Xinlang automobile news
At the beginning of last year, Wuliangye Group entered Kaiyi Automobile, and the industry has different opinions on the prospect of Wuliangye making cars. After nearly two years, Kaiyi showed up with brand-new products and showed its determination to break through, which is also the most effective response to doubts. Nowadays, with the joint blessing of Wuliangye Group and Chery Group, Kaiyi Automobile has entered the fast lane of development.
"Today is a triple happiness for Kaiyi. First, the vehicle qualification was won (approved on December 23rd), second, such a beautiful factory was completed and put into production, and third, the first truly Kaiyi car was off the assembly line. Next, we will continue to build technical Kay Wing, quality Kay Wing, innovative Kay Wing, and the most important thing is to let Kay Wing’s wings fly. With the help of the new product Dongfeng, Kaiyi must become the biggest growth point of the entire Chery Group in 2020. " Yin Tongyue, secretary of the Party Committee and chairman of Chery Automobile Co., Ltd., said at the ceremony of the completion and commissioning of Kaiyi Automobile Smart Factory and the new car off the assembly line.
The dazzling world of this off-line is positioned in a compact SUV, and the new car shoulders the responsibility of developing market segments for Kaiyi. With its youthful and dynamic appearance and practical configuration, Hyun Jie is expected to stand out in the most competitive compact SUV market.
With the joining of Hyun Jie, Kaiyi’s product lineup has included three SUV products and one car product. It is understood that Kaiyi will continue to exert its strength in the SUV and car market, and will launch new A- class, A+ class and B-class SUV products one after another, and new car products will also be off the assembly line at the end of next year.
The successive launch of a variety of products is inseparable from the strong support of Kaiyi Smart Factory. Since the factory started construction in September 2017, it has a total investment of 3.7 billion yuan and has four major processes: stamping, welding, painting and final assembly. Now, with the official completion and production of the smart factory, Kaiyi Automobile’s upward road has been further accelerated.
Products are always fundamental, and the comprehensive competitiveness will be further improved after the product sequence of Kaiyi is improved day by day. Next, Kaiyi needs to further enhance its brand power. With the joint blessing of brands and products, it can find a way to go against the trend in the era of stock competition.
"Face value is justice", if a good product can impress consumers in face value, it has already been half successful. Moreover, Kaiyi’s brand-new compact SUV dazzles the world with both face value and strength, which clears the obstacles for its fierce competition.
At the design level, Hyun Jie inherited the design language of "Wings of Triumph", which is extremely rich in levels. At the same time, the design of new cars also reflects the accurate insight into industry trends and crowd needs.
In terms of appearance, the front face of Xuanjie adopts the shape of "W" air intake grille, and the left and right headlights adopt the embedded interior blackening design, equipped with five diffusion wheels. The overall shape highlights youth, dynamism and fashion, which is highly in line with the aesthetics of young consumers.
In the interior, the new car creates an elegant interior atmosphere. The central control adopts horizontal design as a whole, and two 10.25-inch high-resolution high-definition capacitive screens are the most eye-catching. At the same time, the central control screen can also realize multi-screen linkage with LCD instruments, and support functions such as 1080P high-definition video playback, navigation projection, multimedia information and multiple sets of theme switching, which greatly improves the convenience of driver information processing and driving pleasure.
The car body of Xuanjie is made of ultra-high strength hot-formed steel from Bentele, Germany, with 70% by weight, 42% by high strength steel above 600MPa and 15.16% by ultra-high strength steel above 800MPa. The application of ultra-high strength steel in as many as six places has comprehensively improved the crashworthiness of the car body structure. It is worth mentioning that while fully ensuring safety, the application of new technology has also enhanced vehicle economy.
In terms of configuration, Hyun Jie is at the forefront of the trend. In particular, the new car is equipped with the wireless fast charging function of the mobile phone, and with the QI certification wireless fast charging technology, the owner can charge the mobile phone by placing it in the charging slot. Kaiyi Xuanjie car wireless charging supports Android 15w fast charging and ios 7.5w fast charging, with high charging power and high speed, and keeps the mobile phone in a state of sufficient power at any time, which completely solves the user’s pain points.
In addition, the Bosch 9.3ESP body stabilization system fully equipped in Xuanjie has low energy consumption and quick response, and its RMI rollover prevention function effectively prevents vehicle rollover and greatly improves the safety of new cars.
Although the competition in the compact SUV market segment has become fierce, truly competitive products are still the darling of the market. With in-depth insight into consumer demand and transforming it into every detail of new cars, I believe Kaiyi Xuanjie has the ability to stand out in the compact SUV market.
Generally speaking, consumers are more exposed to products, but little is known about the strong support behind them-the factory. However, the level of the factory can often determine the upper and lower limits of product competitiveness. Behind the dazzling world, there is a smart factory that has reached the mainstream level of its own brand in technology and production line, with an annual output of 150,000 vehicles.
Kaiyi Smart Factory started construction in September 2017, and completed a 66000kN large-scale automatic high-speed stamping line on August 29 this year. It consists of five Jinan No.2 machine tool presses and Swiss GUDEL double-arm automatic manipulator, and the production beat can reach 15 times per minute. At the same time, it is equipped with advanced digital MES system to realize intelligent production and management and synchronize with the international advanced level. The stamping line will be responsible for the production of large-scale panels and large-scale structural parts for fuel vehicles and new energy vehicles, and the whole line will be 100% automated.
At the same time, the welding line body of the new car project was also settled in August this year. The line auxiliary adopts fully automatic flexible production, and the self-made rate is as high as 80%. It is equipped with 147 robots and 105 robot servo welding tongs, which has a high automation rate, so that the whole body-in-white construction is carried out in a highly automated environment and strives for perfection.
The painting workshop of Kaiyi Smart Factory is equipped with 60 robots, which can realize the functions of auto-sealing, auto-wiping and auto-painting, realize the painting automation, and ensure the painting quality through some column management systems.
The assembly workshop has flexible mechanical transportation system, windshield gluing assembly assistance, high-precision filling machine, vehicle inspection line, standard test track, and information system to improve production efficiency.
Kaiyi Automobile Smart Factory takes a high starting point and intelligence as its orientation, and has six characteristics of automation, flexibility, modularity, energy saving, intelligence and informationization. Through digital software management, intelligent and flexible production is realized.
Kaiyi Smart Factory provides high-efficiency quality assurance for Hyun Jie. The new factory follows the advanced production standards and quality control system in the world to achieve high consistency of products, create zero-defect products and ensure product quality, which will become a solid backing for Hyun Jie to charge in the automobile market.
Write at the end:At the beginning of its establishment, crowdsourcing made Kaiyi Automobile earn enough attention. However, in the subsequent development process, the enterprise encountered some troubles. Nowadays, with the off-line of brand-new products, Kaiyi has quickly promoted the listing of new products with the help of new capital. Coupled with the quality assurance behind the smart factory, I believe that the dazzling world with both face value and strength can help Kaiyi open a breakthrough in the cold winter of the auto market and boost the brand.
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