年度归档 2024年3月28日

8.3 points, hot search first! Why does "Little Joy" become another explosion


Special feature of 1905 film network At the beginning of the year, a film "Everything’s Fine" wrote all about China’s family’s pension problem and family of origin’s injury, and accurately hit the "pain point" of the audience.Now, a film "Little Joy" takes the "College Entrance Examination" as an incision to show another cross-section of China’s family to the audience.

Since its launch at the end of July, the popularity of the TV series "Little Joy" has increased all the way. Not only has it been frequently searched, but the Douban score has been countered from 8.0 to 8.3.

 

Just like the popularity of Everything’s Fine at the beginning, Little Joy has also set off a wave of national discussions on educational topics with the help of the "authenticity" of realistic themes.

"Little Joy" revolves around the preparation process for the "College Entrance Examination" of three ordinary families: Fang, Qiao and Ji.In the process of sprinting towards the most important exam in China’s life with the family as the unit, parents and children are also experiencing countless "quizzes" from life.

 

If the first few episodes are still filled with a relaxed and happy atmosphere, the recent plot has turned sharply, and every family has encountered intractable troubles and crises.

 

Huang Lei and Christina’s Fang couple are both facing unemployment crisis, and their parents have been cheated into debts of 800,000 yuan.

 

Qiao Yingzi, the "schoolmaster", is gradually out of breath under the bondage of "maternal love" full of control desire. Even in the latest episode, she had a fierce argument with her parents and was impulsive to jump into the sea.

 

Ji Jia’s parent-child relationship had just eased, and Yongmei’s mother liujing was diagnosed with breast cancer.

 

It’s true that every family has a hard book to read.

 

"Why Little Joy" was once ranked first in Weibo’s hot search, with a reading volume of over 400 million.

 

Some netizens explained in the comments: "It is precisely because there are too many helpless trifles that it seems how important it is to be’ small joy’. Just like looking for diamonds in glass slag, it is worth discovering again. "

 

Similar to the irony of "everything is fine", behind "little joy" is also "little anxiety" that can’t be avoided in ordinary family life.

Three typical China families

Who poked your "pain point"

One of the reasons why Little Joy is highly praised is the "realism" of the plot and details. Whether it is the intimate details of husband and wife getting along or the parents’ every move when they "teach" their son, people often exclaim: "Director, why do you want to spy on my life?"

Christina’s mad drama made many netizens exclaim and saw the "mother mother"

Three families with different painting styles in the play also constitute a ukiyo-e painting of Chinese college entrance examination families. Through their mode of getting along with each other and their educational ideas, we can always see the shadow of ourselves or our families, and let the audience reflect on what family education should look like. 

"Lover Style": You are everything to your mother.

 

The "lover-like" parent-child relationship between Song Qian and his daughter Qiao Yingzi played by Tao Hong is the most controversial.

 

As a single mother, the frustration of marriage made her pour all her "love" into her daughter, and her daughter’s success became her goal in life and the way to prove herself.

 

As Song Qian often said, "Eiko, you are everything to your mother."

 

From childhood to adulthood, her daughter’s food, clothing, housing and transportation were all arranged by her, and the study plan must be strictly completed according to the timetable set by her.

 

The daughter’s room is equipped with an observation window, so that her mother can keep an eye on her every move at any time. The mother and daughter are like "conjoined twins" and have no private space.

 

No wonder Eiko once quietly told his father that he was at home every day as if he were in a prison.

 

This kind of maternal love may be meticulous in material, but it is extremely lacking in spirit. A mother imposes her will on her daughter, but never listens to her real needs.

 

All the voices of opposition are labeled as "love" and politely but ruthlessly rejected.

 

Song Qian once said to Eiko, "Mom has already arranged the road behind you." This road is entirely wishful thinking of my mother, and I have never asked my daughter for advice.

 

To put it bluntly, she treats her daughter as her private property, not as an independent individual.

 

In the play, this heavy maternal love has made Eiko gradually breathless. She began to rebel against her mother by playing truant and lying in disguise, and her personality became depressed and depressed.

 

In the name of mother’s love, we should "control". Behind this suffocating maternal love, both mother and daughter lost themselves.

 

"Airborne": Late Love

 

If Song Qian’s maternal love for Eiko is too much, Ji Jia’s parents’ love for Ji Yangyang is seriously lacking and late.

 

Because of work reasons, parents have been absent from their son’s growth all the year round, and suddenly "airborne" in the third year of high school. Naturally, it is difficult to get children’s acceptance and recognition.

Faced with this sense of estrangement and alienation, Ji Jia’s parents’ handling methods are worth learning.

 

They can try to understand and experience children’s hobbies from their sons’ point of view, such as playing video games and practicing karting. Taking interest as a breakthrough, Ji Yangyang’s heart is opened step by step.

 

When their son’s exam results are not ideal, they can also be reasonable and positive, telling him that exam results are a stepping stone to realize his dreams.

From this point of view, Ji Jia’s educational philosophy is superior to Qiao Jia’s, but there is a saying that "the best love is companionship", and it is often difficult to make up for the harm caused by the absence of parents in the process of growing up.

 

From the source, less "left-behind children" in cities like Ji Yangyang may be the best fatherly love and maternal love.

"Open": both father and son and friends.

 

Among the three families, Fang’s family atmosphere and parent-child relationship are undoubtedly the most enviable.

 

Fiona Fang and Tong Wenjie, played by Huang Lei and Christina, respectively played the roles of "tiger mother" and "cat father" at home.Mother is very strict with the "skin monkey" son, and sometimes she will use "force", but fortunately, her father with high emotional intelligence has always intervened, so that the whole family can operate in a relaxed and happy atmosphere.

 

As a screenwriter, Huang Lei has obviously incorporated many of his own educational ideas into Fiona Fang’s personal design. The so-called "cat dad" is not blindly compromising and spoiling, but is sensible and emotional to his son from the perspective of equality.

 

For example, when a conflict broke out between Tong Wenjie and Fang Yifan because of their poor grades, Fiona Fang used a set of "theory" to explain the truth and resolve the contradiction.

On the one hand, Fiona Fang advised his son to look sideways, not only to see his own shortcomings in learning compared with other students, but also to see his mother better than other parents.

On the other hand, he also advised his wife not only to compare her son "horizontally" with other people’s children, but also to learn to "look vertically" to help children find their own life goals and directions.

 

In the play, another line of Fiona Fang is actually said to all parents in and out of the play: "Children’s lives are their own, and they have to take a detour. They have to hit the south wall one by one, and we have stumbled all the way. No one can replace it."

We can’t choose our family, and the three "family of origin" in the play also have their own shortcomings and imperfections, but the loveliness of Little Joy is that neither parents nor children refuse to change, and they are constantly reflecting and improving themselves in the process of running in.

 

Just like the classic line in the middle school says, "Dad is also a father for the first time." After the quarrel and disagreement, the sincere apology and communication between the two sides has become the most touching paragraph in Little Joy.

 

Refuse to "suspend"

Grasp the realistic theme from the truth of details

Some viewers said: "Little Joy" is like a mirror, in which both parents and children can see themselves. This is the charm of realistic works.

 

Director Wang Jun once concluded at the press conference that the key to the creation of realistic works is "truth". "For example, changing slippers when entering the door is realism. If you grasp the truth of the details, you will grasp the true meaning of realism."

Director Wang Jun

 

In his view, in the film and television works with realistic themes, the creator and the audience should maintain an equal relationship. "The creator should not always be condescending and want to lead or teach something. What we want to express is in reality. First of all, we should be faithful to our own feelings and experiences of reality and don’t fake the real play."

 

In the early discussion of the script, screenwriter Huang Lei also said that the characters must "sink down and stick to the ground" and "don’t talk too much". He also exposed himself in Weibo. Most of the characters in the play are based on the real experiences of friends around him. "The screenwriter doesn’t have to edit it, because it’s all around you."

 

From "Little Separation", "My First Half Life" and "Big Rivers" to "Everything is Fine" and "Little Joy" this year, with the birth of one explosion after another, realistic film and television works have really ushered in a blowout period.

It is the significance and charm of realistic works to integrate the real insight and perception of life into the creation, so that the audience can empathize and trigger a wide range of social discussions.

 

As director Wang Jun said, "Little Joy" is not made to accuse or solve any problems. After all, education is a matter of thousands of people. What the creative team wants to do is to present the reality to the audience. "We don’t want to give the audience a ready-made answer, just want to give everyone a grasp, so that everyone can deeply discuss the Chinese parent-child relationship and intergenerational relationship."

Aviation opening activities to celebrate the 70th anniversary of the founding of the People’s Air Force: The participating equipment is the highest ever.

CCTV News:A press conference to celebrate the 70th anniversary of the founding of the People’s Air Force was held in Beijing yesterday. Shen Jinke, spokesman of the Air Force, said that the Air Force will hold an aviation opening event in Changchun, Jilin from October 17 to 21. 歼 -20 and Yun -20 will spread their wings for the first time in the air force’s aviation opening activities, demonstrating the power of air and space and spreading the culture of air and space.

This aviation opening activity includes three sections: aerial display, ground display and supporting activities. There is a theme day and four public days.

Colonel Zhang Shouhai of the Air Force Staff:In terms of air display, we mainly arrange flight, skydiving performance, performance display of combat aircraft, teaching display of trainer, demonstration of special operations unit of airborne troops, etc. There are 35 aircraft of 10 types participating in the performance display, including advanced aircraft such as J -20, J -16 and Yun -20, and will perform single-machine or double-machine performances, such as "August 1st", "Red Eagle", "Wings of Heaven" and "Blue Eagle".

In the ground display, the Air Force will dispatch 71 types of weapons and equipment of 46 types, which constitute the static display plate of four series of equipment, namely, training equipment, air combat, air delivery and air support, including digital aircraft, red -22 and red -9B ground-guided weapon systems and other national day reading equipment. In addition, activities such as air force recruitment publicity, military camp opening and international student week will be arranged to highlight public participation and interaction and let the public know more about the air force.

According to reports, the air force aviation opening activities have been successfully held in Changchun, Jilin for 7 sessions since 2011. This year’s aviation opening activities not only have the highest number of exhibiting equipment, but also the activity time has been increased from the previous three days to five days. At the press conference, Air Force spokesman Shen Jinke also introduced the achievements of actual combat military training of the Air Force in recent years.

Air Force spokesman Shen Jinke:In the new era of training and preparing for war, the Air Force has taken new steps in strengthening the electronic warfare capability. As a new brand of air force actual combat training, "Qingdian" exercise is pulling the air force’s electronic warfare ability to improve in an all-round way. The Air Force has persistently carried out actual combat military training, and formed five brands, namely, Red Sword, Blue Shield, Golden Helmet, Golden Dart and Electric Power, to comprehensively enhance the comprehensive combat capability of the Air Force.

Ministry of Industry and Information Technology: China’s new energy vehicle production and sales ranked first in the world for 8 consecutive years.

  Cctv newsOn the afternoon of March 1st, the State Council Press Office held a series of press conferences on the theme of "Opening by authoritative departments", introducing the situation of "accelerating new industrialization, strengthening and improving the real economy" and answering reporters’ questions.

  Xin Guobin, Vice Minister of the Ministry of Industry and Information Technology, said that in 2022, the production and sales of new energy vehicles in China reached 7.058 million and 6.887 million, up by 96.7% and 93.4% respectively, ranking first in the world for eight consecutive years. Since 2012, when China promulgated and implemented the Development Plan of Energy Saving and New Energy Vehicle Industry, the average annual compound growth rate of new energy vehicle sales reached 87%, and the cumulative promotion of new energy vehicles reached 15.96 million, nearly 16 million. China has become an important guiding force for the electrification transformation of the global automobile industry.

  This year, the new energy automobile industry will maintain a good development trend, and production and sales will achieve steady growth. The Ministry of Industry and Information Technology will focus on promoting the work from five aspects.

  First, we should strengthen overall planning. Further improve and perfect the coordinated promotion mechanism for the development of new energy automobile industry, and coordinate the overall work of electrification, networking and intelligent development. Focusing on technical research, popularization and application, infrastructure construction, etc., we will continue to cultivate independent brands with high innovation level, strong comprehensive ability and international competitiveness.

  The second is to support innovation breakthroughs. We will focus on supporting leading enterprises to play a leading role and accelerate the technical research and industrial application of new systems such as batteries, automotive chips and automotive operating systems. Start the pilot of intelligent networked vehicle access and road traffic, accelerate the technical application of 5G vehicle-road coordination, and promote the coordinated development of electrification and intelligent networked.

  The third is to further increase the promotion and application. We will carry out pilot projects for the comprehensive electrification of vehicles in public areas, and further improve the electrification level of vehicles in official vehicles, taxis, postal express delivery, sanitation and other fields. It is necessary to work with relevant departments to study and clarify the continuation policies such as tax reduction and exemption for new energy vehicles as soon as possible, and revise and issue the "double points" management method to stabilize market expectations.

  The fourth is to improve service support capabilities. It is necessary to speed up the development of domestic resources, stabilize international cooperation and supply, and ensure the supply and price stability of key raw materials. It is necessary to improve the recycling system, strengthen key technologies such as intelligent disassembly, and improve the recycling level of power batteries.

  The fifth is to promote open development. We will continue to implement opening-up measures in the automotive sector, give play to the role of multilateral and bilateral cooperation mechanisms, and support enterprises, research institutions and industry organizations to carry out exchanges and cooperation in the fields of trade and investment, technology research and development, and standard setting, so as to achieve win-win development.

How to divide the responsibility when "fitness" changes to "injury"?

  The picture shows that the presiding judge of this case is in court.

  guide reading

  With the increasing admiration of the public for the concept of healthy living, yoga has gradually become a popular choice for the masses to keep fit. However, seemingly simple yoga exercise may also suffer sports injuries and lead to disputes. Recently, the People’s Court of Jinan District, Fuzhou City, Fujian Province concluded a case of tort liability dispute caused by yoga injury. After hearing the case, the court held that the yoga studio, as an institution specializing in training and teaching services, failed to fulfill its sufficient security obligations and should bear the main responsibility of this case. At the same time, the customer, as a person with full capacity for civil conduct, should be aware of the related risks of practicing yoga, but he continues to practice after feeling unwell, and there is also fault in the occurrence of damage results, so the responsibility of the yoga studio can be appropriately reduced. While fully safeguarding the legitimate rights and interests of consumers, the judgment of this case also reflects that the people’s court fully applies the concept of active justice to civil trial work, effectively exerts the rule-leading and value-oriented functions of judicial judgment, and plays a positive role in the standardized governance of service industries such as sports and fitness.

  Fitness is risky and exercise needs to be moderate.

  On December 10, 2021, Duan paid 3380 yuan to a yoga studio through WeChat and became an annual card member of the yoga studio. The next day, Duan transferred 5719 yuan to the yoga studio to buy a personal trainer course package. During the period from December 11th, 2021 to January 22nd, 2022, Duan frequently made an appointment with the yoga instructor Li in the yoga studio through WeChat and did yoga exercises.

  In early January, 2022, Duan felt discomfort in his left hip after attending a private yoga class, and told his coach Li. After listening, Li said that this is a subluxation strain of the femoral head after normal exercise, so let Duan continue to do some rehabilitation and relaxation training in the yoga studio. Duan, out of trust in the coach, continued to go to the yoga studio for classes.

  The injury becomes more serious, and fitness hurts the body.

  On January 20, 2022, Duan went to the hospital for examination because of unbearable pain. The X-ray diagnosis report showed that Duan had degenerative changes in his left hip joint. On the 23 rd of the same month, Duan went to the orthopedic hospital for magnetic resonance examination, and the imaging diagnosis was: a small amount of effusion in the left hip joint space.

  From March to May, 2022, Duan’s symptoms have not been alleviated, and he went to the hospital for examination and treatment many times. He was also hospitalized at the end of April and discharged on May 18th. The diagnosis conclusions given by the hospital are as follows: 1. Hip joint disease (left hip arthritis) edema (mild bone marrow edema in the left acetabulum and mild bone marrow edema in the upper femur of the left femur); 2. Abnormal findings of diagnostic imaging examination in other parts of musculoskeletal system (mild degeneration of pelvis), etc.

  After leaving the hospital, Duan found a yoga studio to find a solution.

  The negotiation ended in vain, and the judge was asked to judge.

  Since then, Duan and coach Li have repeatedly communicated and negotiated related compensation matters, but the two sides have never reached an agreement, so Duan sued the yoga studio and Li to the court. The defendant argued in the lawsuit that Duan confirmed in the WeChat chat with Li that the range of yoga movements taught by Li was very small, and the teaching intensity was low, and Li only demonstrated the movements and told the essentials of the movements, and Duan stretched himself, so Li did not press Duan’s body, so there was no fault in Li’s yoga teaching, and Duan’s injury was not caused by Li, so the defendant should not bear the responsibility.

  In addition, as a sport, yoga practitioners should practice in a step-by-step manner according to the flexibility of their ligaments and the strength of bone structure. Duan, as a practitioner, should fully understand the dangers of practicing yoga. He is eager to achieve success and frequently asks for classes at his own risk, so his injury result is caused by his improper practice. According to the law, if the victim intentionally or neglects the occurrence or expansion of the same damage, the liability of the compensation obligor may be reduced or exempted.

  There is a causal relationship after two appraisals.

  In June, 2022, Duan entrusted a judicial appraisal institute for appraisal, and the appraisal opinions issued by the judicial appraisal institute were as follows: 1. There is a causal relationship between the consequences of Duan’s current left hip injury and the injury caused by practicing yoga in the yoga studio on December 29, 2021; 2. Duan’s delayed construction period is evaluated as 120 days, the nursing period is evaluated as 90 days, and the nutritional period is evaluated as 60 days.

  During the litigation, according to the application of the yoga studio, the court entrusted another judicial appraisal institute to re-evaluate whether there is a causal relationship between Duan’s left hip injury and yoga practice, as well as the missed construction period, nursing period and nutrition period. The opinions of the judicial appraisal opinion issued by the judicial appraisal institute on October 14, 2022 are as follows: 1. There is a complete causal relationship between Duan’s practice of yoga in a yoga studio and his left hip injury; 2. Duan’s delayed construction period is 120 days, the nursing period is 90 days, and the nutrition period is 60 days.

  Both parties are at fault and bear primary and secondary responsibilities.

  Based on the facts of the case and relevant evidence, the court held that citizens have the right to life and health, and the actor should bear tort liability for infringing upon the civil rights and interests of others due to his fault. Duan’s left hip injury has a complete causal relationship with the yoga exercise directed by Li, as evidenced by the appraisal opinions issued by two appraisal institutes.

  As an institution specializing in yoga training and teaching services, the yoga studio should provide students with a safe fitness environment and professional fitness services. It failed to fulfill its sufficient security obligations, resulting in Duan’s injury, and continued to arrange Duan to do yoga exercises after Duan told him that his left hip was unwell. It was at fault for Duan’s injury and should bear the main responsibility of this case.

  As a person with full capacity for civil conduct, Duan should be aware of the risks associated with practicing yoga, have a considerable sense of self-protection, and have a full understanding of his physical condition and endurance. However, after feeling the discomfort of the left hip joint, Duan did not choose to see a doctor in time, took the initiative to stop training, and continued to carry out yoga training. He himself was also at fault for the occurrence of the damage result, which can appropriately reduce the liability for compensation of the yoga studio. Li is a yoga instructor in the yoga studio, and Duan was injured in yoga teaching, so his employer yoga studio should bear the liability for compensation.

  In the end, combined with the actual situation of the case and the degree of fault of both parties, the court ruled that the yoga studio should bear 70% of the liability for compensation, and Duan should bear 30% of the liability himself.

  After the judgment, neither party appealed, and the judgment has taken legal effect.

  ■ referee analysis

  The combination of fault liability principle and fault offset system

  Natural person’s right to health and body should be protected by law. When engaging in social activities, all civil subjects should fulfill the necessary duty of care, respect the rights and interests of others, and avoid causing damage to the rights and interests of others. Any act that causes damage to the rights and interests of others due to negligence or neglect shall bear the corresponding liability for damages. Article 165 of the Civil Code of People’s Republic of China (PRC) clarifies that the principle of general tort liability is the principle of fault liability, that is, unless there are special provisions in the law, generally speaking, the civil subject should bear the liability for damages only when the civil rights and interests of others are infringed by fault (intentionally or negligently); If there is no fault, it is not responsible.

  It is worth noting that Article 173 of the Civil Code states that when the victim is at fault for the occurrence of damage or the expansion of the damage result, the liability of the compensation obligor for damages shall be reduced or exempted according to law, that is, the fault shall be offset. As an important system of damage compensation, the effect of the principle of negligence offset is reflected in three levels: first, for the infringer, the effect of the principle of negligence offset is reflected in the reduction or exemption of his liability for damage compensation. Second, for the infringed, it is reflected in the fact that his claim for damages is restricted in entity, and he has lost part or all of his claim for damages. Third, for the court as a referee, it is reflected that the judge should distribute the damage results fairly among the parties according to specific standards and determine the responsibility. Negligence offset, in essence, is to consider the faults of the offender and the victim to determine the primary and secondary responsibilities, rather than offset each other.

  Returning to this case is essentially a combination of the principle of fault liability and the system of fault offset. First of all, institutions engaged in yoga training and teaching services should provide students with a safe fitness environment and professional fitness guidance services, and do their best to ensure safety within reasonable limits. Yoga is a dangerous sport. In the process of practice, the staff of the yoga studio should guide the students to complete the corresponding actions according to the intensity suitable for their own foundation, and give necessary safety tips. In the case of knowing that the students are unwell due to the practice actions, they should not continue to arrange yoga exercises, which will aggravate the injuries of the students. Therefore, the principle of fault liability applies and the yoga studio bears the main responsibility. Secondly, students, as adults with full capacity for civil conduct, should also know the related risks of practicing yoga, have a considerable sense of self-protection, avoid causing self-harm in yoga exercise, and should also bear part of the responsibility for the expansion of the damage results.

  At the same time, the principle of negligence offset has its subject scope of application. If the victim is at fault for the occurrence or expansion of the damage, it should be applied to reduce the compensation liability of the offender. There should be no objection. It is worth noting that in judicial practice, when a third person who has a specific relationship with the victim has the following circumstances and is at fault for the occurrence or expansion of damage, the principle of negligence offset may still be applied:

  (1) Legal representative

  The legal representative is the guardian of a person without or with limited capacity for civil conduct, and has the legal obligation to supervise, protect and take care of the person without or with limited capacity for civil conduct. If the legal representative neglects to perform his guardianship duties, resulting in damage to the ward, based on the guardianship relationship between the legal representative and the victim, the principle of negligence should be applied to reduce the liability of the offender.

  (2) Staff

  If a staff member causes property losses to the employer due to the infringement of others in the course of performing his duties, if the staff member is at fault for the occurrence or expansion of the damage, his fault is regarded as the fault of the employer, and the fault can be applied to offset and reduce the compensation liability of the infringer.

  ■ Expert comments

  Strengthen the supervision of fitness practitioners and operators.

  Ding Zhaozeng, Associate Professor of Fujian Normal University Law School

  The verdict of this case conforms to the provisions of Article 165 of the Civil Code of People’s Republic of China (PRC), "If the actor infringes upon the civil rights and interests of others due to his fault, he shall bear the tort liability" and Article 173, "If the infringed is at fault for the occurrence or expansion of the same damage, the liability of the infringer may be reduced".

  On the one hand, in the fitness and yoga courses, the service contract relationship is formed between the members and the yoga institutions, and the instructors need to formulate targeted courses according to the students’ physical conditions and fitness goals, and provide professional guidance during the practice. If the members’ sports are injured due to the coach’s mistakes, the coach and the organization may have to bear the corresponding tort liability.

  On the other hand, gymnasiums, yoga studios and other institutions should fulfill their security obligations to members, create a good and safe fitness environment, ensure the safety of supporting service facilities in business and management places and the qualification compliance of coaches, so as to effectively protect the personal and property safety of members. However, the security obligations of gymnasiums, yoga rooms and other institutions are not infinitely expanded. If a member is a person with full capacity for civil conduct, he should have a reasonable understanding of his own health, and should also have a sense of safety and self-protection about the exercise environment and sports equipment. Members should arrange exercises scientifically and reasonably according to their own physical conditions to achieve the purpose of safe and healthy exercise. If members fail to fulfill their duty of care, they should bear certain responsibilities for the consequences of their own damage.

  This case also reflects that the current fitness and yoga consumer markets need to be standardized. On the one hand, the entry threshold for fitness and yoga coaches should be improved, and the skills training and quality education for coaches should be strengthened. Coaches should hold certificates, and coaches engaged in fitness and yoga should hold China Fitness Yoga Grade Certificate. On the other hand, we should strengthen the standardized and legal management of gymnasiums and yoga studios. As soon as possible, formulate and improve the unified standards of fitness, yoga training, grade evaluation and other aspects, so that fitness and yoga training have rules to follow and rules to follow. In addition, it is also necessary to clarify the supervision departments of the fitness and yoga industries, strengthen the supervision of practitioners and operating venues, rectify and clean up the fitness and yoga venues with irregular operation in time, and standardize the industry order.

Tanabata is coming. Is it appropriate to say "Happy Festival"?

  Beijing, August 14 (Reporter Shangguan Yun) The Qixi Festival has arrived. Have you figured out how to send blessings to others? Have you chosen a gift for your lover? Recently, similar issues have become a hot topic on the Internet.

  In recent years, Tanabata is a lively festival. Merchants from all walks of life hope to make a fortune by taking the opportunity, while couples are busy giving gifts to each other and thinking about blessing copywriting. There are also singles who laugh at themselves as "not suitable for holidays".

  How much do you know about this festival?

  Is it appropriate to say happy holidays to singles?

  The present Qixi Festival is also called "China Valentine’s Day".

  As early as it has not yet arrived, many people have made careful preparations: couples exchange gifts and wish each other a happy holiday, making this festival extremely warm.

  At the same time, some people laugh at themselves for "two delays in love career", which is not suitable for festivals; Considering the love theme of the festival, some people make fun of it. Don’t say "Happy Holidays" to singles, which is a double blow.

  Wang Juan, a folklore expert, explained that Tanabata is rich in connotation, including begging for cleverness, begging for children, tying a red rope and so on, which is far more than just love. In ancient times, there was no unified way of blessing in the whole country, so we had to talk about the matter.

  "For example, if you treat it as Valentine’s Day, you will wish it everlasting; When the girl’s adult ceremony is over, I wish the girl what she wants, and what kind of blessing to send, generally depends on the needs of both sides. " She said.

  Of course, on Tanabata, you can also say happy holidays. Wang Juan believes that singles can use this festival to express their love, and those who don’t want to celebrate this festival don’t have to. It is a very romantic festival in itself, so don’t give yourself so many restrictions.

  Not just love.

  Indeed, earlier, Tanabata had little to do with love. The spread of the story of the Cowherd and the Weaver Girl has something to do with the ancient people’s observation of the actions of Vega and Altair.

  According to ancient records, at that time in July evening, Vega just rose to the highest point of the year, which was clearly visible. In addition, the two dark stars next to Vega look like an opening to the east, and when you look to the east, you can see the "Altair".

  Later generations, the connotation of Tanabata gradually enriched. Begging with needles, for example, started in Han Dynasty, and is especially popular among women. The gameplay is very simple. They wear the needle in the competition. The faster they wear it, the more "cleverness" they beg for, and the success of threading the needle is "skillful".

  There is also a game called "floating needle trick". The girls will prepare a basin of water one day in advance and put it in the courtyard, and there will be floating dust on the water the next day. Then, the girls put the needle in and observe the projection of the needle after the sun comes out.

  In addition, according to folklore, July 7th is Kuixing’s birthday, and scholars who want to achieve fame will make sacrifices on Tanabata to pray for their success in the exam.

  In the Song and Yuan Dynasties, there was also a "Qiqiao City". The festive food on Tanabata is called "proper fruit", which is mainly made of oil, flour, sugar and honey. It is called "laughing tired of children" and "fruit eating pattern" in Tokyo Dream of China Record.

  Constantly enriched festival connotation

  Besides, Wang Juan once mentioned that in ancient times, one of the main contents of Chinese Valentine’s Day was begging for cleverness, so most unmarried girls celebrated this festival. In some areas, this day is a rite of passage for girls.

  For a traditional festival, its connotation, customs and so on would have been enriched and developed with the passage of time. In modern society, inheriting beneficial customs also needs to be linked with daily life.

  Therefore, as far as Tanabata is concerned, some experts suggest that we can start with the details, such as girls can still hold similar handicraft competitions and let children do proper fruit, which can also encourage young people to pay attention to and participate in this festival.

The Morning Post is super-expected that Ang Lee’s new film was "accused" and Lu Han was upgraded to be BOSS.

The fresh news morning call is all in the morning paper.

Good morning, people who eat melons! February has suddenly passed ~ According to the bold prediction of some girls, today’s circle of friends has been screened by 365 "Hello in March, good morning, come on". On the occasion of March, I would like to remind you friends that you want to have a good March. In addition to punching in, you should continue to work hard. Most importantly, you should continue to pay attention to the gossip of the morning newspaper every day, as well as those unimportant things in the film circle, such as the Oscar Awards broadcast live at 7:00 a.m. on the client side of our movie channel on March 5, adding good luck to your March ~

Overseas Telescope Ang Lee’s new film starts shooting, starring director becomes "veiled" online celebrity.

Chinese Pride Director Ang Lee has made new moves, and the new film has finally started shooting in the United States. Just one week after he joined the group, will smith, the leading actor, couldn’t help but broadcast live the shooting scene to "accuse" director Ang Lee of his evil deeds. Because the flying insects in Georgia, the location of the new film, are flying all over the place, everyone has to wear a gauze hood to go out to work. The "Emperor Shi" who was tortured by gauze to collapse complained to netizens in the live broadcast: "After filming for a week, Ang Lee made me fight wild animals."

Gemini malefic tells the story of an agent who is about to retire and finds himself being hunted by a killer, who is a clone of himself who is 25 years younger. In addition to starring will smith, it has been confirmed that Fan Wei, who is sharing pancakes with benedict cumberbatch, has joined us. Oh, no, I mean Benedict Wong … This film is expected to be released in October 2019, so don’t forget to support this science fiction film Made In Ang Lee ~

What about the star? Lu Han set up a personal studio, and the former agent Yang Naizhen sent a blessing.


Congratulations! WULI Lu Han set up a personal studio and successfully upgraded to deer Boss! Yesterday, Lu Han Studio issued an announcement: "The contract with Yixin Entertainment expired, and the two sides officially ended the cooperative relationship." In the statement, Lu Han thanked Yixin for his help and support in the past three years. At the same time, from February 28th, Lu Han’s related work will be independently operated by Lu Han Studio.

Yang Tianzhen, one of the founders of Yixin Entertainment, also expressed his blessing to Lu Han: "In the forty months of cooperation, we have experienced many unknown and known challenges together. We are proud and happy to bid farewell, and sincerely wish Lu Han a successful future and a vast life." I hope Lu Han can bring more and better works ~

Preview, grab the news, see the exposure, and finally predict that there is a companion in life called girlfriends.


Is your best friend sen? The best friend is that you take photos, and I have a picture. You are lovelorn, I accompany the wine, you are married, and I cry! If you want to ask if your feelings are deep or not, your girlfriend will make a toast! Directed by Huang Zhenzhen and starring Chen Yihan, Ar Fi and Zhang Junmi, the film "Girlfriend 2" will be released nationwide on March 2nd, and it’s time to have Yuanxiao and watch movies with girlfriends.

As presented in the final preview, the "girlfriends group" has gone through the process from strangeness to acquaintance, crying and laughing together, and also "tearing each other apart" but still never leaving. At the end, the warm-hearted confession that "as long as we just hold each other’s hands, we will never be lonely" makes the girl want it instantly. In the film, the bowl of chicken soup between girlfriends is sincere and warm, and the girl is expected to do it first ~

Industry broadcastget awayIndian movie box office has gone red all the way into the era of "separate accounts"


Just before the Spring Festival, it closed at 740 million box office, which is not bad. After the Spring Festival movie, the movie that once sold well in the Indian market will be released tomorrow. It’s just the beginning of 2018, and the China film market has ushered in the "Indian fever", and the momentum is really not small.

In fact, from 1950s, Indian films began to enter the eyes of China audiences. However, it broke out again and again on the big screen in China ~ In fact, Indian films entering the China market are generally introduced at a fixed fee, and with the popularity of Indian films in China, Mysterious Superstar has taken the form of "split accounts" (revenue sharing) when it was introduced to China, and it was introduced to China three months after it was released in India, setting a record for the shortest introduction period of Indian films ~ whether it is "approval".

Director of the big movie calendarAlain ResnaisDied (March 1, 2014)

(The specific broadcast content is subject to TV)

Want to get more fresh movie information, love beans, exclusive live video, don’t hurry to download CCTV6 movie channel app, there are girls waiting for you!

The young man joined this special volunteer team to help others after playing games for 8 months.

Residents of the community gave Dong Lianghong a thumbs up.

Residents of the community gave Dong Lianghong a thumbs up.

  one person

  I ate lunch at noon and started to play games. I didn’t go to sleep until 6 or 7 o’clock the next morning. After sleeping, I got up and continued to play. This kind of life lasted for 8 months, resulting in retinal detachment in both eyes. After three operations, I saved part of my vision and changed his life.

  A team

  I joined the volunteer service team and became a volunteer, hoping to bring my skills to those who need them more, and at the same time help those disabled people who are hiding in the dark corner like themselves, to bravely come out, integrate into society and face life optimistically.

  Xiao Xiao, a 26-year-old boy from Chengdu, played games in front of the computer day and night for eight months, resulting in retinal detachment in both eyes, leaving only one eye with weak vision. Losing his light, he tried to commit suicide, but with the help of his family, friends and society, he walked out of the darkness. He not only became a blind masseur by himself, but also joined a special volunteer team to help others give back to society.

  On the morning of November 14th, in dressing the, Xiao Xiao and the volunteer team came to Chengdu Wanjiafudi Community with a toolbox, providing services such as haircut, massage and shoeshine for the elderly and needy people here. What moved the residents at the scene was that these volunteers were all disabled, some of them were deaf and some were physically disabled. They were the service team for the disabled in Qingyang District of Chengdu and the first volunteer service team for the disabled in Sichuan Province.

  "Self-improvement, self-confidence and gratitude are our slogans and the original intention of building a team." Zeng Guanghui, captain of the service team for the disabled in Qingyang District, Chengdu, said.

  free service

  Massage haircut shine shoes

  Disabled volunteers come to serve the elderly and the weak in the community.

  On November 14th, after several days of cold weather, the long-lost sunshine came out, making the earth warm. In Wanjiafudi Community, a group of volunteers wearing red vests and red caps are busy, having haircuts, massages and shining shoes, providing convenient services for the elderly and the weak here. The scene is very warm.

  However, half an hour ago, when the volunteers first arrived, everyone just stopped to watch, and few residents received services. "They are all disabled people and people in need. How dare we ordinary people accept their free services?" Residents of the community said. It turned out that the volunteers who entered the community service this time were different from the past. They came from the disabled people’s service team in Qingyang District, Chengdu. The team members were all disabled, some were deaf and dumb, and some were physically disabled. Behind the volunteers, there is a poster with the words "self-improvement, self-confidence and gratitude" very eye-catching.

  "Disabled people need self-improvement and self-confidence, and we should understand and respect them." Mr. Chen, the citizen, accepted the shoeshine service before he first came to the shoeshine booth. In Uncle Chen’s view, it is a good thing for disabled volunteers to provide services, which can prove their self-reliance and self-confidence. Everyone should understand and respect them. If they do well, they should be praised. Even if they are not good, they should be encouraged to improve their self-reliance.

  When everyone learned the original intention of the volunteers, they enjoyed the free service of the volunteers and gave them a thumbs-up and praise.

  "Teacher, my back has been hurting for two weeks. Please give me a massage." He Zihua, a 75-year-old man, accidentally bumped into his waist at home two weeks ago, put on a plaster, and still felt dull pain. When she saw Xiao Xiao, who provided massage service, she went forward for consultation. "You may have a bad breath in your abdomen. Let me massage it for you." Xiao Xiao arranged for the old man to sit down, gently knead it with his fingers, and carefully asked about the symptoms. After analysis, the symptoms of the old man’s abdominal rib bifurcation were ruled out, which may be caused by impact. It is recommended that the old man go to the hospital for another examination. The reporter noticed that in the process of massage, Xiao Xiao also set up a dragon gate array with the old man, such as how old he was, how many people in his family, and what he liked to eat. The whole communication process was very pleasant, and the old man did not have a different vision because he was disabled. For the service of volunteers, the old man expressed great gratitude. "I am old, my legs have been in car accidents before, and it is inconvenient to move. Thank them for providing services and helping us elderly people."

  exert oneself constantly

  Not only can I earn money and live independently.

  You can also help others in need.

  "I want to prove myself, and I can do what normal people can do." Xiao Xiao, 26, is a member of the volunteer team. After graduating from college, he worked in sales, earning seven or eight thousand yuan a month, and likes to get together and play with friends as much as young people. Three years ago, he quit his good job at that time and returned home to find a job. When he doesn’t go to work, his free time is naturally much more. He loves to play games and begins to immerse himself in front of the computer. He plays day and night. "I started to play after eating at noon, and I didn’t sleep until six or seven the next morning. I got up and continued to play." Xiao Xiao said that this kind of life lasted for 8 months. Later, when I went out to play with my friends, I suddenly found that I couldn’t see clearly, and my vision was blurred. Later, my eyes were completely dark.

  After hospital examination, I was diagnosed with retinal detachment in both eyes and may be blind. After hearing the bad news, Xiao Xiao collapsed internally. "I am only in my twenties, and my life has just begun. After blindness, my life is over!" Unable to face the reality, he tried to commit suicide many times, but was stopped by his family and friends and constantly enlightened him. After three operations, Xiao Xiao’s left eye was partially preserved. Blindness has changed his life, but it has not faded his heart of active life. After being introduced, he came to the blind massage shop, where he not only learned massage techniques, but also made friends with disabilities. After coming into contact with this circle, he found that he could work and live like a normal person except for a few inconveniences.

  "I used to be a child who didn’t grow up. I grew up after experiencing it. I want to reassure my family that I can not only earn money to live independently, but also help others in need." After learning that the service team for the disabled in Qingyang District of Chengdu will be established, Xiao Xiao joined the team in the first batch and became a volunteer. He said that he hopes to bring his skills to those who need them more, and at the same time help those disabled people who are hiding in dark corners like themselves, to bravely come out, integrate into society and face life optimistically.

  Establish an initial heart

  Grateful to give back to society.

  Drive more disabled people into society.

  In the eyes of some citizens, the disabled are also vulnerable groups in society and the object of everyone’s help, but now they have to accept the voluntary service of the disabled. Is this good?

  "Self-improvement, self-confidence and gratitude are our slogans and the original intention of building a team." Zeng Guanghui, the captain of Chengdu Qingyang District Disabled People’s Service Team, said that the Chengdu Qingyang District Disabled People’s Service Team was formally established on November 8 this year. It is composed of Chengdu Qingyang District Minghui Disabled Service Center entrusted by Chengdu Qingyang District Disabled Persons’ Federation and consists of disabled volunteers. At present, there are 10 members. The team trains its members and provides convenience services such as shoeshine, haircut and massage for community residents, which reflects the spirit of self-reliance and self-reliance of the disabled, and at the same time gives back to the society’s care for the disabled.

  At the service site, there was a team member who buried himself in shoeshine seriously. His name was Dong Lianghong, and he had a speech disability and could not speak. He communicated through gestures when polishing shoes for the public. He first brushed the dust with a shoe brush, then coated it with shoe polish, wiped it repeatedly, and finally dried it with a soft cloth. Soon, a pair of brand-new leather shoes were polished, and the citizens gave him a thumb. Dong Lianghong smiled happily. Zeng Guanghui said that in the past, Dong Lianghong looked forward to being at home because of his disability, and rarely dealt with outsiders. After being introduced by friends to work with him, people became cheerful. Before the establishment of the volunteer team, he often participated in some public welfare activities. "As soon as he heard of activities, he was very active in signing up." To this end, the establishment of this team, in addition to giving back to society, also hopes to mobilize more disabled people to join in and integrate into society.

  The relevant staff of the Qingyang District Disabled Persons’ Federation in Chengdu told the reporter that this team is the first disabled volunteer service team in Sichuan Province. In order to support and encourage more disabled people to participate, the Disabled Persons’ Federation will also give volunteers some subsidies in transportation, meals and other aspects after each service. At the same time, Zeng Guanghui said that he hopes to expand the scale in the future, and provide more convenience services in addition to voluntary services, which can also promote the employment of disabled people. (Chengdu Business Daily-Red Star Journalist Zhang Yuting Photojournalist Liu Haiyun)

How to get to the property market in third-and fourth-tier cities?

  On April 16th, the Ministry of Finance issued the "Notice on Issuing the Special Fund Budget for Urban Affordable Housing Project of the Central Government in 2019", and the number of planned renovation sets of urban shanty towns in 2019 was also released.

  Compared with 2018, the number of shed renovation sets in 37 provinces and cities in 2019 totaled 2,852,900 sets, which was nearly 51% lower than the planned renovation set of 5.88 million sets in 2018.

  Before the Ministry of Finance announced the start-up of the shed reform plan in 2019 in April, in January 2019, local governments disclosed the relevant data of the shed reform plan in 2019 in their work reports, and the targets of nearly half of the cities were lower than those in early 2019.

  Analysts pointed out that the sharp reduction of the start-up target of shed reform in 2019 indicates that the proportion of commercial housing sales brought by shed reform in the total sales of commercial housing in the country will gradually decrease, and the direct impact is reflected in the benefits of shed reform in third-and fourth-tier cities and below. It will gradually weaken.

  According to the report of Kerui Real Estate Research Center, except for a few provinces such as Fujian, Tianjin, Guangxi, Guangdong and Tibet, the planned construction volume of the remaining 31 provinces, autonomous regions and municipalities has declined to varying degrees compared with 2018, with a decline of more than 50% reaching 15.

  In terms of absolute value, the planned construction starts of Jiangxi, Jiangsu and Anhui provinces in 2019 still exceeded 200,000 sets, ranking among the top three in many provinces and cities, while the construction starts of seven provinces and cities such as Ningbo, Ningxia and Hainan were all less than 10,000 sets due to the small scale of shed reform. Judging from the year-on-year changes, there are ups and downs among provinces and cities, and the overall situation is "falling more and rising less". Five provinces, including Fujian, Tianjin, Guangxi, Guangdong and Tibet, grew year-on-year, with Fujian’s increase being the most significant, reaching 117%. The planned starts of the remaining 31 provinces, autonomous regions and municipalities have declined to varying degrees compared with 2018, with 15 of them falling by more than 50%. It is noteworthy that Shandong, Henan, Guizhou, Hunan and other major shed-reformed provinces all experienced a year-on-year decline of over 70%. We believe that the staged callback in the provinces with a large amount of shed reform in the early stage conforms to objective laws and market expectations. For example, in Henan Province, the actual amount of shed reform in 2018 has reached 1.8 times that in 2016, and the planned target for 2019 is only 150,000 sets, down 77% year-on-year, with a significant decline, and the decline is also expected.

  In fact, before the Ministry of Finance announced the start-up amount of shed reform plans in 2019 in various provinces in April, in January 2019, local governments disclosed the relevant data of shed reform plans in 2019 in their work reports. Through the comparison of these two sets of data, we can also see the changes in the current market expectations for shed reform.

  Among the 19 provinces that can be counted, 7 provinces including Jiangsu, Jiangxi, Henan and Tibet have not changed much in 2019, and the increase or decrease is within 5%. Nearly half of the cities’ targets have fallen to different degrees compared with the beginning of 2019, and the declines in Liaoning, Jilin, Hubei, Shaanxi and other provinces have significantly exceeded 50%. On the one hand, the data disclosed by some provinces at the beginning of the year are more general, which is basically the target construction volume of two years; On the other hand, Hubei, Shaanxi and other provinces have basically overdrawn the future shed reform space due to the large amount of work started in the previous shed reform. It can be expected that the promotion of shed reform to local real estate sales is also weakening. In addition, the amount of construction started in a few provinces such as Fujian and Sichuan is higher than the data released at the beginning of the year, which is also in line with the regulation idea of "governing by the city", and the goal of shed reform also reflects the characteristics of looseness and tightness.

  Chen Sheng, executive director of China Real Estate Data Research Institute, said that according to the previously announced three-year plan, the proportion of shantytown renovation is gradually decreasing.

  According to the previously published three-year plan, another 15 million sets of shanty towns will be renovated in the three years from 2018 to 2020, which is the second three-year plan for shantytown renovation. Prior to this, in 2015, the State Council proposed to renovate 18 million housing units in shanty towns, including dangerous buildings and villages in cities, in 2015-2017.

  Kerui Real Estate Research Center pointed out that from 2015 to 2017, it basically maintained a year-on-year growth trend. In the past three years, the number of starts was above 6 million sets. Although the target for 2018 was slightly reduced to 5.8 million sets, from the actual completion situation, the number of new shanty towns was 6.27 million sets, and the target completion rate reached a new high of 107.4%.

  The overfulfilment in previous years also laid the groundwork for the subsequent shed reform and shrinkage.

  Last October, the executive meeting of the State Council clearly put forward that the scope and standards of shed reform should be strictly improved, and the monetary resettlement policy of shed reform should be adjusted and improved according to local conditions. Among them, it is clearly proposed to adjust and improve the monetary resettlement policy for shed reform, and cities and counties with insufficient commercial housing inventory and high pressure of rising house prices should cancel the preferential monetary resettlement policy as soon as possible.

  The report of Kerui Real Estate Research Center points out that the less shantytown renovation is, the more it conforms to the objective law, and it is impossible to change more and more. On the other hand, some negative effects of vigorously promoting the monetary resettlement of shed reform have already appeared, such as increasing the pressure of local financial liabilities and pushing up the housing prices in the third and fourth lines. The inventory problem based on the third and fourth lines has been initially solved, and it is also reasonable to lower the target of shed reform.

  The insiders believe that the main purpose of shed reform is to meet the housing needs of residents who just need it. With the reduction of the overall number of shanty towns and the end of the task of destocking in various places, some cities and counties with low inventory will gradually withdraw from the monetization of shed reform.

  Kerui Real Estate Research Center believes that the tightening of shed reform policy in 2019 is basically expected, especially in the context of relatively tight local finance, monetized resettlement and other methods will gradually withdraw, and the stimulating effect on real estate sales will also be weakened.

  In addition, the report pointed out that the current scale of shed reform is "halved", first of all, it is an impact on the market expectation level, and it is also releasing a signal that the phased destocking task has been completed, and the promotion of shed reform to real estate sales is disappearing. Previously, the shed reform once directly boosted the sales of about 20% of commercial housing, and this force will never return in 2019 and beyond.

  In addition, the monetization resettlement has also been continuously tightened. As early as October 2018, it was stated at the symposium of the Ministry of Housing and Urban-Rural Development that the monetization resettlement of shed reform in 2019 will be mainly based on special bonds, and the government’s purchase of shed reform service mode will be cancelled; At the same time, local governments have also proposed that the shed reform will focus on physical resettlement, and the proportion of monetized resettlement will also be reduced, which will have a more direct impact on the sales of commercial housing. Without the drive of funds, the purchasing power of residents will be greatly reduced.

  Zhang Bo, chief analyst of 58 Anjuke Real Estate Research Institute, pointed out that the sharp reduction of the starting target of shed reform in 2019 indicates that the proportion of commercial housing sales brought by shed reform in the total sales of commercial housing in the country will gradually decrease, and the direct impact is reflected in the shed reform in the third-and fourth-tier cities and below will also gradually weaken.

  In Zhang Bo’s view, the direct benefits of shed reform will be accelerated and weakened in the third-and fourth-tier cities in the future, and the third-and fourth-tier cities will usher in obvious differentiation. In the future, the cities in key urban agglomerations will have more population concentration, and the shrinking third-and fourth-tier cities will face further shrinkage of the commercial housing market.

Zhang Yimou’s new work "Cross-border" fashion circle fashion "Butterfly" will be on stage.

1905 movie network news The second season of dialogue fable 2047, a brand-new concept performance produced by Buick and directed by Zhang Yimou, is about to premiere, and the team is rehearsing nervously recently.

In this performance, the masters of traditional folk art will join hands with the world’s top scientific and technological experts, and Zhang Yimou, who advocates cultural inheritance through innovation, even "crossed the border" fashion circle and invited the international avant-garde fashion design team of Turkish Ezra Tuba to join the performance. 

The internationally renowned Ezra Tuba team used nanotechnology and wearable technology to create the world’s first flying Butterfly Dress together with Intel. This dress can sense external stimuli, including touch, body temperature and movements. When an object approaches or movesWhen the mobile device communicates wirelessly, the butterfly on the clothes will "wake up" slowly, and gradually speed up the rhythm frequency of the wings and dance in the air as the object approaches. This time, this technology will also be applied to the unit program "Song Shu Butterfly" in the second season of Dialogue Fable 2047. When the enthusiastic Zhuang people sing Poya Song Shu, ancient songs can call "Butterfly" and bring the audience a sense of returning to nature. 

In an exclusive interview, Zhang Yimou admitted that the "cross-border" fashion circle aims to "add technology and intangible cultural heritage together with the traditional culture of China, and we hope to present a particularly good visual effect on the stage at 1+1." As early as the press conference of Dialogue Fable 2047 in the second season, Bao Ye, director of Buick Marketing Department of SAIC-GM, the producer, already said, "I am looking forward to seeing our team really make a bigger and newer breakthrough in the second season and show it to the audience." 

It’s 2023, is your mobile phone screen folded?

Text | slow pixel

Editor | Wen Ba Niang

Since Motorola came to China with a mobile phone in 1999, it has become a necessity in people’s daily life. More than 20 years have passed, and the mobile phone terminal market has experienced many industrial leaps. Now it has already entered a new stage from the struggle of thousands of smart phones, and major mobile phone manufacturers have increased their investment in folding screen mobile phones. It seems that the folding screen mobile phone has become a new battlefield for their competition.

Folding screen mobile phone, is it just needed or false demand? Is the era when the national mobile phone is ruled by folding screens really coming?

When the folding screen mobile phone becomes a fashion "symbol"

I don’t know when the folding screen mobile phone became a symbol of wealth and trend. When the migrant workers in the first-tier cities returned to the county, they suddenly found that the "rich women in the county" already had a folding screen mobile phone-they may not be strong women who walk in the first-tier cities with BGM, but they have BMW, Audi, brand-name bags and folding screen mobile phones.

Just like the advertising slogan of Samsung’s folding screen mobile phone, "It’s time to fold together". "Sisters have it. It’s cheaper than Apple 14. Why not buy it?" Xiaohui, a post-95 girl from a county town in Sichuan, said: "What’s the meaning of going back and forth besides chasing drama or chasing variety shows and brushing news?" Anyway, I don’t understand it, just chase it! "

Xiaohui’s mentality reflects the attitude of some consumers towards folding screen mobile phones. They don’t have a demand for the function or individual use value of specific things, but actually have a demand for the meaning (and the difference of meaning) given by goods.

As Baudrillard pointed out in Consumer Society, "the logic of goods has been popularized, which not only dominates the labor process and material products, but also dominates the whole culture, sexual desire, interpersonal relationships, and individual fantasies and impulses."

In Baudrillard’s eyes, things are not an objective entity, but a symbolic meaning with an objective entity as the carrier. Drinking Coca-Cola is not so much a consumption of carbonated drinks as a consumption of a meaning and recognition of a certain lifestyle. The mobile phone has become a fashion symbol, which began to appear as early as ten years ago.

In 2013, six years have passed since Jobs took out his first Apple mobile phone. In a university in Harbin, Tian Qing, a 21-year-old senior, finally got the first Apple mobile phone in her life. At that time, most of her classmates were using Nokia E63 or Lenovo, TCL and other brands of full keyboard or flip phones. This Apple mobile phone 3 was bought as a birthday present for the sailor’s father when he passed through the United States.

Every era has its own imprint, regardless of industry or field. In the eyes of domestic consumers, Motorola, Nokia and BlackBerry, which are deeply loved by geeks and business people, are all "trendy products" of their respective times. With the entry of Xiaomi, a showstopper, the price of the smart phone market has finally been reduced to less than 1,000 yuan, and the "trendy" attribute of smart phones has weakened, returning to universality and popularization, and mobile phones have gradually become "tools".

Image source: Huawei Weibo, China

For example, a migrant worker in the Imperial Capital, who is in sharp contrast with the "county rich woman", was born in 1992. "I use the folding screen mobile phone as a production tool, while checking information and writing a copy." He said that as a typical "copywriter dog", you no longer have to carry a brick-like tablet or a computer weighing several kilograms, which is "real freedom". "But the screen is still too small. Sometimes I feel that my eyes are going blind. It is ok for a short time, but it is still very uncomfortable for a long time."

But another feature of fashion is that it will definitely come back. Nowadays, the folding screen mobile phone, which has some similarities with the flip phone, has begun to become the fashion trend of this era. In this sense, the folding screen mobile phone at this time has become a new symbol.

A new track that all manufacturers want to win.

But in any case, the folding screen mobile phone was completely popular in 2022.

According to IDC data, in the fourth quarter of 2022, the single-season shipment of folding screen products in China reached a new high, with more than 1.1 million units shipped, and the annual shipment was nearly 3.3 million units, up 118% year-on-year. The proportion of folding screen products in the domestic smart phone market rose from 0.5% in 2021 to 1.2%.

Looking at this set of data alone, it seems that there is nothing surprising. However, it should be noted that in 2022, China’s smartphone shipments dropped by 13.2% compared with 2021, to 286 million, which was the first time in ten years that it fell below 300 million. Compared with 470 million smartphones shipped at the peak in China in 2016, it shrank by about 40% year-on-year.

Between a liter and a drop, the market for folding screens seems to be good for the naked eye. However, after further study, it will be found that behind the good-looking data is that the base of folding screen mobile phones in 2021 is low enough.

Even so, for the mobile phone manufacturers who have been fighting for several years in the "price war" and "stacking war" and finally see the new possibilities in the industry, the folding screen mobile phone is indeed a direction that can focus on.

As a rare bright spot in the mobile phone market in recent years, the emergence of folding screen mobile phones can not be separated from the pioneering move of Samsung, an old mobile phone manufacturer. The world’s first commercial mass-produced smart folding screen mobile phone is the Galaxy Fold from Samsung, which was launched in 2019. The 7.3-inch flexible large screen broke through the limitations of the original mobile phone screen. With this, Samsung has also brought the industry to a new era of folding screen mobile phones. As the pioneer of folding screen, in 2022, Samsung’s share in the global folding screen market was 16.5%, ranking second in the industry.

Image source: Weibo @DTCHAT

But the first person in the industry is not necessarily the one with the largest market share, and this first-Mover advantage was quickly surpassed by Chinese mobile phone manufacturers. Through the picture of IDC, we can see that Huawei has the highest proportion in the global market, even nearly three times that of Samsung. In 2022, Huawei exerted enough force on the folding screen mobile phone side.

According to public information, Huawei’s folding screen mobile phones are Huawei Mate X2, Huawei Mate Xs 2, Huawei P50 Pocket and Huawei Pocket S, and these mobile phones have a good popularity.

Huawei Yu Chengdong once said at Huawei Pocket S and the new product launch conference of the whole scene: "For every two folding screen mobile phones sold in China, one is Huawei." This shows Huawei’s determination and confidence in folding screen mobile phones.

In addition, OPPO won 13.8% market share with Find N2 Flip, ranking third. Followed by vivo, glory and Xiaomi, with market shares of 7.7%, 6.5% and 6.4% respectively.

In 2022, mainstream mobile phone brands including Huawei, Samsung, Xiaomi, OPPO, Glory and vivo continued to launch new folding screen mobile phones. According to the rough statistics of public data, at least 20 mobile phones with folding screens will be released in the second half of 2022.

With such a dense pace of new product launch, it is no wonder that the outside world will think that this is a new track that is quite interesting. However, in the view of slow playback, there are two reasons for the popularity of folding screen mobile phones.

First, the market needs new stories. From the launch of Apple’s mobile phone in 2007, smartphones have been on the market for 16 years. In these 16 years, smartphones have grown from scratch, and their functions have changed from single to multiple. Although the market can see the efforts of major manufacturers, it boils down to nothing more than the previous "price war" and the subsequent "stacking" wars in photography technology, screen pixels, memory, chips and design. No real breakthrough has been achieved in the industry when major manufacturers "rolled up" internal injuries.

Second, the market has new demands. In the past few years, the competition in the low-end market of domestic smart phones was the fiercest, so at that time, the market scale of "thousand yuan machine" was even larger. However, in 2021, the contribution of domestic smart phones with a revenue of more than 4,000 yuan has exceeded 50%, and it has gradually become the consensus of the global smart phone industry to make efforts in the high-end market. The folding screen mobile phone is a representative model of high-end mobile phones in terms of function and price. In this case, it is expected that the manufacturer will re-note the folding screen mobile phone.

How far is it from real popularization?

Mobile phone manufacturers have made a big bet to compete, and each even hopes that their folding screen mobile phones will become a sharp weapon for brands to seize the market, but consumers like Mingming and Xiaohui just want to use them as dispensable "tools" or fashion products. This kind of opposite direction of supply and demand has implied the difficulty of widespread popularization of folding screen mobile phones.

After all, they are also quite representative among consumers. What’s more, since the folding screen mobile phone went on the market, consumers around it have not been interrupted.

"At the beginning, the price of the folding screen mobile phone bought with an early adopter mentality was really painful for several months. After buying it, it seems that there is nothing special except’ pretending’." Xing Lei is a digital enthusiast, a fanatic who wants to get started whenever a new product goes on the market.

"If you have to say a few special places, it is that the sound of opening or closing the folding screen is very loud, and every time you fold, you are worried that the screen will break." Because Xing Lei started folding the screen phone earlier, the folding technology of the screen was really not very good at that time. However, what impressed him was the price of changing the screen. "Not long after I bought it, my mobile phone fell to the ground. It was not my mobile phone but my wallet that was broken." According to him, it took more than 3,000 yuan to change the screen, which is equivalent to the price of a mid-range mobile phone.

It is Xing Lei’s obvious feeling that there are few people around to buy and most of them are watching the excitement. "I always feel that I have paid an IQ tax."

Xiaohui’s idea is not so complicated. When she bought a folding screen mobile phone, the price has already dropped. "Seven or eight thousand yuan, the price is not as expensive as Apple’s 14. The latest model is small and cute, which is very suitable for girls." Yan value is justice and the price is acceptable, which is all her requirements for mobile phones.

Both Xing Lei and Xiaohui are essentially "not bad money" people. But for more mass consumers, their replacement cycle and acceptable price are not the case.

In the recent survey of folding screen mobile phone consumption for young people, we may be able to see some trends.

According to the survey data, among the young consumers aged 21-35, less than 5% use folding screen mobile phones, and more people are still using straight screen mobile phones; In terms of replacement cycle, 1-2 years and 2-3 years have the largest number of consumers, accounting for more than 70%, while changing mobile phones within one year accounts for less than 5%.

In terms of mobile phone prices, mid-range models are more popular, with the prices of 2001-4,000 yuan and 4,001-6,000 yuan bringing consumers the most, accounting for 28% and 26% respectively. Consumers with the price of 6,001-8,000 yuan dropped sharply, only 17%, and consumers with mobile phone prices above 10,000 yuan were less than 10%.

From the survey data, it can be clearly perceived that the price of 6001-8000 yuan for folding screen mobile phones is not high. This also means that the folding screen mobile phone wants to extract the target consumers from this group of people, and its potential consumers are bound to be less.

When asked about the price range of folding screen in consumers’ minds, 33% of consumers think it should be in the range of 4001-6000 yuan, 23% of consumers can accept the range of 6001-8000 yuan, but 26% of consumers think that the price of folding screen mobile phone can reach 2001-4000 yuan.

For the purchase intention of folding screen mobile phones, "may buy" and "resolutely not buy" are almost equally divided, accounting for 10%; Their feedback on "under what circumstances will they buy a folding screen mobile phone" can also explain the problem quite well: geek mentality and early adopters with products account for the highest proportion, exceeding 31%, and those who pull out weeds after being planted by others account for 18.5%, and those who need it for work account for 13.5%. The proportion of consumers who "buy after popularization" is 8%. It is worth noting that 16% of consumers said that "they will regret it after buying it".

Therefore, Slow Release believes that it is still too early for mobile phone manufacturers to increase their overall market share through folding screen mobile phones, when the folding screen mobile phones with high technology and price are far from being popularized. Moreover, there are still many unsolved difficulties in folding screen mobile phones, which need to be improved by manufacturers. Such as "too heavy, poor performance, expensive maintenance", "expensive, nothing special in function", and 22% of consumers think this is a "proper IQ tax, don’t pay for’ semi-finished products’"

However, they also said that if the folding screen mobile phone is stable in all aspects and the cost drops to a relatively reasonable range, it will still consider buying it.

In addition, among the purchase decision factors of folding screen mobile phones, consumers rank in the top five in terms of function/performance, price, operating system and design, and pay little attention to the brand. This also reflects from the side that the passionate consumption era of "rushing to buy the latest mobile phone" has passed, and the rational consumption era of "paying attention to function, function and price" has arrived.

Generally speaking, although from the perspective of consumers, the folding screen mobile phone is still a long way from the real popularity. However, it is worthy of recognition that the investment of domestic smartphone manufacturers in new technology has freed them from the whirlpool of "price war" and turned to the real technical level PK.

We also have reason to believe that this long-term investment will surely lead China’s manufacturing industry to a broader world.

References:

1. Zijin Finance Analysis: Will folding screen mobile phones become the mainstream of the market in 2023?

2.IT Times can’t afford to repair the folding screen mobile phone.

3. Why was Samsung, which dominated the global folding screen mobile phone market by China Electronic News, "turned over" in the China market?

4. Why hasn’t the geek network folding screen mobile phone become mainstream?

5.36 "Essence" and "Hardness" of Krypton Folding Screen