月度归档 2024年9月21日

Yu Chengdong: The "Upgrade" M5 high-end intelligent driving version of all models in Wenjie no longer relies on high-precision maps

  On March 23rd, Huawei’s spring flagship new product launch was held. Yu Chengdong, executive director of Huawei, CEO of Consumer BG, and CEO of Smart Car Solutions BU, spoiled a lot of information about Huawei’s automotive business. At this release, Yu Chengdong still positioned the Wenjie model with "far ahead", and said, "The net promoter score of Wenjie owners is as high as 86.4%, leading traditional luxury brands such as Mercedes-Benz and BMW; Wenjie ranks first in quality among all brands, higher than all car companies, and has a spontaneous combustion rate of 0."

  In order to break through in the "inner volume" of the industry, Yu Chengdong announced that all models of Wenjie will upgrade the intelligent cockpit system Hongmeng HarmonyOS 3, and Quarter 1 will be pushed in batches in 2023. As a high-frequency touchpoint with the owner, the intelligent cockpit directly determines the experience a car brings to consumers to a certain extent. Whether it is the interaction pattern, physical space, sound, light, display, upgraded interior, or multi-screen design, HUD head-up display, streaming media rearview mirror, etc., it will bring a distinct differentiated experience for drivers and passengers, quickly grab consumers’ attention, and improve the competitiveness of the model.

  At this press conference, Huawei also gave a detailed introduction to the details of the upcoming HarmonyOS 3, such as functions such as super desktop, PC collaboration, smart car search, Xiaoyi reminder, Xiaoyi no-wake-up and HUD highly adaptive adjustment, and added the main driver privacy mode. In addition, Yu Chengdong revealed that the high-end intelligent driving version of the two cars, Wenjie M5 and Wenjie M5 EV, will be released in April. It is worth noting that compared with the experience of Hongmeng cockpit, the level of intelligent driving ability of the previous Wenjie M5 has not reached the forward-looking position of the industry. And Yu Chengdong believes that "the two high-end intelligent driving versions released in April will bring an’unprecedented ‘intelligent driving experience."

Yu Chengdong: Ask the world all models "upgrade" M5 high-end intelligent driving version no longer rely on high-precision map _fororder_image001

  The biggest advance for the Q & A M5 and Q & A M5 EV high-end intelligent driving versions to be released, whether from the teaser pictures or from the road test spy photos that have appeared before, is that the new car will be equipped with Huawei’s lidar and its corresponding auxiliary driving system, which will have the ability to pilot driving in urban areas, and does not rely on high-precision maps. "The update of high-precision maps is too slow, and the speed of obtaining them from city to city is too slow. We even have to toss a small road in Shanghai for a long time," Yu Chengdong said. Some analysts believe that in the implementation of the current urban navigation assistance driving system, there are two advantages to not relying on high-precision maps: one is to directly avoid the limitations of policy approval brought by high-precision maps, so that the plan can be quickly landed in more cities; the other is to directly subtract the cost of high-precision maps. After no longer relying on high-precision maps, the greatest convenience is that more urban users will be expected to experience the pilot assistance driving function in the urban area earlier and synchronously.

  At present, there are three main models for Huawei’s smart car business, namely the parts supply model, the HI model and the Huawei Smart Choice model. Previously, only the HI model models were equipped with Huawei’s intelligent driving system. With the release of the high-end intelligent driving version of the M5 and M5 EV, the Qinjie series began to gradually carry Huawei’s intelligent driving system. In order to further enhance the sales and product power of Qinjie products, on the one hand, Yu Chengdong himself is increasing his investment in the Huawei Smart Choice model; on the other hand, Huawei has further strengthened its involvement in the Qinjie brand in publicity. Previously, the official account of AITO asked the world, together with all official communication pages, replaced the communication content with "HUAWEI asked the world", and at this press conference, Yu Chengdong also directly used the expression "Huawei asked the world".

  HUAWEI is Huawei’s eco-car brand and a new business model pioneered by Huawei. This model can not only help car companies achieve commercial success, but also drive the large-scale sales of Huawei’s smart car parts. Huawei’s auto business is moving towards an accelerated stage. (HUAWEI asks the world, for pictures)

Yang Mi responded to the second controversy by saying that the name should make way for the role

On May 10, Yang Mi wrote: "An actor should be impressed by a good script, a good character, a good partner, and a good team. The first task of an actor is to create characters, each character has its own seat, and each character has a meaning of existence. In this era, if it is gold, it will definitely not be covered up, and the order of the names should make way for the characters." With a poster of "Harbin 1944", it is suspected that in response to the controversial rankings in the play.

Previously, Yang Mi’s performance in the drama "Harbin 1944" caused heated discussions among netizens and fans.

Xiaomi CC9 series mobile phone released: positioning young trends and taking pictures with many highlights

[Global Network Technology Comprehensive Report] On July 2, Xiaomi Group held a new series of Xiaomi CC launches at Beijing Water Cube, releasing three new models of Xiaomi CC9, Xiaomi CC9e, and Xiaomi CC9 Meitu Customized Edition.

Xiaomi CC9 is a redesigned Xiaomi 9 for young people, inheriting the flagship technology and core experience of Xiaomi 9. It is also the first product in Xiaomi mobile phones to use the front 32 million pixel + rear 48 million pixel three-camera flagship camera. The 6GB + 64GB version of Xiaomi CC9 is priced at 1799 yuan, and the 6GB + 128GB version is priced at 1999 yuan.

Xiaomi CC9e is a light and compact refined version of Xiaomi CC9. It is the first Qualcomm Snapdragon 665 processor. The camera specifications are the same as Xiaomi CC9, but the size is slightly smaller, which is more suitable for one-handed operation. The 4GB + 64GB version of Xiaomi CC9e is 1299 yuan, the 6GB + 64GB version is 1399 yuan, and the 6GB + 128GB version is 1599 yuan.

Xiaomi CC9 Meitu Customized Edition is specially designed for girls, a beauty camera phone with 100% Meitu algorithm, a unique 8GB + 256GB version, priced at 2599 yuan.

Lei Jun, founder, chairperson and CEO of Xiaomi Group, said: The Xiaomi CC series focuses on the young people market. It is a trendy camera phone for young people around the world. It is a younger, more beautiful and better photo phone. Unlike the previous Xiaomi product team, more than half of the Xiaomi CC product team has professional backgrounds in art and fine arts. Their understanding of the CC series is not only Colorful, but also Creative.

Xiaomi mobile phone new series CC debut: positioning the young trend

The global smartphone market has transitioned from an incremental market to a stock market. Under the background that the overall growth has entered a period of moderation, a brand needs a clearer and more accurate product positioning to meet the core target group it serves if it wants to continue to maintain a high growth rate beyond the industry average. After the Redmi brand is used independently, Xiaomi brand mobile phones have more imagination. On the one hand, Xiaomi brand can explore innovative technology, focus on mid-to-high-end, and pursue the ultimate experience. On the other hand, it can also focus more on market segments to make more targeted products. Xiaomi CC series is a product specially designed for young users around the world. Xiaomi CC series mobile phone design is younger and newer, equipped with a front 32 million pixel ultra-high resolution camera for young people who like to take selfies, and even Xiaomi has specially designed a matching Xiaomi CC jelly bag for young people who like CC series products, so that countless young people plant grass.

In Xiaomi’s new CC series, there is a product specifically aimed at female users – the Xiaomi CC9 Meitu Customized Edition mobile phone, which is also the first cooperative product released by Xiaomi and Meitu. Xiaomi has a high reputation in the field of technology, and Meitu’s products have a large number of female users. The ultra-clear resolution of Xiaomi’s native camera cooperates with Meitu’s AI beauty exclusive underlying algorithm to create a beauty camera phone that can achieve a super-textured, super-real, and super-detailed selfie experience. Xiaomi CC9 Meitu Customized Edition will expand Xiaomi to more female users among young people.

Xiaomi CC9/CC9e: Xiaomi’s first front 32 million pixel selfie phone

According to Xiaomi CC product manager CiCi Wei, Xiaomi CC9 uses a 6.39-inch AMOLED water drop full screen and real hardware DC dimming, which not only completely improves the stroboscopic problem under low brightness, but also ensures that the picture color is not lost, and supports the color screen display function. The 3D full-curved glass body has three new color schemes: White Lovers, Deep Blue Planet and Dark Night Prince. The beautiful and quiet white lovers are inspired by the faint light of the sun shining on the snow. Through the nano-holographic process, the mobile phone can see colorful dreamy light effects from any angle. And the unique CC texture of Deep Blue Planet adopts an extremely complex micro-nano composite process, like the ripples of the lake under the moon. The brand logo on the back of CC9 adopts a younger vertical design and adds the function of breathing light, which can correspond to different color dynamic reminders in scenes such as charging and notification. It also jointly creates innovative real-sense technology with Honor of Kings to present colorful breathing light special effects when killing the opponent’s heroes in the game.

In terms of photography, Xiaomi CC9 has been greatly optimized for front portrait photography. It has a 32 million pixel flagship selfie front camera, and the rear camera uses 48 million pixel Sony IMX586 + 8 million pixel ultra-wide-angle + 2 million pixel depth of field three-shot combination. Unlike popular beauty algorithms such as dermabrasion and thin face on the market, Xiaomi CC9 uses real beauty, which retains facial features while modifying flaws. For example, remove dark circles while retaining aegyo sal, beautify skin tone while keeping the neck skin tone uniform, and retain texture details to create texture, rather than taking a cookie-cutter assembly line beauty face. Xiaomi CC9 also supports Mimoji cute shooting function, which uses the front-facing camera to obtain facial image data and generate cute cartoon image expressions. Xiaomi CC9 has a built-in AI day-changing filter developed by Xiaomi Brain. Through deep learning on hundreds of thousands of different types of sky photos, the day-changing filter can accurately segment the sky in landscapes and portrait photos for targeted beautification, and can change cloudy days to sunny days, sunset, sunset and other realistic effects with one click. In other respects, the Snapdragon 710 processor, the seventh-generation optical screen fingerprint recognition, Hi-Res high definition audio certification, 4030mAh large capacity battery, full-featured NFC, 3.5mm headphone interface, infrared function, standard 18W fast charging, etc. also ensure that the Xiaomi CC9 has an excellent daily use experience. The price of Xiaomi CC9 starts at 1799 yuan.

Another important product at the conference is the lighter Xiaomi CC9e. It is reported that Xiaomi CC9e launched a new generation of Snapdragon 665 processor, using 11nm process technology, which greatly reduces the power consumption and improves the AI performance compared to the Snapdragon 660. 6.088-inch AMOLED screen, light and compact, more suitable for one-handed operation. It uses the same back cover material and process as Xiaomi CC9, the same seventh-generation screen fingerprint recognition, 4030mAh large-capacity battery, supports infrared, 3.5mm earphone interface, and supports 18W fast charging (standard 10W charger). Xiaomi CC9e is priced at 1299 yuan, which is the most cost-effective screen fingerprint mobile phone on the market. It is also the most cost-effective 32 million pixel front + 48 million pixel rear three-camera mobile phone on the market.

Xiaomi CC9 Meitu Customized Edition: 100% Meitu Algorithm Beauty Camera Mobile Phone

Xiaomi CC9 Meitu Customized Edition is specially designed for girls. The back cover adopts dreamy soft light gradual change fairy color inspired by the pink sand beaches of the Bahamas, and fuses light blue and pink through gradient effect, which is full of fairy energy. This phone adopts exclusive custom wallpaper, theme, and exclusive boot animation and ringtone. The camera hardware uses 32 million pixel front + 48 million pixel rear three-camera combination. The camera functions and algorithms are 100% developed by Meitu. It supports multiple customized photo and video beauty modes including classic portraits, low-light portraits, movie portraits, party mode, soft hair, and Vlog video beauty 360-degree full body beauty. The camera UI interface is also the same as that of previous generations of Meitu’s own brand mobile phones.

Xiaomi’s native camera 32 million pixel ultra-clear resolution and Meitu’s AI beauty exclusive underlying technology, Xiaomi CC9 Meitu Customized Edition mobile phone can be said to be the most powerful mobile phone on the market for selfies. Xiaomi CC9 Meitu Customized Edition’s unique AI low-light portrait can take high-quality beauty portraits in extremely low light environments. This function applies Meitu’s unique AI beauty technology and single-picture depth estimation technology, which can calmly deal with rich and diverse scenes. Even in a dark environment that is almost invisible to the human eye, it can extract the user’s facial features and combine the scene depth information to restore the appearance of the image. Xiaomi CC9 Meitu Customized Edition uses 8GB + 256GB storage combination, and other hardware configurations are the same as Xiaomi CC9, priced at 2599 yuan.

Lei Jun said that in 2019, Xiaomi mobile phones will be launched in three product series: Xiaomi digital series, including Xiaomi 9 and Xiaomi 9SE; Xiaomi MIX series, targeting the business flagship market; and the new series CC, a trendy mobile phone for young people around the world. The new series CC focuses on the young people market, better meeting the preferences of young people in terms of product functions and performance, which will help Xiaomi brand win more young people’s attention, and the Xiaomi CC9 Meitu customized version launched together will help Xiaomi brand to further expand the female user market. Through the release of several new products in the CC series, the layout of Xiaomi brand mobile phone product line is clearer and more complete. And how the market performance of CC series mobile phones, Global Network Technology will continue to pay attention to the report.

Why is "Hurricane" hurricane?

"Did you’fly ‘today?"

"My’addiction ‘has broken again, please update it quickly."

"It’s not on the way to visit relatives and friends, it’s on the way to chase’Hurricane ‘."

Since CCTV’s eight sets of broadcasts, the country’s audience ratings have topped the list, and it has also become the new "drama king" of the exclusive broadcast platform iQIYI. This is the anti-black drama "Hurricane", which has rushed to the forefront of almost all communication platform topics and traffic. According to CCTV Sofrey data, CCTV’s eight sets of "Hurricane" have a balanced age distribution of viewers from 1 to 27 episodes, which can be said to be eaten by young and old.

This is a Zhejiang-produced TV drama supported by the Zhejiang Provincial Culture and Art Fund, co-produced by a film and television culture company in Zhejiang. Why can a "traditional" anti-black TV drama stand out and top the chart? Where does "addiction" come from?

one

To answer the above two questions, let’s first talk about the meaning behind the title of "Hurricane". What is it about Hurricane?

Some viewers say that the scale is surging. Compared with most traditional anti-crime films and television dramas that mainly focus on anti-black heroes, "Surging" defies the original narrative angle and boldly adopts a two-line narrative technique of one good and one evil. It does not shy away from depicting the family history of the underworld boss in depth and detail, and vividly tells the story of how an honest and dutiful petty citizen went to the dark step by step. When the underworld boss is no longer just a stereotypical "foil", it can better reflect the difficulty and long-term responsibility of the anti-crime operation itself.

Some viewers also said that justice was surging. For example, the justice representative in the play, Police Officer An Xin, in the past 20 years, although he has been bruised and exhausted in the fight against the evil forces, and even betrayed and fell into despair, he has always stood at the forefront of the anti-black struggle. Even if he became a "lonely brave man" in Jinghai, he did not change his original intention.

In addition, more people will feel that the acting is going crazy. There is no doubt about this, and it can even be said that it is one of the key reasons why "Hurricane" broke the wall and broke out of the circle. Just looking at the cast and crew of the TV series is enough to make people "feel at ease". Zhang Songwen, a famous movie star, and a large number of old actors such as Zhang Zhijian, Wu Gang, and Ni Dahong performed together. It is not surprising that all the acting staff are online, and the audience is immersed in it.

In this regard, the biggest highlight of "Hurricane" is the actor Zhang Songwen, whose "Brother Qiang" has almost covered more than half of the show’s traffic topics. Zhang Songwen’s acting is so realistic that many bullet comments called for "suggestion to check". "It’s not like it’s acting, maybe there is a real problem." Others, after watching "Hurricane", confessed that they have "post-hurricane syndrome", so that when they go out and see a small stall peddler, they vaguely feel that they are a hidden underworld boss. Some fans even commented: "’Brother Qiang’s acting is so good that across the screen, I can smell the fishy smell of Qiaoyuqiang and the smell of cologne after blackening."

In fact, there is a certain inevitability behind Zhang Songwen’s popularity and fame.

The external environment provides an opportunity to break out of the circle. In recent years, the domestic film and television drama market has been flooded with all kinds of "little fresh meat" and "little fresh". The acting skills are grandiose, but they can play the starring role of big dramas by virtue of popularity and traffic. Fans continue to brush the charts and impulse, resulting in extremely high ratings for the repertoire. After a long frenzy, the market needs to return to rationality; after a long frenzy, the audience naturally calls for acting skills.

Internal driving forces create their own value. Zhang Songwen’s title of "play crazy" has a long history. After more than 20 years of professional downturn, Zhang Songwen has completely conquered the audience with the role of Zhu Yongping in "Hidden Corner". Every smile and every move is a play. In order to play Gao Qiqiang, "life observer" Zhang Songwen specially went to a local vegetable market in Guangdong early to observe the daily life of fish traders, and recorded it in his heart and engraved it in his mind.

Zhang Yi, who played opposite Zhang Songwen, is equally brilliant. In him, we see different "An Xin" of different ages and stages. From the fledgling and blood-pumping in his 20s, to the ideals in his 30s and still sticking to the mission, to the sophisticated and down-to-reality in his 40s, the "An Xin" police officer at every stage makes us feel that such people exist in real life.

With its storyline and its acting skills, how could the audience not suffer from "addiction"?

two

Why is "Hurricane" superior to ordinary anti-black film and television dramas? In addition to the acting skills of "hard-core" actors, the power of "Hurricane" lies in finding the right narrative angle and presentation method.

Speaking of anti-black theme film and television dramas, many people’s minds will emerge a set of fixed scripts, a preset plot: righteous, upright political and legal officers disguised, deep into the tiger’s den, follow the cane to lead out the umbrella company behind the evil forces, after a battle of wits and courage, successfully sent the bad guys to prison, and everyone was happy and ended successfully.

"The underworld and evil forces have original sins, and the bad guys are bad guys from the beginning of the story." Compared with "Hurricane", ordinary anti-underworld film and television dramas lose by prematurely framing the villains, profiling the villains, and shaping each villain into an unscrupulous and cunning person. Not only that, but the good and evil factions in the plot are always two parallel lines, with no intersection, no transition, and no so-called "gray area".

Justice deserves praise, but evil also needs objective analysis. The underworld does not fall from the sky, and the process of formation has an intricate social soil. Compared with ordinary anti-black film and television dramas, "Hurricane" wins by telling the story of an ordinary person walking into the abyss of evil and evolving into the boss of the underworld. In "Hurricane", good and evil are not mutually exclusive, but will intersect and even transform each other.

The protagonist of the story, Gao Qiqiang, was originally an ordinary fishmonger in the vegetable market. After losing his parents at the age of 13, Gao Qiqiang played the role of a "father", raising his younger brother and sister alone. After experiencing the beatings of society and the ravages of reality, Gao Qiqiang staggered from the bottom of society to the top, from a law-abiding citizen who was bullied to a underworld boss who dominated the world with one hand.

The writer Lu Yao once wrote that although the road of life is long, the key points are only a few steps, especially when people are young. For many people, justice is on the left and evil is on the right, and the difference of one thought may be a lifetime away.

When the Tang brothers humiliated and smashed the TV they had worked so hard to buy, Gao Qiqiang chose to fight; when the neighbors heard that the deputy director of the Municipal Public Security Bureau was his backer, Gao Qiqiang chose to remain silent and pretend to be a tiger; when faced with his brother’s desire to start a business that required 20,000 yuan to open a PHS store, Gao Qiqiang chose to take risks and become a thug, eventually leading to the abyss of crime.

What "Hurricane" presents is not only the battle of wits between good and evil, but also the floating of people’s hearts and human choices. The process of watching "Hurricane" is the process of the audience following the characters in the play, making choices again and again. From an honest fish seller, to a liar, to a criminal, each choice pushes the fate of the characters in the play to a new position.

The TV series "Hurricane" fully respects the IQ of the audience, depicts the history of a underworld boss’s fortune, and exposes the historical causes of the underworld hovering in Jinghai City for many years. Under the premise of sweeping away the underworld and promoting righteousness, the whole drama appears more flesh and blood, reasonable and logical.

three

Of course, in addition to the superficial elements such as acting, plot, and scale, the reason why "Hurricane" makes the audience unable to stop is also because it reflects human nature itself, workplace ecology, and social reality to a certain extent, making people feel "so far away and so close" across the screen.

The time dimension of the story spans from 2000 to 2020. 20 years of rapid development, development means change, accompanied by problems, involving reform, especially the era proposition of how to move from a Chinese-style human society to a Chinese-style rule of law society. The play also carries, explains and embodies well.

Some film critics say that if Gao Qiqiang is the representative of the human society, then Anxin is the code name of the rule of law society, and the conflict between the two protagonists is actually the collision between the rule of law society and the human society. The author believes it deeply. It is particularly obvious in Gao Qiqiang that things depend on relationships and go out and take care of things. Acting according to the law and rules is the norm that Anxin police officer believes in. In his dictionary, the law is above all else. When human feelings meet the law, where is the road? How to achieve the rule of law? The plot is thought-provoking.

After talking about the big ones, let’s talk about the small ones. Why do so many young people love this drama? Because "Hurricane" also reflects the workplace ecology to a certain extent.

As the director introduced, the protagonist An Xin, whose name means "peace of mind", is a pure idealist. He is sharp, high-spirited, straightforward and strong but lacks workplace wisdom, and he offends people by hitting walls everywhere. The police officer Li Xiang is An Xin’s partner, which means "ideal", but he is a true realist, and his caution is vividly displayed in him. The underworld boss Gao Qiqiang is a complete opportunist. He will seize all the resources and contacts he can access, and magnify them infinitely, constantly finding opportunities for himself.

While the characters in the "Hurricane" play are hurtling, idealism, realism and opportunism are also constantly "hurrying". Gao Qiqiang is well versed in the human society, and he will bite and escape when he has the opportunity to go ashore; An Xin has been run by the human society, but she sticks to her ideals but is smashed to pieces by reality, and finally loses her head overnight; Li Xiang, in order to avenge his master and take down the evil forces behind him, resolutely chooses to take risks. Knowing that he has no good ending, he still pushes himself step by step to the end of his life.

Gao Qiqiang’s insidious and vicious, unscrupulous means is a kind of human nature, a sinking human nature. An Xin’s calmness, tenacity, integrity and kindness are also a kind of human nature, a noble human nature. As someone said, only by understanding Gao Qiqiang’s control of worldly sophistication can we understand how difficult and valuable it is for An Xin to maintain her original intention. It is because of the selfless efforts and even sacrifices of "An Xin" one after another that this society is full of peace and tranquility, and we can live in peace.

"Hurricane" is still on the air, and many viewers should not lose themselves in the "hurricane addiction" and hurricane with the show. When facing good and evil, facing right and wrong, how should each of us choose? There is a saying on the Internet that says, "No matter what life is like, stay awake and stay kind."

What is the experience of synchronizing with foreign netizens to follow "Chang’an Twelve Hours"?

1905 movie network feature  With the go LIVE of "Little Joy", after three years, the "Tongyuan CP" composed of Haiqing and Huang Lei successfully swiped the screen again.


Douban scored 8.0, surpassing the 7.8 score of the previous "Little Separation", which is expected to once again set off a wave of national discussions on family relations and children’s education, and this wave of discussions may not be limited to domestic borders.


On June 7 last year, the sister installment of "Little Joy", "Little Separation", was broadcast on the prime channel of the Mongolian ASIAN BOX film and television channel, surpassing many Korean and American dramas to reach the top of the audience rating list. The educational topics reflected in the series not only hit the "pain points" of Chinese families, but also resonated with Mongolian audiences.


The upcoming word-of-mouth drama "Twelve Hours in Changan" has also successfully "gone overseas" to Japan, Singapore, Malaysia, Brunei, Vietnam and other countries, and has also been launched in North America in the form of "paid content" on online platforms such as Viki, Amazon, and Youtube. This is the first time that domestic dramas going overseas have entered the monthly subscription payment area and achieved quasi-simultaneous playback at home and abroad.


"Twelve Hours in Chang’an" overseas poster

Now,"Chinese dramas go overseas" – the overseas distribution of high-quality domestic dramas has become the norm, not only with more diverse genres and themes, but also with expanding international influence.


From the "Journey to the West" of that year to the current "Twelve Hours in Chang’an", what new trends have been shown in "national dramas going to sea", and what new requirements have been put forward for creators and propagandists?


The types of subject matter are becoming increasingly diverse  "National drama going to sea" has become the norm


The history of "Chinese dramas going to sea" has a long history. Early classic costume dramas such as "Journey to the West", "Romance of the Three Kingdoms", "Kangxi Dynasty" and "Huanzhu Gege" can be regarded as the first echelon.


The 86 version of "Journey to the West" was first popular in South East Asia countries such as Myanmar, Vietnam, and Thailand. It has a score of 8.8 on the foreign film review website IMDB, and is still discussed by overseas audiences. Historical dramas such as "Romance of the Three Kingdoms" and "Kangxi Dynasty" have been very popular in Japan and have been rebroadcast on Japanese TV many times.


In 2010, "The Beautiful Times of Daughter-in-law" was "exported" to Tanzania, causing a heated debate. Later, more than 40 domestic dramas such as "Struggle", "My Youth", "Beijing Youth" and "Durala’s Promotion" were also translated into local languages and broadcast in 46 countries including Kenya, Egypt and Zambia.The theme and genre of "Chinese drama going overseas" began to be not limited to costume dramas, and urban emotional dramas could also have a place.


In 2015, "Empresses in the Palace" officially landed on the international streaming platform Netflix, becoming the first domestic drama to be paid to be broadcast on the platform. It is considered a milestone event in the history of "national dramas going overseas".


"The Beautiful Times of Daughter-in-law" "Langya Bang" "Empresses in the palace" Overseas Edition Poster


In 2018, three high-reputation online dramas, including "White Night Chasing the Murderer", "River God" and "Undocumented Crime", went overseas one after another, creating a precedent for the export of domestic online dramas. The recent "Twelve Hours in Changan" has also achieved quasi-simultaneous broadcast on overseas platforms and domestic online platforms on the basis of "paid" broadcast.


In the early 1990s, the overseas marketing of domestic dramas was mostly concentrated in more than 10 countries and regions such as South East Asia, Japan and South Korea. Today, the export of domestic dramas has spread to more than 100 countries and regions.


According to Zhang Lina, editor-in-chief of Alibaba Entertainment Youku, Youku has sent more than 50 copyrighted content overseas in the past two years, and in the first half of 2019 alone, there were nearly 10. "Going overseas has become the norm."


It is not difficult to see from the above example thatDifferent countries and regions have different preferences for domestic drama genres and themes.


From 2013 began to test the waters of domestic drama overseas distribution, there are "Langya Bang", "choose heaven", "love" and other more than 500 episodes overseas distribution experience of Century Youyou company overseas distribution director Zhang Chunlan told Xiaodian Jun, in Japan, South Korea and South East Asia, costume drama, life drama affected by geographical factors, a high degree of acceptance; while in North America, suspense detective theme is very popular.


Century Youyou was responsible for the overseas distribution of "Love"


"Chinese kung fu and ancient martial arts have always been popular in overseas markets, but with the increasing number of Chinese dramas going overseas, the types are becoming more diverse, and some overseas audiences have also developed the habit of chasing Chinese dramas. Sweet pet love dramas and modern suspense dramas are also becoming more and more popular. The current upsurge in realistic themes in the drama market will also play a positive role in the development of overseas audiences," Zhang Chunlan said.


Balancing Chinese stories with global expression  Reality themes will see an upsurge


The 30-year journey of Chinese opera going overseas has accumulated and cultivated a large number of overseas fans, and has also continued to expand the overseas influence of Chinese culture. However, in the midst of a boom, "Chinese opera going overseas" still faces some difficulties.


The main export markets of domestic film and television dramas are still concentrated in South East Asia and Chinese-speaking regions, and overseas Chinese are still one of the most important audience groups.


The price of a single episode exported from China is still relatively low, and the lead drama is only a few tens of thousands of dollars per episode. Producer Tang Lijun has revealed that in the Japanese market, the price of a single episode of an American drama may reach 1 million US dollars, a Korean drama may be 200,000 US dollars, and a Chinese drama may sell well for tens of thousands of dollars.


Japanese version of "Hua Qiangu" promotional video Flower


There are many reasons for these difficulties. First, "the current problems in overseas distribution are mainly caused by differences in language and culture." Zhang Chunlan analyzed.


Due to its geographical relationship and cultural proximity, Asia has a close relationship with Chinese culture, making it a natural main market. However, mainstream audiences in Europe, America and other regions are still relatively unfamiliar with Chinese culture, and their language and cultural barriers are relatively high.


In addition,The viewing habits of overseas audiences are also different from those of domestic Chinese audiences.Foreign audiences are more inclined to small-scale works of about 20 to 30 episodes per season, and China’s 70 to 80-episode volume and relatively slow narrative rhythm will inevitably appear "acclimatized" in the process of overseas distribution.


Take "Empresses in the Palace" as an example. When Netflix launched, not only did the length of the original 76 episodes be reduced to 6 episodes, each episode was 90 minutes. The lines lost their original charm after translation.


In the end, the word-of-mouth Chinese drama with a score of 9.1 on Douban only received a 2.5-star review on Netflix. The large number of classical Chinese lines in "Twelve Hours of Changan" also posed no small challenge to translation.


The reason why suspense dramas produced by online platforms such as "White Night Chasing" and "Crime Without a Certificate" are favored by Netflix is precisely because they refer to the shooting techniques and narrative rhythm of American dramas in the script, shooting and editing stages, and are relatively close to the viewing habits of overseas audiences.


In the comments of "Twelve Hours of Chang’an", "fast pace" and "large amount of information" have also become the keywords of many foreign audiences.

At this year’s Shanghai TV Festival "National Drama Going Overseas" related theme forum, Fu Binxing, president of Huace Film Company, said:Whether to use editors who understand local needs, accurate translation and localized promotion and marketing will all affect the quality of Chinese dramas "going global".


In addition to the above points,The quality of the series is still the core factor that affects the success of the overseas distribution of domestic dramas.Whether it is the early "Huanzhu Gege", "Journey to the West" or the recent "Langya List", "White Night Chasing", "Changan Twelve Hours" and other dramas, the success of "going to sea" is backed by excellent production standards.


The current hit "Twelve Hours in Changan" Douban scored as high as 8.6 points, and it also reached 9.5 points after the launch of the overseas video platform viki.


The series is quite elegant from the story, lines to the service of the Tao, focusing on the "Tang style ancient rhyme", and the shooting method and narrative rhythm are very international. The use of "long shots" is quite skilled, and the suspense action elements are also very suitable for overseas audiences. It has found a good balance between the level of industrial production and the dissemination of traditional Chinese culture.


Xie Ying, general manager of Youku Drama Center, the producer of "Twelve Hours in Changan", believes that the challenge for domestic dramas to really go global is to break the inertia of themes and stories."The most important thing for domestic dramas to really go global is to explore the diversity of themes, the youth of stories and the internationalization of audio-visual language."


In the past two years, the popularity of a number of TV dramas such as "All Good", "Ice Breaking Action" and "Little Joy" has set off a creative boom in realistic themes.How to enhance the international influence of China’s realistic film and television works, let foreign audiences touch the real contemporary China, and use common values to transcend national borders to resonate will also become a new trend of "national dramas going overseas".


No matter in terms of quantity or quality, domestic TV dramas have ushered in the golden period of "going to sea". "Twelve Hours in Changan" and "Little Joy" are just the beginning. I look forward to the future batch of high-quality domestic dramas with both "Chinese stories" and "world expressions" continuing to go abroad and send out China’s cultural voice to the world.


Wang Sicong wants to support new directors for a long time: the film market lacks infrastructure

(Photography/Ermeng, Photography/Kakashi) On June 18, Wang Sicong attended the "Banana Curiosity Night" in Shanghai. He wanted to hold an annual program for new directors and screenwriters to realize their dreams and award prizes to the winners. "My film company has never thought of competing with the boss of the industry. The main purpose is not to make money, but to take out a little money to help the film market that I feel lacks infrastructure."

Wang Sicong wants to spend long-term to "raise" newcomers: help the underdeveloped film market

Banana Films has been spending time and energy on cultivating "people", as Wang Sicong said: "I hope that through my meager efforts, whether you are a professional or not, if you want to tell stories, if you want to be a screenwriter, if you want to be a director, if you dare to participate in our competition, I will directly reward everyone with money. Because I know that it is not easy to do any art, sometimes you want to be a screenwriter or a director, but in the early days, this job cannot support you. So I want everyone to not give up on their dreams and keep working hard. Anyway, I will do it every year."

As for the establishment of Banana Film, Wang Sicong said: "I never thought about competing with the boss of the industry when I started this film company. The main purpose is not to make money. Of course, it is good to make money. But at least for now, without the pressure of performance, we can take the money to do what we want. In fact, no one wants to do this job. Why don’t we do it if we can? I hope that I can not be too troubled by the industry and give a little money to help the film market that I feel lacks infrastructure." For the selected new directors and new screenwriters, in addition to giving high bonuses, Banana Film has also made a series of targeted plans.

Launched six new directors, the project invited senior bosses to escort

In order to discover China’s outstanding film screenwriters, Banana Film has also launched the "Banana New Screenwriters Dream Realization Project" to help the development of China’s film industry from the source. After more than eight months of selection, six high-quality screenwriters were finally selected from 3,000 participants. At the scene, Wang Sicong, Wei Xiangdong, Jiao Xiongping, Shuhuan and others presented awards to the outstanding screenwriters. Wang Yun with "I and my Hugh Grant" stand out from three thousand people won the first prize exclusive 1.50 million prize, Shen Dawei’s "mirror world", Guo Shuai’s "man to death is still young" won the second prize with 1.20 million dream bonus, Chai Churan with "I am a big star", Liu Xiaofeng with "genius screenwriter", Yin David with "movie watching you" won the third prize and won the 800,000 dream bonus.

Wei Xiangdong, referring to the development of outstanding directors discovered in the first banana new director excavation plan during this year, said: "We have opened a master elite class, recommended them to go to the big director crew to learn in real combat, and through internal grinding, some of them have already started to prepare their own projects."

In keeping with Banana’s promise that "when you are selected, you will have a place to play", six major projects directed by five new directors were officially announced on the spot. "Days of Living with the Villain" by Wen Nhat Hanh is a strategic cooperation with the NetEase literary platform, while "The God of Cooking" is a cooperation project with the iQIYI Yunteng Project. "Lily Cherry" was originally created and directed by Mao Yongsheng, the first winner of the new banana director’s digging project last year. "Me and My Hugh Grant" directed by Cui Rui is the work of the first winner of this year’s new screenwriting, and the cinematographer of "Crouching Tiger, Hidden Dragon" was specially invited to be the executive producer of the film. Qiu Xinda’s "I Am a Big Star" is also the work of this year’s winning screenwriter. Yao Bo’s "For N" was adapted from excellent literary works and collaborated with gold-medal screenwriter Yuan Yuan. Wei Xiangdong assured on the spot: "I want to tell all the screenwriters that all six of your scripts will be filmed, and at the same time, you will be accompanied by excellent senior industry professionals to escort these projects, which is like helping us get through the two veins of Ren and Governor in our creation."

The seventh season of "Yearning for Life" concludes, and the Mushroom House family reunites

"When we are together, it is the life we yearn for." Huang Lei, He Jiong, Zhang Yixing, Peng Yuchang, and Zhang Zifeng gathered at the Mushroom House, and in the midst of laughter, "The Life We Yearn for" ushered in a reunion.

The parents couldn’t wait to take their children out to play, picking blueberries and picking wildflowers. Huang Lei said that he would not get out of the car to help pick wildflowers. Seeing the two children who were messing with tools and the wrong way, they still came forward with different hearts. Tonight, let’s see how the "Flower Picking Grandfather" helps the children pick flowers.

Zhang Yixing returned late at night, and in addition to the surprise calls from his family, he was also greeted by… a group of chickens who were known as "rarely come to the yard". The next morning, the chickens were walking in groups in the courtyard, and Zhang Yixing’s face was full of horror and disbelief: "Teacher He! Didn’t you say there were no chickens!" Can Zhang Yixing, who was "scared of chickens", bravely take the first step out of the bedroom?

After the meal, the popcorn machine "saw the light of day again". This time, everyone was different from the unfamiliarity of previous seasons. On the one hand, Huang Lei and He Jiong unhurriedly lit a fire, added firewood, and looked at the pressure gauge; on the other hand, Zhang Yixing, Peng Yuchang, and Zhang Zifeng handed the bench, fanning in an orderly manner, and the family assembly line was orderly. Finally, it was the thrilling time to open the lid. Under the attention of everyone, Peng Yuchang was excited and prepared to open the lid with trembling hands, once, twice… While shouting so scared, while holding back the neck of Peng Yuchang, could he "open the lid" smoothly? Anyway, everyone had covered their ears and hid away.

Do you still remember the bet Mr. He and Pumbaa made? – Whoever cried in the final parting lost, who couldn’t hold back first? How will everyone define farewell?

Text/Beijing Youth Daily reporter, Zu Weiwei

Editor/Cui Wei

Responsible editor:

The Mingdao girl group has strict requirements, and when they meet SISTAR, they act coquettishly and call out that they want to get married

  On July 17, Mingdao, the female group talent show "The Strongest Girl Group" with Mingdao as the general commander, ushered in a new episode of the program recording. The general commander Mingdao accepted a group visit from the national media on the day of the recording. It is reported that Mingdao invited the popular Korean women’s group SISTAR to come to help out and serve as Mingdao’s star staff. The climax of the recording scene continued, and the encounter between the Chinese and Korean women’s groups was full of sparks.

  SISTAR shouts coquettishly at Oppa, Ming Dao calls out that he wants to get married

  At the scene, SISTAR turned on coquettish mode, and the four of them took turns calling Oba to Ming Dao, which was especially useful. When asked what it was like to be called Oba by the four girls, Ming Dao shouted "I am also at the age where I should get married this year", boldly confessing, triggering a pink craze on the scene.

  Mingdao learns Korean for SISTAR and hopes to be more rigorous with players

  Asked during the interview if SISTAR was familiar with Ming Dao, SISTAR said: "I have followed on TV and on the Internet. I finally met this time. I hope we can get to know each other better and make good friends in the future." For the arrival of the popular Korean group SISTAR, Ming Dao also made full preparations in advance. Ming Dao, who has always been gifted in language, learned Korean privately. Among them, the Korean language of "soju" is the best. SISTAR was surprised to hear that, and Doshun laughed and said that he "loves drinking rice wine."

  This is an exchange between China and South Korea. On stage, Mingdao asked SISTAR members to show their versatile charm, let the members of the strongest girl group learn and learn from them, and learn from SISTAR about the cultivation of girls’ uniqueness. "Before, only a single group member was invited, but this time SISTAR is the entire girl group. It will be the most complete guidance since the opening of’The Strongest Girl Group ‘, and it will be a mature guidance for the Korean team," Mingdao said in an interview. When Mingdao asked if SISTAR would give strict guidance if the players of the strongest girl group did not perform well, SISTAR said with a smile: "No, we hope to explore the advantages of the strongest girl group and amplify the advantages." But Ming Dao was obviously not satisfied with this answer, saying that he hoped that SISTAR, as a star advisor, could be more severe and make the players of the strongest women’s team better.

  The standard for choosing a girlfriend is more life-like, and I don’t plan to move to the background at this stage.

  For the show "The Strongest Girl Group", Ming Dao has been paying attention to the contestants’ growth step by step since the live broadcast stage of the show, and has poured a lot of effort and emotion into them. A reporter asked if the members of the girl group would have a feeling of choosing a girlfriend, Ming Dao answered seriously: "No, I am a person whose work and life are very separate. Choosing a girl group mainly depends on their state on the stage. Of course, singing and dancing must be available. Artists must be able to express themselves on the stage and make the audience feel comfortable and smooth. And choosing a girlfriend requires understanding the other party’s private life habits, such as whether they like to eat western food or Chinese food."

  Asked if she planned to shift her focus behind the scenes in this girl group talent show, Ming Dao responded: "No, I just broadened my work area. In terms of acting, I will be more careful in choosing roles."

Special Feature: Chinese Film Berlin is in full bloom, Jackie Chan and Ethan Ruan attract attention


The Hunter crew

        On February 16 local time, the 60th Berlin Film Festival entered its sixth day of competition. The competing films on the day included the Turkish film "Honey" and the Iranian film "Hunter". But these two films suffered from "ice and fire" treatment in Berlin. The aftermath of "Three Guns Shooting Surprise" released a few days ago has been continuous. The source of the film adaptation, the Coen brothers, said that after watching "Three Guns", they laughed continuously and expressed the hope that Zhang Yimou would remake all their works.

        In the evening, the Berlin Film Festival officials also organized a "Taiwan Night" banquet, which was attended by all the Taiwanese filmmakers who came to Berlin. Among the most famous ones were director Niu Chengze and the three protagonists of the film "Monga". Due to the popularity of "Monga" in Taiwan, director Niu Chengze naturally received more attention. At the end of the banquet, Jackie Chan also came to the scene to add to the party.


Jackie Chan brings the creators of "Young Soldiers"


Ethan Ruan

"Taiwan Night" in Berlin

        The "Night in Taiwan" banquet is the official promotion of Taiwanese films at the three major European film festivals, which has been maintained for many years. Compared with previous years, this year’s promotion was more casual and not as serious as the usual official promotion. The Taiwanese filmmakers attending the banquet included Niu Chengze, director of "Monga", starring Zhao Youting, Ethan Ethan and Feng Xiaoyue, director of "One Day" Hou Jiran, starring Zhang Shuhao and Xie Xinying, director Chen Junlin of "One Page Taipei" and starring Guo Caijie. In addition to them, they also included Hong Kong directors Luo Qirui and Zhang Wanting, and famous Asian film researcher Tony Raines. Due to the high box office of "Mengka" in Taiwan and the appearance of three handsome guys, the director Niu Chengze naturally gained more attention. However, Niu Chengze played a trick in the questioning session and did not say any substantive words, which is a bit regrettable.

        In the final part of the banquet, Jackie Chan appeared in a Tang suit, which became the biggest highlight of the night. Chan immediately communicated with Niu Chengze after his arrival, and said that he would definitely go to the cinema to see the film. When talking about the current state of Chinese-language films and Taiwanese films, Jackie Chan expressed his grief as always for the passing of the golden age of Chinese-language films in the 1980s. He called on "Taiwan’s new filmmakers to work hard to revive Taiwanese films," and he added, "Filmmakers from both sides of the Taiwan Strait and three places must be united and unified to the outside world, and we may win."

Related news:

"Hunter" premiered in Berlin, and the female lead wore personalized ethnic costumes to catch the eye  

"Mengka" screened at the Berlin Film Festival, Ethan Ruan made a handsome appearance

"Young Soldiers" conference, Jackie Chan led the crowd to show China’s strength
 


Click to enter the 60th Berlin Film Festival
 

Playing Concubine Yang Gui was questioned by Fan Bingbing, crying that it was too harsh

    News source: Nanning Evening News







    


Fan Bingbing was strongly doubted


    "Natural beauty is hard to give up, and it is always on the side of the king. Looking back and smiling at Bai Meisheng, Liugong Fendai has no color." Concubine Yang, one of China’s "four beautiful women", has always been a representative of plump beauty. Her story has also been filmed into film and television works countless times, including the recent TV series "Datang Furong Garden" on CCTV’s eight go LIVE sets. However, with the hit of the show, the role of Concubine Yang in the play by Fan Bingbing has attracted strong criticism from many viewers, and even evolved into a huge verbal attack on the Internet.


    The netizens strongly questioned


    Unlike some historical dramas, "Datang Furong Garden" only talks about love and not politics, and positions Yang Guifei as a "pure" woman. According to the director’s conception, Yang Guifei in the play should be "pure enough to make men’s hearts shake and women jealous." However, after the appearance of Yang Guifei played by Fan Bingbing, not only did she not charm the audience, but also attracted waves of strong doubts.


    "By letting Fan Bingbing play Yang Yuhuan, in addition to making the audience feel despair, even the Chinese idiom is about to despair. How can I change the’Huanfei Yan Thin ‘? Looking at her thin face, how can there be any smell of Yang Guifei?" "Fan Bingbing doesn’t look like a favorite concubine in a prosperous age at all – graceful and natural charm; always looks like a small family jasper, no matter how you look at it, it looks like Yang Guifei’s maid." Many viewers also pointed out that in the famous "Neon Clothes Dance", Fan Bingbing actually used a lot of double shots, which seemed very fake. "When Fan Bingbing dances, he just swings his sleeves up, turns left and right, and has no charm."


    Fan Bingbing is quite aggrieved


    Faced with various criticisms from the audience, Fan Bingbing looked rather aggrieved: "Zang Jinsheng, who played An Lushan, said that he had studied relevant historical materials. The real Yang Yuhuan’s measurements are only a little bigger than mine, not so fat, and his height is shorter than mine, about 1.55 meters to 1.60 meters, so the thin version of Yang Guifei is not without basis." Fan Bingbing defended himself against the accusation of lack of temperament: "I am emotionally confident, and taking this play shows that I have confidence. I think everyone is too harsh on me, because the feelings in the play are very delicate, and the role positioning and history are inherently different."


    As for the dance stuntman, Fan Bingbing explained: "The’Nishang Feather Dancing ‘is very famous, and I originally hoped to be able to complete it myself, but I didn’t learn dance after all. In the end, many scenes were shot by dance teachers as stuntmen, which is my biggest regret in filming the drama!"


    Zhou Xiaowen was a little angry


    The director Zhou Xiaowen looked a little angry in the face of the audience’s criticism: "Who said that Concubine Yang Guifei must be a fat woman? Who has seen it? Let him find me! Saying that Concubine Yang Guifei is fat is the imagination of literati. When I shoot Yang Yuhuan, I want to show the image of a’pure ‘woman. It doesn’t matter if she is fat or thin." (Fan Dongbo)


Editor in charge: Li Meng