Special feature of 1905 film network It was officially released today.
The reputation is good, and Douban scored 8.7 points, which is the same as the previous work.
In 2012, it came out and was once considered as the best animation of the year. However, I never imagined that in the award season of that year, wreck-it ralph, which swept everything, was cut off by his own Pixar animation studio at the last minute.
This time in the movie, Disney did not forget to take it out for the last "failure". In the scene where 14 princesses gather together, other princesses directly make fun of Merida in Brave Legend — — “She is from another STUDIO”。
Although in a brand-new animation, everyone was attracted by colorful Disney elements eggs. With a random screenshot, you can count nearly 10 eggs.
However, returning to the series itself, its greatest attraction is far more than just looking for eggs.
It represents the magic of Disney animation for the whole family:Children can see the joys and sorrows in animation and find the charm of friendship; Adults can also find the bowl of "chicken soup" in the moment.
This time, the subtitle of the animation is called "Make a scene on the Internet". Disney once again broke our conventional thinking. He used simple WiFi signals to send Ralph, the king of destruction, and Winnipeg, the little girl, to the internet world. This time, they completely broke the "wall" of the Internet and showed the audience a real Internet world, a brand-new "electronic planet".
Here, you can see the unique apps of various countries, including Tmall, QQ, Weibo and Cat’s Eye in China, all of which have regional characteristics.
Not only that, but the whole setting is also very interesting.
For example, the role of know-it-all, which is the front desk of a search engine, is also the first new friend Ralph and Winnipeg made after they came to the Internet world. Here, you can ask all kinds of things you want to know. If the role setting is that simple, then you underestimate Disney’s intentions.
Know-it-all is best at making a series of Lenovo guesses immediately according to the user’s past search traces when the user utters a word. Is it the same as your usual state of searching with a certain degree?
What’s more interesting is that the Internet suddenly drops off on weekdays and you can’t access it. In Invincible Destroyer 2, it all comes down to Destroyer.
Generally speaking, "Invincible Destroyer 2" is an Internet instruction manual.
Of course, "Invincible Destroyer 2" is the correct way to open online celebrity for other people.
The following is a little about spoilers, so please take it with caution.
1. How to become online celebrity?
In the movie, the handle of the game machine Sweet Shock was damaged directly because of Ralph and Winnipeg’s "self-persistence" in the arcade.
Under the guidance of customers, the owner of the game hall found the only handle for sale on eBay, but it was discouraged because of the high price. Of course, Ralph wouldn’t miss the opportunity to save his friends. In a flash of inspiration, he took Yunilo through the WIFI router and went to the Internet world to find the only handle of the Sweet Shock game console.
Although they found the handle on eBay at a certain time, the two people who are not familiar with the network existence suffered from the price.
Of course, the story will not end so simply.
The two went back to find the "Mr. Pop-up Window" they first met on the Internet in order to get more funds. In the tug-of-war of funds, the two soon met our favorite wonder woman, no, the "flash sister" in this movie.
After understanding the confusion of the two people, Sister Flash skillfully "teased" lavr, took a video and posted it on the popular website BuzzzTube, and enthusiastically recommended the algorithm director of BuzzzTube to them — — Sister Zan (Yesss).
Unexpectedly, Ralph’s little video went viral on BuzzzTube.
Why did Ralph’s "surprise" completely explode? Because it is "novel" enough,
Just like in the animation, the official spit from Zanjie, the current video is nothing more than children, cats, pranks, or private cooking. Doesn’t this phenomenon properly correspond to the performance of the real Internet?
Returning to the real Internet, on the most popular short video platform such as a certain sound and a certain TV, netizens are obsessed with children selling cute mistakes, keen on raising cats in the cloud, or endless pranks. The rules of the game are also very simple. Everyone can leave a message, like it or share it with more friends for secondary dissemination.
Many people’s initial explosions are mostly out of novelty consciousness, and netizens are more or less curious to watch and eat melons, thus bringing more attention.
Come on, Xiao Dianjun will give you a simple example. Recently, on the Internet, Lu Chao was frequently brainwashed by his "true goodness". At first, it was discussed by netizens. Recently, more and more people began to imitate his speech mode, and later, it was imitated by Guo Jingfei, who was once successful in "out of the circle".
It can be seen that the first step to becoming online celebrity is to take it by surprise.
2. How to maintain online celebrity traffic?
We always say that it is more difficult to maintain than to start.
In the internet age, information is updated so quickly. How can Ralph keep a video? In the movie, Ralph soon flopped, and the number of likes did not increase rapidly. Ralph, who has just been appreciated by Zanjie, was immediately rejected by BuzzzTube’s internal staff.
So, what should we do?
Ralph immediately showed a strong network spirit and imitated all kinds of featured videos on the network. Sure enough, Ralph’s performance won everyone’s crazy praise and sharing.
However, if we look at Ralph’s subsequent works, it is nothing more than a little joke that was once popular on the Internet — — Scream like a donkey and eat abnormal peppers … … However, these videos have aroused everyone’s pursuit and love. For a time, Ralph became the hottest online celebrity on the BuzzzTube platform.
In fact, this point is projected in the real network world, and that’s all.
The second step after maintaining online celebrity:A work of quantity.
Nowadays, many online celebrity will enter the "bottleneck period" of creation after their unexpected popularity. Especially after that, strong newcomers are constantly emerging, and those who no longer have new works will soon be replaced.
Some people begin to enter the repetitive black hole. Although different new works are constantly introduced, behind these works, most of them have been remaking those works that have been on the Internet, which is their own innovation and has dropped significantly.
However, for Ralph, he has a third step to success:feelings.
After all, Ralph came from many people’s childhood games, and Quick Hand Hugh also represents the childhood feelings of those people. When he appeared in various spoof videos, he instantly stabbed everyone’s feelings and memories. Just like when wreck-it ralph came out, the classic characters in arcade game in the past reappeared one by one, showing warmth and nostalgia.
With such a background, online celebrity is a cute girl. How can we not give more praise? Just like … … It is hard for us to refuse Pikachu to be cute.
3. One thing online celebrity should pay attention to.
When you become online celebrity, you must remember one thing: refuse blx.
In the movie, because of a small accident, Ralph accidentally broke into the message area of BuzzzTube platform. In addition to seeing everyone’s praise, he could not help but see some "black powder" criticisms.
At this time, Zan Jie appeared and told Ralph that he must not read these comment areas.
In fact, this point in reality, the same reason exists. In the current network world, it is inevitable to meet some "network sprayers" or "keyboard men". They are too used to classifying themselves as "heterogeneous", going against the public, and punishing them everywhere for their short breath.
In the online world, many people are thinking with emotions, which has nothing to do with rational expression. Simply expressing one’s preferences in the network is less smooth in reality, but in many cases, the speaker has no intention, but the listener has intention. Some of the content is simply the vent of the other party’s pure emotions, but everything becomes less interesting when it becomes true.
While being yourself on the internet, stay away from those unpleasant voices. After all, online celebrity still speaks with his works.
Perhaps this is why Xiao Dianjun likes Invincible Destroyer 2 so much. It accurately captures the characteristics of Internet culture. Everyone can see its little beauty from their own perspective.
Perhaps, from Zanjie’s perspective, we will see the working logic as a product operator.
Probably, this is the most magical magic of Disney animation.
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