On July 14th, Pepsi-Cola and QQ Music, the head music platform of the young trend, successfully held the strongest sound on the 2024 Pepsi campus. With the blessing and influence of QQ music of the leading young audience, the strongest sound on the 2024 Pepsi campus is also regarded as a new starting point for the next ten-year journey of the Pepsi campus brand IP.
There is no limit to music, but desire is possible! The strongest voice of this year’s Pepsi campus is composed of 20 groups of campus singers from 26 competition areas across the country, which successfully entered the finals stage. Among them, powerful artists Ronghao Li, Dylan, Wan Nida, Shan Yichun and Che Che Che presented wonderful interactions and performances for the audience. QQ Music, as the joint producer of the strongest sound in this year’s Pepsi campus, provides all-round resource support and fully empowers young campus musicians to provide a stage to realize their dreams.
When you are young, you must sing your desire loudly, and 20 groups of players will compete at the peak to witness the birth of the strongest voice champion on campus!
The strongest voice of Pepsi campus has been committed to providing a multicultural youth stage for young people, tapping the creativity and possibility of music, and bringing courage and strength to the new generation to challenge themselves. This competition is divided into three parts: releasing the desire for new voices, singing the desire attitude, and dreaming for the peak. The contestants on the scene also showed their wonderful performances. On-site judges gave wonderful comments through the comprehensive performance of the contestants’ stage and typhoon. This time, the top three contestants with the strongest voice in Pepsi campus in 2024 were finally decided, namely champion Zhao Binbin, runner-up Yu Peishan and runner-up Zhang Mai.
Always love, always keep longing! The strongest sound of Pepsi Campus, which has arrived on schedule every year for eleven years, not only creates a stage with different energy and value for young musicians, but also enables countless musical talents to be realized. QQ Music and Pepsi have been working hard to find, excavate, respect and encourage young musicians, release their aspirations, and strive for their own high-light stage in life and realize their own dreams!
Release the young and eager attitude, and the annual music carnival is at this moment!
After the national finals of the strongest sound on Pepsi campus, the music carnival officially started! The singers present this time: Ronghao Li, Wan Nida, Shan Yichun, all made the top charts of QQ music for many times with their hit singles. More importantly, Dylan, the spokesperson of Pepsi, came to the scene to share his eager attitude, and brought surprise interaction with Che Che, the content partner of Pepsi’s strongest original club and one of the judges of this finals.
Shan Yichun set off a chorus with a song "When I miss you, the wind rises" and ignited the atmosphere. Wan Nida’s "MoJiaDai Mogadai" was sung in his hometown Fuzhou dialect, and the unique melody brought everyone to the free world that belongs only to her. Ronghao Li not only sang The Composer this time, but also performed a new song "One Hundred" specially created for Pepsi-Cola brand. He said that he not only wanted to do his best, but also wrote it in the summer, which was a good blessing to all graduates. He hoped that the new generation of musicians could keep their love for music in Do not forget your initiative mind forever.
As a spokesperson for Pepsi, Dylan also came to the scene wearing his own brand D.desirable and Pepsi’s co-branded money. His understanding of "Desire is possible" is that you should be bold when you are young, play bravely, desire comes from love, and as long as you are eager for the future, you can create infinite possibilities. The strongest sound of QQ Music X Pepsi Campus links young people with music, and pours music genes into Pepsi brand culture. The strongest sound of this year’s Pepsi Campus combines the cultural attributes of the young trend of QQ music to jointly help young people release their musical talents and young blood creativity, and resonate with the times.
With music as the carrier, we can ignite our dreams, so that every eager young person can draw a blueprint of their dreams and let their love and creativity continue. Just like the spirit conveyed by Pepsi brand, young people are encouraged to express themselves bravely and find the real meaning and value in their lives.
As the domestic head music platform, QQ Music represents the choice and authority of the music market. Apart from this cooperation with Pepsi, QQ Music also has deep interaction with many partners such as Heineken, Watsons, JD.COM, Mentholatum and Super IP. QQ Music links to more audiences through innovative content experience, conveys more profound cultural connotation and higher social value in music, and helps young people to grow up from growth to fame. At the same time, in the future, QQ Music will join hands with more brands to create more innovative marketing cases.
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