, but also Creative.
Xiaomi mobile phone new series CC debut: positioning the young trend
The global smartphone market has transitioned from an incremental market to a stock market. Under the background that the overall growth has entered a period of moderation, a brand needs a clearer and more accurate product positioning to meet the core target group it serves if it wants to continue to maintain a high growth rate beyond the industry average. After the Redmi brand is used independently, Xiaomi brand mobile phones have more imagination. On the one hand, Xiaomi brand can explore innovative technology, focus on mid-to-high-end, and pursue the ultimate experience. On the other hand, it can also focus more on market segments to make more targeted products. Xiaomi CC series is a product specially designed for young users around the world. Xiaomi CC series mobile phone design is younger and newer, equipped with a front 32 million pixel ultra-high resolution camera for young people who like to take selfies, and even Xiaomi has specially designed a matching Xiaomi CC jelly bag for young people who like CC series products, so that countless young people plant grass.
In Xiaomi’s new CC series, there is a product specifically aimed at female users – the Xiaomi CC9 Meitu Customized Edition mobile phone, which is also the first cooperative product released by Xiaomi and Meitu. Xiaomi has a high reputation in the field of technology, and Meitu’s products have a large number of female users. The ultra-clear resolution of Xiaomi’s native camera cooperates with Meitu’s AI beauty exclusive underlying algorithm to create a beauty camera phone that can achieve a super-textured, super-real, and super-detailed selfie experience. Xiaomi CC9 Meitu Customized Edition will expand Xiaomi to more female users among young people.
Xiaomi CC9/CC9e: Xiaomi’s first front 32 million pixel selfie phone
According to Xiaomi CC product manager CiCi Wei, Xiaomi CC9 uses a 6.39-inch AMOLED water drop full screen and real hardware DC dimming, which not only completely improves the stroboscopic problem under low brightness, but also ensures that the picture color is not lost, and supports the color screen display function. The 3D full-curved glass body has three new color schemes: White Lovers, Deep Blue Planet and Dark Night Prince. The beautiful and quiet white lovers are inspired by the faint light of the sun shining on the snow. Through the nano-holographic process, the mobile phone can see colorful dreamy light effects from any angle. And the unique CC texture of Deep Blue Planet adopts an extremely complex micro-nano composite process, like the ripples of the lake under the moon. The brand logo on the back of CC9 adopts a younger vertical design and adds the function of breathing light, which can correspond to different color dynamic reminders in scenes such as charging and notification. It also jointly creates innovative real-sense technology with Honor of Kings to present colorful breathing light special effects when killing the opponent’s heroes in the game.
In terms of photography, Xiaomi CC9 has been greatly optimized for front portrait photography. It has a 32 million pixel flagship selfie front camera, and the rear camera uses 48 million pixel Sony IMX586 + 8 million pixel ultra-wide-angle + 2 million pixel depth of field three-shot combination. Unlike popular beauty algorithms such as dermabrasion and thin face on the market, Xiaomi CC9 uses real beauty, which retains facial features while modifying flaws. For example, remove dark circles while retaining aegyo sal, beautify skin tone while keeping the neck skin tone uniform, and retain texture details to create texture, rather than taking a cookie-cutter assembly line beauty face. Xiaomi CC9 also supports Mimoji cute shooting function, which uses the front-facing camera to obtain facial image data and generate cute cartoon image expressions. Xiaomi CC9 has a built-in AI day-changing filter developed by Xiaomi Brain. Through deep learning on hundreds of thousands of different types of sky photos, the day-changing filter can accurately segment the sky in landscapes and portrait photos for targeted beautification, and can change cloudy days to sunny days, sunset, sunset and other realistic effects with one click. In other respects, the Snapdragon 710 processor, the seventh-generation optical screen fingerprint recognition, Hi-Res high definition audio certification, 4030mAh large capacity battery, full-featured NFC, 3.5mm headphone interface, infrared function, standard 18W fast charging, etc. also ensure that the Xiaomi CC9 has an excellent daily use experience. The price of Xiaomi CC9 starts at 1799 yuan.
Another important product at the conference is the lighter Xiaomi CC9e. It is reported that Xiaomi CC9e launched a new generation of Snapdragon 665 processor, using 11nm process technology, which greatly reduces the power consumption and improves the AI performance compared to the Snapdragon 660. 6.088-inch AMOLED screen, light and compact, more suitable for one-handed operation. It uses the same back cover material and process as Xiaomi CC9, the same seventh-generation screen fingerprint recognition, 4030mAh large-capacity battery, supports infrared, 3.5mm earphone interface, and supports 18W fast charging (standard 10W charger). Xiaomi CC9e is priced at 1299 yuan, which is the most cost-effective screen fingerprint mobile phone on the market. It is also the most cost-effective 32 million pixel front + 48 million pixel rear three-camera mobile phone on the market.
Xiaomi CC9 Meitu Customized Edition: 100% Meitu Algorithm Beauty Camera Mobile Phone
Xiaomi CC9 Meitu Customized Edition is specially designed for girls. The back cover adopts dreamy soft light gradual change fairy color inspired by the pink sand beaches of the Bahamas, and fuses light blue and pink through gradient effect, which is full of fairy energy. This phone adopts exclusive custom wallpaper, theme, and exclusive boot animation and ringtone. The camera hardware uses 32 million pixel front + 48 million pixel rear three-camera combination. The camera functions and algorithms are 100% developed by Meitu. It supports multiple customized photo and video beauty modes including classic portraits, low-light portraits, movie portraits, party mode, soft hair, and Vlog video beauty 360-degree full body beauty. The camera UI interface is also the same as that of previous generations of Meitu’s own brand mobile phones.
Xiaomi’s native camera 32 million pixel ultra-clear resolution and Meitu’s AI beauty exclusive underlying technology, Xiaomi CC9 Meitu Customized Edition mobile phone can be said to be the most powerful mobile phone on the market for selfies. Xiaomi CC9 Meitu Customized Edition’s unique AI low-light portrait can take high-quality beauty portraits in extremely low light environments. This function applies Meitu’s unique AI beauty technology and single-picture depth estimation technology, which can calmly deal with rich and diverse scenes. Even in a dark environment that is almost invisible to the human eye, it can extract the user’s facial features and combine the scene depth information to restore the appearance of the image. Xiaomi CC9 Meitu Customized Edition uses 8GB + 256GB storage combination, and other hardware configurations are the same as Xiaomi CC9, priced at 2599 yuan.
Lei Jun said that in 2019, Xiaomi mobile phones will be launched in three product series: Xiaomi digital series, including Xiaomi 9 and Xiaomi 9SE; Xiaomi MIX series, targeting the business flagship market; and the new series CC, a trendy mobile phone for young people around the world. The new series CC focuses on the young people market, better meeting the preferences of young people in terms of product functions and performance, which will help Xiaomi brand win more young people’s attention, and the Xiaomi CC9 Meitu customized version launched together will help Xiaomi brand to further expand the female user market. Through the release of several new products in the CC series, the layout of Xiaomi brand mobile phone product line is clearer and more complete. And how the market performance of CC series mobile phones, Global Network Technology will continue to pay attention to the report.
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