The latest development of the Three Sheep "Hong Kong Meicheng Mooncake" incident.
On September 17, according to a report released by Hefei and released by the Hefei High-tech Zone Market Supervision and Administration Bureau, an investigation has been filed into the suspected "misleading consumers" and other behaviors of Three Sheep Network Technology Co., Ltd. during the live broadcast, and will be dealt with according to law and regulations according to the results of the investigation.
The supervision of Hong Kong’s Maicheng mooncake collapse incident has been intervened
Recently, a number of media reported that the well-known live streaming host Crazy Brother Yang and its major live streaming hosts are selling a moon cake called "Hong Kong Meicheng" brand. The moon cakes are available in different styles such as 3 boxes for 99 yuan and 3 boxes for 169 yuan. According to third-party data, the brand’s sales in Douyin in the past 30 days have exceeded 50 million yuan.
On September 17, according to Hefei’s release, the Hefei High-tech Zone Market Supervision and Administration Bureau issued a notice on the release of "Hong Kong Meicheng Mooncake" in the nearest day.
According to the situation report, recently, the "Hong Kong Meicheng Mooncake" delivered by Three Sheep Network Technology Co., Ltd. has attracted attention. An investigation has been filed into the suspected "misleading consumers" and other behaviors of Three Sheep Network Technology Co., Ltd. during the live broadcast, and will be dealt with in accordance with laws and regulations according to the results of the investigation.
The Hefei High-tech Zone Market Supervision and Administration Bureau said that the bureau, together with relevant departments, has repeatedly interviewed and urged enterprises to standardize their business practices, and will resolutely investigate and punish violations of laws and regulations in the live broadcast of enterprises.
In addition to the Hefei market supervision department, according to the Xiaoxiang Morning Post, the staff of the Guangzhou Huadu District Market Supervision and Administration Bureau said that they have been concerned about this situation, and the municipal supervision office in the jurisdiction has intervened in the investigation. They will reply after understanding the situation.
Zeng Zhiwei refused to respond
According to the Southern Daily, Tsang Chi-wai, a well-known Hong Kong artist, introduced Mei Cheng mooncakes during a live broadcast with "Crazy Little Brother Yang" in early September this year, saying that "this gift is very good." He did not deny that Xiao Yang said that "they all know in Hong Kong that Hong Kong Mei Cheng sells a box offline for 700 yuan."
During the finals of Hong Kong Sister on September 15, someone mentioned this to Zeng Zhiwei. Just as he said the word mooncake, Zeng Zhiwei pretended not to hear it, and hurriedly put on the microphone to flee the scene, ending the interview. The relevant topic became the top search.
On September 16, netizens inquired and found that all moon cake products had been removed from the shelves of "Meicheng Li Taobao Flagship Store" under Hong Kong Meicheng, and the official flagship store of Douyin was still on sale, but a large number of videos of the account were deleted, leaving only a promotion video of July 2023.
Luo Yonghao responded to the storm: There is a live stream under its banner, and one pays three for the recruitment.
In addition to the three sheep, some of the live broadcast rooms under Make a Friend also sold the moon cakes.
Recently, Luo Yonghao said during the live broadcast: "The Hong Kong Meicheng moon cake that broke out recently, we checked that our company has not sold it, but our (subsidiary’s) small vertical live broadcast room seems to have been recruited and sold some. Now they are busy investigating the information. We have dozens of live broadcast rooms. If you have bought that Meicheng moon cake in one of the live broadcast rooms where you have made friends, you will be refunded one to three in a day or two."
On the afternoon of September 16, the live stream of Make a Friend posted a note on the compensation issue of "Hong Kong Meicheng Mooncake": "Regarding the compensation issue of’Hong Kong Meicheng Mooncake ‘we promised on the evening of September 13, some consumers have reported that the’one refund and three compensation’ payment has not arrived in the past two days. Please rest assured that our compensation process is advancing. Due to the need to verify all user information statistically and the fact that it is the Mid-Autumn Festival holiday, this process will take a while. We will complete the’first compensation ‘as soon as possible after the holiday to ensure that all compensation payments are returned to the accounts of all consumers who have purchased moon cakes in the same way. In addition, there are consumer feedback. When consulting our customer service, the customer service mentioned that some situations do not apply to compensation. We would like to apologize for the trouble caused to you. Our previous customer service training was not in place, and some customer service colleagues conveyed the wrong message when consulting consumers. We declare again: All users who bought’Hong Kong Meicheng Mooncakes’ in the live stream of Make a Friend will receive indiscriminate compensation, please rest assured. "
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