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Double super in one city! Why is Qingdao football fruitful?

Public Network reporter Mao Daoguang reports from Qingdao

The past weekend has become the most unforgettable day for Qingdao football!

In the 29th round of League A, Qingdao West Coast, which holds the initiative, beat Guangzhou team 2-0, thus locking the Super League seat in advance for next season. At this point, there are two Super League teams for the first time in the history of Qingdao football, and it has become the seventh city in China that will soon have the "Super League Derby" after Shanghai and Guangzhou.

Success is never achieved overnight. In the past ten years, Qingdao professional football has set foot on the top of the mountain and once fell into a trough. Fortunately, Qingdao football has never given up lightly, and with a tenacity, it has regained the road of chasing dreams in difficulties.

One city "double super"! At this moment, Qingdao football has realized the "dream of two heroes" in the top leagues in China, and let the whole country see the profound connotation of "Football City" and let football become the shining business card of this city again!

01

Looking back at Qingdao football in recent years, there are too many moments worth remembering!

Drinking ice for 9 years, blood is hard to cool! After many years of silence, Qingdao Manatee returned to the Super League from China B, and made its home debut 10 years later in Youth Stadium, the first 50,000 professional football stadium newly opened in Shandong this season, beating former enemy Beijing Guoan 3-1, which made countless fans dream back to 10 years ago and rekindled the hope of Qingdao football.

Qingdao West Coast Football Club, formerly known as Qingdao Kangtaiyuan Commercial Concrete Football Team, was established in 2007. In 2019, it was awarded the qualification of Grade B, and officially entered the China Football Professional League in 2020. In April, 2022, Qingdao Youth Island Football Club officially moved into German Football Asia Base. After playing in League A in the 2022 season, the young team hit it off with the West Coast, a city of youth, and set a more ambitious goal: changing its name to the West Coast, fighting for Qingdao and fighting for the West Coast New District.

The home relocation to Qingdao West Coast University Town Stadium marks that Qingdao West Coast New District has the first team to compete in professional football matches. As a new landmark of the West Coast New District, Guzhenkou University Town Stadium can accommodate 20,000 people and is one of the closest stadiums in China. It has been officially unveiled and put into use on May 10th this year. As the home of Qingdao West Coast Team in League A and Qingdao Red Lion Team in League B, it has been frequently unveiled in national competitions.

This autumn, Qingdao Manatee relegated to the Super League two rounds ahead of schedule, Qingdao West Coast overtook the Super League one round ahead of schedule, and Qingdao women’s football team returned to the domestic women’s football professional league, all of which are inseparable from the silent cultivation of Qingdao football for many years. With the end of the "Jinyuan Football" era, the inherent advantages of Qingdao football have gradually emerged, and the achievements of football development and youth training have blossomed everywhere, which has also polished the "golden signboard" of football again.

"The success of the West Coast Club is inseparable from the attention of the municipal party committee and the municipal government and the support from all walks of life. With two super league teams, Qingdao football has reached a new height. I hope that we can make persistent efforts next, and Qingdao Football can continue to contribute to China Football. " Tian Weiguo, director of Qingdao Football Activity Management Center, said this.

02

As a prestigious "Football City", on January 25th, 2022, Qingdao was successfully selected as one of the first nine key cities for football development in China during the 14th Five-Year Plan period. This is the third time that Qingdao has won this honor since 1979 and 1992. In 2023, Qingdao Football has achieved full coverage of football professional clubs at all levels, including Super League, China A, China B, Women A and Five Super League.

The achievement of such excellent results is inseparable from Qingdao’s policy support for football development.

In terms of support for professional sports clubs, Qingdao Sports Bureau issued the Measures for Supporting and Encouraging High-level Professional Sports Clubs in Qingdao according to the spirit of the document "Implementation Opinions on Promoting National Fitness and Sports Consumption to Promote High-quality Development of Sports Industry". The Qingdao Municipal Sports Bureau will set up a sports industry support incentive fund, which will invest 35 million yuan every year to support the high-level professional sports clubs in Qingdao, and reward them according to the results of professional leagues.

In November of the same year, the leading group for the promotion of football reform and development in Qingdao also issued the "Construction Plan of National Key Cities for Football Development in Qingdao during the Tenth Five-Year Plan". The plan clearly sets the goals to be achieved by 2025, focusing on building 1-2 super league teams; Realize the 9-level elite echelon of Super League Club and the 7-level elite echelon of Zhongjia Club; Set up 1-2 professional women’s football clubs … and the goal of focusing on building 1-2 super league teams was first fulfilled this autumn.

Looking at the whole country, there are only a handful of cities that can be called "football cities". Qingdao has enjoyed a good reputation for many years, which is inseparable from its excellent youth training system and good youth football competitions.

For a long time, Qingdao youth football has a profound foundation and outstanding achievements in youth training. The traditional event "Mayor Cup" campus football league has gone through 32 seasons. The league also achieved full coverage from the primary school, junior high school, senior high school and university four-level campus football league system. By the end of 2021, the "Mayor Cup" campus football league had organized 3,694 games, in which 22,553 players from 1,510 teams participated. Qingdao campus football is constantly exploring the deeper field of integration of sports and education. The introduction of a series of security policies and the practice of trying first provide protection for children who like playing football and take care of their studies.

By 2023, 10 Qingdao athletes, including Wang Ziming, Liu Yang, Li Lei, Wei Zhang, Wang Haobin, Li Suda, Liu Chen, Zhang Yiqian, Shuo Yang and Shao Mingzhen, have been selected into national football teams at all levels, and outstanding talents are constantly emerging; Qingdao U9-U14 football team won five championships in six groups in the 2023 Shandong Football Championship, and Qingdao U16 women’s football team became the first team to advance to the top four of the National Student (Youth) Games, with excellent competitive results.

In addition, Dong Lu, a well-known football commentator, also praised Qingdao’s youth training in the recent live broadcast. He said that Qingdao has a large number of football talents and good football development genes. Youth training clubs such as Qingdao West Coast Football Club and Qingdao Zhuifeng Youth Football Club have performed very well on the field, and many high-level athletes and coaches are also impressive.

03

"Fight, Qingdao team!" It is not only a slogan, but also engraved into the football memory of a generation.

Counting the football history of Qingdao, at the beginning of the China Professional League, Qingdao established its own professional team-Qingdao Manatee. The time can be traced back to December 31st, 1993. Qingdao Manatee Football Club was formally established, and it became one of the founding teams of Chinese Football Association Super League together with Shandong Taishan, Beijing Guoan, Tianjin Jinmenhu and Shenzhen Team.

In 2002, Qingdao Yizhong Manatee hired Li Zhangzhu, a famous Korean coach, as the head coach, and the team won the China Football Association Cup, which was the first national championship in the history of Qingdao professional football. Qingdao Huanghai Qinggang Team won the championship in the 2019 season and successfully overtook it. In the 2020 season, Qingdao Manatee Team and Qingdao West Coast Team also staged the "Qingdao Derby" in the second season. In the 2021 season, the Qingdao Manatee team took the lead in rushing to the A, and the West Coast team subsequently succeeded in rushing to the A in the play-offs of the 2021 season. In the 2022 season, the two teams will continue to stage the "Qingdao Derby" in the Chinese team. Last year, the Manatees took the lead in overtaking, and the West Coast team gained a foothold in the Chinese team. By the 2023 season, the West Coast team was successful, while the Manatee team was successful in relegation in the Super League.

At the recently concluded 2023 China Qingdao Fashion Sports Industry Conference, Liu Jianhong attended as a guest, also talked about Qingdao at the scene, and praised the development of Qingdao football. He said, "In 1996, as a reporter of CCTV’s Football Night, I came to Qingdao to interview League A and B, and witnessed the process of the Manatees returning from League A to League A that year." After leaving CCTV, Liu Jianhong came to Qingdao again in 2021. He presided over the expedition ceremony of Qingdao Manatee. The Manatee was successfully upgraded from B in that year, and it was successful at the end of 2022. Today, the Manatee has become a strong force in the Super League again. As a football city, Qingdao and Liu Jianhong have witnessed the ups and downs of Qingdao football for so many years.

In the long history of football development in China, Qingdao football has experienced ups and downs, but it has never been absent.

04

Derby is an unavoidable topic in a region where football is booming. Two teams in the same region staged a "peak showdown", accompanied by tens of thousands of fans shouting like a tsunami, the two sides joined hands in the game to contribute to the offensive and defensive war, and the fierce physical confrontation and the collision of beliefs among fans undoubtedly made it the most eye-catching game at present, which also made the football economy "hot"!

Looking around the world, there are the famous Manchester derby and North London derby in the Premier League, the national derby between Real Madrid and Barcelona in La Liga, the "Milan duo" in Serie A, and the most intense national derby between Boca and Riverbed Argentina.

In China, the derby in the same city is also one of the most concerned games. Compared with the "Jinglu War" and "Jingyue War", the once Guangzhou Derby, Wuhan Derby and Tianjin Derby gradually disappeared from public view with the fading of "Jinyuan Football". Now, the joining of Qingdao Derby not only injects fresh blood into the league, but also appears more precious in timing.

Looking forward to the 2024 season, Qingdao will usher in the "city derby" of the Super League for the first time, Qingdao manatee and Qingdao West Coast will usher in "love and kill each other", and the "football economy" will gradually spread from the north shore of Jiaozhou Bay, which was on fire this year, to the west coast of Jiaozhou Bay. At that time, the two teams will also dedicate a wonderful showdown for Qingdao and even the national fans.

One city "double super"! This is an affirmation of the hard work of Qingdao football for many years, and it has injected a "cardiotonic agent" into the development of Qingdao football. Whether manatees avoid relegation, or the West Coast overtake, or the gradual improvement of the youth training system, to a certain extent, it reflects the long-term vision and unremitting pursuit of Qingdao’s football career development.

Dapeng rises with the wind in one day, soaring to Wan Li. In the future, Qingdao Football will take advantage of the east wind of "building a key city for national football development" to vigorously promote the deepening of football reform, do a good job in training and transporting youth football, comprehensively improve the overall development level of football, and make the reputation of "Football City" a "golden signboard" of Qingdao.

18 ways girls can be.

There are many rules in this world, some of which can support us, but others will hinder our growth, such as "girls should look like girls", "women should get married and have children early" and "girls should not engage in sports that belong to boys" …

Many women have heard similar words when growing up. These voices seem to be everywhere, and the subtle influence and great pressure brought by gender stereotypes limit girls’ lives in all aspects.

But there are some girls who choose to stand up and say "no" bravely-they care more about pursuing their love and exploring the life they want, the life that live high longs for.

"I want to be myself."

Today, we selected 18 female stories that bravely challenged stereotypes and explored the possibility of life.

Let’s feel their power together.

1.

Girls can be strong.-I once climbed a mountain with an altitude of 2338 meters without assistance and only one protective rope.

2.

Girls can have a sense of direction.I have a strong sense of direction and spatial imagination. I like all kinds of maps. I can read paper maps in primary school. I don’t get lost in a strange city, and I don’t turn by car, so I won’t lose my sense of security wherever I go.

3.

Girls can be heroes who save lives.-I lived in a closed village near the Yangtze River. At the age of thirteen, I rescued my drowning classmates in the shallow waters of the Yangtze River. I took off all my clothes before going into the water and finally went home in clean clothes. At that time, I thought it would be good to take off my clothes and put them on, and go home as usual, but I may have misjudged the malice of my peers. I took off my clothes and suffered many attacks.

Today, a long time later, I can finally tell such a thing. I think if I can go back to thirteen years old, I must say to myself: You are so brave, you are so great ~

4.

Girls don’t have to be pleased with themselves.

5.

Girls can talk about sex openly.-Engaged in sex education. I hope to correct some public misconceptions about sex; I hope that China will popularize scientific sex education, so that everyone has the right to enjoy sex freely.

6.

Girls can be the "pillars" of the family.—— In April 2014, less than one year after graduation, the deposit was less than 10,000. The old house (rural house, wooden structure) at home for more than 20 years caught fire because of aging circuits, and everything turned to ashes. There are parents, grandma and I (the only child) at home. It is difficult for parents to save money all year round by farming in the countryside. Grandma is old and sick, and she stays in bed all the year round. I borrowed 100 thousand to build a house for my family. I paid off all my debts this year.

7.

Girls can protect themselves and others without waiting for others to protect them.-When I was in graduate school, the dormitory next door caught fire, and the fire extinguisher was ineffective. After the alarm, I quickly judged the fire and evacuated all the people on this floor and the upper and lower floors. At the same time of evacuation, the students were told to cover their nose and mouth with wet towels, take the stairs downstairs, and finally close (unlock) the fire door to leave, waiting for the fire brigade to go out, and silently watched the time when the fire brigade went out.

8.

Girls can fight against power.-My 25-year-old daughter, I, beat my 51-year-old father who abused his mother.

9.

Girls can give themselves to the world.-Female doctors participated in Doctors Without Borders, and participated in more than a dozen rescue projects in battlefields: Pakistan, Afghanistan, Sierra Leone and Somaliland.

10.

Girls can compete with big men for CPR.

-The female doctors in our emergency department have no pressure _(:3/ ah … So the girls in clinical medical colleges are stronger than those in other hospitals as a whole.

11.

Girls can engage in nuclear weapons.-studying nuclear engineering, yes, nuclear reactor engineering. In four years, PK lost nearly 100 men and won the first place in the whole department; I chose the nuclear reactor experiment for my graduation project. In winter, I wore two down jackets, screwed valves, did electric welding and played with high temperature and high pressure in a laboratory without heating, and finally got the only excellent one at the school level. Now I’m studying PhD in the United States, or I’m still engaged in nuclear studies. The only girl in the group, the tutor doesn’t like my sister to do experiments, so I’ll toss and change my tutor. I hope the toss will not end badly, and I pray for blessings.

12.

Girls can be very courageous.-After leaving the scene of the explosion, fix the position of each corpse at the scene.

13.

Girls can be fearless of challenges for love.—— English major at Grade 13 University of Traditional Chinese Medicine, female. My senior year wants to follow an old Chinese doctor in massage. The other party refused, saying, What are you doing for being so thin and short? Go and get acupuncture. In front of the patients and other brothers, I only took off my vest in the winter. On the ground, with two thumbs, I made ten hungry tigers pouncing on food in a row (like push-ups, but not straight up and down, which is more difficult), and then I became the teacher’s first female apprentice. In the end, the object of study was not this master, and the later master was also a female and a child massage expert. Well, actually, she taught me how to eat like a hungry tiger. She is the only one who can get full marks in the tuina testing instrument in our school, including men and women. Massage major, tall and male, is indeed an advantage. I am 160, and my master is 155. And the performance created by our department is 10% of that of a top three hospital.

14.

Girls can be good at science.-Graduated from the Physics Department, one of the departments with the most unbalanced male-female ratio in Tsinghua University. When we first entered school, we girls often fell into doubt whether we could study as well and do research as boys. Later, when I graduated, a girl went to Princeton to continue her Ph.D. in astrophysics, just because she loved watching the stars in the sky when she was a child. A girl went to Yale to study for a doctorate in geometry, because doughnuts and coffee cups are a topological point. My favorite girls, who dare to love and fight, care whether it is considered the domain of boys dominate.

15.

Girls can not give up their development for marriage and children.-My mother, who got a college diploma when she got married, got her doctorate at the age of 49.

16.

Girls can "go around the world with swords and see the prosperity of the world".—— In the third year of work, the whole person was very consumed and didn’t like this job. Since childhood, he has always followed the so-called correct life track. On my 27th birthday, I resigned and decided to travel: list the places I want to go, make long-term and short-term plans, make strategies, buy equipment, and hit the road! In the past three years, I have visited all the provinces and more than 70 countries in China, seen a lot of scenery and all kinds of life, and the whole person has taken on a new look, with confidence and courage to face life calmly.

17.

Girls can be the best role models for girls.-I want to talk about my mother. In the 1970s, when material conditions were scarce, my mother formed a thinking of equality between men and women from an early age. She believes that the first essence of women is independence, spiritual independence and material independence, and they should have their own independent ideological system. My mother has been living a very lively life, making many friends, mostly male friends. In the face of unhappy marriage, I made a decisive decision, and there was no room to leave home clean. The only requirement was that I must follow her. In that 1990s, how difficult was it for a girl to leave her marriage and leave home with her children? After the divorce, she stayed at her grandmother’s house. On the one hand, she worked in a public institution, on the other hand, she ran her own small business.

When I graduated from primary school, my mother had bought a suite and a car independently. When I graduated from middle school, she sent me to a private middle school by herself. When I graduated from high school, my mother bought two suites and changed three cars. By the time I graduated from college, she had prepared all the money for my study abroad.

However, these material things are not the most important. The most important thing is that she is my best friend. I claim to be an independent and rebellious new woman, but my mother and I are very close. Our communication goes deep into any field, and we are not afraid to hide, criticize or understand narrowly, but empathize with each other, just like bosom friends.

Now that I am in a foreign country, I have to call her for 20 minutes every day, and I have to hug her every time I meet her. This relationship between mother and daughter is envied by everyone around me.

My mother taught me to love and be independent. She doesn’t like housework, but she is very proficient. She cooks good Sichuan food and washes all my clothes. She loves life and everything, so she is unwilling to give up, willing and willing in the process of balancing the relationship between family and career.

18.

Girls can be everything they want to be.

The author said:

I can often feel all kinds of negative comments about girls in society in my life. If you are beautiful, you may suffer from gossip, and if you are not beautiful, you may be bullied; "Strong women" will be said to be "unmarried", and other girls will be said to be "money worshippers"; Not losing weight is called "not self-discipline", and losing weight is criticized as "body anxiety" …

Today’s article is to convey some strength to girls. This is what girls really look like: we have the courage and ability to do what we want to do and become what we want to be, without being evaluated by others and society.

Regardless of gender and circumstances, we can fight according to our own will and strive for live high’s greatest potential. I always think that people are the proudest and dignified when they are struggling.

I hope that everyone who has expectations for what kind of person you "become" can believe that you are destined to shine your own light, and nothing can stop you-sometimes just because you have gained such courage, you are one step closer to what you want to be.

32 historical photos, reviewing history

In 1979, 518 meters above the street in new york, a worker was responsible for installing the antenna of the World Trade Center, which attracted attention to his security measures. The train carriages in the 1890 s showed the comfortable travel environment at that time. In 1987, a building in alba iulia was relocated. In the 1890s, the picture of an Inuit warm wife showed deep love. In 1901, Anne Edersen Taylor survived by going down Niagara Falls in a wooden bucket. Children’s skulls without deciduous teeth and human hearts without blood reveal the strangeness of life.

In 1993, Queen Elizabeth II tested a combat rifle. In 2006, Qatar auctioned the world’s most expensive telephone number 666-6666 for 1.5 million pounds for charity. The duel between WWE legend Andre and boxing legend Mehmetali was impressive. The oldest copper fishhook found in the archaeological site of Ashkelon reveals ancient fishing techniques.

The colonial life during the British Empire and the abnormal brain of Russian poet Vladimir Mayakovsky glimpse the cruelty and strangeness of history. Franz Reichelt died trying to test his parachute, and the photos were chilling. The similarity between chimpanzees and human fingers is thought-provoking. Nelson mandela became the South African President after 27 years in prison, showing people tenacity and victory. Warren Buffett’s life in his youth glimpses the trajectory of future billionaires.

Newton’s original handwriting and a group of people celebrating the arrival of bananas in Norway outline the subtle interweaving of individuals and history. Marilyn Monroe’s wedding photos reveal the reality under the dreamy appearance. Kung Fu superstar Bruce Lee, dressed in the uniform of the Reserve Officers Training Corps, presents a multifaceted life. Tokyo’s urban buildings are as dense as chips, emitting modern prosperity.

The scenes of ancient Greek and Roman athletes cleaning their bodies with oil and grinding fine sand make people understand the way of life of ancient culture. The vertical staircase scenery in Hawaii is amazing. Beauty in modern dress style shows the evolution of fashion. During the Iranian revolution in 1979, the scene of burning the American flag showed political turmoil.

The night view of Italy reflects the light of the city, just like a shining river flowing to the sea. The wooden houses on the Polish Tartrat Mountain exist like fairy tales. Blue gem ring, which has a history of nearly 2,000 years, once belonged to the Roman emperor Ka Rygula, and it is stained with the blood of history.

Cindy Chin’s pencil-carved works of train art show the combination of creativity and skill. The London boy in historical photos shows complex emotions in the face of family death. These 32 historical pictures guide us to review history, feel the long river of time and enjoy the colorful life. Which of these photos do you think impressed you the most?

# century famous painting! # # Exploring the mystery of art # # Shocking works # # Real times # # Corbusier’s works # # Talking about the history of Russian art # # Moving Matisse # # Anecdote in the Art Museum # # History of exotic paintings # # Review after a hundred years #

Look at 2023 | Park Xuedong, General Manager of Beijing Fashion Holdings: Focus on the development of the fashion industry in the capital

Standing at the end of 2022 and looking at 2023, entrepreneurs, as an important force in China’s economy, how do they view the current economic policy in China and what are their expectations for the future economy in China? The Beijing News Shell Finance invited more than 100 entrepreneurs from all walks of life to complete their thoughts on the new year by questionnaire and explore the new impetus of China’s economic growth.

Shell Finance made an appointment with Park Xuedong, Deputy Secretary of the Party Committee and General Manager of Beijing Fashion Holding Co., Ltd.

Park Xuedong, Deputy Secretary of the Party Committee and General Manager of Beijing Fashion Holding Co., Ltd.. Figure/Respondents for the picture

Shell finance:What are the "small goals" for you and your company in the coming year?

Park Xuedong:My small goal is consistent with the small goal of the enterprise: slow down as soon as possible, regroup and start again.

Shell finance:To achieve this goal, what kind of help and support do you want, or what kind of good news do you want?

Park Xuedong:I hope we can overcome difficulties with the spirit of altruism and mutual assistance, and hope that everyone and every family will be safe and healthy. Specific to the fashion holding company, I hope that every employee of the company will have no worries and devote himself to all jobs in the capital fashion industry healthily and happily. Fully implement the spirit of the 20th Party Congress, the spirit of the Central Economic Work Conference, the spirit of the "two sessions" of the whole country and the spirit of the 13th Party Congress of the city, conscientiously implement the decision-making arrangements of the Municipal Party Committee and the Municipal State-owned Assets Supervision and Administration Commission, fully, accurately and comprehensively implement the new development concept, accelerate the construction of a new development pattern, base on the development of the capital in the new era, adhere to the general tone of steady progress, better coordinate the prevention and control of epidemic situation and enterprise development, and further focus on the high-quality development of the fashion industry in the capital. Clear direction, boost confidence, deepen reform, strengthen management, guard against risks, integrate resources, stabilize scale, improve quality and efficiency, and work together to build the flagship of the capital’s fashion culture industry.

Beijing News Shell Finance reporter Yu Menger

Editor Jake proofreads Liu Baoqing.

Football physical fitness: how do I maintain my physical fitness during the season?

Hello, everyone, today we share how I keep fit during the season. I hope you like it!

front cover

In 2020, Joshua kimmich scored the winner in the match with Dortmund. In that match, he ran 13.73 kilometers. This is the sport of football and kicking. In this sport, most of the running is not jogging, sprinting, walking, jogging and then sprinting. Because of this, the best way to improve physical fitness is to carry out high-intensity training.

We can achieve this goal by sprinting or intermittent training, but the least boring way to improve physical fitness is to use the ball for high-intensity training, which is also the focus of today. Today we will share the training methods to keep in shape during the season. Let’s officially start:

warm up

Before we start training, make sure that we have fully warmed up, do some dynamic stretching and sprinting, so that all our fast muscles will be activated, thus reducing the risk of muscle strain. Take 10 minutes to relax, and then start formal training.

Figure 1- Warm up

This is the only part that does not include the ball, and it is one of the very good agility and quick training.

We can find a friend, or install an application on our mobile phone, which can flash colors and numbers for us for 10 times as a group. I

Figure 2- Fast Move on Command

When our cell phones flash or our friends shout out a color, we sprint to the sign plate and then go back to the middle. About 30 seconds, depending on the length of the interval. In short, do five groups and rest for 30 seconds between each group.

Figure 3- Gap Time

The rest of the training is divided into three small cycles. The first cycle is what we see now. Before Ronaldinho’s dribbling training and shooting, he makes a 30-yard sprint dribble.

Figure 4- Fast Dribble

This training is great, because it can train our dribbling speed, dribble in a narrow space, and persist in dribbling when we are tired.

Figure 5- Exercise dribbling speed

It’s a hard training, but it’s important for us to keep high shooting quality. Imagine that we will be very tired in the 80th minute of the game, so even if we are tired, we should be able to shoot correctly.

Figure 6- Correct Shooting

In this cycle exercise, we can jog or walk back to the starting point as a break between repeated exercises.

If we only have one or two balls, run after them, make sure we are jogging, then jog back to the starting point, and then give yourself an extra 30 seconds to rest.

Figure 7- Jogging or Walking

In addition, because it takes a long time to start each action, you should do it for 15 minutes before continuing this circular action, and it should be very fast.

Before entering the second cycle, give yourself three to five minutes to rest. We should make sure that each cycle has intensity, and even if we are tired, we should work 100%.

Figure 8- Guaranteed Strength

In the second cycle, we make 10 passes to the wall, then zigzag dribble to practice turning and dribbling, then rush out and beat the last sign plate with one of our actions.

Figure 9- Passing the ball to the wall

Put the sign plate 8 to 10 yards away, make sure we don’t go straight through it, rush out of the sign plate for at least a few steps, then cut back the sign plate and walk back to the starting point.

Figure 10- Switch back the sign plate

Once again, this is our break time, and a sign plate is set for passing the ball on the wall to ensure that we keep good habits when passing the ball and that we will not be lazy.

This cycle improves our ability to pass, touch the ball with the first foot, dribble and cut inside with the ball, and the ability of all 1V1 to beat the defender.

All this will make our leg muscles stronger, and at the same time enhance our heart and lung function. Do it for 10 minutes, and then rest for three to five minutes before continuing.

Figure 11- Cardiopulmonary Enhancement

Figure 11- Cardiopulmonary Enhancement

The hardest part was left to the end. Many people hated doing this exercise, but it was the simplest exercise, and it was timed in 10 minutes.

Start by running back and forth, run to the small restricted area and then run to the penalty spot at the back, then run to the top of the restricted area and come back.

Figure 12- Simple exercise

After the round-trip run, start bouncing the ball as soon as possible, don’t rest for a few seconds before starting, and then bounce the ball 30 times before starting the next round-trip run.

Figure 13- Start the ball.

The key point here is that if we screw up and drop the ball, then we need to start the next round trip immediately, which puts pressure on the ball-passing part to ensure that we concentrate on the ball-passing and strive to maintain the quality.

If we don’t have this kind of pressure, then we will drop a few times, then pick up the ball on foot, and then continue to bounce the ball and give ourselves a long rest. After 10 minutes, we have finished the hardest part, but we are not completely finished.

Figure 14- No End

Although this is not the main part of training, it is very important to do 5 to 10 minutes of cold-body exercise, which will make our muscles less tense and help us recover from the next training.

Figure 15- Let the muscles loose.

Don’t skip this link, do some static stretching or the same dynamic movement as before, but with less intensity.

Figure 16- Don’t try to hide from the tiger

Figure 16- Don’t try to hide from the tiger

That’s all for today. Please continue to pay attention to the road of football for more exciting football teaching!

Stay away from the "swimming shoulder" Four postures make swimming more enjoyable

Recently, high temperature warnings have been issued in many places. The heat is unbearable, and many people choose swimming, which can not only cool down and exercise, but also lose weight, burn fat and shape their bodies. However, improper swimming posture can also cause harm to the body. Wang Jing, director of the Department of Bone and Joint and Sports Medicine of Hunan Provincial People’s Hospital, reminded netizens to be careful about "swimming shoulders".

What is a "swimming shoulder"?

Swimming is a sport that uses the shoulder joint the most frequently. "Swimming shoulder" is mainly caused by the frequent movements of the shoulder joint over the head when swimming, which leads to the collision between the subacromial coracoacromial ligament and the greater tubercle or rotator cuff tendon, resulting in subacromial bursitis and rotator cuff tendinitis, and the shoulder pain is induced.

In addition, when swimming, the upper arm needs to fully rotate and abduct, and the upper arm repeatedly exerts its strength. At the same time, due to the resistance of water, it exerts great pressure on the shoulder, and excessive exercise will lead to tendon injury of the shoulder joint.

What are the symptoms of "swimming shoulder"?

The clinical symptoms of "swimming shoulder" mainly include shoulder pain, including rest pain, exercise pain, nocturnal pain and movement disorder.

Specifically, acute injury is characterized by severe pain in the shoulder and decreased abduction ability of the shoulder; In chronic injury, the shoulder is dull and painful, while in abduction, the abduction is limited. In the early stage, it is often manifested as shoulder pain at rest or at night, decreased activity, weakened strength, etc., and symptoms such as persistent pain and frozen shoulders will appear in the later stage.

Which strokes are prone to "swimming shoulder"?

Compared with other strokes, people in freestyle, butterfly and backstroke are more likely to suffer from "swimming shoulder". Because the shoulder joint frequently moves above the head, the ligament under the acromion, the greater tubercle of humerus and the rotator cuff tendon repeatedly hit, resulting in local injury of the shoulder joint.

For example, in freestyle, the internal rotators such as pectoralis major and latissimus dorsi are often used in the "pull" stage, while the external rotators such as deltoid and infraspinatus are often used in the "recovery" stage. Generally speaking, the external rotator is weak and easily injured. However, the basic posture of breaststroke determines that its shoulder movement range is small, so it will be relatively better.

It should be noted that no matter what kind of swimming stroke, if the swimming action is not standardized, uncoordinated or too long, lack of sufficient warm-up and excessive exercise intensity, the shoulders will be in an excessive state of exercise.

How to prevent "swimming shoulder"?

First, the preparation activities should be sufficient. Warm up well before swimming, such as bending your head forward, leaning back and rotating your back from side to side for more than 10~15 times to move your neck; Shoulder shrug, arm circle drawing and chest expansion exercise 10~15 times each to move shoulders and chest; Stretch your legs, bend over, touch your toes with your hands, bend your knees, bend your hips and squat, and stand up alternately for 10 to 15 times to move your knees;

The second is to pay attention to maintaining the correct posture. The body is in a flat floating state, relaxed and stretched, the coordination of hand and foot movements is in place, and the swimming speed is balanced. It is not advisable to be too fast or too fierce;

The third is to control the swimming time reasonably. Each swimming time should not be too long, and it is recommended not to exceed 1 hour;

Fourth, relax properly after swimming. By stretching muscle ligaments, regulating breathing and supplementing nutrition, the body can recover better.

Remind that once you have shoulder discomfort, you should stop swimming. After 1-2 weeks of rest, the pain is still not relieved, so you need to seek medical advice in time.

How to treat "swimming shoulder"

It is recommended to stop all pain-inducing activities or training. At present, effective treatments include: using anti-inflammatory and analgesic drugs (oral, topical or local injection), ice compress, acupuncture exercise therapy, physical therapy and rehabilitation exercise.

If the above conservative treatment fails or rotator cuff tears occur, surgical repair should be performed as soon as possible.

Editor: Geng Jieyu

Although swimming is good, attention should be paid to health problems!

With the coming of summer, more and more people choose swimming as a way of fitness exercise. However, swimming venues are public places, and there are many complex health influencing factors. If you don’t pay attention to hygiene, you are likely to get sick during swimming. Keep this swimming tips in the pool, and spend a healthy and happy summer via China’s disease control trends.

Source: Zhejiang Publishing

How is the domestic beauty explosion made?

Customers are trying on makeup at the Perfect Diary Guangzhou Zhengjia Store. Perfect diary for the picture

A joint lip balm jointly launched by shanghai jahwa’s Meijiajing and White Rabbit. Photo courtesy of Tmall

The perfect diary and the 16-color eye shadow jointly launched by China National Geographic magazine. Perfect diary for the picture

On the cosmetics track, China brand is facing the situation of "falling behind at the start". China customers really began to accept the concept of cosmetics consumption after the reform and opening up, but at this time, foreign brands have accumulated huge advantages in capital, technology and publicity.

However, local cosmetics companies have not been "routed" as many people feared, but have gradually gained a foothold. What’s the secret? In recent years, a number of emerging domestic beauty brands have emerged, which makes consumers exclaim "the light of domestic products". What are the reasons behind it?

The reporter visited two China cosmetics companies: shanghai jahwa and Yixian E-commerce. The former is a century-old shop established in 1898, and it owns famous brands such as herborist, Liushen, Yuze and Meijiajing. The latter is a cutting-edge market that was born in 2016, and its "perfect diary" has become one of the hottest domestic makeup brands in recent years. Through their stories, we may be able to find the answer to the rise of domestic cosmetics.

Shanghai jahwa: a century-old shop with a new look.

In 1915, the cosmetics "Shuangmei" brand "Pink Cream" from China won the gold medal in the evaluation of Panama World Expo in San Francisco, USA.

This "Shuangmei" brand, which was widely welcomed by celebrities at that time, was produced by China Guangshenghang, one of the oldest national enterprises in the daily chemical industry, which was established in 1898. After the founding of New China, Guangshenghang changed its name to "Shanghai Household Chemicals Factory" after several reforms, mergers and reorganizations, which is today’s shanghai jahwa. Its brands such as "Meijiajing" Pearl Tremella Cream and "Ya Shuang" Cream, which were launched in the 1960s, have long been the collective memory of generations of Chinese people.

However, even shanghai jahwa, a local industry leader with profound knowledge, has a big gap with international cosmetics giants in terms of technology accumulation and market expansion. However, shanghai jahwa skillfully used the strategy of "Tian Ji Horse Racing" and broke out his own road of differentiated development.

The second trick is to "avoid its sharpness and open up a new track for Chinese medicine." No matter at home or abroad, consumers have a common pursuit for the "natural" attribute of cosmetics. Traditional Chinese medicine has a unique advantage as a cosmetic raw material because of its natural selection of materials and outstanding efficacy. If there is a clear gap between China enterprises and foreign brands in chemical technology in consumers’ impression, the gap is not obvious in the new track of Chinese medicine cosmetics, and even China enterprises are more knowledgeable.

Shanghai jahwa keenly grasped this point, and used the compound concept of "monarch, minister and assistant" in traditional Chinese medicine (that is, blindly taking Chinese medicine as the main ingredient, supplemented by several flavors) to prepare raw materials, thus creating a unique brand of Chinese herbal medicine cosmetics "herborist". "herborist" was a great success once it was launched. In 2008, it entered the Sephora cosmetics store on the Champs Elysé es, becoming the first cosmetics brand in China to go abroad.

"Domestic brands have a better understanding of China consumers and are better at telling brand stories with Chinese expressions." When summing up the competitive advantages of China brands and foreign brands, the relevant person in charge in shanghai jahwa told reporters. At the same time, the new product development of foreign brands often needs to be approved by the headquarters first, and shanghai jahwa believes that "local enterprises have a faster response speed in decision-making, consumer communication and channel adjustment and upgrading."

For the cosmetics market in China, it is easy to make a single "explosion" with differentiation strategy, but it is difficult for enterprises to grow at a high speed for a long time. Since 2003, local brands such as "Little Nurse", "Dabao" and "Ding Jiayi" have been acquired by foreign investors, and then they have been silent. Some insiders believe that relying too much on a single product is one of the reasons why these local enterprises are unsustainable.

In this regard, shanghai jahwa decisively adopted a multi-brand strategy to build its own "moat". On the one hand, the continuous research and development of "herborist" series of new products impacts the mid-to high-end market, on the other hand, it creates brands in different market segments. For example, in view of young people’s oily and sensitive dry skin, shanghai jahwa and Shanghai Ruijin Hospital developed "Yuze" series, which is the first medical skin care brand jointly developed with hospitals in China. At the same time, it has also developed "Goufu" which focuses on men’s skin care, and "Kaichu" which aims at the maternal and infant care market.

Behind the establishment of brand matrix in shanghai jahwa, there is high-intensity research and development as the support. The 2019 financial report shows that shanghai jahwa’s total R&D investment reached 183 million yuan, which is in a leading position in the domestic industry, and its R&D ratio of 2.41% is close to the level of international brands such as L ‘Oré al and Shiseido.

On May 6th this year, shanghai jahwa welcomed Pan Qiusheng, the new chairman and CEO. In a letter to employees, Pan Qiusheng bluntly said: The past few years have witnessed rapid development and evolution of the daily chemical and beauty cosmetics market in China, and the cognition and pursuit of beauty of a new generation of young consumers have changed greatly.

Shanghai jahwa, a century-old shop, is actively adjusting its attitude, trying to find ways that young consumers like and establish emotional links with them. In terms of understanding young people, this emerging domestic beauty brand may provide some useful experience.

Perfect diary: attracting more young people

Compared with the century-old history of shanghai jahwa, Perfect Diary is definitely a "young man" in the cosmetics market in China. But the report card of this "young man" should not be underestimated.

According to Chen Yuwen, co-founder of Perfect Diary’s parent company, Yixian E-commerce, at present, the fans of Perfect Diary have exceeded 25 million, and the monthly exposure has exceeded 1 billion. In this year’s "Queen’s Day 38" promotion, the perfect diary’s cat eye shadow tray and puppy eye shadow tray were sold out within 4 minutes, setting a record of selling 2,000 pieces per second …

In the capital market, the performance of Perfect Diary is also very bright: four rounds of financing have been completed in four years, with a valuation of 2 billion US dollars. Among the investors, there are many well-known institutions such as Zhenge Fund, Gaochun Capital and Gaochun Capital.

Why does a startup company established in 2016 dare to enter the cosmetics market surrounded by "strong enemies"?

In Chen Yuwen’s view, because the cosmetics market in China has entered an era of drastic changes: the market is changing, the channels are changing, and consumers are changing. These changes together constitute the "right time and place" of emerging domestic beauty products.

"Compared with countries with similar GDP levels, China’s beauty penetration rate is low. We judge that there is still a lot of market space for beauty products in China." Chen Yuwen told reporters that in 2017, the penetration rate of Japanese and Korean cosmetics has exceeded 80%, while that of China is only 30%.

"On the other hand, it is the emergence of the Internet." Chen Yuwen said that the rapid development of cmnet, e-commerce and social media, on the one hand, has built an online channel for Perfect Diary to communicate directly with young consumers, on the other hand, it has also provided accurate data, which can provide very timely and powerful guidance for its development of new product categories and needs. "So we chose the beauty track and chose the Internet as the core." Chen Yuwen said.

But the more important change is the change of people. Behind the rise of new brands is often the rise of new consumer groups.

The users of the perfect diary are accurately positioned as young women aged 18-28, of which "after 00" accounts for 50% and "after 95" accounts for 70%. "This is a generation that grew up with the Internet. According to our observation, they have a broader vision, are open and confident, like creativity, and generally have a higher acceptance of domestic brands than before." Chen Yuwen said that the new generation of consumers are just beginning to get in touch with makeup products, but the prices of foreign brands are on the high side for them, which brings good opportunities to new domestic brands.

Therefore, it is the breakthrough point for the perfect diary to enter the beauty market to let the post-1995 generation in China buy products with similar quality to international brands, but with much lower prices and more innovative ideas. This "parity substitution" strategy for international brands has also become an important source of its product strength.

The way to ensure quality is to cooperate with high-quality foundries. Perfect Diary found Cosme Meishi, the world’s largest cosmetics foundry, for its own production. The latter is also a cooperative foundry of international brands such as Dior, L ‘Oreal and Lancome, and the price of similar products is only about half that of international brands.

The way to renew creativity is to let consumers become designers. Perfect Diary not only analyzes product reputation and fan preferences through data, but also directly communicates product solutions with consumers, allowing consumers to deeply participate in all aspects of product design.

"In fact, the quality of domestic cosmetics is not worse than that of foreign brands. Foreign brands can sell premiums in the China market, and most of them are brand additions." Chen Yuwen said, "And we pay attention to originality. When the perfect diary is ahead of many international brands in visual style and product creativity, consumers will naturally choose us."

However, Chen Yuwen also remained calm. He bluntly said that if domestic brands rely too much on foundries, there is no way out, so Perfect Diary is also increasing investment in research and development. This year, Perfect Diary and Cosme Meishi invested 700 million yuan to start building the largest cosmetics production base in Asia, and at the same time, they are cooperating with Sun Yat-sen University to establish a research and development laboratory. "In the next three years, we expect to invest no less than 100 million yuan in research and development."

Comparing the development process of shanghai jahwa and Perfect Diary, the common point is that they have completed the first two steps of "understanding consumer demand, developing differentiated products and establishing brand moat", and are striving for the third step. Whether "Big Brother" shanghai jahwa is transforming into a younger generation, increasing its investment in online communities such as Little Red Book, bilibili and Tik Tok, or opening hundreds of offline experience stores under the "Young People’s Perfect Diary" transformation, although it seems to be in the opposite direction, its essence is the improvement of its own channel shortcomings and the reinforcement of its own brand moat in a rapidly changing environment.

The market potential of China is large enough, and there are more and more new changes in domestic cosmetics. In the future, can "China Cleaning" or "L ‘Oré al China" be born in this hot land? We will wait and see.

Game activities popular with players, welfare and interesting forms are indispensable!

With the development of the times and the game industry, players have higher and higher requirements for the gameplay, content and activities. In particular, activities have changed a lot. Whether you can impress the gameplay before depends on the welfare of the activities. The more, the better; Now it is not only welfare, but also some players have certain requirements for the form of activities. The following games show the fun of the activity form to the fullest. Let’s take a look!

Danzai party

For many people, swings, bungee jumping and ferris wheel are all entertainment items in the playground. Now, these entertainment projects have come to Egg Party, which brings joy and laughter to all egg players. The most important thing is that all these recreational facilities on Egg Island are free to play. So how many entertainment facilities have been put online in this activity?

According to the official information, the entertainment facilities of this arrival include white and round bouncing rabbits, candy-matched swings, exciting bungee jumping, gentle and elegant gliding props, unique ferris wheel, accelerated drumming props and so on. In fact, I prefer bungee jumping, gliding props and accelerating drum props, focusing on a stimulus.

However, if you are playing with an object, swings and ferris wheels are good choices, and you can talk about your feelings and enjoy the beautiful scenery. If you like noisy couples, I highly recommend that you try to play the rabbit, which is definitely a very happy experience.

Tianlong Babu Mobile Games

The "Dragon’s Eight Hands Tour" mobile game has also recently launched a very interesting activity-crazy turkey. It is said that in this activity, no baby turkey can escape the player’s poison. This activity requires 3-5 people to participate in a team. After the activity begins, players will stand in the center of the venue to meet the attack of eggs and bombs. Players need to move constantly in the square area to avoid the attacks of eggs and bombs.

Players who can’t escape will be miserable. They will lose blood when they are hit, and they will be dizzy when they are hit by bombs. Once you are dizzy for many times, it is estimated that you will directly GG. In addition, there will be a baby turkey in the center of the venue, that is, near the players. If you touch it, you will get points.

Other games are good luck, eat chicken tonight, and "Dragon Eight Hands Tour" is good luck, catch chicken tonight. However, this kind of activity similar to a small game is very interesting and much more fun than a task type activity.

Moyu mobile game

At the beginning of November, "Magic Hand Tour" also launched a very interesting activity-pumpkin dream. This activity gives me the feeling that the plot, play and activities are integrated into one. In forgetting farewell, players can experience a complete story through dreams-forgetting-fireworks-medicine-candy-hide and seek-farewell.

You can also combine two identical items into a high-level item to complete the tasks on the list of items. The whole game is a bit like playing chess.

Of course, the activity reward is also very rich, and the dream-catching crystal (activity token) obtained from the activity can be exchanged for various items in the store.

Do you also prefer this type of activity? What do you think about the increasingly interesting game activities? You can also leave a message in the comment area!

There are more and more beauty shops. How much difference can it make where to buy them?

Reporter | Huang Wei

Editor | Xu Yue

The local beauty market has experienced rapid changes in recent years. In the first half of 2021 alone, there are many more brands of collective stores where China consumers can buy beauty products. More importantly, even if they can’t travel abroad for the time being, China consumers can easily buy many imported beauty products in the local market.

On November 9th, South Korea’s online beauty collection retailer "Resolving HWAHAE" announced that it had landed in Tmall International to open an overseas flagship store. Following the launch of this overseas flagship store, there are 11 Korean beauty brands such as Torriden and S.NATURE, and their entry form is "shop in shop".

Careful calculation, together with overseas beauty retailers such as Sephora overseas flagship store opened in Tmall International in the last year and overseas flagship store of Australian beauty retailer MECCA, Tmall International is providing more and more options for consumers with cross-border Haitao niche beauty products.

Introducing these overseas beauty flagship stores into the same platform system, the most intuitive result is that China consumers can buy all kinds of beauty products such as Korean makeup, Australian beauty, European and American niche beauty in one stop; These beauty products are different and can meet different consumers with individual needs.

It is worth noting that these overseas beauty retailers often have in-depth and direct cooperation with beauty brands in their respective regional markets, which can guarantee the quality of goods for consumers far away from China.

Overseas beauty retailers have entered the cross-border e-commerce market in China one after another, and the most realistic motivation behind it is the China consumers who disappeared in the overseas tourism retail market. These consumers were trapped in the local market because of the epidemic, but they directly promoted the great growth of the local beauty market.

Among them, I’m afraid that the brand of local beauty collection stores that emerged in recent two years was the first to seize the opportunity of China’s beauty consumption changing to differentiation and personalization.

Take HARMAY Huamei, a warehousing beauty collection store located in the middle and high-end market, as an example. At present, 50% of SKUs in its offline stores are overseas niche beauty brands. Zhong Taipeng, co-founder and chief operating officer of Huamei, previously told Interface Fashion that this is one of its core advantages that distinguish it from its competitors. At present, Huamei has introduced a series of overseas minority brands by means of exclusive agency and capital operation, aiming at enhancing brand differentiation and increasing the repurchase rate of stores.

In addition, consumers in the first-and second-tier consumer markets can also buy high-end overseas niche brands in HAYDON Black Hole and Bonnie & Clyde (hereinafter referred to as "BC Extreme Choice"), a more luxurious beauty collection store brand.

It is worth noting that the polar selection of Huamei and BC is an extension from online to offline after accumulating rich experience in e-commerce operation in the early stage. But the difference is that Huamei bought the gene of the store with beauty from the beginning, and then began to incubate overseas brands with the blessing of capital, in order to differentiate in the fierce competition.

The high-end beauty brands in BC’s extremely selected stores are extremely selected, and the brands they sell are high-end niche beauty and fragrance brands exclusively represented by the parent company USHOPAL Group or invested in shares.

On the other hand, Huamei and Black Hole are very similar in style positioning. Both of them transform the super-large stores into warehouse-type retail stores with strong aesthetic style, and they also tend to choose representative buildings or blocks in the city center instead of urban complexes or shopping centers.

It is worth noting that the above-mentioned two collection stores are also different from the emerging beauty collection stores such as WOW COLOUR and THE COLORIST, which exploded in 2020. The latter opened stores in many cities across the country in a short time, while the former strategically opened its first stores in key cities in different regions of the country, and usually it was "one city, one store", with a slow expansion speed.

In the business model, Huamei and Heikong both use international big-name samples as "traffic passwords" to attract price-sensitive consumers to shop and drive the sales of formal clothes, and then rely on niche long-tail brands to improve the repurchase rate.

This is greatly different from the product mix of traditional beauty retail stores such as Watsons. In addition, they strive to create a "social-friendly" store style, and continue to attract consumers by expanding the format, triggering communication and discussion on social media and attracting a large number of young people to visit the store.

With the blessing of capital, Huamei and Black Hole have been accelerating the pace of opening stores nationwide since 2021. They are more surprised and demanding in the location of stores, and after opening stores, they also drive the flow of people in the surrounding blocks, which is attractive to operators in urban blocks or business districts.

Beijing Xidan, which has been upgraded to the standard, introduced Huamei to open a large-scale store with an area of 880 square meters, and introduced a large-scale flagship store with an area of 700 square meters to the "Anfu Road-Wu Kang Road" block in Shanghai. Raffles, a new landmark project in Shanghai, which focuses on urban markets, and Chongqing, which has been vigorously upgraded in recent years, may actively introduce this type of beauty collection store.

Another foreseeable trend is that more overseas niche beauty brands will enter the China market through various beauty retailers in the future. And these brands will choose their partners according to their more specific China market strategy; If you want to deepen the China market and deepen brand awareness, some brands may choose local emerging beauty collection stores with more omni-channel operation and incubation capabilities.