Positioning "the first good car in the eyes of young people", Lynk & Co 06 has always maintained excellent sales performance in the market segment with its leading technical strength, excellent product strength and good consumer reputation in the past three years. Since its launch in 2020, the Lynk & Co 06 family has sold more than 200,000 units, making it the best choice for Generation Z young consumers.
Lynk & Co 06 Family: 06 Remix and 06 EMP
In November last year, the 06 family hybrid iteration model Lynk & Co 06EM-P was officially launched. As the only plug-in hybrid SUV in the market segment, it was recognized by consumers and the market in a short period of time. At the same time, the fuel model 06Remix continued to be sold and always maintained a hot-selling trend. With the support of the dual-model strategy, the 06 family adhered to the Lynk & Co brand’s strategic transformation to electricity and new, and continued to lock in the leading position in the compact SUV market segment.
The proportion of new energy has risen, and the overall sales of 06 families have increased strongly
In 2023, the Lynk & Co 06 family achieved outstanding annual sales of 70,226 units, a strong increase of 47% compared to 2022, demonstrating the layout of oil and electricity products composed of 06EM-P and 06Remix. The listing of 06EM-P also promoted the 06 family’s new energy sales share to further increase. The overall sales share of more than 80% of the top version also proves that the high value of Lynk & Co 06 products is deeply rooted in the hearts of the people.
Since its launch, Lynk & Co 06 has always been positioned as a young consumer group, providing more choices for Generation Z consumers’ pleasant travel. At present, among the consumers of the 06 family, the young group under the age of 30 is still the main consumer group, fully demonstrating the strong appeal of Lynk & Co 06 in the hearts of young consumers.
Lynk & Co 06EM-P top version sales have accounted for more than 80%
Multi-domain resonance 06 family explains the true strength of hardcore products
The 06 family has been selling well for many years and has become a hit. It relies on clear product positioning, precise marketing strategies and outstanding product strength. Among them, far superior product experience has always been the secret of the 06 family to maintain its C position. The new member of the 06 family, the iterative version of the hybrid model 06EM-P, interprets the hard-core product power in terms of appearance, interior, performance, intelligence, safety and other aspects, giving Generation Z’s young consumer groups more uncompromising reasons when buying a car.
Lynk & Co 06EM-P launched in November 2023
Positioned as "New Urban Functional Ultra-Electric SUV", the Lynk & Co 06EM-P adopts the new second-generation design language of Lynk & Co in appearance, and provides five trendy color schemes and three interior styles. The original soufflé seat provides a dense riding experience, the soft sunglasses sun visor is ingenious, the 38 storage designs of the whole car are designed to achieve extreme storage, 50W wireless air-cooled fast charging, and the 20.35 ° tilt design can be used with charging, creating a sense of travel happiness.
Lynk & Co 06EM-P is equipped with a super range extension electric solution, which combines high performance and high economy. The 100-kilometer acceleration is 5.9s, and it is the only member of the "5s club" of the current single-motor front-drive hybrid SUV. It has CLTC 126km pure electric battery life and CLTC 1280km comprehensive battery life. The 100-kilometer comprehensive fuel consumption is 1.11L, the feed fuel consumption is 4.98L. The equipped 19.09kW · h battery pack supports 32kW DC fast charging, and the commute is long and worry-free.
In addition, the 06EM-P smart cockpit has a 14.6-inch high definition floating central control screen, equipped with China’s first self-developed car-grade 7-nanometer mass-produced super chip "Eagle One", equipped with the leading 16G super storage and 128G memory, the operation is smoother, and the car machine is smoother. In addition to rich configuration, it can also meet Karaoke mode, e-sports space, nap scene, pet travel and outdoor camping, creating a full-scene and immersive "third space" for users.
Create a leading smart cockpit of the same level, and Lynk & Co 06EM-P has an outstanding experience
Multi-circle cross-border linkage 06 family is more than just cars
While impressing users with its continuously evolving product power, the 06 family adheres to the brand concept of "more than just cars", and comprehensively deploys marketing actions in the fields of beauty and e-sports that Generation Z consumers love, creating a more trendy car-owning life for Generation Z.
Focusing on "her marketing", it aims to bring more surprises to more than half of the female car owners of the 06 family. Lynk & Co 06 cooperated with multiple top luxury beauty brands throughout the year, continued to iterate a number of "powder has power" gift boxes as exclusive car pickup gifts, and successively linked high-luxury beauty and fragrance brands to launch six generations of "small powder boxes". In addition, 06 also joined hands with Meitu Xiuxiu to carry out cross-border cooperation with the theme of "Spring Adventure, Strength Circle Powder", and cooperated with dealers across the country to hold a "Pink Adventure Season" user test drive activity. While experiencing the comfortable driving experience of 06, it led users to feel the beauty of spring.
"Small compact" adds more color to the car life of Lynk & Co 06 owners
At the same time, Lynk & Co 06 continues to deepen its efforts in the field of e-sports. As a sponsor partner of LNG Li Ning e-sports club for three consecutive years, Lynk & Co 06 continued to make efforts in the e-sports arena of Hangzhou Asian Games, and cooperated with Weibo to help "China e-sports 06 to fly", further linking the e-sports core and 06 attitude, and using this to reach more young client bases across the circle.
Lynk & Co 06 helps "China E-sports 06 to fly" during the Hangzhou Asian Games
At the end of 2023, Lynk & Co 06EM-P, as a "super electric induction travel companion", achieved a surprise cross-border with the New Year’s Day box office champion movie "Twinkle, Twinkle, Shine", and joined the young actor "Zhang Jianing" to become a representative of 06Shero as a brand friend, strengthening the youthful trend of the 06 brand, and also deepening the "Shero" attitude.
Zhang Jianing became a close friend of the 06 family brand
Product marketing is given equal attention, and user benefits are pulled over 06 families to distribute surprise rights and interests for Chinese New Year car purchases
Relying on the dual product lines of 06EM-P and 06Remix, the Lynk & Co 06 family provides high-quality products for consumers with different needs, comprehensively enhancing the user’s car experience in terms of intelligence, performance, comfort, etc. At the same time, it focuses on the preferences of core consumer groups, and interacts in multiple fields. This allows the 06 family to gradually take root in the hearts of Generation Z young people, providing a new solution for the pleasant travel of Generation Z young people.
The Spring Festival is approaching, in order to let young consumers feel more holiday benefits when they are reunited with their families, the 06 family has prepared multiple car purchase benefits for consumers: currently, you can enjoy a limited-time exclusive gift of 4,000 yuan when you place an order for all 06EM-P models. As of February 9, you can also participate in the collection of a limited-time red envelope of up to 2,888 yuan for the Lynk & Co EM-P family. The next order of 06Remix models can enjoy a limited-time car purchase gift worth 8,000 yuan for fuel vehicle purchase coupons. In addition, more rights and interests, including random matching gifts, new financial gifts, and worry-free car gifts, will also be given according to different models.
Outstanding product strength, eye-catching marketing activities, and car purchase benefits. In 2024, the 06 family will continue to make efforts to create more outstanding products and surprises based on young consumer groups, and constantly innovate lifestyles. I believe it will continue to be Generation Z. The best choice for young people to travel, trend life, express their individuality, and pursue their dreams. (Source: Lynk & Co Auto)
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