标签归档 西安桑拿会所

　　On July 17, Mingdao, the female group talent show "The Strongest Girl Group" with Mingdao as the general commander, ushered in a new episode of the program recording. The general commander Mingdao accepted a group visit from the national media on the day of the recording. It is reported that Mingdao invited the popular Korean women’s group SISTAR to come to help out and serve as Mingdao’s star staff. The climax of the recording scene continued, and the encounter between the Chinese and Korean women’s groups was full of sparks.

　　SISTAR shouts coquettishly at Oppa, Ming Dao calls out that he wants to get married

　　At the scene, SISTAR turned on coquettish mode, and the four of them took turns calling Oba to Ming Dao, which was especially useful. When asked what it was like to be called Oba by the four girls, Ming Dao shouted "I am also at the age where I should get married this year", boldly confessing, triggering a pink craze on the scene.

　　Mingdao learns Korean for SISTAR and hopes to be more rigorous with players

　　Asked during the interview if SISTAR was familiar with Ming Dao, SISTAR said: "I have followed on TV and on the Internet. I finally met this time. I hope we can get to know each other better and make good friends in the future." For the arrival of the popular Korean group SISTAR, Ming Dao also made full preparations in advance. Ming Dao, who has always been gifted in language, learned Korean privately. Among them, the Korean language of "soju" is the best. SISTAR was surprised to hear that, and Doshun laughed and said that he "loves drinking rice wine."

　　This is an exchange between China and South Korea. On stage, Mingdao asked SISTAR members to show their versatile charm, let the members of the strongest girl group learn and learn from them, and learn from SISTAR about the cultivation of girls’ uniqueness. "Before, only a single group member was invited, but this time SISTAR is the entire girl group. It will be the most complete guidance since the opening of’The Strongest Girl Group ‘, and it will be a mature guidance for the Korean team," Mingdao said in an interview. When Mingdao asked if SISTAR would give strict guidance if the players of the strongest girl group did not perform well, SISTAR said with a smile: "No, we hope to explore the advantages of the strongest girl group and amplify the advantages." But Ming Dao was obviously not satisfied with this answer, saying that he hoped that SISTAR, as a star advisor, could be more severe and make the players of the strongest women’s team better.

　　The standard for choosing a girlfriend is more life-like, and I don’t plan to move to the background at this stage.

　　For the show "The Strongest Girl Group", Ming Dao has been paying attention to the contestants’ growth step by step since the live broadcast stage of the show, and has poured a lot of effort and emotion into them. A reporter asked if the members of the girl group would have a feeling of choosing a girlfriend, Ming Dao answered seriously: "No, I am a person whose work and life are very separate. Choosing a girl group mainly depends on their state on the stage. Of course, singing and dancing must be available. Artists must be able to express themselves on the stage and make the audience feel comfortable and smooth. And choosing a girlfriend requires understanding the other party’s private life habits, such as whether they like to eat western food or Chinese food."

　　Asked if she planned to shift her focus behind the scenes in this girl group talent show, Ming Dao responded: "No, I just broadened my work area. In terms of acting, I will be more careful in choosing roles."

　　　　　　　 On February 16 local time, the 60th Berlin Film Festival entered its sixth day of competition. The competing films on the day included the Turkish film "Honey" and the Iranian film "Hunter". But these two films suffered from "ice and fire" treatment in Berlin. The aftermath of "Three Guns Shooting Surprise" released a few days ago has been continuous. The source of the film adaptation, the Coen brothers, said that after watching "Three Guns", they laughed continuously and expressed the hope that Zhang Yimou would remake all their works.

　　　　　　　 In the evening, the Berlin Film Festival officials also organized a "Taiwan Night" banquet, which was attended by all the Taiwanese filmmakers who came to Berlin. Among the most famous ones were director Niu Chengze and the three protagonists of the film "Monga". Due to the popularity of "Monga" in Taiwan, director Niu Chengze naturally received more attention. At the end of the banquet, Jackie Chan also came to the scene to add to the party.

"Taiwan Night" in Berlin

　　　　　　　 The "Night in Taiwan" banquet is the official promotion of Taiwanese films at the three major European film festivals, which has been maintained for many years. Compared with previous years, this year’s promotion was more casual and not as serious as the usual official promotion. The Taiwanese filmmakers attending the banquet included Niu Chengze, director of "Monga", starring Zhao Youting, Ethan Ethan and Feng Xiaoyue, director of "One Day" Hou Jiran, starring Zhang Shuhao and Xie Xinying, director Chen Junlin of "One Page Taipei" and starring Guo Caijie. In addition to them, they also included Hong Kong directors Luo Qirui and Zhang Wanting, and famous Asian film researcher Tony Raines. Due to the high box office of "Mengka" in Taiwan and the appearance of three handsome guys, the director Niu Chengze naturally gained more attention. However, Niu Chengze played a trick in the questioning session and did not say any substantive words, which is a bit regrettable.

　　　　　　　 In the final part of the banquet, Jackie Chan appeared in a Tang suit, which became the biggest highlight of the night. Chan immediately communicated with Niu Chengze after his arrival, and said that he would definitely go to the cinema to see the film. When talking about the current state of Chinese-language films and Taiwanese films, Jackie Chan expressed his grief as always for the passing of the golden age of Chinese-language films in the 1980s. He called on "Taiwan’s new filmmakers to work hard to revive Taiwanese films," and he added, "Filmmakers from both sides of the Taiwan Strait and three places must be united and unified to the outside world, and we may win."

character poster

　　As a work that first broke into the film industry, Li Zonghan’s role in "Lu Zhu" in "Sword Rain" was obviously a great success. Not only did he perfectly show the compassion and infatuation of the wonderful monk, but he also performed another classic love confession "Stone Bridge Chan" for female audiences. Lu Zhu’s affectionate style and sacrifice touched countless audiences, but the actor Li Zonghan made a surprising statement, saying that "Lu Zhu died of mental cleanliness."

　　In "Sword Rain", Li Zonghan plays a Buddhist monk who is the best in the world in terms of martial arts. He has been practicing in Shaolin for twenty-seven years, but when he is about to be officially shaved, he has moved his mortal heart. The woman he loves is still a female devil who murders without blinking an eye. Lu Zhu entangled with "Drizzle" for nearly three months, and finally enlightened the female killer with his life. Not only did he persuade "Drizzle" to turn back, but he also let himself break the fate of evil. "I would like to be transformed into a stone bridge, exposed to five hundred years of wind, five hundred years of sun, and five hundred years of rain, only wishing you could walk across the bridge." This death vow made by Lu Zhu before his death also successfully hit the tear glands of the audience.

　　When it comes to the role of Lu Zhu, Li Zonghan’s words are amazing, "Lu Zhu is a person who pursues perfection, and his death is due to his spiritual cleanliness." The little prince of the constellation defined Lu Zhu as a Virgo man when assigning constellations to the twelve characters in "Sword Rain", and Li Zonghan agreed with this. "Lu Zhu has a spiritual cleanliness, he pursues perfection, he cultivates martial arts and Buddhism to the best of nobody, and he loves in the extreme way. So when he found that he could not balance love and faith, he chose to use his death to influence others and fulfill others."

　　Li Zonghan said that he was deeply attracted by the role of Lu Zhu when he got the script. "Lu Zhu is a pure and extreme man. He sees everything in the world very thoroughly, including love is also a kind of’big love ‘, and there is no selfishness. It is easy and difficult to figure out such a character, but he is not too complicated
　

According to the plan, Jietu Shanhai new energy series will successively launch 8 new hybrid products including urban Yueno SUV series, hardcore off-road SUV series and pickup truck series, among which urban SUV includes: L6, L7, L9; hardcore SUV includes: T1, T2, T3. The online car market has obtained a set of real car pictures of Jietu Traveler C-DM, whose license plate hangs the "Shanhai T2" logo, or indicates that the new car will be merged into the Shanhai series.

The new car is based on the Kunlun chassis architecture and adopts a hard-edged design style. It provides a hybrid system composed of 1.5T engine + 3DHT gearbox + electric motor, with a comprehensive cruising range of over 1000km. According to the salesperson of Jietu dealer, the new car is expected to be launched in March-May, and the price range is 150,000 yuan – 170,000 yuan.

Voyager C-DM hanging Shanhai T2 logo

Voyager C-DM or Shanhai T2

The interior is a fuel version, which is only indicated.

The appearance of the new car is very similar to that of the Land Rover Defender 110. The square LED headlights are connected to the Jietu English logo, and the bumpers are equipped with trailer hooks on both sides. A luggage rack is provided above the side of the car, and a fixed pedal is provided below. The tailgate is a side-open design with an external spare tire.

The new car uses a hybrid system composed of a 1.5T engine + 3DHT gearbox + electric motor, with an engine thermal efficiency of > 44.5%, providing 1000 + long comprehensive battery life, 6.6kW hybrid external discharge, parking air conditioning, etc.

This article is reproduced from the online car market. The purpose of reprinting is to convey more information. It does not mean that this site agrees with its views and is responsible for its authenticity. If it involves the content of the work, copyright and other issues, please contact the online car market to notify us to delete it. We will delete the content as soon as we receive the notice! This article is only for reference and does not constitute any investment and application suggestions. This site has the final right to interpret this statement.

Original, Ren Shangkun, business personality

Author: Ren Shangkun

Source: Business figures (ID: biz-leaders)

On Jan. 23, the second day of the new year, Deng Chao had a dream. He dreamed of Xin Xiaofeng. It was his character in the suspense film "Burning Sun," a character who was extremely restrained because he was on the run for a homicide. That year, Deng Chao, Duan Yihong and Guo Tao won the China Golden Rooster Award for Best Actor. Until now, his performance in that film is still regarded by outside audiences as the peak of his acting skills.

When Deng Chao dreamed, he felt like he was in the movie again. He said he "couldn’t breathe." He remembered going to the sea to complete a shot. He felt uneasy and confused.

"Adventure"

On the third day of the new year, "Chinese Ping Pong: The Jedi Strike Back" directed by Deng Chao and Yu Baimei was released. But soon, less than two days after meeting the audience, the film was announced to be withdrawn, adjusted to a small-scale screening from the fifth day of the new year, and postponed to the official release on February 17.

Regarding the reason for the withdrawal, the producer said that due to the major mistakes and serious deficiencies in the decision-making, preparation and promotion of the publicity and distribution team, the film fell into a particularly passive situation during the Spring Festival.

Less than two days after its release, "Chinese Ping Pong" announced its withdrawal. Source: Visual China

As a newcomer to the transformation of a well-known actor and director, he and his partner Yu Baimei once caused "group ridicule" and became the representative of bad movies. Deng Chao understands the voices of the outside world. In recent exchanges with the media about "China Ping Pong: The Jedi Strikes Back", one of his recurring phrases was, "Is there an elephant in the room to pretend not to see?" In Deng Chao’s words, the theme of the film is not success, but "failure", which is for those who are not optimistic.

After missing the Spring Festival, a family-friendly stew, people’s nerves were slightly loosened, and they wound up again to welcome the reality of the new year. Deng Chao told the story of national table tennis falling into the Jedi, and he had to face the situation of the current atmosphere retreating.

In the film and television industry, there are not a few people who act well and guide well. From the current public information, there is still a very definite answer as to why Deng Chao became a director and why he chose such a recognized and unconventional theme as competitive sports.

He said he was an adventurous person.

The Chinese women’s volleyball team, formerly directed by Chen Kexin, was changed to "Winning the Championship". According to Chen’s self-report, the filming of the women’s volleyball team was the most difficult film he had ever made. Deng Chao focused on the national ping, and in addition to the conceivable value narrative, the official statement also implied the personal experience of the main creator. Yu Baimei said, "When the national players played the game, they completed it under what difficult circumstances. Let’s see how they went on. If they can go on, we must also persevere." From the father-son "Galaxy Tutoring School" to today’s Chinese ping pong, Deng Chao’s story transmission method has not changed much, as Yu Baimei said above.

Deng Chao’s dream of directing still has a long way to go.

This time, "Chinese Table Tennis Jedi Counterattack" is aimed at the 1995 Tianjin World Table Tennis Championships. Dai Minjia, who was modeled after Cai Zhenhua, the national table tennis leader at that time, led the decision to return from abroad, linking up coaches, players and the process of social evolution.

It was indeed a pivotal battle in the history of national table tennis. Before that, the men’s team of the national team had suffered consecutive losses at the World Table Tennis Championships held every two years from 1989 to 1993. At the 1991 World Championships in Chiba, Japan, the men’s team ranked seventh, the worst season in history. The men’s team championship medal won by the national table tennis 18 years ago was a turning point for the national table tennis team and marked the arrival of a new era.

The question is how to present it?

For such a film that audiences can roughly think of the story and ending direction when they hear the title, the director Deng Chao puts it more from the perspective of the head coach. The description used in the film for the personnel dilemma facing the national ping as a whole at that time is: "Injured, blind, small, old". As for the individual "arc light", including the prototype Liu Guoliang, Kong Linghui and other national ping five tigers, and even Deng Chao’s coach Dai Minjia’s prototype Cai Zhenhua, it is still a rare item.

Bite the score

Under the narrative of the country and the grand goal of winning gold, the film gradually moved towards the road of "blood counterattack". Behind the victory, the film gave a high-flying summary answer at the end: "The Chinese are the most diligent people in the world".

During the intense promotion period, Deng Chao emphasized the training process of himself and other actors. To restore his technique, he practiced playing with his left hand. From the accounts of him and Yu Baimei, "burning", "winning" and "competition" are high-frequency words.

In addition to people, Deng Chao’s focus is still on "technology".

To this end, the main creative team spent a lot of effort. This is slightly different from the director Chen Kexin. Chen Kexin has selected a lot of real people who have no acting experience to appear on the scene, including Lang Ping’s daughter playing the young Lang Ping when he was an athlete, and active athletes Zhu Ting and Hui Ruoqi playing themselves. The middle-aged coach Lang Ping is played by Gong Li.

Chen Kexin said that after a period of time, he found that "it is easier to train players to act than to train actors to play." That is muscle memory and the daily life of players. In the film, Lang Ping has a line that it is not important to win, but to bite the score.

Competitive sports is a subject rarely covered in domestic movies. It has natural obstacles, including the resulting market difficulties.

No matter Chen Kexin or Deng Chao, it is predictable that it is difficult to penetrate into the more specific and complex environment behind the athletes and coaches. This is probably one of the reasons why Chen Kexin focuses on the iron hammer with great personality and the cultural drama behind the event.

As for the industry situation, Cao Baoping, the director of "Burning Sun", made a metaphor: "If you give them another 50 years of Chinese football, it can’t be good. It can’t be good because you don’t have it. Your whole mechanism and system don’t say that it starts with children, and then cultivates every seedling, and then let him know what the technology of football and the magic of football are."

"A movie doesn’t have to be a parody show. No matter how much you learn from a person, if you don’t have that aura, you will always be a parody show." Chen Kexin also failed to escape the value narrative, and the emotional drama is too divided into similar films. However, when it comes to presenting domestic competitive sports itself and its problems, Chen Kexin has gone a step further, or for some conceivable reasons, it has appeared a little more.

short board

In a recent interview with The Beijing News, Deng Chao admitted to his lack of ability as a director. He said that he and Yu Baimei once made a very failed movie, and they couldn’t sleep for many days, often with a face that was as gray as death.

But he also says he needs to face up to his shortcomings. "If you don’t play well, practice your playing style; if the racket glue doesn’t work, do the glue; if the tactics are not good, practice the tactics." He just doesn’t know if he knows where the shortcomings are.

In 2013, after the contract between Deng Chao and Huayi expired, he partnered with Enlight Media to establish "Orange Image", served as the chairman of the board, and began investing in movies. His first film was "The Breakup Master," released in 2014, starring Deng Chao and starring Yang Mi, who was popular at the time. The list of supporting actors is also extensive, including Liu Yan, Gulinazar, Wu Jing, Xie Nan, Jinxing and Han Han. In 2015, another masterpiece, "Villain Angel," by him and Yu Baimei, was launched.

During that time, Deng Chao once felt that he had glimpsed the code of comedy. "Breakup Master" grossed 660 million yuan at the box office, and "Villain Angel" was nearly 500 million. Feng Xiaogang’s "Old Cannon" starring in the same period was less than half that. "Breakup Master" and "Villain Angel" scored 5.1 and 4.4 on Douban, respectively.

In 2016, Stephen Chow’s "Mermaid" went live, and Deng Chao was the male lead. The film broke the box office 1 billion in four days, with a total box office of about 3.40 billion yuan. According to Deng later, Chow said he would be "the king of comedy in the future." Since then, Deng Chao began to reflect on his understanding of comedy. He decided to change direction.

Image source: The official Weibo of the movie "Mermaid"

"Galaxy Tutoring School," which deals with Chinese education, was released in 2019, and the box office is still good, surpassing 800 million in a week. On Douban, the film has a rating of 6.2.

The box office was high, and the reputation slipped. Accompanied by this, Deng Chao became a variety bar in the "Running Man" program for several years.

In terms of popularity alone, Deng Chao is not inferior to other actors. He also has no shortage of industry resources. Deng Chao has a share of "China Partner" directed by Chen Kexin and "Shadow" directed by Zhang Yimou. The screenwriter Liu Heng recommended Deng Chao as the second male in the first film "Assembly Number", which Feng Xiaogang’s transformation breakthrough. Deng Chao and Liu Heng are old acquaintances. The "Young Son of Heaven" written by Liu Heng was released in 2003. Deng Chao starred in Shunzhi, and he also rose to fame and became an "emperor professional". Deng Chao was 23 when he made that film. After that, Deng Chao starred in a series of TV series and met Sun Li in "Happiness is Like a Flower". Both the director and the screenwriter praised Deng Chao’s talent. He later turned into a director and was blocked, and once again proved his acting skills with "Burning Heart in the Sun".

What is the difference between the early actor Deng Chao and the director Deng Chao?

Coach and director

In the national table tennis film directed this time, he starred as a coach.

In "Winning the Championship", Chen Kexin gave Lang Ping, played by Gong Li, many close-ups, such as eyes and glasses, a rotating pen in his hand, and a notebook sitting in the stands to draw battle charts. Calm, but powerful. No roars.

So far, more than a decade later, Deng Chao’s past roles still show a stable consistency. In addition to the funny comedy he longs for, every time he combs his back, it feels like he has returned to the "Chinese Partner" of the past.

As a high-profile actor, Deng Chao has been seeking breakthroughs in recent years, switching between different tracks. From "Young Son of Heaven" to "Burning Heart of the Sun" and later "Shadow", which has a depressing atmosphere like black and white ink splashing, Deng Chao plays an inwardly anxious, confused and hesitant character. His feelings, understanding and emotional communication are the best among actors.

Cao Baoping, a representative of the sixth generation of domestic directors, met Deng Chao as early as when he was filming "Li Mi’s Conjecture." He once told Deng Chao, "Chao, 95% of you are very good, but only 5% still has a red carpet smell." Deng Chao interpreted this sentence as, "He doesn’t want you to have your own thing in the play, to become the character itself." Cao Baoping shared his views on directors with the media, saying that the director’s foundation is thinking about life, more analysis, and then requirements and judgments, and then narrative.

In recent years, Deng Chao has been a frustrated director. His wife, Sun Li, recently interviewed the media, saying that Deng Chao looks carefree, but he actually has a lot of scruples and cares about the emotions and opinions around him. But she feels that he is also changing.

This time, the star Deng Chao, who has always been at the forefront of the topic trend, will become a good director in the audience’s mouth?

The audience had expectations, and so did Deng Chao.

* Headshot purchased from Visual China

Original title: "Deng Chao, it’s so hard to be a director!"

Read the original text

This was no ordinary news, after all, every day a brand announces its new spokesperson.

But when it comes to Wahaha, it is extraordinary. Because the last official spokesperson of Doll Ha Pure Water was still 22 years ago.

Wahaha X Wang Leehom, 20 years of endorsement

Wang Leehom emerges

In 1998, when Wang Leehom first made his debut, he did not have much popularity in the mainland. Zong Qinghou defied all odds and signed Wang Leehom as a brand spokesperson. This was also Wang Leehom’s first endorsement in the mainland.

Wang Leehom is still just a newcomer, having just made his mark with his album "Circle and Rotate".

At that time, Wahaha was more popular than Wang Leehom, and many people also knew him through Wahaha advertisements on TV…

With the Wahaha mineral water with his own avatar printed on it, the channels are spread all over the shelves of major cities and even countless villages and towns in China, thus Wang Leehom quickly gained popularity.

And because of Wang Leehom’s subsequent popularity, he became a household name in the domestic music scene, and Wahaha became even more popular because of its spokesperson linkage.

"In the past, the days were very slow, the car and mail were slow, and life was only enough to love one person."

Just like a poem written by Mu Xin, Wahaha at that time had the single-mindedness and dedication of an old-fashioned person.Wahaha and Wang Leehom spent their peak years together.

Wahaha x Leehom Wang, advertising story

From Wahaha’s perspective, the vision of choosing to sign Wang Leehom back then was forward-looking. Because at that time, Wang Leehom was not yet popular on both sides of the strait. Later, Wang Leehom, as an evergreen in the music world, and the image of a high-quality idol, also provided the Wahaha brand with years of inspirationPositive brand endorsement…

High-end famous enterprises at home and abroad

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Summer internship programs and mid-semester internship programs are all being booked!

More industry information, internship programs, and dry goods

Wait until you understand

The cooperation between Wahaha and Wang Leehom has always been a story in the history of advertising. They achieved each other in the early days of entering the market, and their cooperation has been more than 20 years. For more than 20 years, Wang Leehom has become a representative of Wahaha to some extent. Together with Wahaha’s brandImage is deeply rooted…

Therefore, when Wahaha officially announced Xu Guanghan as the new spokesperson, many fans and consumers couldn’t accept it for a while. Their advertisements on Douyin and blockbuster comments were all:When will I change back to Leehom Wang and when will I drink it?

Wahaha’s brand crisis

Breaking the endorsement myth

In 2019, an interview with Zong Fuli, the successor of Wahaha, broke the "endorsement myth" between Wang Leehom and Wahaha.

She bluntly said that she did not like Wang Leehom, nor did she like Wahaha pure water packaging, because "Wang Leehom is too old" and has some aesthetic fatigue.

In fact, it is not only the spokesperson Wang Leehom who is no longer "young", but also grows old with the spokespersonWahaha brand itself…

existYear 2013, Wahaha reached the peak of revenue. That year, the group company completed beverage production throughout the year12.70 million tonsRealize operating income78.30 billion yuan, an increase of 23% year-on-year, achieving profits and taxes of 13.90 billion yuan.

exist2014, Wahaha sales72 billion yuanOperating Income of Wahaha in 201567.70 billion yuan;2016, Wahaha sales52.90 billion yuan…

The declining sales year after year also means that Wahaha’s "midlife crisis"Officially arrived.

Many people attribute Wahaha’s crisis to its products, because from the perspective of products, Wahaha has not been able to achieve the same results in recent yearsNo impressive explosives appearedThe revenue is still supported by the classic products represented by Nutrition Express, so the product aging situation is prominent.

Wahaha X Xu Guanghan, probing the edge of traffic

While replacing the spokesperson, Wahaha Pure Water also launched a new advertising slogan: "Water is water, let water return to purity".

Back in the day,In order to break the monopoly of WahahaOther "water" brands began to play different slogans, positioning mineral water, rich in minerals. Or spring water, sweet and pure natural.

Wahaha’s official website explained why they chose Xu Guanghan: "Xu Guanghan made his debut in 2003. During the 17 years of ups and downs, despite the difficulties and challenges, he has always maintained the purest original intention and love for the performing arts, which is highly compatible with the simple and pure characteristics of Wahaha Pure Water."

However, compared with the previous spokesperson Wang Leehom, there was currently a big gap in terms of popularity and works. The most important thing was that more than 20 years of brand endorsements had allowed Wang Leehom to shape the unique temperament of the Wahaha brand itself, such as "sunshine, purity, ability", etc. This unique temperament suddenly changed, which was of course unacceptable.

This is also the reason why Xu Guanghan’s brand endorsement encountered opposition from a large number of fans.

It can be seen that Wahaha has decided to replace the spokesperson in order to better achieve brand upgrading and complete brand rejuvenation, but this goal cannot be achieved by replacing Wang Leehom with Xu Guanghan.

For a company with a solidified system, when sales decline, it is inevitable to toss, and there is no market competitiveness in product innovation.Otherwise, the first thing to do in publicity is to change the logo and spokespersonThe problem is that the product has not changed, and just changing the spokesperson will only treat the symptoms rather than the root cause

Take advantage of the trend and start with youth

Old brand label

If the product has been launched for a long time, then Coca-Cola, Pepsi, 7-Up soda…Which is not a beverage that has been launched for more than a hundred years and is still selling well around the world today?

But at the same time, these brands are not aging at all, and even at the forefront of youth trends, creating a lot of young social topics every year. And keep the brand young,The most important thing is to break into the circle of young people and communicate with them in the unique language of young people…

For example, in 2013, Coca-Cola published an article on the packaging, launched a nickname bottle, and added hot words such as white rich beauty, otaku, straight-A student, etc. to the original product packaging. Label-based marketing allowed young people who were actively looking for self-identification to take their seats, and the nickname bottle even became a social currency for young people for a while.

Oreo, which is also a product that has been selling well for more than 100 years, can always convey Oreo’s brand perception of "big brain", "interesting" and "cool" through endless marketing methods.

A long time ago maxed out Moments Oreo joint universe Internet celebrity brand supreme, change the color can be sold for hundreds of dollars.

Wahaha’s Road to Change

In fact, as early as the end of 2018, after Zong Fuli served as the head of Wahaha’s public relations department, she has always been committed toBrand rejuvenation…Enter the campus, launch the Wahaha campus marketing competition, and listen to the voices of young people…

This year’s 520, combined with young people’s favoriteBlind box gameplay, launched "Blind Water". By selling 5,000 boxes at a price of 66 yuan per box, 1,000 boxes were launched every day, and every time it was launched, it sold out in seconds, achieving good results. And on May 29 this year, Zong Qinghou even played a live broadcast on the Douyin platform.

Wahaha, the "elderly trend", has made a lot of efforts so far. However, maybe it was because it was too much about marketers and channels in the past, and in today’s traffic era, Wahaha always felt that it was a little too much.

Although there are many activities, the volume does not seem to be large. After 33 years, Wahaha has to move towards a successful transformation.Just relying on the marketing strategy of one hammer in the east and one stick in the west is probably not enough.

How to stay young depends on these four points

Marketing creativity

I don’t know if you have noticed that for so many years, whether it is from Wahaha’s packaging or design, it has basically remained the same. It has always followed the consistent style, reflecting the brand’s lack of innovation.

I believe that many people grew up drinking Wahaha when they were young, but there are so many choices in the market now. Who would choose "soil" products.After all, something from a very early age is unlikely to match the tastes and aesthetics of today’s consumers.

Compared with Wahaha, Nongfu Spring does better in this regard. Nongfu Spring’s various new packaging designs have won foreign awards repeatedly, and it integrates design elements into marketing.Let every bottle design become an event marketing, attracting the attention of the industry.

Channel selectivity

According to the data, Wahaha has deeply cultivated nearly 10,000 dealers, hundreds of thousands of wholesalers, and more than 3 million retail end points across the country, and can spread new products to every commissary in remote rural areas across the country within a week."Wherever there is a commissary in China, you can see Wahaha products."

And Wahaha’s channel-based marketing model has also been cited by Harvard Business School as a case of Chinese channel innovation.

Of course, for FMCG, channels are extremely important. But inIn today’s mobile Internet, many brands have begun to advocate de-channelization and become D2C brandsOnline marketing and sales have become an important source of corporate revenue. And with the rise of e-commerce, Wahaha has missed the dividend period.

This is not to say that channels are not important, but that the trend of direct-to-consumer sales cannot be ignored because of over-reliance on channels. If you rely too much on channels, then this may also be one of the reasons why Wahaha has not seen Internet celebrity brands in recent years.

Adapt to the times and catch up with the dividend period

Due to the excessive emphasis on the effectiveness of offline marketing channels, Wahaha has also resisted e-commerce for many years.

In 2016, Ma Yun raised the issue ofThe basic concept of "five new" in e-commerceAfter listening to this, Zong Qinghou said that "except for the reliable new technology, everything else is nonsense". After that, Zong Qinghou felt: "E-commerce is easy to dump at low prices, which will disrupt the market, so in the end, business has to return to the real economy." At this moment, he still believes that marketing channels are the key.

In 2018, Zong Qinghou made a change in his treatment of e-commerce, publicly stating in an interview, "We do not boycott e-commerce, nor do we embrace e-commerce.".

The result was predictable.

At this moment, Wahaha has only just begun to fully embrace e-commerce, but it has to be admitted that this has been delayed for several years.Due to Zong Qinghou’s resistance to e-commerce, Wahaha lost a great opportunity…

As a middle-aged brand, Wahaha naturally wants to complete the brand rejuvenation, but this problemIt is not something that Xu Guanghan can completely solve.…

From product and design innovation, to the transformation of marketing methods and channels, to embracing new platforms such as e-commerce and live broadcasting, all of these must be done with great care.Otherwise, the so-called brand rejuvenation is just a slogan for Wahaha.

Take the lead and start now

From a big brand of Wahaha to the current sunset, we have witnessed their glorious side, and Wahaha advertisements can be seen everywhere in the streets. Up to now, the dazzling array of advertisements has dizzied us.In the market of traffic, it is essential to seize the opportunity, seize the opportunity, and have a keen business sense…

Responsible editor:

　　Founded in November 1998, Tencent is currently one of the largest Internet integrated service providers in China and one of the Internet companies with the largest number of service users in China. Since its establishment more than ten years ago, Tencent has been adhering to the business philosophy of "everything based on user value" and has always been in a state of steady development. On June 16, 2004, Tencent was publicly listed on the main board of the Hong Kong Stock Exchange (stock code 700).

　　Enhancing the quality of human life through internet services is Tencent’s mission. Currently, Tencent regards providing users with "one-stop online life services" as its strategic goal, providing Internet value-added services, mobile and telecommunications value-added services and online advertising services. Through China’s leading online platforms such as instant messaging QQ, Tencent Network (QQ.com), Tencent Games, QQ Space, Wireless Portal, Soso, Paipai, and Tenpay, Tencent has built the largest online community in China to meet the needs of Internet users in communication, information, entertainment, and e-commerce. As of September 30, 2011, the number of active accounts on QQ instant messaging reached 711.70 million, and the highest number of simultaneous online accounts reached 145.40 million. The development of Tencent has profoundly affected and changed the communication methods and living habits of hundreds of millions of Internet users, and opened up broader application prospects for China’s Internet industry.

　　Facing the future, insisting on independent innovation and establishing a national brand is Tencent’s long-term development plan. At present, more than 50% of Tencent’s employees are R & D personnel. Tencent has a considerable number of patent applications in instant communication, e-commerce, online payment, search engine, information security and games. In 2007, Tencent invested over 100 million yuan to establish the first research institute of China’s Internet in Beijing, Shanghai and Shenzhen, to conduct independent research and development of core basic technologies of the Internet, and is gradually embarking on the road of independent innovation of national industry development.

　　To become the most respected Internet company is Tencent’s long-term goal. Tencent has been actively participating in public welfare undertakings, striving to assume corporate social responsibility, and promoting Internet civilization. In 2006, Tencent established the first charity foundation in China’s Internet, the Tencent Charity Foundation, and established Tencent Charity Network (gongyi.qq.com), focusing on assisting youth education, development in poverty-stricken areas, caring for disadvantaged groups, and disaster relief and poverty alleviation work. At present, Tencent has carried out a number of public welfare projects across the country, actively practicing corporate citizenship and contributing to the construction of a "harmonious society".

Vision:

　　The most respected internet company.

Mission:

　　Improve the quality of human life through internet services.

Values:

　　Integrity, enterprising, cooperation, innovation.

Business philosophy:

　　Everything is based on user value.

Management philosophy:

　　Caring about employee growth.

Corporate Strategy

　　Tencent takes "providing users with one-stop online life services" as its strategic goal, and has completed its business layout based on this. It has built four major online platforms: QQ, Tencent, QQ Games and Paipai, forming the largest online community in China.

　　This year’s Spring Festival came earlier than in previous years. Just after New Year’s Day, everyone was busy buying New Year’s goods. On January 8, the reporter visited major shopping malls and supermarkets and found that the purchasing power of Hunan people’s New Year’s goods this year has not decreased, and there have been many new changes, buying "new tricks".

　　While major shopping malls and supermarkets usher in the peak passenger flow before the Spring Festival, major online e-commerce companies have rushed to the New Year’s goods market. Hunan people who love to taste "fresh" not only pursue seasonal local specialties, but also put "foreign fresh" on the table; with the advent of the 5G era, smart products have also "broken" into people’s New Year’s shopping lists.

　　1. Online and offline, the price is much more "beautiful" than usual.

　　There is still half a month for the Spring Festival, and when I enter the supermarkets such as BBK, China Resources Vanguard, and Carrefour, I can already feel the Spring Festival atmosphere. Decorations such as "Happy Year of the Rat 2020" are beaming, and cookies, dried fruits, candies and other areas are full of hot-selling gift-giving products.

　　The reporter saw in the BBK Changsha Dongtang store that there are a wide range of preferential activities such as buy 100 yuan and get 100 yuan cash coupons for snack food, and price-break discounts for milk cartons. Ms. Yang, a citizen who is shopping for chocolate gift boxes, said that there are many relatives visiting during the Spring Festival, and they take advantage of the strong discounts in supermarkets to stock up on some snacks.

　　The supermarket salesperson of BBK Changsha Dongtang store told reporters that preserves, candies, milk and puffed food are still must-have items in the shopping cart of Hunan people’s New Year’s goods, but with the gradual rise of the health craze in the "post-80s" and "post-90s", nuts have become one of the popular New Year’s goods. Sugar-free, low-fat biscuits and cakes and other healthy snacks are increasingly sought after by young people.

　　Offline supermarkets offer strong discounts, and online e-commerce is also in full swing. The "New Year’s Shopping Festival" that started one after another in January has become the first promotion of the new year for major e-commerce in 2020.

　　Tmall’s "New Year’s Shopping Festival" this year set a small goal of "helping farmers across the country to underwrite at least 300 million catties of fruit"; JD.com uses "Spring Festival does not close" and "buy expensive and pay" as selling points to provide New Year’s goods while upgrading services; Sunny Retail Cloud, which sank into the county market, released data on January 4. During the "New Year’s Shopping Festival" event, the overall order volume increased by 113%.

　　Li Ying, a girl from Chenzhou who works in Guangzhou, told reporters that this year her family was in Guangzhou for the Chinese New Year. To understand her homesickness, she ordered Xiangxi five-flower bacon from Songkwai Fong online. The store coupons and promotional allowances provided by e-commerce platforms made the price much more "beautiful" than usual.

　　2. All local and specialty "foreign products" will be accepted according to the order.

　　It was New Year’s Eve in the market. At this time, the ordinary people in Shili Baxiang would sell their own native products, and this year was no exception.

　　On January 2, Zhangjiajie Yongding District Jiaoziya Town held the first Tujia New Year’s Shopping Festival. Xiang Zuopeng, a villager in Qijiaping Village, Jiaoziya Town, did not expect that the rice and rice he brought were so popular and sold for thousands of yuan. It is understood that Tujia New Year’s Shopping Festival attracted nearly 30,000 people from urban areas and surrounding townships to the market to purchase authentic New Year’s goods, and 925 on-site exhibition booths sold a total of more than 50,000 kilograms of agricultural and sideline products.

　　Guiyang County also collected local and special products from various villages, and held the third New Year’s Shopping Festival on January 6. Fungus food, local chicken and duck, white water sour chili peppers, etc. merged into a "New Year’s goods street". As Mr. Chen, a citizen, bagged the New Year’s goods, he said: "Sour chili peppers are very famous, but it is difficult to buy them too far from the county seat. This time I specially bought a few more cans for relatives and friends to give them a taste."

　　Local seasonal agricultural products continue to sell well, and novel New Year’s goods from all over the world have also begun to hit the shelves.

　　Reporters in Hema Fresh Changsha Xiyingmen store saw that Thailand’s rich shrimp, Australian lobster, New Zealand blue abalone and other fresh seafood and Chilean cherries, afterfruit, Australian mango and other southern hemisphere fruits have been put into the shopping cart by consumers one after another.

　　According to the "Fresh New Year’s Cargo Spring Festival Travel Map" released by Hema Fresh on January 8, there are currently hundreds of high-quality fresh New Year’s cargoes from more than 40 countries around the world, successfully grabbing tickets, air tickets and ferry tickets for the Chinese Spring Festival travel, and non-stop shipping the best local agricultural products to China.

　　According to Hema Fresh data, many Hunan people have achieved "cherries freedom". Chilean cherries have seen a large increase in sales, with sales increasing by more than 500% compared with the same period last year. Consumption frequency has also increased. Hema Fresh staff said that imported fruits and seafood have changed from gifts for relatives to daily consumer goods in people’s family life, appearing on the New Year’s Eve dinner table of more and more families.

　　3.5G era is approaching, keeping up with the new trend of smart consumption

　　"Xiao Ai, play a song" Gong Xi Fa Cai "." At the Xiaomi Home Changsha Wangfujing store, as soon as the staff finished speaking, the smart speaker immediately began to play lively Spring Festival songs. The staff said that before the Spring Festival, many people added household items, and a full set of smart home products such as Xiaomi TVs, air conditioners, sockets, and switches were loved by many young people.

　　According to data released by Tmall on January 8, during Tmall’s "New Year’s Shopping Festival", "post-00s" who officially entered the 20-year-old threshold became loyal fans of smart devices. Bluetooth headphones and smart speakers are new choices in the "post-00s" New Year’s list. Buying a Tmall Genie for parents to enjoy a high-tech smart life has also become a new way for "post-00s" to be filial to their parents.

　　Suning big data shows that on January 1, the sales of smart drying racks on the Ning platform increased by 471% year-on-year, the sales of smart toilet covers increased by 159% year-on-year, and the sales of water purifiers increased by 129% year-on-year. 5G mobile phones have become the new favorite of shopping years ago. The sales of online and offline omni-channel mobile phones on Suning.com are hot, and the sales of 5G mobile phones have increased by 490% month-on-month.

　　It is understood that this year, the sales of Tongcheng Electric smart products have also increased by more than 300% year-on-year.

　　Technology has added new options to Chinese New Year gifts. Mr. Tang, a resident of Changsha, is preparing to buy a smart bracelet as a gift for his grandfather. "It’s Chinese New Year. Wear a smart bracelet for the elderly, so you can monitor your physical condition in real time and do your filial piety," he said.

　　(Text by Huang Tingting)

　　Just after the Spring Festival holiday, BYD began to "strengthen" its friends. On February 19th, BYD launched the glory version of Qin PLUS and destroyer 05, and set the starting price of the two models at 79,800 yuan. A week later, BYD Han and Tang glory models also came on the market. Among them, BYD Han DM-i glory version started at 169,800 yuan, Han EV glory version started at 179,800 yuan, Tang DM-i glory version started at 179,800 yuan, and there were also 2024 Han DM-p God of War versions with a price of 259,800 yuan. Obviously, for the whole automobile market, this price reduction is not only an operation of "lifting the table", but also a blow to all friends in the price range of 100,000-150,000 yuan.

　　According to the sales data in the first two weeks of March, BYD achieved 38,600 vehicles and 49,100 vehicles respectively. At the same time, thanks to the continuous expansion of the glory family, BYD’s sales in the second week (March 4-March 10) finally returned to more than 40,000 vehicles, which not only surpassed Volkswagen in sales, but also increased by more than 27% from last week. Analysis of the reasons: First, the price war effect of the core product line is remarkable. Up to now, BYD has launched more than 10 glory versions of new cars, from Qin PLUS glory version, Han EV glory version to Seagull glory version, etc., and the main models of BYD Dynasty series and Ocean series have basically completed the annual change.

　　Secondly, BYD used "all-category layout+energy revolution+cost control+intelligent upgrade" to fundamentally rob the user population of the joint venture brand. In the past, independent brands wanted to break through the blockade of joint venture brands on the mainstream household market, mostly relying on a single category to break through. The most common one was to make a "flat replacement" for CR-V or RAV4 models. However, with the continuous deepening of BYD’s "vehicle intelligence" strategy, the core advantages of its products no longer rely solely on price, but have achieved a comprehensive breakthrough in driving comfort, economy and intelligence, especially BYD, which has always been considered by the outside world as lacking intelligence. With the cooperation between the 2024 BYD Han EV Glory Edition and Horizon (equipped with Journey 5), BYD, a "top student", has opened the road of high-level intellectual driving.

　　Therefore, if BYD’s strategy of "electricity is lower than oil" only makes the joint venture car companies "complain repeatedly", then it is even more painful for friends that this top student whose annual sales just broke 3 million will continue to make progress in 2024.

　　There is no time to be quiet, and the intelligent track only has to be rolled up.

　　On the 2024 BYD Dream Day held on January 16th this year, Wang Chuanfu announced a new strategy for the intelligent development of enterprise cars — — The whole vehicle is intelligent, and it shows the intelligent strength and future strategic layout to the outside world.

　　Taking the automatic driving section as an example, BYD divides the existing DiPilot intelligent driving platform into two systems and multiple gears, among which the L2-oriented auxiliary driving system is uniformly named DiPilot 10 and 30 platforms, while the L2+-oriented high-order intelligent driving system is uniformly named DiPilot 100, 300 and 600, and the newly launched BYD Han EV Glory Edition Eye of God intelligent driving model is built based on DiPilot 100 platform.

　　According to official information, the glory version of Han EV with a price of 249,800 yuan is the first model of Yadi Dynasty equipped with the "Eye of the God" DiPilot 100 platform. Its hardware adopts a high-order intelligent driving special computing scheme from the horizon, with a computing power of 128TOPS. Based on the L2+ intelligent driving assistance function, it has upgraded the high-speed navigation NOA and AVP parking service functions of high-speed and urban expressways. It can also achieve driving tasks such as intersection traffic (straight, left turn, right turn, U-turn, etc.), traffic light traffic, overtaking, intelligent obstacle avoidance, merging, lane keeping, cruising driving, lane switching and pedestrian-non-motor vehicle courtesy in urban areas, and the intelligent driving strength has been improved obviously.

　　Wang Chuanfu believes that vehicle intelligence can solve two major pain points: First, at present, the industry equates automobile intelligence with intelligent cabin driving, which leads to the narrowing of the concept; Second, most systems of smart cars are purchased and assembled by different suppliers, which leads to the failure of linkage and integration between systems and the inability to truly meet the diverse needs of users.

　　Speaking of this, Journey 5 is also the first computing solution in the industry that integrates high-order automatic driving and intelligent interaction. It not only has a computing power of 100, but also has a computing performance of 1718FPS, a delay speed of 60 milliseconds, and a power consumption of 30 watts. From the book data evaluation, it has indeed achieved the characteristics of high computing power, high performance and low power consumption, and hand in hand with BYD Han EV Glory Edition with an annual sales volume of 220,000+. It will also promote NOA’s high-level intelligent driving function to continue to explore models below 250,000 yuan, especially in the face of the core demands of NOA’s "opening the city", "scale" and reducing costs and increasing efficiency in 2024, and the cooperation with Horizon will also help BYD to go more smoothly on the road of high-level intelligent driving.

　　Horizon makes BYD’s road to high-level intellectual driving smoother.

　　Why choose the horizon? From a macro perspective, Horizon is currently the largest intelligent driving computing solution provider in China, and it is also the first intelligent driving computing solution provider in the industry that can support L2~L4 full-scene intelligent driving pre-installation mass production. According to the latest Market Share List of NOA Calculation Scheme for Passenger Cars Front-mounted in China Market in 2023 released by the Institute of Intelligent Automobile of Hi-Tech, Horizon has become the head player after NVIDIA, accounting for 35.49% of the market, and NOA models equipped with Horizon calculation scheme are in the lead at present.

　　Obviously, from the perspective of industry status and mass production capacity, Horizon and BYD can be called "suitable".

　　Secondly, judging from the bottleneck of NOA track development, the breakthrough of NOA high-level intelligent driving needs to go through three hurdles, namely, cost hurdle, scale hurdle and daily hurdle; At the same time, for car companies, the demand for smart driving products is developing differently. The essence of volume value and volume price comes from the bottleneck of efficiency. The key to solving the problem lies in the reconstruction of the computing base, and all of this is to reduce costs and increase efficiency. The computing scheme based on unified hardware architecture, tool chain and software stack will be the ultimate answer.

　　The brand-new ecological model proposed by Horizon, which is soft and hard full-stack empowerment and cooperation between car companies, is in line with the intelligent demands of the current head car companies. First, Horizon is one of the few players in the industry who have the full-stack capability of software and hardware. In addition to launching Journey 5 and Journey 6 series for high-level intelligent driving, Horizon also has world-class algorithms and leading software technology stack, which realizes the rapid deployment of high-performance algorithms by combining the advantages of software and hardware of Horizon. Second, Horizon is committed to creating an "ARM+Android" model in the era of smart cars through various empowerment methods such as open software IP authorization and BPU IP authorization. Based on the technical scheme of "chip+tool chain+reference algorithm", it will build a software and hardware shelf for intelligent driving, which will help the development and landing of differentiated intelligent driving schemes between car companies and industrial chain partners.

　　It can be found that Horizon can not only provide a smart driving calculation scheme covering low, middle and high levels, but also provide a flexible and affordable smart driving scheme, which is just in line with "vehicles that need to travel" like BYD Tang, Song and Seal, and from the user’s point of view, in the future, high-speed pilot-assisted driving functions should also be standard for mid-to high-end brands.

　　Obviously, the urban NOA is much more complicated than the high-speed NOA, so it puts forward higher requirements for the ability of the intelligent driving system. At present, only a few car companies have this ability, and with the listing of BYD Han EV Glory Edition, it undoubtedly means that BYD’s "intelligent second half" has taken a step forward successfully, and the platform cooperation of the horizon will also help BYD speed up its intelligence. It is worth mentioning that BYD has officially announced that it will be the first batch of mass-produced intentional cooperative car companies of Horizon Journey 6 series. Based on the cooperation of Journey 6, the two parties will jointly open a new stage of the development of smart driving. (Text: Yang Xiaohong Figure: Horizon BYD)

BITECH On March 24th, the 02 Hatchback Plus/Pro model will be launched today. The two new models are equipped with a Drive-E 2.0TD T4 turbocharged engine and are matched with a 7-speed wet dual-clutch transmission. Their launch will not only enrich their product line, but also lower the price threshold and provide more choices to consumers. On June 1st last year, the 02 Hatchback Halo model was announced, with a price range of 17.68-18 1,800 yuan.

It is reported that the 02 Hatchback Plus/Pro will be basically the same as the Halo in terms of styling, and offer gray, black and white paint options. The Plus roof is the same color as the body, and the Pro is designed with a roof-to-body color. In addition, both new cars are equipped with 19-inch Goodyear Eagle F1 sports tires, and the interior is unified in a black minimalist style.

In terms of configuration, the 02 Hatchback Plus/Pro is equipped with 17 ADAS safety driver assistance systems and direct intelligent tire pressure monitoring functions. The configuration on the Halo model has been optimized and upgraded on the Plus/Pro model.

Including OTA online self-service upgrade, mobile app vehicle assistant, car-home interconnection, one-click custom button of steering wheel and car Wi-Fi connection function at any time. The car system is upgraded to E03 chip, the operation response is faster and the experience is smoother.

In the power part, the 02 Hatchback Plus/Pro is equipped with a Drive-E 2.0TD T4 turbocharged engine with a maximum output power of 190kW and a peak torque of 300N · m. In the transmission part, it is matched with a 7-speed wet dual-clutch transmission. The official comprehensive fuel consumption of 100 kilometers is 6.4L.

In the test list of Easy Car, the 02 Hatchback Halo model equipped with Drive-E 2.0TD T5 turbocharged engine, matched with 8-speed automatic transmission, has a 100-kilometer acceleration time of 7.43s and a braking distance of 36.87m. Four data, including 100-kilometer fuel consumption and Elk test, all ranked second in the same class, after the eighth-generation Golf, showing good competitiveness. On the Plus/Pro model, the new car will be equipped with Drive-E 2.0TD T4 turbocharged engine, matched with 7-speed wet dual-clutch transmission. How each test project performs, please pay attention to the detailed test experience brought by the follow-up test of Easy Car.