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　　CCTV News:Every day at 8 o’clock, CCTV will sort out for you the big and small things that happen around us within 24 hours.

　　The two high schools explicitly executed the crime of assaulting a police officer by throwing objects at high altitude.

　　Stamp duty is about to be legislated! The current tax system framework and tax burden level remain basically unchanged.

　　Alien species cannot enter the country! In January, customs intercepted 427 batches of alien species.

　　2020 Top Ten Advances in Chinese Science Released: Chang’e 5 and Mount Everest Elevation Measurement were selected.

　　· Female judge Zhou Chunmei was posthumously awarded the title of "National Model Judge" after she refused to "greet" her fellow villagers.

　　The procuratorial organs decided to arrest Li Yongping, the former director of the Qinghai Muli Coalfield Administration.

　　· The president of Japan’s "Hospitality Gate" resigned, and the eldest son of Prime Minister Yoshihide Suga was punished.

　　The office of the Greek deputy minister was raided, linked to terrorists.

　　Haitian prison riots have left 25 dead and more than 400 inmates jailed.

　　· South Korean zoos conduct novel coronavirus tests, and tigers are also "stabbed in the nose."

　　· Yosemite National Park in the United States now has "fire falls" like orange ribbons.

　　· A high school girl in Pingjiang, Hunan was killed. The body was only wrapped in sheets. It was found near the reservoir. The 18-year-old suspect in the same village was detained.

　　The man followed, covered his head and knocked down the 13-year-old girl, Shantou police: arrested, administrative detention.

　　· Some stalls in the downstream market were washed away due to the unauthorized opening of a reservoir in Shandong, and illegal personnel have been controlled.

　　The car was just washed and sprayed dirty by the sprinkler. Wuhan Urban Management responded: It has been adjusted.

　　· Shenzhen Wildlife Park abused baby tigers? The park responded: It is a congenital deformity.

　　· Only sold one order but 637 praise? An online store self-brushed thousands of praise was fined 200,000 yuan.

　　Hefei woman spends more than 10,000 yuan to buy a mobile phone on Apple’s official website: she gets apple-flavored yogurt.

　　Ridiculous!

　　- Xinhua News Agency comments on women applying for jobs to report their love experience

　　Lunar samples were unveiled at the National Expo.

　　The mascot design of the 14th National Games competition project was released.

　　Hong Kong’s well-known comedian Wu Mengda died in Hong Kong, and Chow Xingchi Lau and others paid tribute.

　　Editor in charge: Sun Jie

　　Editor: Tian Yudi

On May 10, Yang Mi wrote: "An actor should be impressed by a good script, a good character, a good partner, and a good team. The first task of an actor is to create characters, each character has its own seat, and each character has a meaning of existence. In this era, if it is gold, it will definitely not be covered up, and the order of the names should make way for the characters." With a poster of "Harbin 1944", it is suspected that in response to the controversial rankings in the play.

Previously, Yang Mi’s performance in the drama "Harbin 1944" caused heated discussions among netizens and fans.

[Global Network Technology Comprehensive Report] On July 2, Xiaomi Group held a new series of Xiaomi CC launches at Beijing Water Cube, releasing three new models of Xiaomi CC9, Xiaomi CC9e, and Xiaomi CC9 Meitu Customized Edition.

Xiaomi CC9 is a redesigned Xiaomi 9 for young people, inheriting the flagship technology and core experience of Xiaomi 9. It is also the first product in Xiaomi mobile phones to use the front 32 million pixel + rear 48 million pixel three-camera flagship camera. The 6GB + 64GB version of Xiaomi CC9 is priced at 1799 yuan, and the 6GB + 128GB version is priced at 1999 yuan.

Xiaomi CC9e is a light and compact refined version of Xiaomi CC9. It is the first Qualcomm Snapdragon 665 processor. The camera specifications are the same as Xiaomi CC9, but the size is slightly smaller, which is more suitable for one-handed operation. The 4GB + 64GB version of Xiaomi CC9e is 1299 yuan, the 6GB + 64GB version is 1399 yuan, and the 6GB + 128GB version is 1599 yuan.

Xiaomi CC9 Meitu Customized Edition is specially designed for girls, a beauty camera phone with 100% Meitu algorithm, a unique 8GB + 256GB version, priced at 2599 yuan.

Lei Jun, founder, chairperson and CEO of Xiaomi Group, said: The Xiaomi CC series focuses on the young people market. It is a trendy camera phone for young people around the world. It is a younger, more beautiful and better photo phone. Unlike the previous Xiaomi product team, more than half of the Xiaomi CC product team has professional backgrounds in art and fine arts. Their understanding of the CC series is not only Colorful, but also Creative.

Xiaomi mobile phone new series CC debut: positioning the young trend

The global smartphone market has transitioned from an incremental market to a stock market. Under the background that the overall growth has entered a period of moderation, a brand needs a clearer and more accurate product positioning to meet the core target group it serves if it wants to continue to maintain a high growth rate beyond the industry average. After the Redmi brand is used independently, Xiaomi brand mobile phones have more imagination. On the one hand, Xiaomi brand can explore innovative technology, focus on mid-to-high-end, and pursue the ultimate experience. On the other hand, it can also focus more on market segments to make more targeted products. Xiaomi CC series is a product specially designed for young users around the world. Xiaomi CC series mobile phone design is younger and newer, equipped with a front 32 million pixel ultra-high resolution camera for young people who like to take selfies, and even Xiaomi has specially designed a matching Xiaomi CC jelly bag for young people who like CC series products, so that countless young people plant grass.

In Xiaomi’s new CC series, there is a product specifically aimed at female users – the Xiaomi CC9 Meitu Customized Edition mobile phone, which is also the first cooperative product released by Xiaomi and Meitu. Xiaomi has a high reputation in the field of technology, and Meitu’s products have a large number of female users. The ultra-clear resolution of Xiaomi’s native camera cooperates with Meitu’s AI beauty exclusive underlying algorithm to create a beauty camera phone that can achieve a super-textured, super-real, and super-detailed selfie experience. Xiaomi CC9 Meitu Customized Edition will expand Xiaomi to more female users among young people.

Xiaomi CC9/CC9e: Xiaomi’s first front 32 million pixel selfie phone

According to Xiaomi CC product manager CiCi Wei, Xiaomi CC9 uses a 6.39-inch AMOLED water drop full screen and real hardware DC dimming, which not only completely improves the stroboscopic problem under low brightness, but also ensures that the picture color is not lost, and supports the color screen display function. The 3D full-curved glass body has three new color schemes: White Lovers, Deep Blue Planet and Dark Night Prince. The beautiful and quiet white lovers are inspired by the faint light of the sun shining on the snow. Through the nano-holographic process, the mobile phone can see colorful dreamy light effects from any angle. And the unique CC texture of Deep Blue Planet adopts an extremely complex micro-nano composite process, like the ripples of the lake under the moon. The brand logo on the back of CC9 adopts a younger vertical design and adds the function of breathing light, which can correspond to different color dynamic reminders in scenes such as charging and notification. It also jointly creates innovative real-sense technology with Honor of Kings to present colorful breathing light special effects when killing the opponent’s heroes in the game.

In terms of photography, Xiaomi CC9 has been greatly optimized for front portrait photography. It has a 32 million pixel flagship selfie front camera, and the rear camera uses 48 million pixel Sony IMX586 + 8 million pixel ultra-wide-angle + 2 million pixel depth of field three-shot combination. Unlike popular beauty algorithms such as dermabrasion and thin face on the market, Xiaomi CC9 uses real beauty, which retains facial features while modifying flaws. For example, remove dark circles while retaining aegyo sal, beautify skin tone while keeping the neck skin tone uniform, and retain texture details to create texture, rather than taking a cookie-cutter assembly line beauty face. Xiaomi CC9 also supports Mimoji cute shooting function, which uses the front-facing camera to obtain facial image data and generate cute cartoon image expressions. Xiaomi CC9 has a built-in AI day-changing filter developed by Xiaomi Brain. Through deep learning on hundreds of thousands of different types of sky photos, the day-changing filter can accurately segment the sky in landscapes and portrait photos for targeted beautification, and can change cloudy days to sunny days, sunset, sunset and other realistic effects with one click. In other respects, the Snapdragon 710 processor, the seventh-generation optical screen fingerprint recognition, Hi-Res high definition audio certification, 4030mAh large capacity battery, full-featured NFC, 3.5mm headphone interface, infrared function, standard 18W fast charging, etc. also ensure that the Xiaomi CC9 has an excellent daily use experience. The price of Xiaomi CC9 starts at 1799 yuan.

Another important product at the conference is the lighter Xiaomi CC9e. It is reported that Xiaomi CC9e launched a new generation of Snapdragon 665 processor, using 11nm process technology, which greatly reduces the power consumption and improves the AI performance compared to the Snapdragon 660. 6.088-inch AMOLED screen, light and compact, more suitable for one-handed operation. It uses the same back cover material and process as Xiaomi CC9, the same seventh-generation screen fingerprint recognition, 4030mAh large-capacity battery, supports infrared, 3.5mm earphone interface, and supports 18W fast charging (standard 10W charger). Xiaomi CC9e is priced at 1299 yuan, which is the most cost-effective screen fingerprint mobile phone on the market. It is also the most cost-effective 32 million pixel front + 48 million pixel rear three-camera mobile phone on the market.

Xiaomi CC9 Meitu Customized Edition: 100% Meitu Algorithm Beauty Camera Mobile Phone

Xiaomi CC9 Meitu Customized Edition is specially designed for girls. The back cover adopts dreamy soft light gradual change fairy color inspired by the pink sand beaches of the Bahamas, and fuses light blue and pink through gradient effect, which is full of fairy energy. This phone adopts exclusive custom wallpaper, theme, and exclusive boot animation and ringtone. The camera hardware uses 32 million pixel front + 48 million pixel rear three-camera combination. The camera functions and algorithms are 100% developed by Meitu. It supports multiple customized photo and video beauty modes including classic portraits, low-light portraits, movie portraits, party mode, soft hair, and Vlog video beauty 360-degree full body beauty. The camera UI interface is also the same as that of previous generations of Meitu’s own brand mobile phones.

Xiaomi’s native camera 32 million pixel ultra-clear resolution and Meitu’s AI beauty exclusive underlying technology, Xiaomi CC9 Meitu Customized Edition mobile phone can be said to be the most powerful mobile phone on the market for selfies. Xiaomi CC9 Meitu Customized Edition’s unique AI low-light portrait can take high-quality beauty portraits in extremely low light environments. This function applies Meitu’s unique AI beauty technology and single-picture depth estimation technology, which can calmly deal with rich and diverse scenes. Even in a dark environment that is almost invisible to the human eye, it can extract the user’s facial features and combine the scene depth information to restore the appearance of the image. Xiaomi CC9 Meitu Customized Edition uses 8GB + 256GB storage combination, and other hardware configurations are the same as Xiaomi CC9, priced at 2599 yuan.

Lei Jun said that in 2019, Xiaomi mobile phones will be launched in three product series: Xiaomi digital series, including Xiaomi 9 and Xiaomi 9SE; Xiaomi MIX series, targeting the business flagship market; and the new series CC, a trendy mobile phone for young people around the world. The new series CC focuses on the young people market, better meeting the preferences of young people in terms of product functions and performance, which will help Xiaomi brand win more young people’s attention, and the Xiaomi CC9 Meitu customized version launched together will help Xiaomi brand to further expand the female user market. Through the release of several new products in the CC series, the layout of Xiaomi brand mobile phone product line is clearer and more complete. And how the market performance of CC series mobile phones, Global Network Technology will continue to pay attention to the report.

"Did you’fly ‘today?"

"My’addiction ‘has broken again, please update it quickly."

"It’s not on the way to visit relatives and friends, it’s on the way to chase’Hurricane ‘."

Since CCTV’s eight sets of broadcasts, the country’s audience ratings have topped the list, and it has also become the new "drama king" of the exclusive broadcast platform iQIYI. This is the anti-black drama "Hurricane", which has rushed to the forefront of almost all communication platform topics and traffic. According to CCTV Sofrey data, CCTV’s eight sets of "Hurricane" have a balanced age distribution of viewers from 1 to 27 episodes, which can be said to be eaten by young and old.

This is a Zhejiang-produced TV drama supported by the Zhejiang Provincial Culture and Art Fund, co-produced by a film and television culture company in Zhejiang. Why can a "traditional" anti-black TV drama stand out and top the chart? Where does "addiction" come from?

one

To answer the above two questions, let’s first talk about the meaning behind the title of "Hurricane". What is it about Hurricane?

Some viewers say that the scale is surging. Compared with most traditional anti-crime films and television dramas that mainly focus on anti-black heroes, "Surging" defies the original narrative angle and boldly adopts a two-line narrative technique of one good and one evil. It does not shy away from depicting the family history of the underworld boss in depth and detail, and vividly tells the story of how an honest and dutiful petty citizen went to the dark step by step. When the underworld boss is no longer just a stereotypical "foil", it can better reflect the difficulty and long-term responsibility of the anti-crime operation itself.

Some viewers also said that justice was surging. For example, the justice representative in the play, Police Officer An Xin, in the past 20 years, although he has been bruised and exhausted in the fight against the evil forces, and even betrayed and fell into despair, he has always stood at the forefront of the anti-black struggle. Even if he became a "lonely brave man" in Jinghai, he did not change his original intention.

In addition, more people will feel that the acting is going crazy. There is no doubt about this, and it can even be said that it is one of the key reasons why "Hurricane" broke the wall and broke out of the circle. Just looking at the cast and crew of the TV series is enough to make people "feel at ease". Zhang Songwen, a famous movie star, and a large number of old actors such as Zhang Zhijian, Wu Gang, and Ni Dahong performed together. It is not surprising that all the acting staff are online, and the audience is immersed in it.

In this regard, the biggest highlight of "Hurricane" is the actor Zhang Songwen, whose "Brother Qiang" has almost covered more than half of the show’s traffic topics. Zhang Songwen’s acting is so realistic that many bullet comments called for "suggestion to check". "It’s not like it’s acting, maybe there is a real problem." Others, after watching "Hurricane", confessed that they have "post-hurricane syndrome", so that when they go out and see a small stall peddler, they vaguely feel that they are a hidden underworld boss. Some fans even commented: "’Brother Qiang’s acting is so good that across the screen, I can smell the fishy smell of Qiaoyuqiang and the smell of cologne after blackening."

In fact, there is a certain inevitability behind Zhang Songwen’s popularity and fame.

The external environment provides an opportunity to break out of the circle. In recent years, the domestic film and television drama market has been flooded with all kinds of "little fresh meat" and "little fresh". The acting skills are grandiose, but they can play the starring role of big dramas by virtue of popularity and traffic. Fans continue to brush the charts and impulse, resulting in extremely high ratings for the repertoire. After a long frenzy, the market needs to return to rationality; after a long frenzy, the audience naturally calls for acting skills.

Internal driving forces create their own value. Zhang Songwen’s title of "play crazy" has a long history. After more than 20 years of professional downturn, Zhang Songwen has completely conquered the audience with the role of Zhu Yongping in "Hidden Corner". Every smile and every move is a play. In order to play Gao Qiqiang, "life observer" Zhang Songwen specially went to a local vegetable market in Guangdong early to observe the daily life of fish traders, and recorded it in his heart and engraved it in his mind.

Zhang Yi, who played opposite Zhang Songwen, is equally brilliant. In him, we see different "An Xin" of different ages and stages. From the fledgling and blood-pumping in his 20s, to the ideals in his 30s and still sticking to the mission, to the sophisticated and down-to-reality in his 40s, the "An Xin" police officer at every stage makes us feel that such people exist in real life.

With its storyline and its acting skills, how could the audience not suffer from "addiction"?

two

Why is "Hurricane" superior to ordinary anti-black film and television dramas? In addition to the acting skills of "hard-core" actors, the power of "Hurricane" lies in finding the right narrative angle and presentation method.

Speaking of anti-black theme film and television dramas, many people’s minds will emerge a set of fixed scripts, a preset plot: righteous, upright political and legal officers disguised, deep into the tiger’s den, follow the cane to lead out the umbrella company behind the evil forces, after a battle of wits and courage, successfully sent the bad guys to prison, and everyone was happy and ended successfully.

"The underworld and evil forces have original sins, and the bad guys are bad guys from the beginning of the story." Compared with "Hurricane", ordinary anti-underworld film and television dramas lose by prematurely framing the villains, profiling the villains, and shaping each villain into an unscrupulous and cunning person. Not only that, but the good and evil factions in the plot are always two parallel lines, with no intersection, no transition, and no so-called "gray area".

Justice deserves praise, but evil also needs objective analysis. The underworld does not fall from the sky, and the process of formation has an intricate social soil. Compared with ordinary anti-black film and television dramas, "Hurricane" wins by telling the story of an ordinary person walking into the abyss of evil and evolving into the boss of the underworld. In "Hurricane", good and evil are not mutually exclusive, but will intersect and even transform each other.

The protagonist of the story, Gao Qiqiang, was originally an ordinary fishmonger in the vegetable market. After losing his parents at the age of 13, Gao Qiqiang played the role of a "father", raising his younger brother and sister alone. After experiencing the beatings of society and the ravages of reality, Gao Qiqiang staggered from the bottom of society to the top, from a law-abiding citizen who was bullied to a underworld boss who dominated the world with one hand.

The writer Lu Yao once wrote that although the road of life is long, the key points are only a few steps, especially when people are young. For many people, justice is on the left and evil is on the right, and the difference of one thought may be a lifetime away.

When the Tang brothers humiliated and smashed the TV they had worked so hard to buy, Gao Qiqiang chose to fight; when the neighbors heard that the deputy director of the Municipal Public Security Bureau was his backer, Gao Qiqiang chose to remain silent and pretend to be a tiger; when faced with his brother’s desire to start a business that required 20,000 yuan to open a PHS store, Gao Qiqiang chose to take risks and become a thug, eventually leading to the abyss of crime.

What "Hurricane" presents is not only the battle of wits between good and evil, but also the floating of people’s hearts and human choices. The process of watching "Hurricane" is the process of the audience following the characters in the play, making choices again and again. From an honest fish seller, to a liar, to a criminal, each choice pushes the fate of the characters in the play to a new position.

The TV series "Hurricane" fully respects the IQ of the audience, depicts the history of a underworld boss’s fortune, and exposes the historical causes of the underworld hovering in Jinghai City for many years. Under the premise of sweeping away the underworld and promoting righteousness, the whole drama appears more flesh and blood, reasonable and logical.

three

Of course, in addition to the superficial elements such as acting, plot, and scale, the reason why "Hurricane" makes the audience unable to stop is also because it reflects human nature itself, workplace ecology, and social reality to a certain extent, making people feel "so far away and so close" across the screen.

The time dimension of the story spans from 2000 to 2020. 20 years of rapid development, development means change, accompanied by problems, involving reform, especially the era proposition of how to move from a Chinese-style human society to a Chinese-style rule of law society. The play also carries, explains and embodies well.

Some film critics say that if Gao Qiqiang is the representative of the human society, then Anxin is the code name of the rule of law society, and the conflict between the two protagonists is actually the collision between the rule of law society and the human society. The author believes it deeply. It is particularly obvious in Gao Qiqiang that things depend on relationships and go out and take care of things. Acting according to the law and rules is the norm that Anxin police officer believes in. In his dictionary, the law is above all else. When human feelings meet the law, where is the road? How to achieve the rule of law? The plot is thought-provoking.

After talking about the big ones, let’s talk about the small ones. Why do so many young people love this drama? Because "Hurricane" also reflects the workplace ecology to a certain extent.

As the director introduced, the protagonist An Xin, whose name means "peace of mind", is a pure idealist. He is sharp, high-spirited, straightforward and strong but lacks workplace wisdom, and he offends people by hitting walls everywhere. The police officer Li Xiang is An Xin’s partner, which means "ideal", but he is a true realist, and his caution is vividly displayed in him. The underworld boss Gao Qiqiang is a complete opportunist. He will seize all the resources and contacts he can access, and magnify them infinitely, constantly finding opportunities for himself.

While the characters in the "Hurricane" play are hurtling, idealism, realism and opportunism are also constantly "hurrying". Gao Qiqiang is well versed in the human society, and he will bite and escape when he has the opportunity to go ashore; An Xin has been run by the human society, but she sticks to her ideals but is smashed to pieces by reality, and finally loses her head overnight; Li Xiang, in order to avenge his master and take down the evil forces behind him, resolutely chooses to take risks. Knowing that he has no good ending, he still pushes himself step by step to the end of his life.

Gao Qiqiang’s insidious and vicious, unscrupulous means is a kind of human nature, a sinking human nature. An Xin’s calmness, tenacity, integrity and kindness are also a kind of human nature, a noble human nature. As someone said, only by understanding Gao Qiqiang’s control of worldly sophistication can we understand how difficult and valuable it is for An Xin to maintain her original intention. It is because of the selfless efforts and even sacrifices of "An Xin" one after another that this society is full of peace and tranquility, and we can live in peace.

"Hurricane" is still on the air, and many viewers should not lose themselves in the "hurricane addiction" and hurricane with the show. When facing good and evil, facing right and wrong, how should each of us choose? There is a saying on the Internet that says, "No matter what life is like, stay awake and stay kind."

　　　 News source: Nanning Evening News

　　　　

Fan Bingbing was strongly doubted

　　　　"Natural beauty is hard to give up, and it is always on the side of the king. Looking back and smiling at Bai Meisheng, Liugong Fendai has no color." Concubine Yang, one of China’s "four beautiful women", has always been a representative of plump beauty. Her story has also been filmed into film and television works countless times, including the recent TV series "Datang Furong Garden" on CCTV’s eight go LIVE sets. However, with the hit of the show, the role of Concubine Yang in the play by Fan Bingbing has attracted strong criticism from many viewers, and even evolved into a huge verbal attack on the Internet.

　　　　The netizens strongly questioned

　　　　Unlike some historical dramas, "Datang Furong Garden" only talks about love and not politics, and positions Yang Guifei as a "pure" woman. According to the director’s conception, Yang Guifei in the play should be "pure enough to make men’s hearts shake and women jealous." However, after the appearance of Yang Guifei played by Fan Bingbing, not only did she not charm the audience, but also attracted waves of strong doubts.

　　　　"By letting Fan Bingbing play Yang Yuhuan, in addition to making the audience feel despair, even the Chinese idiom is about to despair. How can I change the’Huanfei Yan Thin ‘? Looking at her thin face, how can there be any smell of Yang Guifei?" "Fan Bingbing doesn’t look like a favorite concubine in a prosperous age at all – graceful and natural charm; always looks like a small family jasper, no matter how you look at it, it looks like Yang Guifei’s maid." Many viewers also pointed out that in the famous "Neon Clothes Dance", Fan Bingbing actually used a lot of double shots, which seemed very fake. "When Fan Bingbing dances, he just swings his sleeves up, turns left and right, and has no charm."

　　　　Fan Bingbing is quite aggrieved

　　　　Faced with various criticisms from the audience, Fan Bingbing looked rather aggrieved: "Zang Jinsheng, who played An Lushan, said that he had studied relevant historical materials. The real Yang Yuhuan’s measurements are only a little bigger than mine, not so fat, and his height is shorter than mine, about 1.55 meters to 1.60 meters, so the thin version of Yang Guifei is not without basis." Fan Bingbing defended himself against the accusation of lack of temperament: "I am emotionally confident, and taking this play shows that I have confidence. I think everyone is too harsh on me, because the feelings in the play are very delicate, and the role positioning and history are inherently different."

　　　　As for the dance stuntman, Fan Bingbing explained: "The’Nishang Feather Dancing ‘is very famous, and I originally hoped to be able to complete it myself, but I didn’t learn dance after all. In the end, many scenes were shot by dance teachers as stuntmen, which is my biggest regret in filming the drama!"

　　　　Zhou Xiaowen was a little angry

　　　　The director Zhou Xiaowen looked a little angry in the face of the audience’s criticism: "Who said that Concubine Yang Guifei must be a fat woman? Who has seen it? Let him find me! Saying that Concubine Yang Guifei is fat is the imagination of literati. When I shoot Yang Yuhuan, I want to show the image of a’pure ‘woman. It doesn’t matter if she is fat or thin." (Fan Dongbo)

Editor in charge: Li Meng

??　　 Tonight (January 21), the 2023 CCTV Spring Festival Gala for the Year of the Rabbit arrived as scheduled. The program on the stage was wonderful, and the talented netizens also discovered many interesting highlights and warm and touching moments during the Spring Festival Gala. Here are eight highlights to share with you.

??Behind-the-scene 1: Yang Zi and Wu Lei are wearing "wrong" clothes? netizens teased: Why didn’t the notification be in place!

??The 2023 CCTV Year of the Rabbit Spring Festival Gala opened with Yang Zi, Zhao Liying, Song Zuer, Wan Qian, Bai Yu and other artists singing "Flowers Bloom and Planter".

??Some netizens noticed that during the opening performance, most of the artists on stage wore red clothes, and Yang Zi’s blue dress looked very "abrupt". Coincidentally, when Wu Lei performed the show later, netizens also found that the other three artists in the same group as him were wearing leather tops, only Wu Lei was different from everyone else.

??In this regard, netizens teased: "What? Why didn’t you inform Yang Zi and Wu Lei to wear the same clothes? Are these two classmates disconnected from the Internet?"

??Behind-the-scene 2: Spring Festival Gala clothing has attracted heated discussions, Yue Yunpeng Weibo responded: It doesn’t matter if we complain

??In the 2023 CCTV Year of the Rabbit Spring Festival Gala, the Spring Festival Gala regulars Yue Yunpeng and Sun Yue brought the crosstalk performance "My Change, Change, Change". Unexpectedly, their costumes first caused a wave of heated discussions and were ridiculed like a double-door refrigerator.

??After the performance, Yue Yunpeng, who got his mobile phone, also noticed the discussion among the netizens, and personally sent a Weibo response to the ridicule: "It’s Chinese New Year, everyone is happy, it’s okay to complain to us, it’s okay to say that our clothes are double-door refrigerators, it’s a bit hahahahahaha!" It seems that the imagination of the netizens has also successfully amused Xiao Yue Yue!

??Behind- the-scene 3: Did you come for dinner? Netizen ridicule: Zhang Ruoyun can eat too much, right?

??It was also during the interactive session of "My Change, Change, Change" that Zhang Ruoyun and others shared the roast chicken that Yue Yunpeng "changed" to eat. The other artists ate very "reserved", and when the camera turned to Zhang Ruoyun, he could not smile when he got the chicken, and then he took a large piece of chicken and ate it very fragrant.

??No wonder some netizens ridiculed Zhang Ruoyun for contributing the first joke of this year’s Spring Festival Gala: "Others are here to participate in the show, but Zhang Ruoyun is really here to eat!"

??Behind- the-scene 4: Deng Chao cuts wide angles as soon as he runs? Sun Li smiled and said: The director of the Spring Festival Gala has experience

??The first Weibo "detonation" hot search for the Spring Festival Gala of the Year of the Rabbit was brought by the artist Deng Chao. The reason turned out to be that netizens thought he was simply too funny!

??Last year, Deng Chao appeared on the stage of CCTV Spring Festival Gala for the first time. During the chorus program, he was too excited and acted too lively, which caused a heated discussion among netizens. Even his wife Sun Li posted a Weibo joke after watching the program: "It’s almost out of the camera"!

??When the audience learned that there was still Deng Chao in this year’s Spring Festival Gala, they once teased, wondering if Brother Chao would still be excited this year? And it turned out that our Brother Chao did not forget his original intention as always, and his excitement was still the happiest person in the Spring Festival Gala!

??His wife, Sun Li, also stayed in front of the TV early to pay attention to Deng Chao’s performance. After watching her husband’s performance, Sun Li also specially sent a Weibo laugh: "This year, the director has experience. As soon as Brother Chao runs, hurry up and cut the wide angle!"

??Behind-the-scene 5: The Spring Festival Gala reappears God is misplaced! Sabine changes to "Nina Belle" in seconds

??After becoming "Mickey Mouse" on the stage of the gala a few years ago due to stage dislocation, this year’s CCTV Spring Festival Gala host Sabine performed a god dislocation with a group of cute "little rabbits". From the opening host’s camera, Sabine seemed to have grown two rabbit ears. It is not only like wearing plush jewelry to "act cute", but also bumped into the shape of Lingna Belle, who has been on fire in recent years. No wonder netizens shouted: "Ning Na Belle is here!"

??Behind-the-scene 6: The witty response is praised, and Sabine is the first person to self-" anti-black "

??In addition, the highlights were still brought by Sabine. In the middle of the Spring Festival Gala, during a series of interactions, Sabine immediately responded to the hot discussion about himself "wearing high heels" and "wearing rabbit ears to act cute".

??In tonight’s Spring Festival Gala host, Sabine was first mistaken by netizens for "acting cute" wearing rabbit ears because of the wrong angle with the "little rabbit" behind him. Later, netizens found that his height was not dominant. He was wearing a pair of leather shoes with a high heel to host the program, and the topic of "how high is Sabine’s heel" was ridiculed and discussed by netizens.

??In the live broadcast session that followed, Sabine responded tactfully and interacted with the rabbit mascot funnily: "The netizens all said that I wear high heels, but you still think I’m short?" Then, he took the initiative to put on a real rabbit ear hood and responded to the hot search "God Dislocation".

??Behind-the-scene 7: Got caught by the door? Zhou Shen: "Take bamboo shoots"?

??In the Spring Festival Gala for the Year of the Rabbit, singer Zhou Shen dedicated the affectionate song "Flowers Bloom and Forget Worries".

??After Zhou Shen’s performance, some netizens said that they saw someone say that Zhou Shen was caught by the door on the stage at Moments. The reason was that when Zhou Shen sang, the lyrics and subtitles appeared around Zhou Shen, and the word "door" happened to be stuck on Zhou Shen’s head, as if it was "caught" by the door. After making such a joke, some netizens laughed and said: "It’s not easy for Zhou Shen to play bamboo shoots!"

??Behind-the-scene 8: Wang Zhuangliang brought his brothers to the Spring Festival Gala? Re-employment boy group: Received the "password"

??Singer Wang Zhuangliang sang the song "I’ve Been Drinking With the Past" with Su Youpeng, Wang Sulong, and Jiang Yuheng. At the end of the song, some careful netizens noticed that he deliberately compared the "six" gesture, which seemed to refer to bringing the "Re-Employment Boys Group" brothers to the Spring Festival Gala together.

??Last year, Wang Zhuangliang and Chen Chusheng, Xingxing, Zhang Yuan, Lu Hu, and Wang Yixin became popular with their interesting and emotional variety shows, and they also had a limited group name: Reemployment Men’s Group.

??Over the past year, the re-employment men’s group has joined forces to "re-employment" on multiple stages, and has also brought many wonderful presentations to the audience. Before, several brothers had expressed their hope to appear on the stage of CCTV Spring Festival Gala, but in the end this year, only Wang Jieliang participated in the whole process. Although the other five people failed to appear on the stage of the Spring Festival Gala, some careful netizens found that after Wang Jieliang finished performing the song, he deliberately raised his hand and raised a "six" gesture, which always refers to the "re-employment men’s group" brothers. Users said: "I’m touched! Brother Liang is bringing his five brothers to the Spring Festival Gala!"

??After the show ended, Lu Hu, Wang Yixin, and Zhang Yuan sent Weibo to support Wang Zhuang Liang, and Lu Hu called out more directly: "Have you received the password gesture that Brother Liang gave us?" Then he added a "tears running" expression, looking very moved. (xlzy/text)

This was no ordinary news, after all, every day a brand announces its new spokesperson.

But when it comes to Wahaha, it is extraordinary. Because the last official spokesperson of Doll Ha Pure Water was still 22 years ago.

Wahaha X Wang Leehom, 20 years of endorsement

Wang Leehom emerges

In 1998, when Wang Leehom first made his debut, he did not have much popularity in the mainland. Zong Qinghou defied all odds and signed Wang Leehom as a brand spokesperson. This was also Wang Leehom’s first endorsement in the mainland.

Wang Leehom is still just a newcomer, having just made his mark with his album "Circle and Rotate".

At that time, Wahaha was more popular than Wang Leehom, and many people also knew him through Wahaha advertisements on TV…

With the Wahaha mineral water with his own avatar printed on it, the channels are spread all over the shelves of major cities and even countless villages and towns in China, thus Wang Leehom quickly gained popularity.

And because of Wang Leehom’s subsequent popularity, he became a household name in the domestic music scene, and Wahaha became even more popular because of its spokesperson linkage.

"In the past, the days were very slow, the car and mail were slow, and life was only enough to love one person."

Just like a poem written by Mu Xin, Wahaha at that time had the single-mindedness and dedication of an old-fashioned person.Wahaha and Wang Leehom spent their peak years together.

Wahaha x Leehom Wang, advertising story

From Wahaha’s perspective, the vision of choosing to sign Wang Leehom back then was forward-looking. Because at that time, Wang Leehom was not yet popular on both sides of the strait. Later, Wang Leehom, as an evergreen in the music world, and the image of a high-quality idol, also provided the Wahaha brand with years of inspirationPositive brand endorsement…

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Wait until you understand

The cooperation between Wahaha and Wang Leehom has always been a story in the history of advertising. They achieved each other in the early days of entering the market, and their cooperation has been more than 20 years. For more than 20 years, Wang Leehom has become a representative of Wahaha to some extent. Together with Wahaha’s brandImage is deeply rooted…

Therefore, when Wahaha officially announced Xu Guanghan as the new spokesperson, many fans and consumers couldn’t accept it for a while. Their advertisements on Douyin and blockbuster comments were all:When will I change back to Leehom Wang and when will I drink it?

Wahaha’s brand crisis

Breaking the endorsement myth

In 2019, an interview with Zong Fuli, the successor of Wahaha, broke the "endorsement myth" between Wang Leehom and Wahaha.

She bluntly said that she did not like Wang Leehom, nor did she like Wahaha pure water packaging, because "Wang Leehom is too old" and has some aesthetic fatigue.

In fact, it is not only the spokesperson Wang Leehom who is no longer "young", but also grows old with the spokespersonWahaha brand itself…

existYear 2013, Wahaha reached the peak of revenue. That year, the group company completed beverage production throughout the year12.70 million tonsRealize operating income78.30 billion yuan, an increase of 23% year-on-year, achieving profits and taxes of 13.90 billion yuan.

exist2014, Wahaha sales72 billion yuanOperating Income of Wahaha in 201567.70 billion yuan;2016, Wahaha sales52.90 billion yuan…

The declining sales year after year also means that Wahaha’s "midlife crisis"Officially arrived.

Many people attribute Wahaha’s crisis to its products, because from the perspective of products, Wahaha has not been able to achieve the same results in recent yearsNo impressive explosives appearedThe revenue is still supported by the classic products represented by Nutrition Express, so the product aging situation is prominent.

Wahaha X Xu Guanghan, probing the edge of traffic

While replacing the spokesperson, Wahaha Pure Water also launched a new advertising slogan: "Water is water, let water return to purity".

Back in the day,In order to break the monopoly of WahahaOther "water" brands began to play different slogans, positioning mineral water, rich in minerals. Or spring water, sweet and pure natural.

Wahaha’s official website explained why they chose Xu Guanghan: "Xu Guanghan made his debut in 2003. During the 17 years of ups and downs, despite the difficulties and challenges, he has always maintained the purest original intention and love for the performing arts, which is highly compatible with the simple and pure characteristics of Wahaha Pure Water."

However, compared with the previous spokesperson Wang Leehom, there was currently a big gap in terms of popularity and works. The most important thing was that more than 20 years of brand endorsements had allowed Wang Leehom to shape the unique temperament of the Wahaha brand itself, such as "sunshine, purity, ability", etc. This unique temperament suddenly changed, which was of course unacceptable.

This is also the reason why Xu Guanghan’s brand endorsement encountered opposition from a large number of fans.

It can be seen that Wahaha has decided to replace the spokesperson in order to better achieve brand upgrading and complete brand rejuvenation, but this goal cannot be achieved by replacing Wang Leehom with Xu Guanghan.

For a company with a solidified system, when sales decline, it is inevitable to toss, and there is no market competitiveness in product innovation.Otherwise, the first thing to do in publicity is to change the logo and spokespersonThe problem is that the product has not changed, and just changing the spokesperson will only treat the symptoms rather than the root cause

Take advantage of the trend and start with youth

Old brand label

If the product has been launched for a long time, then Coca-Cola, Pepsi, 7-Up soda…Which is not a beverage that has been launched for more than a hundred years and is still selling well around the world today?

But at the same time, these brands are not aging at all, and even at the forefront of youth trends, creating a lot of young social topics every year. And keep the brand young,The most important thing is to break into the circle of young people and communicate with them in the unique language of young people…

For example, in 2013, Coca-Cola published an article on the packaging, launched a nickname bottle, and added hot words such as white rich beauty, otaku, straight-A student, etc. to the original product packaging. Label-based marketing allowed young people who were actively looking for self-identification to take their seats, and the nickname bottle even became a social currency for young people for a while.

Oreo, which is also a product that has been selling well for more than 100 years, can always convey Oreo’s brand perception of "big brain", "interesting" and "cool" through endless marketing methods.

A long time ago maxed out Moments Oreo joint universe Internet celebrity brand supreme, change the color can be sold for hundreds of dollars.

Wahaha’s Road to Change

In fact, as early as the end of 2018, after Zong Fuli served as the head of Wahaha’s public relations department, she has always been committed toBrand rejuvenation…Enter the campus, launch the Wahaha campus marketing competition, and listen to the voices of young people…

This year’s 520, combined with young people’s favoriteBlind box gameplay, launched "Blind Water". By selling 5,000 boxes at a price of 66 yuan per box, 1,000 boxes were launched every day, and every time it was launched, it sold out in seconds, achieving good results. And on May 29 this year, Zong Qinghou even played a live broadcast on the Douyin platform.

Wahaha, the "elderly trend", has made a lot of efforts so far. However, maybe it was because it was too much about marketers and channels in the past, and in today’s traffic era, Wahaha always felt that it was a little too much.

Although there are many activities, the volume does not seem to be large. After 33 years, Wahaha has to move towards a successful transformation.Just relying on the marketing strategy of one hammer in the east and one stick in the west is probably not enough.

How to stay young depends on these four points

Marketing creativity

I don’t know if you have noticed that for so many years, whether it is from Wahaha’s packaging or design, it has basically remained the same. It has always followed the consistent style, reflecting the brand’s lack of innovation.

I believe that many people grew up drinking Wahaha when they were young, but there are so many choices in the market now. Who would choose "soil" products.After all, something from a very early age is unlikely to match the tastes and aesthetics of today’s consumers.

Compared with Wahaha, Nongfu Spring does better in this regard. Nongfu Spring’s various new packaging designs have won foreign awards repeatedly, and it integrates design elements into marketing.Let every bottle design become an event marketing, attracting the attention of the industry.

Channel selectivity

According to the data, Wahaha has deeply cultivated nearly 10,000 dealers, hundreds of thousands of wholesalers, and more than 3 million retail end points across the country, and can spread new products to every commissary in remote rural areas across the country within a week."Wherever there is a commissary in China, you can see Wahaha products."

And Wahaha’s channel-based marketing model has also been cited by Harvard Business School as a case of Chinese channel innovation.

Of course, for FMCG, channels are extremely important. But inIn today’s mobile Internet, many brands have begun to advocate de-channelization and become D2C brandsOnline marketing and sales have become an important source of corporate revenue. And with the rise of e-commerce, Wahaha has missed the dividend period.

This is not to say that channels are not important, but that the trend of direct-to-consumer sales cannot be ignored because of over-reliance on channels. If you rely too much on channels, then this may also be one of the reasons why Wahaha has not seen Internet celebrity brands in recent years.

Adapt to the times and catch up with the dividend period

Due to the excessive emphasis on the effectiveness of offline marketing channels, Wahaha has also resisted e-commerce for many years.

In 2016, Ma Yun raised the issue ofThe basic concept of "five new" in e-commerceAfter listening to this, Zong Qinghou said that "except for the reliable new technology, everything else is nonsense". After that, Zong Qinghou felt: "E-commerce is easy to dump at low prices, which will disrupt the market, so in the end, business has to return to the real economy." At this moment, he still believes that marketing channels are the key.

In 2018, Zong Qinghou made a change in his treatment of e-commerce, publicly stating in an interview, "We do not boycott e-commerce, nor do we embrace e-commerce.".

The result was predictable.

At this moment, Wahaha has only just begun to fully embrace e-commerce, but it has to be admitted that this has been delayed for several years.Due to Zong Qinghou’s resistance to e-commerce, Wahaha lost a great opportunity…

As a middle-aged brand, Wahaha naturally wants to complete the brand rejuvenation, but this problemIt is not something that Xu Guanghan can completely solve.…

From product and design innovation, to the transformation of marketing methods and channels, to embracing new platforms such as e-commerce and live broadcasting, all of these must be done with great care.Otherwise, the so-called brand rejuvenation is just a slogan for Wahaha.

Take the lead and start now

From a big brand of Wahaha to the current sunset, we have witnessed their glorious side, and Wahaha advertisements can be seen everywhere in the streets. Up to now, the dazzling array of advertisements has dizzied us.In the market of traffic, it is essential to seize the opportunity, seize the opportunity, and have a keen business sense…

Responsible editor:

Recently, the new standard version officially listed, the new car launched two configuration models, priced 249,800 – 269,800 yuan. Under the premise of price reduction, the configuration has increased or decreased, and the overall cost performance has improved. However, the new M5 may not have reached the level of explosion, and it is still difficult to twist the overall decline of the brand.

According to the data of the Passenger Federation, the sales volume of new energy vehicles reached 3.747 million in the first half of this year, an increase of 44.1% year-on-year. Under the background of the high growth rate of the new energy vehicle market, the Q-world M5 lagged behind the market. Taking the Q-world M5, which sells the main model, as an example, the cumulative sales volume in the first half of this year was only 17,067, a year-on-year decrease of 15.5%.

Recently, we visited several Huawei stores and learned that the 2022 Q M5 now has a discount of up to 55,000 yuan. However, the price reduction can not be exchanged for sales. We believe that the reason for this situation is the decline of Q products, as well as the emergence of competing products, Q failed to respond quickly and other factors.

The price of the new model is reduced, and the discount of the old model is even stronger.

As the market penetration rate gradually increases, the elimination competition of new energy vehicles is accelerating. Ideal monthly delivery is leading steadily, NIO delivery is rebounding, Xiaopeng G6 is expected to play a "turnaround", while Zero Run, Nezha and Extreme Krypton perform well. At the same time, new energy users are also undergoing a fundamental transformation, from early adopters to the general public. Who can break through and survive? The "key to victory" still lies in differentiated products and excellent technology.

As a user of new energy vehicles for 6 years, and a small editor of the owner at the same time, I personally have always believed that 1.86 million new owners of BYD last year could not have purchased BYD for BYD’s intelligence, because BYD’s intelligence has always been very bad, and the real reason for driving consumers to buy is excellent new energy technology. Many brands are also aware of this key point and spare no effort to publicize their own new energy technology platforms.

With the help of Huawei’s halo, Ask the World has been a highlight. Although everyone only knows Huawei but not Cyrus, Ask the World M5 is still Cyrus in the end, and Cyrus is still a concubine in the end. If you want resources, you don’t have resources, and if you want technology, you don’t have technology. Dongfeng has new energy technology, but it’s not the turn to ask the world, and the direct descendants of Lan Tu and Fengshen will be given priority to "enjoy". If it wasn’t for Huawei’s blessing, maybe Cyrus would run faster than Weimaraner, and Skyrim.

Since he couldn’t get the technical support from the "big factory", Cyrus couldn’t figure it out himself, so he could only use the ready-made solution of his partners. The new energy technology of the M5 was also from Huawei, using the HUAWEI DriveONE pure electric drive platform. At the same time as the price of the new M5 was reduced, the battery life of the new car under WLTC conditions was increased from 150km to 200km, but the number of cameras was reduced, and some configurations were also castrated.

The new Q Jie M5 standard version is officially listed, and the old model discount is quite awesome. It is understood that the 2022 Q Jie M5 cash discount is 35,000 yuan, and there is a small amount of stable 20,000 government subsidies, and the comprehensive discount for the new car reaches 55,000 yuan. Take the lowest 2022 extended range rear drive standard version as an example, the guide price is 259,800 yuan, and the discount is more than 200,000 yuan, which is 45,000 yuan cheaper than the new model.

The market competition is intensifying, and the core selling points are not outstanding

Is it cost-effective to buy a 200,000 budget to ask the world M5? The BYD frigate 07 of the same level, the starting threshold is set at 202,800; the "table-lifting" zero-run C11 extended range version, 149,800; quite the bold dark blue S7, the extended range version starts at 149,900 yuan, and the top match is also 169,900 yuan. The guide price is 80,000 – 100,000 yuan cheaper than the asking world M5. The question is, can the product power of the asking world M5 support this price difference?

Hardware specifications such as the chassis of the front double fork arms and the rear five links, the 150km WLTC pure electric battery life, and various indicators on the books, there is no shortage of competing products. In all fairness, the smart car machine of the M5 is indeed easy to use, showing the fineness, the fluency of use, the response speed of human-machine interaction, and the degree of intelligence are almost impeccable. But are these so-called "smart" worth buying for nearly 100,000 yuan?

Ask the world M5 positioning medium-sized SUV, but the body size is compact. Among the compact hybrid SUV, there are many products that are not compact, such as BYD, which leads the entire new energy market. The DM-i version starts at 154,800 yuan, and the long-life version is also 179,800 yuan. Under the premise of similar battery life, it is 70,000 yuan cheaper than the Ask World M5. Moreover, whether it is word-of-mouth or second-hand value preservation, the Song Plus DM-i must be stable.

At the same time, the traditional fuel vehicle brand officially started the transformation, the launch of the E series and series, and the release of the D family. For example, the power and fuel consumption, comfort and intelligence are fully balanced, and the top match is only 173,700 yuan. Of course, the pure electric endurance is still a little bit worse. Also, to accelerate the landing of intelligent new energy layout, performance and price are worth looking forward to.

Write at the end

Compared with new power brands, Wenjie’s service and intelligence are not outstanding. Compared with the new energy brands of traditional car companies, Wenjie’s core technology is not leading either. Whether it is its own product competitiveness or the market environment, in terms of the current sales performance of Wenjie, it is indeed facing greater growth pressure. The arrival of the new Wenjie M5 standard version may be able to inject new vitality into the rising sales of Wenjie. It can also be seen that Wenjie has realized the problem, but the strength and courage to reverse the decline are still lacking.

　　Our reporter, Wan Jing

　　In June 2016, after the release of the "Opinions of the State Council on Establishing Fair Competition and Censorship in the Construction of the Market System" (hereinafter referred to as Document No. 34), in 2017, all provinces and cities across the country began to establish rules and regulations, and fully implemented Document No. 34. 31 provinces have issued implementation plans or implementation measures.

　　The National Development and Reform Commission, the Ministry of Finance, the Ministry of Commerce, the State Administration for Industry and Commerce, and the Legislative Affairs Office of the State Council, together with relevant departments, studied and formulated the "Detailed Rules for the Implementation of Fair Competition Censorship (Interim) " (hereinafter referred to as the "Detailed Rules"), which were approved by the State Council and issued in October 2017. The industry unanimously commented that "another boot has landed" to allow the fair competition review to enter the substantive implementation stage.

　　19 provinces were included in the performance appraisal

　　"Legal Daily" reporters found that since the release of Article 34, all ministries and commissions of the State Council have established a fair competition review mechanism; 31 provinces have issued implementation plans to carry out the review work in an orderly manner. It is particularly noteworthy that 19 of these 31 provinces have proposed to establish and improve the government affairs and administrative commitment assessment system and improve the accountability mechanism for fair competition review.

　　Six provinces – Shaanxi, Jiangsu, Tianjin, Jiangxi, Hebei and Qinghai – called for stronger accountability and the establishment of a system of assessment, supervision and accountability for fair competition review work. Taking Jiangxi Province as an example, the Provincial Fair Competition Review Joint Conference Office and relevant industry authorities should strengthen the assessment and supervision of fair competition review work, and local governments and departments that fail to conduct fair competition review or violate fair competition review standards and introduce policies and measures, as well as fail to correct relevant policies and measures in a timely manner, must be seriously accountable.

　　In addition, more than 10 provinces (autonomous regions and municipalities) including Shanghai, Tibet, Inner Mongolia and Shandong have proposed to improve the evaluation mechanism and encourage the government to purchase services and entrust third parties to carry out evaluations. Evaluation reports should be open to the public for comments, and evaluation results should be open to the public.

　　The rules ensure that the review is left behind

　　At the end of October 2017, the "Detailed Rules" jointly issued by the National Development and Reform Commission, the Ministry of Finance, the Ministry of Commerce, the State Administration for Industry and Commerce, and the Legislative Affairs Office of the State Council were officially issued. Non-review and non-serious review in the practice of fair competition review are the primary issues to be solved by the "Detailed Rules".

　　To this end, the "Detailed Rules" mainly strengthen the procedural constraints on the fair competition review work in the following aspects: clarify the internal review mechanism, require the formation of written review conclusions, refine the rules and procedures for soliciting opinions, and establish a regular reporting system. More notably, the "Detailed Rules" further clarify the issue of supervision and reporting and accountability, and stipulate that any unit or individual can report to the policy-making authority or report to the superior authority or the anti-monopoly law enforcement agency if the review is not conducted or the review standards are violated.

　　Professor Shi Jianzhong, a member of the Expert Advisory Group of the Anti-Monopoly Committee of the State Council and Vice President of China University of Political Science and Law, believes that it is far from enough to establish fair competition censorship, and the cage of the system must be further tightened and tightened. The Detailed Rules explain and refine the relevant provisions of fair competition censorship from the aspects of review mechanisms and procedures, review standards, exception provisions, social supervision, and accountability, ensuring that fair competition review becomes a necessary procedure before the introduction of policies and measures, ensuring that review leaves traces, avoiding self-censorship as a formality, and preventing perfunctory.

　　Investigate and punish restrictions on competition

　　In July 2017, the National Development and Reform Commission disclosed that the National Development and Reform Commission and the Sichuan Provincial Development and Reform Commission investigated and found that the Chengdu State-owned Assets Supervision and Administration Commission organized a special coordination meeting and issued meeting notes, requiring municipal state-owned enterprises and their wholly-owned and controlling subsidiaries (sub) companies to give priority to insurance services provided by local state-owned enterprises under the same conditions of price and service. Chengdu State-owned Assets Supervision and Administration Commission took the initiative to issue a document to abolish the above meeting notes.

　　Rather than establishing rules and regulations, the public is more concerned about practical actions. As fair competition censorship has gradually and solidly advanced across the country, in 2017, many local governments began to strictly review their respective policy documents in accordance with the spirit of Circular 34. During the year, many acts of restricting competition or abusing administrative power to interfere with market competition order have been corrected or are being corrected.

　　According to a person from the Price Supervision Bureau of the National Development and Reform Commission, there are currently more than 40 cases of abuse of administrative power to exclude and restrict competition that have been completed or are being handled in various places, and will be disclosed one after another in the near future.

　　On December 5, 2017, the National Development and Reform Commission, the Ministry of Finance, and the Ministry of Commerce jointly issued the "2017-2018 Work Plan for Cleaning Up Existing Policies to Exclude and Restrict Competition".

　　According to the plan, by May 2018, all departments of the State Council and local people’s governments at all levels and their subordinate departments will form a conclusion on the policies and measures to eliminate and restrict competition, and repeal or adjust them according to the procedures. Before July 2018, local people’s governments at all levels and their subordinate departments will conduct a comprehensive summary of the clean-up work, form a written report, and report it level by level. Before November 2018, the inter-ministerial joint conference on fair competition review will organize inspections of the clean-up work of all provinces (autonomous regions and municipalities) and departments, and correct those that are not in place.

　　Supervision network ride-hailing local policy

　　In 2017, the biggest challenge to fair competition censorship was the introduction of local policies on ride-hailing. Many people use local policies on ride-hailing as "test strips" to test whether fair competition reviews are real.

　　New regulations on ride-hailing in many places have set up obstacles to the relevant conditions of "people and cars", and "deliberately" shrinking the policy space given to the online car-hailing industry by the Ministry of Transport. In response, Beijing Tianyuan Law Firm recently reported to the relevant anti-monopoly law enforcement agencies that "the detailed rules of online car-hailing in some cities are suspected of violating fair competition censorship and are suspected of abusing administrative power to exclude and restrict competition." At present, the National Development and Reform Commission has started to investigate the situation of local online car-hailing fair competition reviews.

　　Under the supervision of the National Development and Reform Commission, in September 2017, Quanzhou, Fujian and Lanzhou, Gansu Province successively revised the previously formulated detailed rules for the implementation of online car-hailing. The adjustment direction includes weakening the personal and household registration restrictions on online car-hailing drivers, lowering the price and technical conditions requirements for online car-hailing vehicles, canceling access restrictions on online car-hailing vehicles and drivers, and canceling other unreasonable restrictions that violate the requirements of the market economy.

　　According to a relevant person from the Price Supervision Bureau of the National Development and Reform Commission, many local governments are not copying or forwarding documents in implementing the spirit of Document No. 34, but actually conducting censorship, which is why there are more than 40 cases mentioned above. This is also closely related to the efforts of the development and reform departments to initiate and organize local administrative departments to train and study Document No. 34 and the Detailed Rules. At present, some local governments, especially at the grass-roots municipal and county levels, need to speed up the implementation of fair competition censorship, establish relevant working mechanisms as soon as possible, and really move. In addition, local governments need to come up with practical solutions in specific work implementation, such as the problem of "stock clearance".

　　Just after the Spring Festival holiday, BYD began to "strengthen" its friends. On February 19th, BYD launched the glory version of Qin PLUS and destroyer 05, and set the starting price of the two models at 79,800 yuan. A week later, BYD Han and Tang glory models also came on the market. Among them, BYD Han DM-i glory version started at 169,800 yuan, Han EV glory version started at 179,800 yuan, Tang DM-i glory version started at 179,800 yuan, and there were also 2024 Han DM-p God of War versions with a price of 259,800 yuan. Obviously, for the whole automobile market, this price reduction is not only an operation of "lifting the table", but also a blow to all friends in the price range of 100,000-150,000 yuan.

　　According to the sales data in the first two weeks of March, BYD achieved 38,600 vehicles and 49,100 vehicles respectively. At the same time, thanks to the continuous expansion of the glory family, BYD’s sales in the second week (March 4-March 10) finally returned to more than 40,000 vehicles, which not only surpassed Volkswagen in sales, but also increased by more than 27% from last week. Analysis of the reasons: First, the price war effect of the core product line is remarkable. Up to now, BYD has launched more than 10 glory versions of new cars, from Qin PLUS glory version, Han EV glory version to Seagull glory version, etc., and the main models of BYD Dynasty series and Ocean series have basically completed the annual change.

　　Secondly, BYD used "all-category layout+energy revolution+cost control+intelligent upgrade" to fundamentally rob the user population of the joint venture brand. In the past, independent brands wanted to break through the blockade of joint venture brands on the mainstream household market, mostly relying on a single category to break through. The most common one was to make a "flat replacement" for CR-V or RAV4 models. However, with the continuous deepening of BYD’s "vehicle intelligence" strategy, the core advantages of its products no longer rely solely on price, but have achieved a comprehensive breakthrough in driving comfort, economy and intelligence, especially BYD, which has always been considered by the outside world as lacking intelligence. With the cooperation between the 2024 BYD Han EV Glory Edition and Horizon (equipped with Journey 5), BYD, a "top student", has opened the road of high-level intellectual driving.

　　Therefore, if BYD’s strategy of "electricity is lower than oil" only makes the joint venture car companies "complain repeatedly", then it is even more painful for friends that this top student whose annual sales just broke 3 million will continue to make progress in 2024.

　　There is no time to be quiet, and the intelligent track only has to be rolled up.

　　On the 2024 BYD Dream Day held on January 16th this year, Wang Chuanfu announced a new strategy for the intelligent development of enterprise cars — — The whole vehicle is intelligent, and it shows the intelligent strength and future strategic layout to the outside world.

　　Taking the automatic driving section as an example, BYD divides the existing DiPilot intelligent driving platform into two systems and multiple gears, among which the L2-oriented auxiliary driving system is uniformly named DiPilot 10 and 30 platforms, while the L2+-oriented high-order intelligent driving system is uniformly named DiPilot 100, 300 and 600, and the newly launched BYD Han EV Glory Edition Eye of God intelligent driving model is built based on DiPilot 100 platform.

　　According to official information, the glory version of Han EV with a price of 249,800 yuan is the first model of Yadi Dynasty equipped with the "Eye of the God" DiPilot 100 platform. Its hardware adopts a high-order intelligent driving special computing scheme from the horizon, with a computing power of 128TOPS. Based on the L2+ intelligent driving assistance function, it has upgraded the high-speed navigation NOA and AVP parking service functions of high-speed and urban expressways. It can also achieve driving tasks such as intersection traffic (straight, left turn, right turn, U-turn, etc.), traffic light traffic, overtaking, intelligent obstacle avoidance, merging, lane keeping, cruising driving, lane switching and pedestrian-non-motor vehicle courtesy in urban areas, and the intelligent driving strength has been improved obviously.

　　Wang Chuanfu believes that vehicle intelligence can solve two major pain points: First, at present, the industry equates automobile intelligence with intelligent cabin driving, which leads to the narrowing of the concept; Second, most systems of smart cars are purchased and assembled by different suppliers, which leads to the failure of linkage and integration between systems and the inability to truly meet the diverse needs of users.

　　Speaking of this, Journey 5 is also the first computing solution in the industry that integrates high-order automatic driving and intelligent interaction. It not only has a computing power of 100, but also has a computing performance of 1718FPS, a delay speed of 60 milliseconds, and a power consumption of 30 watts. From the book data evaluation, it has indeed achieved the characteristics of high computing power, high performance and low power consumption, and hand in hand with BYD Han EV Glory Edition with an annual sales volume of 220,000+. It will also promote NOA’s high-level intelligent driving function to continue to explore models below 250,000 yuan, especially in the face of the core demands of NOA’s "opening the city", "scale" and reducing costs and increasing efficiency in 2024, and the cooperation with Horizon will also help BYD to go more smoothly on the road of high-level intelligent driving.

　　Horizon makes BYD’s road to high-level intellectual driving smoother.

　　Why choose the horizon? From a macro perspective, Horizon is currently the largest intelligent driving computing solution provider in China, and it is also the first intelligent driving computing solution provider in the industry that can support L2~L4 full-scene intelligent driving pre-installation mass production. According to the latest Market Share List of NOA Calculation Scheme for Passenger Cars Front-mounted in China Market in 2023 released by the Institute of Intelligent Automobile of Hi-Tech, Horizon has become the head player after NVIDIA, accounting for 35.49% of the market, and NOA models equipped with Horizon calculation scheme are in the lead at present.

　　Obviously, from the perspective of industry status and mass production capacity, Horizon and BYD can be called "suitable".

　　Secondly, judging from the bottleneck of NOA track development, the breakthrough of NOA high-level intelligent driving needs to go through three hurdles, namely, cost hurdle, scale hurdle and daily hurdle; At the same time, for car companies, the demand for smart driving products is developing differently. The essence of volume value and volume price comes from the bottleneck of efficiency. The key to solving the problem lies in the reconstruction of the computing base, and all of this is to reduce costs and increase efficiency. The computing scheme based on unified hardware architecture, tool chain and software stack will be the ultimate answer.

　　The brand-new ecological model proposed by Horizon, which is soft and hard full-stack empowerment and cooperation between car companies, is in line with the intelligent demands of the current head car companies. First, Horizon is one of the few players in the industry who have the full-stack capability of software and hardware. In addition to launching Journey 5 and Journey 6 series for high-level intelligent driving, Horizon also has world-class algorithms and leading software technology stack, which realizes the rapid deployment of high-performance algorithms by combining the advantages of software and hardware of Horizon. Second, Horizon is committed to creating an "ARM+Android" model in the era of smart cars through various empowerment methods such as open software IP authorization and BPU IP authorization. Based on the technical scheme of "chip+tool chain+reference algorithm", it will build a software and hardware shelf for intelligent driving, which will help the development and landing of differentiated intelligent driving schemes between car companies and industrial chain partners.

　　It can be found that Horizon can not only provide a smart driving calculation scheme covering low, middle and high levels, but also provide a flexible and affordable smart driving scheme, which is just in line with "vehicles that need to travel" like BYD Tang, Song and Seal, and from the user’s point of view, in the future, high-speed pilot-assisted driving functions should also be standard for mid-to high-end brands.

　　Obviously, the urban NOA is much more complicated than the high-speed NOA, so it puts forward higher requirements for the ability of the intelligent driving system. At present, only a few car companies have this ability, and with the listing of BYD Han EV Glory Edition, it undoubtedly means that BYD’s "intelligent second half" has taken a step forward successfully, and the platform cooperation of the horizon will also help BYD speed up its intelligence. It is worth mentioning that BYD has officially announced that it will be the first batch of mass-produced intentional cooperative car companies of Horizon Journey 6 series. Based on the cooperation of Journey 6, the two parties will jointly open a new stage of the development of smart driving. (Text: Yang Xiaohong Figure: Horizon BYD)