年度归档 2024年9月9日

Li Zonghan said that "Sword Rain" is amazing: Lu Zhu died of mental cleanliness


character poster

  As a work that first broke into the film industry, Li Zonghan’s role in "Lu Zhu" in "Sword Rain" was obviously a great success. Not only did he perfectly show the compassion and infatuation of the wonderful monk, but he also performed another classic love confession "Stone Bridge Chan" for female audiences. Lu Zhu’s affectionate style and sacrifice touched countless audiences, but the actor Li Zonghan made a surprising statement, saying that "Lu Zhu died of mental cleanliness."

  In "Sword Rain", Li Zonghan plays a Buddhist monk who is the best in the world in terms of martial arts. He has been practicing in Shaolin for twenty-seven years, but when he is about to be officially shaved, he has moved his mortal heart. The woman he loves is still a female devil who murders without blinking an eye. Lu Zhu entangled with "Drizzle" for nearly three months, and finally enlightened the female killer with his life. Not only did he persuade "Drizzle" to turn back, but he also let himself break the fate of evil. "I would like to be transformed into a stone bridge, exposed to five hundred years of wind, five hundred years of sun, and five hundred years of rain, only wishing you could walk across the bridge." This death vow made by Lu Zhu before his death also successfully hit the tear glands of the audience.

  When it comes to the role of Lu Zhu, Li Zonghan’s words are amazing, "Lu Zhu is a person who pursues perfection, and his death is due to his spiritual cleanliness." The little prince of the constellation defined Lu Zhu as a Virgo man when assigning constellations to the twelve characters in "Sword Rain", and Li Zonghan agreed with this. "Lu Zhu has a spiritual cleanliness, he pursues perfection, he cultivates martial arts and Buddhism to the best of nobody, and he loves in the extreme way. So when he found that he could not balance love and faith, he chose to use his death to influence others and fulfill others."

  Li Zonghan said that he was deeply attracted by the role of Lu Zhu when he got the script. "Lu Zhu is a pure and extreme man. He sees everything in the world very thoroughly, including love is also a kind of’big love ‘, and there is no selfishness. It is easy and difficult to figure out such a character, but he is not too complicated
 

Jietu debuts at the Chengdu Auto Show, with a variety of new cars on pre-sale

Vehicle Control News (Text/Daily CHEK)

The Jietu brand will launch a number of new models at the 2024 Chengdu Auto Show, and the much-anticipated Shanhai L7 will officially launch pre-sale.
The Shanhai L7 features a new closed front design, with through daytime running lights and large-size light sets, and through taillights at the rear to enhance brand recognition. The body size of the new car is 4760 (4785)/1900/1720mm, and the wheelbase is 2720 (2745) mm.
In terms of power, the Shanhai L7 is equipped with a hybrid system composed of a 1.5T four-cylinder turbocharged engine and an electric motor, with a maximum power output of 115KW and a maximum speed of 180 kilometers per hour, using Guoxuan Gaoke’s.
As a compact SUV, the Shanhai T2 electric four-wheel drive version has a modern design, with a size of 4785/2006/1875mm, a wheelbase of 2800mm, and a new four-wheel drive system. Referring to the two-wheel drive version, the power system includes a 1.5T hybrid system, a comprehensive power of 280KW, and a maximum torque of 610N · m.
Shanhai T1 is positioned as a compact SUV with a body size of 4706/1967/1845mm and a wheelbase of 2810mm. Its power system adopts Chery Kunpeng super hybrid C-DM technology, with a maximum power of 450kW and an XWD four-wheel drive system.
The Shanhai L6 is also a compact SUV with a size of 4630/1910/1684 (1690) mm and a wheelbase of 2720mm. It uses a system composed of a 1.5T four-cylinder engine and an electric motor, with a maximum speed of 180km/h.

Car control CHEK community, the first smart car public test score + playing car AI significant other car enthusiast community, focusing on smart cars, competitor benchmarking, data reporting, intelligent driving, takeover rate, dangerous takeover mileage, battery life achievement rate, parking success rate, number of times, intelligent cockpit, evaluation indicators, owner group…

Jettrip Traveller Hybrid

According to the plan, Jietu Shanhai new energy series will successively launch 8 new hybrid products including urban Yueno SUV series, hardcore off-road SUV series and pickup truck series, among which urban SUV includes: L6, L7, L9; hardcore SUV includes: T1, T2, T3. The online car market has obtained a set of real car pictures of Jietu Traveler C-DM, whose license plate hangs the "Shanhai T2" logo, or indicates that the new car will be merged into the Shanhai series.

The new car is based on the Kunlun chassis architecture and adopts a hard-edged design style. It provides a hybrid system composed of 1.5T engine + 3DHT gearbox + electric motor, with a comprehensive cruising range of over 1000km. According to the salesperson of Jietu dealer, the new car is expected to be launched in March-May, and the price range is 150,000 yuan – 170,000 yuan.

Jietu Traveler Hybrid - Renamed Shanhai T24S Store Expected to Sell 1 5 - 170,000 - Figure 1

Jietu Traveler Hybrid - Renamed Shanhai T24S Store Expected to Sell 15 - 170,000 - Figure 2

Voyager C-DM hanging Shanhai T2 logo

Jietu Traveler Hybrid - Renamed Shanhai T24S Store Expected to Sell 15 - 170,000 - Figure 3

Jietu Traveler Hybrid - Renamed Shanhai T24S Store Expected to Sell 15 - 170,000 - Figure 4

Jietu Traveler Hybrid - Renamed Shanhai T24S Store Expected to Sell 1 5 - 170,000 - Figure 1

Voyager C-DM or Shanhai T2

Jietu Traveler Hybrid - Renamed Shanhai T24S Store Expected to Sell 1 5 - 170,000 - Figure 5

Jietu Traveler Hybrid - Renamed Shanhai T24S Store Expected to Sell 15 - 170,000 - Figure 6

Jietu Traveler Hybrid - Renamed Shanhai T24S Store Expected to Sell 15 - 170,000 - Figure 7

Jietu Traveler Hybrid - Renamed Shanhai T24S Store Expected to Sell 15 - 170,000 - Figure 8

The interior is a fuel version, which is only indicated.

Jietu Traveler Hybrid - Renamed Shanhai T24S Store Expected to Sell 15 - 170,000 - Figure 9

The appearance of the new car is very similar to that of the Land Rover Defender 110. The square LED headlights are connected to the Jietu English logo, and the bumpers are equipped with trailer hooks on both sides. A luggage rack is provided above the side of the car, and a fixed pedal is provided below. The tailgate is a side-open design with an external spare tire.

The new car uses a hybrid system composed of a 1.5T engine + 3DHT gearbox + electric motor, with an engine thermal efficiency of > 44.5%, providing 1000 + long comprehensive battery life, 6.6kW hybrid external discharge, parking air conditioning, etc.

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If this year’s Cannes Film Festival is cancelled, what will happen to these films?

The 73rd Cannes Film Festival was originally scheduled to be held from May 12 to 23


1905 movie network feature "We have a tradition that Cannes is the first sign of summer."The artistic director of the Cannes International Film Festival, Fermat, recently expressed the hope that the epidemic will end as soon as possible in mid-May, and the festival will be held as scheduled from May 12 to May 23. But judging from the current situation, such an idea is too optimistic.


In addition to Cannes, several recent film festivals originally scheduled to be held in March, April and May have been postponed or cancelled,Including the French Real Film Festival, the South by Southwest Film Festival, the Tribeca Film Festival, and the Miami Film Festival.So far, the official statement of the Cannes Film Festival Organizing Committee is:The cancellation or postponement will not be announced until at least April 15, the eve of the announcement of the entry list.


Why is Cannes still "struggling"?


It was first rumored to be because of the insurance premium. If cancelled, a French insurance company could compensate 2 million euros, but the organizing committee of the Cannes Film Festival has refused. However, this year’s festival’s operating budget is 32 million euros, which is not a big deal for Cannes.The president of the festival, Pierre Lescule, also said that even if it is cancelled, it will have little impact on the financial operation of the festival itself, because the festival has certain reserves and fund support.


Cannes Artistic Director Fumau (left) and President Lescule (right)


The main reason is still to go back to the movie itself.


As one of the largest international film festivals in the world, there are not only red carpets and starlight, but also hundreds of new films from all over the world participate in competitions and screenings every year, especially for art films, where you can enjoy large-scale international exposure and discussion.


Last year, for example, Diao Yinan’s directorship and Hu Ge’s starring role were shortlisted for the main competition, and the new director’s work also received praise in the parallel section. With the help of the Cannes platform, these new Chinese-language films first earn enough popularity overseas, which is also good for the promotion of their release in China.


At the same time, thousands of films are also traded in the Cannes Film Market for international sales of copyrights and distribution every year.For example, Jia Zhangke’s works in 2015, which were shortlisted for the main competition unit in Cannes that year, cost about 40 million yuan, and the cost has been recovered through overseas copyright sales on platforms such as the Cannes market on the eve of domestic release.


2019 Cannes Film Palace


The entire Cannes Film Festival team is still working on contingency measures, such as limiting the number of spectators in cinemas and other venues. But the French government has announced a law-wide ban on gatherings of more than 100 people.According to statistics, the Cannes Film Festival attracted about 60,000 participants every day last year. If the ban continues until May, how can the festival scale down the event to meet the standards? Then how many people are willing to take the risk to participate in the event?


If cancellations are confirmed, a number of international studios and agencies have also agreed to jointly create an online marketplace in early May, including promoting new films to buyers, showing flowers or samples, etc. However, such remedial measures will still affect market transactions.


The Cannes International Film Festival has been cancelled three times since its first edition in 1946.It was suspended in 1948 and 1950 due to financial difficulties, and in 1968 due to the impact of the "May storm", when Truffaut, Godard and other French New Wave directors jointly blocked the screening of the film, and the festival was forced to suspend.


Directors such as Truffaut and Godard block Cannes film screening


Half a century later, the number of new films produced has increased sharply year by year. If it is cancelled this year, it will be difficult for many films originally scheduled to appear in Cannes to compete with other new films and squeeze into subsequent film festivals, such as the Venice and Toronto film festivals. If it is postponed, it will be difficult for Cannes to find a suitable time to resume.


So the question of what to do now is to point the debut stage to Cannes or other major films at festivals that have been postponed or cancelled.


Chinese Discourse


First of all, from the perspective of Chinese films, there are three major directors’ new works poised for release:Xu Anhua’s, Tian Zhuangzhuang’s and Zhang Yimou’s.


Adapted from a classic novel by Zhang Ailing and starring Ma Sichun and Peng Yuyan, "First Incense" has attracted much attention in the industry. The film was completed in mainland scenes at the end of July last year, and its first stills were also exposed at the Berlin Film Festival at the beginning of the year.


Xu Anhua’s work has never been shortlisted for the Cannes Film Festival, but judging from her past experience in other film festivals,"First Incense" is more likely to go to the Venice Film Festival.


"The First Incense" Peng Yuyan stills


Tian Zhuangzhuang’s "Birdsong" was completed in January this year. This is his new work after a decade of absence from directing. In addition, the film is adapted from Acheng’s novel "King of Trees", and the other two "Three Kings" novels have been adapted into movies, so the outside world has high expectations for this film.


Last year, Tian Zhuangzhuang brought his old 1988 film to the Cannes Classic Restoration Unit, and Fu Mao personally presided over the pre-screening activities. According to this friendship,If the quality of "Birdsong" is reliable, the Cannes Film Festival will not be cancelled, and it is very likely to be selected for a certain section.


Director Tian Zhuangzhuang


"Solid as a Rock" has been submitted for review after the National Day last year, but there has been no release news."Solid as a Rock" is Zhang Yimou’s first attempt to shoot a police and bandit action movie. According to the director himself, the film’s screen is very unique and has the cold style of a modern city.


The last time Zhang Yimou went to Cannes was in 2014 with his participation in the screening. "Solid as a Rock" has been in the confidential stage, and it is still unknown whether it has been delivered to the film festival. His next new work was still filmed in the Northeast Snow Township at the end of December last year, and there is no news on whether it was stopped by the epidemic.


Mai Junlong directs the works that are currently the most highly anticipated in the industry and are headed for Cannes or other international film festivals.The starring lineup is super luxurious, and it gathers powerful actors such as Takeshi Kancheng, Liang Jiahui, Liu Qingyun, Koo Tianle, and Gao Yuanyuan. It was cut at the end of July last year, and it is said that the amount of post productin is very large.


Director Zhang Ming was shortlisted for the 2018 Cannes Film Festival Director’s Fortnight, his new love suspense film"Hot Soup."Then it appeared in the trading market of the Berlin Film Festival at the beginning of the year, and it should continue to move towards other international film festivals.


Mei Feng won the best screenplay in the main competition at Cannes, directing a new work"Love Song 1980"Starring Li Xian and Chunxia, some samples were completed last year, with a strong literary temperament and the opportunity to participate in Cannes. And the new director works starring Wan Qian and Huang Jue"Rabbit Violence"It is also expected by the industry. Will it be the next "Spring River Plumbing" to go international?


Sino-Japanese co-filming and also want to find its audience through Cannes or other international film festivals."Yanagawa" was completed at the end of January this year, starring Ni Ni, Zhang Luyi, Xin Baiqing, Ikimatsu Zhuangliang, Nakano Yoshiko, etc. Director Zhang Lu is a regular at major film festivals.


"Yanagawa" stills


The film "Nara Again" about an old Chinese woman looking for a Japanese orphan and adopted daughter is produced by two directors, Jia Zhangke and Kawase Naomi. As old friends of Cannes "direct", it is not unreasonable for them to support the new director Peng Fei to enter Cannes.


In addition to these new Chinese films, Wong Kar-wai’s classic this year coincides with the 20th anniversary of its release. The film had its world premiere in the main competition section of the 2000 Cannes Film Festival, and Tony Leung also won the Best Actor Award.


Cannes officials previously announced that the 4K restored version of "In the Mood for Love" will be unveiled in the classic restoration unit, and Wong Kar-wai will also attend the screening.If the Cannes Film Festival is cancelled, the 4K restoration of "In the Mood for Love" will have to find the next premiere platform.


Overseas


For overseas films, several blockbuster new titles from Asia, Europe, and the United States have long been locked into the main competition at Cannes.


Wes Anderson’s is similar to last year’s, but the stars will be brighter,With Bill Murray, Tilda Swinton, Francis McDormand, Leia Seydoux, Sweet Tea, Saoirse Ronan and dozens of other internationally renowned actors co-starring, no film could be more suitable for the opening of the Cannes Film Festival.


"Mission to France" stills


French director Leo Carrax’s previous film was recently selected as one of the 10 best films of the 2010s by the Cinema Handbook.His new film, Annette, is a musical and his first English film.Starring Adam Driver and Marion Cotillard, it is arguably the most watched film of the year and the top choice at Cannes.


Adam Driver in the post-production studio of Annette


Thai director Apichatpong won the Palme d’Or a decade ago, and this year is the latest collaboration with Tilda Swinton"Memory."The film is currently in its later stages, and Jia Zhangke’s film company has also participated in the production of this film.


Tilda Swinton


In addition, the Palme d’Or director Nanni Moletti’s "Three Floors" and Lauren Guntai’s "Arthur Rambo" were also selected for the main competition.


Cannes "familiar faces" Naomi Kawase’s "Dawn is Coming", Dumont’s "It’s Half Clear This Morning", Ojung’s "85 Midsummer", Sophia Coppola’s "On the Rocks" and Paul Van Hoeven’s "Our Lady" are also pointing at Cannes.


Leia Saidu in "It’s Half Clear This Morning."


If the Cannes Film Festival is cancelled, what other new films will we miss?


I only hope that the epidemic can pass as soon as possible, as Fu Mao wished: "This year’s Cannes Film Festival will be the first international event to celebrate life, praise life, and regenerate."I also hope that all future film festivals can be held smoothly and continue to showcase more outstanding films to us.


From the national male god to the disappearance, why did Peng Yuyan suddenly stop being popular?

Some time ago, Taiwanese netizens came across Peng Yuyan walking his dog at the Tianmu House in Taipei.

He was wearing a black cap, a black T-shirt and slacks.

It looks very low-key, without a bit of celebrity style, and you can’t recognize it if you don’t look carefully.

The name "Peng Yuyan" has not been mentioned for a long time.

It seems that since a few years ago, he has suddenly disappeared and rarely appeared on the screen.

In recent years, he has not produced any new works, and he has hardly been seen on major red carpets or events.

That lazy and casual look is like retiring early.

You know, the former Peng Yuyan was a popular "national male god".

And now that he is only 41 years old, he has disappeared, and there is almost no such person.

So, from the national male god to his disappearance, why did Peng Yuyan suddenly stop being popular?

Reason 1: Offend Li Bingbing

There have been rumors in the circle that Peng Yuyan was banned because he offended Li Bingbing.

Regarding the "grudge" between the two, it has to start with an event in 2018.

In 2018, the stars gathered on Weibo night, including Li Bingbing and Peng Yuyan.

At that time, Peng Yuyan was a popular student in Taiwan, but he was still a long way from the first line.

And Li Bingbing is the "first sister", which is highly praised by capital, and the resources have always been very good, and she is a good front line.

When attending an event, arranging seats and seating according to the coffee spot is a well-known "unwritten rule" in the circle.

The higher the popularity, the stronger the capital behind it, and the higher the position.

The larger the coffee position, the higher the status, and the closer it is to the C position.

On Weibo night, Li Bingbing’s original position was arranged in the first row.

Peng Yuyan’s seat was in the second row.

As a result, Li Bingbing’s position was changed to the second row, while Peng Yuyan sat in the first row.

After being replaced by the nameplate to seize the seat, Li Bingbing was so angry that she did not take a seat and kept standing backstage.

Even when Li Bingbing was on stage to receive the award, she was also brought up from the backstage.

Although there was a smile on his face after winning the award, he could still detect the displeasure of being robbed of the seat.

As the "seat grab" fermented, many people complained about Peng Yuyan.

In particular, Li Bingbing’s fans feel that their idol has been wronged.

Li Bingbing’s support will be even more insinuating, directly dissing Peng Yuyan with words.

As public opinion intensified, Peng Yuyan’s studio issued a statement:

On the day of the event, the artists attended the event with the crew. They were unaware that the seats at the event site were temporarily adjusted and cooperated with the arrangement to be seated. After learning about the incident, the artists themselves and the team immediately apologized to the seniors and the team who designed it, and thanked the seniors for their generosity and the team’s trust and understanding.

Although Peng Yuyan’s studio issued an apology and threw the pot to the event organizers.

In addition, he also paid attention to Li Bingbing, wanting to gain understanding and peace of mind.

However, Li Bingbing’s fans did not buy it. They were full of anger and opened the crazy mode as always.

However, Li Bingbing was more magnanimous, not only returning to Peng Yuyan, but also not mentioning the matter again.

Since the parties didn’t say anything, the fans on both sides naturally stopped a lot.

When he thought things would come to an end, Peng Yuyan took a downhill path, and his resources were not as good as before.

Later, he was at the edge of the entertainment industry, and suddenly the "light circle" was no longer popular.

For a moment, all kinds of guesses arose.

The most common theory is that Li Bingbing forgave Peng Yuyan on the surface, but she was still very angry inside.

Therefore, as the first sister, she relied on her extensive network and used the power of capital to ban him.

Could it be that Peng Yuyan’s "disappearance" was really just because he offended Li Bingbing?

In fact, this is not the case. In addition to this reason, there are multiple factors.

Reason 2: The acting is not good, but there are a lot of scandals

Sometimes, in the face of absolute strength, capital will also consider making concessions for you.

If Peng Yuyan’s acting skills were outstanding and his strength was strong, he would not be abandoned by capital so quickly.

Obviously, his acting skills have always been controversial, and no excellent acting skills or works can win over audiences.

Even if the acting is not good, there are still a lot of scandals.

His private life is much more exciting than his work, attracting a lot of attention by hype.

Peng Yuyan said that he doesn’t like to hype his relationship, but he is also obsessed with peach scandals.

There were previous revelations that Peng Yuyan had talked to Cai YL, which was also confirmed by Peng Yuyan’s agent.

The two met in 2006 and fell in love quickly, secretly dating for three years due to various considerations.

During their relationship, the two were constantly blocked by the company, and with Peng Yuyan’s scandal, the two finally broke up.

It is said that when Peng Yuyan and Cai YL were in love, he carried Miss Cai and oxygen beauty Lin Jiaan to the dark.

Some media have photographed Lin Jiaan staying at Peng Yuyan’s house for two hours, and some have revealed that the two are dating.

Although many "cohabitation photos" were taken, the two held the attitude of "beating to death and not admitting it".

Peng Yuyan also had an affair with Big S, and the two became attached to "The Voice Practice of Love".

Before the filming was over, the scandal between the two was flying all over the sky.

They not only flirted on set, but also were very ambiguous when attending events.

However, later, the two sides agreed that they were oolong and did not call.

In 2011, Peng Yuyan and Shu Qi went to a nightclub together late at night to be happy to be photographed, which led to a love affair.

The two met because of filming the MV, and Peng Yuyan would send birthday wishes to Shu Qi on time every year on Shu Qi’s birthday.

Peng Yuyan has shown his liking for Shu Qi in front of the media many times, and also called Shu Qi his own Muse.

Taiwan media once broke the news that the two had a relationship, but Peng Yuyan was not famous at that time, so it did not attract much attention.

In 2013, Peng Yuyan and Bai Baihe collaborated on "Break Up Contract", and the two were accused of falling in love due to the play.

Later, when Bai Baihe and her husband divorced, the scandal between Peng Yuyan and Bai Baihe was also noisy.

Peng Yuyan can be said to be filming a play for a gossip girlfriend.

In 2014, Peng Yuyan and Guo Caijie were rumored to have an affair for filming "Love Close at Hand".

In addition, Peng Yuyan has also been rumored to have affairs with actresses such as Zhang Junqian and Xu Qing.

Peng Yuyan and Zhang Junyu filmed "I am in Kenting, the weather is fine" together, and cooperated with Xu Qing on "Evil does not suppress good".

I don’t know if it’s to deliberately create scandals for publicity and hype, or if actors are too easy to "fall in love with the play".

Anyway, Peng Yuyan’s reliance on a basket of "love" has attracted a lot of attention.

Due to the rich personal relationships, some people ridiculed Peng Yuyan for "more gossip girlfriends than works".

Reason 3: Most works are flexing their muscles and cannot afford the box office

No doubt, some aspects of Peng Yuyan are just passable.

For example, his acting skills need to be improved, and his personal relationships are too confusing.

But his figure is really amazing.

Jiang Wen once said that Peng Yuyan is not an ordinary person, and his self-discipline is very strong.

A body like his is more beautiful than an ancient Greek sculpture, why don’t I take a picture?

In other words, Jiang Wen approached Peng Yuyan to film, not for his acting skills, but for his figure.

As a result, there is Peng Yuyan’s "wonderful performance" in "Evil Does Not Suppress Upright".

In fact, Peng Yuyan didn’t show off his figure at the beginning of filming.

The first time he was noticed was because he starred in the role of Tang Yu Xiaobao in "The Legend of Immortals and Swords".

The fairy sword made Hu Ge and Liu Yifei popular, and Peng Yuyan, as a supporting actor, also began to emerge.

In the following years, he starred in a number of film and television works, but they were all tepid.

It was not until around 2010 that Peng Yuyan became inexplicably popular because he liked to take fitness photos.

In the past, when he was studying, Peng Yuyan was a little fat man.

Because he was too fat, he was often laughed at by his classmates. He felt inferior and didn’t dare to talk to the girl he liked.

So later, he made up his mind to lose weight and entered the entertainment industry by chance.

After learning the story behind Peng Yuyan’s fitness, many people praised him.

Praise him for his self-discipline and admire his ability to develop from a fat man to a muscular man.

In 2011, Peng Yuyan received an invitation from the crew of "Roll! Ashin".

In the film, Peng Yuyan began to show off his figure, but he didn’t expect a good response.

After that, Peng Yuyan took the tough guy route and walked farther and farther on the road of showing off his figure.

In films such as "Operation Mekong", "Guild War", and "Evil Does Not Suppress Upright", his strong body can be seen.

With his unique appearance, Peng Yuyan won a group of fans and the title of "National Male God".

Unfortunately, things must be reversed, and showing too much can also cause visual fatigue.

Without excellent acting support, relying solely on one’s body to attract attention will not last long.

Peng Yuyan is very hard-working and inspirational.

But his acting has been stagnant, without much progress.

Peng Yuyan has never denied the shortcoming of "acting":

"I didn’t get the hang of acting, it’s always been like this. When I get a feeling, I don’t know how to act. I feel this way every time. Can I act? I don’t understand this at all."

After eating the bonus of the figure, the capital found that Peng Yuyan could not afford the box office at all.

In recent years, the films starring Peng Yuyan have not been as good at the box office every year.

Either the rating is low, the box office is low, or the street is double.

In 2017, "The Legend of Wukong" 698 million at the box office, with a rating of only 5.1.

2020’s Emergency Rescue 485 million at the box office with a 5.9 rating.

The 2021 "First Incense" box office 64.21 million, with a rating of 5.0.

The rating failed again, and word-of-mouth box office double hit the street.

Also in 2021, "Tropical Past" 64.09 million at the box office, with a rating of 6.2.

This is Peng Yuyan’s highest-rated film in the past six years, and he has finally entered the passing line.

However, the box office was unsatisfactory and suffered a terrible loss.

Unable to afford the box office, and without the support of excellent works and acting skills, there are more and more bad films.

What’s more, Peng Yuyan is already over 40 years old and no longer young.

There was nothing in his body worth the capital investment.

It is inevitable to lose value and be abandoned by the times and capital.

And it turns out that when times and capital abandon you, they won’t say hello.Peng Yuyan is the best example.

Reason 4: Issues of nationality and position

If only the above three reasons are not enough to make Peng Yuyan "disappear".

After all, many actors in the circle also have bad word-of-mouth, bad box office, and chaotic lives.

People still eat leftovers in the circle, as long as they are thick-skinned enough.

The last "straw" that crushed Peng Yuyan was his "position".

With the rapid rise of the mainland economy, the scale of the entertainment market is also expanding year by year.

The prosperity of the mainland market and unlimited business opportunities have attracted a large number of Hong Kong and Taiwan artists to flock to the mainland for development.

In order to better extract gold in the inland, many artists have taken a stand and forwarded that there is only "one China".

However, Peng Yuyan was caught, and he not only did not forward it.

And he also made some remarks on overseas platforms that were not conducive to unity.

Back then, Peng Yuyan was promoting his movie "Guild Wars".

Two posts were posted on foreign social media platforms in Chinese and English.

He first sent a Chinese message saying that Guild Wars will be released in Hong Kong today, China tomorrow, and Taiwan in September.

Then I sent it again in English.

Referring to the mainland as China, Hong Kong and Taiwan alone said that this move caused netizens to explode, and netizens commented:

"It should be said that Hong Kong, Taiwan and the Chinese mainland should not be juxtaposed with China."

"In fact, many Taiwanese artists pretend to be very patriotic to make money."

"No matter how good the actors are, on the one hand, insisting on one China is the bottom line."

Perhaps seeing the skepticism and public outrage, Peng Yuyan’s team immediately offered an explanation and public relations.

However, netizens did not buy it, thinking that he was "pretending to be wrong" for the money.

If you want to make money in the mainland and don’t support one China, it will only be ambiguous. Isn’t this right and right?

After this incident, everyone’s affection for Peng Yuyan fell to the bottom.

Some people even expressed their refusal to watch his movies, wondering if Peng Yuyan’s later box office was dismal due to this factor.

Today, Peng Yuyan is already 41 years old. Abandoned by capital and spurned by everyone, it is difficult for him to have another chance to become popular.

From the national male god to the disappearance, everything is traceable.

Responsible editor:

Famous film and television actor Fan Bingbing spread the news!

Fan Bingbing herself and her team have yet to respond positively to the incident. But in any case, this incident has dealt a big blow to her image and career.

As a public figure, Fan Bingbing’s every move has attracted much attention. Her words, deeds, moral character and other aspects have been strictly scrutinized and evaluated. And this suspected tax incident has undoubtedly brought serious negative impact on her image and reputation.

In the entertainment industry, the tax issue of celebrities has always been a sensitive and important topic. As public figures, celebrities should abide by laws and regulations and perform their tax obligations honestly and faithfully.

However, in recent years, many celebrities have been exposed due to tax issues, which has aroused widespread social attention and discussion. These incidents have not only damaged the image and reputation of celebrities, but also aroused people’s attention and thinking about the tax supervision of the entertainment industry.

We should maintain an objective and rational attitude towards Fan Bingbing’s alleged tax issue. First of all, we should believe in the fairness and fairness of the law and that the relevant departments will handle the matter in accordance with the law.

Secondly, we should pay attention to the problems reflected behind this incident and think about how to strengthen the tax supervision of the entertainment industry and regulate the tax payment behavior of celebrities. Finally, we should also give Fan Bingbing a fair evaluation and trial, and not overguess and hype this matter.

Fan Bingbing, as an excellent actor and philanthropist, has brought many excellent works and touching stories to the audience.

Her talent and efforts deserve our recognition and respect. However, as a public figure, she should also be responsible for her words, deeds and actions, and abide by laws and regulations and social ethics.

I hope Fan Bingbing can take this incident seriously, actively cooperate with the relevant departments to investigate and deal with it, come out of the shadows as soon as possible, and continue to bring excellent works and positive energy to the audience.

In short, the news of Fan Bingbing’s suspected tax issue has aroused widespread concern and heated discussion. We should maintain an objective and rational attitude, believe in the fairness and fairness of the law, pay attention to the problems reflected behind the incident, and give Fan Bingbing a fair evaluation and trial. I hope this incident can attract more attention and thinking, and contribute to the healthy development of the entertainment industry and the progress of social morality.

As a high-profile public figure, Fan Bingbing’s every appearance and news has touched the hearts of countless people. However, as a public figure, she must also face more attention and scrutiny.

We hope that Fan Bingbing can learn from this and handle her affairs more cautiously, so as to be consistent with her words and deeds and abide by laws and regulations. At the same time, we also look forward to her continued use of her talents and influence to bring more excellent works and touching stories to the audience.

In the days to come, we believe that Fan Bingbing will go through a period of adjustment and reflection. But in any case, we hope that she can hold firm faith, move forward bravely, and continue to work hard for her dream and career.

After all, on the road of life, everyone will encounter setbacks and difficulties, and the key lies in how to face and overcome them. Let us look forward to Fan Bingbing’s performance and development in the future, cheer her on, and wish her to get out of the predicament as soon as possible and regain a more dazzling light.

Deng Chao, it’s really hard to be a director!

Original, Ren Shangkun, business personality

Author: Ren Shangkun

Source: Business figures (ID: biz-leaders)

On Jan. 23, the second day of the new year, Deng Chao had a dream. He dreamed of Xin Xiaofeng. It was his character in the suspense film "Burning Sun," a character who was extremely restrained because he was on the run for a homicide. That year, Deng Chao, Duan Yihong and Guo Tao won the China Golden Rooster Award for Best Actor. Until now, his performance in that film is still regarded by outside audiences as the peak of his acting skills.

When Deng Chao dreamed, he felt like he was in the movie again. He said he "couldn’t breathe." He remembered going to the sea to complete a shot. He felt uneasy and confused.

"Adventure"

On the third day of the new year, "Chinese Ping Pong: The Jedi Strike Back" directed by Deng Chao and Yu Baimei was released. But soon, less than two days after meeting the audience, the film was announced to be withdrawn, adjusted to a small-scale screening from the fifth day of the new year, and postponed to the official release on February 17.

Regarding the reason for the withdrawal, the producer said that due to the major mistakes and serious deficiencies in the decision-making, preparation and promotion of the publicity and distribution team, the film fell into a particularly passive situation during the Spring Festival.

Less than two days after its release, "Chinese Ping Pong" announced its withdrawal. Source: Visual China

As a newcomer to the transformation of a well-known actor and director, he and his partner Yu Baimei once caused "group ridicule" and became the representative of bad movies. Deng Chao understands the voices of the outside world. In recent exchanges with the media about "China Ping Pong: The Jedi Strikes Back", one of his recurring phrases was, "Is there an elephant in the room to pretend not to see?" In Deng Chao’s words, the theme of the film is not success, but "failure", which is for those who are not optimistic.

After missing the Spring Festival, a family-friendly stew, people’s nerves were slightly loosened, and they wound up again to welcome the reality of the new year. Deng Chao told the story of national table tennis falling into the Jedi, and he had to face the situation of the current atmosphere retreating.

In the film and television industry, there are not a few people who act well and guide well. From the current public information, there is still a very definite answer as to why Deng Chao became a director and why he chose such a recognized and unconventional theme as competitive sports.

He said he was an adventurous person.

The Chinese women’s volleyball team, formerly directed by Chen Kexin, was changed to "Winning the Championship". According to Chen’s self-report, the filming of the women’s volleyball team was the most difficult film he had ever made. Deng Chao focused on the national ping, and in addition to the conceivable value narrative, the official statement also implied the personal experience of the main creator. Yu Baimei said, "When the national players played the game, they completed it under what difficult circumstances. Let’s see how they went on. If they can go on, we must also persevere." From the father-son "Galaxy Tutoring School" to today’s Chinese ping pong, Deng Chao’s story transmission method has not changed much, as Yu Baimei said above.

Deng Chao’s dream of directing still has a long way to go.

This time, "Chinese Table Tennis Jedi Counterattack" is aimed at the 1995 Tianjin World Table Tennis Championships. Dai Minjia, who was modeled after Cai Zhenhua, the national table tennis leader at that time, led the decision to return from abroad, linking up coaches, players and the process of social evolution.

It was indeed a pivotal battle in the history of national table tennis. Before that, the men’s team of the national team had suffered consecutive losses at the World Table Tennis Championships held every two years from 1989 to 1993. At the 1991 World Championships in Chiba, Japan, the men’s team ranked seventh, the worst season in history. The men’s team championship medal won by the national table tennis 18 years ago was a turning point for the national table tennis team and marked the arrival of a new era.

The question is how to present it?

For such a film that audiences can roughly think of the story and ending direction when they hear the title, the director Deng Chao puts it more from the perspective of the head coach. The description used in the film for the personnel dilemma facing the national ping as a whole at that time is: "Injured, blind, small, old". As for the individual "arc light", including the prototype Liu Guoliang, Kong Linghui and other national ping five tigers, and even Deng Chao’s coach Dai Minjia’s prototype Cai Zhenhua, it is still a rare item.

Bite the score

Under the narrative of the country and the grand goal of winning gold, the film gradually moved towards the road of "blood counterattack". Behind the victory, the film gave a high-flying summary answer at the end: "The Chinese are the most diligent people in the world".

During the intense promotion period, Deng Chao emphasized the training process of himself and other actors. To restore his technique, he practiced playing with his left hand. From the accounts of him and Yu Baimei, "burning", "winning" and "competition" are high-frequency words.

In addition to people, Deng Chao’s focus is still on "technology".

To this end, the main creative team spent a lot of effort. This is slightly different from the director Chen Kexin. Chen Kexin has selected a lot of real people who have no acting experience to appear on the scene, including Lang Ping’s daughter playing the young Lang Ping when he was an athlete, and active athletes Zhu Ting and Hui Ruoqi playing themselves. The middle-aged coach Lang Ping is played by Gong Li.

Chen Kexin said that after a period of time, he found that "it is easier to train players to act than to train actors to play." That is muscle memory and the daily life of players. In the film, Lang Ping has a line that it is not important to win, but to bite the score.

Competitive sports is a subject rarely covered in domestic movies. It has natural obstacles, including the resulting market difficulties.

No matter Chen Kexin or Deng Chao, it is predictable that it is difficult to penetrate into the more specific and complex environment behind the athletes and coaches. This is probably one of the reasons why Chen Kexin focuses on the iron hammer with great personality and the cultural drama behind the event.

As for the industry situation, Cao Baoping, the director of "Burning Sun", made a metaphor: "If you give them another 50 years of Chinese football, it can’t be good. It can’t be good because you don’t have it. Your whole mechanism and system don’t say that it starts with children, and then cultivates every seedling, and then let him know what the technology of football and the magic of football are."

"A movie doesn’t have to be a parody show. No matter how much you learn from a person, if you don’t have that aura, you will always be a parody show." Chen Kexin also failed to escape the value narrative, and the emotional drama is too divided into similar films. However, when it comes to presenting domestic competitive sports itself and its problems, Chen Kexin has gone a step further, or for some conceivable reasons, it has appeared a little more.

short board

In a recent interview with The Beijing News, Deng Chao admitted to his lack of ability as a director. He said that he and Yu Baimei once made a very failed movie, and they couldn’t sleep for many days, often with a face that was as gray as death.

But he also says he needs to face up to his shortcomings. "If you don’t play well, practice your playing style; if the racket glue doesn’t work, do the glue; if the tactics are not good, practice the tactics." He just doesn’t know if he knows where the shortcomings are.

In 2013, after the contract between Deng Chao and Huayi expired, he partnered with Enlight Media to establish "Orange Image", served as the chairman of the board, and began investing in movies. His first film was "The Breakup Master," released in 2014, starring Deng Chao and starring Yang Mi, who was popular at the time. The list of supporting actors is also extensive, including Liu Yan, Gulinazar, Wu Jing, Xie Nan, Jinxing and Han Han. In 2015, another masterpiece, "Villain Angel," by him and Yu Baimei, was launched.

During that time, Deng Chao once felt that he had glimpsed the code of comedy. "Breakup Master" grossed 660 million yuan at the box office, and "Villain Angel" was nearly 500 million. Feng Xiaogang’s "Old Cannon" starring in the same period was less than half that. "Breakup Master" and "Villain Angel" scored 5.1 and 4.4 on Douban, respectively.

In 2016, Stephen Chow’s "Mermaid" went live, and Deng Chao was the male lead. The film broke the box office 1 billion in four days, with a total box office of about 3.40 billion yuan. According to Deng later, Chow said he would be "the king of comedy in the future." Since then, Deng Chao began to reflect on his understanding of comedy. He decided to change direction.

Image source: The official Weibo of the movie "Mermaid"

"Galaxy Tutoring School," which deals with Chinese education, was released in 2019, and the box office is still good, surpassing 800 million in a week. On Douban, the film has a rating of 6.2.

The box office was high, and the reputation slipped. Accompanied by this, Deng Chao became a variety bar in the "Running Man" program for several years.

In terms of popularity alone, Deng Chao is not inferior to other actors. He also has no shortage of industry resources. Deng Chao has a share of "China Partner" directed by Chen Kexin and "Shadow" directed by Zhang Yimou. The screenwriter Liu Heng recommended Deng Chao as the second male in the first film "Assembly Number", which Feng Xiaogang’s transformation breakthrough. Deng Chao and Liu Heng are old acquaintances. The "Young Son of Heaven" written by Liu Heng was released in 2003. Deng Chao starred in Shunzhi, and he also rose to fame and became an "emperor professional". Deng Chao was 23 when he made that film. After that, Deng Chao starred in a series of TV series and met Sun Li in "Happiness is Like a Flower". Both the director and the screenwriter praised Deng Chao’s talent. He later turned into a director and was blocked, and once again proved his acting skills with "Burning Heart in the Sun".

What is the difference between the early actor Deng Chao and the director Deng Chao?

Coach and director

In the national table tennis film directed this time, he starred as a coach.

In "Winning the Championship", Chen Kexin gave Lang Ping, played by Gong Li, many close-ups, such as eyes and glasses, a rotating pen in his hand, and a notebook sitting in the stands to draw battle charts. Calm, but powerful. No roars.

So far, more than a decade later, Deng Chao’s past roles still show a stable consistency. In addition to the funny comedy he longs for, every time he combs his back, it feels like he has returned to the "Chinese Partner" of the past.

As a high-profile actor, Deng Chao has been seeking breakthroughs in recent years, switching between different tracks. From "Young Son of Heaven" to "Burning Heart of the Sun" and later "Shadow", which has a depressing atmosphere like black and white ink splashing, Deng Chao plays an inwardly anxious, confused and hesitant character. His feelings, understanding and emotional communication are the best among actors.

Cao Baoping, a representative of the sixth generation of domestic directors, met Deng Chao as early as when he was filming "Li Mi’s Conjecture." He once told Deng Chao, "Chao, 95% of you are very good, but only 5% still has a red carpet smell." Deng Chao interpreted this sentence as, "He doesn’t want you to have your own thing in the play, to become the character itself." Cao Baoping shared his views on directors with the media, saying that the director’s foundation is thinking about life, more analysis, and then requirements and judgments, and then narrative.

In recent years, Deng Chao has been a frustrated director. His wife, Sun Li, recently interviewed the media, saying that Deng Chao looks carefree, but he actually has a lot of scruples and cares about the emotions and opinions around him. But she feels that he is also changing.

This time, the star Deng Chao, who has always been at the forefront of the topic trend, will become a good director in the audience’s mouth?

The audience had expectations, and so did Deng Chao.

* Headshot purchased from Visual China

Original title: "Deng Chao, it’s so hard to be a director!"

Read the original text

CCTV Spring Festival Gala bed-the-scene many: Zhang Ruoyun hand torn roast chicken, Deng Chao "move like a rabbit"

??   Tonight (January 21), the 2023 CCTV Spring Festival Gala for the Year of the Rabbit arrived as scheduled. The program on the stage was wonderful, and the talented netizens also discovered many interesting highlights and warm and touching moments during the Spring Festival Gala. Here are eight highlights to share with you.

"The Flower Planter"

"The Flower Planter"

"The Future is Coming"

"The Future is Coming"

??Behind-the-scene 1: Yang Zi and Wu Lei are wearing "wrong" clothes? netizens teased: Why didn’t the notification be in place!

??The 2023 CCTV Year of the Rabbit Spring Festival Gala opened with Yang Zi, Zhao Liying, Song Zuer, Wan Qian, Bai Yu and other artists singing "Flowers Bloom and Planter".

??Some netizens noticed that during the opening performance, most of the artists on stage wore red clothes, and Yang Zi’s blue dress looked very "abrupt". Coincidentally, when Wu Lei performed the show later, netizens also found that the other three artists in the same group as him were wearing leather tops, only Wu Lei was different from everyone else.

??In this regard, netizens teased: "What? Why didn’t you inform Yang Zi and Wu Lei to wear the same clothes? Are these two classmates disconnected from the Internet?"

Yue Yunpeng blogs

Yue Yunpeng blogs

??Behind-the-scene 2: Spring Festival Gala clothing has attracted heated discussions, Yue Yunpeng Weibo responded: It doesn’t matter if we complain

??In the 2023 CCTV Year of the Rabbit Spring Festival Gala, the Spring Festival Gala regulars Yue Yunpeng and Sun Yue brought the crosstalk performance "My Change, Change, Change". Unexpectedly, their costumes first caused a wave of heated discussions and were ridiculed like a double-door refrigerator.

??After the performance, Yue Yunpeng, who got his mobile phone, also noticed the discussion among the netizens, and personally sent a Weibo response to the ridicule: "It’s Chinese New Year, everyone is happy, it’s okay to complain to us, it’s okay to say that our clothes are double-door refrigerators, it’s a bit hahahahahaha!" It seems that the imagination of the netizens has also successfully amused Xiao Yue Yue!

Zhang Ruoyun

Zhang Ruoyun

??Behind- the-scene 3: Did you come for dinner? Netizen ridicule: Zhang Ruoyun can eat too much, right?

??It was also during the interactive session of "My Change, Change, Change" that Zhang Ruoyun and others shared the roast chicken that Yue Yunpeng "changed" to eat. The other artists ate very "reserved", and when the camera turned to Zhang Ruoyun, he could not smile when he got the chicken, and then he took a large piece of chicken and ate it very fragrant.

??No wonder some netizens ridiculed Zhang Ruoyun for contributing the first joke of this year’s Spring Festival Gala: "Others are here to participate in the show, but Zhang Ruoyun is really here to eat!"

Sun Li Fabo

Sun Li Fabo

??Behind- the-scene 4: Deng Chao cuts wide angles as soon as he runs? Sun Li smiled and said: The director of the Spring Festival Gala has experience

??The first Weibo "detonation" hot search for the Spring Festival Gala of the Year of the Rabbit was brought by the artist Deng Chao. The reason turned out to be that netizens thought he was simply too funny!

??Last year, Deng Chao appeared on the stage of CCTV Spring Festival Gala for the first time. During the chorus program, he was too excited and acted too lively, which caused a heated discussion among netizens. Even his wife Sun Li posted a Weibo joke after watching the program: "It’s almost out of the camera"!

??When the audience learned that there was still Deng Chao in this year’s Spring Festival Gala, they once teased, wondering if Brother Chao would still be excited this year? And it turned out that our Brother Chao did not forget his original intention as always, and his excitement was still the happiest person in the Spring Festival Gala!

??His wife, Sun Li, also stayed in front of the TV early to pay attention to Deng Chao’s performance. After watching her husband’s performance, Sun Li also specially sent a Weibo laugh: "This year, the director has experience. As soon as Brother Chao runs, hurry up and cut the wide angle!"

Sabeen

Sabeen

??Behind-the-scene 5: The Spring Festival Gala reappears God is misplaced! Sabine changes to "Nina Belle" in seconds

??After becoming "Mickey Mouse" on the stage of the gala a few years ago due to stage dislocation, this year’s CCTV Spring Festival Gala host Sabine performed a god dislocation with a group of cute "little rabbits". From the opening host’s camera, Sabine seemed to have grown two rabbit ears. It is not only like wearing plush jewelry to "act cute", but also bumped into the shape of Lingna Belle, who has been on fire in recent years. No wonder netizens shouted: "Ning Na Belle is here!"

Sabine self-" anti-black "

Sabine self-" anti-black "

??Behind-the-scene 6: The witty response is praised, and Sabine is the first person to self-" anti-black "

??In addition, the highlights were still brought by Sabine. In the middle of the Spring Festival Gala, during a series of interactions, Sabine immediately responded to the hot discussion about himself "wearing high heels" and "wearing rabbit ears to act cute".

??In tonight’s Spring Festival Gala host, Sabine was first mistaken by netizens for "acting cute" wearing rabbit ears because of the wrong angle with the "little rabbit" behind him. Later, netizens found that his height was not dominant. He was wearing a pair of leather shoes with a high heel to host the program, and the topic of "how high is Sabine’s heel" was ridiculed and discussed by netizens.

??In the live broadcast session that followed, Sabine responded tactfully and interacted with the rabbit mascot funnily: "The netizens all said that I wear high heels, but you still think I’m short?" Then, he took the initiative to put on a real rabbit ear hood and responded to the hot search "God Dislocation".

Zhou Shen

Zhou Shen

??Behind-the-scene 7: Got caught by the door? Zhou Shen: "Take bamboo shoots"?

??In the Spring Festival Gala for the Year of the Rabbit, singer Zhou Shen dedicated the affectionate song "Flowers Bloom and Forget Worries".

??After Zhou Shen’s performance, some netizens said that they saw someone say that Zhou Shen was caught by the door on the stage at Moments. The reason was that when Zhou Shen sang, the lyrics and subtitles appeared around Zhou Shen, and the word "door" happened to be stuck on Zhou Shen’s head, as if it was "caught" by the door. After making such a joke, some netizens laughed and said: "It’s not easy for Zhou Shen to play bamboo shoots!"

Wang Jieliang

Wang Jieliang

??Behind-the-scene 8: Wang Zhuangliang brought his brothers to the Spring Festival Gala? Re-employment boy group: Received the "password"

??Singer Wang Zhuangliang sang the song "I’ve Been Drinking With the Past" with Su Youpeng, Wang Sulong, and Jiang Yuheng. At the end of the song, some careful netizens noticed that he deliberately compared the "six" gesture, which seemed to refer to bringing the "Re-Employment Boys Group" brothers to the Spring Festival Gala together.

??Last year, Wang Zhuangliang and Chen Chusheng, Xingxing, Zhang Yuan, Lu Hu, and Wang Yixin became popular with their interesting and emotional variety shows, and they also had a limited group name: Reemployment Men’s Group.

??Over the past year, the re-employment men’s group has joined forces to "re-employment" on multiple stages, and has also brought many wonderful presentations to the audience. Before, several brothers had expressed their hope to appear on the stage of CCTV Spring Festival Gala, but in the end this year, only Wang Jieliang participated in the whole process. Although the other five people failed to appear on the stage of the Spring Festival Gala, some careful netizens found that after Wang Jieliang finished performing the song, he deliberately raised his hand and raised a "six" gesture, which always refers to the "re-employment men’s group" brothers. Users said: "I’m touched! Brother Liang is bringing his five brothers to the Spring Festival Gala!"

??After the show ended, Lu Hu, Wang Yixin, and Zhang Yuan sent Weibo to support Wang Zhuang Liang, and Lu Hu called out more directly: "Have you received the password gesture that Brother Liang gave us?" Then he added a "tears running" expression, looking very moved. (xlzy/text)

Wahaha left his ex behind and joined hands with Xu Guanghan. Could he move the heart of’Hou Lang ‘?

This was no ordinary news, after all, every day a brand announces its new spokesperson.

But when it comes to Wahaha, it is extraordinary. Because the last official spokesperson of Doll Ha Pure Water was still 22 years ago.

Wahaha X Wang Leehom, 20 years of endorsement

Wang Leehom emerges

In 1998, when Wang Leehom first made his debut, he did not have much popularity in the mainland. Zong Qinghou defied all odds and signed Wang Leehom as a brand spokesperson. This was also Wang Leehom’s first endorsement in the mainland.

Wang Leehom is still just a newcomer, having just made his mark with his album "Circle and Rotate".

At that time, Wahaha was more popular than Wang Leehom, and many people also knew him through Wahaha advertisements on TV

With the Wahaha mineral water with his own avatar printed on it, the channels are spread all over the shelves of major cities and even countless villages and towns in China, thus Wang Leehom quickly gained popularity.

And because of Wang Leehom’s subsequent popularity, he became a household name in the domestic music scene, and Wahaha became even more popular because of its spokesperson linkage.

"In the past, the days were very slow, the car and mail were slow, and life was only enough to love one person."

Just like a poem written by Mu Xin, Wahaha at that time had the single-mindedness and dedication of an old-fashioned person.Wahaha and Wang Leehom spent their peak years together.

Wahaha x Leehom Wang, advertising story

From Wahaha’s perspective, the vision of choosing to sign Wang Leehom back then was forward-looking. Because at that time, Wang Leehom was not yet popular on both sides of the strait. Later, Wang Leehom, as an evergreen in the music world, and the image of a high-quality idol, also provided the Wahaha brand with years of inspirationPositive brand endorsement

High-end famous enterprises at home and abroad

Global companies offer more than hundreds of programs, winter internship programs,

Summer internship programs and mid-semester internship programs are all being booked!

More industry information, internship programs, and dry goods

Wait until you understand

The cooperation between Wahaha and Wang Leehom has always been a story in the history of advertising. They achieved each other in the early days of entering the market, and their cooperation has been more than 20 years. For more than 20 years, Wang Leehom has become a representative of Wahaha to some extent. Together with Wahaha’s brandImage is deeply rooted

Therefore, when Wahaha officially announced Xu Guanghan as the new spokesperson, many fans and consumers couldn’t accept it for a while. Their advertisements on Douyin and blockbuster comments were all:When will I change back to Leehom Wang and when will I drink it?

Wahaha’s brand crisis

Breaking the endorsement myth

In 2019, an interview with Zong Fuli, the successor of Wahaha, broke the "endorsement myth" between Wang Leehom and Wahaha.

She bluntly said that she did not like Wang Leehom, nor did she like Wahaha pure water packaging, because "Wang Leehom is too old" and has some aesthetic fatigue.

In fact, it is not only the spokesperson Wang Leehom who is no longer "young", but also grows old with the spokespersonWahaha brand itself

existYear 2013, Wahaha reached the peak of revenue. That year, the group company completed beverage production throughout the year12.70 million tonsRealize operating income78.30 billion yuan, an increase of 23% year-on-year, achieving profits and taxes of 13.90 billion yuan.

exist2014, Wahaha sales72 billion yuanOperating Income of Wahaha in 201567.70 billion yuan;2016, Wahaha sales52.90 billion yuan

The declining sales year after year also means that Wahaha’s "midlife crisis"Officially arrived.

Many people attribute Wahaha’s crisis to its products, because from the perspective of products, Wahaha has not been able to achieve the same results in recent yearsNo impressive explosives appearedThe revenue is still supported by the classic products represented by Nutrition Express, so the product aging situation is prominent.

Wahaha X Xu Guanghan, probing the edge of traffic

While replacing the spokesperson, Wahaha Pure Water also launched a new advertising slogan: "Water is water, let water return to purity".

Back in the day,In order to break the monopoly of WahahaOther "water" brands began to play different slogans, positioning mineral water, rich in minerals. Or spring water, sweet and pure natural.

Wahaha’s official website explained why they chose Xu Guanghan: "Xu Guanghan made his debut in 2003. During the 17 years of ups and downs, despite the difficulties and challenges, he has always maintained the purest original intention and love for the performing arts, which is highly compatible with the simple and pure characteristics of Wahaha Pure Water."

However, compared with the previous spokesperson Wang Leehom, there was currently a big gap in terms of popularity and works. The most important thing was that more than 20 years of brand endorsements had allowed Wang Leehom to shape the unique temperament of the Wahaha brand itself, such as "sunshine, purity, ability", etc. This unique temperament suddenly changed, which was of course unacceptable.

This is also the reason why Xu Guanghan’s brand endorsement encountered opposition from a large number of fans.

It can be seen that Wahaha has decided to replace the spokesperson in order to better achieve brand upgrading and complete brand rejuvenation, but this goal cannot be achieved by replacing Wang Leehom with Xu Guanghan.

For a company with a solidified system, when sales decline, it is inevitable to toss, and there is no market competitiveness in product innovation.Otherwise, the first thing to do in publicity is to change the logo and spokespersonThe problem is that the product has not changed, and just changing the spokesperson will only treat the symptoms rather than the root cause

Take advantage of the trend and start with youth

Old brand label

If the product has been launched for a long time, then Coca-Cola, Pepsi, 7-Up soda…Which is not a beverage that has been launched for more than a hundred years and is still selling well around the world today?

But at the same time, these brands are not aging at all, and even at the forefront of youth trends, creating a lot of young social topics every year. And keep the brand young,The most important thing is to break into the circle of young people and communicate with them in the unique language of young people

For example, in 2013, Coca-Cola published an article on the packaging, launched a nickname bottle, and added hot words such as white rich beauty, otaku, straight-A student, etc. to the original product packaging. Label-based marketing allowed young people who were actively looking for self-identification to take their seats, and the nickname bottle even became a social currency for young people for a while.

Oreo, which is also a product that has been selling well for more than 100 years, can always convey Oreo’s brand perception of "big brain", "interesting" and "cool" through endless marketing methods.

A long time ago maxed out Moments Oreo joint universe Internet celebrity brand supreme, change the color can be sold for hundreds of dollars.

Wahaha’s Road to Change

In fact, as early as the end of 2018, after Zong Fuli served as the head of Wahaha’s public relations department, she has always been committed toBrand rejuvenationEnter the campus, launch the Wahaha campus marketing competition, and listen to the voices of young people

This year’s 520, combined with young people’s favoriteBlind box gameplay, launched "Blind Water". By selling 5,000 boxes at a price of 66 yuan per box, 1,000 boxes were launched every day, and every time it was launched, it sold out in seconds, achieving good results. And on May 29 this year, Zong Qinghou even played a live broadcast on the Douyin platform.

Wahaha, the "elderly trend", has made a lot of efforts so far. However, maybe it was because it was too much about marketers and channels in the past, and in today’s traffic era, Wahaha always felt that it was a little too much.

Although there are many activities, the volume does not seem to be large. After 33 years, Wahaha has to move towards a successful transformation.Just relying on the marketing strategy of one hammer in the east and one stick in the west is probably not enough.

How to stay young depends on these four points

Marketing creativity

I don’t know if you have noticed that for so many years, whether it is from Wahaha’s packaging or design, it has basically remained the same. It has always followed the consistent style, reflecting the brand’s lack of innovation.

I believe that many people grew up drinking Wahaha when they were young, but there are so many choices in the market now. Who would choose "soil" products.After all, something from a very early age is unlikely to match the tastes and aesthetics of today’s consumers.

Compared with Wahaha, Nongfu Spring does better in this regard. Nongfu Spring’s various new packaging designs have won foreign awards repeatedly, and it integrates design elements into marketing.Let every bottle design become an event marketing, attracting the attention of the industry.

Channel selectivity

According to the data, Wahaha has deeply cultivated nearly 10,000 dealers, hundreds of thousands of wholesalers, and more than 3 million retail end points across the country, and can spread new products to every commissary in remote rural areas across the country within a week."Wherever there is a commissary in China, you can see Wahaha products."

And Wahaha’s channel-based marketing model has also been cited by Harvard Business School as a case of Chinese channel innovation.

Of course, for FMCG, channels are extremely important. But inIn today’s mobile Internet, many brands have begun to advocate de-channelization and become D2C brandsOnline marketing and sales have become an important source of corporate revenue. And with the rise of e-commerce, Wahaha has missed the dividend period.

This is not to say that channels are not important, but that the trend of direct-to-consumer sales cannot be ignored because of over-reliance on channels. If you rely too much on channels, then this may also be one of the reasons why Wahaha has not seen Internet celebrity brands in recent years.

Adapt to the times and catch up with the dividend period

Due to the excessive emphasis on the effectiveness of offline marketing channels, Wahaha has also resisted e-commerce for many years.

In 2016, Ma Yun raised the issue ofThe basic concept of "five new" in e-commerceAfter listening to this, Zong Qinghou said that "except for the reliable new technology, everything else is nonsense". After that, Zong Qinghou felt: "E-commerce is easy to dump at low prices, which will disrupt the market, so in the end, business has to return to the real economy." At this moment, he still believes that marketing channels are the key.

In 2018, Zong Qinghou made a change in his treatment of e-commerce, publicly stating in an interview, "We do not boycott e-commerce, nor do we embrace e-commerce.".

The result was predictable.

At this moment, Wahaha has only just begun to fully embrace e-commerce, but it has to be admitted that this has been delayed for several years.Due to Zong Qinghou’s resistance to e-commerce, Wahaha lost a great opportunity

As a middle-aged brand, Wahaha naturally wants to complete the brand rejuvenation, but this problemIt is not something that Xu Guanghan can completely solve.

From product and design innovation, to the transformation of marketing methods and channels, to embracing new platforms such as e-commerce and live broadcasting, all of these must be done with great care.Otherwise, the so-called brand rejuvenation is just a slogan for Wahaha.

Take the lead and start now

From a big brand of Wahaha to the current sunset, we have witnessed their glorious side, and Wahaha advertisements can be seen everywhere in the streets. Up to now, the dazzling array of advertisements has dizzied us.In the market of traffic, it is essential to seize the opportunity, seize the opportunity, and have a keen business sense

Responsible editor:

There were no new cases in Shenzhen on October 14

Prevention and control work released daily

From 0 to 24:00 on October 14, there were 4 new confirmed cases imported from abroad in the province, which were reported in Guangzhou, from Singapore, the Philippines, Cameroon and Senegal. There was 1 new case of asymptomatic infection imported from abroad, and Guangzhou reported it, from Singapore. All of the above were found at the port of entry or isolation point, and were quarantined and observed after entering the country. Three new cases were discharged.

As of 24:00 on October 14, the province has reported a total of 1873 confirmed cases of COVID-19 (477 imported from abroad). There are currently 36 cases in the hospital.

From 0 to 24:00 on October 14, there were no new confirmed cases in Shenzhen and no new asymptomatic infections.

As of 24:00 on October 14, Shenzhen has reported a total of 471 confirmed cases of COVID-19.

Where did Qingdao’s "Patient Zero" come from?

Wu Zunyou made a preliminary judgment and made a suggestion

The "News 1 + 1" broadcast on October 13 continued to focus on the epidemic in Qingdao. The program connected Wu Zunyou, the chief epidemiologist of the Chinese Center for Disease Control and Prevention, to respond to questions such as "Patient Zero", "Whether you need to be quarantined when you visit Qingdao during the Golden Week", and "The scale of this epidemic".

01. The scale of the epidemic in Qingdao should not be too large

According to the Qingdao Health Commission, as of 15:30 pm on the 13th, Qingdao’s nucleic acid test has completed 4.23 million samples, and 1.94 million results have been issued.

Wu Zunyou introduced that large-scale nucleic acid testing provides a very important technical means for understanding the scale of the epidemic. From the current results, the scale of the epidemic should not be too large.

Wu Zunyou mentioned that when a case occurs, it is still quite worrying. Especially if the patient takes the initiative to seek medical treatment in the community outpatient clinic, which indicates that there must be a certain number of cases later, depending on the patient’s early and late treatment. From the more information of Qingdao cases, they are mainly concentrated in hospitals, so the scale should be lower than that of Beijing Xinfadi and Xinjiang epidemics.

02. Taxi drivers have a limited role as a source of infection

In this epidemic in Qingdao, a taxi driver became a confirmed case, causing concern. Wu Zunyou introduced that when the driver first found positive nucleic acid, he was still asymptomatic and infected, and he turned to a confirmed case on the 13th. From asymptomatic infection to confirmed case, indicating that the driver is in the early stage of infection.

He introduced that according to the detoxification law of novel coronavirus, the patient is contagious one or two days before the appearance of symptoms and five days after the appearance of symptoms. For this driver, before the discovery on the 11th, his role as a source of infection was very limited. After the discovery on the 11th, he has been quarantined. For him, the scope of contact and spread is very limited.

03. Tourists who have been to Qingdao do not need to be quarantined

During the 11th of this year, Qingdao received 4.50 million passengers. Do you need to isolate all nucleic acid tests?

Wu Zunyou said that this is not necessary. Judging from the current testing situation, the epidemic is mainly confined to thoracic hospitals. For the vast majority of tourists who travel to Qingdao during the National Day, there is no opportunity to contact patients. But there is one point. If you go to the district where the hospital is located and take a taxi and have a taxi invoice, you need to check whether it is a taxi service provided by the patient. For other travelers, there is no need to worry too much. If you are really worried, you can take the initiative to go to a medical institution for a nucleic acid test.

04. Preliminary judgment of "Patient Zero" is likely to be related to the management of imported cases overseas

On the 13th, the epidemic conference in Qingdao mentioned that the possibility of community infection is getting lower and lower.

Wu Zunyou introduced that there are two interpretations. First, the epidemic is less and less likely to be brought to the hospital by the community to detonate. From the clinical symptoms and incidence of cases, it should be hospitalized patients, to accompany, to accompany family members, resulting in transmission. Second, the risk of this epidemic causing greater transmission in society is very small.

With the deepening of investigation and testing, more and more evidence shows that the 6 confirmed cases and 6 asymptomatic infections detected in this epidemic are highly related to the Municipal Chest Hospital. This hospital is responsible for the treatment of imported novel coronavirus infections.

Wu Zunyou said that the epidemic in Qingdao once again sounded the alarm, and the whole country should further supervise and inspect when receiving imported cases from abroad, check that the closed loop is intact and there are no loopholes.

Some netizens asked who was "Patient Zero"?

Wu Zunyou mentioned that there is no clear answer at present. Preliminary judgments show that the epidemic is not directly related to the Golden Week of November, and "Patient Zero" needs to be further transferred. Preliminary judgments are likely to be related to the management of imported cases from abroad, and this answer also needs to be further investigated and verified by local governments.

05. It is necessary to check the hospitals that receive imported cases from abroad

What issues should be paid attention to in the closed-loop management of imported cases abroad?

Wu Zunyou said that for the management of imported cases from abroad, there are designated hospitals or designated hospitals in various places. Some designated hospitals are dedicated to receiving COVID-19, and some provide services to other patients in the society while receiving COVID-19 imported cases.

If it is dedicated to serving COVID-19 cases, it should be said that the risk is relatively small. If it also serves other patients in the society, it is necessary to pay attention to whether the division of the ward is strictly isolated, and whether large instruments and equipment are cross-used.

This kind of risk should also exist in other parts of the country, so the results of this investigation in Qingdao should be taken as a warning. All localities should conduct a one-stop inspection of the hospitals that receive imported cases to see if there is a risk of loopholes in the entire closed loop and how to make up for it. This is a very important measure to stop the local spread of epidemics imported from abroad.

06. Qingdao has previously treated imported cases in hospitals, and some patients have been infected

On April 15 this year, at a press conference held by the State Council’s joint prevention and control mechanism, two new confirmed cases in Qingdao at that time attracted media attention.

According to the news released by the Qingdao Municipal Health Commission on April 7, it was initially determined that the two confirmed cases were infected by imported cases during their treatment at Qingdao Jiaozhou Central Hospital, and they were in the same ward as an imported case.

Three days later, on April 10, the official website of the Qingdao Municipal Government released information, dismissing Xing Chunli and Wei Xiu’e, vice presidents of Jiaozhou Central Hospital.

Is the test result of nucleic acid 10-in-1 mixed mining accurate?

This large-scale test involves mixing samples from 10 individuals for testing. Does this test comply with regulations? Can the results be accurate?

According to the introduction, the nucleic acid test work for the city’s population in accordance with the requirements of the novel coronavirus nucleic acid 10 in 1 mixed mining detection technology specification for nucleic acid sampling, mixed inspection in line with the State Council joint prevention and control mechanism related to social level crowd detection specification.

Mixed testing can improve the efficiency of screening, and play an important role in multi-screening, early diagnosis, and restoring the order of production and life as soon as possible. Professor Liu Yong, the main developer and specification writer of "novel coronavirus nucleic acid 10-in-1 mixed detection technology" and director of the laboratory department of Shengjing Hospital Affiliated to China Medical University, once said: "The biggest feature of the new technology is high efficiency. Saving time is extremely important in epidemic prevention and control. Finding patients one minute earlier and isolating them one minute earlier will reduce transmission and save a lot of social costs."

Once a positive is found during the mixed inspection screening, the relevant departments will be notified immediately to temporarily isolate the 10 subjects of the mixed inspection tube, and re-collect the single-tube swab for review. The mixed inspection meets the regulations, and the results are also accurate, and there will be no problems such as missed or wrong inspections.

Content sources: Shenzhen CDC, Shenzhen Health Commission, Guangdong Provincial Health Commission, Beijing Daily, Surging News

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Original title: "No new cases in Shenzhen on October 14"

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