Wen | Entertainment Hard Candy, Author | Wei Nika, Editor | Li Chunhui
The entertainment circle was quiet for a whole month, and finally, fans couldn’t help it. Before going on stage, they made several topic events that tore resources.
The most diligent are Andy fans. Because Andy was suspected of starring in 199 Love with Adam, she tore up the studio team. The fuse was Guo Feng, the producer of the play. He praised a report that the main characters of "199 Love" were Andy and Adam, which greatly imitated the posture of Wang Yixu, a fine producer of the play, and took the initiative to end up starring in the hype.
But Andy’s fans are not happy. They think that Andy’s partner, Adam, is obviously a 90-year-old girl. Andy used to work with actors who were first-line students in modern and ancient puppets, such as Li Xian and Sean Xiao, even Cheng Yi. How to get to the male host selection from this drama, Adam is depressing enough, and there are even a lot of niche players such as Chen Zheyuan, Zhang Linghe and Luo Yizhou.
Here, Andy’s lower drama is suspected of being demoted as a partner, and there’s Dilraba, who is also the top player in Hua Shuang in 1990. There’s not even a word about the lower drama, and she hasn’t been in the group for three months. In fact, it is not only the first-line florets who are hard to find a "good match", but also the first-line niche YiBo and the new niche Dylan have not joined the group for three months and ten months respectively, and all of them have joined the list of unemployed people who have not joined the group according to the statistics of netizens.
Even if they are willing to slow down and choose a good book, before the change, there were few small flowers, small students who took a break for more than three months, and the schedule was not fixed until the next play.
Originally thought that this year’s round of "the landlord’s family has no surplus food" film and television winter only affected the survival of the waist and tail actors, and now watching the head actors is hard to escape. Winter has arrived, whether it is a temporary fluctuation or a long cycle, no one can predict. But actors and fans really can’t think about the glory of the past. It’s time to adapt to the new normal. Resources are downgraded to a fixed number, and each must find its own door.
When the long video platform just started this round of cost reduction and efficiency improvement, people in the industry generally predicted that the 28 th effect of the industry would be more obvious, and the head actors would be less affected. Even the head events may be arranged and combined by the head actors.
I didn’t expect this to be the case. This may be caused by two reasons, one is that the strategy of the platform has changed, and the other is the actor’s own career planning and choice.
In the previous era of "burning money", although large and small production companies gradually became wage earners of the platform, the head actors, that is, the first-line actors who have the flow and can perform dramas, still have a great say. After all, as long as we talk about the head actor, it was originally an A-level project, and it will be upgraded to an S-level on the platform. Accordingly, the budget given to the project has become more.
But now the project logic of the platform is not the case. No matter what actor you talk about, the budget for the head project is fixed. Therefore, it is less likely that a head project can accommodate two head actors. Even though the head actor’s salary has been limited to less than 25 million, hiring two top performers at the same time will still make the production funds of the crew tight. After all, a budget of over 100 million is a big project now. Two top streams, you have to fold nearly half of the funds.
Moreover, the platform is increasingly inclined to promote artists who sign contracts and cooperate with themselves, forming a "old and new" head drama mode: head actors+their own artists with almost no coffee. Previously, Yang Yang played Zhao Lusi in "Try the World" on Tencent Video, and now Liu Shishi plays Liu Yuning in "One Mind" on iQiyi, which may be similar.
This will not only balance the budget of the head drama, but also enable the platform to share the business of the artists once the drama becomes popular, which is also a strategy for the platform to cope with the decrease in investment income.
Many advertisers are now more willing to sign the business of Xiaohua and Xiaosheng, who are waiting to broadcast big drama resources, but they are not willing to bet on the commercial advertisements of the drama itself in advance. In this way, if the drama is not on fire, the artist’s business contract will not be renewed. When the drama is on fire, it can also get the heat of the drama in disguise. After all, fans’ concerns and consumption points are still on individuals, and the popularity of the series is too unpredictable.
Now, the only ones who can hire two head actors with deep pockets are the production companies that are not bad at money. What they do is their own copyright drama, they advance the project cost budget, and the right to speak is in their own hands. Finally, they talk about the copyrights of various platforms and TV stations. The gravity of the star, which is red at the moment, is one of them. Yang Mi and Simon were invited to their "Little Matchmaker Moon Red", and Liu Shishi and Chen Xiao were reportedly invited to their "Little Matchmaker Bamboo".
Therefore, the head actor can only watch the projects of rich production companies if he doesn’t want to get married with new people. Of course, there is another important subjective reason why the head actors have been empty for more than three months: the career plans of Dahua and Xiaosheng have changed.
After 90 years, Andy and Dilraba both reached the age of 30. It is rumored that Dilraba didn’t want to pick up the ancient puppet again. After filming the prosecutor’s professional drama "The Prosecuting Elite", Jia Xing’s ancient puppet "Jiao Cang" was not performed, which revealed obvious transformation meaning.
YiBo, Haoran Liu temporarily empty window, it may be to mix the film circle. At present, the whole film industry is almost at a standstill, and there are too many big projects on the hands of big companies. Only when the market can approve and file can the money be returned to start a new round of projects.
In a word, although the head actor is not as powerful as before, there is no shortage of drama. The head actor with an empty window is also because of the transition period or other demands.
It is the waist actors who are really hit hard. The waist drama, which once accounted for two-thirds of the annual output of the platform, cost from early 100 million to tens of millions. It not only supported a large number of waist actors, but also gave birth to many dark horse dramas, and rushed out of the small flowers and niche. For example, Cheng Yi and Crystal from Coloured Glass.
In the past two years, the platform has greatly reduced waist dramas, and these waist actors are facing fierce competition, and many actors are in a state of high and low — — Not enough to lead the head drama, but I don’t want to play a lower-cost sub-account drama or micro-short drama.
Cheng Yi can successfully stand out from the waist actors because after Coloured Glass, his own company Huanrui praised him and Yang Zi for playing Aquilaria Resina as Chips. However, Crystal, who just signed the contract of Huanrui Film and Television, still can only blend in the waist drama and play this kind of low-cost puppet, Zhuqing Hao.
In order to reach the head drama, waist drama actors can only be willing to match, which also causes the fierce competition of female matching in the head drama nowadays. After Crystal, the female companion of "The Fox Demon Little Matchmaker Moon Red", was changed because of tax problems, Bambi, Chen Douling, Guo Xiaoting and others were all told that they were actively fighting for it, and finally the flowers fell into the hands of their own artist Guo Xiaoting.
Chen Douling has been playing a supporting role in major dramas, such as The Fox Demon Little Matchmaker Moon Red, A Miss of the Mountain and Lotus House, after a slight volume in the waist drama. Su Xiaotong’s resources didn’t even improve after the waist drama "A Little Story of Imperial Gifts" exploded. Fortunately, she didn’t stick to the circle of sweet love, and she took over the three-time crime drama "Black and White Code".
Hard Candy Jun also found that Shen Yue and Fair Xing, the actors who were active in the front line of sweet pet dramas, were not as good as before. Shen Yueyou didn’t join the group for 8 months, while Xing Fei was transformed into Wan Qian and Liu Mintao in the urban female drama "Lady’s Character".
Screenwriter Xiaoyu told Hard Sugar Jun that in the past, there were sweet pet dramas and love drama projects everywhere in the industry, and almost all new screenwriters were writing sweet pet dramas. Now there are fewer projects, and the few projects are basically dramas with realistic themes and partial themes, such as the police drama he is doing.
Young waist actors are mostly from sweet love dramas, and it is difficult to give them the main melody book, but they will choose the older actors of the acting school. If the waist actors want to play, most of them can only be supporting roles.
Of course, another option is to put down your body and play a miniseries. The employment army of sweet pet dramas in the past — — The love beans in the draft are now going to attack the micro-short drama market one after another. For example, Snow Kong who debuted in THE9, Vento who debuted in UNINE, Wang Yijin and Sally Liu who debuted in Hard Sugar Girl 303, etc.
Zoey, who is on the top of the variety show, has played some low-cost female actresses in waist dramas, and also won many female roles in big dramas, such as "Fragrant Aquilaria Resina" in the summer file and "A Jade Gate in the West" to be broadcast. But in the end, she went to play the mini-play "The Splendid of Shangyuan", and the male lead was P.O.I, a bean-loving actor who made her debut in R1SE.
At the peak of Hengdian, there were hundreds of crews a day, but now there are about 20 crews a day, and half of them are micro-short plays, short plays, and online universities.
In this market environment, it is reasonable that most actors have no chance to shoot. In the list of actors who didn’t join the group, except for Lu Han, who had money and leisure, who didn’t join the group for three years, Wu Jinyan won the second place with a record of 20 months.
As the boss of Wu Jinyan, Yu Zheng quickly responded to the fact that he didn’t join the group, saying that Wu Jinyan had been taking acting classes for more than a year and took on a drama.
In the past two years, there have indeed been many film and television drama actors performing plays. Previously, Sean Xiao, Qu Chuxiao and other actors were affected by negative events, and they all went to play dramas during their career stagnation.
But at best, acting in a drama is to hide one’s strength and get a good reputation. For the star career, no amount of drama is as effective as the last variety show. Wu Jinyan participated in the third season of "Braving the Wind and Waves", and Crystal, who had not joined the group for the same 8 months, maintained a certain popularity through variety shows.
Almost all the actors who didn’t join the group went to the variety show. For example, the artists of Lehua, YiBo who didn’t join the group for three months, Cheng Xiao who didn’t join the group for eight months and Xuan Yi who didn’t join the group for five months, were all arranged to brush their faces in various variety shows.
Angelababy, who hasn’t been in the group for six months, mainly relies on the resident variety show to maintain her popularity. When Yang Mi didn’t join the group in the first half of the year, he was stationed in three variety shows, War to the Peak, Flowers and Teenagers 4, Escape from the Chamber of Secrets 4.
For actors who don’t play, variety show is a very cost-effective exposure channel. Spend a little time recording every month, from the recording of Reuters to the official broadcast, you can have exposure and publicity for half a year, and rarely hold it back like a TV series.
Of course, there are some waist actors who don’t even have variety resources, such as Yuxi Zhang. She revealed with a trumpet that when there was no play, she started her own sideline, was learning to dance and exercise, and also wrote a novel "This Impossible to Love You" and made a self-made micro-variety "A Gua is Idle".
Little Red Books and Vibrato Audio and Video are basically the places where such artists are active, and they look no different from online celebrity. However, online celebrity artists are also a way. Before that, Nana Ou-yang and Lin Yun were regarded as this way. They bring goods on major apps, and when they are beauty bloggers, the money they earn from promotion may not be less than acting.
It can be seen that whether there is a play or not, good-looking people will eventually find a way to make money. But the cold winter environment is indeed shuffling the actor industry. When filming becomes less profitable, or many people can’t film, the army of unemployed actors is being diverted to other fields or industries. Next season, let’s stop filming "Actors in Place" and shoot "Actors Re-employment".
