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Since its inception, with its unique identity, it has undertaken the heavy task of brand electrification transformation. As a fusion of classic and innovative, it not only continues the classic elements of the brand, but also deeply integrates the pure electric platform for positive research and development, becoming the representative of pure electric in the new era.

In 2023, Porsche sold more than 320,000 new cars worldwide, of which the Taycan sold more than 40,000 units, which is enough to prove the important position of the Taycan in the Porsche series and its recognition in the hearts of consumers.

Recently, the new Porsche Taycan with a new upgrade and configuration again, released a total of 7 models, including sports cars and Cross Turismo two body forms, all standard high-performance batteries. The starting price of the new Taycan is more than one million yuan, and the price of the whole series is 100.8-199 8,000 yuan.

The new Taycan has been adjusted in detail in the front face, and the optimization of the air inlet shape has improved the effect, up to a minimum of 0.22. The new style of lamp group design is matched with high definition matrix (HD) technology, and the interior of the headlight is composed of 32,000 LED light sources, which further enhances the lighting effect and safety.

Externally, the new Taycan’s front fenders and flatter headlights visually widen the car’s width, and the Porsche logo in the strip taillights features a three-dimensional glass exterior design and supports lighting, adding a unique welcome/departure animation effect.

In terms of performance, the new Taycan is equipped with new 21-inch tires with lower rolling resistance, which helps to improve battery life. The battery capacity has been increased from 93kWh to 105kWh, and the WLTP range has been increased to a maximum of 693km. At the 800V DC charging station, the maximum charging power of the new car can reach 320kW, which is 145kW higher than before, and the fast charging time is greatly shortened.

In terms of configuration, the new Taycan has been fully upgraded, including sound system, front seat heating, wireless charging + smartphone tray, etc., to improve convenience and comfort. In addition, the configuration of electric charging port cover, adaptive air suspension, rearview mirror rim light has also been upgraded.

In terms of power performance, the new Taycan also spares no effort. Take the Taycan Turbo S as an example, the system can reach a maximum power of 700kW, and the 0-100km/h acceleration time is only 2.4 seconds. The Push-to-Pass (one-click acceleration) function in the Sport Chrono component can output up to 70kW of additional power in 10 seconds.

On the track, the new Taycan also showed its outstanding performance. Equipped with Weissach components, the Taycan Turbo GT with Weissach Package achieved the fastest lap time of 1:27.87 at Laguna Seca Circuit in the United States, becoming the fastest pure electric production car on the track.

Since its launch in 2019, the Porsche Taycan has become a model of performance in the electric sports car industry with its outstanding performance and continuous innovation. The comprehensive upgrade of the new Taycan in terms of performance, battery life and configuration will undoubtedly further consolidate its leading position in the ultra-luxury brand electric sports car. For Taycan owners, "this is still a Porsche" is not only a recognition of its performance, but also a legacy of its brand spirit.

The domestic automobile market is no longer new for cross-border car-making. In the early years, most of the new power brands started in the Internet industry. In recent years, all walks of life hope to get a share in the automobile market. Not only do people who make mobile phones and color TVs keep pouring into the car circle, but even those who make sweeping robots and engage in real estate development are building cars.

Then, will the brand that makes air conditioners be absent? Of course not. Gree is the representative. Recently, Shanghai Gree Automobile Technology Co., Ltd. was established with a registered capital of 20 million RMB, and its business scope includes automobile parts research and development, automobile parts and accessories manufacturing, industrial robot manufacturing, industrial robot sales, intelligent robot research and development, etc. Obviously, Gree is already paving the way for building a car.

Has Dong Mingzhu learned a lesson from Gree’s second-hand car?

On the surface, Shanghai Gree Automobile Technology Co., Ltd. was established only recently, but in fact this is not the first time Gree has built a car. As early as 2016, Gree Electric was prepared to acquire 100% shares of Zhuhai Yinlong for 13 billion yuan. Although the acquisition was stalled due to the opposition of Gree shareholders, it also opened the prelude to Dong Mingzhu’s intention to build a car.

In desperation, Dong Mingzhu invested 1 billion yuan in his own name to acquire the shares of Zhuhai Yinlong, and after repeated capital increase, Dong Mingzhu’s shareholding ratio increased to 17.46%, which made Dong Mingzhu realize his dream of building a car. But after all, investment acquisition is only the beginning of the dream of building a car. If you want to survive in the automobile market, you must come up with satisfactory products.

From the product point of view, Guangtong, the first model after Dong Mingzhu’s shareholding in Zhuhai Yinlong, has been listed in 2017, and the voice of doubt is not small, not only the longest battery life is only 200km, but even the top speed is only 120km/h, so it is naturally difficult to measure the product strength without bright spots. Although the second model, Yinlong Effie, has increased its battery life to 450km, the price of over 400,000 yuan has also been directly taught by the market.

In the days to come, Yinlong Automobile was also in constant trouble. Even in 2018, it was exposed to negative news such as arrears in supplier payment and arrears in employee wages. In 2019, Gree intended to cooperate with Weimar to change the status quo of Yinlong Automobile, but soon Weimar went bankrupt and there was no following. In the end, Yinlong Automobile was renamed as "Gree Titanium" in 2021. In 2023, Gree Electric increased its shareholding in Gree Titanium to 72.47%, which was managed by Dong Mingzhu himself.

All of the above shows that Dong Mingzhu doesn’t know much about the automobile market, and building a car is far from as simple as Dong Mingzhu imagined. With the establishment of Shanghai Gree Automobile Technology Co., Ltd., the second car-making in Dong Mingzhu started. Behind this is not only Dong Mingzhu’s obsession with the dream of making cars, but also the huge profits in the automobile market, otherwise there would not be so many people trying to squeeze into the automobile market. However, has Dong Mingzhu learned the lesson of Yinlong’s failure?

It is not easy to build a car, and Dong Mingzhu’s dream of building a car will fail again

There is no denying that Gree is a leading enterprise in the air-conditioning industry, and its sales volume and influence are hard to match with those of its friends. Dong Mingzhu, who pushed Gree to the top with one hand, is naturally proud of making cars. He once bombarded domestic cars in public, but when he built them himself, he found that making cars was far from as simple as he thought.

Why did Yinlong fail? In fact, the technology is still too bad, and at the same time, Dong Mingzhu himself is arrogant, pulling the pricing of Yinlong’s products to a height that does not belong to it. What’s more, the models of Yinlong Automobile are "knockoffs" from any angle, but they are higher than the genuine ones in price. Is it because the Logo of Yinlong Automobile uses five rings more than the four rings of Audi?

If Dong Mingzhu paid attention to product building and technology research and development when it first built a car in 2016, perhaps the dream of building a car had already come true. But now it’s 2024. Can dreams that were not realized eight years ago be realized now? Compared with eight years ago, the involution of the current automobile market is completely out of one dimension. Except Xiaomi, the new power brands established in the past two years have failed to make waves without exception.

For the new power brands, there are actually only two ways to go, either relying on traditional automobile manufacturers, such as Deep Blue Automobile, Extreme Krypton Automobile and Intimate Automobile, and relying on traditional manufacturers such as Chang ‘an, Geely and SAIC respectively. There is neither a lack of technology nor a lack of R&D funds, and at the same time, brand awareness can be established. The other way is to become popular by marketing, just like Xiaomi Automobile, but the premise behind marketing is that the competitiveness of the product itself is not bad, and the quality cannot be too flawed. The most important thing is that the founder must be as influential as Lei Jun.

It’s a pity that there seems to be some gap between Dong Mingzhu and Lei Jun now, and Dong Mingzhu is not satisfactory in both personality charm and rigor in making cars. In addition, although Dong Mingzhu and Gree have 8 years of experience in building cars, they can hardly come up with the core technology. The only advantage may be car air conditioning. After all, this is Gree’s housekeeping skill.

Write at the end:

In the field of air-conditioning, Dong Mingzhu is undoubtedly successful, but the profit and development potential of the air-conditioning market are limited after all, so Dong Mingzhu hopes to enter more industries. However, judging from the results, almost all cross-border ventures in Dong Mingzhu have ended in failure, and both the former Gree mobile phone and the current Gree Titanium car have become jokes in the circle. So, do you think Dong Mingzhu’s dream of building a second car can come true?

Official website, Ministry of Human Resources and Social Security.

　　It has been less than two years (686 days) since the Vice Minister of the Ministry of Industry and Information Technology was transferred to the post of Chairman of China Unicom, and Liu Liehong, who is about to turn 55, will take up his new post.

　　On July 28th, according to Ministry of Human Resources and Social Security news, Liu Liehong was appointed as the first director of the National Data Bureau.

　　In March this year, the Central Committee of the Communist Party of China and the State Council issued the "Party and State Institutional Reform Plan" and proposed the establishment of a national data bureau. The National Data Bureau, managed by the National Development and Reform Commission, is responsible for coordinating and promoting the construction of the basic data system, coordinating the integration, sharing, development and utilization of data resources, and coordinating and promoting the functions of digital China, digital economy and digital society planning and construction.

　　At present, the National Bureau of Data has not been listed. According to a person familiar with the matter, the selection of the director means that the leadership team of the National Data Bureau has been clear.

Liu Liehong was at the 2023 Shanghai Mobile World Congress (2023 MWC Shanghai).

　　The fourth job adjustment in five years

　　According to public information, Liu Liehong was born in October 1968. He is a native of Chengdu, Sichuan Province. He has a postgraduate degree and a doctorate in management. He enjoys the "special government allowance of the State Council" and is an alternate member of the 20th Central Committee. Liu Liehong has more than 30 years of experience in the field of information and communication. He started his career as an assistant engineer in the Ministry of Machinery and Electronics Industry in 1990, then became the deputy general manager of China Electronics Technology Corporation in 2004, and was promoted to the director and general manager of China Electronics and Information Industry Corporation five years later. Eight years later, in 2017, Liu Liehong became the director and general manager of China Electronics Technology Group Co., Ltd.

　　The new National Bureau of Data is Liu Liehong’s fourth job adjustment in five years.

　　In July 2018, 50-year-old Liu Liehong entered the official career from the enterprise, and was transferred from China Electronics Technology Group to the Office of the Central Cyber Security and Informatization Committee (hereinafter referred to as the "Central Network Information Office") as the deputy director of the Central Network Information Office and the National Internet Information Office. Deputy director. In June 2020, Liu Liehong served as the Deputy Minister of the Ministry of Industry and Information Technology (hereinafter referred to as the "Ministry of Industry and Information Technology"). He was the youngest deputy minister of the Ministry of Industry and Information Technology at that time, mainly in charge of the Information and Communication Development Department, the Information and Communication Administration, the Network Security Administration, the Retired Cadre Bureau, the Local Communication Administration, the China Information and Communication Research Institute, and the Emergency Communication Support Center. In August, 2021, Liu Liehong took charge of China Unicom as the chairman and party secretary.

　　Liu Liehong’s performance experience in the Ministry of Industry and Information Technology, the Central Network Information Office, operators and other central ministries and state-owned enterprises is closely related to the functions of the National Data Bureau. In the government responsibility system of building digital China, the National Data Bureau has integrated five macro-management responsibilities undertaken by the Central Network Information Office, such as studying and drawing up a digital China construction plan, coordinating and promoting the informationization of public services and social governance, coordinating and promoting the construction of smart cities, coordinating the development, utilization and sharing of important national information resources, and promoting the cross-industry and inter-departmental interconnection of information resources, as well as the responsibilities undertaken by the National Development and Reform Commission, such as coordinating and promoting the development of digital economy, organizing and implementing the national big data strategy, promoting the construction of data element infrastructure, and promoting the layout of digital infrastructure.

　　CITIC Securities once concluded in the research report that the National Data Bureau has been functionally integrated into the functions of coordinating the development of digital economy by various departments of the Network Information Office and planning the overall digital economy by the National Development and Reform Commission. CITIC Securities predicts that in the future, the National Bureau of Data will optimize the design of digital China assessment baton, including quantitative assessment of digital infrastructure, enhanced application of government data, and integration of digital and real data into local pilot projects.

　　Make big data one of Unicom’s "main responsibilities"

　　In fact, just a month ago, at the opening ceremony of the 2023 Shanghai Mobile World Congress (2023 MWC Shanghai), Liu Liehong, the chairman of China Unicom, won the 2023 Asia Mobile Industry Outstanding Contribution Award. The Asia Mobile Industry Outstanding Contribution Award is an award independently selected by the Global Mobile Communications Association (GSMA), which enjoys a great reputation in the communication industry in Asia.

　　Tao Xujun, digital director of Nomura Research Institute, pointed out that in the past one or two years, China Unicom has gained new market growth points in the government and enterprise market through ICT and digitalization, which has proved a feasible digital market road for the whole industry and provided a successful practice for operators to change from communication infrastructure service providers to digital infrastructure and capacity service providers.

　　During Liu Liehong’s tenure as the head, China Unicom’s performance grew rapidly. According to the company’s financial report, in 2022, China Unicom achieved an operating income of 354.9 billion yuan, an increase of 8.3% year-on-year, which reached a new high in nearly nine years. Among them, the revenue of industrial Internet business including data center, cloud, Internet of Things and big data was 70.5 billion yuan, up 28.6% year-on-year, and the proportion of revenue also increased from 12.4% in 2019 to 22.1% in 2022.

　　According to the latest quarterly report of China Unicom in 2023, its quarterly income was 97.222 billion yuan, up 9.2% year-on-year, and the growth rate reached the high level in the same period in the past decade. Its main business income was 86.115 billion yuan, up 6.1% year-on-year, and its net profit returned to its mother was 2.266 billion yuan, up 11.6% year-on-year.

　　During his tenure, Liu Liehong made big data one of the "main businesses" of China Unicom. According to the information disclosed in the annual report, China Unicom’s big data business will achieve about 50% revenue growth every year from 2021 to 2022, and its revenue will reach 4 billion yuan by 2022. At the beginning of 2022, China Unicom issued "Action Plan for Innovative Application of Big Data", which clearly pointed out that in 2022, it is necessary to basically build a technical base with complete technical system and independently controllable product systems for data governance and data security applications, and enter the first echelon of government big data service providers. At the end of 2022, China Unicom announced at the partner conference that it had built 15 ministries’ big data platforms and 12 provincial-level big data platforms to serve the construction of digital government in 31 provinces.

　　"Liu Liehong has held important positions in the Network Information Office and the Ministry of Industry and Information Technology. In addition, he has practical experience in core enterprises of digital economy such as China Electronics and China Unicom. Especially when he was in charge of China Unicom, it was also the development stage of China Unicom from communication hardware to data application. This experience vision helps him to promote the country’s better opening of data elements, optimize the rational allocation of data elements, and promote the combination with traditional elements. In particular, the core of the digital integration and industrial digital transformation that is now emphasized is to sort out through data elements. " Wang Yong, deputy director of Tsinghua University Economic Research Institute and president of Tsinghua University Minsheng Economic Research Institute, said in an interview with the media.

　　Xinlang automobile news

　　At the beginning of last year, Wuliangye Group entered Kaiyi Automobile, and the industry has different opinions on the prospect of Wuliangye making cars. After nearly two years, Kaiyi showed up with brand-new products and showed its determination to break through, which is also the most effective response to doubts. Nowadays, with the joint blessing of Wuliangye Group and Chery Group, Kaiyi Automobile has entered the fast lane of development.

　　"Today is a triple happiness for Kaiyi. First, the vehicle qualification was won (approved on December 23rd), second, such a beautiful factory was completed and put into production, and third, the first truly Kaiyi car was off the assembly line. Next, we will continue to build technical Kay Wing, quality Kay Wing, innovative Kay Wing, and the most important thing is to let Kay Wing’s wings fly. With the help of the new product Dongfeng, Kaiyi must become the biggest growth point of the entire Chery Group in 2020. " Yin Tongyue, secretary of the Party Committee and chairman of Chery Automobile Co., Ltd., said at the ceremony of the completion and commissioning of Kaiyi Automobile Smart Factory and the new car off the assembly line.

　　The dazzling world of this off-line is positioned in a compact SUV, and the new car shoulders the responsibility of developing market segments for Kaiyi. With its youthful and dynamic appearance and practical configuration, Hyun Jie is expected to stand out in the most competitive compact SUV market.

　　With the joining of Hyun Jie, Kaiyi’s product lineup has included three SUV products and one car product. It is understood that Kaiyi will continue to exert its strength in the SUV and car market, and will launch new A- class, A+ class and B-class SUV products one after another, and new car products will also be off the assembly line at the end of next year.

　　The successive launch of a variety of products is inseparable from the strong support of Kaiyi Smart Factory. Since the factory started construction in September 2017, it has a total investment of 3.7 billion yuan and has four major processes: stamping, welding, painting and final assembly. Now, with the official completion and production of the smart factory, Kaiyi Automobile’s upward road has been further accelerated.

　　Products are always fundamental, and the comprehensive competitiveness will be further improved after the product sequence of Kaiyi is improved day by day. Next, Kaiyi needs to further enhance its brand power. With the joint blessing of brands and products, it can find a way to go against the trend in the era of stock competition.

　　"Face value is justice", if a good product can impress consumers in face value, it has already been half successful. Moreover, Kaiyi’s brand-new compact SUV dazzles the world with both face value and strength, which clears the obstacles for its fierce competition.

　　At the design level, Hyun Jie inherited the design language of "Wings of Triumph", which is extremely rich in levels. At the same time, the design of new cars also reflects the accurate insight into industry trends and crowd needs.

　　In terms of appearance, the front face of Xuanjie adopts the shape of "W" air intake grille, and the left and right headlights adopt the embedded interior blackening design, equipped with five diffusion wheels. The overall shape highlights youth, dynamism and fashion, which is highly in line with the aesthetics of young consumers.

　　In the interior, the new car creates an elegant interior atmosphere. The central control adopts horizontal design as a whole, and two 10.25-inch high-resolution high-definition capacitive screens are the most eye-catching. At the same time, the central control screen can also realize multi-screen linkage with LCD instruments, and support functions such as 1080P high-definition video playback, navigation projection, multimedia information and multiple sets of theme switching, which greatly improves the convenience of driver information processing and driving pleasure.

　　The car body of Xuanjie is made of ultra-high strength hot-formed steel from Bentele, Germany, with 70% by weight, 42% by high strength steel above 600MPa and 15.16% by ultra-high strength steel above 800MPa. The application of ultra-high strength steel in as many as six places has comprehensively improved the crashworthiness of the car body structure. It is worth mentioning that while fully ensuring safety, the application of new technology has also enhanced vehicle economy.

　　In terms of configuration, Hyun Jie is at the forefront of the trend. In particular, the new car is equipped with the wireless fast charging function of the mobile phone, and with the QI certification wireless fast charging technology, the owner can charge the mobile phone by placing it in the charging slot. Kaiyi Xuanjie car wireless charging supports Android 15w fast charging and ios 7.5w fast charging, with high charging power and high speed, and keeps the mobile phone in a state of sufficient power at any time, which completely solves the user’s pain points.

　　In addition, the Bosch 9.3ESP body stabilization system fully equipped in Xuanjie has low energy consumption and quick response, and its RMI rollover prevention function effectively prevents vehicle rollover and greatly improves the safety of new cars.

　　Although the competition in the compact SUV market segment has become fierce, truly competitive products are still the darling of the market. With in-depth insight into consumer demand and transforming it into every detail of new cars, I believe Kaiyi Xuanjie has the ability to stand out in the compact SUV market.

　　Generally speaking, consumers are more exposed to products, but little is known about the strong support behind them-the factory. However, the level of the factory can often determine the upper and lower limits of product competitiveness. Behind the dazzling world, there is a smart factory that has reached the mainstream level of its own brand in technology and production line, with an annual output of 150,000 vehicles.

　　Kaiyi Smart Factory started construction in September 2017, and completed a 66000kN large-scale automatic high-speed stamping line on August 29 this year. It consists of five Jinan No.2 machine tool presses and Swiss GUDEL double-arm automatic manipulator, and the production beat can reach 15 times per minute. At the same time, it is equipped with advanced digital MES system to realize intelligent production and management and synchronize with the international advanced level. The stamping line will be responsible for the production of large-scale panels and large-scale structural parts for fuel vehicles and new energy vehicles, and the whole line will be 100% automated.

　　At the same time, the welding line body of the new car project was also settled in August this year. The line auxiliary adopts fully automatic flexible production, and the self-made rate is as high as 80%. It is equipped with 147 robots and 105 robot servo welding tongs, which has a high automation rate, so that the whole body-in-white construction is carried out in a highly automated environment and strives for perfection.

　　The painting workshop of Kaiyi Smart Factory is equipped with 60 robots, which can realize the functions of auto-sealing, auto-wiping and auto-painting, realize the painting automation, and ensure the painting quality through some column management systems.

　　The assembly workshop has flexible mechanical transportation system, windshield gluing assembly assistance, high-precision filling machine, vehicle inspection line, standard test track, and information system to improve production efficiency.

　　Kaiyi Automobile Smart Factory takes a high starting point and intelligence as its orientation, and has six characteristics of automation, flexibility, modularity, energy saving, intelligence and informationization. Through digital software management, intelligent and flexible production is realized.

　　Kaiyi Smart Factory provides high-efficiency quality assurance for Hyun Jie. The new factory follows the advanced production standards and quality control system in the world to achieve high consistency of products, create zero-defect products and ensure product quality, which will become a solid backing for Hyun Jie to charge in the automobile market.

　　Write at the end:At the beginning of its establishment, crowdsourcing made Kaiyi Automobile earn enough attention. However, in the subsequent development process, the enterprise encountered some troubles. Nowadays, with the off-line of brand-new products, Kaiyi has quickly promoted the listing of new products with the help of new capital. Coupled with the quality assurance behind the smart factory, I believe that the dazzling world with both face value and strength can help Kaiyi open a breakthrough in the cold winter of the auto market and boost the brand.

Is Huang Lei’s cooking delicious?

Everyone seems to be curious about Huang Lei’s cooking, and the discussion on the Internet is hot. Observing his past interviews and reality shows, we can find that Huang Lei is indeed a chef at home. Although his wife, Sun Li, is not good at cooking, she always praises Huang Lei’s cooking every time. This kind of positive feedback makes Huang Lei more confident in cooking, and regards the kitchen as his own territory, firmly believing that the relationship between husband and wife can be enhanced through delicious food. Is Huang Lei’s cooking delicious? !

However, Huang Lei’s cooking level is not derived from professional training, but more based on the practice of home cooking and mutual appreciation among families. In different programs, such as "Where is Dad?", Huang Lei’s cooking skills have been praised a lot, but occasionally overturned, such as her daughter’s outspoken evaluation, or the food made under certain conditions is not satisfactory. Nevertheless, the continuous encouragement from people around him made Huang Lei love cooking more, and eventually he founded his own lifestyle brand "Huang Kitchen" to further promote his cooking concept through books and programs.

Similar to Huang Lei, Nicholas Tse also showed off his cooking skills in the program, and established the image of "the most handsome cook" through works such as Twelve Scenes. His cooking style is more exquisite and pays attention to details. Every step of the operation is perfect, and even a little too particular, such as using special tools and complicated steps to deal with ingredients. Although both of them have attracted much attention because of their cooking performance on the screen, whether the actual cooking has reached the top level is a matter of opinion. Some viewers think that they are more "showing" than simply showing their cooking skills.

Huang Lei and Nicholas Tse can cause a topic in the field of cooking, on the one hand, because of their positive performance in the program and the constant praise of people around them, on the other hand, their unique cooking styles and passion for food. Although their cooking may not be impeccable, their promotion of food culture has undoubtedly increased the audience’s interest and discussion on cooking art.

Is Huang Lei’s cooking delicious? !