On June 23rd, at the CineEurope held in Barcelona, Spain, a high-tech film system with independent intellectual property rights in China — — CINITY of China Film made a shocking appearance, and the organizers of the European Film Expo specially awarded CINITY Special Technology Achievement Award of China Film.
During the Expo, CINITY of China Film showed a brand-new clip of Avatar: The Way of Water, the second sci-fi film in the Avatar series directed by James Cameron, at the Barcelona International Convention Center (CCIB). The clip was exclusively screened by CINITY of China Film, and it has high-tech specifications such as 4K/3D/ high frame rate. At the same time, CINITY’s high-tech projection technologies, such as high brightness, high dynamic range, wide color gamut and immersive sound, are integrated to present a perfect audio-visual experience, allowing the on-site guests to immerse themselves in the mysterious dreamland of Avatar: The Way of Water.
Jon Landau, producer of Avatar: The Way of Water.
"The guests present today all said that they had gained an unprecedented viewing experience." Jon Landau, the producer of Avatar: The Way of Water, said after the clip presentation, "Director James Cameron and I both hope that our guests can see the best presentation of the film. Avatar: The Way of Water was shot in 3D, 4K and high frame rate, and director Cameron used new technology and said it was ‘ Designed for the biggest screen and the most immersive 3D effects ’ . Therefore, in the choice of CineEurope projection system, we also hope to truly restore the director’s creation and present the team’s efforts to the audience to the greatest extent. CINITY’s screening technical specifications and film presentation effects are world-leading, and I am very grateful to CINITY for its support. "
In this regard, Fu Ruoqing, founder of CINITY and vice chairman of China Film, said: "We are honored to cooperate with Walt Disney Company. Avatar: The Way of Water is a film that is highly anticipated by audiences all over the world. I am very proud to show the perfect side of this film to Barcelona audiences with CINITY technology in 4K/3D/ high frame rate specifications at the European Film Expo, and I look forward to more audiences enjoying its most beautiful picture in the future."
At this European Film Expo, CINITY of China Film not only won favorable comments from the audience, but also won the Technical Award of Achievement issued by the Expo. The organizer of the European Film Expo said that awarding this award is a recognition of the breakthrough made by CINITY of China Film as the core screening technology and its contribution to leading the film industry into an unprecedented new era of viewing with high-tech film technology.
It is reported that CINITY Hi-tech film system was launched in 2019. It is China’s own brand and has core independent intellectual property rights. It creatively integrates the high technologies in the seven film projection fields of 4K, 3D, high brightness, high frame rate, high dynamic range, wide color gamut and immersive sound, which makes the film clearer, more colorful, smoother, richer in details, more coherent in action, more realistic in sound and greatly improved. Through the breakthrough of key technologies, it is the highest technical specification and the best film display form in the field of film projection to promote the formation of the whole high-tech film industry chain from shooting, post-production to distribution and projection.
By June 2022, CINITY had produced and released 127 films, including 12 high frame rate films. China has installed 70 cinemas, and has reached cooperation to install more than 80 cinemas, covering domestic mainstream cinemas and deployed in more than 30 cities.
In the future, CINITY of China Film will be promoted and applied on a global scale, deepening international exchanges and accelerating the process of internationalization. While building a wider distribution scope and a more advanced projection system, CINITY will also invest in the production of high-tech films. China’s films will speed up the layout on the road of developing high-tech format films, make continuous efforts, build an industrial chain of high-tech format films, serve the creation and audience, and contribute to the goal of becoming a powerful film country. (Reporter Kong Xiaoping)
关于作者