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Donghu comment: Life is not just "brushing your mobile phone"

Recently, Zhang Chaoyang’s remarks about mobile phones have sparked heated discussions. When interacting with the students of Xi ‘an Jiaotong University, he talked about a thought-provoking question: Why can’t we passively brush our mobile phones for a long time? In this regard, Zhang Chaoyang gave his own answer: passively brushing the mobile phone is killing time and delaying. If you don’t think and ask questions, time will be wasted and people may become numb.
Mobile phone, a highly popular technology product, has become an indispensable part of everyone’s life. It provides endless information and resources, which can be studied and explored anytime and anywhere. Whether reading books online, watching educational videos or learning the latest information through social media, mobile phones can provide unprecedented convenience and become a fountain of learning knowledge. However, as Zhang Chaoyang emphasized, if you indulge in the habit of passively brushing your mobile phone for a long time, it may become a shackle that binds people’s thinking and development.
Over-reliance on mobile phones can lead to distraction. In the process of swiping mobile phones, people often switch applications and browse different pages. This fast switching attention mode will weaken their concentration and deep thinking ability, especially when they need to concentrate on completing a task, the existence of mobile phones will often become an interference factor, making it difficult for them to stay focused.
Excessive reliance on mobile phones will affect social interaction. Mobile phones can keep in touch with others anytime and anywhere, but at the same time they may rely too much on virtual social interaction. In real life, face-to-face communication and interaction is an important way to establish deep interpersonal relationships, and excessive use of mobile phones may reduce social activities in real life, thus affecting interpersonal relationships.
Excessive reliance on mobile phones may also have a negative impact on physical and mental health. Bowing your head and brushing your mobile phone for a long time will put pressure on cervical vertebrae and eyes, and may even lead to problems such as cervical spondylosis and myopia. In addition, excessive use of mobile phones may also lead to health problems such as decreased sleep quality and increased psychological stress.
Therefore, we should be aware of the dangers of over-reliance on mobile phones, reasonably control the time of using mobile phones, and maintain a healthy lifestyle. At the same time, we should actively seek other beneficial activities, such as reading, sports and socializing, so as to enrich our life experience and improve our own quality.
Source: Jingchu. com (Hubei Daily)
Author: Shen Dudu (Wufeng, Yichang)
Editor: Ding Chufeng
Reporting/feedback

Double super in one city! Why is Qingdao football fruitful?

Public Network reporter Mao Daoguang reports from Qingdao

The past weekend has become the most unforgettable day for Qingdao football!

In the 29th round of League A, Qingdao West Coast, which holds the initiative, beat Guangzhou team 2-0, thus locking the Super League seat in advance for next season. At this point, there are two Super League teams for the first time in the history of Qingdao football, and it has become the seventh city in China that will soon have the "Super League Derby" after Shanghai and Guangzhou.

Success is never achieved overnight. In the past ten years, Qingdao professional football has set foot on the top of the mountain and once fell into a trough. Fortunately, Qingdao football has never given up lightly, and with a tenacity, it has regained the road of chasing dreams in difficulties.

One city "double super"! At this moment, Qingdao football has realized the "dream of two heroes" in the top leagues in China, and let the whole country see the profound connotation of "Football City" and let football become the shining business card of this city again!

01

Looking back at Qingdao football in recent years, there are too many moments worth remembering!

Drinking ice for 9 years, blood is hard to cool! After many years of silence, Qingdao Manatee returned to the Super League from China B, and made its home debut 10 years later in Youth Stadium, the first 50,000 professional football stadium newly opened in Shandong this season, beating former enemy Beijing Guoan 3-1, which made countless fans dream back to 10 years ago and rekindled the hope of Qingdao football.

Qingdao West Coast Football Club, formerly known as Qingdao Kangtaiyuan Commercial Concrete Football Team, was established in 2007. In 2019, it was awarded the qualification of Grade B, and officially entered the China Football Professional League in 2020. In April, 2022, Qingdao Youth Island Football Club officially moved into German Football Asia Base. After playing in League A in the 2022 season, the young team hit it off with the West Coast, a city of youth, and set a more ambitious goal: changing its name to the West Coast, fighting for Qingdao and fighting for the West Coast New District.

The home relocation to Qingdao West Coast University Town Stadium marks that Qingdao West Coast New District has the first team to compete in professional football matches. As a new landmark of the West Coast New District, Guzhenkou University Town Stadium can accommodate 20,000 people and is one of the closest stadiums in China. It has been officially unveiled and put into use on May 10th this year. As the home of Qingdao West Coast Team in League A and Qingdao Red Lion Team in League B, it has been frequently unveiled in national competitions.

This autumn, Qingdao Manatee relegated to the Super League two rounds ahead of schedule, Qingdao West Coast overtook the Super League one round ahead of schedule, and Qingdao women’s football team returned to the domestic women’s football professional league, all of which are inseparable from the silent cultivation of Qingdao football for many years. With the end of the "Jinyuan Football" era, the inherent advantages of Qingdao football have gradually emerged, and the achievements of football development and youth training have blossomed everywhere, which has also polished the "golden signboard" of football again.

"The success of the West Coast Club is inseparable from the attention of the municipal party committee and the municipal government and the support from all walks of life. With two super league teams, Qingdao football has reached a new height. I hope that we can make persistent efforts next, and Qingdao Football can continue to contribute to China Football. " Tian Weiguo, director of Qingdao Football Activity Management Center, said this.

02

As a prestigious "Football City", on January 25th, 2022, Qingdao was successfully selected as one of the first nine key cities for football development in China during the 14th Five-Year Plan period. This is the third time that Qingdao has won this honor since 1979 and 1992. In 2023, Qingdao Football has achieved full coverage of football professional clubs at all levels, including Super League, China A, China B, Women A and Five Super League.

The achievement of such excellent results is inseparable from Qingdao’s policy support for football development.

In terms of support for professional sports clubs, Qingdao Sports Bureau issued the Measures for Supporting and Encouraging High-level Professional Sports Clubs in Qingdao according to the spirit of the document "Implementation Opinions on Promoting National Fitness and Sports Consumption to Promote High-quality Development of Sports Industry". The Qingdao Municipal Sports Bureau will set up a sports industry support incentive fund, which will invest 35 million yuan every year to support the high-level professional sports clubs in Qingdao, and reward them according to the results of professional leagues.

In November of the same year, the leading group for the promotion of football reform and development in Qingdao also issued the "Construction Plan of National Key Cities for Football Development in Qingdao during the Tenth Five-Year Plan". The plan clearly sets the goals to be achieved by 2025, focusing on building 1-2 super league teams; Realize the 9-level elite echelon of Super League Club and the 7-level elite echelon of Zhongjia Club; Set up 1-2 professional women’s football clubs … and the goal of focusing on building 1-2 super league teams was first fulfilled this autumn.

Looking at the whole country, there are only a handful of cities that can be called "football cities". Qingdao has enjoyed a good reputation for many years, which is inseparable from its excellent youth training system and good youth football competitions.

For a long time, Qingdao youth football has a profound foundation and outstanding achievements in youth training. The traditional event "Mayor Cup" campus football league has gone through 32 seasons. The league also achieved full coverage from the primary school, junior high school, senior high school and university four-level campus football league system. By the end of 2021, the "Mayor Cup" campus football league had organized 3,694 games, in which 22,553 players from 1,510 teams participated. Qingdao campus football is constantly exploring the deeper field of integration of sports and education. The introduction of a series of security policies and the practice of trying first provide protection for children who like playing football and take care of their studies.

By 2023, 10 Qingdao athletes, including Wang Ziming, Liu Yang, Li Lei, Wei Zhang, Wang Haobin, Li Suda, Liu Chen, Zhang Yiqian, Shuo Yang and Shao Mingzhen, have been selected into national football teams at all levels, and outstanding talents are constantly emerging; Qingdao U9-U14 football team won five championships in six groups in the 2023 Shandong Football Championship, and Qingdao U16 women’s football team became the first team to advance to the top four of the National Student (Youth) Games, with excellent competitive results.

In addition, Dong Lu, a well-known football commentator, also praised Qingdao’s youth training in the recent live broadcast. He said that Qingdao has a large number of football talents and good football development genes. Youth training clubs such as Qingdao West Coast Football Club and Qingdao Zhuifeng Youth Football Club have performed very well on the field, and many high-level athletes and coaches are also impressive.

03

"Fight, Qingdao team!" It is not only a slogan, but also engraved into the football memory of a generation.

Counting the football history of Qingdao, at the beginning of the China Professional League, Qingdao established its own professional team-Qingdao Manatee. The time can be traced back to December 31st, 1993. Qingdao Manatee Football Club was formally established, and it became one of the founding teams of Chinese Football Association Super League together with Shandong Taishan, Beijing Guoan, Tianjin Jinmenhu and Shenzhen Team.

In 2002, Qingdao Yizhong Manatee hired Li Zhangzhu, a famous Korean coach, as the head coach, and the team won the China Football Association Cup, which was the first national championship in the history of Qingdao professional football. Qingdao Huanghai Qinggang Team won the championship in the 2019 season and successfully overtook it. In the 2020 season, Qingdao Manatee Team and Qingdao West Coast Team also staged the "Qingdao Derby" in the second season. In the 2021 season, the Qingdao Manatee team took the lead in rushing to the A, and the West Coast team subsequently succeeded in rushing to the A in the play-offs of the 2021 season. In the 2022 season, the two teams will continue to stage the "Qingdao Derby" in the Chinese team. Last year, the Manatees took the lead in overtaking, and the West Coast team gained a foothold in the Chinese team. By the 2023 season, the West Coast team was successful, while the Manatee team was successful in relegation in the Super League.

At the recently concluded 2023 China Qingdao Fashion Sports Industry Conference, Liu Jianhong attended as a guest, also talked about Qingdao at the scene, and praised the development of Qingdao football. He said, "In 1996, as a reporter of CCTV’s Football Night, I came to Qingdao to interview League A and B, and witnessed the process of the Manatees returning from League A to League A that year." After leaving CCTV, Liu Jianhong came to Qingdao again in 2021. He presided over the expedition ceremony of Qingdao Manatee. The Manatee was successfully upgraded from B in that year, and it was successful at the end of 2022. Today, the Manatee has become a strong force in the Super League again. As a football city, Qingdao and Liu Jianhong have witnessed the ups and downs of Qingdao football for so many years.

In the long history of football development in China, Qingdao football has experienced ups and downs, but it has never been absent.

04

Derby is an unavoidable topic in a region where football is booming. Two teams in the same region staged a "peak showdown", accompanied by tens of thousands of fans shouting like a tsunami, the two sides joined hands in the game to contribute to the offensive and defensive war, and the fierce physical confrontation and the collision of beliefs among fans undoubtedly made it the most eye-catching game at present, which also made the football economy "hot"!

Looking around the world, there are the famous Manchester derby and North London derby in the Premier League, the national derby between Real Madrid and Barcelona in La Liga, the "Milan duo" in Serie A, and the most intense national derby between Boca and Riverbed Argentina.

In China, the derby in the same city is also one of the most concerned games. Compared with the "Jinglu War" and "Jingyue War", the once Guangzhou Derby, Wuhan Derby and Tianjin Derby gradually disappeared from public view with the fading of "Jinyuan Football". Now, the joining of Qingdao Derby not only injects fresh blood into the league, but also appears more precious in timing.

Looking forward to the 2024 season, Qingdao will usher in the "city derby" of the Super League for the first time, Qingdao manatee and Qingdao West Coast will usher in "love and kill each other", and the "football economy" will gradually spread from the north shore of Jiaozhou Bay, which was on fire this year, to the west coast of Jiaozhou Bay. At that time, the two teams will also dedicate a wonderful showdown for Qingdao and even the national fans.

One city "double super"! This is an affirmation of the hard work of Qingdao football for many years, and it has injected a "cardiotonic agent" into the development of Qingdao football. Whether manatees avoid relegation, or the West Coast overtake, or the gradual improvement of the youth training system, to a certain extent, it reflects the long-term vision and unremitting pursuit of Qingdao’s football career development.

Dapeng rises with the wind in one day, soaring to Wan Li. In the future, Qingdao Football will take advantage of the east wind of "building a key city for national football development" to vigorously promote the deepening of football reform, do a good job in training and transporting youth football, comprehensively improve the overall development level of football, and make the reputation of "Football City" a "golden signboard" of Qingdao.

What historical knowledge do you believe in, but it really happened?

Author: our team Zhang Ying

The more you read history, the more you will feel "unbelievable". A lot of historical knowledge that seems incredible at first glance and even makes people "don’t believe it" is real, but it happened in the past years.

Compared with those political and military events that are often talked about,The following economic and cultural knowledge, which also makes people feel "don’t believe in death", also epitomizes the rise and fall of dynasties.It is worth thinking deeply.

One: the Great Jin Dynasty did not cast money.

Successive dynasties founded the country, and currency issuance was a top priority. And Wang Chao didn’t even do it? The Jin dynasties thought: this is really not a thing.

Since the "Three Kingdoms Reunited", the Jin Dynasty, from the emperor to the officials, has been a competition and a release. Apart from internal strangulation, it has been a feast, a song and dance, an alchemy and a fight for wealth, and it has changed its fancy show "Wei and Jin demeanor". Even if the Yongjia Rebellion broke out and the Dajin became the Eastern Jin, it would still remain unchanged, and it would be impossible to get rid of it by being immersed in metaphysics and talking openly.The issue of currency, a 164-year history of the Jin and Jin Dynasties, has never been done.

What’s the money? In the Western Jin Dynasty, Cao Wei’s five baht money was mainly used, and it was beaten to the south of the Yangtze River to become the "Eastern Jin Dynasty", and all kinds of currencies in the Soochow period were churned out to continue to be used. The currency on the market in the Eastern Jin Dynasty is a mess. Plus a large number of precious metals, all of them have been embezzled by the rich and powerful to make luxury goods, and there is less and less money circulating in the market. As a result, there is not much money, and there is an increasingly serious phenomenon of "money shortage".

Ironically,The first reaction of the Eastern Jin Dynasty to this serious phenomenon was not to stabilize the currency, but to slap the head and think about simply abolishing the currency.When Emperor Andi was in the Eastern Jin Dynasty, someone put forward the "good idea" of "barter". Although it ran aground under the opposition of many ministers, the Eastern Jin Dynasty did nothing, and still allowed the chaos in the money market. The currency is so chaotic, of course, this dynasty is becoming more and more hopeless. The partial Eastern Jin Dynasty was finally usurped by the Liu and Song Dynasties in the absurdity of "not casting money".

Two: Planting cotton in Datang Garden

In the Tang dynasty, rich people cultivated flowers, and all kinds of precious flowers and plants competed for each other. However, during the period of Tang Xuanzong, Suleiman, an Arab traveler who visited the Tang Dynasty, saw a special exotic flower and grass in the garden of the Tang Dynasty: cotton. That’s right. Today, it is used to make cotton-padded clothes, which is necessary to keep out the cold in winter.In the middle Tang dynasty, it was still "on a par" with famous flowers such as peony and rose, and was specially designed for garden enjoyment.

During the Tang Dynasty, there were only Yunnan, Hainan and Xinjiang provinces in China, and some cotton was planted. As an "exotic" cotton, it was a precious flower at that time. More than just for fun. Cotton cloth made of cotton was also a precious luxury at that time. According to the statistics of the Order of Closing the City in the Tang Dynasty, the local price of one end of fine cotton cloth in the western regions is as high as 2,200 articles. Even the coarse denim needs 500 Wen at one end. Cotton-padded clothes made of cotton cloth were called "white-folded cloth" and "kapok fur" at that time, and the price of them sold to the mainland usually turned several times.It is equivalent to "putting precious flowers and plants on your body", which is standard for the rich.

When reading Du Fu’s famous sentence, "The cloth is as cold as iron for many years, and the charming children lie down and crack inside", many historical fans often wonder why Du Fu didn’t cover the quilt when he was so frozen. To tell the truth, I really couldn’t afford it at that time.

It was not until the Song and Yuan Dynasties that cotton planting techniques were gradually popularized in the mainland and gradually adapted to the soil and water in different regions. During the reign of Zhu Yuanzhang, the first emperor of the Ming Dynasty, cotton planting was promoted by legislation throughout the country. Cotton, a luxury in the Tang and Song Dynasties, was "dependent on everyone’s wealth" in China.Cotton cotton-padded clothes, once a rare "imported product", became a specialty of China in the Ming and Qing Dynasties. They were not only the daily consumer goods of ordinary people in winter, but also exported abroad in large quantities along the Maritime Silk Road, earning enough money all over the world.

What is "making foreign things serve China"? Learn from the ancients in China how to plant cotton from the garden into the farmland.

Three: The civil servants in the Song Dynasty were very hard.

"Fu Song" is a happy time for literati, and the most enviable among literati is civil servants. Unofficial history often talked about the "sky-high income" of civil servants in the Song Dynasty. For example, the extravagant life of Kou Zhun Song Qi people lighting giant candles and drinking chicken tongue soup, and the happy scene of Bao Zheng Wang Anshi people’s "sky-high annual salary" and "salary basically does not move" have made many fans envy each other and wish to cross to Dasong to take the imperial examination. However, even if there is a chance to "cross", we must be cautious about it. Most civil servants in the Song Dynasty are far poorer than later generations imagined.

For example, in the Song Dynasty,Being a small official in the civil service, such as "county magistrate" and "main thin", the salary is pitiful.Basically, "poverty is not enough to support itself." It was not until Song Shenzong’s time that the salary was raised, but it was just "the county ordered the money to be 15 thousand, and the rice and wheat were 4 stones." Compared with the courtiers, this money is really not enough.

Civil servants at a slightly higher level have limited treatment.For example, Shi Jie, a famous scholar in Song Renzong, told imperial academy that his life was very simple on weekdays, but when he died, his wife was "overwhelmed with cold", that is, his wife and children couldn’t live, and they only had a way out with the support of Fan Zhongyan and others in Han Qi. Zeng Yi, the foreign minister of Song Shenzong, was also "poor because of his family". In the Southern Song Dynasty, Lu You passed the sentence in Kuizhou, which was considered as a "fat vacancy" among civil servants. After several years, he was also "thin in the gorge" and "bare in luggage". That is to say, you can get a round belly.

Why is this happening?First, there were so many civil servants in the Song Dynasty that they were called "redundant officials".According to Fan Zhongyan in the Northern Song Dynasty, "four or five people share one post". In the late Southern Song Dynasty, the total number of officials in the Song Dynasty was more than 43,000, and the territory was half that of the Northern Song Dynasty, and the number of officials was several times higher than that of the Northern Song Dynasty. There are so many officials to support, and no matter how rich they are, they can’t support them. Therefore, if most civil servants only rely on "wages", their lives will be hard.

Plus DaSong’s "ruling the world together with the literati", even if it is "cultivating scholars", of course, we must first pay close attention to the high-level literati.Not only a high-ranking official, but also retired senior officials, as well as giving "grace" to the children and students of retired senior officials, is a lot of money every year. At the end of the Northern Song Dynasty, the Huainan transshipment ambassador said that the taxes of twenty states in Huainan were not enough to give pensions to retired senior officials in Luoyang. In Song Renzong, there were more than 5,000 salaried idlers in China. Some people even have more than one consul and do nothing.

Officials who have money to support idle people and work honestly have a hard time.How can we not be poor and weak in such a great Song Dynasty?

Four: horsestapErni duancai road

A great event in the diplomatic history of "Kanggan heyday" in Qing Dynasty was "Magalny’s visit to China". During the Qianlong period, a huge mission led by British Lord Macartney visited the Qing Dynasty with the intention of opening the trade door of the Qing Dynasty, but it was rejected by the arrogant Qianlong. A visit, but the result is empty. But Magalny was not depressed, because,On this trip, he found another treasure in China: tea seedlings.

Can a mere tea seedling be comparable to a diplomatic event? In the eyes of the British at that time, this was really close.

Since the mid-18th century, China’s traditional tea drinking style has long been popular in European countries. The British have become the "iron powder" of tea. At that time, all classes of British society had the habit of "drinking afternoon tea", and the atmosphere of drinking tea spread all over Britain and even colonies on all continents. According to the statistics of the 18th century British scholar Stenton,British people, old and young, consume at least one pound of tea every year on average. Where did so much tea come from? You can only buy it from China.

As a result, unconsciously, tea trade became the "heavy head" of foreign exports in the Qing Dynasty. The export price of a load of tea in Guangzhou is only ten pounds. Reselling to the British mainland has soared to at least 106 pounds. Huge profits have also provoked British businessmen to flock to buy buy every year, bringing enough cash to buy them. By the 1780s, China’s annual tea export had exceeded 1.8 million pounds, making it easy for the British to earn money.

But this "easy money" scene, but with the horsetapThe arrival of Ernie and his party turned around.

Although the Qing government, which closed its doors to the outside world, took precautions against Magalny and his party. However, because the Qing officials had no concept of "intellectual property rights", they were defenseless against the "inspection" activities of Magyarni and his party. Therefore, during a trip to China, Macartney made an unannounced visit, which not only clearly recorded the process of tea planting and picking in China. I also got something good that many European countries couldn’t get at that time: tea seedlings.

Thus, from the end of the 18th century, China’s tea planting technology, so ruthless outflow.India under British rule, with this "stolen" technology and modern production, quickly came from behind in the field of tea.By the middle of the 19th century, Indian tea had become the "big head" of the international tea market. At the beginning of the 20th century, Indian tea and Ceylon tea accounted for 92% of the international market at that time, which had already "crushed" modern China tea.

Tea industry, a powerful industry that earned enough money in China, was cut off in less than half a century because of the outflow of several tea seedlings. It was not so much Macartney’s fault as the Qing Dynasty’s indifference to industrial technology, which brought modern China into the pit of backwardness and beatings.

References: Chen Zhonghai’s Debate on Waste of Money in Jin Dynasty, Qing Qiuzi’s Currency History, Wang Zhonghun’s Matou of Xizhou in Tang Dynasty, Zhu Bokang’s General History of China Economy, He Zhongli’s Salary of Officials in Song Dynasty, Political History of Song Dynasty, Zhang Hongjie’s Prosperous Hunger and Wang Xiuping’s 1

How many privileges can the yellow jacket of the Qing Dynasty have?

Is Li Shimin scheming for a long time or being forced to do anything about the change of Xuanwu Gate?

One second into the picture! These original ecological landscapes are so beautiful, and some of them are limited in seasons …

Living in Beijing

We have seen many architectural monuments.

Indulge in the bustling night of the city

Visited many unpopular art halls.

But sometimes

I always have one in my heart.

The throb of longing for the vastness of the world

Birds are singing and flowers are fragrant between mountains and rivers

Forget the world and indulge in chic.

Actually, there are several wetland parks in Beijing.

Original ecological landscape

It can also make you short-lived

Let’s take a look together ~

01

Cuihu Wetland Park

The total area of Cuihu Wetland is 157.16 hectares, and the water area is about 90 hectares, including 45 hectares of open area and 18.3 hectares of water area.

The reservation opening hours of Cuihu Wetland are from April to October every year, and group tourists are allowed to make reservations on Mondays and Wednesdays, and individual tourists are allowed to make reservations on Saturday mornings.

Birds can be seen in almost all months of the year. If you are a bird watcher, then spring and autumn are the best seasons to watch waterfowl in Cuihu Wetland, especially in October.

The purpose of Cuihu Wetland is to show the northern wetland landscape, popularize wetland knowledge, watch wetland animals and plants, and publicize popular science. The park focuses on ecological protection and does not have amusement facilities.

Address: Cuihu North Road, Shangzhuang Town, Haidian District, Beijing

02

Dongjiao Forest Park Wetland Park

Beijing Eastern Suburb Forest Park-Wetland Park is one of the five major theme parks in Beijing Eastern Suburb Forest Park, adjacent to the bank of Wenyu River, with a planned total area of about 3.15 million square meters and a water area of about 30% of the park area.

There are Yuling Lake, the largest lake in the Eastern Suburb Forest Park, and Lancui Tower, the first commanding height in the Eastern Suburb Forest Park. In addition, there are scenic spots such as Lin Yun Jade Watching, Lover’s Wharf, White Sands Heron Watching and Liu Yin Yuze Watching.

There are facilities such as riding greenway, landscape wooden plank road, rest station, tree-lined square, children’s activity equipment and so on.

There are more than 60 species of trees and shrubs, such as Sophora japonica, Fraxinus chinensis, weeping willow, Fraxinus fargesii, Pyrus pyrifolia, Magnolia grandiflora, Begonia, Prunus armeniaca, Lagerstroemia indica, and more than 70 species of ground cover flowers and aquatic plants, such as pseudo-faucet, chrysanthemum morifolium, lotus, Lythrum lyratum and Acorus calamus.

Address: East Sixth Ring Road, Tongzhou District, Beijing

03

Majiawan Wetland Park

Majiawan Wetland Park covers a total area of 710,000 square meters, including 260,000 square meters of water area and 450,000 square meters of landscape area.

The water source of Xiao Taihou Yunliang River is cited in the park, which makes the wetland waters in the park communicate with each other and keep the water level above 1 meter all the year round.

There is a scenic spot in the park, "Woniu Wenxi". In the shape of a huge cow, lying still beside a wetland. Legend has it that a bronze bull statue was built on the south bank of Xiao Taihou River in Liao Dynasty as a water beast, so the nearby village was named "Buffalo House", and the former bronze bull has long been a thing of the past.

In the Woods on the bank of Henan in Xiao Taihou, there is a wooden plank road that is as long as 1,000 meters. This little-known wooden plank road, with no other plank road or road interspersed, bends around and is hidden in the surrounding green jungle.

Address: Daludian North Road, Chaoyang District, Beijing

04

Hanshiqiao Wetland Park

Hanshiqiao Wetland Nature Reserve is located in JD.COM Plain, with a total area of 1,900 hectares, of which the core area is about 3,000 mu. It is the only large reed swamp wetland in Beijing Plain.

There are 153 species of birds recorded in the nature reserve, including 2 species of national first-class protected animals, 17 species of national second-class protected animals and 292 species of wild plants. It is the habitat and transit point of many rare and endangered bird migration.

Hanshiqiao Wetland is open from March 16th to November 14th every year, and it is closed at 8:00-17:20 and 16:20 from Monday to Friday. Saturday and Sunday are closed from 8: 00 to 17: 50 and 16:50. It is closed to the public from November 15th to March 15th of the following year.

Address: Han Shi Qiaocun, Yangzhen Town, Shunyi District, Beijing

05

Xinfengqu Wetland Park

Xinfengqu Wetland Park used to be a three-room industrial compound, but now it has been transformed into a picturesque wetland.

The park mainly includes three parts: the front pond in the north, the subsurface wetland in the middle and the surface wetland in the south, which have the functions of regulation, purification and stability respectively, and discharge the treated surface water to the main stream of Xinfeng River.

The park is built by the lake, surrounded by dense green vegetation, and the roads are paved with plastic trails, including small bridges, kiosks and plank roads in the water. Beautiful scenery, fresh air, quiet and comfortable.

The whole park is just the right size, and it is just right to go shopping. Whether it’s oxygen inhalation and lung washing, or want to see the scenery, it is a good place. And every place here can be a holy place to take pictures, so you can pat it as you like.

Address: Zhongding Road, Daxing District, Beijing

Source: Beijing Tourism Network Comprehensive

Sports life, start with me.

With the rapid development of the national economy, people’s living standards are constantly improving, and the pursuit of health and quality of life is also increasing. In recent years, sports fitness has become a daily topic for more and more people, and sports life has gradually integrated into people’s daily life. However, the current situation of sports in China is not optimistic, and there are still many problems. Here, I will combine my own sports experience to analyze the current situation of sports in China and talk about my personal views.

First of all, on the whole, the people’s awareness of sports has gradually awakened, but the proportion of the sports population is still not high. In many cities, gymnasiums, parks, playgrounds and other sports venues are crowded, showing people’s love for sports. But at the same time, there are still a large number of people who lack sports awareness, especially middle-aged and elderly people after middle age, and their sports needs have not been fully met. This not only affects personal health, but also puts pressure on national public health. Therefore, it is urgent to raise the awareness of the whole people and popularize the knowledge of sports and fitness.

Secondly, the distribution of sports facilities is uneven, and the gap between urban and rural areas is large. In cities, sports facilities are relatively abundant, but parks, gyms and other places are often concentrated in the city center, which makes it inconvenient for residents in surrounding areas to exercise. In rural areas, sports facilities are scarce, and many rural areas don’t even have a decent playground. This undoubtedly increases the difficulty for rural residents to participate in sports and restricts the improvement of their health level. Therefore, the government should increase investment, optimize the layout of sports facilities, and focus on solving the gap between urban and rural sports resources.

Furthermore, there are many kinds of sports, but there is a shortage of professional coaches. With the rise of fitness craze, various sports came into being to meet people’s diverse needs. However, at the same time, the supply of professional coaches in China is insufficient, which leads to many sports enthusiasts unable to get professional guidance and the sports effect is greatly reduced. To this end, relevant departments should increase investment in physical education, support the training of more professional coaches, and help improve the sports quality of the whole people.

Finally, talk about my personal views on sports. Sports are not only related to personal health, but also the embodiment of a country’s national quality. We should give full play to the role of sports in improving national quality and promoting social harmony, so that more people can enjoy the happiness brought by sports. On this basis, I also propose to improve sports-related policies, encourage enterprises and social groups to participate in sports undertakings, and jointly promote the development of sports undertakings in China.

In short, sports life starts with me. Everyone should realize the importance of exercise, actively participate in it and develop good exercise habits. At the same time, the state and society should also provide people with more convenient sports conditions, so that sports can become a part of the healthy life of the whole people. Only in this way can we work together for the great rejuvenation of the Chinese nation.

Life lies in exercise, but you need to master the "health ladder" of exercise! How to exercise is reasonable?

As the saying goes, life lies in exercise, which is true at all. Moderate exercise can improve cardiopulmonary function, promote systemic blood circulation and relieve nervous mood. However, there must be a degree in everything, and the same is true for sports. You need to choose the right sports according to your own situation, and you can’t blindly pursue quantity and duration. If the amount of exercise is insufficient, the body function will slowly deteriorate; Excessive exercise will cause persistent muscle pain, irritability and loss of appetite, and at the same time, it will also reduce immunity and increase the damage to bones and joints.

1. Exercise intensity

Exercise intensity, as its name implies, is the strength spent in exercise, which is determined by the type and purpose of exercise. There are different ways to measure the intensity of exercise, such as jogging or brisk walking. The intensity is measured by the target bull’s-eye rate and based on the maximum heart rate, which is equal to 220 minus age. The bull’s-eye rate of moderate and high-intensity aerobic exercise ranges from 60% to 80% of the maximum heart rate, and strength training needs to measure the exercise intensity by weight and repetition times.

2. Motion frequency

Exercise frequency refers to the interval time of exercise, and the optimal frequency is determined by the type and purpose of exercise. If the purpose of exercise is to lose weight, at least 300 minutes of moderate and high-intensity aerobic exercise a week can reduce weight and body fat; If the purpose of exercise is to maintain good health, you need to have 150 minutes of aerobic exercise a week, and then match it with 2~3 days of strength training.

3. Exercise time

Exercise time refers to the duration of exercise, which is determined by the type of exercise, the purpose of fitness and the level of exercise. At the beginning, you can do aerobic exercise first, and the exercise time is about 15~20 minutes, and the exercise intensity is well controlled; If you want to enhance flexibility through exercise, make sure that each muscle group stretches for about 15 seconds and repeat it three times; If you want to enhance your cardiopulmonary endurance, the duration of high-intensity exercise should not be less than 20 minutes.

4. Type of exercise

There are many types of sports, such as aerobic training, flexibility and resistance training, etc. The specific types of sports are divided into cycling swimming, weightlifting and running, squat and so on. You need to choose the right type of exercise according to your own sports purpose.

1. Moderate intensity exercise

Moderate intensity exercise is equivalent to brisk walking for half an hour to an hour every day. Such activities include walking, shopping, housework and gardening. You can walk more in your daily life for at least half an hour every day.

2, high-intensity aerobic exercise

Common high-intensity aerobic exercises include climbing mountains, swimming and jogging, climbing stairs and aerobics, etc. Exercise at least 3~5 times a week for no less than 20 minutes each time to ensure that the exercise heart rate needs to reach the target heart rate.

3, high-intensity competitive sports and leisure sports

Such sports include basketball, football or tennis, as well as dancing, skating and skiing. Such sports can not only improve heart and lung function, but also cultivate sentiment. Obese or overweight people can choose swimming, which can reduce the joint load.

4, muscle fitness exercise

This kind of sports have their own weight-bearing resistance training, as well as resistance training by equipment, such as dumbbell weight-bearing and elastic belt exercises, which are done at least 2~3 times a week.

5. Flexible exercise

Flexibility exercise includes practicing yoga, dynamic stretching or static stretching, which can be arranged after aerobic exercise or resistance training for 15~30 seconds each time.

Tips

Adults should exercise at least 30-60 minutes every day, and at least 150-300 minutes of moderate-intensity exercise every week. Try to arrange the winter exercise time at noon or afternoon, and the morning exercise time should not be too early, at least after the sun comes out.

# Family Doctor Super Team # # Health Science Qualifying Competition #

The online manuscript of family doctor shall not be reproduced without authorization.

References:

1. "Too low has no effect, and too much is easy to damage! Exercise has a "healthy ladder", Life Times, November 24, 2020.

2. Exercise has a "healthy ladder", Solitary Core Entertainment, November 23, 2020.

The games I played as a child and the words I wrote at the end

The games I played as a child and the words I wrote at the end

Hello, hello, friends. I have written several issues on the topic of childhood games. The rest of the little game wants to be made into an issue. After these issues, this topic will come to an end.

When I was a child, I lived in the countryside. Besides helping adults, I went out to have fun with my friends every day. Although there are not so many electronic products and game machines, we have a world of our own, sometimes in the yard, sometimes in the alley, sometimes in the streets and lanes, and sometimes in the wilderness or in the ravine canal. These places are always full of laughter. Let’s see what other childhood games are there. Let’s review them together.

The first is hide and seek.

Hide-and-seek is usually a game played by children, which is very interesting. Find a hidden place to hide and others will look for it. If he finds it, it will be his turn to find someone else. This game is suitable for some old houses or places with complex terrain, and it is full of adventure spirit. Sometimes, you will find some surprises that even adults can’t find at ordinary times.

Second marble

For a while, everyone will bring their beloved marbles, that is, glass balls, which are all green at first, and then some people will bring colorful ones, which is really arrogant! When you play, you will find a flat ground on the roadside or in the community, dig a few small holes and row the line. Whoever can bounce the ball in will win the opponent, and there are other ways to play, but in any case, we will try our best to win.

The third is bungee jumping.

Girls play bungee jumping games a lot. Need two or more people to play together. You need to tie the rubber band to your ankle, then jump over the rubber band flexibly and make various movements in the air. I have to sing, I believe everyone has heard of it.

The fourth is skipping rope.

Jumping rope is not the same as bungee jumping. At that time, skipping rope was generally hemp rope, which was very simple. Find a flat ground first, and then start skipping rope. There are competitions to see who jumps more times, and there are also many people jumping together. That kind of jumping is called jumping a strong rope, which needs to jump together and fall together. It is very lively.

The fifth is throwing sandbags.

Boys and girls can play the game of throwing sandbags. Draw a grid on the ground. The first player should quickly run into the grid and follow the drawn route. The outsiders throw sandbags at him, and the people inside either catch sandbags or avoid them, so as not to hit the body with sandbags as much as possible. Looking at their crooked and embarrassed appearance in order to hide from sandbags, everyone was so happy that they couldn’t keep back.

The sixth is kicking shuttlecock.

Shuttlecock kicking is never out of date, and there are still people playing it in the community now. At that time, most people played alone to see who played the most, and some people played in a big circle like now. I didn’t buy the shuttlecock, I made it all by myself. Sometimes, the shuttlecock kicked into the tree and couldn’t get it off, so I climbed up the tree and shook it down.

Besides, there are some games and toys. These lost childhood toys and games, though seemingly simple, are the most precious memories. In the process of playing these simple games,

However, it contains a lot of quaint ideas, full of rich imagination and small dreams, which makes the childhood life of material poverty rich and colorful. At the end of 2023, people always like to summarize and recall. Let’s throw away the past unhappiness and enter the new year of 2024. I wish everyone a childlike innocence forever, always young, and still a teenager when they return! (December 6, 2023)

Although swimming is good, attention should be paid to health problems!

With the coming of summer, more and more people choose swimming as a way of fitness exercise. However, swimming venues are public places, and there are many complex health influencing factors. If you don’t pay attention to hygiene, you are likely to get sick during swimming. Keep this swimming tips in the pool, and spend a healthy and happy summer via China’s disease control trends.

Source: Zhejiang Publishing

How is the domestic beauty explosion made?

Customers are trying on makeup at the Perfect Diary Guangzhou Zhengjia Store. Perfect diary for the picture

A joint lip balm jointly launched by shanghai jahwa’s Meijiajing and White Rabbit. Photo courtesy of Tmall

The perfect diary and the 16-color eye shadow jointly launched by China National Geographic magazine. Perfect diary for the picture

On the cosmetics track, China brand is facing the situation of "falling behind at the start". China customers really began to accept the concept of cosmetics consumption after the reform and opening up, but at this time, foreign brands have accumulated huge advantages in capital, technology and publicity.

However, local cosmetics companies have not been "routed" as many people feared, but have gradually gained a foothold. What’s the secret? In recent years, a number of emerging domestic beauty brands have emerged, which makes consumers exclaim "the light of domestic products". What are the reasons behind it?

The reporter visited two China cosmetics companies: shanghai jahwa and Yixian E-commerce. The former is a century-old shop established in 1898, and it owns famous brands such as herborist, Liushen, Yuze and Meijiajing. The latter is a cutting-edge market that was born in 2016, and its "perfect diary" has become one of the hottest domestic makeup brands in recent years. Through their stories, we may be able to find the answer to the rise of domestic cosmetics.

Shanghai jahwa: a century-old shop with a new look.

In 1915, the cosmetics "Shuangmei" brand "Pink Cream" from China won the gold medal in the evaluation of Panama World Expo in San Francisco, USA.

This "Shuangmei" brand, which was widely welcomed by celebrities at that time, was produced by China Guangshenghang, one of the oldest national enterprises in the daily chemical industry, which was established in 1898. After the founding of New China, Guangshenghang changed its name to "Shanghai Household Chemicals Factory" after several reforms, mergers and reorganizations, which is today’s shanghai jahwa. Its brands such as "Meijiajing" Pearl Tremella Cream and "Ya Shuang" Cream, which were launched in the 1960s, have long been the collective memory of generations of Chinese people.

However, even shanghai jahwa, a local industry leader with profound knowledge, has a big gap with international cosmetics giants in terms of technology accumulation and market expansion. However, shanghai jahwa skillfully used the strategy of "Tian Ji Horse Racing" and broke out his own road of differentiated development.

The second trick is to "avoid its sharpness and open up a new track for Chinese medicine." No matter at home or abroad, consumers have a common pursuit for the "natural" attribute of cosmetics. Traditional Chinese medicine has a unique advantage as a cosmetic raw material because of its natural selection of materials and outstanding efficacy. If there is a clear gap between China enterprises and foreign brands in chemical technology in consumers’ impression, the gap is not obvious in the new track of Chinese medicine cosmetics, and even China enterprises are more knowledgeable.

Shanghai jahwa keenly grasped this point, and used the compound concept of "monarch, minister and assistant" in traditional Chinese medicine (that is, blindly taking Chinese medicine as the main ingredient, supplemented by several flavors) to prepare raw materials, thus creating a unique brand of Chinese herbal medicine cosmetics "herborist". "herborist" was a great success once it was launched. In 2008, it entered the Sephora cosmetics store on the Champs Elysé es, becoming the first cosmetics brand in China to go abroad.

"Domestic brands have a better understanding of China consumers and are better at telling brand stories with Chinese expressions." When summing up the competitive advantages of China brands and foreign brands, the relevant person in charge in shanghai jahwa told reporters. At the same time, the new product development of foreign brands often needs to be approved by the headquarters first, and shanghai jahwa believes that "local enterprises have a faster response speed in decision-making, consumer communication and channel adjustment and upgrading."

For the cosmetics market in China, it is easy to make a single "explosion" with differentiation strategy, but it is difficult for enterprises to grow at a high speed for a long time. Since 2003, local brands such as "Little Nurse", "Dabao" and "Ding Jiayi" have been acquired by foreign investors, and then they have been silent. Some insiders believe that relying too much on a single product is one of the reasons why these local enterprises are unsustainable.

In this regard, shanghai jahwa decisively adopted a multi-brand strategy to build its own "moat". On the one hand, the continuous research and development of "herborist" series of new products impacts the mid-to high-end market, on the other hand, it creates brands in different market segments. For example, in view of young people’s oily and sensitive dry skin, shanghai jahwa and Shanghai Ruijin Hospital developed "Yuze" series, which is the first medical skin care brand jointly developed with hospitals in China. At the same time, it has also developed "Goufu" which focuses on men’s skin care, and "Kaichu" which aims at the maternal and infant care market.

Behind the establishment of brand matrix in shanghai jahwa, there is high-intensity research and development as the support. The 2019 financial report shows that shanghai jahwa’s total R&D investment reached 183 million yuan, which is in a leading position in the domestic industry, and its R&D ratio of 2.41% is close to the level of international brands such as L ‘Oré al and Shiseido.

On May 6th this year, shanghai jahwa welcomed Pan Qiusheng, the new chairman and CEO. In a letter to employees, Pan Qiusheng bluntly said: The past few years have witnessed rapid development and evolution of the daily chemical and beauty cosmetics market in China, and the cognition and pursuit of beauty of a new generation of young consumers have changed greatly.

Shanghai jahwa, a century-old shop, is actively adjusting its attitude, trying to find ways that young consumers like and establish emotional links with them. In terms of understanding young people, this emerging domestic beauty brand may provide some useful experience.

Perfect diary: attracting more young people

Compared with the century-old history of shanghai jahwa, Perfect Diary is definitely a "young man" in the cosmetics market in China. But the report card of this "young man" should not be underestimated.

According to Chen Yuwen, co-founder of Perfect Diary’s parent company, Yixian E-commerce, at present, the fans of Perfect Diary have exceeded 25 million, and the monthly exposure has exceeded 1 billion. In this year’s "Queen’s Day 38" promotion, the perfect diary’s cat eye shadow tray and puppy eye shadow tray were sold out within 4 minutes, setting a record of selling 2,000 pieces per second …

In the capital market, the performance of Perfect Diary is also very bright: four rounds of financing have been completed in four years, with a valuation of 2 billion US dollars. Among the investors, there are many well-known institutions such as Zhenge Fund, Gaochun Capital and Gaochun Capital.

Why does a startup company established in 2016 dare to enter the cosmetics market surrounded by "strong enemies"?

In Chen Yuwen’s view, because the cosmetics market in China has entered an era of drastic changes: the market is changing, the channels are changing, and consumers are changing. These changes together constitute the "right time and place" of emerging domestic beauty products.

"Compared with countries with similar GDP levels, China’s beauty penetration rate is low. We judge that there is still a lot of market space for beauty products in China." Chen Yuwen told reporters that in 2017, the penetration rate of Japanese and Korean cosmetics has exceeded 80%, while that of China is only 30%.

"On the other hand, it is the emergence of the Internet." Chen Yuwen said that the rapid development of cmnet, e-commerce and social media, on the one hand, has built an online channel for Perfect Diary to communicate directly with young consumers, on the other hand, it has also provided accurate data, which can provide very timely and powerful guidance for its development of new product categories and needs. "So we chose the beauty track and chose the Internet as the core." Chen Yuwen said.

But the more important change is the change of people. Behind the rise of new brands is often the rise of new consumer groups.

The users of the perfect diary are accurately positioned as young women aged 18-28, of which "after 00" accounts for 50% and "after 95" accounts for 70%. "This is a generation that grew up with the Internet. According to our observation, they have a broader vision, are open and confident, like creativity, and generally have a higher acceptance of domestic brands than before." Chen Yuwen said that the new generation of consumers are just beginning to get in touch with makeup products, but the prices of foreign brands are on the high side for them, which brings good opportunities to new domestic brands.

Therefore, it is the breakthrough point for the perfect diary to enter the beauty market to let the post-1995 generation in China buy products with similar quality to international brands, but with much lower prices and more innovative ideas. This "parity substitution" strategy for international brands has also become an important source of its product strength.

The way to ensure quality is to cooperate with high-quality foundries. Perfect Diary found Cosme Meishi, the world’s largest cosmetics foundry, for its own production. The latter is also a cooperative foundry of international brands such as Dior, L ‘Oreal and Lancome, and the price of similar products is only about half that of international brands.

The way to renew creativity is to let consumers become designers. Perfect Diary not only analyzes product reputation and fan preferences through data, but also directly communicates product solutions with consumers, allowing consumers to deeply participate in all aspects of product design.

"In fact, the quality of domestic cosmetics is not worse than that of foreign brands. Foreign brands can sell premiums in the China market, and most of them are brand additions." Chen Yuwen said, "And we pay attention to originality. When the perfect diary is ahead of many international brands in visual style and product creativity, consumers will naturally choose us."

However, Chen Yuwen also remained calm. He bluntly said that if domestic brands rely too much on foundries, there is no way out, so Perfect Diary is also increasing investment in research and development. This year, Perfect Diary and Cosme Meishi invested 700 million yuan to start building the largest cosmetics production base in Asia, and at the same time, they are cooperating with Sun Yat-sen University to establish a research and development laboratory. "In the next three years, we expect to invest no less than 100 million yuan in research and development."

Comparing the development process of shanghai jahwa and Perfect Diary, the common point is that they have completed the first two steps of "understanding consumer demand, developing differentiated products and establishing brand moat", and are striving for the third step. Whether "Big Brother" shanghai jahwa is transforming into a younger generation, increasing its investment in online communities such as Little Red Book, bilibili and Tik Tok, or opening hundreds of offline experience stores under the "Young People’s Perfect Diary" transformation, although it seems to be in the opposite direction, its essence is the improvement of its own channel shortcomings and the reinforcement of its own brand moat in a rapidly changing environment.

The market potential of China is large enough, and there are more and more new changes in domestic cosmetics. In the future, can "China Cleaning" or "L ‘Oré al China" be born in this hot land? We will wait and see.

There are more and more beauty shops. How much difference can it make where to buy them?

Reporter | Huang Wei

Editor | Xu Yue

The local beauty market has experienced rapid changes in recent years. In the first half of 2021 alone, there are many more brands of collective stores where China consumers can buy beauty products. More importantly, even if they can’t travel abroad for the time being, China consumers can easily buy many imported beauty products in the local market.

On November 9th, South Korea’s online beauty collection retailer "Resolving HWAHAE" announced that it had landed in Tmall International to open an overseas flagship store. Following the launch of this overseas flagship store, there are 11 Korean beauty brands such as Torriden and S.NATURE, and their entry form is "shop in shop".

Careful calculation, together with overseas beauty retailers such as Sephora overseas flagship store opened in Tmall International in the last year and overseas flagship store of Australian beauty retailer MECCA, Tmall International is providing more and more options for consumers with cross-border Haitao niche beauty products.

Introducing these overseas beauty flagship stores into the same platform system, the most intuitive result is that China consumers can buy all kinds of beauty products such as Korean makeup, Australian beauty, European and American niche beauty in one stop; These beauty products are different and can meet different consumers with individual needs.

It is worth noting that these overseas beauty retailers often have in-depth and direct cooperation with beauty brands in their respective regional markets, which can guarantee the quality of goods for consumers far away from China.

Overseas beauty retailers have entered the cross-border e-commerce market in China one after another, and the most realistic motivation behind it is the China consumers who disappeared in the overseas tourism retail market. These consumers were trapped in the local market because of the epidemic, but they directly promoted the great growth of the local beauty market.

Among them, I’m afraid that the brand of local beauty collection stores that emerged in recent two years was the first to seize the opportunity of China’s beauty consumption changing to differentiation and personalization.

Take HARMAY Huamei, a warehousing beauty collection store located in the middle and high-end market, as an example. At present, 50% of SKUs in its offline stores are overseas niche beauty brands. Zhong Taipeng, co-founder and chief operating officer of Huamei, previously told Interface Fashion that this is one of its core advantages that distinguish it from its competitors. At present, Huamei has introduced a series of overseas minority brands by means of exclusive agency and capital operation, aiming at enhancing brand differentiation and increasing the repurchase rate of stores.

In addition, consumers in the first-and second-tier consumer markets can also buy high-end overseas niche brands in HAYDON Black Hole and Bonnie & Clyde (hereinafter referred to as "BC Extreme Choice"), a more luxurious beauty collection store brand.

It is worth noting that the polar selection of Huamei and BC is an extension from online to offline after accumulating rich experience in e-commerce operation in the early stage. But the difference is that Huamei bought the gene of the store with beauty from the beginning, and then began to incubate overseas brands with the blessing of capital, in order to differentiate in the fierce competition.

The high-end beauty brands in BC’s extremely selected stores are extremely selected, and the brands they sell are high-end niche beauty and fragrance brands exclusively represented by the parent company USHOPAL Group or invested in shares.

On the other hand, Huamei and Black Hole are very similar in style positioning. Both of them transform the super-large stores into warehouse-type retail stores with strong aesthetic style, and they also tend to choose representative buildings or blocks in the city center instead of urban complexes or shopping centers.

It is worth noting that the above-mentioned two collection stores are also different from the emerging beauty collection stores such as WOW COLOUR and THE COLORIST, which exploded in 2020. The latter opened stores in many cities across the country in a short time, while the former strategically opened its first stores in key cities in different regions of the country, and usually it was "one city, one store", with a slow expansion speed.

In the business model, Huamei and Heikong both use international big-name samples as "traffic passwords" to attract price-sensitive consumers to shop and drive the sales of formal clothes, and then rely on niche long-tail brands to improve the repurchase rate.

This is greatly different from the product mix of traditional beauty retail stores such as Watsons. In addition, they strive to create a "social-friendly" store style, and continue to attract consumers by expanding the format, triggering communication and discussion on social media and attracting a large number of young people to visit the store.

With the blessing of capital, Huamei and Black Hole have been accelerating the pace of opening stores nationwide since 2021. They are more surprised and demanding in the location of stores, and after opening stores, they also drive the flow of people in the surrounding blocks, which is attractive to operators in urban blocks or business districts.

Beijing Xidan, which has been upgraded to the standard, introduced Huamei to open a large-scale store with an area of 880 square meters, and introduced a large-scale flagship store with an area of 700 square meters to the "Anfu Road-Wu Kang Road" block in Shanghai. Raffles, a new landmark project in Shanghai, which focuses on urban markets, and Chongqing, which has been vigorously upgraded in recent years, may actively introduce this type of beauty collection store.

Another foreseeable trend is that more overseas niche beauty brands will enter the China market through various beauty retailers in the future. And these brands will choose their partners according to their more specific China market strategy; If you want to deepen the China market and deepen brand awareness, some brands may choose local emerging beauty collection stores with more omni-channel operation and incubation capabilities.