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Yin Tongyue, the head of Chery Group, always emphasizes that Starway should be made into Chery’s "Audi", but from the actual sales results, Starway has not caused much trouble before. However, recently, the listing of a heavy new car of Xingtu brand may refresh the value of its own B-class SUV and lead Xingtu brand to stand firm in the 200,000-class SUV market.

On February 21st, Starway Eta Ursae Majoris was officially listed, and the guide price range of the new car was 1528-202800 yuan. As the first product created by Starway M3X Mars Architecture 2.0, the new car has a good performance in terms of design, dynamic performance and vehicle intelligence. Let’s take a look.

First of all, in terms of design, Eta Ursae Majoris’s front face is made of a large-sized diamond-cut borderless grille with a penetrating light set, which has a strong sense of science and technology and a strong "future mech wind", but for some people who have "secret fear", it may take a while to adapt. On the side of the car body, a sharp waistline runs through the car body, and with the design of hidden door handles, sports multi-frame wheels and suspended roof, it is still in place to create a sports atmosphere.

The tail is also full of attention, and the split brake light is integrated with the tail spoiler; The slim through taillight adopts stepped design on both sides, which widens the horizontal visual effect well; The layout of the blackened exhaust gas from the two sides below is also enough to scare people. On the whole, it does smell like a performance SUV.

In terms of interior, the design of 24.6-inch integrated curved double screen, double-width steering wheel, through air conditioning outlet and piano paint panel has rendered the technology and luxury inside the car well. In addition, the car also uses a large area of soft packages and stitching, which shows that Starway Eta Ursae Majoris is very cheap this time.

Secondly, in terms of intelligence, this 24.6-inch curved dual screen is equipped with the Lion Smart Cloud LION5.0 car networking system, built-in Qualcomm 8155 smart chip, and has a rich intelligent ecology, integrating common APP software such as WeChat, Meituan, Gaode Navigation and iQiyi.

On the level of intelligent assisted driving, Eta Ursae Majoris provides L2.9 intelligent assisted driving system, and is equipped with Horizon J3 assisted driving chip, which includes 21 basic functions of ADAS and 11 high-order intelligent assisted driving functions, and can realize the functions of autonomous parking service, automatic overtaking lane change, full-speed adaptive cruise, automatic ramp up and down, etc. In addition, Eta Ursae Majoris is equipped with a 50-inch AR-HUD, which can provide 50-inch clear imaging at a line-of-sight of 7.5 meters, and subsequently support OTA upgrade.

Furthermore, in terms of ride experience, Eta Ursae Majoris has a length, width and height of 4,781/1920/1,671 mm and a wheelbase of 2,815 mm. Although the size of the car is only quite satisfactory in terms of parameters, Eta Ursae Majoris has given enough configurations in terms of ride comfort: NAPPA leather seats are used for the main driver, as well as headrest audio, electrically adjustable leg rest and seat ventilation/heating/massage; Extra electric foot rest and queen’s co-driver with five massage modes; Equipped with electric adjustment of rear backrest angle and rear independent fresh air system. To put it simply, looking at SUV models at the price of 150,000-200,000, they rarely give users as many seats/comfort configurations as Eta Ursae Majoris, so it is no wonder that Eta Ursae Majoris dares to say that he is on par with luxury models at the level of 400,000.

In terms of driving control, in terms of power, Eta Ursae Majoris is equipped with a 2.0TGDI+7DCT gold power combination, with a maximum power of 192kW and a peak torque of 400 N m. The fuel consumption under WLTC is 7.5 L/100 km. In terms of handling, Eta Ursae Majoris is equipped with a brand-new flying fish extrasensory chassis, which integrates many advanced technologies and configurations, such as CDC electromagnetic suspension system, Soft stop system, chassis hydraulic vibration isolation system, all-terrain technology system, all-scene intelligent four-wheel drive system, intelligent brake-by-wire system and so on.

To put it simply, Eta Ursae Majoris’s product strength is definitely worthy of its price, so how is its competitiveness compared with competing products of the same level/price?

Let’s talk about independent competing products first. According to Eta Ursae Majoris’s guide price range, we can basically determine that its biggest competitor is BYD Song PLUS DM-i (the price is 15.48-218,800), and the latter is a PHEV model, which has the advantage of being able to get a green license.

However, after a detailed comparison between the two vehicles, we can actually find that, thanks to the vehicle positioning and cost advantages, Eta Ursae Majoris, as a B-class fuel SUV, has a larger seating space and more comfortable configuration, a lower cost than Song PLUS DM-i in terms of intelligent configuration and interior materials, and finally its four-wheel drive version has a lower entry threshold than Song PLUS DM-i (the former is 174,800, and the latter is 20.77).

The weakness of Xingtu Eta Ursae Majoris is that the daily car cost will be higher. Although the fuel economy of its 2.0T engine is good, the fuel consumption of the Ministry of Industry and Information Technology is 7.6L/100km, but the fuel consumption as low as 4.4L/100km compared with Song PLUS DM-i is still not enough.

Let’s compare the joint venture competing products. Here we list two Japanese veterans at the same price, Toyota RAV4 Rongfang and Honda CR-V. We choose Eta Ursae Majoris four-wheel drive exclusive edition (202,800) /CR-V 2023 two-wheel drive Fengshang edition (201,900) /RAV4 Rongfang 2022 two-wheel drive fashion Plus edition (200,800) with three overlapping price versions.

Through comparison, it can be concluded that the advantages of Eta Ursae Majoris are space (the other two are compact SUVs) and dynamic performance (the maximum power of CR-V 1.5T version is 142kW, and the peak torque is 243N·m；; RAV4 Rongfang 2.0L version has a maximum power of 126kW and a peak torque of 209N·m), configuration and intelligent level. At the same time, Eta Ursae Majoris’s four-wheel drive purchase threshold is lower than them. However, the weakness lies in two aspects: brand power and value-keeping rate. At the same time, Starway Eta Ursae Majoris only provides five seats, while CR-V provides a five-seventh seat layout, which will be less attractive to families with multiple births.

Write it at the end

To sum up, Starway Eta Ursae Majoris’s product strength in driving control, configuration, space, intelligence, materials and other aspects, combined with its price, really has a good competitiveness. However, as we all know, the 200,000-class SUV market in which Starway Eta Ursae Majoris is located needs to strive for service and brand value in addition to technology and product strength. In these aspects, it depends on how Starway brand can improve its marketing and service level.

Then the question is, within the car purchase budget of 150,000-200,000 yuan, will you choose Xingtu Eta Ursae Majoris, Song PLUS DM-i, or a Japanese joint venture SUV with the same price? Welcome to leave a message and discuss in the comment area.

In recent days, BYD Qin (parameter picture) PLUS is undoubtedly the brightest star in the A-class sedan market. In 2022, the car successfully won the title of monthly sales champion, and after the champion version was launched this year, its sales data soared. Today, the monthly sales level is stable at around 40,000 units, and the outstanding sales data is simply envious of others.

Recently, the 2023 BYD Qin PLUS EV new model was officially launched, and the new car was launched in two configurations, with a price range of 179,800 ~ 209,900 yuan. It is reported that the new model belongs to the exclusive version launched for the network car market, and the whole vehicle is mainly adjusted for configuration and warranty policy. Let’s take a look at its performance.

appearance design

As a new model, BYD Qin PLUS EV Travel Edition has not changed in styling design. Specifically, the new car adopts Dragon Face 3.0 design language, the front face is designed with a closed front grille, and many sharp lines are added to the hood and front enclosure. Together with the front bumper, the temperament of the whole car is more sporty. The two sides are equipped with angular headlight groups, and the middle part is connected by a silver plaque, which enhances the integrity of the front face design. Its internal structure is inspired by the arrow feather, and the arrow-shaped light strips are arranged neatly, and the visual effect is quite exquisite after lighting.

In terms of body size, the specific length, width and height of the new models are 4765×1837×1515 mm and the wheelbase is 2718mm. The car’s side shape is relatively compact, the roof is designed with a sliding back, and the front and rear wheel eyebrows are slightly expanded and the raised waistline shows a certain sense of strength.

The rear of the car has a good layering. The taillight group adopts the popular penetrating design, with straight lines around it, and the visual effect is quite layered. At the same time, the lamp group is flattened and integrated with the profile, which has a natural feeling.

Interior design

The interior design of BYD Qin PLUS EV Travel Edition has not changed either. Among them, the center console of the car adopts a symmetrical layout, and the materials and workmanship are relatively in place. The areas that can be contacted frequently in daily life are basically wrapped in soft materials, and the details are decorated with elements such as piano paint decorative boards and wire drawing decorative boards, and the texture is quite outstanding. At the same time, the center console of the car is equipped with a rotatable 10.1-inch central control display screen, which has comprehensive functions, including vehicle settings, color adjustment of ambient lights, navigation, 360-degree panoramic images and other functions, and also supports the download and application of major apps.

The seats in the new car are uniformly wrapped in leather-like fabrics, and the main driver’s seat is electrically adjusted as standard in terms of functions. The front seats are in one-piece shape, with double color matching, moderate internal filler hardness, excellent cushion length and good comfort.

The two sides of the rear seat are slightly sunken, and the inclination angle between the seat cushion and the backrest is more suitable for Chinese people. The experiencer with a height of 1.75 meters comes to the back row, and the leg space can reach more than two fists, while the head space is four fingers, and the spatial performance is also outstanding.

power system

BYD Qin PLUS EV Travel Edition is equipped with a front-mounted single motor, which is divided into two versions at the same time. Its maximum output power is 100 kW and 150 kW respectively, and its peak torque is 180 Nm and 250 Nm respectively. In addition, the new car provides lithium iron phosphate batteries with two capacities of 57 kWh and 72 kWh, and the NEDC pure electric cruising range is 500km and 610km respectively.

Vehicle configuration and purchase suggestions

As a new model, BYD Qin PLUS EV Travel Edition maintains the internal and external styling design of the current model, and the whole vehicle is mainly adjusted in terms of configuration. At the same time, the new vehicle has changed its warranty policy according to the driving characteristics of operating vehicles, in which the warranty policy for power batteries has been adjusted from 8 years or 150,000 kilometers for non-operating vehicles to 6 years or 600,000 kilometers, and the warranty policy for whole vehicles has been adjusted from 6 years or 150,000 kilometers to 1 year or 100,000 kilometers. The new car has launched two configurations this time, with a price range of 179.8 ~ 209.9 thousand yuan. Let’s make a detailed comparative analysis to see which one is more cost-effective.

2023 500km Travel Edition

Recommended index: ★★★

Configuration Comments: Basic configuration level is average.

The guide price is 179,800 yuan, which only provides child safety seat interface, rear parking radar, reversing image, cruise control, driving mode switching, remote parking, single sunroof, Bluetooth key, low-speed driving warning, four-way steering wheel adjustment, built-in driving recorder, wireless charging of mobile phone, sports style seat, electric adjustment of front seat, 4G network, OTA upgrade, Gaode map, voice recognition control, remote control, LED far and near light.

2023 610km Pilot Diamond Edition

Recommended index: ★★★★

Configuration Comments: Perfect functional configuration and high cost performance.

The guide price is 209,900 yuan, with L2 intelligent driving assistance system, additional functions such as external discharge, NFC key, 8.8-inch central control display screen, electric adjustment of co-pilot seat, heating of front and rear seats, 12.8-inch central control display screen, 220-volt power supply, adaptive far and near light, multi-color ambient lights in the car, heat pump air conditioning, air quality monitoring, air purifier, etc. The configuration performance is more perfect, and the power performance and endurance are obviously improved.

Che Shu concluded

Generally speaking, BYD Qin PLUS EV Travel Edition has no obvious change in styling design compared with the ordinary version. The whole vehicle is mainly adjusted in terms of configuration and warranty policy, which is more in line with the use requirements of the network car. In Uncle Che’s view, the travel version will not have much impact on our ordinary consumers, but the introduction of the travel version will help improve the sales level of the whole vehicle. From the aspect of sales, the cumulative sales data of this car reached nearly 120,000 units from January to April this year, and the monthly sales data in April and March remained at around 40,000 units, accounting for more than 10% of the compact car market. The performance is really quite scary. I believe that after opening up the B-end market, the sales level of Qin PLUS series will be significantly improved, and we will wait and see.