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[Global Network Technology Comprehensive Report] On July 2, Xiaomi Group held a new series of Xiaomi CC launches at Beijing Water Cube, releasing three new models of Xiaomi CC9, Xiaomi CC9e, and Xiaomi CC9 Meitu Customized Edition.

Xiaomi CC9 is a redesigned Xiaomi 9 for young people, inheriting the flagship technology and core experience of Xiaomi 9. It is also the first product in Xiaomi mobile phones to use the front 32 million pixel + rear 48 million pixel three-camera flagship camera. The 6GB + 64GB version of Xiaomi CC9 is priced at 1799 yuan, and the 6GB + 128GB version is priced at 1999 yuan.

Xiaomi CC9e is a light and compact refined version of Xiaomi CC9. It is the first Qualcomm Snapdragon 665 processor. The camera specifications are the same as Xiaomi CC9, but the size is slightly smaller, which is more suitable for one-handed operation. The 4GB + 64GB version of Xiaomi CC9e is 1299 yuan, the 6GB + 64GB version is 1399 yuan, and the 6GB + 128GB version is 1599 yuan.

Xiaomi CC9 Meitu Customized Edition is specially designed for girls, a beauty camera phone with 100% Meitu algorithm, a unique 8GB + 256GB version, priced at 2599 yuan.

Lei Jun, founder, chairperson and CEO of Xiaomi Group, said: The Xiaomi CC series focuses on the young people market. It is a trendy camera phone for young people around the world. It is a younger, more beautiful and better photo phone. Unlike the previous Xiaomi product team, more than half of the Xiaomi CC product team has professional backgrounds in art and fine arts. Their understanding of the CC series is not only Colorful, but also Creative.

Xiaomi mobile phone new series CC debut: positioning the young trend

The global smartphone market has transitioned from an incremental market to a stock market. Under the background that the overall growth has entered a period of moderation, a brand needs a clearer and more accurate product positioning to meet the core target group it serves if it wants to continue to maintain a high growth rate beyond the industry average. After the Redmi brand is used independently, Xiaomi brand mobile phones have more imagination. On the one hand, Xiaomi brand can explore innovative technology, focus on mid-to-high-end, and pursue the ultimate experience. On the other hand, it can also focus more on market segments to make more targeted products. Xiaomi CC series is a product specially designed for young users around the world. Xiaomi CC series mobile phone design is younger and newer, equipped with a front 32 million pixel ultra-high resolution camera for young people who like to take selfies, and even Xiaomi has specially designed a matching Xiaomi CC jelly bag for young people who like CC series products, so that countless young people plant grass.

In Xiaomi’s new CC series, there is a product specifically aimed at female users – the Xiaomi CC9 Meitu Customized Edition mobile phone, which is also the first cooperative product released by Xiaomi and Meitu. Xiaomi has a high reputation in the field of technology, and Meitu’s products have a large number of female users. The ultra-clear resolution of Xiaomi’s native camera cooperates with Meitu’s AI beauty exclusive underlying algorithm to create a beauty camera phone that can achieve a super-textured, super-real, and super-detailed selfie experience. Xiaomi CC9 Meitu Customized Edition will expand Xiaomi to more female users among young people.

Xiaomi CC9/CC9e: Xiaomi’s first front 32 million pixel selfie phone

According to Xiaomi CC product manager CiCi Wei, Xiaomi CC9 uses a 6.39-inch AMOLED water drop full screen and real hardware DC dimming, which not only completely improves the stroboscopic problem under low brightness, but also ensures that the picture color is not lost, and supports the color screen display function. The 3D full-curved glass body has three new color schemes: White Lovers, Deep Blue Planet and Dark Night Prince. The beautiful and quiet white lovers are inspired by the faint light of the sun shining on the snow. Through the nano-holographic process, the mobile phone can see colorful dreamy light effects from any angle. And the unique CC texture of Deep Blue Planet adopts an extremely complex micro-nano composite process, like the ripples of the lake under the moon. The brand logo on the back of CC9 adopts a younger vertical design and adds the function of breathing light, which can correspond to different color dynamic reminders in scenes such as charging and notification. It also jointly creates innovative real-sense technology with Honor of Kings to present colorful breathing light special effects when killing the opponent’s heroes in the game.

In terms of photography, Xiaomi CC9 has been greatly optimized for front portrait photography. It has a 32 million pixel flagship selfie front camera, and the rear camera uses 48 million pixel Sony IMX586 + 8 million pixel ultra-wide-angle + 2 million pixel depth of field three-shot combination. Unlike popular beauty algorithms such as dermabrasion and thin face on the market, Xiaomi CC9 uses real beauty, which retains facial features while modifying flaws. For example, remove dark circles while retaining aegyo sal, beautify skin tone while keeping the neck skin tone uniform, and retain texture details to create texture, rather than taking a cookie-cutter assembly line beauty face. Xiaomi CC9 also supports Mimoji cute shooting function, which uses the front-facing camera to obtain facial image data and generate cute cartoon image expressions. Xiaomi CC9 has a built-in AI day-changing filter developed by Xiaomi Brain. Through deep learning on hundreds of thousands of different types of sky photos, the day-changing filter can accurately segment the sky in landscapes and portrait photos for targeted beautification, and can change cloudy days to sunny days, sunset, sunset and other realistic effects with one click. In other respects, the Snapdragon 710 processor, the seventh-generation optical screen fingerprint recognition, Hi-Res high definition audio certification, 4030mAh large capacity battery, full-featured NFC, 3.5mm headphone interface, infrared function, standard 18W fast charging, etc. also ensure that the Xiaomi CC9 has an excellent daily use experience. The price of Xiaomi CC9 starts at 1799 yuan.

Another important product at the conference is the lighter Xiaomi CC9e. It is reported that Xiaomi CC9e launched a new generation of Snapdragon 665 processor, using 11nm process technology, which greatly reduces the power consumption and improves the AI performance compared to the Snapdragon 660. 6.088-inch AMOLED screen, light and compact, more suitable for one-handed operation. It uses the same back cover material and process as Xiaomi CC9, the same seventh-generation screen fingerprint recognition, 4030mAh large-capacity battery, supports infrared, 3.5mm earphone interface, and supports 18W fast charging (standard 10W charger). Xiaomi CC9e is priced at 1299 yuan, which is the most cost-effective screen fingerprint mobile phone on the market. It is also the most cost-effective 32 million pixel front + 48 million pixel rear three-camera mobile phone on the market.

Xiaomi CC9 Meitu Customized Edition: 100% Meitu Algorithm Beauty Camera Mobile Phone

Xiaomi CC9 Meitu Customized Edition is specially designed for girls. The back cover adopts dreamy soft light gradual change fairy color inspired by the pink sand beaches of the Bahamas, and fuses light blue and pink through gradient effect, which is full of fairy energy. This phone adopts exclusive custom wallpaper, theme, and exclusive boot animation and ringtone. The camera hardware uses 32 million pixel front + 48 million pixel rear three-camera combination. The camera functions and algorithms are 100% developed by Meitu. It supports multiple customized photo and video beauty modes including classic portraits, low-light portraits, movie portraits, party mode, soft hair, and Vlog video beauty 360-degree full body beauty. The camera UI interface is also the same as that of previous generations of Meitu’s own brand mobile phones.

Xiaomi’s native camera 32 million pixel ultra-clear resolution and Meitu’s AI beauty exclusive underlying technology, Xiaomi CC9 Meitu Customized Edition mobile phone can be said to be the most powerful mobile phone on the market for selfies. Xiaomi CC9 Meitu Customized Edition’s unique AI low-light portrait can take high-quality beauty portraits in extremely low light environments. This function applies Meitu’s unique AI beauty technology and single-picture depth estimation technology, which can calmly deal with rich and diverse scenes. Even in a dark environment that is almost invisible to the human eye, it can extract the user’s facial features and combine the scene depth information to restore the appearance of the image. Xiaomi CC9 Meitu Customized Edition uses 8GB + 256GB storage combination, and other hardware configurations are the same as Xiaomi CC9, priced at 2599 yuan.

Lei Jun said that in 2019, Xiaomi mobile phones will be launched in three product series: Xiaomi digital series, including Xiaomi 9 and Xiaomi 9SE; Xiaomi MIX series, targeting the business flagship market; and the new series CC, a trendy mobile phone for young people around the world. The new series CC focuses on the young people market, better meeting the preferences of young people in terms of product functions and performance, which will help Xiaomi brand win more young people’s attention, and the Xiaomi CC9 Meitu customized version launched together will help Xiaomi brand to further expand the female user market. Through the release of several new products in the CC series, the layout of Xiaomi brand mobile phone product line is clearer and more complete. And how the market performance of CC series mobile phones, Global Network Technology will continue to pay attention to the report.

"Did you’fly ‘today?"

"My’addiction ‘has broken again, please update it quickly."

"It’s not on the way to visit relatives and friends, it’s on the way to chase’Hurricane ‘."

Since CCTV’s eight sets of broadcasts, the country’s audience ratings have topped the list, and it has also become the new "drama king" of the exclusive broadcast platform iQIYI. This is the anti-black drama "Hurricane", which has rushed to the forefront of almost all communication platform topics and traffic. According to CCTV Sofrey data, CCTV’s eight sets of "Hurricane" have a balanced age distribution of viewers from 1 to 27 episodes, which can be said to be eaten by young and old.

This is a Zhejiang-produced TV drama supported by the Zhejiang Provincial Culture and Art Fund, co-produced by a film and television culture company in Zhejiang. Why can a "traditional" anti-black TV drama stand out and top the chart? Where does "addiction" come from?

one

To answer the above two questions, let’s first talk about the meaning behind the title of "Hurricane". What is it about Hurricane?

Some viewers say that the scale is surging. Compared with most traditional anti-crime films and television dramas that mainly focus on anti-black heroes, "Surging" defies the original narrative angle and boldly adopts a two-line narrative technique of one good and one evil. It does not shy away from depicting the family history of the underworld boss in depth and detail, and vividly tells the story of how an honest and dutiful petty citizen went to the dark step by step. When the underworld boss is no longer just a stereotypical "foil", it can better reflect the difficulty and long-term responsibility of the anti-crime operation itself.

Some viewers also said that justice was surging. For example, the justice representative in the play, Police Officer An Xin, in the past 20 years, although he has been bruised and exhausted in the fight against the evil forces, and even betrayed and fell into despair, he has always stood at the forefront of the anti-black struggle. Even if he became a "lonely brave man" in Jinghai, he did not change his original intention.

In addition, more people will feel that the acting is going crazy. There is no doubt about this, and it can even be said that it is one of the key reasons why "Hurricane" broke the wall and broke out of the circle. Just looking at the cast and crew of the TV series is enough to make people "feel at ease". Zhang Songwen, a famous movie star, and a large number of old actors such as Zhang Zhijian, Wu Gang, and Ni Dahong performed together. It is not surprising that all the acting staff are online, and the audience is immersed in it.

In this regard, the biggest highlight of "Hurricane" is the actor Zhang Songwen, whose "Brother Qiang" has almost covered more than half of the show’s traffic topics. Zhang Songwen’s acting is so realistic that many bullet comments called for "suggestion to check". "It’s not like it’s acting, maybe there is a real problem." Others, after watching "Hurricane", confessed that they have "post-hurricane syndrome", so that when they go out and see a small stall peddler, they vaguely feel that they are a hidden underworld boss. Some fans even commented: "’Brother Qiang’s acting is so good that across the screen, I can smell the fishy smell of Qiaoyuqiang and the smell of cologne after blackening."

In fact, there is a certain inevitability behind Zhang Songwen’s popularity and fame.

The external environment provides an opportunity to break out of the circle. In recent years, the domestic film and television drama market has been flooded with all kinds of "little fresh meat" and "little fresh". The acting skills are grandiose, but they can play the starring role of big dramas by virtue of popularity and traffic. Fans continue to brush the charts and impulse, resulting in extremely high ratings for the repertoire. After a long frenzy, the market needs to return to rationality; after a long frenzy, the audience naturally calls for acting skills.

Internal driving forces create their own value. Zhang Songwen’s title of "play crazy" has a long history. After more than 20 years of professional downturn, Zhang Songwen has completely conquered the audience with the role of Zhu Yongping in "Hidden Corner". Every smile and every move is a play. In order to play Gao Qiqiang, "life observer" Zhang Songwen specially went to a local vegetable market in Guangdong early to observe the daily life of fish traders, and recorded it in his heart and engraved it in his mind.

Zhang Yi, who played opposite Zhang Songwen, is equally brilliant. In him, we see different "An Xin" of different ages and stages. From the fledgling and blood-pumping in his 20s, to the ideals in his 30s and still sticking to the mission, to the sophisticated and down-to-reality in his 40s, the "An Xin" police officer at every stage makes us feel that such people exist in real life.

With its storyline and its acting skills, how could the audience not suffer from "addiction"?

two

Why is "Hurricane" superior to ordinary anti-black film and television dramas? In addition to the acting skills of "hard-core" actors, the power of "Hurricane" lies in finding the right narrative angle and presentation method.

Speaking of anti-black theme film and television dramas, many people’s minds will emerge a set of fixed scripts, a preset plot: righteous, upright political and legal officers disguised, deep into the tiger’s den, follow the cane to lead out the umbrella company behind the evil forces, after a battle of wits and courage, successfully sent the bad guys to prison, and everyone was happy and ended successfully.

"The underworld and evil forces have original sins, and the bad guys are bad guys from the beginning of the story." Compared with "Hurricane", ordinary anti-underworld film and television dramas lose by prematurely framing the villains, profiling the villains, and shaping each villain into an unscrupulous and cunning person. Not only that, but the good and evil factions in the plot are always two parallel lines, with no intersection, no transition, and no so-called "gray area".

Justice deserves praise, but evil also needs objective analysis. The underworld does not fall from the sky, and the process of formation has an intricate social soil. Compared with ordinary anti-black film and television dramas, "Hurricane" wins by telling the story of an ordinary person walking into the abyss of evil and evolving into the boss of the underworld. In "Hurricane", good and evil are not mutually exclusive, but will intersect and even transform each other.

The protagonist of the story, Gao Qiqiang, was originally an ordinary fishmonger in the vegetable market. After losing his parents at the age of 13, Gao Qiqiang played the role of a "father", raising his younger brother and sister alone. After experiencing the beatings of society and the ravages of reality, Gao Qiqiang staggered from the bottom of society to the top, from a law-abiding citizen who was bullied to a underworld boss who dominated the world with one hand.

The writer Lu Yao once wrote that although the road of life is long, the key points are only a few steps, especially when people are young. For many people, justice is on the left and evil is on the right, and the difference of one thought may be a lifetime away.

When the Tang brothers humiliated and smashed the TV they had worked so hard to buy, Gao Qiqiang chose to fight; when the neighbors heard that the deputy director of the Municipal Public Security Bureau was his backer, Gao Qiqiang chose to remain silent and pretend to be a tiger; when faced with his brother’s desire to start a business that required 20,000 yuan to open a PHS store, Gao Qiqiang chose to take risks and become a thug, eventually leading to the abyss of crime.

What "Hurricane" presents is not only the battle of wits between good and evil, but also the floating of people’s hearts and human choices. The process of watching "Hurricane" is the process of the audience following the characters in the play, making choices again and again. From an honest fish seller, to a liar, to a criminal, each choice pushes the fate of the characters in the play to a new position.

The TV series "Hurricane" fully respects the IQ of the audience, depicts the history of a underworld boss’s fortune, and exposes the historical causes of the underworld hovering in Jinghai City for many years. Under the premise of sweeping away the underworld and promoting righteousness, the whole drama appears more flesh and blood, reasonable and logical.

three

Of course, in addition to the superficial elements such as acting, plot, and scale, the reason why "Hurricane" makes the audience unable to stop is also because it reflects human nature itself, workplace ecology, and social reality to a certain extent, making people feel "so far away and so close" across the screen.

The time dimension of the story spans from 2000 to 2020. 20 years of rapid development, development means change, accompanied by problems, involving reform, especially the era proposition of how to move from a Chinese-style human society to a Chinese-style rule of law society. The play also carries, explains and embodies well.

Some film critics say that if Gao Qiqiang is the representative of the human society, then Anxin is the code name of the rule of law society, and the conflict between the two protagonists is actually the collision between the rule of law society and the human society. The author believes it deeply. It is particularly obvious in Gao Qiqiang that things depend on relationships and go out and take care of things. Acting according to the law and rules is the norm that Anxin police officer believes in. In his dictionary, the law is above all else. When human feelings meet the law, where is the road? How to achieve the rule of law? The plot is thought-provoking.

After talking about the big ones, let’s talk about the small ones. Why do so many young people love this drama? Because "Hurricane" also reflects the workplace ecology to a certain extent.

As the director introduced, the protagonist An Xin, whose name means "peace of mind", is a pure idealist. He is sharp, high-spirited, straightforward and strong but lacks workplace wisdom, and he offends people by hitting walls everywhere. The police officer Li Xiang is An Xin’s partner, which means "ideal", but he is a true realist, and his caution is vividly displayed in him. The underworld boss Gao Qiqiang is a complete opportunist. He will seize all the resources and contacts he can access, and magnify them infinitely, constantly finding opportunities for himself.

While the characters in the "Hurricane" play are hurtling, idealism, realism and opportunism are also constantly "hurrying". Gao Qiqiang is well versed in the human society, and he will bite and escape when he has the opportunity to go ashore; An Xin has been run by the human society, but she sticks to her ideals but is smashed to pieces by reality, and finally loses her head overnight; Li Xiang, in order to avenge his master and take down the evil forces behind him, resolutely chooses to take risks. Knowing that he has no good ending, he still pushes himself step by step to the end of his life.

Gao Qiqiang’s insidious and vicious, unscrupulous means is a kind of human nature, a sinking human nature. An Xin’s calmness, tenacity, integrity and kindness are also a kind of human nature, a noble human nature. As someone said, only by understanding Gao Qiqiang’s control of worldly sophistication can we understand how difficult and valuable it is for An Xin to maintain her original intention. It is because of the selfless efforts and even sacrifices of "An Xin" one after another that this society is full of peace and tranquility, and we can live in peace.

"Hurricane" is still on the air, and many viewers should not lose themselves in the "hurricane addiction" and hurricane with the show. When facing good and evil, facing right and wrong, how should each of us choose? There is a saying on the Internet that says, "No matter what life is like, stay awake and stay kind."

(Photography/Ermeng, Photography/Kakashi) On June 18, Wang Sicong attended the "Banana Curiosity Night" in Shanghai. He wanted to hold an annual program for new directors and screenwriters to realize their dreams and award prizes to the winners. "My film company has never thought of competing with the boss of the industry. The main purpose is not to make money, but to take out a little money to help the film market that I feel lacks infrastructure."

Wang Sicong wants to spend long-term to "raise" newcomers: help the underdeveloped film market

Banana Films has been spending time and energy on cultivating "people", as Wang Sicong said: "I hope that through my meager efforts, whether you are a professional or not, if you want to tell stories, if you want to be a screenwriter, if you want to be a director, if you dare to participate in our competition, I will directly reward everyone with money. Because I know that it is not easy to do any art, sometimes you want to be a screenwriter or a director, but in the early days, this job cannot support you. So I want everyone to not give up on their dreams and keep working hard. Anyway, I will do it every year."

As for the establishment of Banana Film, Wang Sicong said: "I never thought about competing with the boss of the industry when I started this film company. The main purpose is not to make money. Of course, it is good to make money. But at least for now, without the pressure of performance, we can take the money to do what we want. In fact, no one wants to do this job. Why don’t we do it if we can? I hope that I can not be too troubled by the industry and give a little money to help the film market that I feel lacks infrastructure." For the selected new directors and new screenwriters, in addition to giving high bonuses, Banana Film has also made a series of targeted plans.

Launched six new directors, the project invited senior bosses to escort

In order to discover China’s outstanding film screenwriters, Banana Film has also launched the "Banana New Screenwriters Dream Realization Project" to help the development of China’s film industry from the source. After more than eight months of selection, six high-quality screenwriters were finally selected from 3,000 participants. At the scene, Wang Sicong, Wei Xiangdong, Jiao Xiongping, Shuhuan and others presented awards to the outstanding screenwriters. Wang Yun with "I and my Hugh Grant" stand out from three thousand people won the first prize exclusive 1.50 million prize, Shen Dawei’s "mirror world", Guo Shuai’s "man to death is still young" won the second prize with 1.20 million dream bonus, Chai Churan with "I am a big star", Liu Xiaofeng with "genius screenwriter", Yin David with "movie watching you" won the third prize and won the 800,000 dream bonus.

Wei Xiangdong, referring to the development of outstanding directors discovered in the first banana new director excavation plan during this year, said: "We have opened a master elite class, recommended them to go to the big director crew to learn in real combat, and through internal grinding, some of them have already started to prepare their own projects."

In keeping with Banana’s promise that "when you are selected, you will have a place to play", six major projects directed by five new directors were officially announced on the spot. "Days of Living with the Villain" by Wen Nhat Hanh is a strategic cooperation with the NetEase literary platform, while "The God of Cooking" is a cooperation project with the iQIYI Yunteng Project. "Lily Cherry" was originally created and directed by Mao Yongsheng, the first winner of the new banana director’s digging project last year. "Me and My Hugh Grant" directed by Cui Rui is the work of the first winner of this year’s new screenwriting, and the cinematographer of "Crouching Tiger, Hidden Dragon" was specially invited to be the executive producer of the film. Qiu Xinda’s "I Am a Big Star" is also the work of this year’s winning screenwriter. Yao Bo’s "For N" was adapted from excellent literary works and collaborated with gold-medal screenwriter Yuan Yuan. Wei Xiangdong assured on the spot: "I want to tell all the screenwriters that all six of your scripts will be filmed, and at the same time, you will be accompanied by excellent senior industry professionals to escort these projects, which is like helping us get through the two veins of Ren and Governor in our creation."

"Yang Ying’s Dilemma: The Biggest Bad Luck in the Entertainment Industry" When Yang Ying’s image is covered with black tape on the poster, people can’t help but lament that this is the biggest bad luck in the entertainment industry. The celebrity endorsement posters in the mall have also been quickly replaced, and the situation of resource fragmentation is worrying. At the moment when her popularity has plummeted and her prospects are bleak, Yang Ying is undoubtedly anxious.

She had expected to be a big hit, but the reality was too different from her expectations, which made it difficult for her to accept. According to people familiar with the matter, Yang Ying often quarreled with the team, believing that the agent did not pay attention to her itinerary, nor did she make threats and risk assessments in advance, which led to her accidentally touching a minefield. It was only now that Yang Ying had hoped to be the focus of attention at major award ceremonies, and her appearance on the red carpet became the focus of attention.

However, her popularity plummeted overnight, a situation that left her extremely depressed. Yang Ying hopes to be able to change the current situation by relying on the connections and influence of her ex-husband Huang Xiaoming in the entertainment industry. As Huang Xiaoming’s ex-wife and the mother of her children, people are looking forward to whether Huang Xiaoming will lend a helping hand. For now, however, Huang Xiaoming has not publicly expressed support or tried to change her situation.

It seems that Yang Ying’s plan to make a comeback through her ex-husband is probably going to fail. Overall, Yang Ying wants to rely on the strength of others to solve the dilemma, exposing the problem of her unstable foundation in the entertainment industry. If the female star wants to stand firm, she needs to build her own network resources. At present, Yang Ying is in a serious crisis of resource rupture, and the prospect is bleak. Whether she can make a comeback will take time to verify.

There are different voices in the industry. Some people believe that Yang Ying is only temporarily affected and still has a chance to rise again. In short, Yang Ying’s current predicament can be said to be of her own making. As a public figure, she shoulders higher social responsibilities, but she obviously did not think carefully in her actions and words. A series of mistakes led to the consequences of today’s.

Celebrities must bear in mind that the public’s scrutiny of them is far harsher than that of ordinary people, and any controversy can lead to serious consequences. Therefore, celebrities must be cautious in their words and deeds, and must not leave the public with the opportunity to question. It is precisely because Yang Ying went to a controversial venue to support the performance that she has crossed the bottom line of the public.

Although she herself did not make inappropriate remarks, the choice showed the wrong value orientation, and also exposed the lack of judgment. Yang Ying’s experience should serve as a warning to the entire entertainment industry. Artists must keep in mind their social responsibilities. Only in this way can they win the respect of the public and succeed in the long-term development of their careers.

Responsible editor:

　　The film "Operation Mekong" will be released on September 30. Yesterday, the film held a press conference at the Xi’an Silk Road Film Festival. Director Lin Chaoxian appeared with the stars Peng Yuyan, Feng Wenjuan and Liu Xianda. Director Lin Chaoxian said that the film has been a difficult practice since its preparation, but he thinks it is very worthwhile: "After watching the film, you will know that China’s police and gangster films are about to open up a new situation." And Peng Yuyan challenged himself again this time. It is obvious that you can rely on your appearance, why do you fight so hard every time you shoot? Peng Yuyan said: "No actor only relies on his face to act. An actor is willing to take the time to learn. This is the most basic quality."

　　Text/Guangzhou Daily reporter, Huang An

　　Regarding the new movie:

　　"Makeover" tests fans

　　Guangzhou Daily: You learn a new skill every time you make a movie. What did you learn this time?

　　Peng Yuyan: The role this time is an undercover agent in the Golden Triangle. There are a lot of gun battles, and you need to keep training to operate firearms. All the equipment is restored according to one-to-one, and the shooting is very hard. The training I do a lot in this role is CQB, and I have specially hired a Thai royal coach to train. CQB is the way the US special forces attack terrorists, and I spent a lot of time practicing. In addition to this, I also need to learn some Thai, English and Burmese.

　　Guangzhou Daily: What do you think was the hardest and worst filming environment in the play?

　　Peng Yuyan: The last one is to go to the drug lord’s base camp to do an assault, layer by layer, through grasslands, caves, tunnels, puddles, rivers, and helicopters. It’s hard to forget, because I haven’t experienced it. The most memorable thing is of course all the gunfight scenes. In addition to the gunfight, there are also many action scenes that I never thought of before. For example, I have to do a lot of jumping, getting bombed, and flying around. In the past, when I was shooting action movies and martial arts movies, I was a monster, but this time I just jumped, rolled, and flew by myself. The main reason is that our equipment is real, and it’s really heavy on our backs.

　　Guangzhou Daily: Is learning a foreign language particularly difficult for you?

　　Peng Yuyan: The more difficult part is that the tone of Thai pronunciation is very different from that of Mandarin, and it takes time to make the tone sound like. The language teacher accompanies me to practice during filming. He says it once and I say it again, and then records it and listens all the time. When dubbing later, he will make it more accurate.

　　Guangzhou Daily: The character you played this time is simply a "makeover" compared to the past, with beards and curly hair. Do you accept this change yourself?

　　Peng Yuyan: Director Lin Chaoxian asked me to change my appearance in the play, which is actually a test for movie fans. The audience may think I am crazy, why should I make myself like this, but I think it is quite enjoyable. It is a rare experience to have the opportunity to try this kind of special makeup that is very real. I have 4-5 different shapes in this play, and it takes 2-3 hours to make the shape. Every play I want to have something fun or special, and it is also a surprise for myself.

　　Regarding small goals:

　　Hope to give you more surprises.

　　Guangzhou Daily: You have worked with director Lin Chaoxian three times, and you have also been abused by him three times. Why are you still willing to cooperate with him?

　　Peng Yuyan: Every time I shoot Director Lin’s play, I really love and fear him. I love him very much, but I am afraid of being abused by him. But to be honest, every time I finish filming his play, I feel that my skills have increased greatly, and then I feel very relaxed when I shoot other plays.

　　Guangzhou Daily: Many people think that you can rely on your appearance, but you have to work so hard. Why?

　　Peng Yuyan: I don’t think acting depends on my face. If you think my face looks good, I thank you. The director gives us a lot of room to train, and every actor is willing to take the time to learn. Otherwise, it won’t be interesting. I don’t mind what people call me. I like to shoot director Lin’s plays.

　　Guangzhou Daily: Have you ever thought of winning an award through this play?

　　Peng Yuyan: As an actor, I just do my own thing, and I don’t have to think too much about anything else.

　　Guangzhou Daily: You have always given people the image of a tough guy. Will there be any restrictions on choosing roles in the future? Will you go back to acting in small fresh movies?

　　Peng Yuyan: In fact, I don’t have much rejection for the role. For the small fresh movie, I want to see if it is suitable, because I don’t think I can still play the small fresh movie now.

　　Guangzhou Daily: It is now fashionable to set a small goal for yourself. Do you have any small goals?

　　Peng Yuyan: I set goals for myself every year, and this year’s small goal is to surprise everyone in the entertainment industry.

character poster

　　As a work that first broke into the film industry, Li Zonghan’s role in "Lu Zhu" in "Sword Rain" was obviously a great success. Not only did he perfectly show the compassion and infatuation of the wonderful monk, but he also performed another classic love confession "Stone Bridge Chan" for female audiences. Lu Zhu’s affectionate style and sacrifice touched countless audiences, but the actor Li Zonghan made a surprising statement, saying that "Lu Zhu died of mental cleanliness."

　　In "Sword Rain", Li Zonghan plays a Buddhist monk who is the best in the world in terms of martial arts. He has been practicing in Shaolin for twenty-seven years, but when he is about to be officially shaved, he has moved his mortal heart. The woman he loves is still a female devil who murders without blinking an eye. Lu Zhu entangled with "Drizzle" for nearly three months, and finally enlightened the female killer with his life. Not only did he persuade "Drizzle" to turn back, but he also let himself break the fate of evil. "I would like to be transformed into a stone bridge, exposed to five hundred years of wind, five hundred years of sun, and five hundred years of rain, only wishing you could walk across the bridge." This death vow made by Lu Zhu before his death also successfully hit the tear glands of the audience.

　　When it comes to the role of Lu Zhu, Li Zonghan’s words are amazing, "Lu Zhu is a person who pursues perfection, and his death is due to his spiritual cleanliness." The little prince of the constellation defined Lu Zhu as a Virgo man when assigning constellations to the twelve characters in "Sword Rain", and Li Zonghan agreed with this. "Lu Zhu has a spiritual cleanliness, he pursues perfection, he cultivates martial arts and Buddhism to the best of nobody, and he loves in the extreme way. So when he found that he could not balance love and faith, he chose to use his death to influence others and fulfill others."

　　Li Zonghan said that he was deeply attracted by the role of Lu Zhu when he got the script. "Lu Zhu is a pure and extreme man. He sees everything in the world very thoroughly, including love is also a kind of’big love ‘, and there is no selfishness. It is easy and difficult to figure out such a character, but he is not too complicated
　

Vehicle Control News (Text/Daily CHEK)

The Jietu brand will launch a number of new models at the 2024 Chengdu Auto Show, and the much-anticipated Shanhai L7 will officially launch pre-sale.
The Shanhai L7 features a new closed front design, with through daytime running lights and large-size light sets, and through taillights at the rear to enhance brand recognition. The body size of the new car is 4760 (4785)/1900/1720mm, and the wheelbase is 2720 (2745) mm.
In terms of power, the Shanhai L7 is equipped with a hybrid system composed of a 1.5T four-cylinder turbocharged engine and an electric motor, with a maximum power output of 115KW and a maximum speed of 180 kilometers per hour, using Guoxuan Gaoke’s.
As a compact SUV, the Shanhai T2 electric four-wheel drive version has a modern design, with a size of 4785/2006/1875mm, a wheelbase of 2800mm, and a new four-wheel drive system. Referring to the two-wheel drive version, the power system includes a 1.5T hybrid system, a comprehensive power of 280KW, and a maximum torque of 610N · m.
Shanhai T1 is positioned as a compact SUV with a body size of 4706/1967/1845mm and a wheelbase of 2810mm. Its power system adopts Chery Kunpeng super hybrid C-DM technology, with a maximum power of 450kW and an XWD four-wheel drive system.
The Shanhai L6 is also a compact SUV with a size of 4630/1910/1684 (1690) mm and a wheelbase of 2720mm. It uses a system composed of a 1.5T four-cylinder engine and an electric motor, with a maximum speed of 180km/h.

Car control CHEK community, the first smart car public test score + playing car AI significant other car enthusiast community, focusing on smart cars, competitor benchmarking, data reporting, intelligent driving, takeover rate, dangerous takeover mileage, battery life achievement rate, parking success rate, number of times, intelligent cockpit, evaluation indicators, owner group…

Fan Bingbing herself and her team have yet to respond positively to the incident. But in any case, this incident has dealt a big blow to her image and career.

As a public figure, Fan Bingbing’s every move has attracted much attention. Her words, deeds, moral character and other aspects have been strictly scrutinized and evaluated. And this suspected tax incident has undoubtedly brought serious negative impact on her image and reputation.

In the entertainment industry, the tax issue of celebrities has always been a sensitive and important topic. As public figures, celebrities should abide by laws and regulations and perform their tax obligations honestly and faithfully.

However, in recent years, many celebrities have been exposed due to tax issues, which has aroused widespread social attention and discussion. These incidents have not only damaged the image and reputation of celebrities, but also aroused people’s attention and thinking about the tax supervision of the entertainment industry.

We should maintain an objective and rational attitude towards Fan Bingbing’s alleged tax issue. First of all, we should believe in the fairness and fairness of the law and that the relevant departments will handle the matter in accordance with the law.

Secondly, we should pay attention to the problems reflected behind this incident and think about how to strengthen the tax supervision of the entertainment industry and regulate the tax payment behavior of celebrities. Finally, we should also give Fan Bingbing a fair evaluation and trial, and not overguess and hype this matter.

Fan Bingbing, as an excellent actor and philanthropist, has brought many excellent works and touching stories to the audience.

Her talent and efforts deserve our recognition and respect. However, as a public figure, she should also be responsible for her words, deeds and actions, and abide by laws and regulations and social ethics.

I hope Fan Bingbing can take this incident seriously, actively cooperate with the relevant departments to investigate and deal with it, come out of the shadows as soon as possible, and continue to bring excellent works and positive energy to the audience.

In short, the news of Fan Bingbing’s suspected tax issue has aroused widespread concern and heated discussion. We should maintain an objective and rational attitude, believe in the fairness and fairness of the law, pay attention to the problems reflected behind the incident, and give Fan Bingbing a fair evaluation and trial. I hope this incident can attract more attention and thinking, and contribute to the healthy development of the entertainment industry and the progress of social morality.

As a high-profile public figure, Fan Bingbing’s every appearance and news has touched the hearts of countless people. However, as a public figure, she must also face more attention and scrutiny.

We hope that Fan Bingbing can learn from this and handle her affairs more cautiously, so as to be consistent with her words and deeds and abide by laws and regulations. At the same time, we also look forward to her continued use of her talents and influence to bring more excellent works and touching stories to the audience.

In the days to come, we believe that Fan Bingbing will go through a period of adjustment and reflection. But in any case, we hope that she can hold firm faith, move forward bravely, and continue to work hard for her dream and career.

After all, on the road of life, everyone will encounter setbacks and difficulties, and the key lies in how to face and overcome them. Let us look forward to Fan Bingbing’s performance and development in the future, cheer her on, and wish her to get out of the predicament as soon as possible and regain a more dazzling light.

??　　 Tonight (January 21), the 2023 CCTV Spring Festival Gala for the Year of the Rabbit arrived as scheduled. The program on the stage was wonderful, and the talented netizens also discovered many interesting highlights and warm and touching moments during the Spring Festival Gala. Here are eight highlights to share with you.

??Behind-the-scene 1: Yang Zi and Wu Lei are wearing "wrong" clothes? netizens teased: Why didn’t the notification be in place!

??The 2023 CCTV Year of the Rabbit Spring Festival Gala opened with Yang Zi, Zhao Liying, Song Zuer, Wan Qian, Bai Yu and other artists singing "Flowers Bloom and Planter".

??Some netizens noticed that during the opening performance, most of the artists on stage wore red clothes, and Yang Zi’s blue dress looked very "abrupt". Coincidentally, when Wu Lei performed the show later, netizens also found that the other three artists in the same group as him were wearing leather tops, only Wu Lei was different from everyone else.

??In this regard, netizens teased: "What? Why didn’t you inform Yang Zi and Wu Lei to wear the same clothes? Are these two classmates disconnected from the Internet?"

??Behind-the-scene 2: Spring Festival Gala clothing has attracted heated discussions, Yue Yunpeng Weibo responded: It doesn’t matter if we complain

??In the 2023 CCTV Year of the Rabbit Spring Festival Gala, the Spring Festival Gala regulars Yue Yunpeng and Sun Yue brought the crosstalk performance "My Change, Change, Change". Unexpectedly, their costumes first caused a wave of heated discussions and were ridiculed like a double-door refrigerator.

??After the performance, Yue Yunpeng, who got his mobile phone, also noticed the discussion among the netizens, and personally sent a Weibo response to the ridicule: "It’s Chinese New Year, everyone is happy, it’s okay to complain to us, it’s okay to say that our clothes are double-door refrigerators, it’s a bit hahahahahaha!" It seems that the imagination of the netizens has also successfully amused Xiao Yue Yue!

??Behind- the-scene 3: Did you come for dinner? Netizen ridicule: Zhang Ruoyun can eat too much, right?

??It was also during the interactive session of "My Change, Change, Change" that Zhang Ruoyun and others shared the roast chicken that Yue Yunpeng "changed" to eat. The other artists ate very "reserved", and when the camera turned to Zhang Ruoyun, he could not smile when he got the chicken, and then he took a large piece of chicken and ate it very fragrant.

??No wonder some netizens ridiculed Zhang Ruoyun for contributing the first joke of this year’s Spring Festival Gala: "Others are here to participate in the show, but Zhang Ruoyun is really here to eat!"

??Behind- the-scene 4: Deng Chao cuts wide angles as soon as he runs? Sun Li smiled and said: The director of the Spring Festival Gala has experience

??The first Weibo "detonation" hot search for the Spring Festival Gala of the Year of the Rabbit was brought by the artist Deng Chao. The reason turned out to be that netizens thought he was simply too funny!

??Last year, Deng Chao appeared on the stage of CCTV Spring Festival Gala for the first time. During the chorus program, he was too excited and acted too lively, which caused a heated discussion among netizens. Even his wife Sun Li posted a Weibo joke after watching the program: "It’s almost out of the camera"!

??When the audience learned that there was still Deng Chao in this year’s Spring Festival Gala, they once teased, wondering if Brother Chao would still be excited this year? And it turned out that our Brother Chao did not forget his original intention as always, and his excitement was still the happiest person in the Spring Festival Gala!

??His wife, Sun Li, also stayed in front of the TV early to pay attention to Deng Chao’s performance. After watching her husband’s performance, Sun Li also specially sent a Weibo laugh: "This year, the director has experience. As soon as Brother Chao runs, hurry up and cut the wide angle!"

??Behind-the-scene 5: The Spring Festival Gala reappears God is misplaced! Sabine changes to "Nina Belle" in seconds

??After becoming "Mickey Mouse" on the stage of the gala a few years ago due to stage dislocation, this year’s CCTV Spring Festival Gala host Sabine performed a god dislocation with a group of cute "little rabbits". From the opening host’s camera, Sabine seemed to have grown two rabbit ears. It is not only like wearing plush jewelry to "act cute", but also bumped into the shape of Lingna Belle, who has been on fire in recent years. No wonder netizens shouted: "Ning Na Belle is here!"

??Behind-the-scene 6: The witty response is praised, and Sabine is the first person to self-" anti-black "

??In addition, the highlights were still brought by Sabine. In the middle of the Spring Festival Gala, during a series of interactions, Sabine immediately responded to the hot discussion about himself "wearing high heels" and "wearing rabbit ears to act cute".

??In tonight’s Spring Festival Gala host, Sabine was first mistaken by netizens for "acting cute" wearing rabbit ears because of the wrong angle with the "little rabbit" behind him. Later, netizens found that his height was not dominant. He was wearing a pair of leather shoes with a high heel to host the program, and the topic of "how high is Sabine’s heel" was ridiculed and discussed by netizens.

??In the live broadcast session that followed, Sabine responded tactfully and interacted with the rabbit mascot funnily: "The netizens all said that I wear high heels, but you still think I’m short?" Then, he took the initiative to put on a real rabbit ear hood and responded to the hot search "God Dislocation".

??Behind-the-scene 7: Got caught by the door? Zhou Shen: "Take bamboo shoots"?

??In the Spring Festival Gala for the Year of the Rabbit, singer Zhou Shen dedicated the affectionate song "Flowers Bloom and Forget Worries".

??After Zhou Shen’s performance, some netizens said that they saw someone say that Zhou Shen was caught by the door on the stage at Moments. The reason was that when Zhou Shen sang, the lyrics and subtitles appeared around Zhou Shen, and the word "door" happened to be stuck on Zhou Shen’s head, as if it was "caught" by the door. After making such a joke, some netizens laughed and said: "It’s not easy for Zhou Shen to play bamboo shoots!"

??Behind-the-scene 8: Wang Zhuangliang brought his brothers to the Spring Festival Gala? Re-employment boy group: Received the "password"

??Singer Wang Zhuangliang sang the song "I’ve Been Drinking With the Past" with Su Youpeng, Wang Sulong, and Jiang Yuheng. At the end of the song, some careful netizens noticed that he deliberately compared the "six" gesture, which seemed to refer to bringing the "Re-Employment Boys Group" brothers to the Spring Festival Gala together.

??Last year, Wang Zhuangliang and Chen Chusheng, Xingxing, Zhang Yuan, Lu Hu, and Wang Yixin became popular with their interesting and emotional variety shows, and they also had a limited group name: Reemployment Men’s Group.

??Over the past year, the re-employment men’s group has joined forces to "re-employment" on multiple stages, and has also brought many wonderful presentations to the audience. Before, several brothers had expressed their hope to appear on the stage of CCTV Spring Festival Gala, but in the end this year, only Wang Jieliang participated in the whole process. Although the other five people failed to appear on the stage of the Spring Festival Gala, some careful netizens found that after Wang Jieliang finished performing the song, he deliberately raised his hand and raised a "six" gesture, which always refers to the "re-employment men’s group" brothers. Users said: "I’m touched! Brother Liang is bringing his five brothers to the Spring Festival Gala!"

??After the show ended, Lu Hu, Wang Yixin, and Zhang Yuan sent Weibo to support Wang Zhuang Liang, and Lu Hu called out more directly: "Have you received the password gesture that Brother Liang gave us?" Then he added a "tears running" expression, looking very moved. (xlzy/text)

This was no ordinary news, after all, every day a brand announces its new spokesperson.

But when it comes to Wahaha, it is extraordinary. Because the last official spokesperson of Doll Ha Pure Water was still 22 years ago.

Wahaha X Wang Leehom, 20 years of endorsement

Wang Leehom emerges

In 1998, when Wang Leehom first made his debut, he did not have much popularity in the mainland. Zong Qinghou defied all odds and signed Wang Leehom as a brand spokesperson. This was also Wang Leehom’s first endorsement in the mainland.

Wang Leehom is still just a newcomer, having just made his mark with his album "Circle and Rotate".

At that time, Wahaha was more popular than Wang Leehom, and many people also knew him through Wahaha advertisements on TV…

With the Wahaha mineral water with his own avatar printed on it, the channels are spread all over the shelves of major cities and even countless villages and towns in China, thus Wang Leehom quickly gained popularity.

And because of Wang Leehom’s subsequent popularity, he became a household name in the domestic music scene, and Wahaha became even more popular because of its spokesperson linkage.

"In the past, the days were very slow, the car and mail were slow, and life was only enough to love one person."

Just like a poem written by Mu Xin, Wahaha at that time had the single-mindedness and dedication of an old-fashioned person.Wahaha and Wang Leehom spent their peak years together.

Wahaha x Leehom Wang, advertising story

From Wahaha’s perspective, the vision of choosing to sign Wang Leehom back then was forward-looking. Because at that time, Wang Leehom was not yet popular on both sides of the strait. Later, Wang Leehom, as an evergreen in the music world, and the image of a high-quality idol, also provided the Wahaha brand with years of inspirationPositive brand endorsement…

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Wait until you understand

The cooperation between Wahaha and Wang Leehom has always been a story in the history of advertising. They achieved each other in the early days of entering the market, and their cooperation has been more than 20 years. For more than 20 years, Wang Leehom has become a representative of Wahaha to some extent. Together with Wahaha’s brandImage is deeply rooted…

Therefore, when Wahaha officially announced Xu Guanghan as the new spokesperson, many fans and consumers couldn’t accept it for a while. Their advertisements on Douyin and blockbuster comments were all:When will I change back to Leehom Wang and when will I drink it?

Wahaha’s brand crisis

Breaking the endorsement myth

In 2019, an interview with Zong Fuli, the successor of Wahaha, broke the "endorsement myth" between Wang Leehom and Wahaha.

She bluntly said that she did not like Wang Leehom, nor did she like Wahaha pure water packaging, because "Wang Leehom is too old" and has some aesthetic fatigue.

In fact, it is not only the spokesperson Wang Leehom who is no longer "young", but also grows old with the spokespersonWahaha brand itself…

existYear 2013, Wahaha reached the peak of revenue. That year, the group company completed beverage production throughout the year12.70 million tonsRealize operating income78.30 billion yuan, an increase of 23% year-on-year, achieving profits and taxes of 13.90 billion yuan.

exist2014, Wahaha sales72 billion yuanOperating Income of Wahaha in 201567.70 billion yuan;2016, Wahaha sales52.90 billion yuan…

The declining sales year after year also means that Wahaha’s "midlife crisis"Officially arrived.

Many people attribute Wahaha’s crisis to its products, because from the perspective of products, Wahaha has not been able to achieve the same results in recent yearsNo impressive explosives appearedThe revenue is still supported by the classic products represented by Nutrition Express, so the product aging situation is prominent.

Wahaha X Xu Guanghan, probing the edge of traffic

While replacing the spokesperson, Wahaha Pure Water also launched a new advertising slogan: "Water is water, let water return to purity".

Back in the day,In order to break the monopoly of WahahaOther "water" brands began to play different slogans, positioning mineral water, rich in minerals. Or spring water, sweet and pure natural.

Wahaha’s official website explained why they chose Xu Guanghan: "Xu Guanghan made his debut in 2003. During the 17 years of ups and downs, despite the difficulties and challenges, he has always maintained the purest original intention and love for the performing arts, which is highly compatible with the simple and pure characteristics of Wahaha Pure Water."

However, compared with the previous spokesperson Wang Leehom, there was currently a big gap in terms of popularity and works. The most important thing was that more than 20 years of brand endorsements had allowed Wang Leehom to shape the unique temperament of the Wahaha brand itself, such as "sunshine, purity, ability", etc. This unique temperament suddenly changed, which was of course unacceptable.

This is also the reason why Xu Guanghan’s brand endorsement encountered opposition from a large number of fans.

It can be seen that Wahaha has decided to replace the spokesperson in order to better achieve brand upgrading and complete brand rejuvenation, but this goal cannot be achieved by replacing Wang Leehom with Xu Guanghan.

For a company with a solidified system, when sales decline, it is inevitable to toss, and there is no market competitiveness in product innovation.Otherwise, the first thing to do in publicity is to change the logo and spokespersonThe problem is that the product has not changed, and just changing the spokesperson will only treat the symptoms rather than the root cause

Take advantage of the trend and start with youth

Old brand label

If the product has been launched for a long time, then Coca-Cola, Pepsi, 7-Up soda…Which is not a beverage that has been launched for more than a hundred years and is still selling well around the world today?

But at the same time, these brands are not aging at all, and even at the forefront of youth trends, creating a lot of young social topics every year. And keep the brand young,The most important thing is to break into the circle of young people and communicate with them in the unique language of young people…

For example, in 2013, Coca-Cola published an article on the packaging, launched a nickname bottle, and added hot words such as white rich beauty, otaku, straight-A student, etc. to the original product packaging. Label-based marketing allowed young people who were actively looking for self-identification to take their seats, and the nickname bottle even became a social currency for young people for a while.

Oreo, which is also a product that has been selling well for more than 100 years, can always convey Oreo’s brand perception of "big brain", "interesting" and "cool" through endless marketing methods.

A long time ago maxed out Moments Oreo joint universe Internet celebrity brand supreme, change the color can be sold for hundreds of dollars.

Wahaha’s Road to Change

In fact, as early as the end of 2018, after Zong Fuli served as the head of Wahaha’s public relations department, she has always been committed toBrand rejuvenation…Enter the campus, launch the Wahaha campus marketing competition, and listen to the voices of young people…

This year’s 520, combined with young people’s favoriteBlind box gameplay, launched "Blind Water". By selling 5,000 boxes at a price of 66 yuan per box, 1,000 boxes were launched every day, and every time it was launched, it sold out in seconds, achieving good results. And on May 29 this year, Zong Qinghou even played a live broadcast on the Douyin platform.

Wahaha, the "elderly trend", has made a lot of efforts so far. However, maybe it was because it was too much about marketers and channels in the past, and in today’s traffic era, Wahaha always felt that it was a little too much.

Although there are many activities, the volume does not seem to be large. After 33 years, Wahaha has to move towards a successful transformation.Just relying on the marketing strategy of one hammer in the east and one stick in the west is probably not enough.

How to stay young depends on these four points

Marketing creativity

I don’t know if you have noticed that for so many years, whether it is from Wahaha’s packaging or design, it has basically remained the same. It has always followed the consistent style, reflecting the brand’s lack of innovation.

I believe that many people grew up drinking Wahaha when they were young, but there are so many choices in the market now. Who would choose "soil" products.After all, something from a very early age is unlikely to match the tastes and aesthetics of today’s consumers.

Compared with Wahaha, Nongfu Spring does better in this regard. Nongfu Spring’s various new packaging designs have won foreign awards repeatedly, and it integrates design elements into marketing.Let every bottle design become an event marketing, attracting the attention of the industry.

Channel selectivity

According to the data, Wahaha has deeply cultivated nearly 10,000 dealers, hundreds of thousands of wholesalers, and more than 3 million retail end points across the country, and can spread new products to every commissary in remote rural areas across the country within a week."Wherever there is a commissary in China, you can see Wahaha products."

And Wahaha’s channel-based marketing model has also been cited by Harvard Business School as a case of Chinese channel innovation.

Of course, for FMCG, channels are extremely important. But inIn today’s mobile Internet, many brands have begun to advocate de-channelization and become D2C brandsOnline marketing and sales have become an important source of corporate revenue. And with the rise of e-commerce, Wahaha has missed the dividend period.

This is not to say that channels are not important, but that the trend of direct-to-consumer sales cannot be ignored because of over-reliance on channels. If you rely too much on channels, then this may also be one of the reasons why Wahaha has not seen Internet celebrity brands in recent years.

Adapt to the times and catch up with the dividend period

Due to the excessive emphasis on the effectiveness of offline marketing channels, Wahaha has also resisted e-commerce for many years.

In 2016, Ma Yun raised the issue ofThe basic concept of "five new" in e-commerceAfter listening to this, Zong Qinghou said that "except for the reliable new technology, everything else is nonsense". After that, Zong Qinghou felt: "E-commerce is easy to dump at low prices, which will disrupt the market, so in the end, business has to return to the real economy." At this moment, he still believes that marketing channels are the key.

In 2018, Zong Qinghou made a change in his treatment of e-commerce, publicly stating in an interview, "We do not boycott e-commerce, nor do we embrace e-commerce.".

The result was predictable.

At this moment, Wahaha has only just begun to fully embrace e-commerce, but it has to be admitted that this has been delayed for several years.Due to Zong Qinghou’s resistance to e-commerce, Wahaha lost a great opportunity…

As a middle-aged brand, Wahaha naturally wants to complete the brand rejuvenation, but this problemIt is not something that Xu Guanghan can completely solve.…

From product and design innovation, to the transformation of marketing methods and channels, to embracing new platforms such as e-commerce and live broadcasting, all of these must be done with great care.Otherwise, the so-called brand rejuvenation is just a slogan for Wahaha.

Take the lead and start now

From a big brand of Wahaha to the current sunset, we have witnessed their glorious side, and Wahaha advertisements can be seen everywhere in the streets. Up to now, the dazzling array of advertisements has dizzied us.In the market of traffic, it is essential to seize the opportunity, seize the opportunity, and have a keen business sense…

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