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Exploring the daily life of female soldiers in the honor guards of the three armed forces

  BEIJING, Beijing, July 18 (Reporter Zhang Ni): Tall, dignified, and kicking forward, I believe many people have such an impression on the female soldiers of the honor guards of the three armed forces. However, behind the elegant demeanor, these young girls are also experiencing unimaginable hardships.

  On the eve of the "August 1st" Army Day, the reporter from Zhongxin. com walked into the honor guard of the PLA Army, Navy and Air Force and listened to Mao Wen, a female soldier born after 1995, sharing her experience of honor guard.

  Training requires more than 7 kilograms of concierge guns.

  Mao Wen, a Sichuan girl born in 1996, is a soldier in Class 1 of the Female Squadron of the Armed Forces of the Three Armies. The height of 1.79 meters makes her stand out among the 14 girls in Class One.

  Since joining the army in 2015, Mao Wen has spent two years in the female squadron.

  "I dreamed of becoming a soldier since I was a child, so after I got the university admission notice after the college entrance examination in 2015, I didn’t study directly, but chose to join the army." Mao Wen told reporters that she didn’t know the specific destination after joining the army at first, and she learned that she had been elected to the honor guard before leaving. This news made her very excited.

  After coming to Beijing with excitement, Mao Wen began his military career. However, the high-intensity training after joining the army made this "post-95" only daughter once unbearable.

  Mao Wen recalled that when she first came to Beijing, she didn’t adapt to the dry climate here, and she also had nosebleeds. The girls in the class have also had large and small physical conditions. Because of the high training intensity, the physiological period of female soldiers has even become irregular. But for them, the biggest challenge is the lack of strength.

  "We use the same gun as the men’s guards of honor, weighing seven pounds. It is very difficult for girls who have just joined the army to carry it. Every day, because they practice carrying guns, their arms can’t be lifted."

  Mao Wen said that in order to strengthen her physical fitness, she and her comrades in the class worked hard. In addition to the usual normal training, she also specially strengthened the training of upper limb strength.

  In addition, even when the girls are kicking the front step, sandbags should be tied to their legs. At the end of the day, sweat can soak the training suit.

  The bun size is exactly the same.

  Unlike male soldiers, in addition to high-intensity training, female soldiers of the honor guard should also take into account the beauty of women’s manners.

  Mao Wen told reporters that she and the girls in the class usually wear light makeup, in order to maintain the dignified image of women, and there are also related courses in the army for them to study.

  "I didn’t know how to make up before. When I first came, it took me half an hour to make up a makeup, but after long-term training, the movements have become quite skilled, and now it only takes ten minutes to make up."

  Mao Wen said that girls usually practice their expressions by biting chopsticks, in order to better show the temperament of China female ceremonial soldiers.

  In addition to having a dignified image, female soldiers should maintain a high degree of uniformity in their daily lives — — Fold the bed into the same neat "

  "The requirements for the length, width and height of the bun are 13 cm, 6 cm and 6 cm, respectively. Because everyone’s hair is different, female soldiers with slightly less hair have to adjust the size of the bun by beating their hair." Mao Wen said.

  "Mom and Dad regard me as their pride."

  "If the road is not difficult enough, you will doubt that it is not right." On Mao Wen’s bedside is written such a motto that belongs to her own.

  During her two years in Beijing, as a conscript, she couldn’t go home to reunite with her relatives. Her parents visited her in Beijing, but they only spent a few days with her in the army.

  Missing relatives and hometown sometimes makes this girl in her early 20 s a little sad, but she always feels that her choice is correct.

  "Mom and Dad regard me as their pride, and they are very pleased to see my growth." Mao Wen said.

  After a year of hard training, Mao Wen’s movements became more and more mature. Last summer, she was formally incorporated into the army of the honor guard and became a full member.

  By this summer, Mao Wen’s two-year compulsory career will be over, and she can choose to go back to school to continue her studies. However, she told reporters that she did not intend to retire in September this year, but wanted to stay in the army.

  "I hope to stay and be promoted to a non-commissioned officer, and do my own work here." Mao Wen said. (End)

Double super in one city! Why is Qingdao football fruitful?

Public Network reporter Mao Daoguang reports from Qingdao

The past weekend has become the most unforgettable day for Qingdao football!

In the 29th round of League A, Qingdao West Coast, which holds the initiative, beat Guangzhou team 2-0, thus locking the Super League seat in advance for next season. At this point, there are two Super League teams for the first time in the history of Qingdao football, and it has become the seventh city in China that will soon have the "Super League Derby" after Shanghai and Guangzhou.

Success is never achieved overnight. In the past ten years, Qingdao professional football has set foot on the top of the mountain and once fell into a trough. Fortunately, Qingdao football has never given up lightly, and with a tenacity, it has regained the road of chasing dreams in difficulties.

One city "double super"! At this moment, Qingdao football has realized the "dream of two heroes" in the top leagues in China, and let the whole country see the profound connotation of "Football City" and let football become the shining business card of this city again!

01

Looking back at Qingdao football in recent years, there are too many moments worth remembering!

Drinking ice for 9 years, blood is hard to cool! After many years of silence, Qingdao Manatee returned to the Super League from China B, and made its home debut 10 years later in Youth Stadium, the first 50,000 professional football stadium newly opened in Shandong this season, beating former enemy Beijing Guoan 3-1, which made countless fans dream back to 10 years ago and rekindled the hope of Qingdao football.

Qingdao West Coast Football Club, formerly known as Qingdao Kangtaiyuan Commercial Concrete Football Team, was established in 2007. In 2019, it was awarded the qualification of Grade B, and officially entered the China Football Professional League in 2020. In April, 2022, Qingdao Youth Island Football Club officially moved into German Football Asia Base. After playing in League A in the 2022 season, the young team hit it off with the West Coast, a city of youth, and set a more ambitious goal: changing its name to the West Coast, fighting for Qingdao and fighting for the West Coast New District.

The home relocation to Qingdao West Coast University Town Stadium marks that Qingdao West Coast New District has the first team to compete in professional football matches. As a new landmark of the West Coast New District, Guzhenkou University Town Stadium can accommodate 20,000 people and is one of the closest stadiums in China. It has been officially unveiled and put into use on May 10th this year. As the home of Qingdao West Coast Team in League A and Qingdao Red Lion Team in League B, it has been frequently unveiled in national competitions.

This autumn, Qingdao Manatee relegated to the Super League two rounds ahead of schedule, Qingdao West Coast overtook the Super League one round ahead of schedule, and Qingdao women’s football team returned to the domestic women’s football professional league, all of which are inseparable from the silent cultivation of Qingdao football for many years. With the end of the "Jinyuan Football" era, the inherent advantages of Qingdao football have gradually emerged, and the achievements of football development and youth training have blossomed everywhere, which has also polished the "golden signboard" of football again.

"The success of the West Coast Club is inseparable from the attention of the municipal party committee and the municipal government and the support from all walks of life. With two super league teams, Qingdao football has reached a new height. I hope that we can make persistent efforts next, and Qingdao Football can continue to contribute to China Football. " Tian Weiguo, director of Qingdao Football Activity Management Center, said this.

02

As a prestigious "Football City", on January 25th, 2022, Qingdao was successfully selected as one of the first nine key cities for football development in China during the 14th Five-Year Plan period. This is the third time that Qingdao has won this honor since 1979 and 1992. In 2023, Qingdao Football has achieved full coverage of football professional clubs at all levels, including Super League, China A, China B, Women A and Five Super League.

The achievement of such excellent results is inseparable from Qingdao’s policy support for football development.

In terms of support for professional sports clubs, Qingdao Sports Bureau issued the Measures for Supporting and Encouraging High-level Professional Sports Clubs in Qingdao according to the spirit of the document "Implementation Opinions on Promoting National Fitness and Sports Consumption to Promote High-quality Development of Sports Industry". The Qingdao Municipal Sports Bureau will set up a sports industry support incentive fund, which will invest 35 million yuan every year to support the high-level professional sports clubs in Qingdao, and reward them according to the results of professional leagues.

In November of the same year, the leading group for the promotion of football reform and development in Qingdao also issued the "Construction Plan of National Key Cities for Football Development in Qingdao during the Tenth Five-Year Plan". The plan clearly sets the goals to be achieved by 2025, focusing on building 1-2 super league teams; Realize the 9-level elite echelon of Super League Club and the 7-level elite echelon of Zhongjia Club; Set up 1-2 professional women’s football clubs … and the goal of focusing on building 1-2 super league teams was first fulfilled this autumn.

Looking at the whole country, there are only a handful of cities that can be called "football cities". Qingdao has enjoyed a good reputation for many years, which is inseparable from its excellent youth training system and good youth football competitions.

For a long time, Qingdao youth football has a profound foundation and outstanding achievements in youth training. The traditional event "Mayor Cup" campus football league has gone through 32 seasons. The league also achieved full coverage from the primary school, junior high school, senior high school and university four-level campus football league system. By the end of 2021, the "Mayor Cup" campus football league had organized 3,694 games, in which 22,553 players from 1,510 teams participated. Qingdao campus football is constantly exploring the deeper field of integration of sports and education. The introduction of a series of security policies and the practice of trying first provide protection for children who like playing football and take care of their studies.

By 2023, 10 Qingdao athletes, including Wang Ziming, Liu Yang, Li Lei, Wei Zhang, Wang Haobin, Li Suda, Liu Chen, Zhang Yiqian, Shuo Yang and Shao Mingzhen, have been selected into national football teams at all levels, and outstanding talents are constantly emerging; Qingdao U9-U14 football team won five championships in six groups in the 2023 Shandong Football Championship, and Qingdao U16 women’s football team became the first team to advance to the top four of the National Student (Youth) Games, with excellent competitive results.

In addition, Dong Lu, a well-known football commentator, also praised Qingdao’s youth training in the recent live broadcast. He said that Qingdao has a large number of football talents and good football development genes. Youth training clubs such as Qingdao West Coast Football Club and Qingdao Zhuifeng Youth Football Club have performed very well on the field, and many high-level athletes and coaches are also impressive.

03

"Fight, Qingdao team!" It is not only a slogan, but also engraved into the football memory of a generation.

Counting the football history of Qingdao, at the beginning of the China Professional League, Qingdao established its own professional team-Qingdao Manatee. The time can be traced back to December 31st, 1993. Qingdao Manatee Football Club was formally established, and it became one of the founding teams of Chinese Football Association Super League together with Shandong Taishan, Beijing Guoan, Tianjin Jinmenhu and Shenzhen Team.

In 2002, Qingdao Yizhong Manatee hired Li Zhangzhu, a famous Korean coach, as the head coach, and the team won the China Football Association Cup, which was the first national championship in the history of Qingdao professional football. Qingdao Huanghai Qinggang Team won the championship in the 2019 season and successfully overtook it. In the 2020 season, Qingdao Manatee Team and Qingdao West Coast Team also staged the "Qingdao Derby" in the second season. In the 2021 season, the Qingdao Manatee team took the lead in rushing to the A, and the West Coast team subsequently succeeded in rushing to the A in the play-offs of the 2021 season. In the 2022 season, the two teams will continue to stage the "Qingdao Derby" in the Chinese team. Last year, the Manatees took the lead in overtaking, and the West Coast team gained a foothold in the Chinese team. By the 2023 season, the West Coast team was successful, while the Manatee team was successful in relegation in the Super League.

At the recently concluded 2023 China Qingdao Fashion Sports Industry Conference, Liu Jianhong attended as a guest, also talked about Qingdao at the scene, and praised the development of Qingdao football. He said, "In 1996, as a reporter of CCTV’s Football Night, I came to Qingdao to interview League A and B, and witnessed the process of the Manatees returning from League A to League A that year." After leaving CCTV, Liu Jianhong came to Qingdao again in 2021. He presided over the expedition ceremony of Qingdao Manatee. The Manatee was successfully upgraded from B in that year, and it was successful at the end of 2022. Today, the Manatee has become a strong force in the Super League again. As a football city, Qingdao and Liu Jianhong have witnessed the ups and downs of Qingdao football for so many years.

In the long history of football development in China, Qingdao football has experienced ups and downs, but it has never been absent.

04

Derby is an unavoidable topic in a region where football is booming. Two teams in the same region staged a "peak showdown", accompanied by tens of thousands of fans shouting like a tsunami, the two sides joined hands in the game to contribute to the offensive and defensive war, and the fierce physical confrontation and the collision of beliefs among fans undoubtedly made it the most eye-catching game at present, which also made the football economy "hot"!

Looking around the world, there are the famous Manchester derby and North London derby in the Premier League, the national derby between Real Madrid and Barcelona in La Liga, the "Milan duo" in Serie A, and the most intense national derby between Boca and Riverbed Argentina.

In China, the derby in the same city is also one of the most concerned games. Compared with the "Jinglu War" and "Jingyue War", the once Guangzhou Derby, Wuhan Derby and Tianjin Derby gradually disappeared from public view with the fading of "Jinyuan Football". Now, the joining of Qingdao Derby not only injects fresh blood into the league, but also appears more precious in timing.

Looking forward to the 2024 season, Qingdao will usher in the "city derby" of the Super League for the first time, Qingdao manatee and Qingdao West Coast will usher in "love and kill each other", and the "football economy" will gradually spread from the north shore of Jiaozhou Bay, which was on fire this year, to the west coast of Jiaozhou Bay. At that time, the two teams will also dedicate a wonderful showdown for Qingdao and even the national fans.

One city "double super"! This is an affirmation of the hard work of Qingdao football for many years, and it has injected a "cardiotonic agent" into the development of Qingdao football. Whether manatees avoid relegation, or the West Coast overtake, or the gradual improvement of the youth training system, to a certain extent, it reflects the long-term vision and unremitting pursuit of Qingdao’s football career development.

Dapeng rises with the wind in one day, soaring to Wan Li. In the future, Qingdao Football will take advantage of the east wind of "building a key city for national football development" to vigorously promote the deepening of football reform, do a good job in training and transporting youth football, comprehensively improve the overall development level of football, and make the reputation of "Football City" a "golden signboard" of Qingdao.

Top ten funny jokes about "series 1 of abdominal muscle pain"

1. A frustrated man, his parents are ill, and his family is too poor to marry a daughter-in-law. When I was desperate, I met the magic lamp. The magic lamp said, Write down your three wishes, and I will satisfy you. The frustrated man wrote: I wish my parents are healthy, my family is rich and my wife is beautiful. When the frustrated man came home, he saw that the house had become magnificent and opened the door, and his parents were in high spirits. The frustrated man rushed into his room and saw an air conditioner lying on the bed.

2. I went to my friend’s house to play. My friend went to the bathroom. His three-year-old child came up to me and asked, "Uncle, have you seen the new version of 100 yuan?"

I smiled and said, "Of course I have. Is there another one on my uncle?"

Child: "Can you show me!" "

I handed the money to the child, just as my friend came out of the bathroom. The child smiled and said, "Dad, my uncle gave me 100 yuan."

Friend: "Thank you uncle."

Child: "Thank you, uncle."

…………

On the bus, I found a beautiful woman, so I looked at her intently and almost had a nosebleed. At this time, the beauty made a request that caught me off guard. She asked me: What do you want? I was shocked, and it took me a long time to spit out the word: think! But it’s inconvenient here on the bus …

4. Anti-virus software.

My husband just arrived at home when he suddenly heard a man snoring. The man hesitated outside the door for 5 minutes, left silently and sent a text message to his wife: "Divorce! ! !” Then throw away the mobile phone card and go far away … Three years later, they met by chance in another city, and his wife cried: "Why did you leave without saying goodbye?" The man outlined the situation at that time. The wife turned away and said simply, "That’s Rising antivirus software …!"

5. Women are really hard to serve.

I don’t know much about romance. I wanted to surprise my wife on her birthday yesterday, so I spent some private money and bought her a necklace.

At the moment I took out my necklace, she hugged me tightly, and the scene was quite romantic.

About ten seconds later, she made a devastating remark: Where did you get the money for the necklace …

6. A gentleman went ashore after taking a bath in the river when two ladies came. He hurriedly picked up a bucket and buckled it under it to hide his shame. When the two ladies approached, a lady said to him, "Sir, I have to tell you that we will accuse you of sexual harassment if you behave like this!" " The man asked inexplicably, "Why?" The lady replied, "The bucket in front of you has no bottom at all!" "

7. "Grandpa, sit down!" "No, girl, you young people work too hard every day. It’s good for your health if I stand a little longer." "Grandpa, you are so kind." "Girl, do me a favor. Just now, people in the car squeezed me out by 1 yuan. My waist is not good. Please help me pick it up." "Here you go, grandpa, you just lost a dollar. You are so anxious that you have a nosebleed. You can’t get too excited on a hot day. Wipe it quickly."

8. Sun Shangxiang tugged at Liu Bei’s ear and asked, "Did you say that brothers are like brothers and wives are like clothes? What do you take me for? "

Liu Bei: "Madam, don’t be angry. Because I was poor at that time, I didn’t expect to have new clothes in the future. "

9. I am a female. I have gained 30 pounds in love for a year. I can’t wear all the clothes I bought before. Recently, I am struggling to lose weight. Yesterday, I was in a hurry to go out and find clothes to wear. I saw an old pair of jeans in the closet. After I put them on, I found that my pants were still surplus. I was so excited at that time that my husband came into the room and asked if he had seen the pants he wore yesterday. . .

10. A puppy saw a wolf, rushed up to hug and desperately shouted for his father. The wolf was confused: "Son, I think you are mistaken. I am not your father. "Dog:" You are! They all call me German shepherd! "Wolf:" Did … I ever really … love dogs? "

Sports life, start with me.

With the rapid development of the national economy, people’s living standards are constantly improving, and the pursuit of health and quality of life is also increasing. In recent years, sports fitness has become a daily topic for more and more people, and sports life has gradually integrated into people’s daily life. However, the current situation of sports in China is not optimistic, and there are still many problems. Here, I will combine my own sports experience to analyze the current situation of sports in China and talk about my personal views.

First of all, on the whole, the people’s awareness of sports has gradually awakened, but the proportion of the sports population is still not high. In many cities, gymnasiums, parks, playgrounds and other sports venues are crowded, showing people’s love for sports. But at the same time, there are still a large number of people who lack sports awareness, especially middle-aged and elderly people after middle age, and their sports needs have not been fully met. This not only affects personal health, but also puts pressure on national public health. Therefore, it is urgent to raise the awareness of the whole people and popularize the knowledge of sports and fitness.

Secondly, the distribution of sports facilities is uneven, and the gap between urban and rural areas is large. In cities, sports facilities are relatively abundant, but parks, gyms and other places are often concentrated in the city center, which makes it inconvenient for residents in surrounding areas to exercise. In rural areas, sports facilities are scarce, and many rural areas don’t even have a decent playground. This undoubtedly increases the difficulty for rural residents to participate in sports and restricts the improvement of their health level. Therefore, the government should increase investment, optimize the layout of sports facilities, and focus on solving the gap between urban and rural sports resources.

Furthermore, there are many kinds of sports, but there is a shortage of professional coaches. With the rise of fitness craze, various sports came into being to meet people’s diverse needs. However, at the same time, the supply of professional coaches in China is insufficient, which leads to many sports enthusiasts unable to get professional guidance and the sports effect is greatly reduced. To this end, relevant departments should increase investment in physical education, support the training of more professional coaches, and help improve the sports quality of the whole people.

Finally, talk about my personal views on sports. Sports are not only related to personal health, but also the embodiment of a country’s national quality. We should give full play to the role of sports in improving national quality and promoting social harmony, so that more people can enjoy the happiness brought by sports. On this basis, I also propose to improve sports-related policies, encourage enterprises and social groups to participate in sports undertakings, and jointly promote the development of sports undertakings in China.

In short, sports life starts with me. Everyone should realize the importance of exercise, actively participate in it and develop good exercise habits. At the same time, the state and society should also provide people with more convenient sports conditions, so that sports can become a part of the healthy life of the whole people. Only in this way can we work together for the great rejuvenation of the Chinese nation.

What is the popular trend in 2021? Great changes have taken place in the fashion industry, and the beauty of the East will explode the fashion circle.

Text: Lowe

Hi, I’m Lowe. Let’s continue our fashion trip, and we’ll never get lost when we become beautiful. ▼

What is the popular trend in 2021??What is fashion? What are the changes in the fashion circle next year?

with regard tofashionThis spiritual need, which is extended after meeting people’s basic needs for survival, is based onthe nation is wealthy/prosperous and the people are powerfulAbove.Whoever is powerful has the right to speak.It is an indisputable fact that no matter in which industry or country.

Looking back on the past hundred yearsFashion trend developmentThe history of evolution is a history of western development. All the fashion trends, the clothing items we wear are in accordance withthe westvisual angleDerived from the standard. Styles from brands, designers to single items are all based on "Western aesthetics"On the basis of this, they dominate the fashion trends every year, and they hold the so-called fashion trends.

An unexpected epidemic in 2020 has been seen by the whole world.China’s strength and strength. The national spirit of unity and unity of the whole people has achievedgreater chinaThe rise of. In the wave of 3 billion people returning home and fighting the epidemic, China has shown unprecedented.Great country responsibility, with our strong cohesive force, wrote a hymn of rise.

Thinking about it makes my whole body boil, and this kind of national pride arises spontaneously! “Born as a Chinese, we are called Yan Huang, and we have no regrets in wearing armor in this life, and we are still in China in the afterlife. We are willing to guard the prosperous China with our youth.",this sentence wrote the voice of all of us in China, amazing, my country!

Under the influence of great changes in this environment, the popular trend in 2021 will naturally be"Oriental perspective" is the theme, combining traditional Chinese elements with modern popular elements.Will become the most mainstream fashion trend in the fashion circle.

belong toBeauty of the EastThe fashion trend will usher in its new development. It is no longer the "little brother" who is only Nuo Nuo, butThe identity of a powerful masterLeading the development and changes of fashion circles all over the world.The beauty of the eastIt will become the object to be imitated by people all over the world and make a new sitting target of fashion aesthetics.

So, what are the popular elements in the fashion circle in 2021? Let’s have a look.

In the fashion design in 2021, putChinese traditional elements and modern popular elementsBlend into one, showing a new fashion trend. They are embodied in clothing as follows:

  1. Chinese clothing elements are cleverly added, paying more attention to clothing.Real wear and comfort;
  2. Unde that influence of the concept of global sustainability,less/fewer but betterBecome the core, and the lasting durability of clothing becomes the primary consideration;
  3. Foreign cutting styleGradually rising, exquisite formal clothes are favored by consumers.

The red system will still be the main color in the spring and summer of 2021, but it has more abundant changes in the purity of lightness and darkness. Classic and futuristic colors such as brown and green will continue to be popular.

★ Improved cheongsam

Cheongsam, a classic item representing the quintessence of the Chinese nation, will be displayed in a richer and more changeable face next year and beyond. It may be combined with the current popular elements and become the top pillar of clothing category.

As a classic item of traditional Chinese style, cheongsam will be combined with the fashion trend of runway in the spring and summer of 2021 to inject new ideas into this item. Among them, it will combine the current popularBubble sleeve, leg sleeve of lambThe sleeve type is mainly equal in quantity, and the traditional Chinese elements are skillfully used on the basis of retaining the right-handed placket.

The traditional buckle of cheongsam will be replaced by buttons, or combined with special silk fabrics, adding popular flower patterns, integrating retro and trendy, creating a different cheongsam style. In terms of style design, it is more varied.

★ Diversified formal suit modeling

With the rise of exquisite foreign cutting style, those representExquisite and elegant formal dressWill become a popular style. However, under the influence of leisure style, this kind of formal dress has a diversified style trend of combining rigidity with softness, which can be gentle, handsome, tough and changeable and become popular.

With the popularity of big woman style, those neutral wind elements will be widely used in suits. For example, the shoulder pads and tapered trousers emphasize the freedom and confidence of women in the new era.

Gender-free fashion will also usher in its development, and the equality between men and women will be more and more high, which is also reflected in clothing.

But to emphasizenew womanThe gentle nature, those representing delicate and gentle.Female elementIt will also be used a lot. For example, flounces, wrinkles, waists, or fabrics with good drape are used to express the feminine side of women.

★ Gentle and changeable decorative shirt

In order to match the suit, the shirt is no longer neutral and neat. It will combine lace neckline, national embroidery, and other design details to become diversified, more feminine and gentle.

A large number of bows, pleated designs, and ethnic embroidery are added to improve the details, emphasizing the gentle nature of women.

★ Long slim cardigan

In order to adapt to more diversified occasions, a cardigan like a one-piece sweater will be liked by more people. This single product with literary and intellectual antiquity will usher in its spring.

On the basis of retaining the outline of cardigan, many design details will be added, and the fitted version can be matched with more coats.

This kind of mature, intellectual and atmospheric style will be widely used, expressing women’s attitude of pursuing the ultimate beauty.

Well, these are some fashion trends in 2021. Does it refresh you?

This is the best time, and we will stand tall and become the masters of leading the trend. And a lot of China elements will be applied to more clothes. Give full play to your creativity and imagination, and make the beauty of the East a classic legend forever!

I’m Lowe. I take image management as my homework all my life, and greet the blooming of every day in my life with a beautiful image and a beautiful mood.

If you are confused, you can write privately, and welcome to leave a message to discuss. We will grow together and be strong together on the road to beauty!

Although swimming is good, attention should be paid to health problems!

With the coming of summer, more and more people choose swimming as a way of fitness exercise. However, swimming venues are public places, and there are many complex health influencing factors. If you don’t pay attention to hygiene, you are likely to get sick during swimming. Keep this swimming tips in the pool, and spend a healthy and happy summer via China’s disease control trends.

Source: Zhejiang Publishing

How is the domestic beauty explosion made?

Customers are trying on makeup at the Perfect Diary Guangzhou Zhengjia Store. Perfect diary for the picture

A joint lip balm jointly launched by shanghai jahwa’s Meijiajing and White Rabbit. Photo courtesy of Tmall

The perfect diary and the 16-color eye shadow jointly launched by China National Geographic magazine. Perfect diary for the picture

On the cosmetics track, China brand is facing the situation of "falling behind at the start". China customers really began to accept the concept of cosmetics consumption after the reform and opening up, but at this time, foreign brands have accumulated huge advantages in capital, technology and publicity.

However, local cosmetics companies have not been "routed" as many people feared, but have gradually gained a foothold. What’s the secret? In recent years, a number of emerging domestic beauty brands have emerged, which makes consumers exclaim "the light of domestic products". What are the reasons behind it?

The reporter visited two China cosmetics companies: shanghai jahwa and Yixian E-commerce. The former is a century-old shop established in 1898, and it owns famous brands such as herborist, Liushen, Yuze and Meijiajing. The latter is a cutting-edge market that was born in 2016, and its "perfect diary" has become one of the hottest domestic makeup brands in recent years. Through their stories, we may be able to find the answer to the rise of domestic cosmetics.

Shanghai jahwa: a century-old shop with a new look.

In 1915, the cosmetics "Shuangmei" brand "Pink Cream" from China won the gold medal in the evaluation of Panama World Expo in San Francisco, USA.

This "Shuangmei" brand, which was widely welcomed by celebrities at that time, was produced by China Guangshenghang, one of the oldest national enterprises in the daily chemical industry, which was established in 1898. After the founding of New China, Guangshenghang changed its name to "Shanghai Household Chemicals Factory" after several reforms, mergers and reorganizations, which is today’s shanghai jahwa. Its brands such as "Meijiajing" Pearl Tremella Cream and "Ya Shuang" Cream, which were launched in the 1960s, have long been the collective memory of generations of Chinese people.

However, even shanghai jahwa, a local industry leader with profound knowledge, has a big gap with international cosmetics giants in terms of technology accumulation and market expansion. However, shanghai jahwa skillfully used the strategy of "Tian Ji Horse Racing" and broke out his own road of differentiated development.

The second trick is to "avoid its sharpness and open up a new track for Chinese medicine." No matter at home or abroad, consumers have a common pursuit for the "natural" attribute of cosmetics. Traditional Chinese medicine has a unique advantage as a cosmetic raw material because of its natural selection of materials and outstanding efficacy. If there is a clear gap between China enterprises and foreign brands in chemical technology in consumers’ impression, the gap is not obvious in the new track of Chinese medicine cosmetics, and even China enterprises are more knowledgeable.

Shanghai jahwa keenly grasped this point, and used the compound concept of "monarch, minister and assistant" in traditional Chinese medicine (that is, blindly taking Chinese medicine as the main ingredient, supplemented by several flavors) to prepare raw materials, thus creating a unique brand of Chinese herbal medicine cosmetics "herborist". "herborist" was a great success once it was launched. In 2008, it entered the Sephora cosmetics store on the Champs Elysé es, becoming the first cosmetics brand in China to go abroad.

"Domestic brands have a better understanding of China consumers and are better at telling brand stories with Chinese expressions." When summing up the competitive advantages of China brands and foreign brands, the relevant person in charge in shanghai jahwa told reporters. At the same time, the new product development of foreign brands often needs to be approved by the headquarters first, and shanghai jahwa believes that "local enterprises have a faster response speed in decision-making, consumer communication and channel adjustment and upgrading."

For the cosmetics market in China, it is easy to make a single "explosion" with differentiation strategy, but it is difficult for enterprises to grow at a high speed for a long time. Since 2003, local brands such as "Little Nurse", "Dabao" and "Ding Jiayi" have been acquired by foreign investors, and then they have been silent. Some insiders believe that relying too much on a single product is one of the reasons why these local enterprises are unsustainable.

In this regard, shanghai jahwa decisively adopted a multi-brand strategy to build its own "moat". On the one hand, the continuous research and development of "herborist" series of new products impacts the mid-to high-end market, on the other hand, it creates brands in different market segments. For example, in view of young people’s oily and sensitive dry skin, shanghai jahwa and Shanghai Ruijin Hospital developed "Yuze" series, which is the first medical skin care brand jointly developed with hospitals in China. At the same time, it has also developed "Goufu" which focuses on men’s skin care, and "Kaichu" which aims at the maternal and infant care market.

Behind the establishment of brand matrix in shanghai jahwa, there is high-intensity research and development as the support. The 2019 financial report shows that shanghai jahwa’s total R&D investment reached 183 million yuan, which is in a leading position in the domestic industry, and its R&D ratio of 2.41% is close to the level of international brands such as L ‘Oré al and Shiseido.

On May 6th this year, shanghai jahwa welcomed Pan Qiusheng, the new chairman and CEO. In a letter to employees, Pan Qiusheng bluntly said: The past few years have witnessed rapid development and evolution of the daily chemical and beauty cosmetics market in China, and the cognition and pursuit of beauty of a new generation of young consumers have changed greatly.

Shanghai jahwa, a century-old shop, is actively adjusting its attitude, trying to find ways that young consumers like and establish emotional links with them. In terms of understanding young people, this emerging domestic beauty brand may provide some useful experience.

Perfect diary: attracting more young people

Compared with the century-old history of shanghai jahwa, Perfect Diary is definitely a "young man" in the cosmetics market in China. But the report card of this "young man" should not be underestimated.

According to Chen Yuwen, co-founder of Perfect Diary’s parent company, Yixian E-commerce, at present, the fans of Perfect Diary have exceeded 25 million, and the monthly exposure has exceeded 1 billion. In this year’s "Queen’s Day 38" promotion, the perfect diary’s cat eye shadow tray and puppy eye shadow tray were sold out within 4 minutes, setting a record of selling 2,000 pieces per second …

In the capital market, the performance of Perfect Diary is also very bright: four rounds of financing have been completed in four years, with a valuation of 2 billion US dollars. Among the investors, there are many well-known institutions such as Zhenge Fund, Gaochun Capital and Gaochun Capital.

Why does a startup company established in 2016 dare to enter the cosmetics market surrounded by "strong enemies"?

In Chen Yuwen’s view, because the cosmetics market in China has entered an era of drastic changes: the market is changing, the channels are changing, and consumers are changing. These changes together constitute the "right time and place" of emerging domestic beauty products.

"Compared with countries with similar GDP levels, China’s beauty penetration rate is low. We judge that there is still a lot of market space for beauty products in China." Chen Yuwen told reporters that in 2017, the penetration rate of Japanese and Korean cosmetics has exceeded 80%, while that of China is only 30%.

"On the other hand, it is the emergence of the Internet." Chen Yuwen said that the rapid development of cmnet, e-commerce and social media, on the one hand, has built an online channel for Perfect Diary to communicate directly with young consumers, on the other hand, it has also provided accurate data, which can provide very timely and powerful guidance for its development of new product categories and needs. "So we chose the beauty track and chose the Internet as the core." Chen Yuwen said.

But the more important change is the change of people. Behind the rise of new brands is often the rise of new consumer groups.

The users of the perfect diary are accurately positioned as young women aged 18-28, of which "after 00" accounts for 50% and "after 95" accounts for 70%. "This is a generation that grew up with the Internet. According to our observation, they have a broader vision, are open and confident, like creativity, and generally have a higher acceptance of domestic brands than before." Chen Yuwen said that the new generation of consumers are just beginning to get in touch with makeup products, but the prices of foreign brands are on the high side for them, which brings good opportunities to new domestic brands.

Therefore, it is the breakthrough point for the perfect diary to enter the beauty market to let the post-1995 generation in China buy products with similar quality to international brands, but with much lower prices and more innovative ideas. This "parity substitution" strategy for international brands has also become an important source of its product strength.

The way to ensure quality is to cooperate with high-quality foundries. Perfect Diary found Cosme Meishi, the world’s largest cosmetics foundry, for its own production. The latter is also a cooperative foundry of international brands such as Dior, L ‘Oreal and Lancome, and the price of similar products is only about half that of international brands.

The way to renew creativity is to let consumers become designers. Perfect Diary not only analyzes product reputation and fan preferences through data, but also directly communicates product solutions with consumers, allowing consumers to deeply participate in all aspects of product design.

"In fact, the quality of domestic cosmetics is not worse than that of foreign brands. Foreign brands can sell premiums in the China market, and most of them are brand additions." Chen Yuwen said, "And we pay attention to originality. When the perfect diary is ahead of many international brands in visual style and product creativity, consumers will naturally choose us."

However, Chen Yuwen also remained calm. He bluntly said that if domestic brands rely too much on foundries, there is no way out, so Perfect Diary is also increasing investment in research and development. This year, Perfect Diary and Cosme Meishi invested 700 million yuan to start building the largest cosmetics production base in Asia, and at the same time, they are cooperating with Sun Yat-sen University to establish a research and development laboratory. "In the next three years, we expect to invest no less than 100 million yuan in research and development."

Comparing the development process of shanghai jahwa and Perfect Diary, the common point is that they have completed the first two steps of "understanding consumer demand, developing differentiated products and establishing brand moat", and are striving for the third step. Whether "Big Brother" shanghai jahwa is transforming into a younger generation, increasing its investment in online communities such as Little Red Book, bilibili and Tik Tok, or opening hundreds of offline experience stores under the "Young People’s Perfect Diary" transformation, although it seems to be in the opposite direction, its essence is the improvement of its own channel shortcomings and the reinforcement of its own brand moat in a rapidly changing environment.

The market potential of China is large enough, and there are more and more new changes in domestic cosmetics. In the future, can "China Cleaning" or "L ‘Oré al China" be born in this hot land? We will wait and see.

Weifang: Optimizing Medical Service Resources and Improving Primary Medical Service Ability

Weifang Radio and Television New Media News Primary health care is related to the health protection of the whole people, and primary medical institutions are the net to provide basic medical and health services to the masses. Report to the 20th CPC National Congress of the Communist Party of China pointed out that to promote the construction of healthy China, we should give priority to the protection of people’s health, focus on rural areas and communities, and vigorously improve the basic medical level and health management and protection capabilities.

Zhao Tongxiang, deputy chairman of Weifang Municipal Committee of Jiu San Society: "In the investigation, Weifang Municipal Committee of Jiu San Society learned that the medical staff in primary medical institutions are highly mobile and the brain drain is serious; There are also individual primary health service institutions, lacking large-scale commonly used necessary inspection equipment, etc., and people tend to choose large hospitals for medical treatment. Focusing on solving these problems, we sorted out and submitted proposals. "

The proposal proposes to strengthen the construction of talent team in primary medical institutions, increase financial input in primary health care, strengthen the support of medical insurance policy to primary medical institutions, vigorously promote the grading diagnosis and treatment system, etc., improve the medical service capacity of primary medical institutions as soon as possible, and better make primary medical institutions become the health guards of the general public.

Wang Qinghai, the second researcher of the Municipal Health and Health Commission, said: "After receiving the proposal from the CPPCC, we seriously adopted and implemented the proposal. Innovative implementation of single-disease group management, always taking the health needs of the people as the focus and starting point, taking multiple measures to strengthen the construction of primary health service system, continuously improving the capacity of primary medical services, and improving the grading diagnosis and treatment system, further enhancing the satisfaction and sense of gain of the people. "

With the attention and support of the Municipal Party Committee and Municipal Government, the Municipal Health and Health Commission actively responded to the concerns of CPPCC members and people from all walks of life, continuously optimized medical service resources, greatly improved the capacity building of primary medical services, resolutely safeguarded people’s health and life safety, and further enhanced people’s sense of acquisition, happiness and security.

Game activities popular with players, welfare and interesting forms are indispensable!

With the development of the times and the game industry, players have higher and higher requirements for the gameplay, content and activities. In particular, activities have changed a lot. Whether you can impress the gameplay before depends on the welfare of the activities. The more, the better; Now it is not only welfare, but also some players have certain requirements for the form of activities. The following games show the fun of the activity form to the fullest. Let’s take a look!

Danzai party

For many people, swings, bungee jumping and ferris wheel are all entertainment items in the playground. Now, these entertainment projects have come to Egg Party, which brings joy and laughter to all egg players. The most important thing is that all these recreational facilities on Egg Island are free to play. So how many entertainment facilities have been put online in this activity?

According to the official information, the entertainment facilities of this arrival include white and round bouncing rabbits, candy-matched swings, exciting bungee jumping, gentle and elegant gliding props, unique ferris wheel, accelerated drumming props and so on. In fact, I prefer bungee jumping, gliding props and accelerating drum props, focusing on a stimulus.

However, if you are playing with an object, swings and ferris wheels are good choices, and you can talk about your feelings and enjoy the beautiful scenery. If you like noisy couples, I highly recommend that you try to play the rabbit, which is definitely a very happy experience.

Tianlong Babu Mobile Games

The "Dragon’s Eight Hands Tour" mobile game has also recently launched a very interesting activity-crazy turkey. It is said that in this activity, no baby turkey can escape the player’s poison. This activity requires 3-5 people to participate in a team. After the activity begins, players will stand in the center of the venue to meet the attack of eggs and bombs. Players need to move constantly in the square area to avoid the attacks of eggs and bombs.

Players who can’t escape will be miserable. They will lose blood when they are hit, and they will be dizzy when they are hit by bombs. Once you are dizzy for many times, it is estimated that you will directly GG. In addition, there will be a baby turkey in the center of the venue, that is, near the players. If you touch it, you will get points.

Other games are good luck, eat chicken tonight, and "Dragon Eight Hands Tour" is good luck, catch chicken tonight. However, this kind of activity similar to a small game is very interesting and much more fun than a task type activity.

Moyu mobile game

At the beginning of November, "Magic Hand Tour" also launched a very interesting activity-pumpkin dream. This activity gives me the feeling that the plot, play and activities are integrated into one. In forgetting farewell, players can experience a complete story through dreams-forgetting-fireworks-medicine-candy-hide and seek-farewell.

You can also combine two identical items into a high-level item to complete the tasks on the list of items. The whole game is a bit like playing chess.

Of course, the activity reward is also very rich, and the dream-catching crystal (activity token) obtained from the activity can be exchanged for various items in the store.

Do you also prefer this type of activity? What do you think about the increasingly interesting game activities? You can also leave a message in the comment area!

Zhang Linyan’s overseas famous scene! Hold up a trophy in both hands, Cao Meng Club: Awesome.

Recently, the China Women’s Football Team sent good news that talented teenager Zhang Linyan was selected as the Golden Glove Award in the Swiss Women’s Football Super League. Next is Zhang Linyan’s famous scene abroad. In a photo released recently, Zhang Linyan can be seen holding trophies in his left and right hands, and Grasshopper Football Club praised this in the essay.

When it comes to studying women’s football, fans may think of China’s top soccer player Shoupeng Wang, who played in French Ligue 1 for one season. After all, Shoupeng Wang contributed to the team’s growth in the 2018-2019 season, which is a bright spot. Yu Wai Shoupeng Wang also won the honor of Miss Asian Football by scoring 8 goals and 10 assists for the Parisian women’s football team. This is really great.

However, times have changed. Since Wang Shuai broke off her contract with Paris after the French Women’s World Cup and returned to China, it was not until the Indian Women’s Asian Cup was held that there was no obstacle for China women’s football team to study abroad. Paddy fields At the beginning of last year, the overseas development of China women’s football team, which returned to the top of Asia after 16 years, set off another wave of upsurge.

From Zhang Linyan, Li Mengwen, Yang Leina, Li Jiayue, and even Shoupeng Wang, who started her overseas trip again, the number of China women’s football team studying abroad surged to more than 10 in one year. I can’t figure it out!

Among these more than 10 foreign players, some have gained a firm foothold abroad. For example, Shen Mengyu and Shen Menglu, China teenagers who currently play for the Su Chao Celtic women’s football team, have made great contributions. In particular, Shen Menglou, who joined the Celtic women’s football team this season, has a great ability to break through from the sideline to the last line of the frontcourt, and often beats her opponents without hesitation.

Another talent that can’t be ignored is Zhang Linyan, a talented teenager from China who is now shining brilliantly on the Swiss stage. He scored 10 goals, sent 9 assists and scored 2 goals. In addition, Zhang Linyan’s two high-quality long-range goals so far have also been rated as the best goals in the second round of the league. Rookie Zhang Linyan is a special presence on the Swiss stage!

Recently, with the good news that Zhang Linyan was selected as the Golden Glove Award in the Swiss Women’s Super League, FIFA also affirmed and praised Zhang Linyan, saying that "the future is limitless!"

Zhang Linyi’s overseas famous scene was exposed, and Grasshopper Football Club recently took a photo of Zhang Linyi’s celebration. It is suspected that Zhang Linyi looks more relaxed than Zhang Linyi. In this regard, grasshopper football club also wrote: the best left-handed player in the league and the best right-handed 11 in the league! Zhang Linyi is amazing!

In addition, in the second round of the quarter-finals of the Swiss Women’s Super Play-offs, Zhang Linyi scored two goals in a row, forcibly avoiding the goalkeeper’s push and no goal, and finally helping her team win. Cao Meng girls advanced to the semi-finals with a score of 4-0.

It can be seen that at present, Zhang Linyan is hot, and in the next group match of the 2023 Women’s World Cup, Zhang Linyan may once again become the secret weapon of China women’s football coach Shui Qingxia! What do your fans say about this?