Extreme Fox’s Alfa T5 listing node is a bit embarrassing, mainly because of the date it chose! The day before, there was M9, the day after, there was SU7 of Xiaomi, and on the day when Alfa T5 went on the market, there was Krypton 007. These cars are almost all top-notch products, and both brands and models are far superior to the Alfa T5 of Fox. However, I was deeply impressed by the launch of Alfa T5, and even looked at the brand of Extreme Fox with new eyes.
This kind of feeling may only be deeply felt by people who come to the scene in person. Compared with the magnificent press conferences of Wen Jie, Ji Krypton and Xiaomi, the press conference of Extreme Fox Alpha T5 can be said to be small and beautiful. Although it is also on the 90th floor of Shanghai World Financial Center, looking at the Shanghai skyline, it is more like a small cocktail party or an annual meeting. In short, it can’t be linked with fanfare at all, and it can be regarded as a clean stream in today’s press conference.
At the press conference, Dai Kangwei, the general manager of BAIC New Energy, was "nagging" for more than an hour, which was completely out of line with the originally announced process and time, and even seriously overtime. Usually at this time, I would be upset by such chatter, but this time I actually listened. Before, some media said that Dai Kangwei didn’t know much about marketing and management, which made the marketing rhythm of Extreme Fox in a mess. One moment he engaged in this title, and the other moment he engaged in that joint name. However, during her "rambling" for an hour, I did listen to the polishing of their products by her and the polar fox team. At least after listening to it, I can be particularly sure that their cars will not be bad.
Why do I feel this way? Because many polar foxes take it for granted and should not even be used for publicity. If you change to the first day of questioning, the high probability will be repeatedly called far ahead, and the millet of the next day may become a full stack of self-research. Whether it’s safety, battery, intelligence or cockpit health, the polar fox seems to make you feel like a person who bows his head and works silently. Dai Kangwei is a doctor of engineering. She may not be able to "brag" without those big names with Internet backgrounds. She even saved the science background of flaunting herself and Polar Fox. You know, Chery, who has always flaunted herself as a science man, is now constantly swearing at the press conference, saying that it is not really mixed without Chery. Where would a real science guy say that?
Therefore, before the price was announced, the atmosphere of the whole conference was a little different. It’s like you’re always eating a feast in Manchuria, but in fact, you find that real food doesn’t need big fish and big meat, and preserving the true taste of ingredients may make the water flow. Of course, this is not to say that the polar fox is a clear soup, pickled radish, and Alfa T5 is actually a very hard-core product. From the perspective of modeling, performance, engineering and use, it will never lose to any pure electric SUV of 150,000-200,000. Moreover, it is an "original" model. For example, its body length is 4,690 mm, which is less than 4.7 meters, but its wheelbase is 2,845 mm. Only the original pure electric platform can create a four-wheeled four-corner electric vehicle with such a shaft length ratio, and it is still an SUV.
During the whole press conference, all the technologies used by Polar Fox on Alpha T5, from 200 kW motor to 800V platform, to silicon carbide technology to 500V charging pile intelligent booster technology, will definitely be applauded by "child care" if they are put in other people’s press conferences, but it seems to be a normal thing to be told by Dai Kangwei at Polar Fox’s press conference. Even she talked about the health in the car and even mentioned the polar fox koala. But this slight digression is not boring, and it makes me feel that many ideas are engraved in their bones.
The problem with polar fox and polar fox Alpha T5 may really lie in the fact that too few people know about them. Extreme Fox may still have the idea that the fragrance of wine is not afraid of the depth of the alley in its promotional products. You know, when your products are relatively unfamiliar, even reducing the price can’t solve the problem. What’s more, I think the pricing of cars like Extreme Fox Alfa T5 is a conscience and even a low price strategy in the current market. Competitors are obviously not as strong as you, but being able to shout is also the way to survive. In the words of Lei Jun at the Xiaomi SU27 conference: Do you understand?
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