西安桑拿网 – 第 12 页 – 西安夜生活网论坛,西安耍耍网,西安品茶网

After reading these 14 historical truths, I realized how shallow my historical knowledge is! How many do you know？

1. Women in Song Dynasty will be fined if they don’t marry at fourteen.

During the Song Renzong period, men were married at the age of fifteen and women at the age of thirteen; Ming Taizu stipulates that a man marries at the age of 16 and a woman marries at the age of 14. A woman who does not marry at the legal age will be fined.

For example, when Emperor Xiaohui of the Han Dynasty was filial, anyone who wanted to have a daughter who was over 15 to 30 years old and had not married was fined 600 yuan; In the Tang Dynasty, men over the age of 20 and girls over the age of 15 were also punished.

2. Zhongguancun was originally a eunuch nursing home.

Zhongguancun, a desolate cemetery decades ago, is mostly the tomb of eunuchs.Because eunuchs were called "middle officials" in the Ming and Qing Dynasties, it was called "middle official grave".

Eunuchs built temples and old-age manors here, and because they were called "middle officials" at that time, they called this place "middle official village". After liberation, they chose to build the China Academy of Sciences here. They thought the word "middle official" was not good, so they changed their names to "Zhongguancun".

3. Confucius is the pioneer of Weibo style.

The Analects of Confucius is the earliest collection of Weibo;

1. Each Analects does not exceed 140 words;

2, concise and profound;

3, more fragmented, mostly for Confucius to bask in the mood and exchange philosophy.

4. Strong interaction, and often reply and interact with Zigong, Yan Hui, Zilu, etc.

5. Confucius has more than 3,000 fans, 72 of whom are V tuba.

4. The origin of "jealousy" originated from the Tang Dynasty.

Fang Xuanling was the prime minister for 22 years and was an important founder of Zhenguan rule.In order to show his merits, Emperor Taizong gave two beautiful women. Then this angered the prime minister’s wife and forbade beautiful women to enter the house.

Li Shimin gave her two choices:One is to get back the beauty; The second is to drink the "poisoned wine" given by the royal family.

After the heroic Mrs. Fang drank the "poisoned wine" on the spot, she knew it was a cup of vinegar. Emperor Taizong couldn’t help but take back the beauty, and the word "jealous" spread.

5, Gao Qiu was Su Dongpo extremely.

Gao Qiu was originally Su Dongpo’s mini-story, that is, extremely clever and good at copying.When Su Shi was transferred to Zhongshan House, he gave him to Wang Jinqing of Wang Shen, the captain of Xiaowangdu. Once, Wang Shen wanted to send Duan Wang was a comb knife for trimming sideburns, which was sent by Gao Qiu.

It happened that Duan Wang was playing cuju, and Gao Qiu took the opportunity to show off his skills, so he won the favor of Zhao Ji and stayed with Duan Wang from now on.After Zhao Ji succeeded to Song Huizong, Gao Qiu rose steadily.

6. Yan was not alone.

I always thought that Yan was one person, but it turned out to be ten.Yamaraja in Ten Temples is the floorboard of ten hades who are in charge of hell, which is said by China Buddhism. This statement began in the late Tang Dynasty.

They are:King Guang of Qin, Chu Jiangwang, Emperor Song, King Wu Guan, Yan Luowang, King Bian Cheng, King Tai Shan, King Ping, King Du Shi and King Huan.

These ten kings live on the ten halls of hell respectively, because they are called the ten halls of hell.

7. "Hou" was originally the title of emperor.

When you see the last word, you will always think of the queen, the queen mother and so on.However, in ancient times, the latter word represented men, was the embodiment of power, the symbol of emperors and the title of the son of heaven.

Later, it was the title of emperor before the Zhou Dynasty, when the wife of the son of heaven was a princess, and later it was used as the title of emperor for more than 360 years. It was not until the Zhou Dynasty that the princess was renamed.

After Qin Shihuang unified the six countries, the emperor was called the emperor, and the emperor’s wife was called the queen.

8. In Wei and Jin Dynasties, a man must look like a beautiful woman to be beautiful.

In Wei and Jin Dynasties, a man had to look like a beautiful woman to be praised, and gentle female beauty was the standard of beautiful men.Therefore, men of all ages in Wei and Jin dynasties desperately went to the "false mother" line. Noble men and women, almost everyone never leaves the mirror. Every day, they wear powder, lipstick and perfume, to the point where they disappear without makeup.

At that time, the famous false mothers were: writers Cao Zhi, Pan An, calligrapher Wang Xizhi …

9. Although the Ming emperor was dissolute, he had no wimps.

Although some emperors of the Ming Dynasty were dissolute and heartless, none of them were wimps!The Great Ming Dynasty lasted for 276 years, and never paid compensation, ceded land or paid tribute. The emperor guarded the country and the king died.

Emperor Chongzhen was martyred, but orthodox prisoners never begged for mercy. Longwu was killed in the battlefield, and Shaowu was captured and committed suicide by hunger strike.At the end of the Ming Dynasty, the soldiers were still divided into two ways to deal with the Manchu and the King, and they did not give up the desire of "the whole Liao can be restored" from beginning to end.

10. It was stipulated in the Song Dynasty that officials were not allowed to enter the wine shop, regardless of public or private funds, they were impeached.

According to Ouyang Xiu’s "Returning to the Field", Lu Su’s simple public service is a virtue, and the public service is easy to take and drink in a wine shop. Zhenzong asked, "Why did you enter the wine shop privately?" Gong said:"I am poor and have no utensils, and I have everything in the wine shop. I have come from afar with my relatives in the village, so I drink with them. However, the minister is easy to serve, and the city people have no knowledge of the minister. "

Zhenzong said, "Your majesty is a courtier, and I’m afraid he will be played by the censor."

11, the origin of the yellow flower girl

In ancient times, unmarried women liked to use yellow color to draw various patterns on their foreheads or faces when dressing up. It can also be cut into various patterns with yellow paper and pasted.

And "yellow flower" refers to chrysanthemum. Because chrysanthemum can resist cold in Ao Shuang, it is often used as a metaphor for people having moral integrity.

Therefore, adding the word "yellow flower" in front of the prostitute means that the woman is not married yet, but can remain chaste.

12. The origin of "Erguotou"

In the middle of Qing Dynasty, in order to improve the quality of shochu, Jingshi shochu Workshop needed to treat the distilled liquor, the "liquor head" cooled by cold water in the tin pot for the first time and the "liquor tail" cooled by cold water in the tin pot for the third time.

Because the first pot and the third pot are cooled by substances, only the wine that flows out after being cooled by the cold water changed into the tin pot for the second time is picked, so it is called "Erguotou".

13. Housing security system in Song Dynasty: the monthly rent of low-rent housing in Kaifeng is 106 yuan.

Building shop service, later renamed as "shop house service", is responsible for the management and maintenance of state-owned real estate, and to the public for rent. Look a little familiar! Equivalent to the current low-rent housing.At that time, there were 1192 public houses in Kaifeng, the capital, with a monthly rent of 170 yuan (RMB 106.25).

Can ordinary people afford to rent the land of capital city at the foot of the son of heaven?This is a housing security system, which is completely affordable.

14. Four nicknames of ancient China: Shenzhou, Kyushu, Huaxia and Zhongyuan.

1. China, the ancient sage took China’s China, which was called "the land of China".

2. Huaxia, originally referred to the Central Plains, later included the whole territory.

3. Kyushu, the ancient China, was divided into: Ji, Yan, Qing, Xu, Yang, Jing, Liang, Yong and Yu.

4. The Central Plains, the birthplace of Chinese civilization, was regarded as the center of the world by the Chinese nation in ancient times.

Source: One poem and one lesson.

32 historical photos, reviewing history

In 1979, 518 meters above the street in new york, a worker was responsible for installing the antenna of the World Trade Center, which attracted attention to his security measures. The train carriages in the 1890 s showed the comfortable travel environment at that time. In 1987, a building in alba iulia was relocated. In the 1890s, the picture of an Inuit warm wife showed deep love. In 1901, Anne Edersen Taylor survived by going down Niagara Falls in a wooden bucket. Children’s skulls without deciduous teeth and human hearts without blood reveal the strangeness of life.

In 1993, Queen Elizabeth II tested a combat rifle. In 2006, Qatar auctioned the world’s most expensive telephone number 666-6666 for 1.5 million pounds for charity. The duel between WWE legend Andre and boxing legend Mehmetali was impressive. The oldest copper fishhook found in the archaeological site of Ashkelon reveals ancient fishing techniques.

The colonial life during the British Empire and the abnormal brain of Russian poet Vladimir Mayakovsky glimpse the cruelty and strangeness of history. Franz Reichelt died trying to test his parachute, and the photos were chilling. The similarity between chimpanzees and human fingers is thought-provoking. Nelson mandela became the South African President after 27 years in prison, showing people tenacity and victory. Warren Buffett’s life in his youth glimpses the trajectory of future billionaires.

Newton’s original handwriting and a group of people celebrating the arrival of bananas in Norway outline the subtle interweaving of individuals and history. Marilyn Monroe’s wedding photos reveal the reality under the dreamy appearance. Kung Fu superstar Bruce Lee, dressed in the uniform of the Reserve Officers Training Corps, presents a multifaceted life. Tokyo’s urban buildings are as dense as chips, emitting modern prosperity.

The scenes of ancient Greek and Roman athletes cleaning their bodies with oil and grinding fine sand make people understand the way of life of ancient culture. The vertical staircase scenery in Hawaii is amazing. Beauty in modern dress style shows the evolution of fashion. During the Iranian revolution in 1979, the scene of burning the American flag showed political turmoil.

The night view of Italy reflects the light of the city, just like a shining river flowing to the sea. The wooden houses on the Polish Tartrat Mountain exist like fairy tales. Blue gem ring, which has a history of nearly 2,000 years, once belonged to the Roman emperor Ka Rygula, and it is stained with the blood of history.

Cindy Chin’s pencil-carved works of train art show the combination of creativity and skill. The London boy in historical photos shows complex emotions in the face of family death. These 32 historical pictures guide us to review history, feel the long river of time and enjoy the colorful life. Which of these photos do you think impressed you the most?

# century famous painting! # # Exploring the mystery of art # # Shocking works # # Real times # # Corbusier’s works # # Talking about the history of Russian art # # Moving Matisse # # Anecdote in the Art Museum # # History of exotic paintings # # Review after a hundred years #

Life lies in exercise, but you need to master the ＂health ladder＂ of exercise! How to exercise is reasonable？

As the saying goes, life lies in exercise, which is true at all. Moderate exercise can improve cardiopulmonary function, promote systemic blood circulation and relieve nervous mood. However, there must be a degree in everything, and the same is true for sports. You need to choose the right sports according to your own situation, and you can’t blindly pursue quantity and duration. If the amount of exercise is insufficient, the body function will slowly deteriorate; Excessive exercise will cause persistent muscle pain, irritability and loss of appetite, and at the same time, it will also reduce immunity and increase the damage to bones and joints.

1. Exercise intensity

Exercise intensity, as its name implies, is the strength spent in exercise, which is determined by the type and purpose of exercise. There are different ways to measure the intensity of exercise, such as jogging or brisk walking. The intensity is measured by the target bull’s-eye rate and based on the maximum heart rate, which is equal to 220 minus age. The bull’s-eye rate of moderate and high-intensity aerobic exercise ranges from 60% to 80% of the maximum heart rate, and strength training needs to measure the exercise intensity by weight and repetition times.

2. Motion frequency

Exercise frequency refers to the interval time of exercise, and the optimal frequency is determined by the type and purpose of exercise. If the purpose of exercise is to lose weight, at least 300 minutes of moderate and high-intensity aerobic exercise a week can reduce weight and body fat; If the purpose of exercise is to maintain good health, you need to have 150 minutes of aerobic exercise a week, and then match it with 2~3 days of strength training.

3. Exercise time

Exercise time refers to the duration of exercise, which is determined by the type of exercise, the purpose of fitness and the level of exercise. At the beginning, you can do aerobic exercise first, and the exercise time is about 15~20 minutes, and the exercise intensity is well controlled; If you want to enhance flexibility through exercise, make sure that each muscle group stretches for about 15 seconds and repeat it three times; If you want to enhance your cardiopulmonary endurance, the duration of high-intensity exercise should not be less than 20 minutes.

4. Type of exercise

There are many types of sports, such as aerobic training, flexibility and resistance training, etc. The specific types of sports are divided into cycling swimming, weightlifting and running, squat and so on. You need to choose the right type of exercise according to your own sports purpose.

1. Moderate intensity exercise

Moderate intensity exercise is equivalent to brisk walking for half an hour to an hour every day. Such activities include walking, shopping, housework and gardening. You can walk more in your daily life for at least half an hour every day.

2, high-intensity aerobic exercise

Common high-intensity aerobic exercises include climbing mountains, swimming and jogging, climbing stairs and aerobics, etc. Exercise at least 3~5 times a week for no less than 20 minutes each time to ensure that the exercise heart rate needs to reach the target heart rate.

3, high-intensity competitive sports and leisure sports

Such sports include basketball, football or tennis, as well as dancing, skating and skiing. Such sports can not only improve heart and lung function, but also cultivate sentiment. Obese or overweight people can choose swimming, which can reduce the joint load.

4, muscle fitness exercise

This kind of sports have their own weight-bearing resistance training, as well as resistance training by equipment, such as dumbbell weight-bearing and elastic belt exercises, which are done at least 2~3 times a week.

5. Flexible exercise

Flexibility exercise includes practicing yoga, dynamic stretching or static stretching, which can be arranged after aerobic exercise or resistance training for 15~30 seconds each time.

Tips

Adults should exercise at least 30-60 minutes every day, and at least 150-300 minutes of moderate-intensity exercise every week. Try to arrange the winter exercise time at noon or afternoon, and the morning exercise time should not be too early, at least after the sun comes out.

# Family Doctor Super Team # # Health Science Qualifying Competition #

The online manuscript of family doctor shall not be reproduced without authorization.

References:

1. "Too low has no effect, and too much is easy to damage! Exercise has a "healthy ladder", Life Times, November 24, 2020.

2. Exercise has a "healthy ladder", Solitary Core Entertainment, November 23, 2020.

Football physical fitness： how do I maintain my physical fitness during the season？

Hello, everyone, today we share how I keep fit during the season. I hope you like it!

front cover

In 2020, Joshua kimmich scored the winner in the match with Dortmund. In that match, he ran 13.73 kilometers. This is the sport of football and kicking. In this sport, most of the running is not jogging, sprinting, walking, jogging and then sprinting. Because of this, the best way to improve physical fitness is to carry out high-intensity training.

We can achieve this goal by sprinting or intermittent training, but the least boring way to improve physical fitness is to use the ball for high-intensity training, which is also the focus of today. Today we will share the training methods to keep in shape during the season. Let’s officially start:

warm up

Before we start training, make sure that we have fully warmed up, do some dynamic stretching and sprinting, so that all our fast muscles will be activated, thus reducing the risk of muscle strain. Take 10 minutes to relax, and then start formal training.

Figure 1- Warm up

This is the only part that does not include the ball, and it is one of the very good agility and quick training.

We can find a friend, or install an application on our mobile phone, which can flash colors and numbers for us for 10 times as a group. I

Figure 2- Fast Move on Command

When our cell phones flash or our friends shout out a color, we sprint to the sign plate and then go back to the middle. About 30 seconds, depending on the length of the interval. In short, do five groups and rest for 30 seconds between each group.

Figure 3- Gap Time

The rest of the training is divided into three small cycles. The first cycle is what we see now. Before Ronaldinho’s dribbling training and shooting, he makes a 30-yard sprint dribble.

Figure 4- Fast Dribble

This training is great, because it can train our dribbling speed, dribble in a narrow space, and persist in dribbling when we are tired.

Figure 5- Exercise dribbling speed

It’s a hard training, but it’s important for us to keep high shooting quality. Imagine that we will be very tired in the 80th minute of the game, so even if we are tired, we should be able to shoot correctly.

Figure 6- Correct Shooting

In this cycle exercise, we can jog or walk back to the starting point as a break between repeated exercises.

If we only have one or two balls, run after them, make sure we are jogging, then jog back to the starting point, and then give yourself an extra 30 seconds to rest.

Figure 7- Jogging or Walking

In addition, because it takes a long time to start each action, you should do it for 15 minutes before continuing this circular action, and it should be very fast.

Before entering the second cycle, give yourself three to five minutes to rest. We should make sure that each cycle has intensity, and even if we are tired, we should work 100%.

Figure 8- Guaranteed Strength

In the second cycle, we make 10 passes to the wall, then zigzag dribble to practice turning and dribbling, then rush out and beat the last sign plate with one of our actions.

Figure 9- Passing the ball to the wall

Put the sign plate 8 to 10 yards away, make sure we don’t go straight through it, rush out of the sign plate for at least a few steps, then cut back the sign plate and walk back to the starting point.

Figure 10- Switch back the sign plate

Once again, this is our break time, and a sign plate is set for passing the ball on the wall to ensure that we keep good habits when passing the ball and that we will not be lazy.

This cycle improves our ability to pass, touch the ball with the first foot, dribble and cut inside with the ball, and the ability of all 1V1 to beat the defender.

All this will make our leg muscles stronger, and at the same time enhance our heart and lung function. Do it for 10 minutes, and then rest for three to five minutes before continuing.

Figure 11- Cardiopulmonary Enhancement

The hardest part was left to the end. Many people hated doing this exercise, but it was the simplest exercise, and it was timed in 10 minutes.

Start by running back and forth, run to the small restricted area and then run to the penalty spot at the back, then run to the top of the restricted area and come back.

Figure 12- Simple exercise

After the round-trip run, start bouncing the ball as soon as possible, don’t rest for a few seconds before starting, and then bounce the ball 30 times before starting the next round-trip run.

Figure 13- Start the ball.

The key point here is that if we screw up and drop the ball, then we need to start the next round trip immediately, which puts pressure on the ball-passing part to ensure that we concentrate on the ball-passing and strive to maintain the quality.

If we don’t have this kind of pressure, then we will drop a few times, then pick up the ball on foot, and then continue to bounce the ball and give ourselves a long rest. After 10 minutes, we have finished the hardest part, but we are not completely finished.

Figure 14- No End

Although this is not the main part of training, it is very important to do 5 to 10 minutes of cold-body exercise, which will make our muscles less tense and help us recover from the next training.

Figure 15- Let the muscles loose.

Don’t skip this link, do some static stretching or the same dynamic movement as before, but with less intensity.

Figure 16- Don’t try to hide from the tiger

That’s all for today. Please continue to pay attention to the road of football for more exciting football teaching!

The games I played as a child and the words I wrote at the end

Hello, hello, friends. I have written several issues on the topic of childhood games. The rest of the little game wants to be made into an issue. After these issues, this topic will come to an end.

When I was a child, I lived in the countryside. Besides helping adults, I went out to have fun with my friends every day. Although there are not so many electronic products and game machines, we have a world of our own, sometimes in the yard, sometimes in the alley, sometimes in the streets and lanes, and sometimes in the wilderness or in the ravine canal. These places are always full of laughter. Let’s see what other childhood games are there. Let’s review them together.

The first is hide and seek.

Hide-and-seek is usually a game played by children, which is very interesting. Find a hidden place to hide and others will look for it. If he finds it, it will be his turn to find someone else. This game is suitable for some old houses or places with complex terrain, and it is full of adventure spirit. Sometimes, you will find some surprises that even adults can’t find at ordinary times.

Second marble

For a while, everyone will bring their beloved marbles, that is, glass balls, which are all green at first, and then some people will bring colorful ones, which is really arrogant! When you play, you will find a flat ground on the roadside or in the community, dig a few small holes and row the line. Whoever can bounce the ball in will win the opponent, and there are other ways to play, but in any case, we will try our best to win.

The third is bungee jumping.

Girls play bungee jumping games a lot. Need two or more people to play together. You need to tie the rubber band to your ankle, then jump over the rubber band flexibly and make various movements in the air. I have to sing, I believe everyone has heard of it.

The fourth is skipping rope.

Jumping rope is not the same as bungee jumping. At that time, skipping rope was generally hemp rope, which was very simple. Find a flat ground first, and then start skipping rope. There are competitions to see who jumps more times, and there are also many people jumping together. That kind of jumping is called jumping a strong rope, which needs to jump together and fall together. It is very lively.

The fifth is throwing sandbags.

Boys and girls can play the game of throwing sandbags. Draw a grid on the ground. The first player should quickly run into the grid and follow the drawn route. The outsiders throw sandbags at him, and the people inside either catch sandbags or avoid them, so as not to hit the body with sandbags as much as possible. Looking at their crooked and embarrassed appearance in order to hide from sandbags, everyone was so happy that they couldn’t keep back.

The sixth is kicking shuttlecock.

Shuttlecock kicking is never out of date, and there are still people playing it in the community now. At that time, most people played alone to see who played the most, and some people played in a big circle like now. I didn’t buy the shuttlecock, I made it all by myself. Sometimes, the shuttlecock kicked into the tree and couldn’t get it off, so I climbed up the tree and shook it down.

Besides, there are some games and toys. These lost childhood toys and games, though seemingly simple, are the most precious memories. In the process of playing these simple games,

However, it contains a lot of quaint ideas, full of rich imagination and small dreams, which makes the childhood life of material poverty rich and colorful. At the end of 2023, people always like to summarize and recall. Let’s throw away the past unhappiness and enter the new year of 2024. I wish everyone a childlike innocence forever, always young, and still a teenager when they return! (December 6, 2023)

Can you really play badminton？ Standard badminton basic action diagram

There are many badminton lovers, and people can be seen playing badminton downstairs in the community, in the leisure square, in the school gymnasium, etc. Even if you have never taken badminton lessons, you can learn the basic movements and play a few rounds just by watching.

However, it is not a long-term solution to play like this occasionally. After all, the incorrect playing posture only makes it difficult for you to improve your level, while the incorrect way of exerting force is easy to hurt your body.

Today, Xiaobian will share with you a textbook-like diagram of basic movements of badminton. Hurry up and collect your fingers and learn slowly! ! !

Badminton backhand net front hook diagonal

Badminton backhand pick

Badminton backhand high ball

Badminton backhand lob

Badminton backhand backhand passive backhand.

Weifang： Optimizing Medical Service Resources and Improving Primary Medical Service Ability

Weifang Radio and Television New Media News Primary health care is related to the health protection of the whole people, and primary medical institutions are the net to provide basic medical and health services to the masses. Report to the 20th CPC National Congress of the Communist Party of China pointed out that to promote the construction of healthy China, we should give priority to the protection of people’s health, focus on rural areas and communities, and vigorously improve the basic medical level and health management and protection capabilities.

Zhao Tongxiang, deputy chairman of Weifang Municipal Committee of Jiu San Society: "In the investigation, Weifang Municipal Committee of Jiu San Society learned that the medical staff in primary medical institutions are highly mobile and the brain drain is serious; There are also individual primary health service institutions, lacking large-scale commonly used necessary inspection equipment, etc., and people tend to choose large hospitals for medical treatment. Focusing on solving these problems, we sorted out and submitted proposals. "

The proposal proposes to strengthen the construction of talent team in primary medical institutions, increase financial input in primary health care, strengthen the support of medical insurance policy to primary medical institutions, vigorously promote the grading diagnosis and treatment system, etc., improve the medical service capacity of primary medical institutions as soon as possible, and better make primary medical institutions become the health guards of the general public.

Wang Qinghai, the second researcher of the Municipal Health and Health Commission, said: "After receiving the proposal from the CPPCC, we seriously adopted and implemented the proposal. Innovative implementation of single-disease group management, always taking the health needs of the people as the focus and starting point, taking multiple measures to strengthen the construction of primary health service system, continuously improving the capacity of primary medical services, and improving the grading diagnosis and treatment system, further enhancing the satisfaction and sense of gain of the people. "

With the attention and support of the Municipal Party Committee and Municipal Government, the Municipal Health and Health Commission actively responded to the concerns of CPPCC members and people from all walks of life, continuously optimized medical service resources, greatly improved the capacity building of primary medical services, resolutely safeguarded people’s health and life safety, and further enhanced people’s sense of acquisition, happiness and security.

There are more and more beauty shops. How much difference can it make where to buy them？

Reporter | Huang Wei

Editor | Xu Yue

The local beauty market has experienced rapid changes in recent years. In the first half of 2021 alone, there are many more brands of collective stores where China consumers can buy beauty products. More importantly, even if they can’t travel abroad for the time being, China consumers can easily buy many imported beauty products in the local market.

On November 9th, South Korea’s online beauty collection retailer "Resolving HWAHAE" announced that it had landed in Tmall International to open an overseas flagship store. Following the launch of this overseas flagship store, there are 11 Korean beauty brands such as Torriden and S.NATURE, and their entry form is "shop in shop".

Careful calculation, together with overseas beauty retailers such as Sephora overseas flagship store opened in Tmall International in the last year and overseas flagship store of Australian beauty retailer MECCA, Tmall International is providing more and more options for consumers with cross-border Haitao niche beauty products.

Introducing these overseas beauty flagship stores into the same platform system, the most intuitive result is that China consumers can buy all kinds of beauty products such as Korean makeup, Australian beauty, European and American niche beauty in one stop; These beauty products are different and can meet different consumers with individual needs.

It is worth noting that these overseas beauty retailers often have in-depth and direct cooperation with beauty brands in their respective regional markets, which can guarantee the quality of goods for consumers far away from China.

Overseas beauty retailers have entered the cross-border e-commerce market in China one after another, and the most realistic motivation behind it is the China consumers who disappeared in the overseas tourism retail market. These consumers were trapped in the local market because of the epidemic, but they directly promoted the great growth of the local beauty market.

Among them, I’m afraid that the brand of local beauty collection stores that emerged in recent two years was the first to seize the opportunity of China’s beauty consumption changing to differentiation and personalization.

Take HARMAY Huamei, a warehousing beauty collection store located in the middle and high-end market, as an example. At present, 50% of SKUs in its offline stores are overseas niche beauty brands. Zhong Taipeng, co-founder and chief operating officer of Huamei, previously told Interface Fashion that this is one of its core advantages that distinguish it from its competitors. At present, Huamei has introduced a series of overseas minority brands by means of exclusive agency and capital operation, aiming at enhancing brand differentiation and increasing the repurchase rate of stores.

In addition, consumers in the first-and second-tier consumer markets can also buy high-end overseas niche brands in HAYDON Black Hole and Bonnie & Clyde (hereinafter referred to as "BC Extreme Choice"), a more luxurious beauty collection store brand.

It is worth noting that the polar selection of Huamei and BC is an extension from online to offline after accumulating rich experience in e-commerce operation in the early stage. But the difference is that Huamei bought the gene of the store with beauty from the beginning, and then began to incubate overseas brands with the blessing of capital, in order to differentiate in the fierce competition.

The high-end beauty brands in BC’s extremely selected stores are extremely selected, and the brands they sell are high-end niche beauty and fragrance brands exclusively represented by the parent company USHOPAL Group or invested in shares.

On the other hand, Huamei and Black Hole are very similar in style positioning. Both of them transform the super-large stores into warehouse-type retail stores with strong aesthetic style, and they also tend to choose representative buildings or blocks in the city center instead of urban complexes or shopping centers.

It is worth noting that the above-mentioned two collection stores are also different from the emerging beauty collection stores such as WOW COLOUR and THE COLORIST, which exploded in 2020. The latter opened stores in many cities across the country in a short time, while the former strategically opened its first stores in key cities in different regions of the country, and usually it was "one city, one store", with a slow expansion speed.

In the business model, Huamei and Heikong both use international big-name samples as "traffic passwords" to attract price-sensitive consumers to shop and drive the sales of formal clothes, and then rely on niche long-tail brands to improve the repurchase rate.

This is greatly different from the product mix of traditional beauty retail stores such as Watsons. In addition, they strive to create a "social-friendly" store style, and continue to attract consumers by expanding the format, triggering communication and discussion on social media and attracting a large number of young people to visit the store.

With the blessing of capital, Huamei and Black Hole have been accelerating the pace of opening stores nationwide since 2021. They are more surprised and demanding in the location of stores, and after opening stores, they also drive the flow of people in the surrounding blocks, which is attractive to operators in urban blocks or business districts.

Beijing Xidan, which has been upgraded to the standard, introduced Huamei to open a large-scale store with an area of 880 square meters, and introduced a large-scale flagship store with an area of 700 square meters to the "Anfu Road-Wu Kang Road" block in Shanghai. Raffles, a new landmark project in Shanghai, which focuses on urban markets, and Chongqing, which has been vigorously upgraded in recent years, may actively introduce this type of beauty collection store.

Another foreseeable trend is that more overseas niche beauty brands will enter the China market through various beauty retailers in the future. And these brands will choose their partners according to their more specific China market strategy; If you want to deepen the China market and deepen brand awareness, some brands may choose local emerging beauty collection stores with more omni-channel operation and incubation capabilities.

Zhang Linyan’s overseas famous scene! Hold up a trophy in both hands, Cao Meng Club： Awesome.

Recently, the China Women’s Football Team sent good news that talented teenager Zhang Linyan was selected as the Golden Glove Award in the Swiss Women’s Football Super League. Next is Zhang Linyan’s famous scene abroad. In a photo released recently, Zhang Linyan can be seen holding trophies in his left and right hands, and Grasshopper Football Club praised this in the essay.

When it comes to studying women’s football, fans may think of China’s top soccer player Shoupeng Wang, who played in French Ligue 1 for one season. After all, Shoupeng Wang contributed to the team’s growth in the 2018-2019 season, which is a bright spot. Yu Wai Shoupeng Wang also won the honor of Miss Asian Football by scoring 8 goals and 10 assists for the Parisian women’s football team. This is really great.

However, times have changed. Since Wang Shuai broke off her contract with Paris after the French Women’s World Cup and returned to China, it was not until the Indian Women’s Asian Cup was held that there was no obstacle for China women’s football team to study abroad. Paddy fields At the beginning of last year, the overseas development of China women’s football team, which returned to the top of Asia after 16 years, set off another wave of upsurge.

From Zhang Linyan, Li Mengwen, Yang Leina, Li Jiayue, and even Shoupeng Wang, who started her overseas trip again, the number of China women’s football team studying abroad surged to more than 10 in one year. I can’t figure it out!

Among these more than 10 foreign players, some have gained a firm foothold abroad. For example, Shen Mengyu and Shen Menglu, China teenagers who currently play for the Su Chao Celtic women’s football team, have made great contributions. In particular, Shen Menglou, who joined the Celtic women’s football team this season, has a great ability to break through from the sideline to the last line of the frontcourt, and often beats her opponents without hesitation.

Another talent that can’t be ignored is Zhang Linyan, a talented teenager from China who is now shining brilliantly on the Swiss stage. He scored 10 goals, sent 9 assists and scored 2 goals. In addition, Zhang Linyan’s two high-quality long-range goals so far have also been rated as the best goals in the second round of the league. Rookie Zhang Linyan is a special presence on the Swiss stage!

Recently, with the good news that Zhang Linyan was selected as the Golden Glove Award in the Swiss Women’s Super League, FIFA also affirmed and praised Zhang Linyan, saying that "the future is limitless!"

Zhang Linyi’s overseas famous scene was exposed, and Grasshopper Football Club recently took a photo of Zhang Linyi’s celebration. It is suspected that Zhang Linyi looks more relaxed than Zhang Linyi. In this regard, grasshopper football club also wrote: the best left-handed player in the league and the best right-handed 11 in the league! Zhang Linyi is amazing!

In addition, in the second round of the quarter-finals of the Swiss Women’s Super Play-offs, Zhang Linyi scored two goals in a row, forcibly avoiding the goalkeeper’s push and no goal, and finally helping her team win. Cao Meng girls advanced to the semi-finals with a score of 4-0.

It can be seen that at present, Zhang Linyan is hot, and in the next group match of the 2023 Women’s World Cup, Zhang Linyan may once again become the secret weapon of China women’s football coach Shui Qingxia! What do your fans say about this?

Shuxiang Zhiyuan The First Sun Yat-sen Soong Ching Ling Reading Marathon was launched in Shanghai.

The first "Progress Cup" Sun Yat-sen Soong Ching Ling Reading Marathon was launched in Xujiahui Academy. Photo courtesy of the contest organizer

Xu Jing, April 17 (Xinhua) The year 2023 marks the 130th anniversary of the birth of Soong Ching Ling, one of the founders of People’s Republic of China (PRC) and honorary president of the country. The launching ceremony of the first "Progress Cup" Sun Yat-sen Soong Ching Ling Reading Marathon (hereinafter referred to as "Yuema") and the launching ceremony of the question bank were held in Shanghai on the 17th.

The contest was hosted by the Shanghai Sun Yat-sen Soong Ching Ling Cultural Relics Management Committee and the Shanghai Committee of the Communist Youth League, and co-hosted by the Shanghai Soong Ching Ling Former Residence Memorial Hall and Xuhui District Culture and Tourism Bureau.

In this competition, a series of related books, such as Soong Ching Ling, Sun Yat-sen and so on, were read by combining offline and offline, so as to attract a wide audience, including teenagers, to read the grand and magnificent life stories of two great men in the century and approach their three-dimensional and vivid spiritual world.

The contest calls on the whole people to read the works of celebrities intensively and enjoy reading. Photo courtesy of the contest organizer

Soong Ching Ling is the daughter of Shanghai. Her "lovely home" is located in Xuhui, Shanghai, and most of the women’s and children’s cultural and educational undertakings she initiated in her life germinated, took root, flourished and expanded in Xuhui. The launching ceremony of this competition was held in Xujiahui Academy, one of Shanghai’s cultural landmarks. By setting up "Soong Ching Ling’s special bookcase" in this all-media era compound library and entering the hospital to scan the code, the reading was switched online and offline, showing the power of reading to the society and calling on the whole people to read.

On the same day, 150 contestants were divided into student group and adult group. They read the book Soong Ching Ling together in three divisions of Xujiahui Academy, and completed the online question bank and made a comparison within the specified time. After the launching ceremony, various organizations and individuals will continue this "Yue Ma" lasting for 100 days, calling on the whole people to intensively read famous works, enjoy reading, pool their wisdom and enrich their spiritual world.

Ni Yifei, director of the Cultural Management Committee of Sun Yat-sen Soong Ching Ling in Shanghai, said that in recent years, the Cultural Management Committee of Sun Yat-sen Soong Ching Ling in Shanghai has continued to promote the construction of a "great mission" platform with the theme of carrying forward the great spirit of Sun Yat-sen Soong Ching Ling, with the series of activities of "five tours" (tour exhibition, lecture, broadcast, competition and tour) as the starting point to provide quality public cultural services to the public. The first "Progress Cup" Sun Yat-sen Soong Ching Ling Reading Marathon is a touring brand planned and launched by the Cultural Management Committee of Sun Yat-sen Soong Ching Ling in Shanghai this year.

Wu Bin, deputy secretary of the Shanghai Communist Youth League Committee, said that the Shanghai Communist Youth League Committee will widely mobilize the youth of the city to actively participate. I believe that through this competition, the contestants will learn something and learn something. With the joint efforts of many parties, this competition will definitely become a high-quality platform for "innovating the use of red resources and boosting the growth of young people". (End)

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