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　　BEIJING, Dec. 14 (Xinhua)-Today, Heduo Technology held a press conference in Beijing, and released and displayed its self-developed intelligent parking service product HoloParking. This product is the first self-driving parking service product that supports all-weather and all-scene real operation, and can realize the whole process of unmanned parking and car pickup. Heduo Technology will join hands with partners to implement the "2020 Plan" and jointly promote the landing application of HoloParking. In addition, Heduo Technology also announced that the company has recently completed a round of tens of millions of dollars in financing.

　　Eliminating parking anxiety, HoloParking lets human drivers get rid of parking lots.

　　Heduo Technology focuses on building an autonomous driving scheme based on cutting-edge artificial intelligence technology and automobile industry technology, and is one of the few companies in the industry with full-stack autonomous driving research and development capabilities. According to Ni Kai, the founder of Heduo Technology, the original intention of the company was to realize the technology landing as soon as possible and let people enjoy the benefits of autonomous driving as soon as possible. HoloParking released this time applies L4 autopilot technology to parking scenes, aiming to completely liberate human beings from the chore of parking.

　　Different from the existing parking assistance function in the market, HoloParking doesn’t need the driver to drive the vehicle to the parking space, and the driver can get off at the gate of the parking lot, and the vehicle can find the parking space and park it by itself, without being watched. When picking up the car, the owner can also remotely start the HoloParking system, so that the vehicle can park itself and drive to the boarding place. In other words, the owner can complete the whole process of parking and picking up the car without entering the parking lot. Ni Kai believes that the value of this product lies in saving time and energy for car owners in all weather and all scenes.

　　The first parking service product that supports "all-weather", "full scene" and "real operation"

　　In fact, the parking scene is an application scene of autonomous driving technology that is widely concerned by the industry. At present, many automobile manufacturers, Tier 1 (first-class supplier) enterprises and autonomous driving companies are competing to develop solutions for this scene.

　　In Ni Kai’s view, compared with other parking service schemes, HoloParking’s advantage lies in its ability to support all-weather and all-scene real operation. No matter in the environment with serious light shortage, in the complex parking lot with mixed traffic and many emergencies, or in bad weather such as rain, snow, strong wind and dense fog, HoloParking’s system can operate normally, providing users with safe and stable parking service service.

　　Ni Kai believes that in order to achieve all-weather and all-scene real operation, parking service system must have three capabilities: intelligence, robustness and landing. Heduo Technology can achieve this function mainly due to HoloParking’s unique "three-in-one" technical scheme.

　　According to Ni Kai, the conventional thinking of the industry is to take the car as the only carrier to realize autonomous driving, but the pure car-end solution can not meet the three requirements of intelligence, robustness and landing at the same time. The practice of Heduo Technology is to introduce the field terminal and high-precision map terminal into HoloParking system, and form a set of "three-in-one" scheme together with the vehicle terminal. Through the coordinated operation of the three terminals, HoloParking is obviously more intelligent in perception, positioning and decision-making; Through sufficient redundancy, higher robustness can be achieved, and various complex working conditions, climates and unexpected situations can be properly dealt with. In addition, by empowering the field end, the sensor and calculation unit at the vehicle end completely meet the requirements of the vehicle regulations.

　　During the conference, HoloParking was dynamically displayed on the spot.

　　In the first round of display, the tester started HoloParking service with one button through the mobile APP 100 meters away from the open-air parking lot, and then the vehicle automatically drove to the parking lot. When the sudden appearance of pedestrians on the road is detected, the vehicle stops immediately, waits for the pedestrians to leave before moving on, and finally stops smoothly. When returning the car, the tester remotely started HoloParking through the App, and the vehicle was parked independently. When an obstacle car parked on the road was detected, it bypassed the obstacle car through secondary route planning and continued to drive, successfully reaching the boarding place.

　　The second round shows that HoloParking is equally intelligent and stable when multiple vehicles are running at the same time. Three different types of vehicles carrying HoloParking received parking instructions at the same time, two stopped and one picked up the car, all of which successfully completed the task. On the way to the vehicle, the nearby waterwheel began to water to simulate heavy rain. Under such conditions, the vehicle still successfully completed the whole process.

　　Wang zheng, vice president of Heduo Technology, pointed out that HoloParking has been able to effectively cope with all kinds of bad weather and emergencies, and support multiple vehicles to run at the same time, thus meeting the needs of actual landing operation, with high stability and safety.

　　The "2020 Plan" was announced for the first time, and parking service can be expected to land

　　While releasing HoloParking, Heduo Technology also disclosed the future landing plan of this product.

　　Ni Kai said that the commercialization process of HoloParking will start from important outlets and gradually realize large-scale operation. In this process, Heduo will work with commerce, automobile industry and capital to build parking service Alliance.

　　At the press conference, Heduo Technology announced its "2020 Plan" for the first time.

　　Starting from 2019, Heduo Technology will be the main technical participant, and cooperate with Shanghai Automobile City to carry out the "Last Mile" demonstration operation project, centering on the automobile innovation port, radiating Shanghai Automobile Museum and Shanghai Automobile Expo Park, and HoloParking will polish the technology in the continuous real operation.

　　By 2020, Heduo will support more than 20 cities, with at least 20 parking lots in each city. In order to achieve this goal, at the parking lot end, Heduo will cooperate with the smart parking enterprise "Parking Simple" to jointly complete the intelligent upgrade of the parking lot, so as to support the service of HoloParking in parking service.

　　In terms of sensors, Hedo has reached a strategic cooperation with Velodyne, the world’s leading laser radar supplier. As a strategic partner, Velodyne will provide Hedo with priority procurement rights and support Hedo’s wider deployment in the future. In the future, the two sides will work together to reduce costs. Heduo’s goal is to realize the cost of single parking space renovation of 2020 yuan.

　　Ni Kai said that all these plans can not be completed without the help of capital. Heduo Technology has recently completed tens of millions of dollars in Series A financing, led by sequoia capital china, followed by Oceanwide Investment, and NavInfo, IDG Capital and BAI (Bertelsmann Asia Investment Fund) continue to increase their holdings. Ni Kai said that this round of financing will be mainly used to increase investment in technology research and development, and accelerate the large-scale testing of HoloPilot, an expressway automatic driving scheme independently developed by Heduo, and the landing application of HoloParking, an automatic driving scheme in parking service.

Text |Zero state LT Yao Zhang

Editor | Hu Zhanjia

On the evening of July 15th, Xiaokang shares disclosed that 137 million ordinary shares had been issued, and the total amount of funds raised was 7.13 billion yuan. After deducting the issuance expenses, the net amount of funds raised by the company was 7.06 billion yuan. The number of new shares issued this time is equivalent to 1/10 of the original total share capital, and a total of 17 investors were allocated. The most allocated fund is Guangfa Fund, with the allocation amount of 1.47 billion yuan. The last round of fixed increase of Xiaokang shares was in June 2021. At that time, the company raised 2.57 billion yuan, and Guangfa Fund also participated in it, which was also the first issue target.

By cooperating with Huawei to build a car brand, Xiaokang shares are entering the new energy field in a big way. Going back to the middle of June, Xiaokang shares were pushed to the public because the new energy vehicle "Wenjie M5" jointly built with Huawei was suspected of "spontaneous combustion". As soon as the report came out, Xiaokang shares fell for many days.

Backed by the big tree of "Huawei", is Xiaokang shares really cool?

Huawei’s "M5" was caught in a storm of spontaneous combustion, and Xiaokang’s ability to build a car was questioned.

On the evening of June 13th, a Huawei mobile phone franchise store in Inner Mongolia caught fire, and another Huawei mobile phone M5 in the store was burnt down.

There are different opinions about the cause of the fire, and many people attribute it to the concerns of Celestial Automobile, a subsidiary of Xiaokang Co., Ltd., the "foundry" of M5. In response, Cyrus responded that the charging stop time of the vehicle in the store was later than the fire time, and it could be preliminarily judged that the fire source was not from the vehicle itself.

But even so, the trust of the outside world in the foundry has not been "stitched". After all, before Huawei intervened, Xiaokang shares focused on low-end new energy vehicles, and the Sailis brand, which has been polished for several years, has never improved. There has never been such experience in producing and manufacturing cars exceeding 300,000 yuan. Therefore, in the production process, the outside world has been in doubt about whether Xiaokang shares can build the high-end model M5.

Xiaokang Co., Ltd. was originally just a manufacturer of electrical appliances and automobile springs. It got on the express train of Dongfang Group and jointly launched the Oriental Xiaokang. In 2011, the sales volume of Dongfeng Xiaokang mini-car reached 1 million, which became a turning point in its transformation of vehicle manufacturing. Five years later, Xiaokang shares were successfully listed. In 2016, at the time of the new energy vehicles, Xiaokang shares launched the new energy brand Sailis in Silicon Valley, USA.

However, at the beginning of the transformation, Xiaokang invested the money earned in the fuel vehicle market and the capital market into the new energy sector, but Cyrus did not give a corresponding return, and the sales volume was bleak. In 2020, only 732 units were sold.

The first cooperation with Huawei opened the market for Celeste. At the beginning of 2019, Huawei and Xiaokang Co., Ltd. held a comprehensive cooperation signing ceremony. The two sides carried out comprehensive cooperation in the fields of industrial Internet, ICT infrastructure, intelligent new energy vehicles and networking. The share price of Xiaokang shares has also risen. After joining hands for the first time to build the first Celestial SF5 appeared in Huawei’s offline exhibition hall, sales began to pick up.

The M5, which was jointly built for the second time, was put into production and put on the market, and achieved good sales. The data shows that in May 2022, the monthly delivery volume of Huawei’s M5 reached 5,006 vehicles, and the sales volume of the same gear jumped to the top three, with a cumulative delivery of 11,296 vehicles. In the capital market, Xiaokang shares are also riding the east wind of Huawei and soaring. Wind data shows that in the last month (as of June 10th), the share price of Xiaokang shares rose as high as 96.8%, ranking first in the comprehensive passenger car sector.

However, both the market and capital are optimistic about Huawei, the big tree behind Xiaokang shares.

In this fire, the questioning of Xiaokang’s ability to build a car was intuitively reflected in its share price. On June 14th, Xiaokang’s share price fell as high as 5% in intraday trading. At present, the market value of Xiaokang shares has exceeded 100 billion. Inconsistent with the market value of 100 billion, Xiaokang shares are still at a loss. In the first quarter of 2022, the financial report of Xiaokang shares showed that the loss attributable to shareholders of listed companies reached 839 million yuan in the first quarter, compared with 533 million yuan in the same period last year; Operating income reached 5.131 billion yuan, a year-on-year increase of 56.03%.

The year-on-year narrowing of quarterly losses and revenue growth point come from the increase in sales of new energy vehicles in Xiaokang shares. According to public data, the production and sales of new energy vehicles in Xiaokang in the first quarter reached 17,400 and 14,200 respectively, with an increase of 296.87% and 207.43%.

In March this year, the first model of AITO brand jointly built with Huawei started delivery. According to the statistics of the Association, the sales data of the M5 in March was 3,045 vehicles, and it entered the top ten sales of new energy vehicles at the level of 200,000-300,000 yuan. Although the growth has achieved good results, in addition to traditional mini-cars and economy cars, the competitiveness of Xiaokang shares in the middle and high-end fields represented by Seles SF5 is still obviously weak.

With the blessing of Huawei’s sales channels, the annual total sales volume of Celestial SF5 is only over 8,100, which is equivalent to the monthly sales volume of the three new car-making forces "Wei Xiaoli".

Xiaokang’s own hematopoietic capacity is not comparable to that of the first echelon car companies. The loss of Xiaokang shares first appeared in 2020, with a loss of 1.729 billion yuan, down 2690.76% year-on-year; In 2021, the loss of Xiaokang shares reached 1.824 billion yuan, and the loss further expanded. The loss mainly comes from the soaring marketing expenses, research and development costs and team expansion after the transformation of the new energy automobile market. In 2021, Xiaokang’s R&D investment was 1.948 billion yuan, accounting for 11.66% of revenue, which was narrower than that in 2020.

Under the pressure of loss, Xiaokang shares tried to spend a tight life through "blood transfusion". At the beginning of this year, the company announced that the non-public offering of shares would raise no more than 7.13 billion yuan, and the funds raised would be invested in projects such as the development of electric vehicles, the intelligent upgrading of factories and the construction of user centers.

But whether it can turn losses into profits is still uncertain.

It is difficult to pick Huawei’s "OEM" hat.

Backed by Huawei, this big tree is good for enjoying the cool, but it also brings a lot of troubles to Xiaokang shares.

In the past, BMW Brilliance was changed to BMW and Beijing Benz was completely cut off. After many imported models were made in China, they fell into the fate of being cut off. For many car owners, it seems that the shadow of domestic production has been removed, and the car has instantly become taller.

A while ago, Xiaokang shares just experienced a round of public opinion. This time, it’s not for imported cars, but the first model of the high-end brand AITO series jointly developed by Huawei and Sellers-Wenjie M5. Because the popularity of Celeste is far less than that of a big brand like Huawei, some car owners chose to "change the logo" after purchasing Huawei’s M5, and removed the logo of Celeste and replaced it with the logo of Huawei Smart Choice.

Huawei has publicly stated that it will not build a car. This alliance with Selis is just cooperation. However, it is undeniable that the selling point of this car is that it is equipped with Huawei HarmonyOS cockpit, and the core power comes from Huawei Drive ONE pure electric drive range extension platform. Yu Chengdong, CEO of BU, a smart car solution, personally came off the stage to bring goods for the M5. He not only promoted this car on many occasions, but also drove it home and off the track during the New Year, and spoke for it crazily.

Netizens ridiculed that although "Huawei does not build cars, users will build cars for Huawei."

The bidding also reflects the user’s lack of confidence in the Celeste brand. Obviously, the light of Cyrus is covered by Huawei’s strength. Xiaokang shares are very concerned about being passively robbed of the title by Huawei.

Zhang Zhengping, chairman of Xiaokang Co., responded: "Whether the product is good or not, the market has the final say. If the product doesn’t work, no matter whose label is posted, no one will buy it. " In addition, Xiaokang shares are also very concerned about the outside world calling it Huawei’s "foundry". At the investors’ meeting at the beginning of the year, Xiaokang specifically emphasized that it was not a foundry before and now, let alone a foundry, and what Huawei initiated was a deep cross-border cooperation model of joint business.

In fact, this statement only applies to the cooperation of the previous model Celeste SF5. Xiaokang shares are responsible for supply chain links such as R&D, manufacturing and delivery, while Huawei is responsible for brand and channel sales. However, during the development of the M5, Huawei led the R&D and sales, and Cyrus was only responsible for providing relevant data support. According to Huawei Yu Chengdong, "In addition to providing key automotive hardware components, Huawei’s mobile phone industrial design team, software team and user experience team are also involved in the cooperation".

Subject to Huawei’s leadership, Huawei is the main beneficiary of the sales profit sharing of this M5. According to Caijing Weekly, a Cyrus 4S clerk said that after users placed orders in the experience store, although the order processing was the responsibility of their user center, most of the rebates from the manufacturers were sold to the experience store instead of Cyrus manufacturers. For Xiaokang shares, the initial intention of cooperating with Huawei was to improve the brand tonality and remove the label of only making low-end cars, but the result was to make wedding clothes for others.

Although the sales volume of M5 in the current world is very popular, Xiaokang shares can not get much benefit, and excessive dependence on Huawei’s manufacturing team brings great risks. Recently, it is reported in 36Kr that Huawei Smart Car Selection has been widely spread in the industry. Besides Jin Kang New Energy, it has successively finalized smart car selection business cooperation with Chery Automobile, Jianghuai Automobile and Extreme Fox Automobile.

If the cooperation between Huawei and other car companies deepens in the future, the status of Xiaokang shares will be in jeopardy. Perhaps Xiaokang shares can be completely transformed into a vehicle foundry and occupy the market with excellent manufacturing technology.

Webmaster’s House (ChinaZ.com) December 28th news:On the afternoon of December 28th, Xiaomi officially released its electric vehicle model-SU7, which was positioned as a C-class high-performance eco-technology car. This news has aroused widespread concern in the industry.

Xiaomi founder Lei Jun said at the press conference that Xiaomi SU7, as a Xiaomi car, is an important step in the layout of Xiaomi in the automotive field. He emphasized that cars have always played an important role in the automobile industry, and many famous cars in history are cars. Therefore, Xiaomi firmly chose to enter the car market, hoping that SU7 can become a masterpiece of this era.

From a technical point of view, Lei Jun thinks that making a car is more challenging than making an SUV. He said that Xiaomi has chosen the most difficult and far-sighted road in all technical decisions to ensure that SU7 has excellent performance and quality.

When talking about the design concept, Xiaomi emphasized the important position of cars in the automobile industry, and said that the design of SU7 will stand the test of time. Xiaomi hopes that by returning to the essence of design, he will create body lines that conform to intuition and natural beauty and bring visual enjoyment to consumers.

Lei Jun said at the Xiaomi Automobile Technology Conference that the Xiaomi automobile model has been mass-produced on a small scale, but it will be released in "a few months" because it needs to continue various extreme tests.

The body size of SU7 is 4997mm long, 3000mm wheelbase, 1963mm wide and 1440mm high, which is praised as the golden ratio, showing its elegant and dynamic lines. What’s more remarkable is that it has the drag coefficient Cd0.195 of cars all over the world, and this excellent aerodynamic performance ensures the stability and fuel economy of vehicles when driving.

According to Lei Jun, the acceleration time of SU7 from zero to 100 kilometers is amazing, reaching 2.78 seconds, which even exceeds the 2.93 seconds of Porsche Taycan Turbo.

The SU7 not only performs well in acceleration performance, but also reaches a speed of 265km/h, exceeding the 260km/h of Porsche Taycan Turbo and the 250km/h of Tesla Model3. In addition, the SU7 also supports ejection starting, providing a customized driving mode with unlimited degrees of freedom. In terms of braking performance, its braking distance is 33.3 meters at a speed of 100 kilometers per hour, which is better than the Porsche Taycan Turbo’s 34 meters.

Regarding the pricing of SU7, Lei Jun said: "Don’t expect such a low price of 99,000 yuan, which is impossible. Cars with such performance and configuration usually cost more than 400 thousand yuan. Therefore, 149,000 yuan is not a reasonable price, and we should respect the value of technology. "

(reporting)

It is very important to choose products when operating in Xiaohongshu, and we need to adjust dynamically according to the changing market and users. In this article, the author summarizes the relevant methodology of selecting small red books, which may help you better cut into the operation of small red books.

Good choice of goods, no trouble in selling goods!

Seven points depend on the selection, and three points depend on the notes!

Choosing products is a long-term process, not a specific medicine that can be eaten at once!

The average person eats through the selection for 1-2 months, and within 7 days for talented players, even if you are Xiaobai, it doesn’t matter. It’s not out of reach to earn 10w+ a month!

Today, Brother Daren will take you through the following aspects to analyze the picture and text of Little Red Book. If you choose the products with the standard selection methodology, even if you are Xiaobai, you can finish reading it.

According to the data, among the 200 million people living in Xiaohongshu, 72% are post-90 s, and they are concentrated in the first and second lines.

Moreover, according to the user data provided by iResearch, the analysis shows that the main group of Xiaohongshu is women, accounting for more than 80%, which also fully conforms to the community sharing and e-commerce model and the shopping habits and user group characteristics of female users (as follows).

There are several scenarios in the behavior of users of Xiaohongshu: active search, viewing product reviews, understanding trends, seeking inspiration, and actively sharing.

Moreover, 60% of users search in Xiaohongshu at high frequency every day, with an average daily search query volume of nearly 300 million times.

Finding products with good recent data and high sales volume is also the fastest way to produce results.

Whether it’s graphic notes or video notes, first attract users’ attention through the content of the notes, then click on our product link, and finally make a decision to buy and place an order.

Most users rarely look at the content of the product details page and whether there is sales or not, and how the score is. Basically, if you think your notes are well shared, just buy and place an order directly.

The core logic of benchmarking products lies in:

I’ll sell what my peers sell well, and I’ll sell what my peers sell. I’ll sell any product that explodes, and I’ll use any form it uses. If it sends pictures and texts, I’ll send pictures and texts.

Because there is nothing new under the sun, the explosive products will still explode with great probability.

Mistakes in marking and following products:

1. Don’t look for enterprises：For example, if someone is an enterprise store and a flagship store, don’t follow.
2. No sponsorship：There is a sponsored account in the lower right corner of this note. Don’t follow it.
3. Not large.：The fan base of this account is over 10,000, so don’t follow.
4. No real people：Don’t follow the accounts and notes of some real people.

As the name implies, crowd analysis is to find the corresponding products according to the actual crowd attributes.

Although more than 80% of the users of Little Red Books are women, it is not enough for us to understand this, because before girls and girls, their needs were completely different.

For example, girls of every age have different demand for products, and different places, hobbies and needs are also different.

1. 20-year-olds and 30-year-olds have different needs for skin care products.
2. North and south, life requirements and entertainment needs are different.
3. People who like art are different from those who don’t.

People with different identity tags like different things.

Such as:Wear during pregnancy, early education, baby products, baby care, maternity experience, baby fashion, baby care products, baby food and so on.

Moreover, the needs of babies at different ages are different, and the focus of products will change with it, just like focusing on milk powder at the age of 0-1 and early education at the age of 1-3. Of course, you can also classify it in more detail, just one example.

For example, "novice bloggers pay more attention to some basic equipment, such as fill lights, brackets, and learning bloggers’ courses (virtual products), while bloggers with certain experience may have higher requirements for equipment, so our products can choose cameras, micro-orders, radio microphones and so on."

For example, "people in the grass-roots workplace pay more attention to cost-effective skin care products and office supplies, while those in the middle pay more attention to luxury and brand skin care products, while those in the top pay more attention to famous brands."

The same people, different seasons and different months have different needs.

For example, July and August are summer holidays, which is bound to be the peak season for tourism. Products can choose suitcases, storage bags, travel suits and so on.

The following are some recommendations for the products selected in recent months:

If you look at it with the naked eye, you can’t find products with high sales quickly. At this time, we need to use some data analysis tools.

Brother Daren had previously shared an article on the application of small red book tools: girls make small red books to make money! You must know these tools and skills ~

Recommend several mainstream platforms:New red data, thousand melon data, gray dolphin data.

note:You need to open a member!(Generally, newly registered accounts can be experienced for 1-3 days for free.)Of course, you can buy it directly from a treasure, which will be more cost-effective.

Skills of selecting data tools for xiaohongshu;

• Macro analysis:First sort the big categories, then subdivide the small categories, and choose the best price.
• Microscopic analysis:First note analysis, then account analysis, and final income analysis-execution.

The methodology of selecting products for Xiaohongshu is shared here today. What needs to be added is that the market is dynamic and people are dynamic. Don’t change it. We should constantly adapt to market changes and adjust our strategies in time.

Just like the Red Sea is already crowded, then we can try to cut into the blue ocean, with great demand, small competition, small investment and low requirements, which will enable you to get results quickly in Xiaohongshu.