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??　　 Tonight (January 21), the 2023 CCTV Spring Festival Gala for the Year of the Rabbit arrived as scheduled. The program on the stage was wonderful, and the talented netizens also discovered many interesting highlights and warm and touching moments during the Spring Festival Gala. Here are eight highlights to share with you.

??Behind-the-scene 1: Yang Zi and Wu Lei are wearing "wrong" clothes? netizens teased: Why didn’t the notification be in place!

??The 2023 CCTV Year of the Rabbit Spring Festival Gala opened with Yang Zi, Zhao Liying, Song Zuer, Wan Qian, Bai Yu and other artists singing "Flowers Bloom and Planter".

??Some netizens noticed that during the opening performance, most of the artists on stage wore red clothes, and Yang Zi’s blue dress looked very "abrupt". Coincidentally, when Wu Lei performed the show later, netizens also found that the other three artists in the same group as him were wearing leather tops, only Wu Lei was different from everyone else.

??In this regard, netizens teased: "What? Why didn’t you inform Yang Zi and Wu Lei to wear the same clothes? Are these two classmates disconnected from the Internet?"

??Behind-the-scene 2: Spring Festival Gala clothing has attracted heated discussions, Yue Yunpeng Weibo responded: It doesn’t matter if we complain

??In the 2023 CCTV Year of the Rabbit Spring Festival Gala, the Spring Festival Gala regulars Yue Yunpeng and Sun Yue brought the crosstalk performance "My Change, Change, Change". Unexpectedly, their costumes first caused a wave of heated discussions and were ridiculed like a double-door refrigerator.

??After the performance, Yue Yunpeng, who got his mobile phone, also noticed the discussion among the netizens, and personally sent a Weibo response to the ridicule: "It’s Chinese New Year, everyone is happy, it’s okay to complain to us, it’s okay to say that our clothes are double-door refrigerators, it’s a bit hahahahahaha!" It seems that the imagination of the netizens has also successfully amused Xiao Yue Yue!

??Behind- the-scene 3: Did you come for dinner? Netizen ridicule: Zhang Ruoyun can eat too much, right?

??It was also during the interactive session of "My Change, Change, Change" that Zhang Ruoyun and others shared the roast chicken that Yue Yunpeng "changed" to eat. The other artists ate very "reserved", and when the camera turned to Zhang Ruoyun, he could not smile when he got the chicken, and then he took a large piece of chicken and ate it very fragrant.

??No wonder some netizens ridiculed Zhang Ruoyun for contributing the first joke of this year’s Spring Festival Gala: "Others are here to participate in the show, but Zhang Ruoyun is really here to eat!"

??Behind- the-scene 4: Deng Chao cuts wide angles as soon as he runs? Sun Li smiled and said: The director of the Spring Festival Gala has experience

??The first Weibo "detonation" hot search for the Spring Festival Gala of the Year of the Rabbit was brought by the artist Deng Chao. The reason turned out to be that netizens thought he was simply too funny!

??Last year, Deng Chao appeared on the stage of CCTV Spring Festival Gala for the first time. During the chorus program, he was too excited and acted too lively, which caused a heated discussion among netizens. Even his wife Sun Li posted a Weibo joke after watching the program: "It’s almost out of the camera"!

??When the audience learned that there was still Deng Chao in this year’s Spring Festival Gala, they once teased, wondering if Brother Chao would still be excited this year? And it turned out that our Brother Chao did not forget his original intention as always, and his excitement was still the happiest person in the Spring Festival Gala!

??His wife, Sun Li, also stayed in front of the TV early to pay attention to Deng Chao’s performance. After watching her husband’s performance, Sun Li also specially sent a Weibo laugh: "This year, the director has experience. As soon as Brother Chao runs, hurry up and cut the wide angle!"

??Behind-the-scene 5: The Spring Festival Gala reappears God is misplaced! Sabine changes to "Nina Belle" in seconds

??After becoming "Mickey Mouse" on the stage of the gala a few years ago due to stage dislocation, this year’s CCTV Spring Festival Gala host Sabine performed a god dislocation with a group of cute "little rabbits". From the opening host’s camera, Sabine seemed to have grown two rabbit ears. It is not only like wearing plush jewelry to "act cute", but also bumped into the shape of Lingna Belle, who has been on fire in recent years. No wonder netizens shouted: "Ning Na Belle is here!"

??Behind-the-scene 6: The witty response is praised, and Sabine is the first person to self-" anti-black "

??In addition, the highlights were still brought by Sabine. In the middle of the Spring Festival Gala, during a series of interactions, Sabine immediately responded to the hot discussion about himself "wearing high heels" and "wearing rabbit ears to act cute".

??In tonight’s Spring Festival Gala host, Sabine was first mistaken by netizens for "acting cute" wearing rabbit ears because of the wrong angle with the "little rabbit" behind him. Later, netizens found that his height was not dominant. He was wearing a pair of leather shoes with a high heel to host the program, and the topic of "how high is Sabine’s heel" was ridiculed and discussed by netizens.

??In the live broadcast session that followed, Sabine responded tactfully and interacted with the rabbit mascot funnily: "The netizens all said that I wear high heels, but you still think I’m short?" Then, he took the initiative to put on a real rabbit ear hood and responded to the hot search "God Dislocation".

??Behind-the-scene 7: Got caught by the door? Zhou Shen: "Take bamboo shoots"?

??In the Spring Festival Gala for the Year of the Rabbit, singer Zhou Shen dedicated the affectionate song "Flowers Bloom and Forget Worries".

??After Zhou Shen’s performance, some netizens said that they saw someone say that Zhou Shen was caught by the door on the stage at Moments. The reason was that when Zhou Shen sang, the lyrics and subtitles appeared around Zhou Shen, and the word "door" happened to be stuck on Zhou Shen’s head, as if it was "caught" by the door. After making such a joke, some netizens laughed and said: "It’s not easy for Zhou Shen to play bamboo shoots!"

??Behind-the-scene 8: Wang Zhuangliang brought his brothers to the Spring Festival Gala? Re-employment boy group: Received the "password"

??Singer Wang Zhuangliang sang the song "I’ve Been Drinking With the Past" with Su Youpeng, Wang Sulong, and Jiang Yuheng. At the end of the song, some careful netizens noticed that he deliberately compared the "six" gesture, which seemed to refer to bringing the "Re-Employment Boys Group" brothers to the Spring Festival Gala together.

??Last year, Wang Zhuangliang and Chen Chusheng, Xingxing, Zhang Yuan, Lu Hu, and Wang Yixin became popular with their interesting and emotional variety shows, and they also had a limited group name: Reemployment Men’s Group.

??Over the past year, the re-employment men’s group has joined forces to "re-employment" on multiple stages, and has also brought many wonderful presentations to the audience. Before, several brothers had expressed their hope to appear on the stage of CCTV Spring Festival Gala, but in the end this year, only Wang Jieliang participated in the whole process. Although the other five people failed to appear on the stage of the Spring Festival Gala, some careful netizens found that after Wang Jieliang finished performing the song, he deliberately raised his hand and raised a "six" gesture, which always refers to the "re-employment men’s group" brothers. Users said: "I’m touched! Brother Liang is bringing his five brothers to the Spring Festival Gala!"

??After the show ended, Lu Hu, Wang Yixin, and Zhang Yuan sent Weibo to support Wang Zhuang Liang, and Lu Hu called out more directly: "Have you received the password gesture that Brother Liang gave us?" Then he added a "tears running" expression, looking very moved. (xlzy/text)

This was no ordinary news, after all, every day a brand announces its new spokesperson.

But when it comes to Wahaha, it is extraordinary. Because the last official spokesperson of Doll Ha Pure Water was still 22 years ago.

Wahaha X Wang Leehom, 20 years of endorsement

Wang Leehom emerges

In 1998, when Wang Leehom first made his debut, he did not have much popularity in the mainland. Zong Qinghou defied all odds and signed Wang Leehom as a brand spokesperson. This was also Wang Leehom’s first endorsement in the mainland.

Wang Leehom is still just a newcomer, having just made his mark with his album "Circle and Rotate".

At that time, Wahaha was more popular than Wang Leehom, and many people also knew him through Wahaha advertisements on TV…

With the Wahaha mineral water with his own avatar printed on it, the channels are spread all over the shelves of major cities and even countless villages and towns in China, thus Wang Leehom quickly gained popularity.

And because of Wang Leehom’s subsequent popularity, he became a household name in the domestic music scene, and Wahaha became even more popular because of its spokesperson linkage.

"In the past, the days were very slow, the car and mail were slow, and life was only enough to love one person."

Just like a poem written by Mu Xin, Wahaha at that time had the single-mindedness and dedication of an old-fashioned person.Wahaha and Wang Leehom spent their peak years together.

Wahaha x Leehom Wang, advertising story

From Wahaha’s perspective, the vision of choosing to sign Wang Leehom back then was forward-looking. Because at that time, Wang Leehom was not yet popular on both sides of the strait. Later, Wang Leehom, as an evergreen in the music world, and the image of a high-quality idol, also provided the Wahaha brand with years of inspirationPositive brand endorsement…

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Wait until you understand

The cooperation between Wahaha and Wang Leehom has always been a story in the history of advertising. They achieved each other in the early days of entering the market, and their cooperation has been more than 20 years. For more than 20 years, Wang Leehom has become a representative of Wahaha to some extent. Together with Wahaha’s brandImage is deeply rooted…

Therefore, when Wahaha officially announced Xu Guanghan as the new spokesperson, many fans and consumers couldn’t accept it for a while. Their advertisements on Douyin and blockbuster comments were all:When will I change back to Leehom Wang and when will I drink it?

Wahaha’s brand crisis

Breaking the endorsement myth

In 2019, an interview with Zong Fuli, the successor of Wahaha, broke the "endorsement myth" between Wang Leehom and Wahaha.

She bluntly said that she did not like Wang Leehom, nor did she like Wahaha pure water packaging, because "Wang Leehom is too old" and has some aesthetic fatigue.

In fact, it is not only the spokesperson Wang Leehom who is no longer "young", but also grows old with the spokespersonWahaha brand itself…

existYear 2013, Wahaha reached the peak of revenue. That year, the group company completed beverage production throughout the year12.70 million tonsRealize operating income78.30 billion yuan, an increase of 23% year-on-year, achieving profits and taxes of 13.90 billion yuan.

exist2014, Wahaha sales72 billion yuanOperating Income of Wahaha in 201567.70 billion yuan;2016, Wahaha sales52.90 billion yuan…

The declining sales year after year also means that Wahaha’s "midlife crisis"Officially arrived.

Many people attribute Wahaha’s crisis to its products, because from the perspective of products, Wahaha has not been able to achieve the same results in recent yearsNo impressive explosives appearedThe revenue is still supported by the classic products represented by Nutrition Express, so the product aging situation is prominent.

Wahaha X Xu Guanghan, probing the edge of traffic

While replacing the spokesperson, Wahaha Pure Water also launched a new advertising slogan: "Water is water, let water return to purity".

Back in the day,In order to break the monopoly of WahahaOther "water" brands began to play different slogans, positioning mineral water, rich in minerals. Or spring water, sweet and pure natural.

Wahaha’s official website explained why they chose Xu Guanghan: "Xu Guanghan made his debut in 2003. During the 17 years of ups and downs, despite the difficulties and challenges, he has always maintained the purest original intention and love for the performing arts, which is highly compatible with the simple and pure characteristics of Wahaha Pure Water."

However, compared with the previous spokesperson Wang Leehom, there was currently a big gap in terms of popularity and works. The most important thing was that more than 20 years of brand endorsements had allowed Wang Leehom to shape the unique temperament of the Wahaha brand itself, such as "sunshine, purity, ability", etc. This unique temperament suddenly changed, which was of course unacceptable.

This is also the reason why Xu Guanghan’s brand endorsement encountered opposition from a large number of fans.

It can be seen that Wahaha has decided to replace the spokesperson in order to better achieve brand upgrading and complete brand rejuvenation, but this goal cannot be achieved by replacing Wang Leehom with Xu Guanghan.

For a company with a solidified system, when sales decline, it is inevitable to toss, and there is no market competitiveness in product innovation.Otherwise, the first thing to do in publicity is to change the logo and spokespersonThe problem is that the product has not changed, and just changing the spokesperson will only treat the symptoms rather than the root cause

Take advantage of the trend and start with youth

Old brand label

If the product has been launched for a long time, then Coca-Cola, Pepsi, 7-Up soda…Which is not a beverage that has been launched for more than a hundred years and is still selling well around the world today?

But at the same time, these brands are not aging at all, and even at the forefront of youth trends, creating a lot of young social topics every year. And keep the brand young,The most important thing is to break into the circle of young people and communicate with them in the unique language of young people…

For example, in 2013, Coca-Cola published an article on the packaging, launched a nickname bottle, and added hot words such as white rich beauty, otaku, straight-A student, etc. to the original product packaging. Label-based marketing allowed young people who were actively looking for self-identification to take their seats, and the nickname bottle even became a social currency for young people for a while.

Oreo, which is also a product that has been selling well for more than 100 years, can always convey Oreo’s brand perception of "big brain", "interesting" and "cool" through endless marketing methods.

A long time ago maxed out Moments Oreo joint universe Internet celebrity brand supreme, change the color can be sold for hundreds of dollars.

Wahaha’s Road to Change

In fact, as early as the end of 2018, after Zong Fuli served as the head of Wahaha’s public relations department, she has always been committed toBrand rejuvenation…Enter the campus, launch the Wahaha campus marketing competition, and listen to the voices of young people…

This year’s 520, combined with young people’s favoriteBlind box gameplay, launched "Blind Water". By selling 5,000 boxes at a price of 66 yuan per box, 1,000 boxes were launched every day, and every time it was launched, it sold out in seconds, achieving good results. And on May 29 this year, Zong Qinghou even played a live broadcast on the Douyin platform.

Wahaha, the "elderly trend", has made a lot of efforts so far. However, maybe it was because it was too much about marketers and channels in the past, and in today’s traffic era, Wahaha always felt that it was a little too much.

Although there are many activities, the volume does not seem to be large. After 33 years, Wahaha has to move towards a successful transformation.Just relying on the marketing strategy of one hammer in the east and one stick in the west is probably not enough.

How to stay young depends on these four points

Marketing creativity

I don’t know if you have noticed that for so many years, whether it is from Wahaha’s packaging or design, it has basically remained the same. It has always followed the consistent style, reflecting the brand’s lack of innovation.

I believe that many people grew up drinking Wahaha when they were young, but there are so many choices in the market now. Who would choose "soil" products.After all, something from a very early age is unlikely to match the tastes and aesthetics of today’s consumers.

Compared with Wahaha, Nongfu Spring does better in this regard. Nongfu Spring’s various new packaging designs have won foreign awards repeatedly, and it integrates design elements into marketing.Let every bottle design become an event marketing, attracting the attention of the industry.

Channel selectivity

According to the data, Wahaha has deeply cultivated nearly 10,000 dealers, hundreds of thousands of wholesalers, and more than 3 million retail end points across the country, and can spread new products to every commissary in remote rural areas across the country within a week."Wherever there is a commissary in China, you can see Wahaha products."

And Wahaha’s channel-based marketing model has also been cited by Harvard Business School as a case of Chinese channel innovation.

Of course, for FMCG, channels are extremely important. But inIn today’s mobile Internet, many brands have begun to advocate de-channelization and become D2C brandsOnline marketing and sales have become an important source of corporate revenue. And with the rise of e-commerce, Wahaha has missed the dividend period.

This is not to say that channels are not important, but that the trend of direct-to-consumer sales cannot be ignored because of over-reliance on channels. If you rely too much on channels, then this may also be one of the reasons why Wahaha has not seen Internet celebrity brands in recent years.

Adapt to the times and catch up with the dividend period

Due to the excessive emphasis on the effectiveness of offline marketing channels, Wahaha has also resisted e-commerce for many years.

In 2016, Ma Yun raised the issue ofThe basic concept of "five new" in e-commerceAfter listening to this, Zong Qinghou said that "except for the reliable new technology, everything else is nonsense". After that, Zong Qinghou felt: "E-commerce is easy to dump at low prices, which will disrupt the market, so in the end, business has to return to the real economy." At this moment, he still believes that marketing channels are the key.

In 2018, Zong Qinghou made a change in his treatment of e-commerce, publicly stating in an interview, "We do not boycott e-commerce, nor do we embrace e-commerce.".

The result was predictable.

At this moment, Wahaha has only just begun to fully embrace e-commerce, but it has to be admitted that this has been delayed for several years.Due to Zong Qinghou’s resistance to e-commerce, Wahaha lost a great opportunity…

As a middle-aged brand, Wahaha naturally wants to complete the brand rejuvenation, but this problemIt is not something that Xu Guanghan can completely solve.…

From product and design innovation, to the transformation of marketing methods and channels, to embracing new platforms such as e-commerce and live broadcasting, all of these must be done with great care.Otherwise, the so-called brand rejuvenation is just a slogan for Wahaha.

Take the lead and start now

From a big brand of Wahaha to the current sunset, we have witnessed their glorious side, and Wahaha advertisements can be seen everywhere in the streets. Up to now, the dazzling array of advertisements has dizzied us.In the market of traffic, it is essential to seize the opportunity, seize the opportunity, and have a keen business sense…

Responsible editor:

Recently, the new standard version officially listed, the new car launched two configuration models, priced 249,800 – 269,800 yuan. Under the premise of price reduction, the configuration has increased or decreased, and the overall cost performance has improved. However, the new M5 may not have reached the level of explosion, and it is still difficult to twist the overall decline of the brand.

According to the data of the Passenger Federation, the sales volume of new energy vehicles reached 3.747 million in the first half of this year, an increase of 44.1% year-on-year. Under the background of the high growth rate of the new energy vehicle market, the Q-world M5 lagged behind the market. Taking the Q-world M5, which sells the main model, as an example, the cumulative sales volume in the first half of this year was only 17,067, a year-on-year decrease of 15.5%.

Recently, we visited several Huawei stores and learned that the 2022 Q M5 now has a discount of up to 55,000 yuan. However, the price reduction can not be exchanged for sales. We believe that the reason for this situation is the decline of Q products, as well as the emergence of competing products, Q failed to respond quickly and other factors.

The price of the new model is reduced, and the discount of the old model is even stronger.

As the market penetration rate gradually increases, the elimination competition of new energy vehicles is accelerating. Ideal monthly delivery is leading steadily, NIO delivery is rebounding, Xiaopeng G6 is expected to play a "turnaround", while Zero Run, Nezha and Extreme Krypton perform well. At the same time, new energy users are also undergoing a fundamental transformation, from early adopters to the general public. Who can break through and survive? The "key to victory" still lies in differentiated products and excellent technology.

As a user of new energy vehicles for 6 years, and a small editor of the owner at the same time, I personally have always believed that 1.86 million new owners of BYD last year could not have purchased BYD for BYD’s intelligence, because BYD’s intelligence has always been very bad, and the real reason for driving consumers to buy is excellent new energy technology. Many brands are also aware of this key point and spare no effort to publicize their own new energy technology platforms.

With the help of Huawei’s halo, Ask the World has been a highlight. Although everyone only knows Huawei but not Cyrus, Ask the World M5 is still Cyrus in the end, and Cyrus is still a concubine in the end. If you want resources, you don’t have resources, and if you want technology, you don’t have technology. Dongfeng has new energy technology, but it’s not the turn to ask the world, and the direct descendants of Lan Tu and Fengshen will be given priority to "enjoy". If it wasn’t for Huawei’s blessing, maybe Cyrus would run faster than Weimaraner, and Skyrim.

Since he couldn’t get the technical support from the "big factory", Cyrus couldn’t figure it out himself, so he could only use the ready-made solution of his partners. The new energy technology of the M5 was also from Huawei, using the HUAWEI DriveONE pure electric drive platform. At the same time as the price of the new M5 was reduced, the battery life of the new car under WLTC conditions was increased from 150km to 200km, but the number of cameras was reduced, and some configurations were also castrated.

The new Q Jie M5 standard version is officially listed, and the old model discount is quite awesome. It is understood that the 2022 Q Jie M5 cash discount is 35,000 yuan, and there is a small amount of stable 20,000 government subsidies, and the comprehensive discount for the new car reaches 55,000 yuan. Take the lowest 2022 extended range rear drive standard version as an example, the guide price is 259,800 yuan, and the discount is more than 200,000 yuan, which is 45,000 yuan cheaper than the new model.

The market competition is intensifying, and the core selling points are not outstanding

Is it cost-effective to buy a 200,000 budget to ask the world M5? The BYD frigate 07 of the same level, the starting threshold is set at 202,800; the "table-lifting" zero-run C11 extended range version, 149,800; quite the bold dark blue S7, the extended range version starts at 149,900 yuan, and the top match is also 169,900 yuan. The guide price is 80,000 – 100,000 yuan cheaper than the asking world M5. The question is, can the product power of the asking world M5 support this price difference?

Hardware specifications such as the chassis of the front double fork arms and the rear five links, the 150km WLTC pure electric battery life, and various indicators on the books, there is no shortage of competing products. In all fairness, the smart car machine of the M5 is indeed easy to use, showing the fineness, the fluency of use, the response speed of human-machine interaction, and the degree of intelligence are almost impeccable. But are these so-called "smart" worth buying for nearly 100,000 yuan?

Ask the world M5 positioning medium-sized SUV, but the body size is compact. Among the compact hybrid SUV, there are many products that are not compact, such as BYD, which leads the entire new energy market. The DM-i version starts at 154,800 yuan, and the long-life version is also 179,800 yuan. Under the premise of similar battery life, it is 70,000 yuan cheaper than the Ask World M5. Moreover, whether it is word-of-mouth or second-hand value preservation, the Song Plus DM-i must be stable.

At the same time, the traditional fuel vehicle brand officially started the transformation, the launch of the E series and series, and the release of the D family. For example, the power and fuel consumption, comfort and intelligence are fully balanced, and the top match is only 173,700 yuan. Of course, the pure electric endurance is still a little bit worse. Also, to accelerate the landing of intelligent new energy layout, performance and price are worth looking forward to.

Write at the end

Compared with new power brands, Wenjie’s service and intelligence are not outstanding. Compared with the new energy brands of traditional car companies, Wenjie’s core technology is not leading either. Whether it is its own product competitiveness or the market environment, in terms of the current sales performance of Wenjie, it is indeed facing greater growth pressure. The arrival of the new Wenjie M5 standard version may be able to inject new vitality into the rising sales of Wenjie. It can also be seen that Wenjie has realized the problem, but the strength and courage to reverse the decline are still lacking.

　　Our reporter, Wan Jing

　　In June 2016, after the release of the "Opinions of the State Council on Establishing Fair Competition and Censorship in the Construction of the Market System" (hereinafter referred to as Document No. 34), in 2017, all provinces and cities across the country began to establish rules and regulations, and fully implemented Document No. 34. 31 provinces have issued implementation plans or implementation measures.

　　The National Development and Reform Commission, the Ministry of Finance, the Ministry of Commerce, the State Administration for Industry and Commerce, and the Legislative Affairs Office of the State Council, together with relevant departments, studied and formulated the "Detailed Rules for the Implementation of Fair Competition Censorship (Interim) " (hereinafter referred to as the "Detailed Rules"), which were approved by the State Council and issued in October 2017. The industry unanimously commented that "another boot has landed" to allow the fair competition review to enter the substantive implementation stage.

　　19 provinces were included in the performance appraisal

　　"Legal Daily" reporters found that since the release of Article 34, all ministries and commissions of the State Council have established a fair competition review mechanism; 31 provinces have issued implementation plans to carry out the review work in an orderly manner. It is particularly noteworthy that 19 of these 31 provinces have proposed to establish and improve the government affairs and administrative commitment assessment system and improve the accountability mechanism for fair competition review.

　　Six provinces – Shaanxi, Jiangsu, Tianjin, Jiangxi, Hebei and Qinghai – called for stronger accountability and the establishment of a system of assessment, supervision and accountability for fair competition review work. Taking Jiangxi Province as an example, the Provincial Fair Competition Review Joint Conference Office and relevant industry authorities should strengthen the assessment and supervision of fair competition review work, and local governments and departments that fail to conduct fair competition review or violate fair competition review standards and introduce policies and measures, as well as fail to correct relevant policies and measures in a timely manner, must be seriously accountable.

　　In addition, more than 10 provinces (autonomous regions and municipalities) including Shanghai, Tibet, Inner Mongolia and Shandong have proposed to improve the evaluation mechanism and encourage the government to purchase services and entrust third parties to carry out evaluations. Evaluation reports should be open to the public for comments, and evaluation results should be open to the public.

　　The rules ensure that the review is left behind

　　At the end of October 2017, the "Detailed Rules" jointly issued by the National Development and Reform Commission, the Ministry of Finance, the Ministry of Commerce, the State Administration for Industry and Commerce, and the Legislative Affairs Office of the State Council were officially issued. Non-review and non-serious review in the practice of fair competition review are the primary issues to be solved by the "Detailed Rules".

　　To this end, the "Detailed Rules" mainly strengthen the procedural constraints on the fair competition review work in the following aspects: clarify the internal review mechanism, require the formation of written review conclusions, refine the rules and procedures for soliciting opinions, and establish a regular reporting system. More notably, the "Detailed Rules" further clarify the issue of supervision and reporting and accountability, and stipulate that any unit or individual can report to the policy-making authority or report to the superior authority or the anti-monopoly law enforcement agency if the review is not conducted or the review standards are violated.

　　Professor Shi Jianzhong, a member of the Expert Advisory Group of the Anti-Monopoly Committee of the State Council and Vice President of China University of Political Science and Law, believes that it is far from enough to establish fair competition censorship, and the cage of the system must be further tightened and tightened. The Detailed Rules explain and refine the relevant provisions of fair competition censorship from the aspects of review mechanisms and procedures, review standards, exception provisions, social supervision, and accountability, ensuring that fair competition review becomes a necessary procedure before the introduction of policies and measures, ensuring that review leaves traces, avoiding self-censorship as a formality, and preventing perfunctory.

　　Investigate and punish restrictions on competition

　　In July 2017, the National Development and Reform Commission disclosed that the National Development and Reform Commission and the Sichuan Provincial Development and Reform Commission investigated and found that the Chengdu State-owned Assets Supervision and Administration Commission organized a special coordination meeting and issued meeting notes, requiring municipal state-owned enterprises and their wholly-owned and controlling subsidiaries (sub) companies to give priority to insurance services provided by local state-owned enterprises under the same conditions of price and service. Chengdu State-owned Assets Supervision and Administration Commission took the initiative to issue a document to abolish the above meeting notes.

　　Rather than establishing rules and regulations, the public is more concerned about practical actions. As fair competition censorship has gradually and solidly advanced across the country, in 2017, many local governments began to strictly review their respective policy documents in accordance with the spirit of Circular 34. During the year, many acts of restricting competition or abusing administrative power to interfere with market competition order have been corrected or are being corrected.

　　According to a person from the Price Supervision Bureau of the National Development and Reform Commission, there are currently more than 40 cases of abuse of administrative power to exclude and restrict competition that have been completed or are being handled in various places, and will be disclosed one after another in the near future.

　　On December 5, 2017, the National Development and Reform Commission, the Ministry of Finance, and the Ministry of Commerce jointly issued the "2017-2018 Work Plan for Cleaning Up Existing Policies to Exclude and Restrict Competition".

　　According to the plan, by May 2018, all departments of the State Council and local people’s governments at all levels and their subordinate departments will form a conclusion on the policies and measures to eliminate and restrict competition, and repeal or adjust them according to the procedures. Before July 2018, local people’s governments at all levels and their subordinate departments will conduct a comprehensive summary of the clean-up work, form a written report, and report it level by level. Before November 2018, the inter-ministerial joint conference on fair competition review will organize inspections of the clean-up work of all provinces (autonomous regions and municipalities) and departments, and correct those that are not in place.

　　Supervision network ride-hailing local policy

　　In 2017, the biggest challenge to fair competition censorship was the introduction of local policies on ride-hailing. Many people use local policies on ride-hailing as "test strips" to test whether fair competition reviews are real.

　　New regulations on ride-hailing in many places have set up obstacles to the relevant conditions of "people and cars", and "deliberately" shrinking the policy space given to the online car-hailing industry by the Ministry of Transport. In response, Beijing Tianyuan Law Firm recently reported to the relevant anti-monopoly law enforcement agencies that "the detailed rules of online car-hailing in some cities are suspected of violating fair competition censorship and are suspected of abusing administrative power to exclude and restrict competition." At present, the National Development and Reform Commission has started to investigate the situation of local online car-hailing fair competition reviews.

　　Under the supervision of the National Development and Reform Commission, in September 2017, Quanzhou, Fujian and Lanzhou, Gansu Province successively revised the previously formulated detailed rules for the implementation of online car-hailing. The adjustment direction includes weakening the personal and household registration restrictions on online car-hailing drivers, lowering the price and technical conditions requirements for online car-hailing vehicles, canceling access restrictions on online car-hailing vehicles and drivers, and canceling other unreasonable restrictions that violate the requirements of the market economy.

　　According to a relevant person from the Price Supervision Bureau of the National Development and Reform Commission, many local governments are not copying or forwarding documents in implementing the spirit of Document No. 34, but actually conducting censorship, which is why there are more than 40 cases mentioned above. This is also closely related to the efforts of the development and reform departments to initiate and organize local administrative departments to train and study Document No. 34 and the Detailed Rules. At present, some local governments, especially at the grass-roots municipal and county levels, need to speed up the implementation of fair competition censorship, establish relevant working mechanisms as soon as possible, and really move. In addition, local governments need to come up with practical solutions in specific work implementation, such as the problem of "stock clearance".

　　Just after the Spring Festival holiday, BYD began to "strengthen" its friends. On February 19th, BYD launched the glory version of Qin PLUS and destroyer 05, and set the starting price of the two models at 79,800 yuan. A week later, BYD Han and Tang glory models also came on the market. Among them, BYD Han DM-i glory version started at 169,800 yuan, Han EV glory version started at 179,800 yuan, Tang DM-i glory version started at 179,800 yuan, and there were also 2024 Han DM-p God of War versions with a price of 259,800 yuan. Obviously, for the whole automobile market, this price reduction is not only an operation of "lifting the table", but also a blow to all friends in the price range of 100,000-150,000 yuan.

　　According to the sales data in the first two weeks of March, BYD achieved 38,600 vehicles and 49,100 vehicles respectively. At the same time, thanks to the continuous expansion of the glory family, BYD’s sales in the second week (March 4-March 10) finally returned to more than 40,000 vehicles, which not only surpassed Volkswagen in sales, but also increased by more than 27% from last week. Analysis of the reasons: First, the price war effect of the core product line is remarkable. Up to now, BYD has launched more than 10 glory versions of new cars, from Qin PLUS glory version, Han EV glory version to Seagull glory version, etc., and the main models of BYD Dynasty series and Ocean series have basically completed the annual change.

　　Secondly, BYD used "all-category layout+energy revolution+cost control+intelligent upgrade" to fundamentally rob the user population of the joint venture brand. In the past, independent brands wanted to break through the blockade of joint venture brands on the mainstream household market, mostly relying on a single category to break through. The most common one was to make a "flat replacement" for CR-V or RAV4 models. However, with the continuous deepening of BYD’s "vehicle intelligence" strategy, the core advantages of its products no longer rely solely on price, but have achieved a comprehensive breakthrough in driving comfort, economy and intelligence, especially BYD, which has always been considered by the outside world as lacking intelligence. With the cooperation between the 2024 BYD Han EV Glory Edition and Horizon (equipped with Journey 5), BYD, a "top student", has opened the road of high-level intellectual driving.

　　Therefore, if BYD’s strategy of "electricity is lower than oil" only makes the joint venture car companies "complain repeatedly", then it is even more painful for friends that this top student whose annual sales just broke 3 million will continue to make progress in 2024.

　　There is no time to be quiet, and the intelligent track only has to be rolled up.

　　On the 2024 BYD Dream Day held on January 16th this year, Wang Chuanfu announced a new strategy for the intelligent development of enterprise cars — — The whole vehicle is intelligent, and it shows the intelligent strength and future strategic layout to the outside world.

　　Taking the automatic driving section as an example, BYD divides the existing DiPilot intelligent driving platform into two systems and multiple gears, among which the L2-oriented auxiliary driving system is uniformly named DiPilot 10 and 30 platforms, while the L2+-oriented high-order intelligent driving system is uniformly named DiPilot 100, 300 and 600, and the newly launched BYD Han EV Glory Edition Eye of God intelligent driving model is built based on DiPilot 100 platform.

　　According to official information, the glory version of Han EV with a price of 249,800 yuan is the first model of Yadi Dynasty equipped with the "Eye of the God" DiPilot 100 platform. Its hardware adopts a high-order intelligent driving special computing scheme from the horizon, with a computing power of 128TOPS. Based on the L2+ intelligent driving assistance function, it has upgraded the high-speed navigation NOA and AVP parking service functions of high-speed and urban expressways. It can also achieve driving tasks such as intersection traffic (straight, left turn, right turn, U-turn, etc.), traffic light traffic, overtaking, intelligent obstacle avoidance, merging, lane keeping, cruising driving, lane switching and pedestrian-non-motor vehicle courtesy in urban areas, and the intelligent driving strength has been improved obviously.

　　Wang Chuanfu believes that vehicle intelligence can solve two major pain points: First, at present, the industry equates automobile intelligence with intelligent cabin driving, which leads to the narrowing of the concept; Second, most systems of smart cars are purchased and assembled by different suppliers, which leads to the failure of linkage and integration between systems and the inability to truly meet the diverse needs of users.

　　Speaking of this, Journey 5 is also the first computing solution in the industry that integrates high-order automatic driving and intelligent interaction. It not only has a computing power of 100, but also has a computing performance of 1718FPS, a delay speed of 60 milliseconds, and a power consumption of 30 watts. From the book data evaluation, it has indeed achieved the characteristics of high computing power, high performance and low power consumption, and hand in hand with BYD Han EV Glory Edition with an annual sales volume of 220,000+. It will also promote NOA’s high-level intelligent driving function to continue to explore models below 250,000 yuan, especially in the face of the core demands of NOA’s "opening the city", "scale" and reducing costs and increasing efficiency in 2024, and the cooperation with Horizon will also help BYD to go more smoothly on the road of high-level intelligent driving.

　　Horizon makes BYD’s road to high-level intellectual driving smoother.

　　Why choose the horizon? From a macro perspective, Horizon is currently the largest intelligent driving computing solution provider in China, and it is also the first intelligent driving computing solution provider in the industry that can support L2~L4 full-scene intelligent driving pre-installation mass production. According to the latest Market Share List of NOA Calculation Scheme for Passenger Cars Front-mounted in China Market in 2023 released by the Institute of Intelligent Automobile of Hi-Tech, Horizon has become the head player after NVIDIA, accounting for 35.49% of the market, and NOA models equipped with Horizon calculation scheme are in the lead at present.

　　Obviously, from the perspective of industry status and mass production capacity, Horizon and BYD can be called "suitable".

　　Secondly, judging from the bottleneck of NOA track development, the breakthrough of NOA high-level intelligent driving needs to go through three hurdles, namely, cost hurdle, scale hurdle and daily hurdle; At the same time, for car companies, the demand for smart driving products is developing differently. The essence of volume value and volume price comes from the bottleneck of efficiency. The key to solving the problem lies in the reconstruction of the computing base, and all of this is to reduce costs and increase efficiency. The computing scheme based on unified hardware architecture, tool chain and software stack will be the ultimate answer.

　　The brand-new ecological model proposed by Horizon, which is soft and hard full-stack empowerment and cooperation between car companies, is in line with the intelligent demands of the current head car companies. First, Horizon is one of the few players in the industry who have the full-stack capability of software and hardware. In addition to launching Journey 5 and Journey 6 series for high-level intelligent driving, Horizon also has world-class algorithms and leading software technology stack, which realizes the rapid deployment of high-performance algorithms by combining the advantages of software and hardware of Horizon. Second, Horizon is committed to creating an "ARM+Android" model in the era of smart cars through various empowerment methods such as open software IP authorization and BPU IP authorization. Based on the technical scheme of "chip+tool chain+reference algorithm", it will build a software and hardware shelf for intelligent driving, which will help the development and landing of differentiated intelligent driving schemes between car companies and industrial chain partners.

　　It can be found that Horizon can not only provide a smart driving calculation scheme covering low, middle and high levels, but also provide a flexible and affordable smart driving scheme, which is just in line with "vehicles that need to travel" like BYD Tang, Song and Seal, and from the user’s point of view, in the future, high-speed pilot-assisted driving functions should also be standard for mid-to high-end brands.

　　Obviously, the urban NOA is much more complicated than the high-speed NOA, so it puts forward higher requirements for the ability of the intelligent driving system. At present, only a few car companies have this ability, and with the listing of BYD Han EV Glory Edition, it undoubtedly means that BYD’s "intelligent second half" has taken a step forward successfully, and the platform cooperation of the horizon will also help BYD speed up its intelligence. It is worth mentioning that BYD has officially announced that it will be the first batch of mass-produced intentional cooperative car companies of Horizon Journey 6 series. Based on the cooperation of Journey 6, the two parties will jointly open a new stage of the development of smart driving. (Text: Yang Xiaohong Figure: Horizon BYD)

Every editor, Zhang Jinhe　　　　

On the evening of October 8, 2023, Hengda Automobile announced the resumption of trading and disclosed the latest progress of the war investment.

Evergrande Motor said in the announcement that on September 29, 2023, it received a letter from Newton Group stating that in view of Evergrande Motor’s announcement of the suspension of trading of its shares on September 28, 2023, together with a series of recent changes in China Evergrande, which in turn will also bring significant uncertainty to the share purchase agreement and the proposed transaction. According to the share purchase agreement, the completion of Evergrande Group’s workout and a series of other prerequisites are very important prerequisites for closing. In this case,Newton Group suspends its obligations under the share purchase agreement.　

Newton Group said that according to the transitional financial support agreement, due to the current situation that the preconditions under the share purchase agreement cannot be met, the preconditions for Newton (Zhejiang) Automobile to pay the second and third funds to Hengda New Energy Vehicle (Tianjin) have not been met.It is not obligated to pay the second and third tranches of funds to Hengda New Energy Vehicle (Tianjin) for the time being.　

In addition, Newton Group also hopes that Hengda Automobile will reply to clarify the following aspects:

First, the Hengda Group workout plan involved in the share purchase agreement needs to be readjusted, and there are plans to launch a new restructuring plan;

Second, China Evergrande, Evergrande Automobile, creditors and related parties are willing to renegotiate the adjustments required for the proposed transaction plan on the premise that the new restructuring plan is clear.

Third, Newton Group confirms that the letter sent to Hengda Automobile does not constitute a notice to terminate the share purchase agreement, and there is no request to terminate the share purchase agreement as of the date of issuance.

Evergrande Automobile pointed out that on October 5, 2023, it sent a reply to Newton Group.Expresses its willingness to renegotiate with it any necessary adjustments to its plans for the proposed transaction.Evergrande also said it would make further announcements in due course in accordance with the Listing Rules and Takeover Rules.　

The board of directors of Evergrande Automobile believes that,It currently has no other insider information that needs to be released.It has applied to the Stock Exchange to resume trading from 9:00 am on October 9, 2023.　At the same time, Evergrande also cautioned that as the proposed transaction may not proceed, shareholders and potential investors should exercise caution during the transaction.

On the evening of August 14, Hengda Automobile (0708.HK) issued an announcement,The first strategic investment of US $500 million (about RMB 3.63 billion) by the US-listed company Newton Group (NWTN), which is held by the UAE sovereign fund, and 600 million RMB transition funds will arrive one after another 5 working days after the announcement…

All investment funds are used in Hengda Automobile’s Tianjin factory to ensure the normal production of Hengchi 5 and the successive mass production of Hengchi 6 and 7It is reported thatNWTN Group will also assist Hengda Automobile to develop overseas markets and achieve the annual export of 30,000 – 50,000 Hengchi vehicles to the Middle East market…

Before the suspension, Hengda Automobile’s share price was HK $0.56, and its market value was HK $6.073 billion.

On the evening of September 21, Hengda Automobile released the 2023 semi-annual report, showing that as of June 30, 2023, the company’s total assets 42.852 billion yuan (RMB, the same below),Total liabilities 75.692 billion yuan.

As of June 30, 2023, Hengda Motor borrowed 26.997 billion yuan, up 1.011 billion yuan from 25.985 billion yuan at the end of 2022.

As of June 30, 2023, Hengda Automobile was involved inFailure to pay off maturing debts accumulated about 9.341 billion yuan, the overdue commercial ticket accumulated about 3.591 billion yuan.

In the first half of 2023, Hengda will focus on the production and delivery of Hengchi 5, with more than 760 vehicles delivered.

On the evening of July 26, 2023, Hengda Automobile (00708.HK) released its 2021 and 2022 results announcement. For the year ended December 31, 2022,The Group incurred a loss of 27.664 billion yuan (2021: loss 56.344 billion yuan)As of December 31, 2022, the Group’s cumulative loss and shareholder loss were 98.906 billion yuan (2021: loss 71.241 billion yuan) and 68.651 billion yuan (2021: loss 39.339 billion yuan) respectively.Cash and cash equivalents at 31 December 2022 at $220 million (2021: $2.453 billion)…

Image source: Hengda Automobile Announcement

In terms of debt,Evergrande Automobile’s total liabilities in 2022 are 183.872 billion yuan, excluding the advance receipt 3.314 billion yuan, the debt scale is 180.558 billion yuan. As of December 31, 2022,The Group is involved in unliquidated maturing debts of approximately 11.626 billion yuanIn addition, as of December 31, 202,Group overdue tickets accumulated about 18.512 billion yuanAs of December 31, 2022, Hengda AutomobileThe total assets are 115.22 billion yuan, which is already insolvent…

According to Life Daily, Newton Group (NWTN) is the "pacesetter" of new energy vehicles in the United Arab Emirates, with deep ties to China. Newton Group was formerly known as the Tianjin-based company Iconic. After "Nirvana",Newton Group received funding from the UAE Royal Fund and was established in Dubai in 2016To be born again.Newton Group is now controlled by the Royal Group of the United Arab EmiratesIt has unique advantages in core technologies such as modular pure electric platforms, digital vehicle interconnection systems, electrical and electronic architecture, and autonomous driving. Supercar, full-size SPV, and compact SPV are the main products being developed by Newton Group.

As the first manufacturer to obtain a new energy vehicle production license in Abu Dhabi, the strength of Newton Group should not be underestimated. In May 2022, Newton Group announced that it signed a PIPE subscription agreement with Al Ataa Investment LLC (hereinafter referred to as LLC) in Abu Dhabi, UAE, with a total amount of 200 million US dollars. LLC is the UAE Royal Assets Company, which is not only an important part of the UAE economy, but also represents the national intention of the UAE’s special political system. This subscription shows the strong support of the UAE for new energy vehicles, and also shows the country’s determination to develop local new energy vehicles.

With the strong support of the UAE government,Newton Group successfully "landed" on Nasdaq in the United States on November 14, 2022, becoming the first stock in the United Arab Emirates’ new energy vehicle listing in the United States…

Before putting on the coat of "the first share of new energy vehicles in the United Arab Emirates", Newton Group was active in domestic and foreign markets as the "Iconic" brand.

According to Iconic’s official Weibo chat history, in September 2016, Tianjin Iconic New Energy Vehicle Co., Ltd. was established. In April of the following year, the company brought its first pure electric MPV to the Shanghai Auto Show and claimed that it had won nearly 10,000 pre-orders at home and abroad before it was listed. The first batch of new cars will be delivered in 2019.

Image source: Weibo screenshot

Similar to the "hot-selling" news of the product, there are also its big-name partners that have been officially announced, such as product design by W Motors, a Middle Eastern supercar manufacturer, prototype car building by Turin studio, and working with Microsoft to create future smart travel solutions.

However, as the time came to 2019, Iconic did not release more news on the delivery of orders. But at the same time, the company is still revealing new "highlights". According to a report by China News Service in April 2019, during the 2019 Shanghai Auto Show, Iconic founder and president Wu Nan announced that Iconic established Tianjin Tianqi New Energy Vehicle Co., Ltd.

In July of the same year, Tianjin Aikonik New Energy Vehicle Co., Ltd. was renamed Tianjin Tianqi Group Co., Ltd. At that time, many media reported that Aikonik and Tianjin Jinghai District Government, Tianjin Baili Machinery Equipment Group Co., Ltd. and Tianjin Jinghong Investment Development Group Co., Ltd. reached an agreement on the transfer of equity of Meiya Automobile, and thus obtained the car manufacturing qualification.

Inside the registered place of Tianjin Tianqi Group, picture source: Photo by Li Xing, every reporter

According to the news released by Tianjin Jinghai District Rongmedia Center in 2019, the Tianqi New Energy Vehicle Headquarters project will be settled in Jinghai District Ziya Economic and Technological Development Zone. The project is divided into two phases as a whole. The first phase starts the new energy vehicle production base project, and the planned annual production capacity is 50,000 new energy MPVs. It is expected to start construction in October 2019 and be completed and put into operation in October the following year.

However, there is no public information on the progress of the project.

Previously, a reporter from the "Daily Economic News" called the investment project department of the Jinghai District Government Service Office to inquire about the follow-up progress of the aforementioned project. After the other party’s inquiry, the project was not established in the system. "[The project unit at that time] may have an agreement with the district government, but it may only be a framework agreement, or a strategic agreement. In the end, the project unit may not be cost-effective (think) it is not suitable, or the supporting site selection may feel that there is a problem, and it will not be connected. Then the project will be completed in the end."

The daily economic news is comprehensive from Hengda’s announcement and the daily economic news (reporters: Zhu Chengxiang, Li Xing, Yang Yu)

Disclaimer:articleThe content is for reference only and does not constitute investment advice. Investors operate accordingly at their own risk.

　　Recently, there have been frequent news about Meizu’s new mobile phone on the Internet, probably because the 15th anniversary of Meizu is getting closer and closer. The flagship phone that Huang Zhang personally promised to build for Meizu’s 15th anniversary is highly anticipated, so there are different opinions about this mysterious new product.

　　What has attracted the most attention and discussion is the picture of the three openings on the back of the fuselage, which has been interpreted by many people as the design of Meizu’s new machine. There is also news that Meizu’s flyme 7.0 is far away, which has aroused a lot of kerosene emotion. However, these revelations have recently been confirmed to be rumors: the online spy photos have nothing to do with Meizu’s new machine, and flyme 7.0 is not as the revelation said, "It’s still early".

　　In fact, Meizu has been able to attract so much attention because of its ingenuity in building products, which has won the recognition and love of the majority of users, and has therefore won more expectations.

　　Recently, both Gionee and OPPO have released new products. Gionee has released eight new models, focusing on full-screen. Among them, the MediaTek Helio P30 processor equipped with the mid-to-high-end S11S of Gionee is priced at 3,299 yuan; while OPPO’s new A79 mobile phone is equipped with the MediaTek Helio P23 processor, priced at 2,399 yuan. In comparison, Meizu can be said to be quite kind in terms of price.

　　Take Meizu’s recently released flagship model Pro 7 as an example. First of all, the production process is very sophisticated. It uses high-end skills to forge a luxurious texture, a new glossy wire drawing process, and an integrated metal body is forged. The brushed metallic luster is more noble. Even the small card slot is made of all-metal material to ensure the integrity of the fuselage. Whether it is visual or tactile, it creates top-notch craftsmanship. In the design field that Meizu has always been passionate about, the flagship model breaks through the industry design bottleneck and innovatively introduces a dual-screen design, breaking the limitations of the mobile phone industry in the field of screen design. It is deeply recognized and praised by the industry and consumers.

　　There is also the Flyme system that must be mentioned when it comes to Meizu. As Meizu’s original system, it provides a strong internal support for the high quality of Meizu mobile phones. The smooth running experience, user-friendly interaction design, and changeable and fast function operation all inject an irreplaceable soul gene into the quality of Meizu mobile phones. The perfect combination of Flyme and dual-screen design brings users a new scene experience in both design appearance and user experience. It is truly a design and product for users, and it shows Meizu’s sincere original intention.

　　From the design to the craftsmanship to the Flyme system, it can be seen that Meizu has a serious attitude and craftsman mentality when it comes to the opposite product. And such quality, among similar products, the price is actually more sincere. Generally, products of the level of Meizu Pro 7 have long been priced beyond the actual value of the product. And Pro 7 is based on the principle of one heart to the user, and the price starts at 2499. Properly pricing a high-end model as a "cost-effective" model shows Meizu’s sincerity.

　　All along, in the face of the turbulent world, Meizu has not been affected, does not follow the trend, does not deliberately imitate, but adheres to its own philosophy, forges its inner spirit into the product, and speaks with strength. It is precisely because of this seriousness that it is able to make a high-quality product like Pro 7, which is widely recognized and loved by consumers.

　　Meizu mobile phones have always been in the spirit of ingenuity, developing products that are truly tailor-made for consumers. It is precisely because of this that when other brands are taking advantage of the time to release new products at the end of the year, Meizu has always been calm and does not act rashly. We have reason to believe that Meizu is brewing a big move for the upcoming 15th anniversary. And from the habit of Meizu always liking innovation and creating high-end quality products, the new machine will definitely bring satisfactory surprises, and also let us give a little more time to our attentive products and look forward to Meizu’s new works together.

BITECH On March 24th, the 02 Hatchback Plus/Pro model will be launched today. The two new models are equipped with a Drive-E 2.0TD T4 turbocharged engine and are matched with a 7-speed wet dual-clutch transmission. Their launch will not only enrich their product line, but also lower the price threshold and provide more choices to consumers. On June 1st last year, the 02 Hatchback Halo model was announced, with a price range of 17.68-18 1,800 yuan.

It is reported that the 02 Hatchback Plus/Pro will be basically the same as the Halo in terms of styling, and offer gray, black and white paint options. The Plus roof is the same color as the body, and the Pro is designed with a roof-to-body color. In addition, both new cars are equipped with 19-inch Goodyear Eagle F1 sports tires, and the interior is unified in a black minimalist style.

In terms of configuration, the 02 Hatchback Plus/Pro is equipped with 17 ADAS safety driver assistance systems and direct intelligent tire pressure monitoring functions. The configuration on the Halo model has been optimized and upgraded on the Plus/Pro model.

Including OTA online self-service upgrade, mobile app vehicle assistant, car-home interconnection, one-click custom button of steering wheel and car Wi-Fi connection function at any time. The car system is upgraded to E03 chip, the operation response is faster and the experience is smoother.

In the power part, the 02 Hatchback Plus/Pro is equipped with a Drive-E 2.0TD T4 turbocharged engine with a maximum output power of 190kW and a peak torque of 300N · m. In the transmission part, it is matched with a 7-speed wet dual-clutch transmission. The official comprehensive fuel consumption of 100 kilometers is 6.4L.

In the test list of Easy Car, the 02 Hatchback Halo model equipped with Drive-E 2.0TD T5 turbocharged engine, matched with 8-speed automatic transmission, has a 100-kilometer acceleration time of 7.43s and a braking distance of 36.87m. Four data, including 100-kilometer fuel consumption and Elk test, all ranked second in the same class, after the eighth-generation Golf, showing good competitiveness. On the Plus/Pro model, the new car will be equipped with Drive-E 2.0TD T4 turbocharged engine, matched with 7-speed wet dual-clutch transmission. How each test project performs, please pay attention to the detailed test experience brought by the follow-up test of Easy Car.

　　In response to the short-selling agency’s report that Evergrande had never made a profit, China Evergrande announced on the Hong Kong Stock Exchange on the morning of December 4 that the report had no actual basis.

　　On the morning of December 4, China Evergrande Hong Kong shares fell by more than 4%. As of 9:56, China Evergrande Hong Kong shares rose by more than 5%.

　　Evergrande will further clarify

　　On the morning of December 4, China Evergrande issued a clarification notice on the Hong Kong Stock Exchange, stating that the company noticed that an institution published a report on December 1, 2023 that the company had never made a profit. The report has no actual basis, and the company will further clarify the content of the report later.

　　On December 1, GMT Research, a short-selling agency, published a report that pointed out that the delayed release of China Evergrande’s 2021 annual report clearly reflects the company’s obvious exaggeration of revenue and profitability, and it is likely to continue to exaggerate for many years. Evergrande may have basic problems or even never made a profit.

　　Operating loss in the first half 17.38 billion yuan

　　On August 27, China Evergrande released its semi-annual report for 2023. During the period, revenue was 128.20 billion yuan, an increase of 44% year-on-year; gross profit was 9.80 billion yuan, an increase of 38% year-on-year. During the period, the operating loss was 17.38 billion yuan, the non-operating loss (including litigation, land recovery, equity disposal and other losses such as asset appraisal impairment) was 15.03 billion yuan, and the income tax expenditure was 6.84 billion yuan. The total net loss was 39.25 billion yuan. In addition, Evergrande’s cumulative sales so far this year are about 40.50 billion yuan, an increase of 123% year-on-year. As of June 30, Evergrande’s land reserves reached 190 million square meters, and there were 78 old renovation projects (34 in Shenzhen).

　　A few days ago, China Evergrande disclosed the update announcement of Evergrande Real Estate involving major litigation and failure to pay off due debts. The announcement shows that as of the end of October 2023, Evergrande Real Estate had a total of 2002 pending proceedings with an amount of more than 30 million yuan, and the total amount of the underlying amount was about 470.755 billion yuan. As of the end of October 2023, Evergrande Real Estate had completed a total of 75 real estate projects through equity transfer, land and construction transfer, trust, and holding.

　　During October 2023, Hengda Real Estate added 100 pieces of information to be executed as of the deadline set out in the previous announcement, and the total amount of new execution was about RMB 6.617 billion yuan.

　　As of the end of October 2023, Hengda Real Estate and its subsidiaries within the scope of the merger involved a total of about 301.363 billion yuan in unliquidated maturing debts, and a total of about 2059.33 billion yuan in overdue commercial tickets.

　　In addition, China Evergrande disclosed the "Litigation Information" on November 29, 2023, and China Evergrande noted the announcement issued by Evergrande Property Group Co., Ltd. (a subsidiary of China Evergrande) on November 28, 2023, regarding its subsidiary Jinbi Property Co., Ltd. (referred to as "Jinbi Property"), including China Evergrande and three related subsidiaries, for the enforcement of its 2 billion yuan deposit certificate pledge guarantee by the bank. Approximately 1.9963125 billion yuan and approximately 152.0628 million yuan of provisional interest.

　　As of the date of the above announcement, China Evergrande and its related subsidiaries have not received notice of the lawsuit filed by the Intermediate People’s Court of Guangzhou City, Guangdong Province, China regarding Jinbi Property. China Evergrande will seek legal advice to safeguard the legal rights of China Evergrande. China Evergrande will issue further announcements on any material progress of the above litigation in due course. (Dong Tim)

　

1905 movie network feature After flipping through the 2023 calendar page by page, we have come to the end of November. In the remaining two months of 2023, more than 30 new films have been officially finalized.

2023 is a year of rapid recovery of the film market, but also a year of frequent explosions in the film market. In 2023, the total box office of the film is about to break through the 50 billion mark. What kind of expectations will the upcoming more than 30 new films bring to the audience?

01.Drama bone drama, theme surprise, detonation of November movie viewing expectations

Among the many movies to be shown in November, the genres can be said to cover all aspects, including action, comedy, suspense, love and other genres. Among them, the two movies with the highest number of people wanting to see in November are and.

2023 is known as the golden year of crime films. Whether it is a hit film or a film with high social discussion, it has attracted the attention of the audience.

On the one hand, "Involved in the Sea of Anger" took advantage of this year’s crime film boom, and on the other hand, it played the first warning in the history of the Chinese mainland screen "It is recommended that audiences under the age of 18 watch as appropriate". The combination of the two greatly raised the audience’s expectations for the scale and plot of the film.

The release of the clips of the blockbuster drama with the two of them made the spiciness of this "sea of anger" pervade the audience in advance.

In the film, Huang Bo seems to have returned to the oily-faced underclass people of the era. Freed from the shackles of the social middle class, when he saw his daughter who was stabbed 17 times lying cold in front of him, he once again issued a cry of grief from the bottom of his life.

And Zhou Xun also swept away the cool and artistic screen image in recent years, playing a mother who guards her son and is almost crazy.

As the scenes of the two opposing and killing each other in the film are released one by one, the final outcome of the showdown between the two "ruthless people" is gradually becoming the most anticipated flashpoint for the audience.

Another highly anticipated film, "I Am High Mountain," is based on the touching story of Zhang Guimei, a teacher in the mountainous area, who helps female students in the mountainous area get out of the mountains.

In the trailer released so far, Haiqing’s high degree of restoration of the image of Principal Zhang has become an important reason for the soaring number of people in the film. This restoration is not only the closeness of the image, but also the inconvenient legs of Principal Zhang and the slightly hunched waist have permeated Haiqing’s performance.

In addition to stripping away the restoration of images and stories, the most anticipated reason for "I Am a Mountain" is that it records Zhang Guimei’s state of mind and thinking as a woman in the dead of night.

Did she regret her choice? Did she ever hesitate for a moment when she understood her mission as a teacher? These true reflections on Zhang Guimei’s life are also worth the audience’s expectation.

02.Movie model workers and leading year-end Chinese films

In terms of filmmakers, two movie models emerged – Zhang Yi and Andy Lau, who each have three films to be screened at the end of the year.

Zhang Yi, who focuses on the keyword "breaking the comfort zone". His three pending films are family road movies, spy mystery movies and crime movies.

In "Priceless Treasure," Zhang Yi plays a low-class person who is forced to take care of the daughter of a creditor during the process of demanding wages, and in the process plays many stories of warm Maimai. Zhang Yi’s role as a "father" for the first time on the big screen is worth watching. How he will perform it is worth the audience’s expectation.

From the genre point of view, "The Tip of the Knife" is more like a combination of harmony. In this comfort zone of Zhang Yi, whether he will try a new type of performance, and how to interpret the complex role of "Jin Shenshui" into various levels, is the most worthy proposition for Zhang Yi fans.

In "Three Battalions," the most talked-about of the three films to be released, he will continue the "unsuccessful" police officer image of the 2023 blockbuster drama, playing a police officer who has gone from high-spirited and domineering to cautious but still passionate.

At the same time, he will also play on the same screen in "Three Battalions", and the continuation of the front line between the two has caused the film to have enough "tap water" attention before it was released.

On the other hand, Andy Lau’s keyword at the end of the year is "new classics".

Among his three pending films is a comedy, directed by Mr. Lau, who will work together again 18 years later. In "Mr. Red Carpet," a darkly humorous adaptation of 999 true events, Andy Lau makes his superstar debut and introduces various ironic episodes on the road to stardom. He removes some of the fig leaf of the entertainment industry and aims to provide the entertainment industry with a pot of "steaming" hot reviews.

In his old business, Hong Kong films, he is also about to sweep away the rumors and gloom of "Hong Kong films are dead" and contribute ultra-high-quality performances in Hezhong.

In "Goldfinger", the audience will see Andy Lau and the same frame after 20 years of absence. After the baptism of time in the film market for 20 years, this time the audience will have a deep look back on the feelings of Hong Kong films.

"Stealth" staged a wonderful drama of three generations of Hong Kong people, which is a powerful shot in the arm for the revitalization of Hong Kong films.

Looking at the film market in 2023, box office results and audience satisfaction are constantly refreshing new highs. As of now, the total box office of domestic films is only one step away from 50 billion, but the expectations of all filmmakers and audiences for the achievements of Chinese films in 2023 are far more than 50 billion.

Among the more than 30 films to be screened at the end of 2023, we are looking forward to new dark horses coming out, and we also hope that the strongest team of Chinese films can keep pace with the times and keep close to the audience’s ideas and preferences. We also hope that after healthy competition, the blooming Chinese films can drive the market to heat up again and warm the cold winter of 2023.