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Working during the day and attending classes at night has become a fashionable nightlife for young people in Hangzhou. Recently, from Shanghai to Hangzhou, a large number of young people choose to go to night schools after work. What courses are there in these night schools? How did you sign up? Let’s get to know each other!

Shake the number to generate admission places

Since September this year, Zhejiang Cultural Center has opened a series of autumn public welfare courses of "Beautifying Literature and Art" National Art School, which is located in Zhejiang Cultural Center of West Lake Cultural Square.

In addition to the most popular beauty class, there are 69 courses such as cello, violin, Latin dance, ballet, Hangzhou dialect popularization, sorting and storage, calligraphy, Chinese painting, Beijing opera, photography and buckle skills, all of which are trained by special teachers.

All these courses are free for public welfare, and most of them have 8 classes, once a week. The most popular classes that need to be rushed are mainly concentrated in the prime time from 7: 00 to 8: 30 every night, so they are called "night classes" by many people.

Once the night school was opened, it became a hot cake, and the registration was particularly hot. At present, these public welfare courses are registered through the "Zheli Cultural Circle" applet, and the admission results are generated by random lottery.

According to the registration page of "Zheli Cultural Circle", only 30 places enrolled in the beauty class flooded into 1700 people, with an admission ratio of 56: 1. Most of the people who come to night school are young people born after 90.

However, just recently, the Provincial Cultural Center issued a "missing" strategy-if there are students taking time off, the staff will make statistics in advance and publicly release the vacant places as experience class places. Citizens who have not shaken the number can pay attention to the "Little Front Desk of the Cultural Center" account in time or call the official hotline 0571-87083278 for consultation and registration!

On the evening of November 4th, the students walked into the "night school" in Zhejiang Cultural Center.

These courses are the most popular

Huang Ying, the teacher of the beauty class, is a national senior makeup artist and beautician. She has a full schedule during the day, but she also cherishes the one-and-a-half-hour evening class every week. She also feels relaxed and happy to see so many young people on time for appointments every week.

The violin class is in the classroom next to the beauty class. Violin and other musical instruments are provided to the students for free. Many people will ask for detention after class, just to practice more.

The class is over at 8: 30 in the evening, and many students will be around the teacher, hoping to help. The teacher is also very patient and willing to accompany the students to "drag the class".

Popular courses that are highly sought after, as well as the "sorting and receiving class" on Friday afternoon. Zhang Ying, a teacher, is a professional organizer, which is also a new profession in recent years. In every class, she has to repeatedly emphasize the essence of reception with the students, that is, to balance the relationship among people, things and space. In other words, it is not easy to tidy up the house, which should be clean and tidy as well as scientific and reasonable.

On weekdays, the "night school" is full of popularity, and on weekends, the Zhejiang Cultural Center is more lively.

For example, the "Hangzhou dialect popularization class" every Saturday night is a newly added course this fall. The teacher is Gao Renfei, a post-95 boy. Over the years, as a linguistics major, he has been devoted to exploring and studying Hangzhou dialect in a systematic way.

From theory to practice, Gao Renfei taught everyone the basic intonation of Hangzhou dialect in an easy-to-understand way in class. The students are from all over the world-Beijing, Chengdu, Sichuan, Yantai, Shandong, Quzhou, Zhejiang, Yichun, Jiangxi and other places, and even "foreign students" from the United States, Zambia and Russia.

At the end of this year, Zhejiang Cultural Center will hold a series of performances of "Beautifying Literature and Art", and outstanding students will have the opportunity to perform on stage. And those relatively static courses, such as buckle, embroidery, calligraphy, painting, etc., also have the opportunity to exhibit excellent works.

Someone took the high-speed train to Hangzhou to attend classes.

In fact, a hard-to-find public welfare course has actually been available since 2014. The Zhejiang Cultural Center conducts public welfare course training every spring, summer and autumn to recruit students from the society. Only in the past, most of the people who came to participate in this kind of training were older citizens and teenagers.

This year, things have changed Working during the day and attending classes at night, these courses attract more and more office workers and young people. There are even young people in Jiaxing and Huzhou who are willing to take the high-speed train to class after work every week.

Violin class

Latin dance class

Zumba aerobic dance ban

Students in Beijing Opera class practice their vocalization by biting chopsticks.

Netizen commented that this is a children’s palace for adults, and the sense of relaxation in class can be used to iron out the folds of life.

Here, at first, no one knew anyone, but because of the same interests, these people who came from all over the city got together on a fixed night every week and spent a special "night school" time. In the beauty class, the only male student volunteered to be the monitor of the beauty class, and some students said that their social fears for many years would be cured.

Night school is also the memory of a generation in Hangzhou.

The word "night school" is actually very chronological. In the 1980s and 1990s, it was all the rage in China, including Hangzhou.

This is a memory that belongs to a generation. In the early days of reform and opening-up, it was difficult to get into universities. Some young people who are already employed and eager to continue their studies will join TV University, Night University and Correspondence University after work to continue their studies.

Youth night school in the 1980s

Different from the "night school" courses which mainly focus on literary interests, the night school was mainly about teaching subjects, such as junior high school, junior high school and junior college, and some courses to upgrade professional skills, such as electrician knowledge, electronic technology, mechanical drawing, mold design, etc., all of which had corresponding graduation exams and formal diplomas. Generally, some classrooms in primary and secondary schools are borrowed to attend classes, just like going back to campus again, and everyone’s enthusiasm for going to night school is very high.

Did you go to "night school"?

Are you interested in such "night school" classes?

If given the chance, which course would you like to study most?

Welcome to the comment area to leave a message for interaction.

Information/Orange Persimmon Interactive City Express, Provincial Cultural Center

Photography/Chen Zhongqiu

Original title: "Sudden fire! The nightlife of young people in Hangzhou is too rich.

At 20 o’clock on the evening of October 29th, Beijing time, in the 10th round of Ligue 1 in the 2023-24 season, Paris Saint-Germain challenged brest away. In the first half, 17-year-old Zaire emeri broke the deadlock with a long-range shot, and then Li Gangren assisted Mbappé to expand the score and Mounie pulled back a goal; In the second half, brest equalized the score with a corner kick, and Mbappé finished the winner with a penalty in the 89th minute. In the end, Paris Saint-Germain beat brest 3-2 and rose to the second place in the standings.

In the 3rd minute, Paris broke into the opponent’s restricted area. Li Gangren’s shot was blocked by goalkeeper Bizot, and then his teammate’s supplementary shot was confiscated by Bizot. In the 6th minute, emeri received a return volley from his right foot at the top of the arc, and Bizot saved the ball with his fists. In the 13th minute, Donaruma passed the ball from the backcourt directly to the opponent, but the cross from the brest player directly crossed the bottom line.

In the 16th minute, emeri received a cross from his teammates in front of the penalty area. He passed a defender and came to the penalty area and slammed the door with his right foot. The ball was like a shell, and Bizot could do nothing. Paris was 1-0 brest.

In the 22nd minute, Li Gangren volleyed vigorously from the right side of the restricted area, and Bizot held the ball out of the crossbar.In the 28th minute, taking advantage of brest’s massive pressure, Paris fought back. Li Gangren picked up the ball in the backcourt and passed it to Mbappé. The latter caught the ball and formed a single-handed trend. He entered the left side of the penalty area and missed the defender. His right foot shot low and scored near the corner. Paris scored 2-0 in brest.

In the 41st minute, Mbappé received a cross shot from his right foot at the top of the arc, and Bizot saved the ball again.In the 44th minute, brest pulled back a goal, and the high ball on the right side of the frontcourt passed to the middle. Mounie in the restricted area pressed the Parisian defender to head the ball, and the ball bounced to the net, but Donaruma couldn’t save it. Brest 1-2 Paris.At the end of the first half, Paris temporarily took the lead.

In the second half, change sides and fight again.In the 52nd minute, brest’s right corner kicked into the restricted area, and Ledoualon, who was in front of him, headed the ball back, and the ball flew into the far corner. Donaruma’s whip was not as long as brest’s 2-2 Paris.

In the 57th minute, Mba took the ball to the left side of the restricted area, and shot wide from the far corner with his right foot. In the 62nd minute, Fabian Ruiz stopped the ball in front of the restricted area and buckled the defender, and the long corner was slightly missed. In the 64th minute, Paris stepped up its attack, and Enrique changed into Dembele and Muani.

In the 68th minute, brest got the chance, and the right side of the frontcourt shot the ball into the restricted area, but Ledoualon, who was in the back, outflanked the shot and kicked it. In the 70th minute, brest’s two shots in the restricted area were quite threatening, both of which were resolved by Donaruma. In the 74th minute, the Parisian frontcourt got a chance, but Dembele didn’t stop the ball in the restricted area and was cleared by the opponent’s defender.

In the 75th minute, Vitinia got the ball on the left side of the penalty area, which was quite threatening. Bizot got the ball sideways. In the 83rd minute, Muani in the restricted area tripped after passing the ball on the left side of the Paris frontcourt. The referee watched VAR on the sidelines and awarded a penalty. Because of the conflict caused by this penalty, many players from two teams got yellow cards.

Mbappé took the penalty. His first shot was saved by the goalkeeper, but Mbappé immediately made up the shot and scored the ball. Paris led brest 3-2, which was the 89th minute of the game.

In the end, the whole game ended and Paris Saint-Germain beat brest 3-2.

1. A frustrated man, his parents are ill, and his family is too poor to marry a daughter-in-law. When I was desperate, I met the magic lamp. The magic lamp said, Write down your three wishes, and I will satisfy you. The frustrated man wrote: I wish my parents are healthy, my family is rich and my wife is beautiful. When the frustrated man came home, he saw that the house had become magnificent and opened the door, and his parents were in high spirits. The frustrated man rushed into his room and saw an air conditioner lying on the bed.

2. I went to my friend’s house to play. My friend went to the bathroom. His three-year-old child came up to me and asked, "Uncle, have you seen the new version of 100 yuan?"

I smiled and said, "Of course I have. Is there another one on my uncle?"

Child: "Can you show me!" "

I handed the money to the child, just as my friend came out of the bathroom. The child smiled and said, "Dad, my uncle gave me 100 yuan."

Friend: "Thank you uncle."

Child: "Thank you, uncle."

…………

On the bus, I found a beautiful woman, so I looked at her intently and almost had a nosebleed. At this time, the beauty made a request that caught me off guard. She asked me: What do you want? I was shocked, and it took me a long time to spit out the word: think! But it’s inconvenient here on the bus …

4. Anti-virus software.

My husband just arrived at home when he suddenly heard a man snoring. The man hesitated outside the door for 5 minutes, left silently and sent a text message to his wife: "Divorce! ! ！” Then throw away the mobile phone card and go far away … Three years later, they met by chance in another city, and his wife cried: "Why did you leave without saying goodbye?" The man outlined the situation at that time. The wife turned away and said simply, "That’s Rising antivirus software …!"

5. Women are really hard to serve.

I don’t know much about romance. I wanted to surprise my wife on her birthday yesterday, so I spent some private money and bought her a necklace.

At the moment I took out my necklace, she hugged me tightly, and the scene was quite romantic.

About ten seconds later, she made a devastating remark: Where did you get the money for the necklace …

6. A gentleman went ashore after taking a bath in the river when two ladies came. He hurriedly picked up a bucket and buckled it under it to hide his shame. When the two ladies approached, a lady said to him, "Sir, I have to tell you that we will accuse you of sexual harassment if you behave like this!" " The man asked inexplicably, "Why?" The lady replied, "The bucket in front of you has no bottom at all!" "

7. "Grandpa, sit down!" "No, girl, you young people work too hard every day. It’s good for your health if I stand a little longer." "Grandpa, you are so kind." "Girl, do me a favor. Just now, people in the car squeezed me out by 1 yuan. My waist is not good. Please help me pick it up." "Here you go, grandpa, you just lost a dollar. You are so anxious that you have a nosebleed. You can’t get too excited on a hot day. Wipe it quickly."

8. Sun Shangxiang tugged at Liu Bei’s ear and asked, "Did you say that brothers are like brothers and wives are like clothes? What do you take me for? "

Liu Bei: "Madam, don’t be angry. Because I was poor at that time, I didn’t expect to have new clothes in the future. "

9. I am a female. I have gained 30 pounds in love for a year. I can’t wear all the clothes I bought before. Recently, I am struggling to lose weight. Yesterday, I was in a hurry to go out and find clothes to wear. I saw an old pair of jeans in the closet. After I put them on, I found that my pants were still surplus. I was so excited at that time that my husband came into the room and asked if he had seen the pants he wore yesterday. . .

10. A puppy saw a wolf, rushed up to hug and desperately shouted for his father. The wolf was confused: "Son, I think you are mistaken. I am not your father. "Dog:" You are! They all call me German shepherd! "Wolf:" Did … I ever really … love dogs? "

Standing at the end of 2022 and looking at 2023, entrepreneurs, as an important force in China’s economy, how do they view the current economic policy in China and what are their expectations for the future economy in China? The Beijing News Shell Finance invited more than 100 entrepreneurs from all walks of life to complete their thoughts on the new year by questionnaire and explore the new impetus of China’s economic growth.

Shell Finance made an appointment with Park Xuedong, Deputy Secretary of the Party Committee and General Manager of Beijing Fashion Holding Co., Ltd.

Park Xuedong, Deputy Secretary of the Party Committee and General Manager of Beijing Fashion Holding Co., Ltd.. Figure/Respondents for the picture

Shell finance:What are the "small goals" for you and your company in the coming year?

Park Xuedong:My small goal is consistent with the small goal of the enterprise: slow down as soon as possible, regroup and start again.

Shell finance:To achieve this goal, what kind of help and support do you want, or what kind of good news do you want?

Park Xuedong:I hope we can overcome difficulties with the spirit of altruism and mutual assistance, and hope that everyone and every family will be safe and healthy. Specific to the fashion holding company, I hope that every employee of the company will have no worries and devote himself to all jobs in the capital fashion industry healthily and happily. Fully implement the spirit of the 20th Party Congress, the spirit of the Central Economic Work Conference, the spirit of the "two sessions" of the whole country and the spirit of the 13th Party Congress of the city, conscientiously implement the decision-making arrangements of the Municipal Party Committee and the Municipal State-owned Assets Supervision and Administration Commission, fully, accurately and comprehensively implement the new development concept, accelerate the construction of a new development pattern, base on the development of the capital in the new era, adhere to the general tone of steady progress, better coordinate the prevention and control of epidemic situation and enterprise development, and further focus on the high-quality development of the fashion industry in the capital. Clear direction, boost confidence, deepen reform, strengthen management, guard against risks, integrate resources, stabilize scale, improve quality and efficiency, and work together to build the flagship of the capital’s fashion culture industry.

Beijing News Shell Finance reporter Yu Menger

Editor Jake proofreads Liu Baoqing.

At 0: 00 a.m. Beijing time on November 3rd, after the China women’s football team was confirmed to miss the Paris Olympic Games, Beijing Youth Daily reported on it. They said that Song Kai, president of the China Football Association, watched the live broadcast of the women’s football match between China and South, and had a very clear understanding of the current problems and difficulties faced by the women’s football team in China. Such reports also caused great controversy and discussion.

"Song Kai watched the live broadcast of the women’s football match between China and South Korea," wrote Beijing Youth Daily. Prior to this, he also went to the scene to watch the first round of China-DPRK women’s football match in the Olympic preliminaries at this stage.

The new head of China Women’s Football Association has a very clear understanding of the current problems and difficulties. China Football Association will also join hands with representatives from all aspects of women’s football field to conduct in-depth research and communication to discuss the future of women’s football in China. "

From the report of Beijing Youth Daily, we can see that Song Kai had a clear understanding of the team’s problems by watching the women’s football match in China. Although the media did not disclose more information, their report not only made China football a joke, but also attracted a lot of fans’ condemnation.

A goal said, "You can have a clear understanding after watching a game, Niu, don’t you talk nonsense?" Some fans also said: "These reporters have a profound knowledge of writing, and they understand it all the time. He knows it is useless. How can it help?" Onlookers said they were looking forward to it. "

Of course, some fans said: "Football professionals have not understood the whole thing for decades. He knows everything after watching a game. This is not a genius." "The somebody else’s head coach all dare not say understand, see a didn’t even see the complete game to understand? Who believes this? "

Customers are trying on makeup at the Perfect Diary Guangzhou Zhengjia Store. Perfect diary for the picture

A joint lip balm jointly launched by shanghai jahwa’s Meijiajing and White Rabbit. Photo courtesy of Tmall

The perfect diary and the 16-color eye shadow jointly launched by China National Geographic magazine. Perfect diary for the picture

On the cosmetics track, China brand is facing the situation of "falling behind at the start". China customers really began to accept the concept of cosmetics consumption after the reform and opening up, but at this time, foreign brands have accumulated huge advantages in capital, technology and publicity.

However, local cosmetics companies have not been "routed" as many people feared, but have gradually gained a foothold. What’s the secret? In recent years, a number of emerging domestic beauty brands have emerged, which makes consumers exclaim "the light of domestic products". What are the reasons behind it?

The reporter visited two China cosmetics companies: shanghai jahwa and Yixian E-commerce. The former is a century-old shop established in 1898, and it owns famous brands such as herborist, Liushen, Yuze and Meijiajing. The latter is a cutting-edge market that was born in 2016, and its "perfect diary" has become one of the hottest domestic makeup brands in recent years. Through their stories, we may be able to find the answer to the rise of domestic cosmetics.

Shanghai jahwa: a century-old shop with a new look.

In 1915, the cosmetics "Shuangmei" brand "Pink Cream" from China won the gold medal in the evaluation of Panama World Expo in San Francisco, USA.

This "Shuangmei" brand, which was widely welcomed by celebrities at that time, was produced by China Guangshenghang, one of the oldest national enterprises in the daily chemical industry, which was established in 1898. After the founding of New China, Guangshenghang changed its name to "Shanghai Household Chemicals Factory" after several reforms, mergers and reorganizations, which is today’s shanghai jahwa. Its brands such as "Meijiajing" Pearl Tremella Cream and "Ya Shuang" Cream, which were launched in the 1960s, have long been the collective memory of generations of Chinese people.

However, even shanghai jahwa, a local industry leader with profound knowledge, has a big gap with international cosmetics giants in terms of technology accumulation and market expansion. However, shanghai jahwa skillfully used the strategy of "Tian Ji Horse Racing" and broke out his own road of differentiated development.

The second trick is to "avoid its sharpness and open up a new track for Chinese medicine." No matter at home or abroad, consumers have a common pursuit for the "natural" attribute of cosmetics. Traditional Chinese medicine has a unique advantage as a cosmetic raw material because of its natural selection of materials and outstanding efficacy. If there is a clear gap between China enterprises and foreign brands in chemical technology in consumers’ impression, the gap is not obvious in the new track of Chinese medicine cosmetics, and even China enterprises are more knowledgeable.

Shanghai jahwa keenly grasped this point, and used the compound concept of "monarch, minister and assistant" in traditional Chinese medicine (that is, blindly taking Chinese medicine as the main ingredient, supplemented by several flavors) to prepare raw materials, thus creating a unique brand of Chinese herbal medicine cosmetics "herborist". "herborist" was a great success once it was launched. In 2008, it entered the Sephora cosmetics store on the Champs Elysé es, becoming the first cosmetics brand in China to go abroad.

"Domestic brands have a better understanding of China consumers and are better at telling brand stories with Chinese expressions." When summing up the competitive advantages of China brands and foreign brands, the relevant person in charge in shanghai jahwa told reporters. At the same time, the new product development of foreign brands often needs to be approved by the headquarters first, and shanghai jahwa believes that "local enterprises have a faster response speed in decision-making, consumer communication and channel adjustment and upgrading."

For the cosmetics market in China, it is easy to make a single "explosion" with differentiation strategy, but it is difficult for enterprises to grow at a high speed for a long time. Since 2003, local brands such as "Little Nurse", "Dabao" and "Ding Jiayi" have been acquired by foreign investors, and then they have been silent. Some insiders believe that relying too much on a single product is one of the reasons why these local enterprises are unsustainable.

In this regard, shanghai jahwa decisively adopted a multi-brand strategy to build its own "moat". On the one hand, the continuous research and development of "herborist" series of new products impacts the mid-to high-end market, on the other hand, it creates brands in different market segments. For example, in view of young people’s oily and sensitive dry skin, shanghai jahwa and Shanghai Ruijin Hospital developed "Yuze" series, which is the first medical skin care brand jointly developed with hospitals in China. At the same time, it has also developed "Goufu" which focuses on men’s skin care, and "Kaichu" which aims at the maternal and infant care market.

Behind the establishment of brand matrix in shanghai jahwa, there is high-intensity research and development as the support. The 2019 financial report shows that shanghai jahwa’s total R&D investment reached 183 million yuan, which is in a leading position in the domestic industry, and its R&D ratio of 2.41% is close to the level of international brands such as L ‘Oré al and Shiseido.

On May 6th this year, shanghai jahwa welcomed Pan Qiusheng, the new chairman and CEO. In a letter to employees, Pan Qiusheng bluntly said: The past few years have witnessed rapid development and evolution of the daily chemical and beauty cosmetics market in China, and the cognition and pursuit of beauty of a new generation of young consumers have changed greatly.

Shanghai jahwa, a century-old shop, is actively adjusting its attitude, trying to find ways that young consumers like and establish emotional links with them. In terms of understanding young people, this emerging domestic beauty brand may provide some useful experience.

Perfect diary: attracting more young people

Compared with the century-old history of shanghai jahwa, Perfect Diary is definitely a "young man" in the cosmetics market in China. But the report card of this "young man" should not be underestimated.

According to Chen Yuwen, co-founder of Perfect Diary’s parent company, Yixian E-commerce, at present, the fans of Perfect Diary have exceeded 25 million, and the monthly exposure has exceeded 1 billion. In this year’s "Queen’s Day 38" promotion, the perfect diary’s cat eye shadow tray and puppy eye shadow tray were sold out within 4 minutes, setting a record of selling 2,000 pieces per second …

In the capital market, the performance of Perfect Diary is also very bright: four rounds of financing have been completed in four years, with a valuation of 2 billion US dollars. Among the investors, there are many well-known institutions such as Zhenge Fund, Gaochun Capital and Gaochun Capital.

Why does a startup company established in 2016 dare to enter the cosmetics market surrounded by "strong enemies"?

In Chen Yuwen’s view, because the cosmetics market in China has entered an era of drastic changes: the market is changing, the channels are changing, and consumers are changing. These changes together constitute the "right time and place" of emerging domestic beauty products.

"Compared with countries with similar GDP levels, China’s beauty penetration rate is low. We judge that there is still a lot of market space for beauty products in China." Chen Yuwen told reporters that in 2017, the penetration rate of Japanese and Korean cosmetics has exceeded 80%, while that of China is only 30%.

"On the other hand, it is the emergence of the Internet." Chen Yuwen said that the rapid development of cmnet, e-commerce and social media, on the one hand, has built an online channel for Perfect Diary to communicate directly with young consumers, on the other hand, it has also provided accurate data, which can provide very timely and powerful guidance for its development of new product categories and needs. "So we chose the beauty track and chose the Internet as the core." Chen Yuwen said.

But the more important change is the change of people. Behind the rise of new brands is often the rise of new consumer groups.

The users of the perfect diary are accurately positioned as young women aged 18-28, of which "after 00" accounts for 50% and "after 95" accounts for 70%. "This is a generation that grew up with the Internet. According to our observation, they have a broader vision, are open and confident, like creativity, and generally have a higher acceptance of domestic brands than before." Chen Yuwen said that the new generation of consumers are just beginning to get in touch with makeup products, but the prices of foreign brands are on the high side for them, which brings good opportunities to new domestic brands.

Therefore, it is the breakthrough point for the perfect diary to enter the beauty market to let the post-1995 generation in China buy products with similar quality to international brands, but with much lower prices and more innovative ideas. This "parity substitution" strategy for international brands has also become an important source of its product strength.

The way to ensure quality is to cooperate with high-quality foundries. Perfect Diary found Cosme Meishi, the world’s largest cosmetics foundry, for its own production. The latter is also a cooperative foundry of international brands such as Dior, L ‘Oreal and Lancome, and the price of similar products is only about half that of international brands.

The way to renew creativity is to let consumers become designers. Perfect Diary not only analyzes product reputation and fan preferences through data, but also directly communicates product solutions with consumers, allowing consumers to deeply participate in all aspects of product design.

"In fact, the quality of domestic cosmetics is not worse than that of foreign brands. Foreign brands can sell premiums in the China market, and most of them are brand additions." Chen Yuwen said, "And we pay attention to originality. When the perfect diary is ahead of many international brands in visual style and product creativity, consumers will naturally choose us."

However, Chen Yuwen also remained calm. He bluntly said that if domestic brands rely too much on foundries, there is no way out, so Perfect Diary is also increasing investment in research and development. This year, Perfect Diary and Cosme Meishi invested 700 million yuan to start building the largest cosmetics production base in Asia, and at the same time, they are cooperating with Sun Yat-sen University to establish a research and development laboratory. "In the next three years, we expect to invest no less than 100 million yuan in research and development."

Comparing the development process of shanghai jahwa and Perfect Diary, the common point is that they have completed the first two steps of "understanding consumer demand, developing differentiated products and establishing brand moat", and are striving for the third step. Whether "Big Brother" shanghai jahwa is transforming into a younger generation, increasing its investment in online communities such as Little Red Book, bilibili and Tik Tok, or opening hundreds of offline experience stores under the "Young People’s Perfect Diary" transformation, although it seems to be in the opposite direction, its essence is the improvement of its own channel shortcomings and the reinforcement of its own brand moat in a rapidly changing environment.

The market potential of China is large enough, and there are more and more new changes in domestic cosmetics. In the future, can "China Cleaning" or "L ‘Oré al China" be born in this hot land? We will wait and see.