3G Guide: The new Excelle will inherit the elements and concepts of Buick’s new family design, and will bring more humanized, comfortable and convenient technology configuration.
The brand-new Buick Excelle is scheduled to go on sale on February 1st, 2013. Since its listing in 2003, this evergreen tree has been setting new records in the mid-level car market, not only setting a new standard in the mid-level car market with its outstanding styling design and comfortable space, leading efficient power and chassis technology, and caring Buick service, but also becoming a reliable partner in the career and life of 1.8 million car owners within 10 years. Success is definitely not accidental, especially in the most competitive mid-level car market. It can be said that the road to the king of Buick Excelle comes from the continuous accumulation and lasting breakthrough. Now let’s review the important course of the king of mid-level cars in the past ten years!
April 2003
The first "global car" in the mid-level car market — — Buick Excelle released. It shocked the whole market segment with its outstanding advantages such as fashionable appearance, comfortable and spacious space, luxurious human configuration and high efficiency and strong power, and at the same time completely refreshed the value benchmark and technical standard of mid-level cars, and prompted the family car market to start a far-reaching reshuffle.
In the first month of listing, the sales volume of Buick Excelle exceeded 7,500 units, and in November of the same year, the monthly sales volume of new cars broke 10,000 records, winning the title of "model of the year" in that year, and it stood out in the same market, and was hailed as the "new three" leader in the mid-level car market.
September 2004
On the occasion of Buick Excelle’s sales reaching 100,000 vehicles a year, in order to better carry forward Excelle’s spirit of "all-out and enterprising" and express its concern and support for China’s sports cause, Shanghai General Motors, as a partner of the Chinese Olympic Committee, presented Excelle with a 1.6L luxury sedan to five athletes who made a major and historic breakthrough in the traditional strengths of China and China in the 2004 Olympic Games.
October 2004
The intermediate hatchback Buick Excelle HRV was released, advocating a Healthy, Recreational and energetic lifestyle. It defines the new hatchback with five-door hatchback dynamic modeling, ample flexibility, fashionable interior and efficient power, creating a new pattern of hatchback market segments in China, and it is also an important step in the process of completeness and diversification of Excelle and Buick cars.
November 2004
One year after Excelle went on the market, according to the feedback from consumers, the shift mechanism of manual gearbox equipped with 1.6L engine was refined and improved, which made the driver feel more accurate and smooth in shifting. At the same time, the management module of the 1.8L engine was re-adjusted, which reduced the fuel consumption by 10% and improved the acceleration performance by 0.3 seconds. In addition, two humanized and convenient functions are added: the warning display of trunk opening at the back of dashboard and the luminous lighting display of electric lifting window button.
May 2005
The Excelle automatic transmission model is replaced with the AF20 automatic gearbox with the advanced function of "intelligent switching neutral", which not only reduces the fuel consumption of the vehicle under comprehensive working conditions by 6%, improves the fuel economy, but also shortens the acceleration time from 0 to 100 km/h by one second and prolongs the service life of the gearbox. In September of the same year, Excelle’s engine control module was re-optimized, further improving fuel economy. In the same year, Excelle also added a shock absorber to the drive shaft to reduce vehicle vibration and noise.
November 2005
At the Guangzhou International Auto Show in 2005, Excelle Station wagon appeared, creating a brand-new "modern family station wagon" market segment, filling a gap in the domestic mainstream intermediate family car market, and bringing consumers more comprehensive and personalized choices. Excelle station wagon is another important measure in the process of completeness and diversification of Buick car series after the introduction of hatchback HRV, so Buick Excelle became the most complete car sub-brand under the single car series in China at that time.
December 2005
Buick Excelle was awarded the "Best Intermediate Car of the Year in China in 2005" award. In the mid-level car market where there are many new cars and fierce competition, Buick Excelle once again shows its strong comprehensive competitiveness with its excellent cost performance, fashionable design, abundant interior space, rich interior configuration and high-level "Buick Care" after-sales service.
In 2006
Buick Excelle launched a new model in 2006, and installed a reversing radar, which provided great convenience for parking berths. Excelle 1.8LS-AT automatic transmission top version has added a fixed speed cruise device. At the same time, in order to meet the needs of users who pursue strong power and manual control, a comfortable version of the sedan Excelle 1.8MT-LE manual transmission is newly launched. In addition, Excelle put on "green running shoes" and equipped with new "green tires" with environmental protection and low pollution. The new formula can reduce the rolling resistance of green tire, and enhance the wet grip, tear strength and tread impact resistance. After testing, green tires can reduce the braking distance on wet ice surface by 15%, improve the driving performance in winter by 10% to 15%, and reduce fuel consumption by 5%. This alone makes Excelle take a big step towards giving consideration to excellent performance and environmental protection.
In 2007
Buick Excelle has once again completed important overall technical improvements, including improving the braking system and strengthening the body structure, thus enhancing safety; Improve the air conditioning performance of vehicles, so that the air output is larger, the refrigeration performance is better, and the comfort of vehicles is improved; At the end of the year, all the engines that have been newly adjusted have achieved Euro 4 emission ahead of schedule, which is more environmentally friendly. In many other configuration details, Excelle is also constantly moving. For example, adding the instrument that car owners are accustomed to now shows the warning of trunk opening, the luminous lighting shows the lifting button of electric window, and the comfortable version comes standard with skylight, etc. Even as small as the door handle, according to the feedback from the market, it is changed from the pull-up type to the grip type. In the same year, the Buick Excelle station wagon was launched in version 1.6L. The new model is equipped with the same 1.6L Twin-Tec high-efficiency and energy-saving engine as the Excelle sedan. With rich and complete humanized comfort configuration and safety equipment, it provides more affordable choices for consumers who like to travel and pursue free fashion.
April 2008
08 New Excelle goes on the market. The 2008 new Excelle not only updated the exterior interior and configuration, but also recalibrated the engine and completely adjusted the chassis, which not only maintained the advantages of Excelle, but also highlighted the high-tech, modern and international product design DNA of Buick family. 08 New Excelle has begun to reflect the genetic characteristics of Buick’s future products from the exterior to the interior, and its luxurious configuration and readjusted chassis have also brought about the improvement of grade and quality.
October 2008
Buick, as the main sponsor brand of China National Gymnastics Team, wholeheartedly encourages China Gymnastics Team to achieve good results in this Beijing Olympic Games. At that time, Yang Wei and Zou Kai, Olympic champions of the national gymnastics team, were awarded honorary owner certificates of Buick New Excelle Champion Edition and new car keys, and they became honorary owners of the "Champion Edition" New Excelle.
October 2009
Buick Excelle has accumulated more than 1,000,000 vehicles, and officially entered the "Million Club" in China, becoming the youngest honorary member of the models with accumulated sales exceeding one million in the domestic automobile market. It took only six years to reach this height, which once again set a new record in the domestic car market and perfectly interpreted the legend of the classic "king of intermediate family cars".
May 2010
In the selection of "China mainstream family car reliability survey", Buick Excelle ranked first in the reliability of joint venture products with the lowest failure rate, which not only confirmed Buick Excelle’s consistently excellent product quality and quality, but also reflected Excelle’s confidence as the "king of intermediate family cars" and an evergreen tree in the market.
October 2010
The 2011 Excelle with built-in double-layer electric sunroof went on the market, becoming the only joint venture brand model with sunroof below 100,000 yuan. At the same time, the engine power of the 2011 Excelle has been re-calibrated, achieving the maximum power of 81 kW/6000rpm and the maximum torque of 146 Nm /3600rpm. While improving the power, the fuel consumption of all Excelle models has also been reduced by nearly 4% through the optimization of the variable speed shifting mechanism.
In 2011
Buick Excelle sold 253,514 vehicles throughout the year, up 14% year-on-year, and won the annual single-vehicle sales ranking, and set a new record for the annual single-vehicle sales in China.
In 2012
Excelle’s total sales in 10 years exceeded 1.8 million vehicles, and its annual sales in 2012 exceeded 277,000 vehicles, ranking first in domestic sales of single vehicle.
February 2013
The new Buick Excelle will be launched on February 1st. The new Excelle will be equipped with the latest small-displacement high-tech engine of Shanghai General Motors — — 1.5L DVVT inline four-cylinder engine, with a new generation of 6-speed automatic manual transmission and 5-speed manual transmission, has achieved comprehensive improvement in fuel consumption, power performance and silence. In addition, the new Excelle will inherit the elements and concepts of Buick’s new generation family design, and will bring more humanized, comfortable and convenient technology configuration.
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