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go to evening school

Changjiang Daily Great Wuhan Client December 30thOn December 26th, 27th and 28th, for three consecutive nights, "Youth Night School" in Dongxihu District started classes in gold and silver lake Street Huacheng Community, Changqing Garden Sixth Community and District Workers’ Cultural Palace respectively. Many young people signed up for classes, learned African drums, hand knitting and calligraphy, and opened up a different way of "nightlife" through night school.
On the evening of December 26th, Jiang Jun, a percussion player of Hubei Opera and Dance Theatre, was teaching African drums to young people.
It is not difficult to make woven bags. Everyone helps each other to finish them together.
Record the learning results with your mobile phone, and the harvest is full.
Nowadays, more and more young people choose to recharge in time after work to improve themselves. Working during the day and attending classes at night have become a popular new way of "nightlife". In order to meet the learning needs of young people, the East-West Lake Youth Night School was launched by the East-West Lake Youth League Committee in early December, and the courses were arranged in a combination of "skills upgrading+decompression manual+non-genetic inheritance+culture and art", including calligraphy, beauty, painting, dance, tea art, baking, knitting and so on. A variety of courses, so that the East and West Lake youth "self-improvement", decompression, social and other growth needs have been further met.
On the evening of December 28th, in the Workers’ Cultural Palace in Dongxihu District, young people were learning brush calligraphy.
On the evening of December 28th, young people were learning badminton in the badminton court of Wuhan living room.
It is understood that there are currently four youth night school teaching points with convenient transportation and large radiation range in the district. Since the beginning of this month, there have been 12 classes, each with 30 ~ 40 students, which were quickly robbed as soon as they went online, and the attendance rate was not less than 95%.
The relevant person in charge of the Communist Youth League Committee introduced that the "Youth Night School" was established to enable more young people to better integrate into the East and West Lakes and fully participate in their development. Next, the "Youth Night School" will also offer more courses that young people like and learn according to classroom feedback and suggestions.
(Changjiang Daily reporter Li Yonggang photo report correspondent Guo Baiting Huang Boqing)
[Editor: Zhao Ke]    
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The Beauty of Festivals New Year’s Day | One-Yuan Recurrence: Talking about "those things" on New Year’s Day

A unified start, Vientiane update. January 1, 2023 is the first day of the Gregorian New Year, and people are used to calling it New Year’s Day. What does the word New Year’s Day mean? What’s the nickname? What is the relationship between modern Spring Festival and ancient New Year’s Day? Listen to what folklore experts say.
Poster production: Feng Juan
Xiao Fang, a professor at the School of Social Studies of Beijing Normal University and director of the China Festival Culture Research Center of China Folk Writers Association, said in the Song Dynasty that "the first month of the first month is called New Year’s Day, and the common name is New Year’s Day. One-year-old festival, this is the first. " Literally, Yuan is the beginning and Dan is the morning. As a holiday time, it refers to the morning of the first day of the first month of each year, that is, the beginning of the new year.
Historically, there are many elegant terms for New Year’s Day, such as Sanyuan, Yuanri, Zhengchao, Yuanshuo, Zhengdan, Yuanzheng, New Year, Early Year, Xinzheng, Chicken Day, etc., but among many terms, "New Year’s Day" is the most common and the longest.
Poster production: Feng Juan
Traditional China society has a different understanding of the "new year" from the west, and has always regarded "the first day of the first month" as the beginning of the "new year", which was the case in ancient China, and New Year’s Day was the "first day of the first month". Before Emperor Wu of the Han Dynasty, the specific date of New Year’s Day was not uniform. The Xia Dynasty was the first day of the first month of the first lunar month, the Shang Dynasty was the first day of the second lunar month, the Zhou Dynasty was the first day of the first lunar month, and the Qin Dynasty was the first day of the first lunar month. During the reign of Emperor Wu of the Han Dynasty, he switched to taichu calendar, redesignating the first day of the first month of the first lunar month in the summer calendar as "New Year’s Day", which has since been used by successive dynasties.
"It can be seen that in a long historical period, there was only one New Year in China, which was the lunar year on the first day of the first month. This situation was not changed until the Republic of China." Xiao Fang said.
In 1911, the Revolution of 1911 overthrew the rule of the Qing Dynasty. The newly established government of the Republic of China introduced the western calendar, and began to use the Gregorian calendar in 1912, stipulating that January 1 of the Gregorian calendar was the New Year, and appropriated the name "New Year’s Day" originally used as the Lunar New Year to the Gregorian New Year, and the Lunar New Year was renamed the Spring Festival. Since then, China people have had two New Years every year: one is New Year’s Day on January 1 of the Gregorian calendar, which people used to call "Gregorian Year"; The other is the Lunar New Year, the Spring Festival, on the first day of the first lunar month.
"However, due to historical culture and folk traditions, the holiday revision of this calendar has not become widely popular." Xiao Fang said.
On September 27th, 1949, the first plenary session of China People’s Political Consultative Conference passed a resolution, and People’s Republic of China (PRC) adopted the AD calendar year. Since then, January 1st of the Gregorian calendar has been officially called "New Year’s Day" and the first day of the first lunar month has been designated as "Spring Festival".
"As the first day of the Gregorian New Year, New Year’s Day is a legal holiday in many countries or regions in the world. It is full of vitality, symbolizes new life and new hope, and also places people’s good wishes and expectations for the future." Xiao Fang said.
Coordinator: Liu Xinhui and Liu Yuanxu
Reporter: Zhou Runjian
Editor: Li Min
Jointly produced by Xinhua News Agency and Tianjin Branch.
Produced by Jieling Studio
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Everyone is searching.
New Year’s Day is the first day of the new year. Before New Year’s Day, the beginning of the new year is the time for all families to reunite. The beautiful sentence of New Year’s Day is also a festival day, New Year’s Day and Spring Festival.



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Baidu netizen 710d9f03

May everyone’s wishes come true in the new year, and their actions will be smooth, joyful and peaceful.

2022-12-31

Anhui (Province)

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It’s all occupied.

The mountain is high and there is a walk, and the water is deep and there is a boat. Harmony is spring, and the new year is better than the old year.

2022-12-31

Shandong(Province)

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Zhimofang Karuo

May the epidemic and all unhappiness disappear with the bell this year. The new year is healthy, safe and smooth. It is booming.

2022-12-31

Yunnan(Province)

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Mysterious ruins

See you in 22 years. Hello in 23 years. In the new year, happiness and well-being, everything goes smoothly, and the right company is also the warmth of unexpected encounters. Come on in 2023!

2022-12-31

Shanxi

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I like you like me.

Goodbye, in 2022, all the sufferings will drift with the wind. In 2023, I wish people all over the world peace, health, happiness and happiness, and all the good things and expectations will come as scheduled!

2022-12-31

Shanxi(Province)

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Rows of oranges

New Year’s Day is full of vitality, symbolizing new life and new hope, and also placing people’s good wishes and expectations for the future.

2022-12-31

Hunan

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Search product event

Too soon, 2022 will pass, and 2023 will be welcomed. May all people, Xin Fuan Kang.

2022-12-31

Anhui (Province)

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One has you.

Say goodbye to 2022, usher in 2023, and 2023 will go hand in hand!

2022-12-31

Jilin (Province)

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The sunshine in the morning is very bright

New Year’s Day refers to the morning of the first day of the first month of each year, that is, the beginning of the New Year.

2022-12-31

Guangdong

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Baidu netizen 9927eb25

I wish the people of the whole country good health and happy family in advance. I wish the motherland better and better.

2022-12-31

Liaoning (Province)

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A lone cat walking in the clouds

I wish you all a happy new year, good health and happiness every day.

2022-12-31

Jiangxi

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Baidu netizen b179aeb7

The winter is over, the Milky Way is bright, and everything goes well in the new year.

2022-12-31

Tianjin

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Hollow bone

In the new year, I wish the motherland continued good weather, peace and prosperity!

2022-12-31

Anhui (Province)

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Yongmugong

I hope everyone will work hard in the new year!

2022-12-31

Hainan

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Ge sang Hua Zhan

Season after season, joy had followed joy, may the new year be better than the old one.

2022-12-31

Zhejiang(Province)

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I don’t know

I wish the people of the motherland a happy New Year! Everything goes well!

2022-12-31

Guizhou (Province)

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Engineering hardware interlocking

I wish the people of the whole country good health and all the best.

2022-12-31

Shanghai

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Float and never meet.

May the heart be happy and everything be happy, and the year will be peaceful!

2022-12-31

Sichuan(Province)

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There is no more.

WANDA CINEMAS changed hands and China benefited from Confucianism.

Our reporter Zhang Jingchao reports from Beijing.

On the evening of December 12, WANDA CINEMAS announced that WANDA CINEMAS’s indirect controlling shareholder, Beijing Wanda Cultural Industry Group Co., Ltd. (hereinafter referred to as "Wanda Culture") and its wholly-owned subsidiary, Beijing Hengrun Enterprise Management Development Co., Ltd. (hereinafter referred to as "Beijing Hengrun"), and the company’s actual controller, Wang Jianlin, Signed the Equity Transfer Agreement on Beijing Wanda Investment Co., Ltd. (hereinafter referred to as "Equity Transfer Agreement") with Shanghai Ruyi Investment Management Co., Ltd. (hereinafter referred to as "Ruyi Investment"), and planned to transfer 51% equity of Beijing Wanda Investment Co., Ltd. (hereinafter referred to as "Wanda Investment") to Ruyi Investment. According to the Equity Transfer Agreement, the total transfer price was RMB 2.155 billion.

If the above transaction is finally implemented, Ruyi Investment will hold 51% equity of Wanda Investment, and Ke Liming, as the actual controller of Ruyi Investment, will indirectly control 20% equity of WANDA CINEMAS through Wanda Investment. In addition, China Ruyi Film and Television, which is controlled by Ruyi through an agreement, holds 49% of Wanda Investment, and Ke Liming also holds 16.34% of the total share capital of China Ruyi. Wang Jianlin indirectly controls 10.9% equity of WANDA CINEMAS through Wanda Culture, Shenxian Rongzhi Xingye Management Consulting Center and Lin Ning. Colliming will eventually become the new actual controller of WANDA CINEMAS.

The reporter of China Business News learned that China Confucianism was formerly known as Hengteng Network. In October 2020, Hengteng Network wholly acquired Ruyi Film through allotment and issuance of shares and subscription of equity, with a total transaction amount of about HK$ 7.2 billion (at that time, it was about RMB 6.2 billion). However, in November 2021, with the departure of Evergrande, Ke Liming, the real controller of Ruyi Film, became the largest shareholder of Hengteng Network, while Tencent Holdings and United Resources Investment Holdings ranked second and third. In February 2022, Hengteng Network was renamed as "China Confucianism".

According to China Ruyi’s mid-year report in 2023, the company’s business mainly includes film and television drama production, online streaming platform pumpkin movies and games. After holding WANDA CINEMAS, it means that China Confucianism and Italy will open up the downstream film industry, and its strength should not be underestimated.

The whole process of transfer

Two equity transfer transactions with Ruyi Investment contributed to the change of WANDA CINEMAS’s actual controller, but in addition, Wanda Investment has transferred WANDA CINEMAS shares several times in 2023.

In April this year, WANDA CINEMAS issued the Announcement on Pre-disclosure of Shareholding Reduction by Controlling Shareholders. According to the announcement, Wanda Investment, the controlling shareholder of WANDA CINEMAS, holds 849,811,931 shares, accounting for 38.99% of the company’s total share capital. Wanda Investment plans to reduce its shareholding by no more than 65,381,064 shares through centralized bidding and block trading, accounting for 3% of the company’s total share capital. The reduction will be completed within 6 months, and the reason for the reduction is "own capital demand".

On July 12th, WANDA CINEMAS issued another announcement to remind Wanda, the controlling shareholder, to invest in the transfer of equity. According to the announcement, Wanda Investment transferred 180 million shares of the company to Lu Lili through agreement transfer, accounting for 8.26% of the company’s total share capital. Lu Lili is a legal person of Shanghai Oriental International Film and Television Culture Communication Co., Ltd. Subsequently, on July 17, Wanda Investment and its concerted action person, Shenxian Rongzhi, signed the Share Transfer Agreement on WANDA CINEMAS Co., Ltd., stipulating that Wanda Investment would transfer 177,352,994 shares of WANDA CINEMAS unrestricted shares held by it to Shenxian Rongzhi, accounting for 8.14% of the company’s total share capital.

On July 20th, WANDA CINEMAS announced that Wanda Culture, the indirect controlling shareholder of the company, transferred its 49% equity of Wanda Investment to Ruyi Investment at a transfer price of 2.262 billion yuan. After changes in equity, Confucianism and Italian Investment indirectly held 216 million shares of WANDA CINEMAS through Wanda Investment, accounting for 9.8% of the total share capital.

China Ruyi said in the announcement at that time that although Ruyi Investment would directly hold 49% of the shares of Wanda Investment, it had no intention of appointing directors to Wanda Investment and would not participate in the daily operation and management of Wanda Investment. Wanda Investment will not be a subsidiary of China Confucianism and Italy, and its financial performance will not be incorporated into the comprehensive financial statements of China Confucianism and Italy. At that time, the actual controller of WANDA CINEMAS was still Wang Jianlin, but after the signing of the Equity Transfer Agreement, the actual controller of WANDA CINEMAS will be changed from Wang Jianlin to Ke Liming.

China’s Confucianism reappears and capital operation is generous

The reporter learned from the information provided by a number of third-party organizations that WANDA CINEMAS is one of the few companies in China that has realized the integration of film and television production, distribution, cinema, film management and film projection, and its market share has also occupied the first place for a long time at the screening end. On the content level, WANDA CINEMAS is equally strong. According to public information, the "Beijing Love Story" controlled by Wanda Cinema in 2014 accumulated a box office of 406 million yuan; In 2015, the master controller produced 9 films, including Searching for the Dragon, goodbye mr. loser and Pancake Man, among which 7 films exceeded 100 million at the box office. In 2016, the master controller produced 9 films, including "Love Saint" and "Grand Prix"; In 2017, there were 16 films such as "Journey to the West" and "Master of Memory"; In 2018, in addition to the "Chinatown Detective 2" with a cumulative box office of 3.397 billion yuan, there are 10 master film projects such as "Get My Brother Away"; In 2019, there were 15 master movies including Sheep Without A Shepherd’s Flying Life; In 2021, Detective Chinatown 3, the master producer, ranked seventh in the box office list of Chinese movies with a box office of 4.523 billion yuan.

However, this year, WANDA CINEMAS’s only film projects are Space Exploration Editorial Department, Countdown Love You, Shen Jilan and Three Battalions, which will be released on December 15th. Among them, Cosmic Exploration Editorial Department has a cumulative box office of 67.043 million yuan, Countdown Love You has a cumulative box office of 26.37 million yuan, and Shen Jilan has only 4.565 million yuan. According to WANDA CINEMAS’s semi-annual financial report for fiscal year 2023, although WANDA CINEMAS achieved operating income of 6.869 billion yuan in the first half of the year, the income from cinema screening accounted for over 60%, while the income from film production and distribution and related businesses was only 202 million yuan, accounting for less than 3% of the total revenue. The cinema screening sector is undoubtedly the core asset of WANDA CINEMAS.

The momentum of WANDA CINEMAS’s projection in the cinema will help China’s Confucianism. Before Ke Liming became the actual controller of WANDA CINEMAS, China Confucianism and Italy had included three major businesses: film and television drama production, online streaming media and games. Among them, Shanghai Ruyi Film and Television Production Co., Ltd., a subsidiary, participated in films such as Hi, Mom, A Little Red Flower and Moon Man, and participated in the production of dramas such as No War in Peiping, nirvana in fire and My Fireworks on Earth. In 2023, the main films included Exchange of Life, Keeping You Safe and Warmth. China Ruyi also owns Pumpkin Movie, a streaming media platform. The business segment had 70.84 million registered members when the data was last published in 2021, of which 28.68 million were paid subscription members. The game business of China Confucianism began in 2022, and Beijing Confucianism Jingxiu Network Technology Co., Ltd. was established to lay out the game business. China Confucianism said in the announcement at that time that it would get Tencent’s support in technology, channels and funds.

Before WANDA CINEMAS changed hands, there had been many large-scale capital operations of Confucianism and Italy in China. In 2020, when Hengteng Network acquired Ruyi Film, the two sides signed a three-year gambling agreement, and Ruyi Film was required to achieve an annual net profit of 400 million yuan, 500 million yuan and 600 million yuan respectively from fiscal year 2021 to fiscal year 2023, with a profit of 1.5 billion yuan in three years. After the transaction is completed, the shareholding ratio of Evergrande and Tencent in Hengteng Network is 45.55% and 16.9% respectively. Ke Liming became the third largest shareholder of Hengteng Network, holding 12.5%.

In 2021, with a guaranteed price of 1.5 billion yuan, Ruyi Film bought out Hi, Mom’s share of the profits from the first producer, Beijing Culture. In the end, the box office in Hi, Mom exceeded 5.4 billion yuan. With this transaction, Confucianism and Italian Film successfully completed the above gambling agreement.

At the beginning of this year, among the four cornerstone investors introduced by Lehua Entertainment IPO, Sun Mass Energy, a wholly-owned subsidiary of China Confucianism and Italy, subscribed for 7.9 million US dollars in offering shares, making it the largest one.

(Editor: Zhang Jingchao Proofreading: Liu Jun)

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Exploring the daily life of female soldiers in the honor guards of the three armed forces

  BEIJING, Beijing, July 18 (Reporter Zhang Ni): Tall, dignified, and kicking forward, I believe many people have such an impression on the female soldiers of the honor guards of the three armed forces. However, behind the elegant demeanor, these young girls are also experiencing unimaginable hardships.

  On the eve of the "August 1st" Army Day, the reporter from Zhongxin. com walked into the honor guard of the PLA Army, Navy and Air Force and listened to Mao Wen, a female soldier born after 1995, sharing her experience of honor guard.

  Training requires more than 7 kilograms of concierge guns.

  Mao Wen, a Sichuan girl born in 1996, is a soldier in Class 1 of the Female Squadron of the Armed Forces of the Three Armies. The height of 1.79 meters makes her stand out among the 14 girls in Class One.

  Since joining the army in 2015, Mao Wen has spent two years in the female squadron.

  "I dreamed of becoming a soldier since I was a child, so after I got the university admission notice after the college entrance examination in 2015, I didn’t study directly, but chose to join the army." Mao Wen told reporters that she didn’t know the specific destination after joining the army at first, and she learned that she had been elected to the honor guard before leaving. This news made her very excited.

  After coming to Beijing with excitement, Mao Wen began his military career. However, the high-intensity training after joining the army made this "post-95" only daughter once unbearable.

  Mao Wen recalled that when she first came to Beijing, she didn’t adapt to the dry climate here, and she also had nosebleeds. The girls in the class have also had large and small physical conditions. Because of the high training intensity, the physiological period of female soldiers has even become irregular. But for them, the biggest challenge is the lack of strength.

  "We use the same gun as the men’s guards of honor, weighing seven pounds. It is very difficult for girls who have just joined the army to carry it. Every day, because they practice carrying guns, their arms can’t be lifted."

  Mao Wen said that in order to strengthen her physical fitness, she and her comrades in the class worked hard. In addition to the usual normal training, she also specially strengthened the training of upper limb strength.

  In addition, even when the girls are kicking the front step, sandbags should be tied to their legs. At the end of the day, sweat can soak the training suit.

  The bun size is exactly the same.

  Unlike male soldiers, in addition to high-intensity training, female soldiers of the honor guard should also take into account the beauty of women’s manners.

  Mao Wen told reporters that she and the girls in the class usually wear light makeup, in order to maintain the dignified image of women, and there are also related courses in the army for them to study.

  "I didn’t know how to make up before. When I first came, it took me half an hour to make up a makeup, but after long-term training, the movements have become quite skilled, and now it only takes ten minutes to make up."

  Mao Wen said that girls usually practice their expressions by biting chopsticks, in order to better show the temperament of China female ceremonial soldiers.

  In addition to having a dignified image, female soldiers should maintain a high degree of uniformity in their daily lives — — Fold the bed into the same neat "

  "The requirements for the length, width and height of the bun are 13 cm, 6 cm and 6 cm, respectively. Because everyone’s hair is different, female soldiers with slightly less hair have to adjust the size of the bun by beating their hair." Mao Wen said.

  "Mom and Dad regard me as their pride."

  "If the road is not difficult enough, you will doubt that it is not right." On Mao Wen’s bedside is written such a motto that belongs to her own.

  During her two years in Beijing, as a conscript, she couldn’t go home to reunite with her relatives. Her parents visited her in Beijing, but they only spent a few days with her in the army.

  Missing relatives and hometown sometimes makes this girl in her early 20 s a little sad, but she always feels that her choice is correct.

  "Mom and Dad regard me as their pride, and they are very pleased to see my growth." Mao Wen said.

  After a year of hard training, Mao Wen’s movements became more and more mature. Last summer, she was formally incorporated into the army of the honor guard and became a full member.

  By this summer, Mao Wen’s two-year compulsory career will be over, and she can choose to go back to school to continue her studies. However, she told reporters that she did not intend to retire in September this year, but wanted to stay in the army.

  "I hope to stay and be promoted to a non-commissioned officer, and do my own work here." Mao Wen said. (End)

Sports life, start with me.

With the rapid development of the national economy, people’s living standards are constantly improving, and the pursuit of health and quality of life is also increasing. In recent years, sports fitness has become a daily topic for more and more people, and sports life has gradually integrated into people’s daily life. However, the current situation of sports in China is not optimistic, and there are still many problems. Here, I will combine my own sports experience to analyze the current situation of sports in China and talk about my personal views.

First of all, on the whole, the people’s awareness of sports has gradually awakened, but the proportion of the sports population is still not high. In many cities, gymnasiums, parks, playgrounds and other sports venues are crowded, showing people’s love for sports. But at the same time, there are still a large number of people who lack sports awareness, especially middle-aged and elderly people after middle age, and their sports needs have not been fully met. This not only affects personal health, but also puts pressure on national public health. Therefore, it is urgent to raise the awareness of the whole people and popularize the knowledge of sports and fitness.

Secondly, the distribution of sports facilities is uneven, and the gap between urban and rural areas is large. In cities, sports facilities are relatively abundant, but parks, gyms and other places are often concentrated in the city center, which makes it inconvenient for residents in surrounding areas to exercise. In rural areas, sports facilities are scarce, and many rural areas don’t even have a decent playground. This undoubtedly increases the difficulty for rural residents to participate in sports and restricts the improvement of their health level. Therefore, the government should increase investment, optimize the layout of sports facilities, and focus on solving the gap between urban and rural sports resources.

Furthermore, there are many kinds of sports, but there is a shortage of professional coaches. With the rise of fitness craze, various sports came into being to meet people’s diverse needs. However, at the same time, the supply of professional coaches in China is insufficient, which leads to many sports enthusiasts unable to get professional guidance and the sports effect is greatly reduced. To this end, relevant departments should increase investment in physical education, support the training of more professional coaches, and help improve the sports quality of the whole people.

Finally, talk about my personal views on sports. Sports are not only related to personal health, but also the embodiment of a country’s national quality. We should give full play to the role of sports in improving national quality and promoting social harmony, so that more people can enjoy the happiness brought by sports. On this basis, I also propose to improve sports-related policies, encourage enterprises and social groups to participate in sports undertakings, and jointly promote the development of sports undertakings in China.

In short, sports life starts with me. Everyone should realize the importance of exercise, actively participate in it and develop good exercise habits. At the same time, the state and society should also provide people with more convenient sports conditions, so that sports can become a part of the healthy life of the whole people. Only in this way can we work together for the great rejuvenation of the Chinese nation.

What is the popular trend in 2021? Great changes have taken place in the fashion industry, and the beauty of the East will explode the fashion circle.

Text: Lowe

Hi, I’m Lowe. Let’s continue our fashion trip, and we’ll never get lost when we become beautiful. ▼

What is the popular trend in 2021??What is fashion? What are the changes in the fashion circle next year?

with regard tofashionThis spiritual need, which is extended after meeting people’s basic needs for survival, is based onthe nation is wealthy/prosperous and the people are powerfulAbove.Whoever is powerful has the right to speak.It is an indisputable fact that no matter in which industry or country.

Looking back on the past hundred yearsFashion trend developmentThe history of evolution is a history of western development. All the fashion trends, the clothing items we wear are in accordance withthe westvisual angleDerived from the standard. Styles from brands, designers to single items are all based on "Western aesthetics"On the basis of this, they dominate the fashion trends every year, and they hold the so-called fashion trends.

An unexpected epidemic in 2020 has been seen by the whole world.China’s strength and strength. The national spirit of unity and unity of the whole people has achievedgreater chinaThe rise of. In the wave of 3 billion people returning home and fighting the epidemic, China has shown unprecedented.Great country responsibility, with our strong cohesive force, wrote a hymn of rise.

Thinking about it makes my whole body boil, and this kind of national pride arises spontaneously! “Born as a Chinese, we are called Yan Huang, and we have no regrets in wearing armor in this life, and we are still in China in the afterlife. We are willing to guard the prosperous China with our youth.",this sentence wrote the voice of all of us in China, amazing, my country!

Under the influence of great changes in this environment, the popular trend in 2021 will naturally be"Oriental perspective" is the theme, combining traditional Chinese elements with modern popular elements.Will become the most mainstream fashion trend in the fashion circle.

belong toBeauty of the EastThe fashion trend will usher in its new development. It is no longer the "little brother" who is only Nuo Nuo, butThe identity of a powerful masterLeading the development and changes of fashion circles all over the world.The beauty of the eastIt will become the object to be imitated by people all over the world and make a new sitting target of fashion aesthetics.

So, what are the popular elements in the fashion circle in 2021? Let’s have a look.

In the fashion design in 2021, putChinese traditional elements and modern popular elementsBlend into one, showing a new fashion trend. They are embodied in clothing as follows:

  1. Chinese clothing elements are cleverly added, paying more attention to clothing.Real wear and comfort;
  2. Unde that influence of the concept of global sustainability,less/fewer but betterBecome the core, and the lasting durability of clothing becomes the primary consideration;
  3. Foreign cutting styleGradually rising, exquisite formal clothes are favored by consumers.

The red system will still be the main color in the spring and summer of 2021, but it has more abundant changes in the purity of lightness and darkness. Classic and futuristic colors such as brown and green will continue to be popular.

★ Improved cheongsam

Cheongsam, a classic item representing the quintessence of the Chinese nation, will be displayed in a richer and more changeable face next year and beyond. It may be combined with the current popular elements and become the top pillar of clothing category.

As a classic item of traditional Chinese style, cheongsam will be combined with the fashion trend of runway in the spring and summer of 2021 to inject new ideas into this item. Among them, it will combine the current popularBubble sleeve, leg sleeve of lambThe sleeve type is mainly equal in quantity, and the traditional Chinese elements are skillfully used on the basis of retaining the right-handed placket.

The traditional buckle of cheongsam will be replaced by buttons, or combined with special silk fabrics, adding popular flower patterns, integrating retro and trendy, creating a different cheongsam style. In terms of style design, it is more varied.

★ Diversified formal suit modeling

With the rise of exquisite foreign cutting style, those representExquisite and elegant formal dressWill become a popular style. However, under the influence of leisure style, this kind of formal dress has a diversified style trend of combining rigidity with softness, which can be gentle, handsome, tough and changeable and become popular.

With the popularity of big woman style, those neutral wind elements will be widely used in suits. For example, the shoulder pads and tapered trousers emphasize the freedom and confidence of women in the new era.

Gender-free fashion will also usher in its development, and the equality between men and women will be more and more high, which is also reflected in clothing.

But to emphasizenew womanThe gentle nature, those representing delicate and gentle.Female elementIt will also be used a lot. For example, flounces, wrinkles, waists, or fabrics with good drape are used to express the feminine side of women.

★ Gentle and changeable decorative shirt

In order to match the suit, the shirt is no longer neutral and neat. It will combine lace neckline, national embroidery, and other design details to become diversified, more feminine and gentle.

A large number of bows, pleated designs, and ethnic embroidery are added to improve the details, emphasizing the gentle nature of women.

★ Long slim cardigan

In order to adapt to more diversified occasions, a cardigan like a one-piece sweater will be liked by more people. This single product with literary and intellectual antiquity will usher in its spring.

On the basis of retaining the outline of cardigan, many design details will be added, and the fitted version can be matched with more coats.

This kind of mature, intellectual and atmospheric style will be widely used, expressing women’s attitude of pursuing the ultimate beauty.

Well, these are some fashion trends in 2021. Does it refresh you?

This is the best time, and we will stand tall and become the masters of leading the trend. And a lot of China elements will be applied to more clothes. Give full play to your creativity and imagination, and make the beauty of the East a classic legend forever!

I’m Lowe. I take image management as my homework all my life, and greet the blooming of every day in my life with a beautiful image and a beautiful mood.

If you are confused, you can write privately, and welcome to leave a message to discuss. We will grow together and be strong together on the road to beauty!

Football physical fitness: how do I maintain my physical fitness during the season?

Hello, everyone, today we share how I keep fit during the season. I hope you like it!

front cover

In 2020, Joshua kimmich scored the winner in the match with Dortmund. In that match, he ran 13.73 kilometers. This is the sport of football and kicking. In this sport, most of the running is not jogging, sprinting, walking, jogging and then sprinting. Because of this, the best way to improve physical fitness is to carry out high-intensity training.

We can achieve this goal by sprinting or intermittent training, but the least boring way to improve physical fitness is to use the ball for high-intensity training, which is also the focus of today. Today we will share the training methods to keep in shape during the season. Let’s officially start:

warm up

Before we start training, make sure that we have fully warmed up, do some dynamic stretching and sprinting, so that all our fast muscles will be activated, thus reducing the risk of muscle strain. Take 10 minutes to relax, and then start formal training.

Figure 1- Warm up

This is the only part that does not include the ball, and it is one of the very good agility and quick training.

We can find a friend, or install an application on our mobile phone, which can flash colors and numbers for us for 10 times as a group. I

Figure 2- Fast Move on Command

When our cell phones flash or our friends shout out a color, we sprint to the sign plate and then go back to the middle. About 30 seconds, depending on the length of the interval. In short, do five groups and rest for 30 seconds between each group.

Figure 3- Gap Time

The rest of the training is divided into three small cycles. The first cycle is what we see now. Before Ronaldinho’s dribbling training and shooting, he makes a 30-yard sprint dribble.

Figure 4- Fast Dribble

This training is great, because it can train our dribbling speed, dribble in a narrow space, and persist in dribbling when we are tired.

Figure 5- Exercise dribbling speed

It’s a hard training, but it’s important for us to keep high shooting quality. Imagine that we will be very tired in the 80th minute of the game, so even if we are tired, we should be able to shoot correctly.

Figure 6- Correct Shooting

In this cycle exercise, we can jog or walk back to the starting point as a break between repeated exercises.

If we only have one or two balls, run after them, make sure we are jogging, then jog back to the starting point, and then give yourself an extra 30 seconds to rest.

Figure 7- Jogging or Walking

In addition, because it takes a long time to start each action, you should do it for 15 minutes before continuing this circular action, and it should be very fast.

Before entering the second cycle, give yourself three to five minutes to rest. We should make sure that each cycle has intensity, and even if we are tired, we should work 100%.

Figure 8- Guaranteed Strength

In the second cycle, we make 10 passes to the wall, then zigzag dribble to practice turning and dribbling, then rush out and beat the last sign plate with one of our actions.

Figure 9- Passing the ball to the wall

Put the sign plate 8 to 10 yards away, make sure we don’t go straight through it, rush out of the sign plate for at least a few steps, then cut back the sign plate and walk back to the starting point.

Figure 10- Switch back the sign plate

Once again, this is our break time, and a sign plate is set for passing the ball on the wall to ensure that we keep good habits when passing the ball and that we will not be lazy.

This cycle improves our ability to pass, touch the ball with the first foot, dribble and cut inside with the ball, and the ability of all 1V1 to beat the defender.

All this will make our leg muscles stronger, and at the same time enhance our heart and lung function. Do it for 10 minutes, and then rest for three to five minutes before continuing.

Figure 11- Cardiopulmonary Enhancement

Figure 11- Cardiopulmonary Enhancement

The hardest part was left to the end. Many people hated doing this exercise, but it was the simplest exercise, and it was timed in 10 minutes.

Start by running back and forth, run to the small restricted area and then run to the penalty spot at the back, then run to the top of the restricted area and come back.

Figure 12- Simple exercise

After the round-trip run, start bouncing the ball as soon as possible, don’t rest for a few seconds before starting, and then bounce the ball 30 times before starting the next round-trip run.

Figure 13- Start the ball.

The key point here is that if we screw up and drop the ball, then we need to start the next round trip immediately, which puts pressure on the ball-passing part to ensure that we concentrate on the ball-passing and strive to maintain the quality.

If we don’t have this kind of pressure, then we will drop a few times, then pick up the ball on foot, and then continue to bounce the ball and give ourselves a long rest. After 10 minutes, we have finished the hardest part, but we are not completely finished.

Figure 14- No End

Although this is not the main part of training, it is very important to do 5 to 10 minutes of cold-body exercise, which will make our muscles less tense and help us recover from the next training.

Figure 15- Let the muscles loose.

Don’t skip this link, do some static stretching or the same dynamic movement as before, but with less intensity.

Figure 16- Don’t try to hide from the tiger

Figure 16- Don’t try to hide from the tiger

That’s all for today. Please continue to pay attention to the road of football for more exciting football teaching!

Independent games, showing different scenery

Independent games, showing different scenery

—— The Curriculum Reform of Preschool Education in xinghua city, Taizhou, Jiangsu Province

One by one, the children boarded the "platform", simulated divers, jumped from the "springboard" and cheered and enjoyed the challenge. After landing, they bounced off the cushion, wiped the sweat from their foreheads, and scrambled to board the platform with a smile …

This is a video of outdoor games in Zhaoyang Central Kindergarten, xinghua city, Taizhou, Jiangsu. As the experimental area of "Anji Game Promotion Plan" of the Ministry of Education, in recent years, xinghua city has actively implemented the national preschool education reform policy. Under the guidance of "Guide to Learning and Development of Children Aged 3-6" and "Guide to Evaluation of Kindergarten Conservation Education Quality", Anji Game and Jiangsu Curriculum Gamification Project have been integrated and implemented, which has comprehensively promoted the curriculum reform of preschool education and greatly improved the quality of preschool education.

Children in the central kindergarten of Dainan Town, xinghua city are playing a slide game on the hillside. Photo by Ji Ling

Back and Wait: Seeing Different Children

The "platform jumping" in the video consists of two Anji boxes, a ladder and a long board. The protagonist in the game is Shun Shun, a big boy.

An outdoor game in November, 2022, I like to climb the challenge smoothly, and I think it is too easy to climb the Anji box, so I decided to build two boxes. He called his companion Xiaojun, but the box was so tall and heavy that it was really impossible to build it.

Liu Xiaoqin, a teacher in Shunshun’s class, said, "In the past, as an observer and supporter of children’s games, I would’ can’t help’ helping them solve the problems in the game. The "Guidelines for the Quality Assessment of Kindergarten Conservation Education" puts forward the requirement of’ not rushing to intervene or interfere with children’s activities’. Faced with this scene, I chose to stand back and wait, leaving children with more opportunities for trial and error, exploration and reflection. "

In the subsequent "game story" characterization and "one-on-one listening record", Liu Xiaoqin learned about Shunshun’s troubles, and asked Shunshun to introduce his plans and difficulties in the collective sharing session, which aroused the interest of the children in the class, and they made suggestions and offered suggestions one after another.

The next day, Shunshun called his friends and found boards to put on the bottom box, forming a slope. Everyone joined forces to build the second box with the help of the slope. The high platform was put up, and the children had a whim, played new tricks, built a "springboard" and played "diving" …

"From the practice of building a base box to the representation record, and then to the platform change, in the independent game, children have achieved effective development in many fields such as health, language, society, science and art, and cultivated good learning quality and personality quality." Fan Henghua, a researcher at xinghua city Teacher Development Center, said, "Teachers have found different children in the process of retreating and waiting patiently, and realized that children are active and capable learners, which has reshaped their views on children and education."

It is a microcosm of curriculum reform in xinghua city that teachers stand back and wait to let children develop and grow in autonomous games.

The reporter learned that there are 94 kindergartens in xinghua city. Influenced by the unique topography, economy, population and other factors, preschool education in the city is scattered, started late and developed slowly. For a long time, there have been some problems: the renewal of teachers’ ideas and the lag of professional development; Kindergarten curriculum relies too much on teachers’ books and ignores children’s dominant position; Children in kindergarten environment have insufficient vision and are not suitable; The development between urban and rural areas, regions and gardens is unbalanced.

In order to promote children’s all-round development and happy growth, xinghua city Education Bureau thoroughly implemented the two Guides and deepened the reform of preschool education. In 2020, it successfully applied for the project of promoting curriculum gamification in Jiangsu Province, and in 2021, it became the experimental area of "Anji Game Promotion Plan" of the Ministry of Education, which accelerated the pace of promoting kindergarten curriculum reform in the region.

Children in the central kindergarten of Zhuhong Town, xinghua city play punting games with foam floating boards and PVC pipes. Wang weishe

Listening and observing: approaching real children

"Unexpectedly, in just a few months, the children in our class have become talkative and lively." Fan Jianqin, a kindergarten teacher in xinghua city, said.

Fan Jianqin’s class is Class 2. In her impression, in the past, kindergarten was mainly based on collective teaching activities, and children’s imagination and creativity were limited by the teacher’s perspective and the operation of high-structure game materials. Some children are quiet in the class group, but they are considered as symbols of obedience and understanding, and their real voices are not fully heard. With the deepening of curriculum reform, these children are awakened and discovered in the "one-on-one listening record" of teachers, and they become willing to express themselves and get personalized development.

In the process of curriculum reform, seeing children, understanding children, respecting children and believing in children are important prerequisites for effectively carrying out educational activities and supporting children’s meaningful learning, and are also the key and difficult points for improving teachers’ professional level. In practice, Xinghua preschool teachers find that observation, listening and dialogue are important ways for teachers to know children, especially "one-on-one listening record", which is easy to operate and has obvious effects, and is a "fast track" for teachers to know children and build a good relationship between teachers and children.

According to the actual situation of teachers, xinghua city Education Bureau puts forward three requirements for kindergartens in the city: First, from the level of curriculum implementation, we should give free support to children’s independent games, and thoroughly implement the "game story" representation, one-on-one listening and recording, collective sharing and other links to help teachers understand children’s thinking, experience and needs face to face in listening and dialogue, and approach real children. Second, from the teaching and research level, teachers are required to use mobile phones and other equipment to record children’s game activities, and then through various levels of teaching and research activities, the real game scenes of children are presented, and the interest, learning and development level behind children’s game behaviors are interpreted. Third, from the training level, through regional alliances, famous teacher studios and other platforms, we will promote the professional reading and training of principals and teachers, promote teachers to constantly update their concepts, and improve their theoretical level and professional ability to observe and interpret children’s behaviors.

At the same time, the preschool teachers and researchers of the Municipal Education Bureau went deep into kindergarten research and guidance to help kindergartens find, analyze and solve problems, carry out reflective practice, and promote the transformation of kindergartens in practice and reflection.

Xiao Yiyun, a kindergarten teacher in Dainan Town Center, said: "I began to learn to squat down and observe, sit down and listen, observe, listen and record every day, understand children’s real interests and needs, reflect on the development contained in children’s game behavior, interpret children’s game stories, and give further adjustment and support based on this."

Through study, practice, reflection and communication, teachers’ ideas are gradually clear, their understanding of children is deeper, and they respect, trust and follow children more sincerely.

Optimization and burden reduction: finding great children

Recently, a video of children playing outdoors in township kindergartens became popular on the Internet. In kindergartens with flowing bridges and reeds, children wear red life-saving vests, some paddle and paddle in the river, some swim and climb on banks, docks and bridges, and laughter fills the whole playground.

This video was taken by a parent of Zhuhong Town Central Kindergarten in xinghua city. In order to meet the children’s demand for games, the park has carefully built an outdoor activity venue with the characteristics of Xinghua water town, and built artificial canals with local wild interests and arch bridges, suspension bridges and single-plank bridges with different shapes. There are ecological planting areas of reeds, arrowheads, lotus roots, water chestnuts and water chestnuts, as well as sand ponds, mud ponds, gullies, sloping fields with different heights and flat land and passages with different materials …

"These can bring different experiences and feelings to children during the game, and stimulate children’s interest in continuous exploration." Director Shen Lei said.

Environment, materials and time are the basic conditions for children’s play. In order to solve the problem that the environment creation is not suitable enough and needs to be optimized urgently, xinghua city has increased the financial guarantee, set up pre-school education development guidance funds, and guided and supported old kindergartens to carry out suitable transformation of indoor and outdoor environment. After the transformation, the outdoor environment of kindergartens in the city is more natural and wild, the playground is more open, the game materials are less structured and challenging, and the optimization of the external environment gives children more room to release their nature and explore challenges.

Children in Zhaoyanghu Kindergarten in xinghua city are playing graffiti games. Photo by Lu Juan

"The children in the newly rebuilt sand in our kindergarten are so cute that I can’t write more recent stories." A teacher in an feng Central Kindergarten said with emotion.

Behind the repeated adjustment and updating of environment, materials and time are the in-depth thinking and exploration of managers and front-line teachers. Zhou Hua, deputy director of Dainan Town Central Kindergarten, said: "Every adjustment and optimization is the embodiment of the spirit of Anji Game and the process of teachers’ growth. We deeply understand that there is no end to curriculum reform. Only by taking children as the foundation, following and supporting children and creating a suitable and secure environment for them can children live happily and meaningfully. "

In fact, at the beginning of the implementation of "Anji Game", kindergartens encountered a lot of "distress" because of lack of understanding and understanding. For example, some kindergartens pay too much attention to the writing of observation notes, game cases and other copywriting, and value quantity over quality, which is regarded as a main indicator to assess teachers’ work performance; Some kindergartens ignore the actual situation such as teacher-child ratio and teacher’s proficiency in operation, and mechanically implement the daily requirement of "one-on-one listening record" … All these reasons lead to heavy workload and pressure for teachers, so they can’t let children play their own games and record their representations, listen to their children one-on-one attentively, and have no time for retrospective reflection.

In order to solve these "troubles", xinghua city Education Bureau starts from the root causes and takes many measures to reduce the burden on teachers. For example, resolutely cancel the teaching books used by children, minimize the collective activities preset by teachers, and replace the original lesson preparation notes with retrospective reflection records; According to the actual situation of kindergartens, the number of teachers’ "one-on-one listening records" per day should be weakened; Replace the original decorative environment with children’s real records and representations; Optimize and adjust weekly plans and monthly plans, and cancel mechanical duplication, numerous and unnecessary paperwork …

"Without the director’s letting go of the teacher, there would be no teacher’s letting go of the children." Teng Yan, deputy director of the Education Bureau of xinghua city, said with deep feelings, "In the initial stage of curriculum reform, only by effectively reducing the burden on teachers and slowing down the convergence slope can teachers have more time and energy to observe, listen, talk and reflect every day, so as to really and effectively approach children, find children and understand children."

"Xinghua’s preschool education has developed so fast, it is not worse than big cities at all. My child is in kindergarten with you! " In the autumn semester of 2022, a parent who brought his children from Beijing to his hometown and entered the park nearby said that the independent games implemented by the kindergarten made the children free and happy and reluctant to leave.

"Entering a new era and embarking on a new journey, Xinghua preschool education should continue to improve its connotation quality, stick to the position of children, take project construction and curriculum construction as the starting point, renew its concept, discover and develop children in open and diverse and spiritual educational activities, and push forward the’ education for young children’ to’ education for young children’." Gu Xiaobin, director of xinghua city Education Bureau, said. (Correspondent Cai Weihua Gu Risheng Our reporter Ji Xiujun)

short review

Reform does not need short theory, but real practice.

Xinghua city is located in the north of Taizhou, Jiangsu Province. As the experimental area of Anji Game Promotion Plan of the Ministry of Education, it also faces many questions in the early stage of reform: If the kindergarten curriculum reform is implemented, will teachers really not use books and teach collectively? With these questions, along the way, Xinghua preschool teachers continue to gain surprises and self-confidence, which makes people sigh their courage and courage to turn reform ideas into reality.

Reform should firmly grasp the policy direction and "national position." The choice of national education policy in different periods must have its background, and we should consider who to train, who to train and how to train people at this historical stage. Xinghua preschool teachers carry out the practical action of "children are capable self-learners", giving full play to children’s potential and initiative, which embodies the position of universal development of preschool education in China. This pattern and position are determined from the height of national education. At the same time, Xinghua preschool teachers take the initiative to find the common ground between Anji Games and Jiangsu Province’s curriculum gamification projects, and find the combination of curriculum reform ideas on the premise of "freedom, autonomy, pleasure and creation". The leader of xinghua city Education Bureau made a decisive decision: "If you have an argument, you can do it first! Without practice, you can’t see the development of children in the game, and adults have no right to speak. " This guiding measure ensures the implementation of the "children-oriented" game concept.

Reformers should have educational ideals and feelings. In Xinghua’s reform, we can see that the teacher-oriented "teaching material goal" and "high-control game" have gradually withdrawn from the stage and been replaced by "true" games that can give children the right to play. Behind this word "true", it is to "reduce the burden" for teachers and contains the educational pursuit of "getting rid of falsehood and seeking truth". In the face of a "game revolution", many "breaks" and "stands" are also innovations in many pre-school education concepts and elements. The courage of reformers comes from their persistence and persistence in educational ideals and beliefs. A group of reformers with educational feelings have gradually formed an internalization and understanding of the "game spirit" in more than two years’ practice, have a sense of responsibility for children’s development, and firmly believe that "the castle peak will not relax", constantly sum up experiences and lessons from setbacks and disputes, and usher in a brand-new realm of "a village with a bright future".

The reform has brought about changes in the "professional development ecosystem". The administration, teaching research and kindergarten teachers of xinghua city Education Bureau unite and cooperate with each other, complementing each other’s advantages, and jointly stay in the "game reform scene" to discuss "understanding children" and "discovering children"; Front-line teachers constantly change their views on children and education in game observation and one-on-one listening and dialogue, breaking the previous context of professional growth of teachers led by "experts". Facts have proved that the cooperative partnership based on "real" scene and solving "problems" has reshaped the teaching and research community, spawned practical wisdom and cracked the dilemma of separating educational theory from practice.

In the practice of Anji game education, Xinghua preschool teachers have initially found the way to improve the quality of education, but they should also be soberly aware that any reform can not be achieved overnight. Facing the practical problems such as unbalanced development between urban and rural areas, regions and gardens, and scattered distribution, how to embody fair, just and balanced development for all needs to be continuously explored and deepened.

(Author: Zhou Xin, a professor at the School of Preschool Education of Jiangsu Second Normal University)

Source: China Education News.

What are the differences between baseball and softball?

Many people in China learned about baseball to a great extent through a Japanese cartoon. With the popularity of the cartoon in China, people are more and more happy about baseball. Especially with the entry of baseball into the Olympic Games, China team has achieved good results, and baseball has gained more and more recognition in China. However, we can easily find that there are still many people who don’t understand baseball, and the performance is that baseball and softball can’t be distinguished. Do you know the differences between baseball and softball?

1. Softball uses a bigger ball than baseball.

2. Different bases spacing: softball bases are 18.3 meters (60 feet) apart, while baseball bases are 27.45 meters (90 feet) apart.

3. Different pitching distances: In softball, the pitching distance is 12.2 meters (40 feet), while in baseball, the pitching distance is 18.4 meters (60 feet, 6 inches).

4. The way of pitching is different: the pitcher of softball uses the lower arm movement to pitch, while the pitcher of baseball uses the method of raising his hand over his shoulder to pitch.

There are seven innings in softball and nine innings in baseball.

6. Baseball field is bigger than softball field, and girls are naturally restricted, so almost all play softball.

7. Baseball bats are generally conical in the middle and front, while softball bats are generally cylindrical and thinner.

8. The rules of baseball and softball are similar, but baseball can steal bases, but softball can’t.

What are the differences between baseball and softball? Looking at the differences listed above, I believe everyone has a better understanding of how to distinguish baseball from softball. Although softball and baseball are both round and similar in style, softball is bigger than baseball, and there are also great differences in their rules, so you can better distinguish them through these.

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There are more and more beauty shops. How much difference can it make where to buy them?

Reporter | Huang Wei

Editor | Xu Yue

The local beauty market has experienced rapid changes in recent years. In the first half of 2021 alone, there are many more brands of collective stores where China consumers can buy beauty products. More importantly, even if they can’t travel abroad for the time being, China consumers can easily buy many imported beauty products in the local market.

On November 9th, South Korea’s online beauty collection retailer "Resolving HWAHAE" announced that it had landed in Tmall International to open an overseas flagship store. Following the launch of this overseas flagship store, there are 11 Korean beauty brands such as Torriden and S.NATURE, and their entry form is "shop in shop".

Careful calculation, together with overseas beauty retailers such as Sephora overseas flagship store opened in Tmall International in the last year and overseas flagship store of Australian beauty retailer MECCA, Tmall International is providing more and more options for consumers with cross-border Haitao niche beauty products.

Introducing these overseas beauty flagship stores into the same platform system, the most intuitive result is that China consumers can buy all kinds of beauty products such as Korean makeup, Australian beauty, European and American niche beauty in one stop; These beauty products are different and can meet different consumers with individual needs.

It is worth noting that these overseas beauty retailers often have in-depth and direct cooperation with beauty brands in their respective regional markets, which can guarantee the quality of goods for consumers far away from China.

Overseas beauty retailers have entered the cross-border e-commerce market in China one after another, and the most realistic motivation behind it is the China consumers who disappeared in the overseas tourism retail market. These consumers were trapped in the local market because of the epidemic, but they directly promoted the great growth of the local beauty market.

Among them, I’m afraid that the brand of local beauty collection stores that emerged in recent two years was the first to seize the opportunity of China’s beauty consumption changing to differentiation and personalization.

Take HARMAY Huamei, a warehousing beauty collection store located in the middle and high-end market, as an example. At present, 50% of SKUs in its offline stores are overseas niche beauty brands. Zhong Taipeng, co-founder and chief operating officer of Huamei, previously told Interface Fashion that this is one of its core advantages that distinguish it from its competitors. At present, Huamei has introduced a series of overseas minority brands by means of exclusive agency and capital operation, aiming at enhancing brand differentiation and increasing the repurchase rate of stores.

In addition, consumers in the first-and second-tier consumer markets can also buy high-end overseas niche brands in HAYDON Black Hole and Bonnie & Clyde (hereinafter referred to as "BC Extreme Choice"), a more luxurious beauty collection store brand.

It is worth noting that the polar selection of Huamei and BC is an extension from online to offline after accumulating rich experience in e-commerce operation in the early stage. But the difference is that Huamei bought the gene of the store with beauty from the beginning, and then began to incubate overseas brands with the blessing of capital, in order to differentiate in the fierce competition.

The high-end beauty brands in BC’s extremely selected stores are extremely selected, and the brands they sell are high-end niche beauty and fragrance brands exclusively represented by the parent company USHOPAL Group or invested in shares.

On the other hand, Huamei and Black Hole are very similar in style positioning. Both of them transform the super-large stores into warehouse-type retail stores with strong aesthetic style, and they also tend to choose representative buildings or blocks in the city center instead of urban complexes or shopping centers.

It is worth noting that the above-mentioned two collection stores are also different from the emerging beauty collection stores such as WOW COLOUR and THE COLORIST, which exploded in 2020. The latter opened stores in many cities across the country in a short time, while the former strategically opened its first stores in key cities in different regions of the country, and usually it was "one city, one store", with a slow expansion speed.

In the business model, Huamei and Heikong both use international big-name samples as "traffic passwords" to attract price-sensitive consumers to shop and drive the sales of formal clothes, and then rely on niche long-tail brands to improve the repurchase rate.

This is greatly different from the product mix of traditional beauty retail stores such as Watsons. In addition, they strive to create a "social-friendly" store style, and continue to attract consumers by expanding the format, triggering communication and discussion on social media and attracting a large number of young people to visit the store.

With the blessing of capital, Huamei and Black Hole have been accelerating the pace of opening stores nationwide since 2021. They are more surprised and demanding in the location of stores, and after opening stores, they also drive the flow of people in the surrounding blocks, which is attractive to operators in urban blocks or business districts.

Beijing Xidan, which has been upgraded to the standard, introduced Huamei to open a large-scale store with an area of 880 square meters, and introduced a large-scale flagship store with an area of 700 square meters to the "Anfu Road-Wu Kang Road" block in Shanghai. Raffles, a new landmark project in Shanghai, which focuses on urban markets, and Chongqing, which has been vigorously upgraded in recent years, may actively introduce this type of beauty collection store.

Another foreseeable trend is that more overseas niche beauty brands will enter the China market through various beauty retailers in the future. And these brands will choose their partners according to their more specific China market strategy; If you want to deepen the China market and deepen brand awareness, some brands may choose local emerging beauty collection stores with more omni-channel operation and incubation capabilities.