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On July 14th, Pepsi-Cola and QQ Music, the head music platform of the young trend, successfully held the strongest sound on the 2024 Pepsi campus. With the blessing and influence of QQ music of the leading young audience, the strongest sound on the 2024 Pepsi campus is also regarded as a new starting point for the next ten-year journey of the Pepsi campus brand IP.

There is no limit to music, but desire is possible! The strongest voice of this year’s Pepsi campus is composed of 20 groups of campus singers from 26 competition areas across the country, which successfully entered the finals stage. Among them, powerful artists Ronghao Li, Dylan, Wan Nida, Shan Yichun and Che Che Che presented wonderful interactions and performances for the audience. QQ Music, as the joint producer of the strongest sound in this year’s Pepsi campus, provides all-round resource support and fully empowers young campus musicians to provide a stage to realize their dreams.

When you are young, you must sing your desire loudly, and 20 groups of players will compete at the peak to witness the birth of the strongest voice champion on campus!

The strongest voice of Pepsi campus has been committed to providing a multicultural youth stage for young people, tapping the creativity and possibility of music, and bringing courage and strength to the new generation to challenge themselves. This competition is divided into three parts: releasing the desire for new voices, singing the desire attitude, and dreaming for the peak. The contestants on the scene also showed their wonderful performances. On-site judges gave wonderful comments through the comprehensive performance of the contestants’ stage and typhoon. This time, the top three contestants with the strongest voice in Pepsi campus in 2024 were finally decided, namely champion Zhao Binbin, runner-up Yu Peishan and runner-up Zhang Mai.

Always love, always keep longing! The strongest sound of Pepsi Campus, which has arrived on schedule every year for eleven years, not only creates a stage with different energy and value for young musicians, but also enables countless musical talents to be realized. QQ Music and Pepsi have been working hard to find, excavate, respect and encourage young musicians, release their aspirations, and strive for their own high-light stage in life and realize their own dreams!

Release the young and eager attitude, and the annual music carnival is at this moment!

After the national finals of the strongest sound on Pepsi campus, the music carnival officially started! The singers present this time: Ronghao Li, Wan Nida, Shan Yichun, all made the top charts of QQ music for many times with their hit singles. More importantly, Dylan, the spokesperson of Pepsi, came to the scene to share his eager attitude, and brought surprise interaction with Che Che, the content partner of Pepsi’s strongest original club and one of the judges of this finals.

Shan Yichun set off a chorus with a song "When I miss you, the wind rises" and ignited the atmosphere. Wan Nida’s "MoJiaDai Mogadai" was sung in his hometown Fuzhou dialect, and the unique melody brought everyone to the free world that belongs only to her. Ronghao Li not only sang The Composer this time, but also performed a new song "One Hundred" specially created for Pepsi-Cola brand. He said that he not only wanted to do his best, but also wrote it in the summer, which was a good blessing to all graduates. He hoped that the new generation of musicians could keep their love for music in Do not forget your initiative mind forever.

As a spokesperson for Pepsi, Dylan also came to the scene wearing his own brand D.desirable and Pepsi’s co-branded money. His understanding of "Desire is possible" is that you should be bold when you are young, play bravely, desire comes from love, and as long as you are eager for the future, you can create infinite possibilities. The strongest sound of QQ Music X Pepsi Campus links young people with music, and pours music genes into Pepsi brand culture. The strongest sound of this year’s Pepsi Campus combines the cultural attributes of the young trend of QQ music to jointly help young people release their musical talents and young blood creativity, and resonate with the times.

With music as the carrier, we can ignite our dreams, so that every eager young person can draw a blueprint of their dreams and let their love and creativity continue. Just like the spirit conveyed by Pepsi brand, young people are encouraged to express themselves bravely and find the real meaning and value in their lives.

As the domestic head music platform, QQ Music represents the choice and authority of the music market. Apart from this cooperation with Pepsi, QQ Music also has deep interaction with many partners such as Heineken, Watsons, JD.COM, Mentholatum and Super IP. QQ Music links to more audiences through innovative content experience, conveys more profound cultural connotation and higher social value in music, and helps young people to grow up from growth to fame. At the same time, in the future, QQ Music will join hands with more brands to create more innovative marketing cases.

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　　[car home Electric Vehicle Technology] won an order of 500,000 yuan before it went on the market, which is enough to show that Tesla MODEL 3 is hot, and even quite a few people are purely "blind" and have no idea what kind of car it is before booking. Recently, a blogger in a foreign forum leaked the maintenance manual of MODEL 3, so the body structure and materials of MODEL 3 were exposed, and what does this mean?

● MODEL 3 is not a simple miniature version of MODEL S?

　　Tesla showed a subversive change with traditional car companies. MODEL S and MODEL X designed by former Mazda designer Franz von Holzhausen have also been recognized by most people in design, but the taste of "traditional cars" on MODEL S and MODEL X seems to be slightly strong. In contrast, MODEL 3 is a product that is more in line with future trends.

　　MODEL 3′ s 100-kilometer acceleration is less than 6 seconds, and the 21700 lithium battery with higher energy density is used. The cruising range of the two versions is 354km and 499km respectively, and it can be seen from the 8 cameras and 12 radars arranged on the body that it has the basic hardware of Tesla Autopilot 2.0. It is only a set of software programs to realize the high-level autopilot function. Therefore, it is still very powerful from the configuration point of view.

● Why didn’t MODEL 3 adopt an all-aluminum body?

　　Body material seems to be a means for emerging car companies to distinguish themselves from traditional car companies in the concept of building cars. All-aluminum body is considered by many people as the lightweight trend of future cars. However, why did the latecomer MODEL 3 change the material use scheme of MODEL S and MODEL X and adopt the steel-aluminum mixed body structure?

　　Aluminum alloy is light. Compared with the traditional steel body, MODEL S and MODEL X have greatly reduced the weight, so the power and economy will be improved accordingly. Of course, you don’t have to worry that the all-aluminum body is not strong. The technology of high-strength aluminum alloy has long been very mature. Through structural design, its strength can fully meet the requirements of automobiles. However, high-strength aluminum alloy is expensive, which is more expensive in manufacturing and maintenance than traditional steel. Therefore, at present, the all-aluminum body appears more on the relatively high-priced vehicles such as Land Rover Range Rover, jaguar XF and F-PACE.

　　Aluminum alloy is not only expensive in material procurement, but also more complicated in automobile manufacturing. Due to the material characteristics of aluminum alloy itself, in order to ensure sufficient strength, it needs a variety of riveting and welding processes in body-in-white assembly, and the natural processing cost will also increase.

　　Manufacturing cost is the main reason why Tesla decided to switch to steel-aluminum hybrid body, so it can further explore the price of products to attract more consumers.. Of course, this can also eliminate some consumers’ small concerns-the late maintenance cost of all-aluminum body is relatively high. When the car body is damaged by collision, it is difficult to reshape the aluminum alloy material. If the operation is improper, the parts are likely to crack or even break. After the damaged aluminum alloy parts, if the sheet metal process cannot be adjusted well, they can only be replaced as a whole. In addition, aluminum alloy materials need special technology to weld. Therefore, the all-aluminum body means that the later maintenance cost may be higher.

● What kind of body does MODEL 3 use?

　　Lightweight and low cost, so how does Tesla do it? Yes, steel and aluminum alloy are mixed and used. The following is the latest exposed Tesla body structure.

　　MODEL 3 uses ultra-high strength steel in the body side rail, A-pillar, B-pillar, roof side rail and floor beam, obviously to ensure the strength of the body main frame and improve the passive safety of the vehicle. For example, when dealing with frontal and side collisions, MODEL 3 can resist the impact energy and ensure the living space of the passenger compartment.

　　It is precisely because of the 25% small-angle collision test that the big brother Tesla MODEL S has not been able to get the "excellent+"evaluation on IIHS. Can MODEL 3 achieve better results through such strengthening measures? We can look forward to it.

　　The aluminum alloy material is concentrated in the tail, which may be related to the weight distribution before and after MODEL 3. We know that MODEL 3 adopts the form of pure motor rear wheel drive, and the rear bearing is subjected to more weight load of the whole vehicle, so in order to balance the weight distribution before and after, it is more appropriate to use lighter aluminum alloy at the tail.

　　Although MODEL 3 uses a large area of steel, due to the size, the vehicle weight is much lighter than MODEL S, and the vehicle weight is controlled at about 1.6-1.7 tons. The combination of aluminum alloy and steel combines various factors such as cost, power, economy and safety.

-Tesla’s internal side pillar impact test video is as follows:

More exciting videos are all on the car home video platform.

　　Perhaps the steel-aluminum hybrid body is also a trend in the future. Judging from the latest Mercedes-Benz S-Class and Audi A8, their bodies are made up of a variety of materials, the most representative of which is Audi A8, whose steel content has changed from 8% of the previous generation to 40%. Due to the progress of steel materials, the yield strength of ultra-high strength steel can reach more than 1500MPa, which is more conducive to improving the passive safety of vehicles. In addition, if the vehicle main frame wants to achieve a certain structural strength, the weight of this ultra-high strength steel may not be heavier than that of aluminum alloy.

● What does Tesla rely on to build MODEL 3?

　　At present, the main factory producing Tesla MODEL 3 white body is Fremont factory in the United States, which was once a factory jointly built by GM and Toyota. In 2010, Tesla CEO Musk bought the base for only half the estimated price at that time (about $42 million). Therefore, it can be said that Fremont factory still has some production experience in building steel body in white.

　　After MODEL S and MODEL X established brand image and recognition for Tesla, Musk began to take the more civilian product MODEL 3. In the face of greater shipments in the future, Tesla’s new Gigafactory factory will also play a role in providing lithium-ion batteries.

Summary:

　　Perhaps for consumers, how much aluminum alloy and steel are used is not so important. We only care about whether it is safe enough, whether the acceleration is not strong enough, whether the later maintenance is cheap, and so on. Judging from the price and positioning of MODEL 3, it is believed that the use of steel-aluminum hybrid body can also be accepted by consumers, because the later maintenance cost will be more affordable. What’s more, with the progress of ultra-high strength steel materials, perhaps the steel-aluminum hybrid body is also a development trend in the future. (Text car home Xia Zhimeng Image from the Internet)

Arguably, backed by big trees, there is no shortage of funds, resources and technology enterprises, and the mix should not be too bad. But from a realistic point of view, superior birth does not mean that you can easily succeed. In the automobile industry, many emerging "rich second generation" automobile manufacturing enterprises in recent years have encountered certain challenges in the early stage. The ultra-Vietnamese car is no exception.

According to public data, since its listing in October last year, the sales volume of Extreme Yue 01 has been in three digits. Two months before listing, the sales volume of Extreme Yue 01 did show an upward trend. However, since then, the sales of Extreme Vietnam 01 have turned sharply. In February of this year, Extreme Yue 01 only sold 147 vehicles. In April this year, the sales volume of Extreme Yue 01 was 362 vehicles.

It should be pointed out that, with the help of electrification, the recognition of local high-end models in China has been increasing, and the popularity has even surpassed that of traditional luxury brands. At present, there are frequent electric SUV models positioned at 200,000-400,000, and the sales of many models have reached thousands or even more than 10,000. In contrast, the market performance of Extreme Yue 01 is somewhat dwarfed.

To put it bluntly, as a brand of cooperation between Baidu and Geely, it can be said that it has gathered almost all the prerequisites that new car-making forces dream of, such as capital, technology research and development, and manufacturing system.

Driven by the joint efforts of Geely and Baidu, the car-making project of Jidu Automobile, the predecessor of Jiyue Automobile, has advanced rapidly. In just one and a half years, the limited edition of ——ROBO-01 lunar exploration, the first model of Jidu automobile, was born. ROBO-01 turned into 01 after a year of turning around because of the qualification problem of building a car. At this time, it was only two and a half years since the establishment of Distance Concentration.

From the product point of view, the ultra-01 is also remarkable.

Let’s talk about origin first. Extreme Yue 01 is developed based on the vast architecture of Geely SEA, and it is a sister car with the latest pure electric products of brands such as Extreme Krypton 001, Volvo and Polar Star.

Let’s talk about design Jiyue 01 has won three design awards: 2023 Red Dot Award, 2023iF Design Award and 2022GOOD DESIGN Award.

But the most brilliant thing is the intelligent level of Extreme Yue 01.

It is reported that Extreme Yue Auto decided to be a vehicle-level operating system SOA when defining Extreme Yue 01, and integrated it with electronic and electrical EEA into an intelligent architecture JET to realize global, end/cloud integration.

Moreover, Extreme Yue is also the second manufacturer to mass-produce pure visual intelligent driving solutions after Tesla. Extreme Yue 01 adopts a "pure vision" scheme based on high-definition camera, millimeter-wave radar and ultrasonic radar, and comes standard with a "ROBO Drive" intelligent driving system, and can subscribe to the ROBO Drive Max advanced intelligent driving system for 12 months for free.

In addition, Extreme Yue 01 also deeply integrates the technical capabilities of ERNIE Bot, Apollo, Baidu Map and Xiaodi.

It is worth mentioning that the system of Extreme Vietnam 01 is updated very quickly. Less than 5 months after listing, Extreme Yue 01 has pushed OTA 5 times. The latest V1.4.0 version has upgraded 200+ functions, including OCC(Occupancy Network Technology) visualization effect, two-way integration of SIMO and ERNIE Bot model, etc.

In the view of Extreme Vietnam and Baidu, the intelligent level of Extreme Vietnam 01 comes from the first echelon in China. Li Yanhong, founder of Baidu, once said that "Jidu will lead the Tesla generation in autonomous driving technology".

Such hard-core product strength also gave great confidence to Xia Yiping, CEO of Jidu Automobile at that time. He once said: "My goal is to sell 10,000 units a month. There is really no need to worry about building a car now, but it doesn’t mean that you can sell it if you build it. " In addition, Xia Yiping also revealed that "in 2028, Jiji will have the ability to deliver 800,000 car robots throughout the year".

However, the market performance of Extreme Yue 01 did not develop according to the official expectation.

From the anecdotal point of view, an objective factor is the fierce market competition. At present, the medium and large SUV market where Extreme Yue 01 is located has gathered competitors such as its sister cars Krypton 001, Tucki G9 and Zhiji LS6, and there are also star models such as Tesla Model Y at the same price. Fierce market competition objectively hinders the difficulty of "breaking through" from the market.

On the other hand, the core advantage of Ji Yue 01′ s intelligent driving has not brought too strong attribute bonus. Even if the intelligent driving level of Extreme Yue 01 is excellent, it can only be applied in a few big cities at present. The nationwide opening of PPA is expected to wait until after the listing of Extreme Vietnam 07. However, Tucki, Weilai, and Huawei all have more brand-name intelligent driving systems than Jiyue.

In addition, due to the low ownership of Extreme Yue 01, the users who have experienced the extreme Yue intelligent driving system are also limited, and the advanced intelligent driving system has not directly stimulated sales.

In fact, as we all know, one of the important reasons for the sluggish sales of Extreme Yue 01 is the lack of popularity and low sense of existence.

"From April 2023 to September 2023, we didn’t publicize it for nearly half a year. It takes only seven months for users to know more about Extreme, and it takes only four months for Extreme 01 to go public. " Xia Yiping said.

In March of this year, Xia Yiping pointed the finger at marketing when reflecting on the reasons for the sluggish sales of Extreme Yue 01. "When a user enters the Extreme Yue store, the first question to think about is not that I want to buy a car, but what brand is it, which requires us to solve the problem."

According to reports, from January this year, Jiyue Automobile began to make a big change in the entire marketing and sales team, and it personally led the team to start the reform of marketing and sales. Since the end of March, both the UD- user development department at the marketing end and the UO- user operation department at the sales end have undergone personnel adjustment. Xia Yiping personally took charge of the marketing end UD- the head of the user development department; Andy.Gao from Tesla is the head of the sales UO- user operation department.

In addition to organizational changes, Xia Yiping believes that the sales methods need to be adjusted accordingly. "In the past, many stores attracted users with simple and rude preferential policies, and sold things wrong," Xia Yiping said. "Extreme Yue 01 wanted to sell experience instead of hardware."

Xia Yiping put forward new sales requirements after focusing on sales. "Users don’t have to buy a car, but they should know the brand when they leave." At the same time, they also increased the live broadcast to publicize intelligent selling points to attract scientific and technological people.

In addition, the soon-to-be-listed second model, the Extreme Yue 07, will also bring new increment to the Extreme Yue automobile. However, in the industry’s view, it will take some time for Jiyue to get out of the painful period.