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Investigation of New Farmers in China: More than one million people have come from college students and white-collar workers.

At present, agriculture in China is moving from traditional agriculture to modern agriculture, and the pattern of agriculture, countryside and farmers is undergoing positive changes, and various social forces and social capital are actively marching into the field of agriculture, rural areas and farmers. Under this background, a group of new farmers with enthusiasm and ideals for the cause of agriculture, countryside and farmers have been born, which have injected new elements and energy into the transformation of traditional agriculture and become a new force to lead new farmers, develop new countryside and support new agriculture.

On February 7th, 2015, Ali Research Institute released the Research Report on New Farmers in China (2014). According to the report, by the end of 2014, the number of new farmers had exceeded 1 million in a narrow sense.

According to the analysis of Ali Research Institute, the narrow sense of new farmers refers to those who use the Internet as a tool to engage in agricultural production, circulation and service, and its core is "agriculture+Internet"; In a broad sense, new farmers refer to people who have internet thinking and serve the fields of agriculture, rural areas and farmers, and their core is "agriculture, rural areas and farmers+Internet". The services referred to here include not only production-related services, but also regulatory services and research services.

In fact, the connotation and extension of new farmers are far from being summarized by the above analysis. In addition to using Internet tools and Internet thinking, all kinds of people who use other brand-new ideas, ways of thinking and modes of production and marketing, embark on the road with entrepreneurial dreams and pursue new life values, and aim to innovate agriculture, change farmers and transform rural areas should be included in the group of new farmers.

This is a group of dream catchers and entrepreneurs walking on the land of China; This is the promoter and leader of a new wave of contemporary rural construction in China; This is a subversive and upgraded version of traditional farmers and new professional farmers. They come from a wide range of sources, and many people cross the border, including returning entrepreneurial college students, urban white-collar workers, college student village officials, online merchants, scientific and technical personnel, NGOs and other people from all walks of life.

Before and after the Spring Festival, semi-monthly reporters went deep into Beijing, Tianjin, Shandong, Jilin, Yunnan, Sichuan, Chongqing, Hunan, Jiangsu, Zhejiang, Guangdong, Hainan and other places, extensively visited new farmers, entered their spiritual world, understood their happiness in the process of starting a business and the hardships behind them, and judged the far-reaching significance of this group in promoting agricultural modernization in China. (Thematic Planning: Wang Yongxia)

-New Farmers: Pursuing Dreams and Farming the Blue Ocean (Part I)

Zhang Chi, an IT person: Let the summer lilies touch the net in full bloom.

When the reporter came to the agricultural base run by Zhang Chi, a new farmer in Guyi Town, Qionglai, Sichuan, he was carefully examining the newly-developed lily buds in the soil. These seeds were planted in December last year, and now it is the key period to break ground.

Zhang Chi once worked for a well-known IT company in Beijing, and he was well versed in the operation of the Internet and new media, with a high annual salary. However, in 2012, he resolutely devoted himself to agriculture, and took several small partners to set up an ideal plump agricultural company in Sichuan and planted lilies. "A trip to Xinjiang gave me a different view of agriculture, and the endless farmland brought me a huge impact. Compared with the environment where there were many buildings in Beijing before, I suddenly felt that I should invest my ideals in a broader land. " Zhang Chi said.

In recent years, many enterprise bosses have been farming in the countryside, and the big sales of Chu oranges, Liu peaches and Pan apples have made agriculture hot, but behind the bosses, after all, there are abundant funds and brand images that ordinary people do not have.

Zhang Chi has his own judgment: "In the era of agricultural reform, the traditional greatness and strength are not necessarily absolute advantages. What agriculture lacks is not capital, but more effective project management, which is in line with the spirit of the Internet. It is necessary to deeply understand the market and customers and leverage external resources. "

After sufficient market research, Zhang Chi finally locked in Lily with high added value as a breakthrough, built a technical team and company structure with the Internet model, and worked out a brand-new new media marketing model and product quality control method. It was this business plan that won 1 million yuan in venture capital.

"In summer, 100 acres of lilies bloom at the same time, which is very ornamental, suitable for creating a’ hundred years of harmony’ wedding theme agricultural leisure sightseeing, forming a customer experience different from traditional rural tourism; In autumn, lily roots are used for medicine and food, and social media such as Weibo and WeChat and B2B integrated marketing platform are used to establish marketing channels directly for high-quality customers across intermediate links. " Zhang Chi has answers about this.

2014 is the third year of Zhang Chi Company’s opening, and it has already started to make profits. This year, Zhang Chi recruited and opened stores in JD.COM and Taobao respectively to spread the brand. In addition to operating its own lily products, it also integrates high-quality resources such as walnuts, jujubes and raisins in Xinjiang. Although Zhang Chi’s Lily is mainly sold offline, the sales volume of online tourists is close to 20%. Zhang Chi said that they are planning to use crowdfunding for marketing in the next season’s lily sales.

In addition to the core technical links, the lily planting base in Relaxation, from planting and mulching, to weeding and fertilizing, and then to harvesting and tidying up the land, was all completed by local traditional farmers and paid wages. Zhang Chi introduced that in 2014, the company paid a total of 310,000 yuan to more than 150 local villagers to help them increase their income and get rich.

After many docking negotiations, Zhang Chi’s company successfully introduced new investment at the end of 2013. After the financial data of 2014 came out, Zhang Chi started the third round of financing: "Now the company’s shares are more valuable than before, and there are more financing sources to choose from."

However, Zhang Chi is not satisfied: "My own strength is definitely small. In addition to planning, having a team and actively docking capital, I have to cooperate."

In the era of mass entrepreneurship, many young intellectuals like Zhang Chi are setting off a new wave of going to the countryside and applying brand-new thinking to the development of modern agriculture. "The Internet is not only a channel and a tool, but also a creative spirit and innovative force." Zhang Chi said that their entrepreneurial dreams are blooming freely like summer lilies in the vast rural land.

Shi Yan, a female postdoctoral fellow: From "Little Donkey" to "Sharing Harvest"

"My name is Shi Yan, and I am a vegetable grower." Holding a cabbage in one hand, Shi Yan stood at the head of the "share the harvest" farm and told reporters. Chinese cabbage is the main vegetable in Beijing in winter. In the vegetable market, the price of a Chinese cabbage is around 3 yuan. "And the Chinese cabbage on our farm is nearly 30 yuan."

Despite the high price of vegetables, consumers are very enthusiastic about Shi Yan’s Chinese cabbage. Hu Fangjing, a citizen of Beijing, receives all kinds of vegetables from the farm every Saturday. In order to ensure that her son, who just turned two, can eat safely, she became a member with an annual fee of 8,000 yuan in advance last year. Average price per catty The price of vegetables in 15 yuan is 2-3 times more expensive than ordinary vegetables in farmers’ markets and supermarkets, but food safety reassured her.

Since its establishment in May 2012, there are more than 1,000 family members like Hu Fangjing, and Shi Yan’s team distributes seasonal vegetables once a week, weighing 8 kg or 10 kg each time.

"Sharing Harvest" is the second CSA (community supported agriculture) farm founded by Shi Yan. CSA is a new agricultural production model, which was born in Japan and Switzerland in 1970s. Based on mutual trust, consumers pay in advance for one year and buy farmers’ harvest for one year; Farmers, as promised, do not use chemical fertilizers and pesticides at all to ensure that agricultural products are natural and pollution-free, while operators as intermediaries regularly deliver agricultural products to consumers’ homes.

In recent years, Shi Yan’s study and work have been around agriculture. In 2006, she was sent to the School of Agriculture and Rural Development of Renmin University of China for postgraduate study. In 2008, with the qualification of direct blog, she went to a farm in Minnesota, USA, to "jump the queue" for six months to learn the experience of "community supported agriculture" in the United States; In 2009, with the support of his tutor Wen Tiejun, Shi Yan opened up 20 mu of land at the "Little Donkey" farm at the foot of Fenghuang Mountain in Beijing to practice the CSA project, and served as the main person in charge of the farm. Later, she became a postdoctoral fellow in Tsinghua University, and her research direction was food safety.

Shi Yan said that the team has a dream that can be "quantified": "Every five consumers join, one mu of land can be detoxified; Every 10 consumers join in, and a farmer can farm organically; For every 100 consumers, five young people can stay and work in the countryside; Every 1,000 consumers join, and there will be a more sustainable village. "

It is understood that up to now, more than 500 CSA farms have been opened all over the country. In addition, thousands of family farms are operating according to the CSA model. In November 2015, Beijing will hold the 6th World CSA Conference in Shunyi District. Shi Yan hopes to bring more experience to domestic agricultural development, and let farmers, scholars and policy makers in other countries know about the current agricultural situation in China.

Hu Juan, a returning female college student: the "Goose Commander" by the lake.

"The lake is wide and ripe, and the world is full." Hu Juan, 27, lives in Yiyang City, near Dongting Lake. In 2011, she graduated from Beihang University, majoring in aircraft design and engineering. There is not much pressure to find a job. Most of the students choose jobs to enter the aircraft manufacturing center or the satellite launch center.

Hu Juan said that she didn’t like the noise, indifference and fast pace of big cities, but she missed her hometown in the countryside, which lived by the Dongting Lake before she was 12 years old.

"When I was a child in the countryside, everywhere was very lively, full of vitality, and harmonious. Now, when I go back to the countryside, only the elderly and children rarely hear some voices in broad daylight. Young people have left, and the countryside is getting more and more broken and deserted. I hope to go back there and see if I can do something. "

After many investigations, Hu Juan chose a small island in the middle of the river near Dongting Lake to raise geese. "I inquired through the internet and consulted some experts, knowing that the incidence of geese in poultry is the lowest."

Three months after graduation, she registered Hengxiao Goose Breeding Co., Ltd., and invested more than 100,000 yuan in a small island covering an area of about 200 mu, and began to build goose sheds, plant grass and transform low-lying land.

In order to save money, she didn’t build a house for people to live in, but temporarily lived in a boat. Together with the wind and waves, it is very uncomfortable to sway. In November 2011, she introduced 2,000 young geese and began to cultivate them.

Hu Juan recalled: "That time was the hardest. I have never suffered like that since I was a child." It was winter, and in order to keep the goose shed warm, she and the workers lit several stoves and kept them on for 24 hours. She works in shifts with two workers, and often comes from five or six in the morning to pick up dead branches and leaves for firewood, feed the goslings and add water. I don’t dare to sleep too hard, for fear of any accident.

The island is surrounded by water, and the wind on the river is cold and damp, and the cold is biting. Hu Juan didn’t leave the island for more than two months in the winter when he started his business. The first batch of goslings sold for more than 8 yuan a catty, with an average profit of only 14 or 15 yuan each. Hu Juan’s heart was so happy that he was admitted to the university that year.

The new year has begun, and she told reporters that she is ready to "return to the rivers and lakes" after sitting for a month. "Nothing happened in the past, but now I have suffered, and I have learned some lessons. I believe I can make a career in the countryside."

Zhao Yuanjian, a college student village official: driving young people to return home to start businesses.

In 2008, Zhao Yuanjian, a graduate of Finance Department of Hunan University of Science and Technology, came to Liuyuanqiao Village, Ziyang District, Yiyang City and became a university student village official. He said: "I am very interested in the countryside and agriculture, so I decided to be a village official."

At first, Zhao Yuanjian looked at the deserted village and was very anxious. He was worried that he would muddle along here and waste his youth. Fortunately, there are three agricultural products processing enterprises in the village, and some young people who are unhappy outside have returned to their hometowns to work. After contacting them, Zhao Yuanjian learned that they also have the same confusion: they want to do something in the countryside, but they have no direction and lack technology and ideas.

With the help of the platform of university student village officials, Zhao Yuanjian started a free agricultural training class in the village and invited agricultural technicians to attend classes. Using this class, Zhao Yuanjian got together with the young people in the village to start a business plan and mobilized four farmers to set up Yiyang Jiangnan Agriculture and Forestry Cooperative. Liuyuanqiao village has a tradition of planting seedlings and flowers, but it has always belonged to the mode of going it alone. The cooperative had a difficult start, but it soon showed its advantages, which increased the income of cooperative members by 20 thousand yuan a year.

After the benefits appeared, other farmers came to the door and asked to join the cooperative. "I was particularly touched at the time, and I was able to gain the trust of the villagers, which was more fulfilling than making money." Zhao Yuanjian said. Since then, he has built a leisure and sightseeing agricultural park with a group of young people in the village, and more than 10 agricultural products processing enterprises have also increased. More and more young people have chosen to return home.

After the villagers’ economic life improved, Zhao Yuanjian found that their cultural life was lacking, and most of their entertainment activities were playing mahjong and cards. Zhao Yuanjian discussed with the village cadres, organized the establishment of a women’s waist drum team, organized the villagers to dance square dance, and invited professional coaches. The villagers no longer had nothing to do.

"Agricultural Youth F4": Four Wonderful Flowers of glorious bloom

"Don’t underestimate the wonders. Everything that can change the world is wonderful." They named themselves Farmer4, also known as "Nongqing F4".

These are four young men with mud on their feet-Liu Jingwen, founder of Vigidani, Chen Tongkui, founder of Litchi in Huoshan Village, Zhao Yi, founder of local villagers, and Zhong Wenbin, founder of Xinnongtang. These four young people, who live in Shenzhen, Shanghai, Beijing and Hangzhou respectively, have been running on their respective tracks for a period of time, and all of them have finally devoted themselves to agriculture.

Zhao Yi, the only one of the four who majored in agriculture, studied biological science at China Agricultural University, and later founded the tea brand "Local Villagers". He built a transparent and traceable product supply chain, realized the producer real-name registration system, and recruited 400 Virgo netizens as supervisors, determined to sell pesticide-free tea on both sides of the Taiwan Strait.

"Of the four of us, only I returned to my hometown to start a business, and I returned to my hometown." Chen Tongkui’s hometown, Boxue Village, Haikou City, is an ancient village with only 300 people. The land in the village is covered by volcanic rocks, which can be described as barren. He returned to his hometown and founded the litchi brand in Huoshan Village, selling litchi planted by the ancient method in the village to the outside world. He said that volcanic mud is rich in minerals, and the litchi planted is the best in the world.

Most of the new farmers are those with homesickness. Zhong Wenbin still remembers the frogs croaking in his hometown of Lin ‘an, Zhejiang Province on summer nights, as well as bamboo forests and tea leaves all over the mountains. However, after his grandparents died one after another, the number of times he went back to his hometown became a handful. A new electroplating factory was built near the village, which polluted the water and soil. He said that his hometown is in his heart and he can’t actually go back.

In the "Agricultural Youth F4", the other three people all deal with land directly, except Zhong Wenbin. He was admitted to the People’s Public Security University of China, then dropped out and was admitted to Zhejiang University. After graduation, he didn’t choose to make quick money, but chose to create a brand of new agricultural hall and build a learning and communication platform for new farmers. Zhong Wenbin said that he finally found the direction of life at the age of 30.

Liu Jingwen once summed up what four people have in common: they listen to their inner voices and are unwilling to slide along a fixed life track. The establishment of Vijdani can be said to be the result of Liu Jingwen’s free-wheeling and straying into the "Peach Blossom Garden". The young man talked about his two lost experiences in Xinjiang, and he still felt deeply. One of them met Aji, an old man, because he got lost. "The old man took us to see the small jujube forest in a donkey cart. The scenery along the road was so beautiful that we wanted to cry."

Vijdani is a transliteration of the Uighur word "conscience". Liu Jingwen set up a farmer cooperative in Xinjiang to help farmers sell dried fruits through the Internet. Liu Jingwen said that there are 2,000 cooperative farmers in the cooperative. These Uighur farmers do not understand Chinese, have never seen the Internet, and live in a place that seems unattainable. However, it is so wonderfully connected.

(Talk about the research team of new farmers in half a month. This article participated in the research: Mao Weihao, Zhou Nan, Hu Xu, Cao Lingjuan, Xiao Sisi, Li Song, Ji Zhepeng, Wang Zheng, Zhang Ying, Liu Weiwei, Xia Guannan, Richard Chang)

-New Farmers: Pursuing Dreams and Farming the Blue Ocean (Part Two)

The new farmers are coming towards us, carrying the spring breeze and marching clangingly. Du Zhixiong, deputy director of the Institute of Rural Development of China Academy of Social Sciences, who has been paying attention to the new farmers’ groups, believes that 2013 can be said to be the first year of new farmers, and the new farmers’ groups made their debut in a different attitude from traditional farmers.

In the view of Bi Huifang, founder of the New Farmers’ Federation, Sichuan is the first province in China to put forward the concept of new farmers, and the New Farmers’ Federation first appeared in Liaoning.

What is a new farmer? Where on earth did they come from? Where to go?

Looking at it in depth, the new farmers highlight their incomparable advantages and irreplaceable characteristics in comparison with traditional farmers and new professional farmers.

According to the definition of Wikipedia, traditional farmers refer to people who take agriculture as their occupation, including people who take planting, animal husbandry, forestry and other natural economic industries as their occupation. Self-sufficiency is its main economic activity mode, working at sunrise and resting at sunset is its main production and life style, and family system is its main production organization form.

In 2012, the No.1 Document of the Central Committee formally proposed to cultivate "new professional farmers". New professional farmers refer to agricultural employees who have scientific and cultural qualities, master modern agricultural production skills, have certain management capabilities, and live in rural areas or market towns with agricultural income as their main source of livelihood.

Compared with the new professional farmers, the new farmers are a breakthrough. In this new era, the word farmer has been given a new concept and meaning. The new professional farmers emphasize the mastery of modern agricultural production skills, which is its core feature. And what are the core features or genes of the new farmers? At present, it is being hotly debated, with different opinions and no conclusion. Simba in the Wild, the founder of the New Farmers’ Alliance, summed up four core values of the new farmers: new cross-border, new thinking, new technology and new circulation. According to the analysis of Ali Research Institute, there are four common characteristics of new farmers: Internet genes, innovation genes, cultural genes and group genes.

The semi-monthly research team on new farmers further summarized the core genes of new farmers into four genes: blue ocean consciousness, ecological concept, internet thinking and self-organization based on the actual research in various places.

Blue ocean consciousness

Wang Xiangdong, director of the Information Research Center of China Academy of Social Sciences, analyzed that the new farmers may become the "third wave" of the changes in the agricultural population structure after the educated youth went to the countryside in the late period of the Cultural Revolution, but they are different from the previous two times. Because most people engaged in agriculture are not their own choice, but are organized and arranged, no matter whether the military reclamation people change jobs or the educated youth go to the countryside. But now the new farmers are different. It is their choice to take agriculture as their profession. They have a pursuit of exploring new agricultural markets, that is, opening up the so-called "blue ocean market".

Shenyang, a professor of Tsinghua University, also listed "positioning the blue ocean market" as one of the six characteristics of new farmers.

In the view of Ye Kaifeng, the head of Fuye Farm in Ningbo, Zhejiang Province, the career of life should be put on something that is growing and forward-looking. Now, if you are involved in modern agriculture, you are the blue ocean pioneers. "It is a promising sunrise industry to strengthen the green and safety of agricultural products with refined production processes." Ye Kaifeng said that whoever takes the lead in this field first will be the darling of the future market.

After the three-dimensional vegetables were sold to 10 yuan for a kilo, Ye Kaifeng is planning to accurately market his own vegetables planted in the air with mobile APP to seize the opportunities of modern agriculture.

Liu Xiaoyuan, 35, once worked in a well-known foreign company and worked as an executive. In 2010, he saw the infinite business opportunities in agriculture, resolutely resigned from his job, went back to the village and plunged into the cave, and started the road of growing mushrooms in the cave.

The reporter met Liu Xiaoyuan in an abandoned cave in Fenzhuang Village, Xitian Gezhuang Town, Miyun County, Beijing. Compared with traditional greenhouse planting, cave planting has many advantages: it does not occupy a land, avoiding the high cost of greenhouse production; Mushroom growth depends entirely on pure and natural underground spring water; Not disturbed by any pests and diseases. Such original ecological cultivation makes the mushrooms here have good flower shape, thick color and fresh meat and delicate taste. Liu Xiaoyuan introduced that in the next step, he intends to use the space advantage of the cave to develop three-dimensional planting, and by then, his income can be doubled.

In Shanghai Kunshi Fine Agriculture Co., Ltd., Kunshan City, Jiangsu Province, pear blossoms are full of dew, attracting tourists from far and near to enjoy the flowers. The fruits and vegetables produced here are hot-selling products on the Internet, and they are often snapped up. It is hard to imagine that it was Huang Xuheng, a doctor of psychology from Taiwan Province, China, who made agricultural management so prosperous. He graduated from Harvard University and taught at Yangming University in Taiwan Province.

Some people say that agriculture is a sunset industry, but Huang Xuheng does not agree with this. He said: "Everyone can’t live without food every day, so agriculture will always be a sunrise industry. The key depends on how to do agriculture." As the general manager of the company, Huang Xuheng has worked out the development road of "exquisite agriculture" combining high-tech planting and sightseeing management for Shanghai Kunshi from the very beginning. Pears should strictly implement "family planning", and only 35 pears are allowed for 3 years to ensure quality.

Drawing on Taiwan Province’s experience, Huang Xuheng also tried sightseeing agriculture in Shanghai. Lawns were planted under the fruit trees, and almost no bare soil was seen. In the gap between fruit trees or grass, it seems to be inadvertently dotted with leisure facilities such as cabins, promenades and swings, which is like a leisure resort.

Up to now, Shanghai Kunshi has developed more than 20 branches, including 50,000 mu of Hebei base and 170,000 mu of Chongqing base. "Since I was engaged in agriculture, my biggest feeling is that I am close to the land and embrace nature, bringing unspeakable physical and mental pleasure." Huang Xuheng hopes that "the Kunshan experience will be extended to other branches, so that more people can understand the charm of exquisite agriculture and participate in the team that is in close contact with the land."

"The innovation of formats is always presented and developed through the connection of inherent formats, the application of new technical means and the exploration of new demands." Wu Guoqiang, vice president of the Central Agricultural Radio and Television School, said that the emergence of new ideas such as leisure agriculture, sightseeing agriculture, experience agriculture, creative agriculture, exquisite agriculture, natural agriculture, smart agriculture, urban micro-agriculture and integrated agriculture was led and promoted by new farmers, which reflected their reference to international fashion agriculture.

Ecological concept

Food is homesickness in the bones. With the rapid expansion of cities, the distance between agricultural producers and consumers is increasing. Although the technology of food processing and preservation is changing with each passing day, food safety has become a problem that cannot be ignored.

Bi Huifang, the founder of the New Farmers’ Federation, said that new farmers should have the soul of new farmers, that is, ecological consciousness, and they must be "zero evil" in the food safety chain. All people who work in the agricultural industrial chain can become a member of the new farmers by virtue of their ecological consciousness, love and good deeds of seriously serving agriculture.

Zheng Xiang, who graduated from Sichuan Agricultural University, originally dreamed of sitting in the laboratory and studying new agricultural technologies. After living in the countryside for a period of time, he found that some farmers rely on chemicals to solve vegetable pests and diseases because of their older age and outdated ideas, and some advanced ideas and green prevention and control technologies are difficult to implement in the fields. Zheng Xiang wondered: "Why can’t we set up a team specializing in pest control?"

With the support of Beijing Plant Protection Station, in 2013, Zheng Xiang, together with more than 10 like-minded post-80s and post-90s, set up the first professional vegetable pest control service team in China-the Flying Tigers. The prescriptions for insect control prescribed by the Flying Tigers are unusual, often without any chemical agents, and they are all ordinary things like mustard and natural fungi. In the words of the team members, "everything has its vanquisher", these seemingly ordinary things are actually good pesticides given by nature.

At first, their alternative practices did not win the trust of farmers. Some people would exclaim in a skeptical tone: "Mustard can also kill insects?" The team members decided to build a model field. They rented a 150-mu vegetable field in Chengzi Village, Taishitun Town, Miyun County, and planted leeks that people recognized as difficult to prevent pests.

Walking into this model field, there are small inventions and new highlights everywhere. In the greenhouse, not only the special trap lamp for leek was installed, but also parasitic nematodes were invited to help kill leek maggots, and the whole process of green prevention and control was carried out.

The achievements of professional pest control of "Flying Tigers" have been gradually revealed. It has been verified by hundreds of greenhouses and greenhouses in many bases, such as the North Vegetable Garden Vegetable Cooperative Corporation in Yanqing County. In the professional prevention and control demonstration area they serve, the pests and diseases have been significantly reduced, and the vegetable yield per mu has increased by 300 kg to 500 kg.

Growing the best grapes is the pursuit of Ge Lingteng, the "king of grapes" in Tiantai County, Taizhou City, Zhejiang Province. It is even necessary to sacrifice production for quality. One year in April and May, a late spring cold made the grapes uneven, and large and small fruits appeared. Employees say that these grapes can still be sold at a lower price, but Ge Lingteng must cut all the grapes. "I would rather not sell it than sell grapes that are not up to standard." Ge Lingteng said.

According to the survey conducted by reporters in the past half month, a group of new farmers have taken the lead in establishing a modern food safety traceability system. When there is a problem in any link of food quality, they can inquire through the traceability information (such as QR code) on the label, and clarify their legal responsibilities, thus building a solid food safety defense line.

Du Zhixiong commented that the new farmers are a group of ecological conscious people and industrial explorers. With a sense of social responsibility and mission, they guide farmers to the road of ecological agriculture development through the transformation of production methods and the application of ecological agriculture technology.

YOYO, a new farmer, left a message in the blog post: After changing into a new farmer, he gained a rare peace and tranquility. Just getting up every day to see the newly sprouted vegetable fields and the increasingly green cucumbers, I already feel full of strength inside, which is refreshing for a long time.

Internet thinking

In the Research Report on New Farmers in China (2014) published by Ali Research Institute, Internet genes are regarded as the core genes of new farmers, which is the biggest difference from traditional farmers and new professional farmers. The new farmer is defined as the product of the organic integration of the internet empowering agriculture, rural areas and farmers, and is the representative of advanced productive forces among farmers.

Like many post-80s generations, Wu Jiayuan, a new farmer in Hainan, can’t live without mobile phones, computers, internet, WeChat and Weibo. In May 2014, a large-scale slow-moving wax gourd appeared in Dafeng Town, Chengmai County, Hainan Province. When farmers were worried about sales, Wu Jiayuan posted on WeChat friends circle and Weibo: "Let’s help a group of melon farmers in Bailian, the old town of Chengmai County, Hainan Province. Everyone hopes that a boss will buy wax gourd as soon as possible, so as to reduce losses."

Unexpectedly, this WeChat and Weibo were widely forwarded, which attracted the attention of the local government and the media. Immediately, a campaign to help melon farmers "buy a love melon and deliver it home for free" was launched online and offline at the same time. In the end, the unsalable nearly 10,000 tons of wax gourd was quickly sold out.

As early as the opening, Jun Tang, the head of Sichuan Datang Happy Farm, joined some local media and self-driving associations to do some activities for marketing. Jun Tang himself is a new farmer activist who is active in Sichuan and even the whole country. At present, the number of fans of Jun Tang individual Weibo and Datang Farm associated with Weibo, represented by "Sichuan Wolf X9", has exceeded 10,000.

Bu Rui, the head of Jilin Changrui Food Co., Ltd., said that her green pork and green chicken are all sold online, especially through WeChat, where friends introduce each other and help promote sales.

"Simba in the wild" believes that new farmers with Internet thinking benefit from the openness and penetration of the Internet. New media has become an inseparable and important medium in the life of new farmers, and the circle culture of agricultural circle is gradually spreading outside the industry. It is precisely because of the empowerment of the Internet that new farmers have the ability to directly connect with the market, thus changing the previous situation of weak farmers’ information ability and starting from the end of the industrial chain to the front desk. Third-party e-commerce platforms such as Taobao and new media social platforms such as Weibo and WeChat have become the main business platforms and important Internet positions for new farmers.

Zhao Hui, 48, studied information technology, and began to engage in the development and application of network products. "What I first did was the agricultural information website, such as planting pests and diseases in the field and the quality and safety of agricultural products. Some farmers came to the company to ask some questions, and I couldn’t answer them for a while. " As a result, he joined forces with the Agriculture Committee and the telecommunications department to open the "Jilin Province 12316 New Rural Hotline Service Platform", with more than 600 experts, who answered various questions of farmers interactively every day. Over the past six years, more than 12 million telephone questions have been answered, which has helped farmers reduce costs and increase income by more than 8 billion yuan.

"In the process of dealing with farmers, it is not enough to give them information, but also to help them solve the problems of buying and selling." Zhao Hui began to borrow a boat to go to sea. He cooperated with Alibaba to promote the development of e-commerce and expand the sales of Jilin products. According to the statistics of Jilin Rice Museum on Taobao, since it was launched on April 8 last year, the number of transactions has reached 68,000, with a total sales of 510 tons of rice, ranking first in the whole network.

"This group of people grew up with the Internet. Compared with the traditional old farmers, they are rooted in Internet genes. They make good use of various Internet tools and media such as Weibo, WeChat, SNS community and social media to learn, communicate, build circles, and even build a network platform service and sell local specialty agricultural products." Zhang Hecheng, director of the Department of Market Economy and Information of the Ministry of Agriculture, said.

Zhang Hecheng said that most of today’s new farmers come across the border, which determines that their vision and career direction are mostly focused on marketing and circulation, and only a few new farmers are personally involved in planting and breeding. It is also the cross-border that brings different perspectives. In recent years, many of the agricultural products sales events show the new marketing thinking of new farmers.

Self-organization

"The new farmer is a humble little ant. To realize our value and mission, we must unite to form an ant army, and professional people do professional things and develop together." Wu Ying, founder of the Global Safe Food Alliance, said.

In Lingtou Village, Yankeng, Fengping Township, Songyang County, Zhejiang Province, there are 182 hundred-year-old wild persimmon trees, which are called "Golden Date Persimmons" by local people. During the harvest season at the end of October every year, villagers often get up at 3 o’clock in the morning, carry two loads of dried persimmons, walk for more than five hours to sell them door to door in the county, and sometimes have to stay in the city for one night to sell them out.

In 2013, driven by a non-governmental organization called Nature Creations, dried persimmons in the village were sold out and sold at a good price. This non-governmental organization visited farmers to trace the origin, creativity and promotion of jujube persimmon. They selected 1,500 kilograms of persimmons from the 10,000 kilograms they bought and put them on the market, and strictly controlled quality, packaging and logistics. Finally, a natural dried persimmon named "Good Fruit" has become a hot-selling item on the Internet.

"The industrial chain of new agriculture is not perfect and needs an organization. Xinnongtang is such a platform to promote the connection and communication of new farmers, so that every single weak new farmer can find a sense of existence and be armed with the power of small partners. " Zhong Wenbin, a member of "Agriculture Youth F4", said. In Zhong Wenbin’s view, every new farmer is like an island. At this time, it is necessary to have a force to keep everyone warm.

Since 2013, Beijing, Shanghai, Shenzhen, Hangzhou, Chengdu, Changsha and other places have organized off-line gatherings of new farmers. Some experts, scholars, government officials and representatives of new farmers have been calling for new farmers everywhere, and the post-80s and even post-90s agricultural practitioners all over the country have called themselves new farmers.

Self-organization, characterized by sharing and holding a group, is a unique feature of online merchants and one of the important genes of new farmers. Ali Research Institute pointed out that through self-organization, new farmers and people from all walks of life who are enthusiastic about the cause of new farmers have set up some platforms aimed at exchanging, helping each other and docking resources for new farmers, such as the New Farmers’ Union, the New Farmers’ Federation and the Farmers’ Home.

Based on these platforms, the cooperation between new farmers in different links of the value chain is deepening, and different new farmers have their own advantages in production, sales, marketing and service. Through self-organized platform organization, new farmers can find a wide range of partners and seize more new business opportunities, thus making the whole value network win-win. (Talk about the research team of new farmers in half a month. This article participated in the research reporters: Mao Weihao, Wang Zheng, Hu Xu, Liu Weiwei, Zhou Nan, Zhang Ying, Xiao Sisi, Xia Guannan, Li Song, Ji Zhepeng, Richard Chang)

-New Farmers: Pursuing Dreams and Farming the Blue Ocean (Part Two)

New farmers are in the ascendant, and their development process has also encountered some bottlenecks and troubles. The semi-monthly investigation team found that from the perspective of new farmers themselves, many people are enthusiastic and inexperienced, and they are not enough to prevent and control market risks; Lack of relevant technology and talent support; There are some contradictions and conflicts with local farmers in terms of concept integration and benefit sharing. From the perspective of government support, it is urgent to increase efforts in land supply, tax relief, financing, subsidies, agricultural insurance, training and other related supporting policies and socialized service systems.

Challenge new farmers: market experience and team training

"Agriculture is a relatively special industry. Without idealism, things can’t be done. The ideals and responsibilities are too heavy and a little beyond reality." "Simba in the Wild", the founder of the New Farmers’ Union, said, "Although agriculture is very hot now and a group of people have entered this industry, we should look at the market calmly and grasp the rhythm and deepen our cultivation."

In Lianxiang, Pengshui County, Chongqing, after accumulating a large amount of assets in the city, the new farmer He Shisu carried more than 10 million yuan and transferred nearly 3,000 mu of land to grow corn and sorghum. Luo Yuanjiang, director of the Agriculture Committee of Pengshui County, is not optimistic about the big project initiated by He Shisu. There are two reasons: first, the site selection is unscientific, and second, the infrastructure is seriously mismatched, resulting in high cost of growing grain.

According to He Shisu, she invested in building an 18-kilometer road leading to the village. In order to fertilize the land, she also pulled a wagon of 50 tons of dried chicken manure and organic fertilizer from Hebei. The cost of purchasing agricultural machinery, supplying electricity, supplying water, building supporting production warehouses and managing houses exceeds 10 million yuan.

In Luo Yuanjiang’s view, many new farmers, who are unfamiliar with rural areas and agriculture, sometimes treat agricultural investment projects too simply just because of their enthusiasm for land, lacking effective means of cost control and risk prevention. Once the capital chain breaks, it will hurt both themselves and others.

Wu Jiayuan, a new farmer in Hainan, said that many people tend to idealize modern agriculture and think that they will be rewarded as long as they work hard. However, without a reasonable plan, as long as there is a link that is not well considered, it will fall short.

For example, Hu Juan, a new farmer in Hunan Province, said that at the end of 2012, her goose-raising business was flourishing, but she didn’t take into account that the environment on the island was humid and the breeding environment had changed. In the first year, the breeding environment was relatively clean, and there were fewer bacteria. Later, the longer it was kept, the more bacteria accumulated in the humid environment, which led to the outbreak. One third of the geese died at the end of the year, and it was too late to save them by inviting experts from the Animal Husbandry and Fisheries Bureau.

Hao Dongyun, director of the Biotechnology Research Center of Jilin Academy of Agricultural Sciences, believes that it is not enough to invest only in the construction of new countryside, otherwise it will become a bottomless pit. He contacted many new farmers and put his enthusiasm and money into it. Not only did he lose all his money, but he even deserted his relatives. "The countryside has even become his sadness."

It is difficult to train talents, which also poses a great challenge to new farmers. "I am the youngest vegetable grower in the village, but I am over 50 years old." Lang Guangshan, a vegetable farmer in Tongzhou District, Beijing, told reporters that the reality of losing money has made vegetable farmers less and less. "There are fewer and fewer farmers themselves, especially young people. Among farmers, there are even fewer people who have had experience in planting organic vegetables. How to use farmyard manure and how to ferment it, so that people who use fertilizers don’t know this. "

Shi Yan, a farmer who shares the harvest, said that it is really difficult to find a farmer who can grow vegetables now. "I found someone to grow vegetables and told people that there was no need for fertilizers, drugs or hormones. They shook their heads and said,’ I can’t grow, you are kidding’. Now the people I hired, after a year of training and working for them, changed their thinking. "

Wu Wenliang, a professor at China Agricultural University, said that the future agricultural enterprises are all specialized companies. From the perspective of investment, the future agricultural talents must also be compound talents, who need to know not only agricultural technology, but also the market and solve problems with modern marketing thinking.

For young people who are new to agriculture, choosing agriculture is tantamount to choosing hard work. "Other things aside, it is not easy to persist." Zheng Xiang, the captain of the Flying Tigers in Beijing, said that due to the shortage of personnel, he posted posts on the websites of ChinaHR, Zhaopin.com and Worry-Free Future these two days. "There have been more than 20 people in the team, and the flow speed has obviously accelerated." Zheng Xiang is very helpless. "Many excellent players are forced to leave this job that they feel very fulfilled."

Liu Yanfei, the youngest post-90 s player, has not joined the Flying Tigers for a long time. In his view, although his income is lower, he can learn real skills. However, the ideal fullness can’t match the realistic bone feeling. At present, faced with the pressure of getting married and forming a small family, the young man began to hesitate, and how long he could persist.

Not acclimatized: Conflicts of interests and ideas need to be run in.

"Hometown means that you are dealing with uncles and neighbors, and you are watching your elders grow up. It is more difficult to go back to your hometown to do agriculture. There are too many emotions and too many contradictions in it. " Chen Tongkui, a member of "Nongqing F4", said that he adopted the highest purchase price in the market and made a "three chapters" with the litchi farmers who signed the purchase contract: no herbicides, no fertilizers, low toxicity and low use of pesticides, and hoped that after a period of practice, they would eventually not use pesticides. Some neighbors secretly used chemical fertilizers, and the result was naturally rejection. The original harmonious neighborhood relationship still has a knot.

Another cooperative farmer wants Chen Tongkui to underwrite all his lychees. "If you can’t do it, you will lose your temper and jump up at the entrance of the village, saying that it is a lie for college students to come back. Ripe lychees are not needed, and lychees are not ripe when necessary." Chen Tongkui said, "This is my home. I won’t be uncomfortable, but I do have some grievances." However, he is still willing to help farmers stick to the more time-consuming and labor-intensive traditional production mode and rebuild the trust between users and producers.

Similar contradictions and conflicts have been encountered by Wu Jiayuan, a new farmer in Hainan. He told reporters that when he first returned to the countryside, he found that the older generation of farmers were incompatible with their own ideas. "For example, the problem of planting vegetable varieties, planting varieties at a loss in the first year, absolutely no one dares to plant them next year. At that time, I suggested that I lost money in the first year, and I might make a lot of money if I planted it again next year after seeing the market situation clearly, but few people responded, and some even sarcastically said,’ Will you bear the risk of losing money?’ Fortunately, with the increase of agricultural cooperative organizations, more and more rural talents can accurately judge the market, but it is very difficult to change the old farmers’ long-established ideas. "

Zhao Yuanjian, a university student village official in Liuyuanqiao Village, Ziyang District, Yiyang City, Hunan Province, feels the same way. He said: "Seeing that the school in the village is very dilapidated, I suggested that the school be renovated. After all, the impact of education is far-reaching, but the villagers think that’ if you want to be rich, you should build roads first’, so you built roads first."

In Zhoutian Village, Qiuchang Town, Huiyang District, Huizhou City, Guangdong Province, there is a Four Seasons Sharing Farm. The person in charge, Zhang Heping, once worked as a civil servant and went to sea for business. One day, he visited the fields. "I don’t know if I don’t leave, I will be shocked when I leave!" He found that farmers have long been accustomed to spraying pesticides to kill insects and watering vegetables with washing powder. His mother-in-law even "mentioned" him. "The vegetables watered with washing powder not only grow green, but also don’t grow worms!"

"Many farmers have completely subverted the traditional planting methods, and they still don’t know that pesticides will be toxic to the human body, and they are ignorant and fearless." From then on, Zhang Heping decided to abandon business and go into agriculture and explore organic agriculture.

In Shi Yan’s view, it is the key to increase farmers’ income and establish farmers’ trust in CSA model. "In fact, farmers’ willingness to do organic agriculture is still very strong, just because they are too influenced by the market and the weather and bear too many risks, so they often use pesticides and fertilizers as much as possible to protect their income, and the CSA mutual aid model can make farmers get a stable income."

Lang Guangshan, a farmer from Tongzhou, is one of Shi Yan’s partners. For every kilogram of vegetables sold on the farm, Lang Guangshan gets a share of 5.8 yuan, and underwrites 8,000 kilograms of vegetables every month. Excluding the cost of agricultural materials, he can earn at least 200,000 yuan a year. "If you want to get rid of insects, you must fight pesticides; To make vegetables grow fast, it is necessary to apply chemical fertilizers. Everyone has been doing this for more than 20 years. " Lang Guangshan said, "But now I grow vegetable gardens and I won’t do it anymore."

Liu Yi, assistant secretary-general of Sichuan Rural Development Promotion Association, who has long been concerned about the phenomenon of new farmers, said that new farmers have new ideas, new thinking and new technologies, but it is not easy to change the countryside and transform farmers. It takes long-term unremitting efforts, advanced ideas to drive, influence, communicate and exchange, and scientific and effective training and guidance to promote more old farmers to become new farmers.

Policy support system urgently needs to cover new farmers.

Du Zhixiong, deputy director of the Institute of Rural Development of China Academy of Social Sciences, once conducted a questionnaire survey on new farmers. The questionnaire shows that in some places, new farmers rarely get government funds and policy support, and rarely get support in training product certification and brand building. He called on the state to set up a "national prize for ecological (organic) agriculture", and the government, especially the governments below the county level, should pay special attention to the role of new farmers, incorporate their actions into the overall action of national ecological agriculture construction and development, allow them to undertake government-related ecological agriculture projects, and allow them to enjoy preferential policies for new business entities such as family farms and farmers’ cooperatives.

Gao Hongwei, who used to be engaged in the IT industry, has invested and started a farm "vegetable farmer’s house" in Tongzhou District of Beijing since 2012. What he is most worried about at present is "being demolished". There is less and less arable land in Beijing, and there are risks every day. I don’t know when it will be occupied. "Developing organic agriculture requires renting a piece of land for a long time, because the land on the farm uses organic fertilizer, and this land is getting fatter and fatter. We have finally fattened the land. Once the government is demolished or the farmers break the contract, the hard work and investment of several years will be ruined. "

Lack of land is a big problem faced by many new farmers who are trying to expand their business scale. Zhu Yuefang, the head of Zonghan Qingfeng Vegetable Farm in Cixi City, Zhejiang Province, runs more than 600 mu of land. He wanted to expand the scale of operation, but he was hit hard. At the beginning, more than 20 farmers who transferred the land wanted to take back the land and grow it themselves. "I work in a family, and one family went 8 times, but he still tried to take it back." Zhu Yuefang said.

Zhou Jianjun, the founder of Beijing Green Dragonfly Family Farm, said that the government subsidies are only for agricultural products, but the main management mode of Green Dragonfly Family Farm today is to promote the experience agriculture of "renting land for farming", which can not enjoy the policy support to the maximum extent.

Zhao Yuanjian, a college student village official, has enjoyed some preferential policies in starting a business, but in the process of going through formalities in various functional departments and applying for loans from banks, Zhao Yuanjian has encountered many difficulties. "Many policies are relatively empty, and I hope this kind of support policy can be more targeted and operational."

"Now it is impossible to borrow from banks without collateral, and it is difficult for microfinance to meet the capital needs." Cheng Liyue, a new farmer, said that his Yangmei base needed a loan of 5 million yuan, but he couldn’t apply. "We have a national invention patent for waxberry preservation technology, but our small enterprise is in urgent need of funds to grow bigger."

Lin Chun, director of the Information Center of Hainan Provincial Department of Agriculture, said frankly that there is a lack of policy support for the increasing number of new farmers in various places, and they are regarded as entrepreneurs. However, the particularity of agriculture makes it impossible to cover all the general entrepreneurial support policies, such as financing mortgage loans and rural logistics system construction.

"The amount of agricultural insurance compensation is too low, which leads to the fragile risk-taking ability of new agricultural business entities." Yan Weijie, a new farmer in Hengyang County, Hunan Province, was frustrated. He believes that the age limit of industrial injury insurance should be appropriately liberalized in light of the current rural employment situation. "It is difficult to recruit workers in agricultural production. Farmers still have to earn money after they are over 60 years old, and they also have this condition physically. However, according to the insurance regulations of industrial injury insurance in China, the insured person is required to be no more than 60 years old. In this case, once these farmers over 60 years old are injured, they must pay for themselves. "

The No.1 document of the Central Committee issued on February 1, 2015, "Several Opinions on Strengthening Reform and Innovation to Accelerate Agricultural Modernization", put forward: "Guide the standardized and orderly circulation of land management rights and innovate land circulation and scale management methods"; "Improve the support service system for the main body of grain production scale management". Document No.1 of the Central Committee also stressed that it is necessary to support enterprises such as e-commerce, logistics, commerce and finance to participate in the construction of agriculture-related e-commerce platforms and carry out comprehensive demonstrations of e-commerce in rural areas.

"This is good news for the development of new farmers." Chen Liang and Zhang Ruidong, senior experts of Ali Research Institute, think that the growth of new farmers needs strong support, and the government has clearly issued support policies for new professional farmers, but there is no clear policy for new farmers. There are both overlaps and obvious differences between new farmers and new professional farmers. For example, the third-party e-commerce platform should, on the premise of fairness, give necessary entrepreneurial incentives to new farmers, including providing more training support to agricultural product sellers and rural sellers, and support them as key groups of small and micro enterprises.

"Relevant government departments should continue to increase investment, build an agricultural information network and build an e-commerce platform for agricultural products. At the same time, it is necessary to increase the e-commerce training for farmers, so that traditional farmers, professional farmers and new farmers can be’ linked’ as soon as possible, so that more young people can participate in modern agriculture. " William Wang, a professor at the Research Center of Agriculture and Rural Economy of Shandong University of Finance and Economics, suggested.

Zhang Hecheng, director of the Department of Market Economy and Information of the Ministry of Agriculture, has participated in organizing and planning mutual aid salons for new farmers in various places for many times. He enthusiastically looks forward to the future of new farmers: "New farmers are a group of agricultural enthusiasts, investors and service providers who value information, resources, mutual benefit and innovation, and are fashionable farmers. The reason why I advocate and admire new farmers is that every new farmer in today’s society is a strong good coin. We need to actively discover and admire these good coins, and finally hope to promote the healthy development and agricultural modernization of China’s agriculture from point to area. "

Dreaming of the countryside and ploughing the blue ocean. New farmers, pioneer all the way, go all the way!

(Talk about the research team of new farmers in half a month. This article participated in the research: Li Song, Mao Weihao, Zhang Ying, Wang Zheng, Zhou Nan, Hu Xu, Xiao Sisi, Xia Guannan, Richard Chang, Liu Weiwei, Cao Lingjuan, Ji Zhepeng)

Huawei asks M8: Can luxury design and advanced intelligent driving shake BBA?

[ITBEAR] Recently, the sales staff of HarmonyOS Zhixing revealed that a super intelligent luxury large SUV named will be available soon. This new car is not only brand-new in appearance design, but also tries to surpass the traditional luxury brands BBA (Mercedes-Benz, BMW, Audi) in performance and configuration, and its estimated price is locked at about 350,000 yuan.

The appearance design of the M8 has attracted much attention, and its renderings have been widely discussed on the Internet. Judging from the exposed pictures, the new car adopts a futuristic design language, with smooth lines and tension, and the overall shape is atmospheric without losing exquisiteness.

In terms of configuration, the M8 is also not to be outdone. It is reported that the new car will be equipped with Huawei Gankun ADS 3.0 high-order intelligent driving system, which can realize advanced functions such as omni-directional anti-collision, parking space-to-parking scene penetration and parking and driving, bringing unprecedented convenience and safety experience to drivers. It is also possible to equip the M8 with a similar short front suspension design. The length of the car is expected to reach about 5.1 meters, and the taillight design is also quite bright, which can display a variety of patterns and has programming function.

For the interior, the M8 will continue the design of the embracing cockpit of the M9, providing passengers with spacious and comfortable seating space. The new car will also be equipped with luxury configurations such as Shuyun double-seat, zero-gravity seat, dual wireless mobile phone fast charging and Huawei’s self-developed hi-fi audio to further enhance the ride experience. In terms of power, Wenjie M8 will provide two options: extended range version and pure electric version. The extended range version adopts pure electric drive extended range platform 4.0, equipped with large-capacity super-mixing battery, and has excellent endurance performance; The pure electric version adopts 800V high-voltage silicon carbide platform, which supports super fast charging technology.

Focus on the first line, upgrade the emergency rolling early warning, improve the "calling" mechanism, and weave the security "protective net"

  On the morning of July 28th, the No.5 typhoon "Du Surui" landed on the coast of Jinjiang, Fujian Province, carrying wind and rain and affecting Fujian, Guangdong, Jiangxi, Zhejiang and other places. According to the forecast of the Central Meteorological Observatory, Du Surui will continue to bring heavy rainfall to inland areas after landing. The local meteorological departments started the emergency response at the first time, upgraded the emergency response according to the weather situation, strengthened the monitoring, forecasting and early warning, improved the service mechanism of "calling for response" in severe weather, went deep into the front line of typhoon defense, made joint services, reduced the impact of typhoons, and built the first line of defense for meteorological disaster prevention and mitigation.

Zhangzhou: Ready to Deal with Typhoon Du Surui.

On July 26th, the meteorological department of Zhangzhou City, Fujian Province upgraded the emergency response to the first level, strengthened the forecast and early warning, analyzed and judged the development trend and impact of the typhoon, and made every effort to ensure various meteorological services for typhoon Du Surui.

All units strictly implement the "1262" progressive working mechanism, benchmark "precision, accuracy and fineness", strengthen the progressive fine meteorological service in the whole process, encrypt the consultation and judgment, and play the "advance amount" of forecasting and early warning to provide decision support for the city to start "three stops and one break", that is, stop work (industry), stop production, suspend classes and close the market. Up to now, the city has issued 176 decision-making service products, 15 agricultural disaster monitoring and early warning assessments, 10 meteorological popular science products, and 15 special services departments, and issued more than 50 special reports on meteorological services such as reservoirs, power grids, tourism and transportation, and joined forces with natural resources, Longhai LNG, Yunxiao nuclear power and other departments and units to jointly discuss and judge, issue geological disaster risk warning and meteorological safety risk warning of energy enterprises, and jointly build a solid defense line for typhoon defense.In the process of defense preparation, the meteorological bureaus of counties (districts) and relevant units carry out self-examination of early warning and forecasting business and typhoon emergency drills for major business scenarios and links, and test the capabilities of progressive meteorological services, major decision-making services and emergency operations. Strengthen the emergency support of large-scale meteorological equipment, patrol and reinforce detection equipment in advance, and ensure the smooth operation of radar. Implement double backup of meteorological services, debug satellite phones, and ensure smooth communication channels and early warning and forecasting services. In order to effectively prevent the adverse effects of typhoon weather on agricultural production, coastal tourism, coastal aquaculture, etc., the meteorological department of the city has carried out direct services in the first line to minimize the possible impacts and losses caused by typhoons. (Author: Xu Jin ‘e)

On July 24th, the business personnel of meteorological bureaus in counties (districts) of Zhangzhou City carried out the inspection and inspection work of the big monitoring station and the regional station, and reinforced the top covers of the louver boxes one by one. Photo courtesy of Zhangzhou Meteorological Bureau

Clean current: strengthen early warning release and do a good job in typhoon defense

  In order to prepare for the defensive response of Typhoon Du Surui, the meteorological bureau of Qingliu County, Fujian Province upgraded the emergency response of typhoon and rainstorm to Grade II at 15: 50 on July 27th according to the weather situation.

  County Meteorological Bureau organizes staff to inspect and maintain power, network, observation equipment, etc., eliminate potential safety hazards, ensure the stable operation of business during typhoon, and debug emergency equipment; Actively apply the results of comprehensive risk survey of natural disasters, combine with typhoon impact analysis, timely release meteorological early warning information to agriculture, rural areas, construction, tourism, transportation and other departments, prompt the adverse impact of typhoon Du Surui on summer harvest summer sowing, and remind reservoirs to carry out targeted dispatching; Release meteorological information such as typhoon trend and impact analysis to the public, go deep into villages to publicize typhoon science, and raise public awareness of typhoon prevention. Up to now, the county meteorological bureau has issued 5 meteorological services for typhoons, sent 6 short messages for typhoon early warning service, and issued 4,650 early warning messages.(Author: Chang Zhigang)

Xiuyu, Putian: Departments Linked to Build a Safety Barrier Against Typhoon

  At 12: 10 on July 27, the Meteorological Bureau of Xiuyu District, Putian City, Fujian Province launched a typhoon-level response. The emergency management, water conservancy, agriculture and rural areas responded quickly, did a good job in typhoon defense, and went all out to protect people’s lives and property. Marine fishery, agriculture and rural areas, natural resources and other departments in the area should make preparations for industry prevention according to the forecast. 55 construction sites in the whole region, 11 tourist attractions and 11 non-tourist attractions have all been closed; 317 fishing boats and 7001 township ships all entered the harbor to avoid the wind; 13 district-level professional rescue forces, 12 town and park comprehensive emergency rescue teams, 9 enterprise rescue teams and 2 social emergency rescue teams have been assembled for standby; 160 disaster avoidance points are fully prepared, fully open, and ready for resettlement. (Author: Golden Girl)

  Ships from Pinghai Wharf, Xiuyu District, Putian City, Fujian Province returned to Hong Kong to take shelter from the wind. Gold mei photography

  Jiangle: Multi-department linkage publicity to enhance public awareness of typhoon prevention

  At 17: 20 on July 27th, the Meteorological Bureau of Jiangle County, Sanming City, Fujian Province upgraded the typhoon emergency response to Grade II, and issued an important weather warning report to remind all departments and the public to take precautions against secondary disasters such as flash floods, landslides and mudslides that may be caused by typhoon heavy precipitation, and to prevent the adverse effects caused by typhoons.

  Multi-departments of Jiangle County will carry out joint publicity to popularize common sense of disaster prevention. The county meteorological bureau releases warning signals, important weather warning reports and important meteorological information special reports to the public through WeChat and SMS, and the county financial media center releases the latest development of Du Surui and typhoon defense science to the society through TV, radio and WeChat WeChat official account. The Propaganda Department of the County Party Committee mobilized all enterprises and institutions to use LED screens to issue various disaster risk warnings, the communication department issued public service short messages to remind the public to take typhoon prevention measures, and the County Natural Resources Bureau and the housing and construction department jointly publicized typhoon prevention measures in villages and towns to enhance the whole society’s awareness of prevention and the ability to avoid risks independently. (Author: Liao Chenying)

Rao Ping: Improving the coverage of early warning information to deal with "Du Surui"

  On the night of July 26th, Raoping County, Chaozhou City, Guangdong Province held a video conference and scheduling meeting on typhoon "Du Surui". After listening to the latest development of typhoon from the county meteorological bureau and the report of the county third prevention office on the defense work, the county party committee and government mobilized and deployed the typhoon defense work, requiring the meteorological department to continue to strengthen the analysis and judgment of "Du Surui" and use various communication channels to transmit the meteorological early warning service information to thousands of households.

  The county meteorological bureau organized staff to check the observation instruments and equipment to ensure that the detection data were collected and uploaded timely and accurately during the typhoon; Encrypt the frequency of consultation, update the monitoring and forecasting information in a rolling way, and strengthen the release of forecasting and early warning information; Further play the role of loudspeakers in 363 administrative villages and rural meteorological information officers, expand the coverage of meteorological early warning information, and do a good job in disaster collection and reporting. (Author: Zheng Junjia Lin Jiahui)

JiuJiang Chai Sang: Early rice harvesting and drying to serve agriculture when Typhoon Du Surui comes.

  Affected by Typhoon Du Surui, it is expected that there will be a precipitation and windy weather process in Chaisang District, Jiujiang City, Jiangxi Province from July 28th to 29th.

  On July 26th, technicians from Chaisang Meteorological Bureau carried out meteorological service for agriculture at the demonstration site of early rice sowing meteorological application technology in Minshan Township, Chaisang District, and carried out early rice yield measurement together with experts from the Agriculture and Rural Bureau. Combined with the special report on "Double Grab" service of agro-meteorological service released in the early stage, the technicians suggested that farmers should pay close attention to early rice harvesting and finish the harvest of 5,000 mu before the storm comes. (Author: Teng Jiacheng He Lingfen)

Lean: Making typhoon meteorological service special report to help yellow peach harvest.

  On July 27th, the staff of the meteorological bureau of Le ‘an County, Jiangxi Province came to the yellow peach planting base in Tuoshang Village, Gongfang Town, and sent a special report on the meteorological service of Typhoon Du Surui to guide fruit farmers to harvest yellow peaches in time.

  At present, it is the yellow peach picking season. Due to the influence of Du Surui, there will be stormy weather in Le ‘an. The staff suggested that fruit farmers seize the favorable period, grab the yellow peaches in time when the wind and rain came, and do a good job in fruit field drainage in time to reduce the economic losses caused by the typhoon. (Author: Miao Binbin)

Linhai: Multiple early warnings to prevent the influence of "Du Surui"

  Affected by the No.5 typhoon "Du Surui" this year, there was stormy weather in Linhai City, Zhejiang Province from 20: 00 on July 25th to 14: 00 on July 27th. The accumulated area rainfall in the city was 55 mm, and the wind force in coastal sea and high mountain areas generally increased to 8-9.

  Linhai Meteorological Bureau started the typhoon three-level emergency response ahead of schedule, and strengthened monitoring and forecasting and risk judgment. On the morning of the 27th, the Water Conservancy Bureau and the Natural Resources and Planning Bureau of Lianhe City issued yellow warning signals for typhoons, flash floods, orange warning signals for geological disasters and meteorological risks, and orange warning signals for rainstorms to remind towns and streets to pay close attention to rainfall and focus on preventing secondary disasters such as landslides, flash floods in small watersheds and urban waterlogging that may be caused by heavy rainfall.

  At 15: 00 on July 27, the city’s anti-typhoon emergency response was upgraded to level 3. Up to now, the city has transferred 2112 people, shut down 5 sluice gates along Tangkoumen, shut down 11 tourist attractions, and all 800 fishing boats have entered the port. At the same time, through the whole network SMS, "village-to-village" broadcast and other means to release forecast and early warning information to remind the public to prepare for typhoon. (Author: Ying Jin)

  At Hongjiaoyan Fishing Port in Linhai City, fishing boats neatly docked in the harbor to avoid the wind. Maojianjun photography

(Editor: Su Jessie)

Scientifically coordinating medical resources to effectively prevent and treat respiratory diseases in winter

  National Health Commission recently held a press conference to introduce the prevention and treatment of respiratory diseases in winter in China and answer reporters’ questions, so as to clearly improve the ability of receiving medical treatment and the standardized level of diagnosis and treatment.

  With the continuous winter in all parts of China, respiratory diseases have entered a period of high incidence. Monitoring shows that the recent continuous rise of acute respiratory diseases is related to the superposition of various respiratory pathogens. Faced with this situation, it is necessary and timely for National Health Commission to issue authoritative information, scientifically guide local medical institutions to do a good job in diagnosis and treatment, and remind the public, especially susceptible people, to do personal protection.

  Coordinate medical resources to facilitate the people to seek medical treatment in an orderly manner nearby. In view of the recent frequent occurrence of acute respiratory diseases, medical institutions should strive to open relevant consultation rooms, expand treatment areas, appropriately extend service hours, and enhance the ability of receiving services. It is also necessary to implement the grading diagnosis and treatment system, adjust the strength across disciplines and hospitals, give play to the role of medical association, and improve the diagnosis and treatment ability of general infections and the efficiency of severe identification and referral. Internet hospitals should play the role of "cloud medical treatment" to divert patients and reduce the risk of cross-infection. Local medical institutions must further strengthen management, standardize diagnosis and treatment behavior, improve medical quality, and meet the needs of the masses for medical treatment.

  Optimize outpatient service and strive to improve people’s medical experience. General hospitals, specialized hospitals, grass-roots community health service centers and other medical institutions at all levels and types of respiratory clinics, fever clinics to implement the "should be open to all", and create conditions to open night clinics. The establishment of a dynamic monitoring and deployment mechanism can mobilize the wards and qualified administrative staff who have been transferred to other posts to support the respiratory outpatient service, and realize that medical resources should be deployed to the best of their ability. At the same time, reduce unnecessary links, and "simplify as much as possible" in service processes such as registration, inspection and drug collection. Focusing on patients’ urgent difficulties and worries, we should dig deep into the internal resource potential of medical institutions, strive to upgrade the diagnosis and treatment services and expand the service connotation, and ensure the people to obtain better medical and health services.

  Pay attention to "one old and one young", and the protection starts from the self. The elderly, children and patients with basic diseases are more vulnerable to virus attacks. Professionals suggest that key populations actively vaccinate relevant vaccines to reduce the risk of influenza and serious complications. For managers, it is necessary to do a good job in epidemic prevention and control in key crowded places such as schools, kindergartens and nursing homes, and reduce personnel flow and visits. People should improve their awareness of self-protection, adhere to the hygienic habits of wearing masks, washing hands frequently and opening windows for ventilation, ensure adequate sleep, maintain a healthy diet and enhance immunity. Take the initiative to learn health knowledge, improve health literacy and strengthen health management. Everyone should be the first responsible person for their own health.

  To scientifically prevent and treat respiratory diseases in winter, we should adhere to prevention first, improve the coordination and integration mechanism of medical prevention, and at the same time strengthen the prevention and treatment system and emergency capacity building to effectively curb the spread of respiratory diseases. Governments at all levels should always give priority to the protection of people’s health, scientifically allocate relevant resources and continuously enhance the health and well-being of the people.

Reading China’s economic data several times conveys high-quality development signals.

  Reading China | These economic data convey high-quality development signals.

  The economic semi-annual report of the first year of the 14th Five-Year Plan was unveiled! According to the data released by the National Bureau of Statistics on the 15th, the gross domestic product (GDP) in the first half of the year was 53,216.7 billion yuan, up 12.7% year-on-year at comparable prices. The average growth rate in the two years was 5.3%, 0.3 percentage points faster than that in the first quarter, and the economic development showed a good trend of steady reinforcement and steady progress.

  On July 15th, the State Council held a press conference on the national economy in the first half of 2021. Xinhua News Agency reporter Xie Xiyao photo

  Production demand continues to pick up. From the production point of view, summer grain has been harvested again, and animal husbandry production has grown steadily.

  Harvester harvests wheat in the wheat field in Pingyi County, Linyi City, Shandong Province (photo taken on June 8). Xinhua News Agency (photo by Wu Jiquan)

  In the first half of the year, the added value of industrial enterprises above designated size increased by 15.9% year-on-year, with an average growth rate of 7.0% in two years, 0.2 percentage points faster than that in the first quarter; The added value of service industry contributed 53% to economic growth, 2.1 percentage points higher than that in the first quarter.

  Workers assemble vehicles in faw liberation assembly workshop in Changchun, Jilin Province (photo taken on July 7). Xinhua News Agency reporter Zhang Nanshe

  Chen Xin, a professor at Shanghai Institute of Advanced Finance, Shanghai Jiaotong University, pointed out that China’s economic growth is of great quality, mainly reflected in GDP growth. He said that the growth of the secondary industry is the highest among the total GDP growth. Among them, this growth of manufacturing industry is the strongest, and then if it is subdivided, we can see that the growth of high-tech manufacturing industry is the highest in the manufacturing industry.

  On July 15th, in a garment factory in Qilin Street, Jiangning District, Nanjing City, Jiangsu Province, workers made garments in the tailor’s workshop. Xinhua News Agency (photo by Fang Dongxu)

  In terms of demand, in the first half of the year, the total retail sales of social consumer goods was 21,190.4 billion yuan, up 23.0% year-on-year, with an average growth of 4.4% in two years, 0.2 percentage points faster than that in the first quarter; The national investment in fixed assets (excluding farmers) was 25.59 trillion yuan, up 12.6% year-on-year, with an average growth rate of 4.4% in two years. Among them, the investment in high-tech industries and social fields grew at a higher average rate in two years. The total import and export volume of goods was 18,065.1 billion yuan, a year-on-year increase of 27.1%.

  On July 13th, transport vehicles transferred containers at the container terminal in Lianyungang Port, Jiangsu Province. Xinhua News Agency (photo by Wang Chun)

  Chen Xin, a professor at Shanghai Institute of Advanced Finance, Shanghai Jiaotong University, said that China’s export data grew very strongly and the export structure was constantly optimized. At the same time, our spending power is constantly increasing. The awareness of domestic brands has risen, and the consumption growth rate in China is very high.

  Jingtang Port Area, Tangshan Port, Hebei Province, shot on July 15th. Xinhua News Agency (photo by Li Lei)

  The previously released financial statistics for the first half of the year show that in the first half of the year, China’s RMB loans increased by 12.76 trillion yuan, of which medium and long-term loans for manufacturing and loans for small and micro enterprises increased significantly, and the growth rate of real estate loans continued to decline. In the first year of the 14 th Five-Year Plan, this "two increases and one decrease" is of great significance.

  Zhou Hao, a senior economist in Asia at Commerzbank, said that on the one hand, we can see that the growth rate of investment has remained at a relatively high level. More importantly, the growth rate of real estate investment is declining step by step, which means that our adjustment to the whole industry, including policy orientation, is actually very obvious.

  On April 26th, the staff of Zhuji Rural Commercial Bank of Zhejiang Province (first from left, second from right) and the staff of Market Supervision Bureau (second from right) handled the financing loan business of intellectual property pledge on the spot. Xinhua News Agency (photo by Guo Bin)

  The economic data of China in the first half of the year also showed that the employment price was generally stable, with 6.98 million new jobs in cities and towns nationwide, achieving 63.5% of the annual target; The national consumer price index (CPI) rose by 0.5% year-on-year. Residents’ income continued to grow, and the ratio of per capita disposable income of urban and rural residents narrowed. In the first half of the year, the per capita disposable income of the national residents was 17,642 yuan, a nominal increase of 12.6% year-on-year, and an average increase of 7.4% in two years.

  On June 21st, job seekers and recruiters exchanged ideas at the event site. Xinhua News Agency reporter Liu Ying photo

  Liu Aihua, spokesperson of the National Bureau of Statistics, said that, on the whole, the national economy continued to recover steadily in the first half of the year, with stability and consolidation. However, we must also see that the global epidemic continues to evolve and there are many external unstable and uncertain factors; The recovery of domestic economy is uneven, and efforts are still needed to consolidate the foundation of stable recovery and development.

  Lhasa citizens choose vegetables at Bayi Agricultural Products Market (photo taken on June 4). Xinhua News Agency reporter Jin Yiqing photo

  Experts believe that under the background that the global epidemic has not been effectively controlled and the world economy is in recession, China’s economy achieved such a "report card" in the first half of the year, which highlights the strong resilience and potential of China’s economy and is optimistic that China’s economy will continue to maintain a steady growth trend.

  Reporter: Sun Qing, Youzhi

  Editor: Wu Weiling, He Li, Liu Zai

  Production: Xinhua FM Studio

  Xinhua news agency audio and video department

Opening the 14th Five-Year Plan | Modern supply chain supports high-quality development of domestic economy.

CCTV News:The "14th Five-Year Plan" clearly puts forward that it is necessary to smooth the domestic circulation, in which all links of production, distribution, circulation and consumption are in line with the construction of a modern supply chain system. At present, the world is still facing uncertainty, and strong supply chain support is an important guarantee for smoothing domestic circulation and connecting with international circulation.

Jiang Chunfa runs a warp knitting textile enterprise in Haining City, Zhejiang Province, and polyester fully drawn yarn is an important raw material for his factory. Affected by the global economic situation, the price of this raw material changes very frequently. In order to maintain the stability of the supply chain and reduce costs, Jiang Chunfa, who has limited cash flow, chose a professional supply chain integration service provider to help him.

Jiang Chunfa, head of a textile enterprise in Haining City, Zhejiang Province:Through the supply chain, supply chain professional companies help me advance funds. As long as I pay the down payment, they can help me lock in more than 3,000 tons of raw materials at a low price. I calculated that I can save about 3 million yuan this month.

Next to Jiang Chunfa’s factory, Wu Chenghua’s textile factory went online with a full set of intelligent management systems. One screen can clearly see the operation of the whole factory, and he can grasp the operating rate and production efficiency of the machine in real time, and at the same time reduce the error rate of production links and improve the product quality.

Wu Chenghua, head of a textile enterprise in Haining City, Zhejiang Province:Our order volume increased by about 15%, and then the error rate was directly controlled at zero. In the first year, our output value was 10 million, and by the end of December 2020, our output value reached 50 million.

Experts said that the modern supply chain is gradually penetrating into all aspects of China’s economy and has become an important driving force for the high-quality development of China’s economy. At the same time, China has actively integrated into the global supply chain system and gradually developed from a participant in the global supply chain to a global supply chain promoter.

Wang Tingge, Chairman of a Supply Chain Integration Service Group:For the upstream and downstream of the industry, all manufacturing, circulation, logistics and accounting are experts, which is an excellent supply chain management company. This kind of company will have a more competitive advantage if it participates in the domestic large-scale circular management.

Lin Meng, Director of Modern Supply Chain Research Institute, Ministry of Commerce:On the one hand, it will help to promote the smooth flow of domestic large circulation, optimize the network structure of domestic supply chain, effectively promote collaborative integration, effectively improve the operating efficiency of supply chain, further enlarge and expand the scale of domestic large circulation, and also help to give play to the market advantage of domestic large circulation.

Ning Ji Zhe, Deputy Director of the National Development and Reform Commission and Director of the National Bureau of Statistics, answered questions on the release of the unemployment rate in urban su

 

  [editorial comment/note]In order to conscientiously implement the Supreme Leader Socialism with Chinese characteristics Thought in the new era, fully implement the important decision-making arrangements of the CPC Central Committee and the State Council on employment and employment statistics, and accurately and timely reflect the employment and unemployment situation in the country, the National Bureau of Statistics hasfourSince August, the national urban survey unemployment rate and31Survey the unemployment rate in cities and towns. In order to facilitate all sectors of society to better understand the concept, function and survey methods of investigating the unemployment rate, the reporter of China Information News interviewed Ning Ji Zhe, deputy director of the National Development and Reform Commission and director of the National Bureau of Statistics, on the issues related to the release of the urban survey unemployment rate.

 

  Q: What is investigating the unemployment rate? How is it different from the registered unemployment rate?

 

  A: The survey unemployment rate refers to the percentage of the unemployed population in the total labor force (the sum of the employed population and the unemployed population) calculated through the labor force survey or relevant sampling surveys. Among them, the employed population refers to16At least one year old and above, who has worked at least in order to obtain labor remuneration or operating income during the survey reference period (usually one week before the survey time point)oneHours of people, including vacation, temporary suspension and other on-the-job but not working population. Unemployment refers to16One year old and above, no job but nearthreeI am actively looking for a job in the next month. If there is a suitable job, I can work in2People who start work in a week. The minimum age of the labor force is16One year old, no upper limit. Corresponding to the labor force,16People aged one year and above who are neither employed nor unemployed are called non-laborers, such as housewives who have no will to work, students at school and people who have lost their ability to work. The definitions of employed population and unemployed population in China are consistent with the standards of the International Labour Organization, and the survey of unemployment rate is internationally comparable.

 

  As another effective way and method of unemployment measurement, the urban unemployment registration system has played an important role in reflecting the unemployment situation in China and providing reference for the formulation of employment policies for a long time. However, because it counts the unemployed who meet certain conditions and voluntarily register with employment service agencies, it is increasingly difficult to fully reflect the unemployment situation in China’s rapidly developing and changing economic and social environment. The statistical scope of urban survey unemployment rate is the permanent population of cities and towns, including both the local population of cities and towns and the foreign permanent population, such as the population transferred from rural areas to cities and towns. It does not require unemployment registration, nor does it limit conditions such as household registration and work experience. From the survey method, unlike the method of obtaining registered unemployment rate through administrative records, the survey of unemployment rate is to obtain unemployment rate data through sampling survey of households. There are differences between them in the survey object, survey method, index meaning and calculation method, and they play different roles. Investigating the unemployment rate is essential to comprehensively, accurately and timely reflect China’s macroeconomic operation, the allocation of resources in the labor market, macro-management of services and scientific decision-making. The registered unemployment rate plays an important role in the government’s formulation of employment policies and provision of accurate employment services.

 

  Q: What is the significance of publishing the survey unemployment rate to serve the country’s development?

 

  A: Employment is the biggest livelihood. Full employment is an important goal of macroeconomic policy. As one of the four macroeconomic indicators in parallel with economic growth rate, price index and balance of payments, investigating unemployment rate plays an important role in monitoring macroeconomic operation and reflecting employment and unemployment.2018The Report on the Work of the Government in 2000 included the unemployment rate of urban survey into the main expected goal of economic and social development for the first time, which reflected that the Party and the government paid more attention to employment, better reflected the requirements of shared development, and highlighted the work orientation of improving the quality of employment and achieving fairer and more full employment.

 

  It is not only the common practice of the international community, but also the objective need of our government to serve the society by statistics. By publishing the survey unemployment rate, it can provide information support for the party and the government to strengthen and improve macro-control and scientifically formulate employment policies; It can provide basic data for experts and scholars in scientific research institutions to analyze and judge the labor market situation in China, and to carry out scientific research on employment and unemployment and employment policy consultation; It can provide useful reference for the public to know the employment and unemployment situation of the whole society in time and make employment choices; It can provide an official standard for the international community to understand China’s economic situation and employment situation and conduct international comparisons. Combining the registered unemployment rate with the survey unemployment rate and publishing the data from the two sources at the same time can provide a more comprehensive, accurate, complete and timely information basis for analyzing and judging the employment and unemployment situation in China.

 

  Since this yearfourSince June, the National Bureau of Statistics has incorporated the survey unemployment rate into the main statistical information release plan, and regularly released the national urban survey unemployment rate and31Survey the unemployment rate in cities and towns. In the future, our bureau will gradually increase the content of publication in consideration of social needs and work basis, and try its best to meet the social demand for employment and unemployment data.

 

  Q: Please briefly introduce the survey methods for investigating unemployment rate data?

 

  A: China’s survey of unemployment rate is obtained through labor force survey.2005In, the National Bureau of Statistics began to establish a national labor force survey system, which is conducted twice a year.2009In 2000, in order to reflect the impact of the international financial crisis on China in time, it was established again.31A monthly labor force survey system in a big city, every month in31A survey was conducted in 10 provincial capital cities.2016In 2000, in order to reflect the changes of China’s labor market more comprehensively, quickly and accurately, we integrated the above two parallel labor force surveys and established a national monthly labor force survey, covering all prefecture-level cities (prefectures and leagues) in China.

 

  The national monthly labor force survey adopts the method of sampling survey, calculates the whole population through samples, and the survey sampling scheme is scientifically designed, and adopts the stratified two-stage probability sampling method (PPS), and comprehensively consider the population size of each region and the urban and rural structure of residents. National monthly survey abouttwelveTen thousand households, Covering family households and collective households, the survey sample is highly representative, covering all cities (prefectures, leagues) and peace treaties in China.1800Counties (cities, districts and banners). In order to avoid sample aging and reduce the burden of survey households, the survey samples are rotated in a certain proportion every month. The current resident population (the population living in the household) and the permanent resident population (including the population of the household who has been out for less than half a year) at the survey time are the survey objects, and are not limited by region, household registration, age and so on. The survey adopts the statistical standards recommended by the International Labour Organization. The content of the survey is rich and informative, including the basic information of the respondents such as name, gender, age and education level, and the information on employment and unemployment in the week before the survey time, such as whether they worked, the reasons for not working, the industry and occupation where they worked.

 

  Q: What measures have been taken to ensure the quality of survey unemployment data?

 

  A: Focusing on the core work requirement of ensuring the quality of the survey unemployment rate data, the National Bureau of Statistics has improved the top-level design of the survey system, adjusted and optimized the survey organization and implementation agencies, strengthened the quality control of the survey implementation process, strictly implemented the requirements of data review and quality evaluation, strengthened the construction of grassroots investigators, and strengthened statistical law enforcement and inspection to ensure the authenticity and credibility of the survey unemployment rate data. First, strengthen the top-level design to ensure that the investigation plan is scientific and efficient. The National Bureau of Statistics has conducted in-depth research and exploration on the work of ensuring the data quality of the survey unemployment rate in terms of theory, methods and practice, closely communicated with the International Labor Organization, international counterparts and domestic and foreign scientific research institutes, and extensively referred to international experience, and established a scientific, reliable and standardized national monthly labor force survey system and method system. The second is to strengthen the quality control of the investigation process to ensure the authenticity and reliability of the source data. Solidly carry out the professional training, management and guidance of front-line investigators, strictly implement the quality control requirements of all aspects of data collection, scientifically and meticulously carry out data review, evaluation and analysis, and ensure the comprehensive and accurate implementation of the investigation plan and various work quality requirements. The third is to optimize the means of data acquisition, transmission and processing, and improve the efficiency and quality of investigation. The data collection of the survey unemployment rate is based on the online direct reporting system of the National Bureau of Statistics.oneMore than 10,000 investigators use hand-held electronic terminal equipment to collect data in real time and submit them directly to the National Bureau of Statistics through the network, thus effectively improving the investigation efficiency, and strictly checking and accepting the investigation data to ensure that the data quality responsibility can be traced back. The fourth is to strengthen investigation and publicity and improve the degree of investigation and cooperation. The cooperation and support of residents is the premise and foundation to ensure the quality of unemployment rate data. In recent years, the National Bureau of Statistics has been making continuous efforts to improve the publicity of the labor force survey, and by posting announcements and issuing a letter to the survey households, the majority of households have increased their understanding of the labor force survey and effectively enhanced their cooperation. Fifth, strictly implement the principle of investigation according to law, and strictly guard against statistical fraud and fraud. The National Bureau of Statistics conscientiously implements the Opinions of the Central Committee on Deepening the Reform of Statistical Management System and Improving the Authenticity of Statistical Data, strictly enforces statistical laws and regulations, effectively supervises the investigation process through telephone verification, tamps down the responsibility of grassroots work, and ensures that the data is true, reliable, accurate and timely.

 

  Q: Compared with other countries and regions, what is the level of urban survey unemployment rate in China?

 

  A: All countries in the world regard employment as an important goal of macro-control. In recent years, the world economy has experienced ups and downs, trade protectionism has obviously risen, uncertainty and instability have increased, and China’s employment pressure is still relatively high. The CPC Central Committee and the State Council adhered to the people-centered development thought, guided the grasp of the new normal of economic development, thoroughly implemented the employment priority strategy and active employment policy, made overall plans to stabilize growth, promote reform, adjust the structure, and benefit people’s livelihood, thus maintaining the medium and high-speed economic development and effectively supporting the stable and positive employment situation. According to the latest data of the International Labour Organization, the average unemployment level in developed countries and regions is6.6%The average unemployment level in developing countries and regions is5.5%, the global average unemployment rate is5.7%. Compared with other countries and regions in the world, the unemployment rate in China’s urban areas is lower than the global average and that in developing countries and regions, and the employment situation remains stable.

Micro-short plays are not good for making money, and they are on Chinese plays again?

Author | Gu Han

Editor | Li Chunhui

 

In 2022, long plays are getting shorter and short plays are getting longer.

 

The former is mainly reflected in the change of set number. There are only 24 episodes of the costume drama "The Wind Rises in Longxi" that the stars joined and landed on CCTV, which was unimaginable in previous years. In pure online drama, the volume of about 20 episodes is becoming more and more mainstream. The story of the thrush was split into two parts: 22 episodes and 20 episodes. Think of those fairy tales with 50 or 60 episodes in the early years. It’s like a lifetime ago.

 

The latter is mainly reflected in the change of the duration of the single episode. At the beginning of 2022, the comedy miniseries "Aunt’s World" attracted attention in a single episode of about 5 minutes, while the recent well-known puppet miniseries "I am in ignorance" and "I haven’t seen my only daughter" doubled on this basis, with a single episode of about 10 minutes.These dramas seem to take a middle between the traditional long drama and the short drama, with a slightly longer single episode and horizontal screen shooting.At present, there is no official unified name, so let’s call it "Chinese opera".

 

Aiyou Tengmang did this in order to adapt to the viewing habits of long video users. However, just in the past April, Aauto Quicker also launched a "five-minute drama" wing-supporting plan, and put forward new requirements for production specifications in terms of access conditions, such as "shooting on a horizontal screen, with a frame width-height ratio ≥1.3".

 

This is not without warning. In this year’s Spring Festival, Aauto Quicker’s most famous ancient short play "princess royal is on" is the horizontal screen.

 

 

At the 2020 Watermelon PLAY Curiosity Conference, Ren Lifeng, president of Watermelon Video, put forward three characteristics of Chinese video: 1-30 minutes, horizontal screen and PGC production. Therefore, judging by the length of time, the "micro-short drama" that has been called for several years has already been on the road of Chinese video-even the shortest ones can have one and a half minutes in an episode.

 

The trend of horizontal screen and specialization makes this more clear. The micro-short drama that comes out vertically may ultimately rely on "horizontal" to truly adapt to the long-established habit of watching dramas.

 

Long video, an outsider in the video competition?

 

The video industry has had a hard time these two years. Both long and short videos have entered the stage of stock competition. Among Chinese video players, bilibili, the only one who didn’t work hard in vain, didn’t agree with the positioning of Chinese video at all, and stepped into the mire of burning money in content.

 

In this case, breaking the time limit and expanding the content ecology have become their common choice.According to the theory of high emotional intelligence, the boundaries between long, medium and short videos are becoming more and more blurred. To put it mildly, there are more and more behaviors of copying homework from each other:

 

Tik Tok has launched a web version of PC, and now it can publish pictures and texts in addition to videos. Aauto Quicker added barrage function after double speed. This year, bilibili is pushing for short video with vertical screen. The content of immersion, less processing and the way of sliding up and down are all like shaking fast.

 

Chinese video is a concept that gets hot at the first sign. In the first half of 2020, Quibi (bankrupt) Appeared in Hollywood, who wanted to do short plays in Netflix mode. Gong Yu, CEO of iQiyi, made judgments such as "the market potential of YouTube mode app will increase significantly in the next 2-3 years" and revealed that a new medium-long video product "Suike" was being developed.

 

In the second half of 2020, Watermelon Video, which has attracted much attention because of the long video action of bytes, announced that at least 2 billion yuan will be used to subsidize Chinese video creation in the coming year. In just one year, Chinese video has changed from a crowd to a crowd, and WeChat, Zhihu, Baidu … even Betta has followed suit.

 

 

Nominally, middle video is a cross boundary that appears when short video is long and long video is short. But in fact, the recognized Chinese video players are bilibili, Watermelon Video and even Zhihu. After all, short videos can be made into Chinese videos, and it is easier to achieve it by releasing the time limit. Only the long video platforms, although they have qualifications and resources, are always outsiders in the Chinese video competition.

 

Tencent’s short and medium video exploration started very early, and its street products reached double digits. Microvision will survive until now, and it will be integrated into the same business unit with Tencent Video. Iqiyi borrowed the east wind of "Youth has You 2" when it was first launched. However, it never formed a real creative ecology and failed to transform into a second-generation platform for its film and television dramas. After the wave of layoffs at the end of last year, it also merged with other products.

 

The reasons are as follows: First, the forms of entertainment are increasingly subdivided, and "Shake Fast B" have occupied the mountain of PUGC and fragmented entertainment. More importantly, PUGC’s long video is something that was once owned and actively eliminated. Long video has been on the road of professional content and payment mode for a long time, and now users want to go back and pick up PUGC, which users are neither used to nor expected.

 

In this way, the special features of Chinese drama are revealed.You don’t have to rely on ecology in particular, but you can operate it according to the drama series. It may be a rare opportunity for a long video to grab the initiative in the middle video.

 

Is the video still waiting to be defined?

 

It may be due to the fact that YouTube was taken as the control group from the beginning inside and outside the industry, and there is a ready-made bilibili for reference in China. It may also be because it is the byte system that has been keen to define and promote it, and Chinese video seems to have been deeply bound to PUGC mode.

 

When it comes to Chinese video, we will first think of VLOG, pan-knowledge content, film and television commentary/second creation, etc. However, this is not necessarily because of how well these contents fit with the Chinese video, but more likely because of the repeated collisions between Chinese video players, or between long, medium and short videos around these contents (such as wizard financial events), and the impression left over time.

 

How can a long video platform develop its video? In the past, the answer was basically to incorporate film and television commentary/second creation, so that the traffic of short and medium videos can be precipitated around the long video IP, which is typical for example. Instead of creating long-term content in a professional way that is familiar to long videos.

 

In fact, 1-30 minutes is the professional content that most viewers are familiar with: a cross talk or sketch, an animated cartoon, a sitcom, a MV or music scene, a segment cut by a TV station with advertisements …

 

 

In other words, the long video platform has a lot of professional content of medium video length, and even the single episode of many online dramas in the early years is about ten or twenty minutes. Only in a specific period, 40-60 minutes showed a greater advantage, so that this specification was eliminated, or at least marginalized in live-action dramas.

 

However, nowadays, when people’s time is further divided by short videos and patience is further eroded, 40-60 minutes of continuous watching becomes a kind of pressure. The volume of short and medium videos has become more in line with the demands of this audience.

 

 

Compared with the mini-short drama with a single episode of less than 5 minutes, the Chinese drama, which has doubled in duration, has a huge imagination space.

 

First of all, in terms of content, it can make the script more elaborate, no longer ups and downs, and the characterization is more delicate and free from stereotypes. On the whole, longer and more elaborate stories can also make Chinese dramas convey more different emotions and dig deeper themes beyond "cool".

 

On a more practical level, the realization of miniseries has always been a hot topic. Behind the occasional explosions, there are countless projects and teams with cannon fodder. This is the case in the period of "barbaric growth" of each content, except that the miniseries may have a shorter period and pay less.

 

At present, the monetization methods used in micro-short plays include advertisement implantation, brand customization (single episode, non-drama or whole play), leading actor’s delivery after becoming a talent through short play hit (limited to shaking fast), and content payment.

 

For the advertising model, the longer duration of Chinese drama undoubtedly gives more room for implantation. In the payment mode, the longer the duration and the more detailed the story, the better the chance for the audience to "willingly" pay for the Chinese drama.

 

In addition, telling the story well and IP-translating the content creativity instead of the actors may be good for long video platforms and non-MCN film and television companies that can’t adopt the mode of bringing goods by talents. In the barrage of "Oblivity", many netizens have expressed their desire to see this story expanded into a more excellent long drama. At first, the micro-short-drama brand rabbit-rabbit culture, which was invested by bilibili, also hoped to carry out creative testing and IP incubation through micro-short-drama.

 

This world, after all, is horizontal?

 

Hard Sugar Jun once thought that the micro-short plays of each platform may form distinct style barriers according to their respective interface design and audience groups. However, it seems that the specifications of micro-short dramas and Chinese dramas in the future may gradually become unified, or be stable in certain types. At least on the issue of horizontal screen and vertical screen, the trend has been revealed.

 

Yien Data: Insights into the Trend of Video Content in 2021-Micro-Short Plays

 

Why are micro-short plays and Chinese plays slowly falling to the horizontal screen?

 

Vertical screen is the most commonly used specification of short video, and the main body of the screen is often very clear, with little information, which is consistent with the demand of short video to minimize the energy input of users. However, when miniseries want to overcome the commercialization problem, this pursuit cannot be changed, and it is necessary to seek specialization and quality upgrading, so that the audience can adjust their psychological expectations from casual viewing to serious input.

 

Horizontal screen is the most widely used specification in traditional film and television, and it will look more like professional content than short video. Secondly, the format of movies and TV series has evolved many times, but the overall trend is to broaden horizontally, which fully proves the superiority of horizontal screen over vertical screen in storytelling-it can accommodate more information, and can assist narrative through depth of field, scheduling and other skills, making the picture look beautiful and textured.

 

 

More importantly, the same horizontal screen specifications as traditional film and television are more convenient for traditional film and television practitioners to transition to the creation of micro-short dramas and Chinese dramas.Looking back at the early reports of miniseries, there are many film and television practitioners who are unfamiliar with the balance between vertical screen and short video rhythm, and the performance of miniseries is not as good as that of short video MCN.

 

When the long video platform collectively came to an end and pushed the horizontal screen specification, this problem was no longer a problem. Some traditional film and television companies familiar to the audience, such as Huayi Chuangxing, Jiaxing Media and Wuyuan Culture, have all come to an end. Last year, Fang Guoyun Culture, the producer of "Who’s the Murderer" in Fog Theater, was revealed by Ren Xiaofeng, the chairman of the board, at the industry forum that the company currently has as many as 30+ short drama projects.

 

Sitting on the tuyere<念念无明&会成为“昙花一现”吗?丨导演曾庆杰专访》

 

A more realistic situation is: on the connection with traditional film and television companies, on the "distance" from the main force of drama chasing, on the operation and announcement ability of drama series, after all, the long video platform is better.

 

In Q1, 2022, Mango TV’s "Ignorance" achieved a total broadcast volume of 510 million, and Tencent video’s "Please! Don’t spoil me has 450 million plays, both higher than the 420 million in Aauto Quicker’s station TOP1 and the 310 million in Tik Tok’s station TOP1. For the first time in the field of short drama, the long video platform overtakes the short video platform, and the market structure has quietly changed.

 

Back in 2018, Life Began on Me, which was broadcast on iQiyi, provoked the topic of short drama with vertical screen for the first time. However, the long video platform did not match the vertical screen and the length of one minute, and Aauto Quicker and Tik Tok got the first bonus of short drama, which gave the first definition of short drama.

 

Will this situation be reversed in 2022? If one day the long video successfully takes the lead in short drama, will it be a blessing or a curse for short drama?

Central Meteorological Observatory: Typhoon will affect the coastal areas of Guangdong and Fujian in the next three days, and there is a risk of gale disaster.

  Cctv newsAccording to the Central Meteorological Observatory, it is estimated that in the next three days, due to the influence of typhoon "Little Dog", there will be a risk of gale disaster in the southeastern waters of China and the coastal areas of Fujian and Guangdong; Guangdong and Fujian should take precautions against local flash floods and geological disasters.

  Typhoon "Little Dog" will affect the southeast coast.

  Typhoon KOINU, the 14th typhoon this year, was weakened from a strong typhoon to a typhoon at 11 o’clock noon today (5th). At 5 o’clock in the afternoon, its center is located on the sea about 455 kilometers east of Shanwei City, Guangdong Province, which is 22.0 degrees north latitude and 119.7 degrees east longitude. The maximum wind force near the center is 13 (38m/s), and the lowest pressure in the center is 965 hectopascals. It is estimated that the "Little Dog" will move westward at a speed of 10-15 kilometers per hour, and gradually approach the eastern coast of Guangdong. On the 7th, it will turn to the west-south direction in the eastern sea of Guangdong, and its intensity will gradually weaken.The Central Meteorological Observatory continued to issue a yellow typhoon warning at 18: 00 on October 5..

  Affected by the typhoon "Little Dog" and cold air, it is estimated that there will be strong winds of 8-9 grades and gusts of 10-11 grades in the southwestern part of the East China Sea, the Taiwan Province Strait, the northwestern part of bashi channel and the northerly sea area in the northeastern part of the South China Sea from 20: 00 on October 5 to 20: 00 on October 6. The winds in some sea areas can reach 10-11 grades and gusts of 12-13 grades. The typhoon "Little Dog" passes by nearby. There will be strong winds of magnitude 5-6 and gust 7 in western Tibet, and 6-8 and gust 9 in the coastal areas of Zhejiang, Fujian, eastern Guangdong and northwestern Taiwan Province Island. There will be heavy rain or rainstorm (50 ~ 75 mm) in the south of Taiwan Province Island, southeastern Fujian and northeastern Guangdong. From 6th to 8th, there was strong wind and rain in eastern Guangdong, Fujian, eastern Zhejiang and offshore.

  Continuous rain and snow in west China

  From the night of the 5 th to the 8 th, there were rainfall processes in central and southern Gansu, Shaanxi, Sichuan, Chongqing, most of Guizhou, central and eastern Yunnan, Hubei and other places, and some areas had moderate to heavy rain; There are small to medium snow or sleet in northeastern Tibet, central and western Qinghai and northwestern Gansu, and there is heavy snow in the local area.

  Specific forecast for the next three days

  From 20: 00 on October 5 to 20: 00 on October 6,There are small to medium snow or sleet in parts of northeastern Tibet, south-central and northeastern Qinghai, and northwestern Gansu, and there is heavy snow in northwestern Qinghai; There are moderate to heavy rains in parts of southeastern Tibet, southwestern Shaanxi, eastern Sichuan Basin, Chongqing, western Guizhou, northeastern Yunnan, western Hubei, eastern coast of Guangdong, southern Fujian and southern Taiwan Province Island, among which there are heavy rains (50-75 mm) in parts of southeastern Tibet and southern Taiwan Province Island. There are 5~6 winds and 7 gusts in western Tibet and central Sichuan Basin, and 6~8 winds and 9 gusts in Zhejiang coastal areas, Fujian coastal areas, eastern coastal areas of Guangdong and northwestern coastal areas of Taiwan Province Island (see Figure 1).

Figure 1 National Precipitation Forecast Chart (from 20: 00 on October 5 to 20: 00 on October 6)

  From 20: 00 on October 6 to 20: 00 on October 7,There are small to medium snow or sleet in parts of southwestern Qinghai, southwestern Gansu, northern Tibet, and southwestern Xinjiang; There are moderate to heavy rains in parts of central Inner Mongolia, eastern Zhejiang, most of Fujian, eastern Guangdong, northwestern Guangxi, central and eastern Yunnan, southern Sichuan Basin, northern Guizhou, southeastern Tibet and Taiwan Province Island, among which there are heavy rains in parts of southern Fujian and eastern Guangdong, with local heavy rains (100-180 mm). There are 6 ~ 8 winds and 9 gusts in the coastal areas of Zhejiang, Fujian and Guangdong; There are 7-8 winds and 9-10 gusts in the southwestern and central seas of the East China Sea, the Taiwan Province Strait and the northerly seas of the northeastern South China Sea, among which there are 9 winds and 10-11 gusts in parts of the northeastern South China Sea (see Figure 2).

Figure 2 National Precipitation Forecast Chart (from 20: 00 on October 6 to 20: 00 on October 7)

  From 20: 00 on October 7 to 20: 00 on October 8,There is light snow or sleet in parts of central and southern Qinghai, northeastern Tibet and western Xinjiang, and moderate to heavy snow in central Qinghai; There are moderate to heavy rains in parts of southern Sichuan, central Yunnan, southern Zhejiang, southern Fujian, eastern Guangdong and Taiwan Province Island, including heavy rains in parts of eastern Guangdong, southern Fujian and southern Yunnan, and heavy rains (100-240 mm) in the eastern coastal areas of Guangdong. There are 4 ~ 6 winds and 7 gusts in Zhejiang, Fujian and Guangdong coastal areas; There are 6-7 winds and 8-9 gusts in the southwestern and central parts of the East China Sea, the Taiwan Province Strait, and the northerly seas of the northeastern South China Sea (see Figure 3).

Figure 3 National Precipitation Forecast Chart (from 20: 00 on October 7 to 20: 00 on October 8)

Actors please spend the winter.

Wen | Entertainment Hard Candy, Author | Wei Nika, Editor | Li Chunhui

The entertainment circle was quiet for a whole month, and finally, fans couldn’t help it. Before going on stage, they made several topic events that tore resources.

The most diligent are Andy fans. Because Andy was suspected of starring in 199 Love with Adam, she tore up the studio team. The fuse was Guo Feng, the producer of the play. He praised a report that the main characters of "199 Love" were Andy and Adam, which greatly imitated the posture of Wang Yixu, a fine producer of the play, and took the initiative to end up starring in the hype.

But Andy’s fans are not happy. They think that Andy’s partner, Adam, is obviously a 90-year-old girl. Andy used to work with actors who were first-line students in modern and ancient puppets, such as Li Xian and Sean Xiao, even Cheng Yi. How to get to the male host selection from this drama, Adam is depressing enough, and there are even a lot of niche players such as Chen Zheyuan, Zhang Linghe and Luo Yizhou.

Here, Andy’s lower drama is suspected of being demoted as a partner, and there’s Dilraba, who is also the top player in Hua Shuang in 1990. There’s not even a word about the lower drama, and she hasn’t been in the group for three months. In fact, it is not only the first-line florets who are hard to find a "good match", but also the first-line niche YiBo and the new niche Dylan have not joined the group for three months and ten months respectively, and all of them have joined the list of unemployed people who have not joined the group according to the statistics of netizens.

Even if they are willing to slow down and choose a good book, before the change, there were few small flowers, small students who took a break for more than three months, and the schedule was not fixed until the next play.

Originally thought that this year’s round of "the landlord’s family has no surplus food" film and television winter only affected the survival of the waist and tail actors, and now watching the head actors is hard to escape. Winter has arrived, whether it is a temporary fluctuation or a long cycle, no one can predict. But actors and fans really can’t think about the glory of the past. It’s time to adapt to the new normal. Resources are downgraded to a fixed number, and each must find its own door.

When the long video platform just started this round of cost reduction and efficiency improvement, people in the industry generally predicted that the 28 th effect of the industry would be more obvious, and the head actors would be less affected. Even the head events may be arranged and combined by the head actors.

I didn’t expect this to be the case. This may be caused by two reasons, one is that the strategy of the platform has changed, and the other is the actor’s own career planning and choice.

In the previous era of "burning money", although large and small production companies gradually became wage earners of the platform, the head actors, that is, the first-line actors who have the flow and can perform dramas, still have a great say. After all, as long as we talk about the head actor, it was originally an A-level project, and it will be upgraded to an S-level on the platform. Accordingly, the budget given to the project has become more.

But now the project logic of the platform is not the case. No matter what actor you talk about, the budget for the head project is fixed. Therefore, it is less likely that a head project can accommodate two head actors. Even though the head actor’s salary has been limited to less than 25 million, hiring two top performers at the same time will still make the production funds of the crew tight. After all, a budget of over 100 million is a big project now. Two top streams, you have to fold nearly half of the funds.

Moreover, the platform is increasingly inclined to promote artists who sign contracts and cooperate with themselves, forming a "old and new" head drama mode: head actors+their own artists with almost no coffee. Previously, Yang Yang played Zhao Lusi in "Try the World" on Tencent Video, and now Liu Shishi plays Liu Yuning in "One Mind" on iQiyi, which may be similar.

This will not only balance the budget of the head drama, but also enable the platform to share the business of the artists once the drama becomes popular, which is also a strategy for the platform to cope with the decrease in investment income.

Many advertisers are now more willing to sign the business of Xiaohua and Xiaosheng, who are waiting to broadcast big drama resources, but they are not willing to bet on the commercial advertisements of the drama itself in advance. In this way, if the drama is not on fire, the artist’s business contract will not be renewed. When the drama is on fire, it can also get the heat of the drama in disguise. After all, fans’ concerns and consumption points are still on individuals, and the popularity of the series is too unpredictable.

Now, the only ones who can hire two head actors with deep pockets are the production companies that are not bad at money. What they do is their own copyright drama, they advance the project cost budget, and the right to speak is in their own hands. Finally, they talk about the copyrights of various platforms and TV stations. The gravity of the star, which is red at the moment, is one of them. Yang Mi and Simon were invited to their "Little Matchmaker Moon Red", and Liu Shishi and Chen Xiao were reportedly invited to their "Little Matchmaker Bamboo".

Therefore, the head actor can only watch the projects of rich production companies if he doesn’t want to get married with new people. Of course, there is another important subjective reason why the head actors have been empty for more than three months: the career plans of Dahua and Xiaosheng have changed.

After 90 years, Andy and Dilraba both reached the age of 30. It is rumored that Dilraba didn’t want to pick up the ancient puppet again. After filming the prosecutor’s professional drama "The Prosecuting Elite", Jia Xing’s ancient puppet "Jiao Cang" was not performed, which revealed obvious transformation meaning.

YiBo, Haoran Liu temporarily empty window, it may be to mix the film circle. At present, the whole film industry is almost at a standstill, and there are too many big projects on the hands of big companies. Only when the market can approve and file can the money be returned to start a new round of projects.

In a word, although the head actor is not as powerful as before, there is no shortage of drama. The head actor with an empty window is also because of the transition period or other demands.

It is the waist actors who are really hit hard. The waist drama, which once accounted for two-thirds of the annual output of the platform, cost from early 100 million to tens of millions. It not only supported a large number of waist actors, but also gave birth to many dark horse dramas, and rushed out of the small flowers and niche. For example, Cheng Yi and Crystal from Coloured Glass.

In the past two years, the platform has greatly reduced waist dramas, and these waist actors are facing fierce competition, and many actors are in a state of high and low &mdash; &mdash; Not enough to lead the head drama, but I don’t want to play a lower-cost sub-account drama or micro-short drama.

Cheng Yi can successfully stand out from the waist actors because after Coloured Glass, his own company Huanrui praised him and Yang Zi for playing Aquilaria Resina as Chips. However, Crystal, who just signed the contract of Huanrui Film and Television, still can only blend in the waist drama and play this kind of low-cost puppet, Zhuqing Hao.

In order to reach the head drama, waist drama actors can only be willing to match, which also causes the fierce competition of female matching in the head drama nowadays. After Crystal, the female companion of "The Fox Demon Little Matchmaker Moon Red", was changed because of tax problems, Bambi, Chen Douling, Guo Xiaoting and others were all told that they were actively fighting for it, and finally the flowers fell into the hands of their own artist Guo Xiaoting.

Chen Douling has been playing a supporting role in major dramas, such as The Fox Demon Little Matchmaker Moon Red, A Miss of the Mountain and Lotus House, after a slight volume in the waist drama. Su Xiaotong’s resources didn’t even improve after the waist drama "A Little Story of Imperial Gifts" exploded. Fortunately, she didn’t stick to the circle of sweet love, and she took over the three-time crime drama "Black and White Code".

Hard Candy Jun also found that Shen Yue and Fair Xing, the actors who were active in the front line of sweet pet dramas, were not as good as before. Shen Yueyou didn’t join the group for 8 months, while Xing Fei was transformed into Wan Qian and Liu Mintao in the urban female drama "Lady’s Character".

Screenwriter Xiaoyu told Hard Sugar Jun that in the past, there were sweet pet dramas and love drama projects everywhere in the industry, and almost all new screenwriters were writing sweet pet dramas. Now there are fewer projects, and the few projects are basically dramas with realistic themes and partial themes, such as the police drama he is doing.

Young waist actors are mostly from sweet love dramas, and it is difficult to give them the main melody book, but they will choose the older actors of the acting school. If the waist actors want to play, most of them can only be supporting roles.

Of course, another option is to put down your body and play a miniseries. The employment army of sweet pet dramas in the past &mdash; &mdash; The love beans in the draft are now going to attack the micro-short drama market one after another. For example, Snow Kong who debuted in THE9, Vento who debuted in UNINE, Wang Yijin and Sally Liu who debuted in Hard Sugar Girl 303, etc.

Zoey, who is on the top of the variety show, has played some low-cost female actresses in waist dramas, and also won many female roles in big dramas, such as "Fragrant Aquilaria Resina" in the summer file and "A Jade Gate in the West" to be broadcast. But in the end, she went to play the mini-play "The Splendid of Shangyuan", and the male lead was P.O.I, a bean-loving actor who made her debut in R1SE.

At the peak of Hengdian, there were hundreds of crews a day, but now there are about 20 crews a day, and half of them are micro-short plays, short plays, and online universities.

In this market environment, it is reasonable that most actors have no chance to shoot. In the list of actors who didn’t join the group, except for Lu Han, who had money and leisure, who didn’t join the group for three years, Wu Jinyan won the second place with a record of 20 months.

As the boss of Wu Jinyan, Yu Zheng quickly responded to the fact that he didn’t join the group, saying that Wu Jinyan had been taking acting classes for more than a year and took on a drama.

In the past two years, there have indeed been many film and television drama actors performing plays. Previously, Sean Xiao, Qu Chuxiao and other actors were affected by negative events, and they all went to play dramas during their career stagnation.

But at best, acting in a drama is to hide one’s strength and get a good reputation. For the star career, no amount of drama is as effective as the last variety show. Wu Jinyan participated in the third season of "Braving the Wind and Waves", and Crystal, who had not joined the group for the same 8 months, maintained a certain popularity through variety shows.

Almost all the actors who didn’t join the group went to the variety show. For example, the artists of Lehua, YiBo who didn’t join the group for three months, Cheng Xiao who didn’t join the group for eight months and Xuan Yi who didn’t join the group for five months, were all arranged to brush their faces in various variety shows.

Angelababy, who hasn’t been in the group for six months, mainly relies on the resident variety show to maintain her popularity. When Yang Mi didn’t join the group in the first half of the year, he was stationed in three variety shows, War to the Peak, Flowers and Teenagers 4, Escape from the Chamber of Secrets 4.

For actors who don’t play, variety show is a very cost-effective exposure channel. Spend a little time recording every month, from the recording of Reuters to the official broadcast, you can have exposure and publicity for half a year, and rarely hold it back like a TV series.

Of course, there are some waist actors who don’t even have variety resources, such as Yuxi Zhang. She revealed with a trumpet that when there was no play, she started her own sideline, was learning to dance and exercise, and also wrote a novel "This Impossible to Love You" and made a self-made micro-variety "A Gua is Idle".

Little Red Books and Vibrato Audio and Video are basically the places where such artists are active, and they look no different from online celebrity. However, online celebrity artists are also a way. Before that, Nana Ou-yang and Lin Yun were regarded as this way. They bring goods on major apps, and when they are beauty bloggers, the money they earn from promotion may not be less than acting.

It can be seen that whether there is a play or not, good-looking people will eventually find a way to make money. But the cold winter environment is indeed shuffling the actor industry. When filming becomes less profitable, or many people can’t film, the army of unemployed actors is being diverted to other fields or industries. Next season, let’s stop filming "Actors in Place" and shoot "Actors Re-employment".