西安品茶论坛 – 第 2 页 – 西安夜生活网论坛,西安耍耍网,西安品茶网

More than half of Sushi Technology’s revenue comes from Xiaomi, and the supervision questioned the independence of related party transactions.

　　Author: Li Juan

　　After updating the information, many Xiaomi eco-chain enterprises continued their process of sprinting A-share listing.

　　It is a common practice for some listed companies to be deeply tied up with giants such as Xiaomi Group (01810.HK) in the industrial chain. Shenzhen Sushi Technology Co., Ltd. (hereinafter referred to as "Sushi Technology") is one of them. The sponsor is China Merchants Securities (600999.SH), which recently updated the financial data for 2021 and the reply to the regulatory inquiry letter.

　　Sushi Technology’s main products are small personal care appliances such as electric toothbrushes, and more than half of its income comes from Xiaomi Group. The first financial reporter found that there is a big difference in gross profit margin between self-owned brands and products supplied to Xiaomi Group, and how to maintain independence in the future is a problem. Before the issuance, Xiaomi Group held nearly 20% equity of Sushi Technology through its affiliated investment company.

　　More than half of the income comes from Xiaomi.

　　Xiaomi Group is not only the major shareholder of Sushi Technology, but also the largest customer.

　　Sushi Technology’s main business is the research, development, design, production and sales of small household appliances. Focusing on the head care scene, it has formed three product categories: oral care, hair care and hairdressing care. The products are divided into self-owned brand products and Xiaomi customized Mijia brand products, among which the most important oral care products mainly include electric toothbrushes, tooth flushers and peripheral products.

　　In the inquiry letter, the regulatory authorities raised such questions and asked Sushi Technology to make a reasonable explanation for related party transactions: "The actual controllers of Tianjin Jinmi and Shunwei Technology are both Lei Jun.. There are related purchases and related sales between the issuer and Xiaomi Group during the reporting period. " "Explain the issuer’s position in Xiaomi eco-chain enterprises, cooperation and competition with eco-chain enterprises; Whether the issuer’s sales to Xiaomi Group are relatively high is reasonable, and compared with comparable companies of the same type, it shows whether there is industry universality in this situation. "

　　The shareholding structure shows that Tianjin Jinmi and Shunwei Technology hold 10.90% and 8.57% of Sushi Technology respectively. Sushi Technology said that before the issuance, Xiaomi Group held 8.57% of the shares of the company through Tianjin Jinmi controlled by it, and director Chen Bo was the representative of Tianjin Jinmi on the board of directors; Xiaomi related Fang Shun holds 10.90% of the company’s shares for Technology. Tianjin Jinmi and Shunwei Technology’s investments in Sushi Technology are all equity investments with voting rights, but they have no control over the business decisions of Sushi Technology.

　　According to the disclosure data, from 2019 to 2021, the income realized by Sushi Technology through Xiaomi mode accounted for 59.39%, 59.82% and 55.56% of the main business income respectively.

　　According to Sushi Technology, the company is one of the Xiaomi eco-chain enterprises that focuses on protecting small household appliances. As a customized product supplier, it provides Mijia brand products such as Mijia electric toothbrush, Mijia tooth punch, Mijia electric razor, Mijia hair dryer and some self-owned brand products for Xiaomi Communication. Xiaomi Group is the largest customer of Sushi Technology. Xiaomi Communication (100% owned by Xiaomi Group) specifies the trademark, industrial design and packaging design scheme for Mijia brand products, and is responsible for the publicity and sales of Mijia brand products. Sushi Technology is responsible for the overall development and production of Mijia brand products, and is responsible for transporting them to the warehouse designated by Xiaomi Communication. The channels for Xiaomi Communication to sell Mijia brand products include Xiaomi Mall, Youpin and other Xiaomi’s own platforms, Xiaomi’s offline channels and third-party platforms.

　　Sushi Technology suggested in the prospectus that there is a certain degree of competition between the company’s own brand products and Xiaomi’s customized Mijia brand products. Xiaomi, as an independent market entity, can carry out competitive business with Sushi Technology by itself or through cooperation with other third parties.

　　In this regard, a sponsor representative analyzed to the First Financial Reporter that Xiaomi Group, as an H-share listed company, the interests of Sushi Technology may sometimes conflict with the interests of Xiaomi shareholders or their affiliates. However, the pricing and gross profit margin of sales to Xiaomi and other customers are inconsistent, which also lays a certain hidden danger for future management.

　　Gross profit margin varies greatly, how to maintain independence?

　　The gross profit margin of its own brand is quite different from that of products supplied to Xiaomi. How can Sushi Technology maintain its operational independence?

　　In the inquiry letter, the supervisor also asked the company to explain the reasons, necessity, average selling and purchasing price of related party Xiaomi Group during the reporting period, and whether the pricing of related party transactions is fair in combination with the price of selling and purchasing similar products to other independent third parties in the same period.

　　From 2019 to 2021, the gross profit margin of Mijia brand electric toothbrush was 17.04%, 13.67% and 15.60%.

　　Sushi Technology explained that the decline in gross profit margin in 2020 was caused by the increase in sales of products with lower gross profit margin and the increase in the proportion of sales revenue; In 2021, when the gross profit margin increased, the company implemented supplier cost reduction. By introducing new suppliers or negotiating prices with the original suppliers, the purchase prices of the two main sales models were reduced. In addition, the company adjusted its product strategy and gradually stopped selling a model product with low price and low gross profit margin, thus increasing the gross profit margin.

　　During the reporting period, the gross profit margin of Sushi brand electric toothbrush was 33.17%, 43.41% and 50.22%, which showed a steady upward trend and was much higher than that of Xiaomi brand.

　　Sushi Technology said that since 2019, the gross profit margin of the company’s own brand electric toothbrush has increased, mainly for two reasons: the introduction of smart electric toothbrushes with higher unit price and more functions and usage modes, the expansion of product sales scale, the decline of its average unit cost and the increase of gross profit margin. Through multi-brand strategy for differentiated competition, the positioning of different brand products is quite different, resulting in different gross profit margins of different brand products.

　　Regarding the inconsistency in pricing, Sushi Technology explained: Mijia brand products are positioned in the mass market, and the unit price is relatively low, and most Mijia brand products are sold through the sharing model; Sushi brand products mainly focus on fashion, high value, personalized design and function, focusing on the aesthetic preferences of young consumers, especially young female consumers. The appearance and positioning are different from Mijia brand products, and some products can be directly sold to end consumers, so the gross profit margin is higher than Mijia brand products.

　　In addition, the cooperative sales mode of Sushi Technology and Xiaomi Communication is mainly divided mode, and a small number of products are direct sales mode. Under the sharing mode, the settlement price between the company and Xiaomi Communication is the basic purchase price plus the sharing amount, and the sharing ratio is usually 30%-50% of the final sales profit, but there are differences between different products. Under this business model, part of the profit of Mijia products is enjoyed by Xiaomi Communication, resulting in a lower gross profit margin of the sharing model.

　　Referring to the comparison with Xiaomi’s eco-chain enterprises, Sushi Technology explained that the cooperation mode and benefit distribution mechanism between the company and Xiaomi are not significantly different from those of Roborock (688169.SH) and No.9 Company (689009.SH). Because the main products of Fun Sleep Technology are self-owned brand products, Xiaomi has few customized products, and its business model is different from that of typical Xiaomi eco-chain enterprises. Therefore, there is no significant difference between the sales model and profit distribution mechanism of the company and Xiaomi and the cooperation model of other enterprises in Xiaomi ecological chain, and the pricing is fair.

　　Recently, both Roborock and No.9 Company, which have been listed, have made great efforts to reduce their holdings.

　　In addition, Sushi Technology is expected to raise 775 million yuan, which will be used to promote four projects, including product upgrading, brand promotion and marketing upgrading, "R&D center construction" and "supplementary liquidity". Among them, the largest investment in the whole product upgrade project is nearly 300 million yuan, including the purchase of office buildings in Luohu, Shenzhen. The specific way is to build the company to raise funds related to newly acquired real estate. At present, the company has signed a purchase intention agreement with Shenzhen Guosu Real Estate Development Co., Ltd., and plans to subscribe for some floors of Guosu Century Building located at No.3029 Baoan South Road, Luohu District, Shenzhen, of which 2,864.4 square meters will be used for the construction of this project. However, the prospectus did not disclose the specific transaction price of the floor. Public information shows that the current office price in Luohu District of Shenzhen is about 30,000 yuan per square meter.

Made in Changsha! ＂Infrastructure Mad Devil＂ adds another weapon!

The domestic shield machine is new again!

On September 27th, the "Jinghua" extra-large diameter shield machine rolled off the assembly line in Changsha. This shield machine is 150 meters long, with a total weight of 4,300 tons and a maximum excavation diameter of 16.07 meters. This is the largest diameter shield machine developed in China so far, and it will participate in the reconstruction project of Beijing East Sixth Ring Road after leaving the factory.

The equipment was jointly developed by China Railway Construction Heavy Industry Group and China Railway 14th Bureau Group, and it was the first time that Chinese enterprises successfully realized the industrial manufacture of 16m-class super-large diameter shield machine. The reporter saw at the scene that the equipment was huge, like a steel giant lying workshop, with a height of more than 5 floors. The cutter head painting extracted visual elements from Peking Opera masks, and took the red masks representing loyalty, courage and righteousness in Peking Opera as the design prototype. The appearance was bright and eye-catching, highlighting the regional cultural characteristics of Beijing.

Many netizens saw it and called this Facebook "absolutely"!

In fact, the painting of Beijing Opera theme of "Jinghua" is not the first case.

China shield machine has excellent performance, and its "skin" is also very distinctive.

China exports Russian money ("Victory"):

China exports to India:

China exports French edition:

China exports to Sri Lanka:

In terms of color, there are blue ones:

Red:

Green:

Colored:

Behind every "new skin" is the story of China people’s struggle to break the blockade and monopoly.

Shield machine, also known as tunnel boring machine, was invented and used in foreign countries as early as 1825.

Due to the difficulty in manufacturing, the shield machine market has been occupied by Germany, the United States and Japan for a long time.

Developed countries monopolize technology and market, and buyers have no bargaining power.

"Spending money depends on your face", and China at that time was no exception.

In 1997, when China was building the Qinling Tunnel of Xikang Railway, the first tunneling equipment was introduced from Wilt Company of Germany.

When I bought two machines, that was 700 million.

It was 700 million yuan in the 1990s, and people’s attitude was like that: Love buy buy, don’t buy it.

Tan Shunhui of China Railway Engineering Equipment Group recalled this past event and said that at that time, the right to speak about the price was in the hands of foreigners. He said that the money was as much as he wanted. If you want to make any changes, you should add the price first.

Because foreign countries have occupied the highest point in technology, their arrogance of looking down at people is the most unacceptable and uncomfortable.

The "after-sales service" of foreign experts is also very expensive, with an hourly salary of 600 to 800 euros.

Besides, when to repair it depends on people’s work schedule and mood.

In this way, foreign experts have to set up a cordon to prevent China people from watching.

In 2001, the foreign side proposed that an old shield machine should be sold at the price of a new shield, and the accessories should be increased by 100%.

In their view, China people can’t make it themselves, and they will accept the harsh conditions.

Generations of China people are fighting in their hearts: "We must use our own equipment in the future."

No matter how hard and bitter it is, we must build our machine!

Starting from the design drawings, China began to explore his own shield machine under the background of inexperience.

Really, start from scratch.

Follow suit, the shape is there, but it is still far from "domestic".

Li Jianbin of China Railway Industry said: "If you really do it yourself, you will know how difficult it is to manufacture the key components."

For example, knives, how many knives are arranged? What is the height? What is the spacing between knives? What is the opening rate of the cutter head?

China people don’t know these things, so they have to start from scratch and conduct theoretical research.

In actual work, the machine may encounter granite and limestone; May face hard soil, soft soil, silt, silty clay … These all need different tools according to different geology to make the best design.

It took China nearly five years to figure out the problem of cutting tools.

Under such difficulty, China people just chewed this bone down.

In 2008, China’s first shield machine with independent intellectual property rights was successfully rolled off the assembly line.

In 2013, the "Big Brother" German Wilt Company was acquired by China Railway Equipment.

Nowadays, the domestic shield machine has broken the monopoly of foreign technology and market, and lowered the price of similar products by 40%.

Domestic shield machines have also reached the top in many fields, with innovations: the world’s first horseshoe shield, the world’s largest rectangular shield, the world’s first inclined shaft dual-mode TBM, and the world’s first permanent magnet motor-driven shield machine …

Being "stuck in the neck" Sorry, now it’s: "No one has me, and everyone has me."

Not only the technology is good, but also many styles, large output and low price.

"There is a Shenzhou in the sky, a dragon in the sea, and a shield in the ground", and "a great country’s weapon" is both a starting point and a monument.

Like for Hunan manufacturing!

(Source: Economic Daily Editor: Yan Xin Trainee Editor: Jiang Xiaojing)

Let’s test drive the second generation Changan Yidong／Yidong DT together.

　　[XCAR test drive original]

　　The second generation Chang ‘an Yidong’s test drive meeting was held in OCT, East Shenzhen. When I was fascinated by the car, a Guangben Accord stopped beside me. The owner lowered the window and gave me a brief question, then gave me a thumbs-up and said, This car is good. And then step on the gas pedal to stop me from saying hello. Fortunately, the car key is in my hand, and I will have time to get to know it one day.

Test drive the second generation Changan Yidong/Yidong DT

　　Yidong DT also participated in the test drive. It is a brand-new compact car with a slightly smaller body size and lower price and positioning than the second generation Yidong. But from the front face, the appearance of the two cars is not far apart. Sometimes, I even thought they were Ruicheng CC listed earlier. It seems that Changan’s brand-new family Facebook is affecting more and more members.

Test drive the second generation Changan Yidong/Yidong DT

Langyi 1.5 manual dang low-profile

Hello! In response to your question, the following is a detailed answer to LaVida 2022 1.5L Manual Fashion Edition:

The bare car price of LaVida 2022 1.5L manual fashion version (taking the official guide price as an example) is 112,900 yuan. If you choose the scheme that the down payment ratio is 20% and the loan period is 36 installments, then the total down payment is 22,600 yuan, the total loan is 90,300 yuan, the monthly payment is 2,697 yuan, the installment fee is 2,000 yuan, and the interest is 0.68 million yuan. In addition, necessary expenses such as licensing fee, purchase tax, travel tax, compulsory insurance fee, commercial insurance fee, etc. shall be paid. Therefore, the total cost of purchasing LaVida 2022 1.5L manual fashion edition by loan is 137,000 yuan, which is 8,800 yuan more than the full purchase.

If you want to know the price of 19 1.5L manual gears, please consult the dealer specifically, and they will provide you with detailed quotation information.

On the issue of bargaining, I suggest you communicate with the dealer in detail to understand the specific preferential margin.

As for the lowest landing price, according to the information you provided, the lowest price of this car is 65,000 yuan.

Regarding the lowest price of bare cars, taking the official guide price as an example, it is 112,900 yuan.

If you want to know the minimum price of manual bare car in Santana, I suggest you consult the dealer, and they will give the most accurate quotation information.

Regarding the model year and style, according to the information you provided, it is the 2021 manual 1.5 fashion version.

Finally, the dealer quoted 52,900 yuan as the 2021 manual 1.5 fashion version.

Is Huang Lei’s cooking delicious？ Behind the truth： the power of rainbow fart

Is Huang Lei’s cooking delicious?

Everyone seems to be curious about Huang Lei’s cooking, and the discussion on the Internet is hot. Observing his past interviews and reality shows, we can find that Huang Lei is indeed a chef at home. Although his wife, Sun Li, is not good at cooking, she always praises Huang Lei’s cooking every time. This kind of positive feedback makes Huang Lei more confident in cooking, and regards the kitchen as his own territory, firmly believing that the relationship between husband and wife can be enhanced through delicious food. Is Huang Lei’s cooking delicious? !

However, Huang Lei’s cooking level is not derived from professional training, but more based on the practice of home cooking and mutual appreciation among families. In different programs, such as "Where is Dad?", Huang Lei’s cooking skills have been praised a lot, but occasionally overturned, such as her daughter’s outspoken evaluation, or the food made under certain conditions is not satisfactory. Nevertheless, the continuous encouragement from people around him made Huang Lei love cooking more, and eventually he founded his own lifestyle brand "Huang Kitchen" to further promote his cooking concept through books and programs.

Similar to Huang Lei, Nicholas Tse also showed off his cooking skills in the program, and established the image of "the most handsome cook" through works such as Twelve Scenes. His cooking style is more exquisite and pays attention to details. Every step of the operation is perfect, and even a little too particular, such as using special tools and complicated steps to deal with ingredients. Although both of them have attracted much attention because of their cooking performance on the screen, whether the actual cooking has reached the top level is a matter of opinion. Some viewers think that they are more "showing" than simply showing their cooking skills.

Huang Lei and Nicholas Tse can cause a topic in the field of cooking, on the one hand, because of their positive performance in the program and the constant praise of people around them, on the other hand, their unique cooking styles and passion for food. Although their cooking may not be impeccable, their promotion of food culture has undoubtedly increased the audience’s interest and discussion on cooking art.

Is Huang Lei’s cooking delicious? !

In-depth interpretation of Linke 08 EM-P super extended range electric scheme is the optimal solution for travel.

To say that the biggest event in the recent car circle is the Shanghai Auto Show, I’m afraid, and the major car companies seem to be gearing up to "do a big job" at the Shanghai Auto Show. This time, the most impressive thing about Shanghai Auto Show is the performance of new energy vehicles. If we say that new energy vehicles appeared in the form of "supporting roles" at the auto show before, then this time, new energy vehicles have become well-deserved "protagonists". The LECK brand has also brought its brand-new product-LECK 08 to the fans. Different from other models in the Lectra family, Lectra 08 is equipped with a brand-new EM-P super extended-range electric scheme, which has an output power of over 400kW and a comprehensive cruising range of 1400km, and can intelligently switch working modes according to the current demand, and combines the extended-range and PHEV modes. It can be seen that Linke 08 is fully prepared to bring something "different" to the market, so what kind of technical highlights does it have? Let’s take a look.

The comprehensive battery life is over 1400KM, and the long distance is really worthwhile.

As a new energy vehicle, the cruising range is naturally an unavoidable topic, and the appearance of the Lexus 08 has really eliminated the anxiety of cruising for consumers. The brand-new EM-P super extended-range electric scheme carried by Link 08 makes the whole vehicle excellent in battery life. One engine, three gears, three motors and a huge flat battery pack together constitute the most exquisite electric four-wheel drive system. At the same time, the battery pack on the Lectra 08 has a capacity of 39.6kWh, which also makes its comprehensive battery life reach 1400km, which is quite outstanding.

Not only that, the pure battery life of the LECK 08 has also reached 245km, which can basically cover the five-day commute demand in the middle of the week, greatly reducing the car cost of consumers. On the other hand, the LEICK 08 supports a maximum of 85kW DC fast charging, and the charging time of 30-80% is only 28 minutes. In other words, you can complete 80% energy supplement in the time of eating a fast food and drinking a cup of coffee.

What’s more, the flat-panel battery pack of LEICK 08 adopts the CTP technology of battery body integration, which makes the chassis smoother and safer. At the same time, it also supports 3.3kW external discharge in terms of functionality, which can make our outdoor life "call" at any time.

Intelligent switching of working mode makes it easy to handle various demands.

The bright spot on the Lectra 08 is far more than that. The brand-new EM-P super extended-range electric scheme on the Lectra 08 has a powerful electric control system, which will decide whether to start the P4 motor of the rear axle and when to adopt parallel mode or extended-range mode according to the current demand and road conditions. Compared with the traditional extended-range technology, the Lectra 08 engine can directly drive the vehicle, avoiding the loss in the process of extended-range power transmission and improving the acceleration performance; However, for the hybrid vehicle with traditional single-gear DHT structure, the energy consumption control of the Lectra 08 is lower, and the driving experience is close to pure electricity, smoother and quieter. After all, pure electric vehicles can bring drivers a sense of ease and a quieter and lower-cost car experience that traditional fuel vehicles can’t match. The following figure shows the different mode schemes that Link 08 can provide according to 15 common driving conditions, showing its all-around degree. Of course, Link 08 can provide more than that.

In order to reduce energy consumption, the P4 motor on the rear axle of LINKE 08 also adopts the first domestic IDA (Intelligent Dynamic Activation) technology based on drive shaft decoupling, which can automatically disconnect when it is not needed to work, reducing the driving resistance while saving energy. At the same time, the P4 rear-drive motor based on IDA technology based on drive shaft decoupling can achieve a long-distance high-speed endurance increase of 50km, which can alleviate mileage anxiety to some extent. This is unheard of in the industry and is second to none.

Write at the end:

For consumers, new energy technology and related technical terms may seem obscure, but consumers’ demand for endurance, driving experience and acceleration performance is real. At this point, the LEEK 08 and its EM-P super extended-range electric scheme have not only achieved technological breakthroughs, but also won the recognition of consumers, which also makes us look forward to its market performance.

Huang Xiaoming was appointed as the image ambassador, and the opening ceremony turned into a magic shape like a carved bird.

　　A few days ago, Huang Xiaoming served as the image ambassador of the 11th Changchun Film Festival. At the award ceremony on August 25th, he took the lead in making a gorgeous appearance in a black feather suit, turned into a great magician, performed "Magic Carnival", and changed the host of Sanjin to the scene. His unique style makes him look like a carved bird, which causes online discussion. Some netizens joked that he is "the first actor who has played both Yang Guo and Carved Brother … …" Some netizens compared him with Yang Mi’s "sparrow" style, saying that this is the most beautiful pair of birds.

Hit a record low. Tesla’s domestic models were greatly reduced, with the most ruthless drop of 48,000.

　　Following the price cut on October 24 last year, at the beginning of this year, Tesla’s domestic models once again cut prices sharply, and the prices of main models such as Model 3 and Model Y hit a record low. Then the topic of "Tesla’s Price Reduction" rushed to the top of Weibo’s hot search.

　　In contrast, with the termination of subsidies for the purchase of new energy vehicles, recently, major domestic new energy vehicle companies have started a new wave of price increases. According to incomplete statistics, BYD, Chery, Changan, North-South Volkswagen, BMW and other car companies have all adjusted the prices of their new energy vehicles, with the highest increase reaching 20,000 yuan.

　　According to The Paper, regarding whether Xpeng Motors will follow up the price reduction, relevant people in Xpeng Motors replied to the reporter that Xpeng Motors has its own sales rhythm and will decide the product price and promotion activities according to its own situation, instead of following other car companies.

　　◆ Tesla once again announced a big price cut. Netizen: Crazy!

　　On January 6th, Tesla announced that the price of Tesla’s domestic models had been greatly reduced. The starting price of Model 3 was 229,900 yuan, and the starting price of Model Y was 259,900 yuan, which was the lowest in history, and the delivery period was 1-4 weeks. Among them, the biggest decline is the Model 3 rear-drive version, which decreased by 36,000 yuan, a decrease of 13.54%; The most "embarrassing" unit price reduction is the Model Y long-life version, which dropped by 48,000 yuan, a decrease of 13.41%.

　　In addition, Tesla also announced the brand-new Model S and Model X prices, starting from 789,900 yuan and 879,900 yuan respectively.

　　In this regard, netizens have said: Crazy!

　　Some netizens said: "Model Y lost 50,000 yuan in half a year", "30,000 yuan in half a month" and "This is not going to do business back" … …

　　Just on October 24 last year, Tesla suddenly announced the adjustment of the selling price, of which the Model 3 rear-wheel drive version sold for 265,900 yuan, with a price reduction of 14,000 yuan; The Model Y rear-wheel drive version was lowered by 28,000 yuan to 288,900 yuan.

　　According to CBN, in the China market, Tesla started a "disguised price reduction" promotion in September last year. For car owners who completed the car pick-up from September 16th to September 30th, Tesla provided an insurance subsidy of 8,000 yuan, which can be directly used to reduce the car price. On October 24, Tesla suddenly announced that all domestic models would be lowered in price, with the range of reduction ranging from 14,000 to 37,000 yuan. Since then, Tesla has introduced insurance concessions and existing car preferential policies from time to time to boost demand. On January 1 this year, Tesla also launched a new year’s limited-time welfare. From now until February 28, the new car orders for Model 3 and Model Y will be completed, and you can enjoy a 6,000-yuan limited-time delivery incentive plan; If you buy the corresponding auto insurance through Tesla cooperative insurance institutions, you can also enjoy an insurance subsidy of 4,000 yuan. However, the new year’s limited-time welfare was terminated early because of this price cut.

　　At the same time, Tesla-related concept stocks have gone up. As of lunch break, Founder Motor’s share price rose by 1.63%, Saiwu Technology rose by 8.81%, and Wolong Electric Drive rose by 2.56%.

　　◆ The sales volume was less than expected and BYD "squeezed off the altar"?

　　One of the important reasons for Tesla’s multiple rounds of "price reduction" is that consumer demand is not up to expectations. Since the second half of 2022, news of Tesla’s sluggish demand has come out from time to time.

　　According to the data of the Federation, from January to September 2022, Tesla delivered a total of about 318,200 vehicles, with a market share of 8.2%; In the first eleven months of 2022, Tesla China delivered about 398,000 vehicles, and its market share dropped to 7.9%. In contrast, BYD’s share in the domestic new energy vehicle market has shown a rapid growth trend, and its market share has reached 31.3% in the first 11 months of 2022.

　　According to a report released by China Merchants Bank International (CMBI), Tesla’s average daily retail sales in China from December 1 to 25, 2022 decreased by 28% compared with the same period in 2021.

　　Some people think that Tesla has fewer models, which is suitable for industrialized production demand, which is convenient for controlling production costs and improving bicycle gross profit. However, in the era of intelligence, the market is increasing constantly, and it is obviously more and more difficult for a single model to meet the multi-level and multi-price product demand of consumers. In addition, the new car-making forces represented by "Wei Xiaoli" and the rapid start-up of mainstream car companies such as BYD and Ai ‘an have also become one of the important reasons for Tesla’s loss of market share in China.

　　Recently, Tesla announced the annual sales volume of 1.31 million vehicles in 2022, a year-on-year increase of 40%, which failed to achieve the previously set annual sales target of 1.5 million vehicles. In the global sales ranking of new energy vehicles in 2022, Tesla was also pulled down by BYD with a total sales volume of 1.857 million vehicles.

　　According to Jingjing.com, Troy Teslike, a Tesla production and sales data tracking service provider, said that Tesla’s global order backlog has been rapidly decreasing in recent months, and it has dropped to 190,000 vehicles by November 30, 2022, a decrease of about 33% from the previous month. This number was close to 400,000 vehicles at the end of August 2022 and close to 500,000 vehicles from March to July 2022.

　　In fact, since the third quarter of 2022, Tesla’s production and sales have begun to break the balance. The data shows that in the second quarter of 2022, Tesla’s global production was 258,000 units, and the delivery volume was 254,000 units. The difference between production and sales was only 0.4 million units. However, in the third quarter of 2022, Tesla produced 365,000 vehicles and delivered 343,000 vehicles, with a difference between production and sales of 22,000 vehicles. In the fourth quarter of 2022, the gap between Tesla’s production and sales further widened to more than 34,000 vehicles.

　　Although Tesla attributed this phenomenon to "the increase in the number of vehicles on the road", there are also views that Tesla is facing a decline in market demand. Mizuho Securities analysts wrote in a report: "In the short term, we think Tesla sales may be weak because of macro ‘ Against the wind ’ And weak consumer confidence may reduce the demand for high-priced electric vehicles. "

　　In addition, a few months ago, Wall Street generally expected Tesla to deliver more than 2 million vehicles in 2023. According to the Wall Street Journal, analysts have now lowered their forecast targets and believe that Tesla’s delivery in 2023 will be less than 2 million vehicles; Deutsche Bank lowered Tesla’s annual delivery forecast to 1.84 million vehicles, with an annual growth rate of about 40%, which was once again lower than Musk’s previous 50% growth target; Goldman Sachs lowered Tesla’s delivery forecast to 1.8 million units in 2023.

　　"Although Tesla’s production capacity is expected to reach about 2.4 million vehicles in 2023, the macro indicators in several regions where the company operates are slowing down. Tesla’s recent price cuts and insurance incentives also show that the company is facing a slowdown in demand on a global scale. " Goldman Sachs analyst Mark Delaney said.

　　Tesla’s share price experienced an "avalanche" in 2022, down 69% from the beginning of the year, twice as much as the Nasdaq index (34.61%), which is dominated by American technology stocks, and surpassed Facebook’s parent company Meta to become one of the worst technology stocks in US stocks in 2022.

　　As of the close of January 5, local time, Tesla’s share price fell by 2.9% to US$ 110.34, with a total market value of US$ 348.4 billion (about RMB 2.39 trillion).

　　It is reported that a few days ago, it was reported that Wang Chuanfu, chairman of BYD, set the sales target for 2023 as 4 million vehicles. This means that even if Tesla succeeds in achieving the 50% incremental target (1.965 million vehicles) in 2023, its annual sales will be less than half of BYD’s. This China car company, which once "survived into a mystery" in Musk’s eyes, may be gradually "squeezing Tesla off the altar".

　　According to national business daily

Four focal points to promote the modernization of social governance in the city.

　　Author: Liu Shu, a researcher at the base of Tianjin Normal University and an associate professor at the School of Marxism of Tianjin Normal University, Socialism with Chinese characteristics Theory System Research Center.

　　Municipal social governance is an important part of national governance. Since the 18th National Congress of the Communist Party of China, the CPC Central Committee with the Supreme Leader as the core has attached great importance to the work of regional social governance, and has held a series of important meetings, such as the Central Urbanization Work Conference and the Central Urban Work Conference, to put forward clear requirements and make strategic arrangements for related work. After the Fourth Plenary Session of the 19th CPC Central Committee proposed "accelerating the modernization of regional social governance", the Fifth Plenary Session of the 19th CPC Central Committee further proposed "strengthening and innovating regional social governance and promoting the modernization of regional social governance", which highlighted the importance and urgency of the modernization of regional governance. Effective regional social governance will sink all kinds of resources to the grassroots level, which will not only provide better accurate and refined services for urban residents, but also discover all kinds of potential risks in time and solve contradictions at the grassroots level. To promote the modernization of regional social governance, we can focus on the following four aspects.

　　Constructing party building to lead a new pattern.The Communist Party of China (CPC)’s leadership is the most essential feature of Socialism with Chinese characteristics and the greatest advantage of the Socialism with Chinese characteristics system. Urban grass-roots party organizations are the leaders of the regional social governance system and the practitioners of improving the regional social governance capacity. To promote the modernization of regional social governance, we must build a new pattern of party building leading. With the rapid development of economy and society, the relationship between social interests is becoming more and more complicated, the social class structure is divided, social contradictions and problems are intertwined, and the situation and environment faced by social governance are more complicated. This urgently requires urban grassroots party organizations to effectively coordinate the interests of different departments, industries and groups, improve the level of urban construction, management and service, and constantly strengthen and innovate social governance. To lead the city’s social governance, Party building must first highlight political guidance, effectively integrate the party and government organs, enterprises and institutions, non-public economic organizations and social organizations within its jurisdiction, mobilize all kinds of forces and resources to participate in social governance to the maximum extent, and give full play to the party’s core role of commanding the overall situation and coordinating all parties. In addition, the party building should constantly improve the working mechanism to lead the municipal social governance, and ensure the effective operation of the governance model of up-and-down linkage and co-construction from the system. Under the leadership of the Party organization, regional governance, departmental governance, industry governance and unit governance are organically combined through institutional innovation, and the synergy of government, market and society in social governance is brought into play, forming a multi-participation, interactive and complementary social governance synergy.

　　Adhere to the people as the center.People’s cities are built by the people and people’s cities are for the people. To promote the modernization of regional social governance, we must implement the people-centered development concept. The core of the city is people, which determines that the social governance of the city should start from meeting the needs of people’s better life. As Socialism with Chinese characteristics enters a new era, urban residents need a better life more and more urgently, which not only puts forward higher requirements for material and cultural life, but also sets higher and higher standards for democracy, rule of law, security and environment, which poses new tasks and challenges for social governance. Municipal social governance should concentrate on doing a good job in people’s livelihood, do practical things, do good things and solve difficult problems for the people with greater efforts, and effectively enhance the sense of acquisition, happiness and security of urban residents. The people are the most active and energetic factors in social governance. Municipal social governance is not a "one-man show" by the party and the government, but it is necessary to give full play to the autonomy, enthusiasm and creativity of urban residents, and rely on the wisdom and strength of the broad masses of the people to build a social governance community that everyone is responsible, everyone is responsible and everyone enjoys. In the final analysis, the effect of urban social governance depends on the satisfaction of urban residents. At present, there are still many shortcomings and weaknesses in social governance. Whether these problems can be solved well is related to the attractiveness, creativity and competitiveness of the city. This requires grass-roots party organizations to play a good role as battle bastions, make good use of resources and strength in all aspects, and constantly improve the level of service and management, so that the effectiveness of social governance can benefit urban residents more, better and more fairly.

　　Strengthen systematic thinking.Adhering to the concept of system is a principle that must be followed in the economic and social development during the 14 th Five-Year Plan period. Urban social governance is a comprehensive systematic project, and it is also necessary to strengthen systematic thinking, scientifically grasp the laws and characteristics of social governance, pay attention to starting from the whole and the overall situation, and improve overall planning ability. Specifically, it is necessary to comprehensively and accurately understand the connotation and extension of regional social governance, plan regional social governance in the big chess game of national governance, and at the same time pay attention to the mutual cooperation and joint efforts with provincial governance and county governance to truly form the integrated effect of regional social governance. From the perspective of governance subjects, municipal social governance is the cooperative governance of multiple social subjects within the city, that is, under the leadership of the party, the benign interaction of the government, social organizations, citizens and all parties, in order to promote the coordinated operation of society. From the perspective of governance objectives, the goal of regional social governance is to prevent risks, resolve contradictions and solve problems, and ultimately promote the harmonious development of regional society and ensure social stability and order. From the perspective of governance mechanism, municipal social governance should organically integrate the social governance system of party Committee leadership, government responsibility, democratic consultation, social coordination, public participation, legal protection and scientific and technological support, form a municipal social governance mechanism of joint governance of problems, joint work and joint creation of peace, and create a "systematic" governance model. Strengthening systematic thinking in regional social governance is to organically unify governance subjects, governance objectives and governance mechanisms, so that multiple social subjects can do their best and develop their strengths.Stimulate social creativity to the greatest extent, thus forming the overall synergy of social governance.

　　Promote technology empowerment.The vigorous development of various new technologies, represented by new information technologies, provides new opportunities and new kinetic energy for innovative social governance. On the one hand, the use of modern technology and information technology such as big data, cloud computing, artificial intelligence and blockchain can make the process of social governance more intelligent and scientific, which not only improves the operational efficiency of urban governance, but also provides technical support and support for regional social governance. On the other hand, promoting information infrastructure connectivity, network smoothness, platform connectivity and data integration can enhance the scientific decision-making of regional social governance and improve the accuracy of forecasting and early warning and risk prevention and control. Promoting technology-enabled social governance is conducive to deepening the understanding of the regularity of social operation in the city. By creating modern, networked, information-based and professional social governance, science and technology can better serve the better life of urban residents in the process of realizing the "14 th Five-Year Plan" and the long-term goal in 2035.

Extremely more why can’t it be sold well？

Arguably, backed by big trees, there is no shortage of funds, resources and technology enterprises, and the mix should not be too bad. But from a realistic point of view, superior birth does not mean that you can easily succeed. In the automobile industry, many emerging "rich second generation" automobile manufacturing enterprises in recent years have encountered certain challenges in the early stage. The ultra-Vietnamese car is no exception.

According to public data, since its listing in October last year, the sales volume of Extreme Yue 01 has been in three digits. Two months before listing, the sales volume of Extreme Yue 01 did show an upward trend. However, since then, the sales of Extreme Vietnam 01 have turned sharply. In February of this year, Extreme Yue 01 only sold 147 vehicles. In April this year, the sales volume of Extreme Yue 01 was 362 vehicles.

It should be pointed out that, with the help of electrification, the recognition of local high-end models in China has been increasing, and the popularity has even surpassed that of traditional luxury brands. At present, there are frequent electric SUV models positioned at 200,000-400,000, and the sales of many models have reached thousands or even more than 10,000. In contrast, the market performance of Extreme Yue 01 is somewhat dwarfed.

To put it bluntly, as a brand of cooperation between Baidu and Geely, it can be said that it has gathered almost all the prerequisites that new car-making forces dream of, such as capital, technology research and development, and manufacturing system.

Driven by the joint efforts of Geely and Baidu, the car-making project of Jidu Automobile, the predecessor of Jiyue Automobile, has advanced rapidly. In just one and a half years, the limited edition of ——ROBO-01 lunar exploration, the first model of Jidu automobile, was born. ROBO-01 turned into 01 after a year of turning around because of the qualification problem of building a car. At this time, it was only two and a half years since the establishment of Distance Concentration.

From the product point of view, the ultra-01 is also remarkable.

Let’s talk about origin first. Extreme Yue 01 is developed based on the vast architecture of Geely SEA, and it is a sister car with the latest pure electric products of brands such as Extreme Krypton 001, Volvo and Polar Star.

Let’s talk about design Jiyue 01 has won three design awards: 2023 Red Dot Award, 2023iF Design Award and 2022GOOD DESIGN Award.

But the most brilliant thing is the intelligent level of Extreme Yue 01.

It is reported that Extreme Yue Auto decided to be a vehicle-level operating system SOA when defining Extreme Yue 01, and integrated it with electronic and electrical EEA into an intelligent architecture JET to realize global, end/cloud integration.

Moreover, Extreme Yue is also the second manufacturer to mass-produce pure visual intelligent driving solutions after Tesla. Extreme Yue 01 adopts a "pure vision" scheme based on high-definition camera, millimeter-wave radar and ultrasonic radar, and comes standard with a "ROBO Drive" intelligent driving system, and can subscribe to the ROBO Drive Max advanced intelligent driving system for 12 months for free.

In addition, Extreme Yue 01 also deeply integrates the technical capabilities of ERNIE Bot, Apollo, Baidu Map and Xiaodi.

It is worth mentioning that the system of Extreme Vietnam 01 is updated very quickly. Less than 5 months after listing, Extreme Yue 01 has pushed OTA 5 times. The latest V1.4.0 version has upgraded 200+ functions, including OCC(Occupancy Network Technology) visualization effect, two-way integration of SIMO and ERNIE Bot model, etc.

In the view of Extreme Vietnam and Baidu, the intelligent level of Extreme Vietnam 01 comes from the first echelon in China. Li Yanhong, founder of Baidu, once said that "Jidu will lead the Tesla generation in autonomous driving technology".

Such hard-core product strength also gave great confidence to Xia Yiping, CEO of Jidu Automobile at that time. He once said: "My goal is to sell 10,000 units a month. There is really no need to worry about building a car now, but it doesn’t mean that you can sell it if you build it. " In addition, Xia Yiping also revealed that "in 2028, Jiji will have the ability to deliver 800,000 car robots throughout the year".

However, the market performance of Extreme Yue 01 did not develop according to the official expectation.

From the anecdotal point of view, an objective factor is the fierce market competition. At present, the medium and large SUV market where Extreme Yue 01 is located has gathered competitors such as its sister cars Krypton 001, Tucki G9 and Zhiji LS6, and there are also star models such as Tesla Model Y at the same price. Fierce market competition objectively hinders the difficulty of "breaking through" from the market.

On the other hand, the core advantage of Ji Yue 01′ s intelligent driving has not brought too strong attribute bonus. Even if the intelligent driving level of Extreme Yue 01 is excellent, it can only be applied in a few big cities at present. The nationwide opening of PPA is expected to wait until after the listing of Extreme Vietnam 07. However, Tucki, Weilai, and Huawei all have more brand-name intelligent driving systems than Jiyue.

In addition, due to the low ownership of Extreme Yue 01, the users who have experienced the extreme Yue intelligent driving system are also limited, and the advanced intelligent driving system has not directly stimulated sales.

In fact, as we all know, one of the important reasons for the sluggish sales of Extreme Yue 01 is the lack of popularity and low sense of existence.

"From April 2023 to September 2023, we didn’t publicize it for nearly half a year. It takes only seven months for users to know more about Extreme, and it takes only four months for Extreme 01 to go public. " Xia Yiping said.

In March of this year, Xia Yiping pointed the finger at marketing when reflecting on the reasons for the sluggish sales of Extreme Yue 01. "When a user enters the Extreme Yue store, the first question to think about is not that I want to buy a car, but what brand is it, which requires us to solve the problem."

According to reports, from January this year, Jiyue Automobile began to make a big change in the entire marketing and sales team, and it personally led the team to start the reform of marketing and sales. Since the end of March, both the UD- user development department at the marketing end and the UO- user operation department at the sales end have undergone personnel adjustment. Xia Yiping personally took charge of the marketing end UD- the head of the user development department; Andy.Gao from Tesla is the head of the sales UO- user operation department.

In addition to organizational changes, Xia Yiping believes that the sales methods need to be adjusted accordingly. "In the past, many stores attracted users with simple and rude preferential policies, and sold things wrong," Xia Yiping said. "Extreme Yue 01 wanted to sell experience instead of hardware."

Xia Yiping put forward new sales requirements after focusing on sales. "Users don’t have to buy a car, but they should know the brand when they leave." At the same time, they also increased the live broadcast to publicize intelligent selling points to attract scientific and technological people.

In addition, the soon-to-be-listed second model, the Extreme Yue 07, will also bring new increment to the Extreme Yue automobile. However, in the industry’s view, it will take some time for Jiyue to get out of the painful period.

标签归档西安品茶论坛