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According to the plan, Jietu Shanhai new energy series will successively launch 8 new hybrid products including urban Yueno SUV series, hardcore off-road SUV series and pickup truck series, among which urban SUV includes: L6, L7, L9; hardcore SUV includes: T1, T2, T3. The online car market has obtained a set of real car pictures of Jietu Traveler C-DM, whose license plate hangs the "Shanhai T2" logo, or indicates that the new car will be merged into the Shanhai series.

The new car is based on the Kunlun chassis architecture and adopts a hard-edged design style. It provides a hybrid system composed of 1.5T engine + 3DHT gearbox + electric motor, with a comprehensive cruising range of over 1000km. According to the salesperson of Jietu dealer, the new car is expected to be launched in March-May, and the price range is 150,000 yuan – 170,000 yuan.

Voyager C-DM hanging Shanhai T2 logo

Voyager C-DM or Shanhai T2

The interior is a fuel version, which is only indicated.

The appearance of the new car is very similar to that of the Land Rover Defender 110. The square LED headlights are connected to the Jietu English logo, and the bumpers are equipped with trailer hooks on both sides. A luggage rack is provided above the side of the car, and a fixed pedal is provided below. The tailgate is a side-open design with an external spare tire.

The new car uses a hybrid system composed of a 1.5T engine + 3DHT gearbox + electric motor, with an engine thermal efficiency of > 44.5%, providing 1000 + long comprehensive battery life, 6.6kW hybrid external discharge, parking air conditioning, etc.

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Some time ago, Taiwanese netizens came across Peng Yuyan walking his dog at the Tianmu House in Taipei.

He was wearing a black cap, a black T-shirt and slacks.

It looks very low-key, without a bit of celebrity style, and you can’t recognize it if you don’t look carefully.

The name "Peng Yuyan" has not been mentioned for a long time.

It seems that since a few years ago, he has suddenly disappeared and rarely appeared on the screen.

In recent years, he has not produced any new works, and he has hardly been seen on major red carpets or events.

That lazy and casual look is like retiring early.

You know, the former Peng Yuyan was a popular "national male god".

And now that he is only 41 years old, he has disappeared, and there is almost no such person.

So, from the national male god to his disappearance, why did Peng Yuyan suddenly stop being popular?

Reason 1: Offend Li Bingbing

There have been rumors in the circle that Peng Yuyan was banned because he offended Li Bingbing.

Regarding the "grudge" between the two, it has to start with an event in 2018.

In 2018, the stars gathered on Weibo night, including Li Bingbing and Peng Yuyan.

At that time, Peng Yuyan was a popular student in Taiwan, but he was still a long way from the first line.

And Li Bingbing is the "first sister", which is highly praised by capital, and the resources have always been very good, and she is a good front line.

When attending an event, arranging seats and seating according to the coffee spot is a well-known "unwritten rule" in the circle.

The higher the popularity, the stronger the capital behind it, and the higher the position.

The larger the coffee position, the higher the status, and the closer it is to the C position.

On Weibo night, Li Bingbing’s original position was arranged in the first row.

Peng Yuyan’s seat was in the second row.

As a result, Li Bingbing’s position was changed to the second row, while Peng Yuyan sat in the first row.

After being replaced by the nameplate to seize the seat, Li Bingbing was so angry that she did not take a seat and kept standing backstage.

Even when Li Bingbing was on stage to receive the award, she was also brought up from the backstage.

Although there was a smile on his face after winning the award, he could still detect the displeasure of being robbed of the seat.

As the "seat grab" fermented, many people complained about Peng Yuyan.

In particular, Li Bingbing’s fans feel that their idol has been wronged.

Li Bingbing’s support will be even more insinuating, directly dissing Peng Yuyan with words.

As public opinion intensified, Peng Yuyan’s studio issued a statement:

On the day of the event, the artists attended the event with the crew. They were unaware that the seats at the event site were temporarily adjusted and cooperated with the arrangement to be seated. After learning about the incident, the artists themselves and the team immediately apologized to the seniors and the team who designed it, and thanked the seniors for their generosity and the team’s trust and understanding.

Although Peng Yuyan’s studio issued an apology and threw the pot to the event organizers.

In addition, he also paid attention to Li Bingbing, wanting to gain understanding and peace of mind.

However, Li Bingbing’s fans did not buy it. They were full of anger and opened the crazy mode as always.

However, Li Bingbing was more magnanimous, not only returning to Peng Yuyan, but also not mentioning the matter again.

Since the parties didn’t say anything, the fans on both sides naturally stopped a lot.

When he thought things would come to an end, Peng Yuyan took a downhill path, and his resources were not as good as before.

Later, he was at the edge of the entertainment industry, and suddenly the "light circle" was no longer popular.

For a moment, all kinds of guesses arose.

The most common theory is that Li Bingbing forgave Peng Yuyan on the surface, but she was still very angry inside.

Therefore, as the first sister, she relied on her extensive network and used the power of capital to ban him.

Could it be that Peng Yuyan’s "disappearance" was really just because he offended Li Bingbing?

In fact, this is not the case. In addition to this reason, there are multiple factors.

Reason 2: The acting is not good, but there are a lot of scandals

Sometimes, in the face of absolute strength, capital will also consider making concessions for you.

If Peng Yuyan’s acting skills were outstanding and his strength was strong, he would not be abandoned by capital so quickly.

Obviously, his acting skills have always been controversial, and no excellent acting skills or works can win over audiences.

Even if the acting is not good, there are still a lot of scandals.

His private life is much more exciting than his work, attracting a lot of attention by hype.

Peng Yuyan said that he doesn’t like to hype his relationship, but he is also obsessed with peach scandals.

There were previous revelations that Peng Yuyan had talked to Cai YL, which was also confirmed by Peng Yuyan’s agent.

The two met in 2006 and fell in love quickly, secretly dating for three years due to various considerations.

During their relationship, the two were constantly blocked by the company, and with Peng Yuyan’s scandal, the two finally broke up.

It is said that when Peng Yuyan and Cai YL were in love, he carried Miss Cai and oxygen beauty Lin Jiaan to the dark.

Some media have photographed Lin Jiaan staying at Peng Yuyan’s house for two hours, and some have revealed that the two are dating.

Although many "cohabitation photos" were taken, the two held the attitude of "beating to death and not admitting it".

Peng Yuyan also had an affair with Big S, and the two became attached to "The Voice Practice of Love".

Before the filming was over, the scandal between the two was flying all over the sky.

They not only flirted on set, but also were very ambiguous when attending events.

However, later, the two sides agreed that they were oolong and did not call.

In 2011, Peng Yuyan and Shu Qi went to a nightclub together late at night to be happy to be photographed, which led to a love affair.

The two met because of filming the MV, and Peng Yuyan would send birthday wishes to Shu Qi on time every year on Shu Qi’s birthday.

Peng Yuyan has shown his liking for Shu Qi in front of the media many times, and also called Shu Qi his own Muse.

Taiwan media once broke the news that the two had a relationship, but Peng Yuyan was not famous at that time, so it did not attract much attention.

In 2013, Peng Yuyan and Bai Baihe collaborated on "Break Up Contract", and the two were accused of falling in love due to the play.

Later, when Bai Baihe and her husband divorced, the scandal between Peng Yuyan and Bai Baihe was also noisy.

Peng Yuyan can be said to be filming a play for a gossip girlfriend.

In 2014, Peng Yuyan and Guo Caijie were rumored to have an affair for filming "Love Close at Hand".

In addition, Peng Yuyan has also been rumored to have affairs with actresses such as Zhang Junqian and Xu Qing.

Peng Yuyan and Zhang Junyu filmed "I am in Kenting, the weather is fine" together, and cooperated with Xu Qing on "Evil does not suppress good".

I don’t know if it’s to deliberately create scandals for publicity and hype, or if actors are too easy to "fall in love with the play".

Anyway, Peng Yuyan’s reliance on a basket of "love" has attracted a lot of attention.

Due to the rich personal relationships, some people ridiculed Peng Yuyan for "more gossip girlfriends than works".

Reason 3: Most works are flexing their muscles and cannot afford the box office

No doubt, some aspects of Peng Yuyan are just passable.

For example, his acting skills need to be improved, and his personal relationships are too confusing.

But his figure is really amazing.

Jiang Wen once said that Peng Yuyan is not an ordinary person, and his self-discipline is very strong.

A body like his is more beautiful than an ancient Greek sculpture, why don’t I take a picture?

In other words, Jiang Wen approached Peng Yuyan to film, not for his acting skills, but for his figure.

As a result, there is Peng Yuyan’s "wonderful performance" in "Evil Does Not Suppress Upright".

In fact, Peng Yuyan didn’t show off his figure at the beginning of filming.

The first time he was noticed was because he starred in the role of Tang Yu Xiaobao in "The Legend of Immortals and Swords".

The fairy sword made Hu Ge and Liu Yifei popular, and Peng Yuyan, as a supporting actor, also began to emerge.

In the following years, he starred in a number of film and television works, but they were all tepid.

It was not until around 2010 that Peng Yuyan became inexplicably popular because he liked to take fitness photos.

In the past, when he was studying, Peng Yuyan was a little fat man.

Because he was too fat, he was often laughed at by his classmates. He felt inferior and didn’t dare to talk to the girl he liked.

So later, he made up his mind to lose weight and entered the entertainment industry by chance.

After learning the story behind Peng Yuyan’s fitness, many people praised him.

Praise him for his self-discipline and admire his ability to develop from a fat man to a muscular man.

In 2011, Peng Yuyan received an invitation from the crew of "Roll! Ashin".

In the film, Peng Yuyan began to show off his figure, but he didn’t expect a good response.

After that, Peng Yuyan took the tough guy route and walked farther and farther on the road of showing off his figure.

In films such as "Operation Mekong", "Guild War", and "Evil Does Not Suppress Upright", his strong body can be seen.

With his unique appearance, Peng Yuyan won a group of fans and the title of "National Male God".

Unfortunately, things must be reversed, and showing too much can also cause visual fatigue.

Without excellent acting support, relying solely on one’s body to attract attention will not last long.

Peng Yuyan is very hard-working and inspirational.

But his acting has been stagnant, without much progress.

Peng Yuyan has never denied the shortcoming of "acting":

"I didn’t get the hang of acting, it’s always been like this. When I get a feeling, I don’t know how to act. I feel this way every time. Can I act? I don’t understand this at all."

After eating the bonus of the figure, the capital found that Peng Yuyan could not afford the box office at all.

In recent years, the films starring Peng Yuyan have not been as good at the box office every year.

Either the rating is low, the box office is low, or the street is double.

In 2017, "The Legend of Wukong" 698 million at the box office, with a rating of only 5.1.

2020’s Emergency Rescue 485 million at the box office with a 5.9 rating.

The 2021 "First Incense" box office 64.21 million, with a rating of 5.0.

The rating failed again, and word-of-mouth box office double hit the street.

Also in 2021, "Tropical Past" 64.09 million at the box office, with a rating of 6.2.

This is Peng Yuyan’s highest-rated film in the past six years, and he has finally entered the passing line.

However, the box office was unsatisfactory and suffered a terrible loss.

Unable to afford the box office, and without the support of excellent works and acting skills, there are more and more bad films.

What’s more, Peng Yuyan is already over 40 years old and no longer young.

There was nothing in his body worth the capital investment.

It is inevitable to lose value and be abandoned by the times and capital.

And it turns out that when times and capital abandon you, they won’t say hello.Peng Yuyan is the best example.

Reason 4: Issues of nationality and position

If only the above three reasons are not enough to make Peng Yuyan "disappear".

After all, many actors in the circle also have bad word-of-mouth, bad box office, and chaotic lives.

People still eat leftovers in the circle, as long as they are thick-skinned enough.

The last "straw" that crushed Peng Yuyan was his "position".

With the rapid rise of the mainland economy, the scale of the entertainment market is also expanding year by year.

The prosperity of the mainland market and unlimited business opportunities have attracted a large number of Hong Kong and Taiwan artists to flock to the mainland for development.

In order to better extract gold in the inland, many artists have taken a stand and forwarded that there is only "one China".

However, Peng Yuyan was caught, and he not only did not forward it.

And he also made some remarks on overseas platforms that were not conducive to unity.

Back then, Peng Yuyan was promoting his movie "Guild Wars".

Two posts were posted on foreign social media platforms in Chinese and English.

He first sent a Chinese message saying that Guild Wars will be released in Hong Kong today, China tomorrow, and Taiwan in September.

Then I sent it again in English.

Referring to the mainland as China, Hong Kong and Taiwan alone said that this move caused netizens to explode, and netizens commented:

"It should be said that Hong Kong, Taiwan and the Chinese mainland should not be juxtaposed with China."

"In fact, many Taiwanese artists pretend to be very patriotic to make money."

"No matter how good the actors are, on the one hand, insisting on one China is the bottom line."

Perhaps seeing the skepticism and public outrage, Peng Yuyan’s team immediately offered an explanation and public relations.

However, netizens did not buy it, thinking that he was "pretending to be wrong" for the money.

If you want to make money in the mainland and don’t support one China, it will only be ambiguous. Isn’t this right and right?

After this incident, everyone’s affection for Peng Yuyan fell to the bottom.

Some people even expressed their refusal to watch his movies, wondering if Peng Yuyan’s later box office was dismal due to this factor.

Today, Peng Yuyan is already 41 years old. Abandoned by capital and spurned by everyone, it is difficult for him to have another chance to become popular.

From the national male god to the disappearance, everything is traceable.

Responsible editor:

Original, Ren Shangkun, business personality

Author: Ren Shangkun

Source: Business figures (ID: biz-leaders)

On Jan. 23, the second day of the new year, Deng Chao had a dream. He dreamed of Xin Xiaofeng. It was his character in the suspense film "Burning Sun," a character who was extremely restrained because he was on the run for a homicide. That year, Deng Chao, Duan Yihong and Guo Tao won the China Golden Rooster Award for Best Actor. Until now, his performance in that film is still regarded by outside audiences as the peak of his acting skills.

When Deng Chao dreamed, he felt like he was in the movie again. He said he "couldn’t breathe." He remembered going to the sea to complete a shot. He felt uneasy and confused.

"Adventure"

On the third day of the new year, "Chinese Ping Pong: The Jedi Strike Back" directed by Deng Chao and Yu Baimei was released. But soon, less than two days after meeting the audience, the film was announced to be withdrawn, adjusted to a small-scale screening from the fifth day of the new year, and postponed to the official release on February 17.

Regarding the reason for the withdrawal, the producer said that due to the major mistakes and serious deficiencies in the decision-making, preparation and promotion of the publicity and distribution team, the film fell into a particularly passive situation during the Spring Festival.

Less than two days after its release, "Chinese Ping Pong" announced its withdrawal. Source: Visual China

As a newcomer to the transformation of a well-known actor and director, he and his partner Yu Baimei once caused "group ridicule" and became the representative of bad movies. Deng Chao understands the voices of the outside world. In recent exchanges with the media about "China Ping Pong: The Jedi Strikes Back", one of his recurring phrases was, "Is there an elephant in the room to pretend not to see?" In Deng Chao’s words, the theme of the film is not success, but "failure", which is for those who are not optimistic.

After missing the Spring Festival, a family-friendly stew, people’s nerves were slightly loosened, and they wound up again to welcome the reality of the new year. Deng Chao told the story of national table tennis falling into the Jedi, and he had to face the situation of the current atmosphere retreating.

In the film and television industry, there are not a few people who act well and guide well. From the current public information, there is still a very definite answer as to why Deng Chao became a director and why he chose such a recognized and unconventional theme as competitive sports.

He said he was an adventurous person.

The Chinese women’s volleyball team, formerly directed by Chen Kexin, was changed to "Winning the Championship". According to Chen’s self-report, the filming of the women’s volleyball team was the most difficult film he had ever made. Deng Chao focused on the national ping, and in addition to the conceivable value narrative, the official statement also implied the personal experience of the main creator. Yu Baimei said, "When the national players played the game, they completed it under what difficult circumstances. Let’s see how they went on. If they can go on, we must also persevere." From the father-son "Galaxy Tutoring School" to today’s Chinese ping pong, Deng Chao’s story transmission method has not changed much, as Yu Baimei said above.

Deng Chao’s dream of directing still has a long way to go.

This time, "Chinese Table Tennis Jedi Counterattack" is aimed at the 1995 Tianjin World Table Tennis Championships. Dai Minjia, who was modeled after Cai Zhenhua, the national table tennis leader at that time, led the decision to return from abroad, linking up coaches, players and the process of social evolution.

It was indeed a pivotal battle in the history of national table tennis. Before that, the men’s team of the national team had suffered consecutive losses at the World Table Tennis Championships held every two years from 1989 to 1993. At the 1991 World Championships in Chiba, Japan, the men’s team ranked seventh, the worst season in history. The men’s team championship medal won by the national table tennis 18 years ago was a turning point for the national table tennis team and marked the arrival of a new era.

The question is how to present it?

For such a film that audiences can roughly think of the story and ending direction when they hear the title, the director Deng Chao puts it more from the perspective of the head coach. The description used in the film for the personnel dilemma facing the national ping as a whole at that time is: "Injured, blind, small, old". As for the individual "arc light", including the prototype Liu Guoliang, Kong Linghui and other national ping five tigers, and even Deng Chao’s coach Dai Minjia’s prototype Cai Zhenhua, it is still a rare item.

Bite the score

Under the narrative of the country and the grand goal of winning gold, the film gradually moved towards the road of "blood counterattack". Behind the victory, the film gave a high-flying summary answer at the end: "The Chinese are the most diligent people in the world".

During the intense promotion period, Deng Chao emphasized the training process of himself and other actors. To restore his technique, he practiced playing with his left hand. From the accounts of him and Yu Baimei, "burning", "winning" and "competition" are high-frequency words.

In addition to people, Deng Chao’s focus is still on "technology".

To this end, the main creative team spent a lot of effort. This is slightly different from the director Chen Kexin. Chen Kexin has selected a lot of real people who have no acting experience to appear on the scene, including Lang Ping’s daughter playing the young Lang Ping when he was an athlete, and active athletes Zhu Ting and Hui Ruoqi playing themselves. The middle-aged coach Lang Ping is played by Gong Li.

Chen Kexin said that after a period of time, he found that "it is easier to train players to act than to train actors to play." That is muscle memory and the daily life of players. In the film, Lang Ping has a line that it is not important to win, but to bite the score.

Competitive sports is a subject rarely covered in domestic movies. It has natural obstacles, including the resulting market difficulties.

No matter Chen Kexin or Deng Chao, it is predictable that it is difficult to penetrate into the more specific and complex environment behind the athletes and coaches. This is probably one of the reasons why Chen Kexin focuses on the iron hammer with great personality and the cultural drama behind the event.

As for the industry situation, Cao Baoping, the director of "Burning Sun", made a metaphor: "If you give them another 50 years of Chinese football, it can’t be good. It can’t be good because you don’t have it. Your whole mechanism and system don’t say that it starts with children, and then cultivates every seedling, and then let him know what the technology of football and the magic of football are."

"A movie doesn’t have to be a parody show. No matter how much you learn from a person, if you don’t have that aura, you will always be a parody show." Chen Kexin also failed to escape the value narrative, and the emotional drama is too divided into similar films. However, when it comes to presenting domestic competitive sports itself and its problems, Chen Kexin has gone a step further, or for some conceivable reasons, it has appeared a little more.

short board

In a recent interview with The Beijing News, Deng Chao admitted to his lack of ability as a director. He said that he and Yu Baimei once made a very failed movie, and they couldn’t sleep for many days, often with a face that was as gray as death.

But he also says he needs to face up to his shortcomings. "If you don’t play well, practice your playing style; if the racket glue doesn’t work, do the glue; if the tactics are not good, practice the tactics." He just doesn’t know if he knows where the shortcomings are.

In 2013, after the contract between Deng Chao and Huayi expired, he partnered with Enlight Media to establish "Orange Image", served as the chairman of the board, and began investing in movies. His first film was "The Breakup Master," released in 2014, starring Deng Chao and starring Yang Mi, who was popular at the time. The list of supporting actors is also extensive, including Liu Yan, Gulinazar, Wu Jing, Xie Nan, Jinxing and Han Han. In 2015, another masterpiece, "Villain Angel," by him and Yu Baimei, was launched.

During that time, Deng Chao once felt that he had glimpsed the code of comedy. "Breakup Master" grossed 660 million yuan at the box office, and "Villain Angel" was nearly 500 million. Feng Xiaogang’s "Old Cannon" starring in the same period was less than half that. "Breakup Master" and "Villain Angel" scored 5.1 and 4.4 on Douban, respectively.

In 2016, Stephen Chow’s "Mermaid" went live, and Deng Chao was the male lead. The film broke the box office 1 billion in four days, with a total box office of about 3.40 billion yuan. According to Deng later, Chow said he would be "the king of comedy in the future." Since then, Deng Chao began to reflect on his understanding of comedy. He decided to change direction.

Image source: The official Weibo of the movie "Mermaid"

"Galaxy Tutoring School," which deals with Chinese education, was released in 2019, and the box office is still good, surpassing 800 million in a week. On Douban, the film has a rating of 6.2.

The box office was high, and the reputation slipped. Accompanied by this, Deng Chao became a variety bar in the "Running Man" program for several years.

In terms of popularity alone, Deng Chao is not inferior to other actors. He also has no shortage of industry resources. Deng Chao has a share of "China Partner" directed by Chen Kexin and "Shadow" directed by Zhang Yimou. The screenwriter Liu Heng recommended Deng Chao as the second male in the first film "Assembly Number", which Feng Xiaogang’s transformation breakthrough. Deng Chao and Liu Heng are old acquaintances. The "Young Son of Heaven" written by Liu Heng was released in 2003. Deng Chao starred in Shunzhi, and he also rose to fame and became an "emperor professional". Deng Chao was 23 when he made that film. After that, Deng Chao starred in a series of TV series and met Sun Li in "Happiness is Like a Flower". Both the director and the screenwriter praised Deng Chao’s talent. He later turned into a director and was blocked, and once again proved his acting skills with "Burning Heart in the Sun".

What is the difference between the early actor Deng Chao and the director Deng Chao?

Coach and director

In the national table tennis film directed this time, he starred as a coach.

In "Winning the Championship", Chen Kexin gave Lang Ping, played by Gong Li, many close-ups, such as eyes and glasses, a rotating pen in his hand, and a notebook sitting in the stands to draw battle charts. Calm, but powerful. No roars.

So far, more than a decade later, Deng Chao’s past roles still show a stable consistency. In addition to the funny comedy he longs for, every time he combs his back, it feels like he has returned to the "Chinese Partner" of the past.

As a high-profile actor, Deng Chao has been seeking breakthroughs in recent years, switching between different tracks. From "Young Son of Heaven" to "Burning Heart of the Sun" and later "Shadow", which has a depressing atmosphere like black and white ink splashing, Deng Chao plays an inwardly anxious, confused and hesitant character. His feelings, understanding and emotional communication are the best among actors.

Cao Baoping, a representative of the sixth generation of domestic directors, met Deng Chao as early as when he was filming "Li Mi’s Conjecture." He once told Deng Chao, "Chao, 95% of you are very good, but only 5% still has a red carpet smell." Deng Chao interpreted this sentence as, "He doesn’t want you to have your own thing in the play, to become the character itself." Cao Baoping shared his views on directors with the media, saying that the director’s foundation is thinking about life, more analysis, and then requirements and judgments, and then narrative.

In recent years, Deng Chao has been a frustrated director. His wife, Sun Li, recently interviewed the media, saying that Deng Chao looks carefree, but he actually has a lot of scruples and cares about the emotions and opinions around him. But she feels that he is also changing.

This time, the star Deng Chao, who has always been at the forefront of the topic trend, will become a good director in the audience’s mouth?

The audience had expectations, and so did Deng Chao.

* Headshot purchased from Visual China

Original title: "Deng Chao, it’s so hard to be a director!"

Read the original text

Recently, the new standard version officially listed, the new car launched two configuration models, priced 249,800 – 269,800 yuan. Under the premise of price reduction, the configuration has increased or decreased, and the overall cost performance has improved. However, the new M5 may not have reached the level of explosion, and it is still difficult to twist the overall decline of the brand.

According to the data of the Passenger Federation, the sales volume of new energy vehicles reached 3.747 million in the first half of this year, an increase of 44.1% year-on-year. Under the background of the high growth rate of the new energy vehicle market, the Q-world M5 lagged behind the market. Taking the Q-world M5, which sells the main model, as an example, the cumulative sales volume in the first half of this year was only 17,067, a year-on-year decrease of 15.5%.

Recently, we visited several Huawei stores and learned that the 2022 Q M5 now has a discount of up to 55,000 yuan. However, the price reduction can not be exchanged for sales. We believe that the reason for this situation is the decline of Q products, as well as the emergence of competing products, Q failed to respond quickly and other factors.

The price of the new model is reduced, and the discount of the old model is even stronger.

As the market penetration rate gradually increases, the elimination competition of new energy vehicles is accelerating. Ideal monthly delivery is leading steadily, NIO delivery is rebounding, Xiaopeng G6 is expected to play a "turnaround", while Zero Run, Nezha and Extreme Krypton perform well. At the same time, new energy users are also undergoing a fundamental transformation, from early adopters to the general public. Who can break through and survive? The "key to victory" still lies in differentiated products and excellent technology.

As a user of new energy vehicles for 6 years, and a small editor of the owner at the same time, I personally have always believed that 1.86 million new owners of BYD last year could not have purchased BYD for BYD’s intelligence, because BYD’s intelligence has always been very bad, and the real reason for driving consumers to buy is excellent new energy technology. Many brands are also aware of this key point and spare no effort to publicize their own new energy technology platforms.

With the help of Huawei’s halo, Ask the World has been a highlight. Although everyone only knows Huawei but not Cyrus, Ask the World M5 is still Cyrus in the end, and Cyrus is still a concubine in the end. If you want resources, you don’t have resources, and if you want technology, you don’t have technology. Dongfeng has new energy technology, but it’s not the turn to ask the world, and the direct descendants of Lan Tu and Fengshen will be given priority to "enjoy". If it wasn’t for Huawei’s blessing, maybe Cyrus would run faster than Weimaraner, and Skyrim.

Since he couldn’t get the technical support from the "big factory", Cyrus couldn’t figure it out himself, so he could only use the ready-made solution of his partners. The new energy technology of the M5 was also from Huawei, using the HUAWEI DriveONE pure electric drive platform. At the same time as the price of the new M5 was reduced, the battery life of the new car under WLTC conditions was increased from 150km to 200km, but the number of cameras was reduced, and some configurations were also castrated.

The new Q Jie M5 standard version is officially listed, and the old model discount is quite awesome. It is understood that the 2022 Q Jie M5 cash discount is 35,000 yuan, and there is a small amount of stable 20,000 government subsidies, and the comprehensive discount for the new car reaches 55,000 yuan. Take the lowest 2022 extended range rear drive standard version as an example, the guide price is 259,800 yuan, and the discount is more than 200,000 yuan, which is 45,000 yuan cheaper than the new model.

The market competition is intensifying, and the core selling points are not outstanding

Is it cost-effective to buy a 200,000 budget to ask the world M5? The BYD frigate 07 of the same level, the starting threshold is set at 202,800; the "table-lifting" zero-run C11 extended range version, 149,800; quite the bold dark blue S7, the extended range version starts at 149,900 yuan, and the top match is also 169,900 yuan. The guide price is 80,000 – 100,000 yuan cheaper than the asking world M5. The question is, can the product power of the asking world M5 support this price difference?

Hardware specifications such as the chassis of the front double fork arms and the rear five links, the 150km WLTC pure electric battery life, and various indicators on the books, there is no shortage of competing products. In all fairness, the smart car machine of the M5 is indeed easy to use, showing the fineness, the fluency of use, the response speed of human-machine interaction, and the degree of intelligence are almost impeccable. But are these so-called "smart" worth buying for nearly 100,000 yuan?

Ask the world M5 positioning medium-sized SUV, but the body size is compact. Among the compact hybrid SUV, there are many products that are not compact, such as BYD, which leads the entire new energy market. The DM-i version starts at 154,800 yuan, and the long-life version is also 179,800 yuan. Under the premise of similar battery life, it is 70,000 yuan cheaper than the Ask World M5. Moreover, whether it is word-of-mouth or second-hand value preservation, the Song Plus DM-i must be stable.

At the same time, the traditional fuel vehicle brand officially started the transformation, the launch of the E series and series, and the release of the D family. For example, the power and fuel consumption, comfort and intelligence are fully balanced, and the top match is only 173,700 yuan. Of course, the pure electric endurance is still a little bit worse. Also, to accelerate the landing of intelligent new energy layout, performance and price are worth looking forward to.

Write at the end

Compared with new power brands, Wenjie’s service and intelligence are not outstanding. Compared with the new energy brands of traditional car companies, Wenjie’s core technology is not leading either. Whether it is its own product competitiveness or the market environment, in terms of the current sales performance of Wenjie, it is indeed facing greater growth pressure. The arrival of the new Wenjie M5 standard version may be able to inject new vitality into the rising sales of Wenjie. It can also be seen that Wenjie has realized the problem, but the strength and courage to reverse the decline are still lacking.

On January 8, the official announcement of the Avita 11 Hongmeng Edition Smart Enjoy upgrade was listed. The car has mainly undergone four upgrades: smart driving upgrade, equipped with no map NCA function that does not rely on high-precision maps; comfort upgrade, four somatosensory optimization; chassis upgrade, new Huawei iTRACK function; rights upgrade, the highest "intelligent" rights and interests can be enjoyed for life. And the whole system does not increase the price, maintaining the 90-degree rear drive version 300,000 yuan, 116-degree rear drive version 335,000 yuan, 90-degree luxury version 350,000 yuan, 116-degree luxury version 390,000 yuan The price remains unchanged.

With the launch of the car, Avita has entered the era of "de-precision mapping" smart driving, effectively making up for the shortcomings of the high-precision map smart driving solution, not only solving the pain points of "follow the picture", but also unlocking more high-frequency smart driving scenarios. It is reported that its urban NCA smart driving function will unlock more than 300 cities at one time, bringing users a travel experience that "can be driven all over the country and is easy to drive all over the country".

Thanks to the industry’s top-class vehicle sensing and computing capabilities brought by the 3-laser radar that is fully equipped at the beginning, Avita 11’s smart driving NCA function that does not rely on high-precision maps can be quickly implemented. Avita 11’s smart driving system integrates road topology inference network (RCR) + the industry’s first GOD network to build road information in real time, keenly identify various obstacles, and improve driving safety for people and smart driving.

Avita 11’s intelligent driving system can make rapid and reasonable vehicle motion planning and path planning, and the driving style is more "human-like". In response to scenarios such as subway repair, tidal lanes, and temporary road changes caused by traffic control, the intelligent driving system can make up for the difference in the iteration cycle of high-precision maps, and truly can be opened without pictures, and complex road conditions will not be degraded. In response to daily commuting and self-driving inter-provincial travel scenarios, the intelligent driving system can independently choose roads with higher traffic efficiency.

Combined with user feedback, the car has also been optimized for the four body senses of the seat, such as legs, waist, back, and sitting posture, so that users can have a comfortable experience no matter which seat they take. At the same time, the chassis upgrade of the car is equipped with Huawei iTRACK architecture, which can realize ultra-fine road condition perception 10,000 times per second, and torque real-time adjustment of 1,000 times per second to achieve the best power output mode under different road conditions and create the best driving experience.

Huawei iTRACK function "makes the road smooth". For the most common speed bump scenarios in daily life, Huawei iTRACK accurately recognizes wheel speed fluctuations, and adjusts and controls torque within milliseconds to achieve rapid convergence. After actual measurement, wheel speed fluctuations can be reduced by 50%, and aftershock time can be reduced by 40%, thus effectively improving the comfort and safety of the whole vehicle and bringing users a better driving experience.　

Benefit upgrade is convenient. From now until February 29, 2024, car buyers can choose one of the following benefits: Benefit 1, users who buy cars after January 8 will be given a high-end smart driving bag worth 26,000 yuan; Benefit 2, car buyers can enjoy a discount of 5,000 deposit to 25,000 yuan during the event. In addition, Avita also launched more car benefits for a limited time, including: the first owner’s lifetime Sandian quality assurance; 6,000 yuan replacement subsidy; gift intelligent fragrance system; down payment of 42,000 yuan, full-term ultra-low interest financial incentives, etc.

Upstream News, Wu Jian

Editor: Wang Xinyu, Editor in charge: Zheng Wei, Review: Zhao Lei

　　investigation motive

　　Recently, #BeijingA takeaway rider illegally overtook a car and caused death #Rush on the hot search. Beijing traffic control authorities revealed that a takeaway driver was driving past a car on a section of Xicheng District when he hit a pedestrian crossing the road. After being sent to the hospital, the pedestrian died after being rescued. At the time of the incident, the takeaway driver was speeding and did not drive on the right, which was a number of faults.

　　In this regard, many netizens left messages saying that in life, traffic violations such as red lights, retrograde, and speeding by takeaway riders have become commonplace, seriously affecting traffic order and requiring urgent rectification. Public reports show that traffic accidents and even deaths caused by takeaway riders due to traffic violations are also common.

　　The reporter conducted an investigation and interview on why the delivery riders "risked their lives" on the road and how to solve this chaos.

　　□ Wen Lijuan, reporter of Rule of Law Daily

　　□ Zheng Ting, Intern of Rule of Law Daily

　　"Riders often perform life-and-death speed when delivering takeout, and we can’t stop it at all," said Wang Li, a traffic counselor at an intersection in Chaoyang District, Beijing. Every day during the midday and evening rush hours, Wang Li sees many takeout riders "flash by" in front of her eyes, whether it is a red light or a green light; she has also seen many takeout riders have traffic accidents as a result.

　　Guo Kun, a rider, is one of the "speeding experts". He confessed to the Legal Daily reporter that he had run red lights twice and retrograde three times during a delivery process, and the whole speed exceeded 50km/h many times. "Of course I know it’s not safe, but if you don’t do it, you won’t be able to deliver it on time. If the delivery is overtime, you will be deducted more money than you should earn," he said. "As a rider, who didn’t run a red light and who didn’t exceed the speed?"

　　With the development of the Internet ordering industry, takeaway food delivery has become more and more convenient for people’s lives, but at the same time, the pursuit of speed has led riders to ignore traffic laws and regulations, and the accident rate has been high. Reporters recently visited multiple intersections in Beijing and found that traffic violations such as red lights, reverse driving, and speeding were prominent, and some riders still had distracted driving behaviors such as looking at their mobile phones and answering phones during driving.

　　Rider intersection ignores red light

　　Retrograde speeding is extremely common

　　At 6 p.m. on July 17, the peak time for takeaway riders to deliver food. At a crossroads connecting shopping malls and many office and residential buildings in Chaoyang District, Beijing, reporters observed that more than 70 riders passed through the intersection within 30 minutes, including 35 who went retrograde, diagonally crossed the road, and ran red lights.

　　There are many restaurants around the intersection, and dozens of takeaway electric vehicles fill the sidewalk, so pedestrians can only walk along the side of the road. After the riders pick up the order, they ride the electric vehicles directly along the sidewalk and drive into the road.

　　A few riders looked to the left and saw that the car was still some distance away from them, so they drove onto the sidewalk and rushed to the opposite side of the road, completely ignoring the warning of the red light; when they reached the middle of the road, because there were many vehicles on the right and the speed was fast, the riders stopped, some took out their mobile phones and looked down to check the information, some waited on the head of the electric car, and some kept observing the road conditions. Once there was a "gap", they immediately increased their horsepower and "sprinted" over.

　　Guo Kun often delivers takeout in this area, with a delivery radius of up to 5 kilometers, and the delivery time of an order varies from 30 minutes to 60 minutes. He told reporters that during the peak delivery period, a rider may have six or seven orders on hand at the same time, and the delivery time is almost overlapping. To avoid timeout, the delivery time of each order can only be compressed as much as possible. The system will provide route navigation for each order, but the delivery time is calculated based on the shortest route, and some of the shortest routes even include retrograde sections. If it is not retrograde and speeding, it is impossible to deliver every order on time.

　　Once the delivery is timed out, the price is high: a certain percentage of the delivery fee is deducted, sometimes as much as 70%, depending on the timeout. "Everyone earns hard money and has to be fast," Guo Kun said.

　　Zhang Yi, who works as a security guard in Beijing, will work as a part-time rider during the holidays. "I definitely want to send a few more orders and make more money." He said that the maximum speed of the national standard electric car is only 25 yards. Normally, you can only take 2 to 3 orders at most. If you want to send a few more orders and speed up, you have to take risks to modify the electric car. In order not to time out, you must always keep an eye on the time during the delivery process. Running red lights and going retrograde are inevitable.

　　Especially on rainy days when it is easiest to "order surge", riders often have to appease anxious customers while rushing. Once, on a rainy day, it took the customer about an hour to place an order before Zhang Yi received the order. After receiving the order, the customer immediately called him and asked why the order had not been delivered for an hour. In fact, the delivery time of riders is calculated from the beginning of receiving the order.

　　"The road is not easy to walk on rainy days. If the speed of the car exceeds 20 yards, the brakes will easily slip and fall. In addition, the rain will affect the line of sight, so the delivery time will be longer than on sunny days." Zhang Yi said.

　　Luo Yu, a part-time rider from Guangzhou, Guangdong, faces the same dilemma. He only runs three or four hours a day, concentrating on lunch and dinner, and completes an average of more than a dozen orders a day. He has a system to send orders, and he also grabs orders himself. Although there is a risk of timeout in taking more orders, Luo Yu still hopes to be able to take more orders, because taking more orders means making money. And when he has more orders, running red lights and going retrograde have become commonplace for him.

　　The number of traffic accidents is on the rise

　　The rights and interests of both parties are difficult to protect

　　Riders speeding, going the wrong way, and running red lights have led to an increasing number of traffic accidents.

　　According to the staff of the traffic accident handling center in Changsha, Hunan Province, a large part of the traffic accidents involve delivery riders. Most of the cases involve running red lights and driving in the opposite direction, especially the phenomenon of looking at mobile phones while riding. In recent years, the traffic accident rate of delivery riders has been on the rise.

　　Wang Li has seen many riders have accidents due to rampage while on duty, "especially the cross road *** has a high accident rate".

　　On the evening of August 1, it was raining in the sky. The reporter witnessed a traffic accident in a community in Chaoyang District, Beijing: a takeaway rider wearing a raincoat and a rain hat half-covered his eyes was riding while answering the phone, completely oblivious to the passers-by walking in front. After he reacted, he made a quick turn, and the electric car slipped directly, causing the takeaway in the incubator to fall to the ground.

　　For riders, compensation is often difficult to achieve in the event of an accident.

　　Liu Lin, a rider in Beijing, was hit by a car while delivering food and left a 5cm scar on the outside of his arm. "The driver had insurance, and the insurance company asked me to provide proof of income to calculate the missed work fee. My monthly income at that time was about 10,000 yuan, but when I asked the platform for proof of income, the platform said it had nothing to do with them. In the end, the insurance company paid according to the minimum wage standard."

　　The rights and interests cannot be guaranteed, and there are passers-by who were injured by takeaway riders.

　　Beijing photographer Wang Pingping was injured by a takeaway rider on the way to work. After the accident, the traffic police determined that the rider was fully responsible for the accident, but the rider could not afford it personally, so they went to the platform company, but the other party brushed off the responsibility. "In order to avoid injury, I can only try to stay away from the’speeding ‘takeaway rider in the future."

　　A variety of factors contribute to the chaos

　　The platform algorithm needs to be improved

　　The reason for "working hard" and seeking fast, many interviewed riders mentioned that on the one hand, they are in order to take more orders and make more money, and on the other hand, they are in order to evaluate the performance of the platform and avoid being punished for overtime.

　　The reporter learned that most takeaway platforms currently implement piece-rate wages. Riders’ income mainly comes from the commission of "running orders", and the more orders they receive, the more they earn. In addition, the status level of a rider depends on the rider’s "bee value", which is calculated through multiple dimensions such as attendance, order volume, response rate, and praise rate. The higher the "bee value", the more orders will be dispatched. Riders desperately run orders to protect data and compete for "bee value" because it is closely related to income.

　　Wu Jie is the webmaster of Shandong Tai’an site of a takeaway platform outsourcing distribution company. He told reporters that takeaway platforms are usually only responsible for merchant settlement and merchant order generation, and distribution services are outsourced to various distribution companies, and then local sites under each distribution company provide delivery services.

　　"The reward and punishment systems of different distribution companies are basically similar, but the calculation rules are different. For example, the average unit price in Shandong is 4 yuan, and the reward and punishment system is relatively loose on this basis. The average unit price in Beijing is 6 yuan to 8 yuan, and the reward and punishment system is more strict. The most important thing in the performance appraisal of riders is the punctuality rate, satisfaction rate, violation rate and attendance rate," Wu Jie said.

　　Regarding rider rewards, Wu Jie introduced that full-time riders mainly include full attendance award, single king award (the top three orders on this site in the month), total order salary, order ladder award, bad weather subsidy, distance subsidy, weight subsidy, night subsidy, etc.; part-time riders mainly have order fees, various platform activity rewards such as "hand-holding" and "rushing single award", etc. Other subsidies mainly depend on the willingness of merchants. If an order is not received by a rider for a long time, the merchant will increase the unit price.

　　The reporter learned from Wu Jie that for full-time riders, the delivery fee is fixed at 4 yuan per order. If it exceeds the delivery range by 1 kilometer, the subsidy is 1 yuan, and if it exceeds the delivery range by 2 kilometers, the subsidy is 1.5 yuan. If it is seriously overtime (referring to exceeding the delivery time of the order by more than 30 minutes), a fine of 5 yuan per order will be imposed. For part-time riders, 20% of the delivery fee will be deducted for 3 minutes overtime, and 50% will be deducted for more than 3 minutes overtime.

　　"Regarding complaints and bad reviews, if a full-time rider encounters such a situation, they can either negotiate with the customer or only accept a fine," Wu Jie said. "The part-time rider will deduct personal credit points according to the situation. When the credit points are insufficient, it is forbidden to take orders. Online training and answering questions are required to restore the authority to take orders. In more serious cases, the number will be permanently banned."

　　Some riders also pointed out that the platform’s journey algorithm has many unreasonable aspects. For example, the delivery time is calculated based on the distance, and it will not be judged based on the speed of the merchant’s meal, the small size of the meal, and whether there are special circumstances on the road.

　　Zhang Yi was most afraid of delivering takeout to a community under renovation or a high-end community. Such orders were most likely to be timed out, and vehicles could not enter and could only be delivered on foot. After entering the community, he found that there was no building number or unit number, so he could only keep asking and calling customers. Once, because he couldn’t find the address and couldn’t contact the customer for a while, it took him an extra 20 minutes to deliver the order. At this time, there was not much time left for the next order.

　　Dong Lai, a traffic law practice expert and director of Beijing Kaiya Law Firm, has long been concerned about the rights and interests of takeaway riders. He summarizes the reasons for the frequent occurrence of riders’ traffic violations. In addition to the riders’ own poor awareness of traffic rules and lack of safety education, platform dispatch models and algorithms are important reasons.

　　"Some platforms have unreasonable order delivery models and high deduction fees. The monthly income of takeaway riders basically depends on the delivery fee. If you get a delivery fee of about 5 yuan for an order, then if you send 30 orders a day, the rider can earn 150 yuan; but if it expires, the rider will usually be deducted a certain proportion of the delivery fee; if the customer refunds the order, the rider needs to bear the full loss." Dong Lachao said that in addition, some platforms have a single algorithm, and the estimated arrival time is too short, so the rider can only run hard.

　　"In order to appease users, some platforms even display different arrival times for riders on the user’s mobile phone and those displayed on the rider’s mobile phone. The time on the user’s mobile phone is often 1 minute to 2 minutes earlier, which leads to riders having to run on the road in order not to get bad reviews." In addition, some merchants that provide takeaway food are slow to eat, and they have already clicked "food preparation is complete" before they have eaten, resulting in longer waiting times for riders and squeezed time on the road.

　　Linkage supervision and governance chaos

　　Certification is urgent

　　In April this year, the State Administration for Market Regulation, the Cyberspace Administration of China, and the National Development and Reform Commission jointly issued the "Guiding Opinions on Implementing the Responsibilities of Online Catering Platforms and Effectively Safeguarding the Rights and Interests of Takeaway Deliverymen", proposing that platforms should not use the "strictest algorithm" as an assessment requirement. They can reasonably determine the number of orders, punctuality rate, online rate and other assessment factors through "algorithm selection" and other methods, and appropriately relax the delivery time limit. Online catering platforms and third-party cooperative units shall participate in social insurance for takeaway deliverymen who have established labor relations in accordance with the law, and encourage other takeaway deliverymen

　　The reporter observed a takeaway platform and found that its pilot changed the "estimated delivery time point" to "estimated delivery time period", and set "Junction Treasure" to guarantee the delivery time of the order. If the rider does not deliver within this time period, the platform will pay the corresponding amount according to the excess time. However, on the order receiving page of the rider, it still shows the number of minutes required to be delivered, which has a strict time limit. However, the rider can extend the delivery time by reporting the slow delivery of the merchant. The delivery time starts to be calculated after receiving the order.

　　It is urgent to balance the contradiction between the "slowdown" and "income" of takeaway riders.

　　A number of interviewed experts and industry insiders pointed out that the management of traffic violations and chaos among takeaway riders cannot be separated from linkage supervision, one is the supervision of the platform, and the other is the supervision of riders.

　　Dong Lachao suggested that the platform adjust the assessment rules and optimize the algorithm. At present, many takeaway platforms have not established a complete set of mechanisms to incentivize takeaway riders to reduce traffic violations, such as rewarding takeaway riders who have not committed traffic violations; they can make full use of big data intelligent analysis to formulate standards to remove the time spent on traffic congestion from the rider’s assessment, and at the same time disregard unreasonable bad reviews.

　　"In addition, the legal relationship between the platform and the rider also needs to be clarified urgently. At present, the management body between the rider and the platform company is not clear, and there are complex social management models, such as special delivery model, labor dispatch model, crowdsourcing model, individual model, agency model, etc., resulting in lax management. Therefore, it is necessary to improve the legislation to clarify the management body. When the rights and interests of riders or platform companies are damaged, they can get social relief with reasonable evidence and law." Dong Lachao said.

　　In his opinion, it is urgent to set up a strict entry system for the takeaway rider industry, and it is recommended that riders be licensed to work. For example, determine a social management body to train riders, and after the training, they will be certified to work, and the riders will be assessed and evaluated every year. If traffic violations reach a certain number of times, they will not be able to pass the annual review the following year, and effective supervision will be formed through source management.

　　Liu Wei, a partner at Beijing Shengchi Law Firm, also proposed that the platform should optimize algorithm design and other measures to achieve a balance between corporate economic efficiency, rider income, and safety.

　　"How does the platform deal with customer dissatisfaction and complaints? Whether to simply punish the riders or solve them through other channels, we need to think more, try to meet customer requirements while avoiding excessive pressure on the riders, and prevent the situation that the riders are desperate to speed up the delivery of orders regardless of safety." Liu Wei said. He also suggested that the relevant departments can urge the platform to establish and improve the channels and procedures for reflecting the demands of takeaway riders through irregular inspections, such as simplifying the procedures and shortening the process. The relevant demands of takeaway riders should be handed over to the first responsible person, and timely feedback should be given. The feedback time should be controlled within 24 hours as much as possible to resolve conflicts in a timely manner.

　　(The parties in the text are all pseudonyms)

　　This year’s Spring Festival came earlier than in previous years. Just after New Year’s Day, everyone was busy buying New Year’s goods. On January 8, the reporter visited major shopping malls and supermarkets and found that the purchasing power of Hunan people’s New Year’s goods this year has not decreased, and there have been many new changes, buying "new tricks".

　　While major shopping malls and supermarkets usher in the peak passenger flow before the Spring Festival, major online e-commerce companies have rushed to the New Year’s goods market. Hunan people who love to taste "fresh" not only pursue seasonal local specialties, but also put "foreign fresh" on the table; with the advent of the 5G era, smart products have also "broken" into people’s New Year’s shopping lists.

　　1. Online and offline, the price is much more "beautiful" than usual.

　　There is still half a month for the Spring Festival, and when I enter the supermarkets such as BBK, China Resources Vanguard, and Carrefour, I can already feel the Spring Festival atmosphere. Decorations such as "Happy Year of the Rat 2020" are beaming, and cookies, dried fruits, candies and other areas are full of hot-selling gift-giving products.

　　The reporter saw in the BBK Changsha Dongtang store that there are a wide range of preferential activities such as buy 100 yuan and get 100 yuan cash coupons for snack food, and price-break discounts for milk cartons. Ms. Yang, a citizen who is shopping for chocolate gift boxes, said that there are many relatives visiting during the Spring Festival, and they take advantage of the strong discounts in supermarkets to stock up on some snacks.

　　The supermarket salesperson of BBK Changsha Dongtang store told reporters that preserves, candies, milk and puffed food are still must-have items in the shopping cart of Hunan people’s New Year’s goods, but with the gradual rise of the health craze in the "post-80s" and "post-90s", nuts have become one of the popular New Year’s goods. Sugar-free, low-fat biscuits and cakes and other healthy snacks are increasingly sought after by young people.

　　Offline supermarkets offer strong discounts, and online e-commerce is also in full swing. The "New Year’s Shopping Festival" that started one after another in January has become the first promotion of the new year for major e-commerce in 2020.

　　Tmall’s "New Year’s Shopping Festival" this year set a small goal of "helping farmers across the country to underwrite at least 300 million catties of fruit"; JD.com uses "Spring Festival does not close" and "buy expensive and pay" as selling points to provide New Year’s goods while upgrading services; Sunny Retail Cloud, which sank into the county market, released data on January 4. During the "New Year’s Shopping Festival" event, the overall order volume increased by 113%.

　　Li Ying, a girl from Chenzhou who works in Guangzhou, told reporters that this year her family was in Guangzhou for the Chinese New Year. To understand her homesickness, she ordered Xiangxi five-flower bacon from Songkwai Fong online. The store coupons and promotional allowances provided by e-commerce platforms made the price much more "beautiful" than usual.

　　2. All local and specialty "foreign products" will be accepted according to the order.

　　It was New Year’s Eve in the market. At this time, the ordinary people in Shili Baxiang would sell their own native products, and this year was no exception.

　　On January 2, Zhangjiajie Yongding District Jiaoziya Town held the first Tujia New Year’s Shopping Festival. Xiang Zuopeng, a villager in Qijiaping Village, Jiaoziya Town, did not expect that the rice and rice he brought were so popular and sold for thousands of yuan. It is understood that Tujia New Year’s Shopping Festival attracted nearly 30,000 people from urban areas and surrounding townships to the market to purchase authentic New Year’s goods, and 925 on-site exhibition booths sold a total of more than 50,000 kilograms of agricultural and sideline products.

　　Guiyang County also collected local and special products from various villages, and held the third New Year’s Shopping Festival on January 6. Fungus food, local chicken and duck, white water sour chili peppers, etc. merged into a "New Year’s goods street". As Mr. Chen, a citizen, bagged the New Year’s goods, he said: "Sour chili peppers are very famous, but it is difficult to buy them too far from the county seat. This time I specially bought a few more cans for relatives and friends to give them a taste."

　　Local seasonal agricultural products continue to sell well, and novel New Year’s goods from all over the world have also begun to hit the shelves.

　　Reporters in Hema Fresh Changsha Xiyingmen store saw that Thailand’s rich shrimp, Australian lobster, New Zealand blue abalone and other fresh seafood and Chilean cherries, afterfruit, Australian mango and other southern hemisphere fruits have been put into the shopping cart by consumers one after another.

　　According to the "Fresh New Year’s Cargo Spring Festival Travel Map" released by Hema Fresh on January 8, there are currently hundreds of high-quality fresh New Year’s cargoes from more than 40 countries around the world, successfully grabbing tickets, air tickets and ferry tickets for the Chinese Spring Festival travel, and non-stop shipping the best local agricultural products to China.

　　According to Hema Fresh data, many Hunan people have achieved "cherries freedom". Chilean cherries have seen a large increase in sales, with sales increasing by more than 500% compared with the same period last year. Consumption frequency has also increased. Hema Fresh staff said that imported fruits and seafood have changed from gifts for relatives to daily consumer goods in people’s family life, appearing on the New Year’s Eve dinner table of more and more families.

　　3.5G era is approaching, keeping up with the new trend of smart consumption

　　"Xiao Ai, play a song" Gong Xi Fa Cai "." At the Xiaomi Home Changsha Wangfujing store, as soon as the staff finished speaking, the smart speaker immediately began to play lively Spring Festival songs. The staff said that before the Spring Festival, many people added household items, and a full set of smart home products such as Xiaomi TVs, air conditioners, sockets, and switches were loved by many young people.

　　According to data released by Tmall on January 8, during Tmall’s "New Year’s Shopping Festival", "post-00s" who officially entered the 20-year-old threshold became loyal fans of smart devices. Bluetooth headphones and smart speakers are new choices in the "post-00s" New Year’s list. Buying a Tmall Genie for parents to enjoy a high-tech smart life has also become a new way for "post-00s" to be filial to their parents.

　　Suning big data shows that on January 1, the sales of smart drying racks on the Ning platform increased by 471% year-on-year, the sales of smart toilet covers increased by 159% year-on-year, and the sales of water purifiers increased by 129% year-on-year. 5G mobile phones have become the new favorite of shopping years ago. The sales of online and offline omni-channel mobile phones on Suning.com are hot, and the sales of 5G mobile phones have increased by 490% month-on-month.

　　It is understood that this year, the sales of Tongcheng Electric smart products have also increased by more than 300% year-on-year.

　　Technology has added new options to Chinese New Year gifts. Mr. Tang, a resident of Changsha, is preparing to buy a smart bracelet as a gift for his grandfather. "It’s Chinese New Year. Wear a smart bracelet for the elderly, so you can monitor your physical condition in real time and do your filial piety," he said.

　　(Text by Huang Tingting)

　　Just after the Spring Festival holiday, BYD began to "strengthen" its friends. On February 19th, BYD launched the glory version of Qin PLUS and destroyer 05, and set the starting price of the two models at 79,800 yuan. A week later, BYD Han and Tang glory models also came on the market. Among them, BYD Han DM-i glory version started at 169,800 yuan, Han EV glory version started at 179,800 yuan, Tang DM-i glory version started at 179,800 yuan, and there were also 2024 Han DM-p God of War versions with a price of 259,800 yuan. Obviously, for the whole automobile market, this price reduction is not only an operation of "lifting the table", but also a blow to all friends in the price range of 100,000-150,000 yuan.

　　According to the sales data in the first two weeks of March, BYD achieved 38,600 vehicles and 49,100 vehicles respectively. At the same time, thanks to the continuous expansion of the glory family, BYD’s sales in the second week (March 4-March 10) finally returned to more than 40,000 vehicles, which not only surpassed Volkswagen in sales, but also increased by more than 27% from last week. Analysis of the reasons: First, the price war effect of the core product line is remarkable. Up to now, BYD has launched more than 10 glory versions of new cars, from Qin PLUS glory version, Han EV glory version to Seagull glory version, etc., and the main models of BYD Dynasty series and Ocean series have basically completed the annual change.

　　Secondly, BYD used "all-category layout+energy revolution+cost control+intelligent upgrade" to fundamentally rob the user population of the joint venture brand. In the past, independent brands wanted to break through the blockade of joint venture brands on the mainstream household market, mostly relying on a single category to break through. The most common one was to make a "flat replacement" for CR-V or RAV4 models. However, with the continuous deepening of BYD’s "vehicle intelligence" strategy, the core advantages of its products no longer rely solely on price, but have achieved a comprehensive breakthrough in driving comfort, economy and intelligence, especially BYD, which has always been considered by the outside world as lacking intelligence. With the cooperation between the 2024 BYD Han EV Glory Edition and Horizon (equipped with Journey 5), BYD, a "top student", has opened the road of high-level intellectual driving.

　　Therefore, if BYD’s strategy of "electricity is lower than oil" only makes the joint venture car companies "complain repeatedly", then it is even more painful for friends that this top student whose annual sales just broke 3 million will continue to make progress in 2024.

　　There is no time to be quiet, and the intelligent track only has to be rolled up.

　　On the 2024 BYD Dream Day held on January 16th this year, Wang Chuanfu announced a new strategy for the intelligent development of enterprise cars — — The whole vehicle is intelligent, and it shows the intelligent strength and future strategic layout to the outside world.

　　Taking the automatic driving section as an example, BYD divides the existing DiPilot intelligent driving platform into two systems and multiple gears, among which the L2-oriented auxiliary driving system is uniformly named DiPilot 10 and 30 platforms, while the L2+-oriented high-order intelligent driving system is uniformly named DiPilot 100, 300 and 600, and the newly launched BYD Han EV Glory Edition Eye of God intelligent driving model is built based on DiPilot 100 platform.

　　According to official information, the glory version of Han EV with a price of 249,800 yuan is the first model of Yadi Dynasty equipped with the "Eye of the God" DiPilot 100 platform. Its hardware adopts a high-order intelligent driving special computing scheme from the horizon, with a computing power of 128TOPS. Based on the L2+ intelligent driving assistance function, it has upgraded the high-speed navigation NOA and AVP parking service functions of high-speed and urban expressways. It can also achieve driving tasks such as intersection traffic (straight, left turn, right turn, U-turn, etc.), traffic light traffic, overtaking, intelligent obstacle avoidance, merging, lane keeping, cruising driving, lane switching and pedestrian-non-motor vehicle courtesy in urban areas, and the intelligent driving strength has been improved obviously.

　　Wang Chuanfu believes that vehicle intelligence can solve two major pain points: First, at present, the industry equates automobile intelligence with intelligent cabin driving, which leads to the narrowing of the concept; Second, most systems of smart cars are purchased and assembled by different suppliers, which leads to the failure of linkage and integration between systems and the inability to truly meet the diverse needs of users.

　　Speaking of this, Journey 5 is also the first computing solution in the industry that integrates high-order automatic driving and intelligent interaction. It not only has a computing power of 100, but also has a computing performance of 1718FPS, a delay speed of 60 milliseconds, and a power consumption of 30 watts. From the book data evaluation, it has indeed achieved the characteristics of high computing power, high performance and low power consumption, and hand in hand with BYD Han EV Glory Edition with an annual sales volume of 220,000+. It will also promote NOA’s high-level intelligent driving function to continue to explore models below 250,000 yuan, especially in the face of the core demands of NOA’s "opening the city", "scale" and reducing costs and increasing efficiency in 2024, and the cooperation with Horizon will also help BYD to go more smoothly on the road of high-level intelligent driving.

　　Horizon makes BYD’s road to high-level intellectual driving smoother.

　　Why choose the horizon? From a macro perspective, Horizon is currently the largest intelligent driving computing solution provider in China, and it is also the first intelligent driving computing solution provider in the industry that can support L2~L4 full-scene intelligent driving pre-installation mass production. According to the latest Market Share List of NOA Calculation Scheme for Passenger Cars Front-mounted in China Market in 2023 released by the Institute of Intelligent Automobile of Hi-Tech, Horizon has become the head player after NVIDIA, accounting for 35.49% of the market, and NOA models equipped with Horizon calculation scheme are in the lead at present.

　　Obviously, from the perspective of industry status and mass production capacity, Horizon and BYD can be called "suitable".

　　Secondly, judging from the bottleneck of NOA track development, the breakthrough of NOA high-level intelligent driving needs to go through three hurdles, namely, cost hurdle, scale hurdle and daily hurdle; At the same time, for car companies, the demand for smart driving products is developing differently. The essence of volume value and volume price comes from the bottleneck of efficiency. The key to solving the problem lies in the reconstruction of the computing base, and all of this is to reduce costs and increase efficiency. The computing scheme based on unified hardware architecture, tool chain and software stack will be the ultimate answer.

　　The brand-new ecological model proposed by Horizon, which is soft and hard full-stack empowerment and cooperation between car companies, is in line with the intelligent demands of the current head car companies. First, Horizon is one of the few players in the industry who have the full-stack capability of software and hardware. In addition to launching Journey 5 and Journey 6 series for high-level intelligent driving, Horizon also has world-class algorithms and leading software technology stack, which realizes the rapid deployment of high-performance algorithms by combining the advantages of software and hardware of Horizon. Second, Horizon is committed to creating an "ARM+Android" model in the era of smart cars through various empowerment methods such as open software IP authorization and BPU IP authorization. Based on the technical scheme of "chip+tool chain+reference algorithm", it will build a software and hardware shelf for intelligent driving, which will help the development and landing of differentiated intelligent driving schemes between car companies and industrial chain partners.

　　It can be found that Horizon can not only provide a smart driving calculation scheme covering low, middle and high levels, but also provide a flexible and affordable smart driving scheme, which is just in line with "vehicles that need to travel" like BYD Tang, Song and Seal, and from the user’s point of view, in the future, high-speed pilot-assisted driving functions should also be standard for mid-to high-end brands.

　　Obviously, the urban NOA is much more complicated than the high-speed NOA, so it puts forward higher requirements for the ability of the intelligent driving system. At present, only a few car companies have this ability, and with the listing of BYD Han EV Glory Edition, it undoubtedly means that BYD’s "intelligent second half" has taken a step forward successfully, and the platform cooperation of the horizon will also help BYD speed up its intelligence. It is worth mentioning that BYD has officially announced that it will be the first batch of mass-produced intentional cooperative car companies of Horizon Journey 6 series. Based on the cooperation of Journey 6, the two parties will jointly open a new stage of the development of smart driving. (Text: Yang Xiaohong Figure: Horizon BYD)

Can games be an effective way to learn, and how should we perceive the learning function of games?

The University of Wisconsin-Madison professor James Paul Gee’s book Game-Changed Learning: Game Literacy, Critical Thinking, and the Future of Education provides a model for discussing the relationship between games and learning. For him, a game is a well-designed learning experience in which you can identify problems, understand them, and solve them.

The true potential of the game has yet to be tapped.

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"The" sense of play "is everywhere"

The game Pikmin 3.

When it comes to video games, many people’s first reaction is to be addicted and unable to withdraw. They believe that online games can easily lead to negative problems such as declining academic performance or reduced work efficiency, poor eyesight, and withdrawn personality. Is this our misunderstanding of games?

James Paul Gee (author of Games Change Learning: Game Literacy, Critical Thinking, and Education for the Future): People become addicted to anything that brings pleasure, especially when it makes up something that is not there in life. However, pleasure is an important human driver. Without pleasure, one would not want to learn.If we need to deal with a variety of addictive behaviors, we need to identify what the addict is missing in real life and help them find it.In addition, we also need to learn how to make powerful technologies benefit lives rather than harm them.

When my son Sam was six years old, he played a game called Pikmin, which was designed by Shigeru Miyamoto in 2001. You may not know who Shigeru Miyamoto is, but his masterpiece is the famous Super Mario. In Pikmin, the player takes on the role of Captain Olima, whose spaceship crashes to an unknown planet due to a comet impact. Olima can only survive for 30 days, and within 30 days, he must find the missing spaceship parts and escape from the planet. The game sounded interesting, but after watching his grandson play for a few hours, Sam’s grandfather commented, "Although it may be good for the child’s eye-hand coordination, it’s a waste of time because the game has nothing worth learning."This is also a typical misconception that important knowledge is often gained from the subjects taught in schools, and the rest is just "meaningless entertainment". But in fact, games can also generate knowledge.

Jing Sun (Translator of "Games Change Learning: Game Literacy, Critical Thinking, and Future Education"): From the perspective of consumption, in our traditional culture, games and work learning are a set of binary opposing expressions, and this evaluation of traditional games has more or less influenced people’s views on digital games. From the perspective of production, although people currently know that games can play serious functions other than entertainment, and can be used in various scenarios such as education and medical care, there are very few such game products, and the public does not have much access to such games.

Furthermore, contemporary attitudes towards games are mainly divided into "addiction school" and "addiction school". It is obvious that the "addiction school" misunderstands games and advocates that all games are bad. On the contrary, the "addiction school" exaggerates the entertainment function of games and believes that all games are good.Both views are also generational differences between "digital natives" and "digital refugees," but both views are misconceptions of gaming, and ultimately a lack of adequate game literacy.

Upper Study: Game literacy is a very important concept proposed by Professor Ji in the book. What is game literacy?

James Paul Gee: When people play video games, they are learning a new kind of literacy. As an important part of digital literacy, game literacy is not just the ability to understand the game or play the game, but the ability of the player as an active participant to "control" the game symbol system in turn. In the process of playing, the player can not stop at "input" – one-way passive acceptance of the game content, but also be able to "output" – active and critical gaming experience.

In the book, I distinguish between "lowercase games," which are the software you play, and "uppercase games," which are not just the software but also the social interactions and social resources that go with it, so that players can put the game into a social context, go beyond the game itself and reflect on it, discuss it, and even modify it.What we should be focusing on is "capital games," that is, games and all the social elements associated with them. Now, players make this very clear.

Sun Jing: As far as the term "game literacy" is concerned, Professor Ji has laid a solid theoretical foundation for this concept from the perspective of linguistics and pedagogy, which is also the biggest gain I have gained from translating this book. I believe that game literacy is an active and critical game experience. One is the ability to read games, emphasizing the evaluation of games for specific game works, and to understand games in specific social and cultural contexts. The other is the ability to use game writing, that is, to modify and create games, and eventually to use games to express themselves.

When it comes to reading and writing, we usually think of words. Can games become the same medium as words?

Sun Jing: Of course, and it has already happened. In short, game thinking is a way of thinking that solves problems through trial and error, with initiative, exploration, and criticism.Today’s young people are all "game generation", growing up in the infiltration of games. Through games, they can understand traditional media such as literature, television, film, painting, etc. It can be said that the "sense of game" is everywhere, becoming a way for them to understand the world.

James Paul Gee: We’ve known for a long time that people can learn from all kinds of media experiences, just as they learn from real-world experiences. It’s true that sometimes they can’t remember whether what they’re learning came from the real world or from a medium. Games are also gradually becoming a medium like books, and have a deeper impact on people than books. In other words,Books can tell us what an electron is, but games can make us an electron.

"The Secret of the Game"

Laura in the game Tomb Raider: The Last Revelation.

Upper Study: Not everyone who plays games is successful in translating the advantages that come from gaming into their daily lives. What’s going on with some deep gamers who benefit from gaming, while others run into trouble?

James Paul Gee: The same is true for books. What you get out of a book depends on what you read, how you read it, and who you read or discuss with. Compared to other types of reading, a romance novel may not be "spiritual food for thought and practice."But if you read it with a critical perspective and "read it like an author," thinking in your head how to use it, how to change it, how to make it a spiritual imagination, then novels like this can also pay off.

Sun Jing: This is still related to game literacy. If you passively accept the content conveyed by game producers and game works, then players will still have nothing to gain except entertainment pleasure. Even hard-core players, some people are just immersed in the game, excessive consumption of time and money, affecting real life; while others may repeatedly refine strategies, optimize tactics, and become world esports champions. If you want to gain something from the game, you must have enough critical thinking and game literacy, be able to understand the game, and more advanced, be able to use the technical language of the game to solve real life problems.

Upper Study: Whether it is learning or gaming, difficulty and skills are the key parameters. In games, it is very common to not give up even if you are turned into a slag in seconds, and it is very common to not sleep until you complete the level. Why can players enjoy immersing themselves in the game, but be hesitant to learn?

James Paul Gee: This can be called the secret of games. I’ve played a lot of games and found that a good game has a characteristic: almost every problem has multiple solutions. Players can choose strategies that suit their learning, thinking, and acting styles, which is a great motivator and a rich resource for reflecting on their behavior and problem-solving. I wrote this book to help people uncover this secret, find effective ways to coordinate game skills and task difficulty, and then apply the corresponding game thinking to learning to make learning fun and effective.

Upper Study: Professor Ji mentioned in the book that one of the spiritual cores of the game is critical reflection. How is criticism reflected in the game?

James Paul Gee: I had this experience in the game Tomb Raider: The Last Revelation. You play as Lara, a teenage girl, who follows an archaeologist, Professor von Croix, on an expedition through a Cambodian temple. The professor once told Lara to follow him and not stray from his path. But I found that if you follow the professor’s orders, you risk missing out on a lot of hidden treasure. Good games have a mechanism that encourages players to try, question and break the rules, and such experiences not only enhance the fun of the game, but also cultivate critical thinking.In this way, players no longer rely on various operation guides, get rid of the established routine of completing tasks, and even jump out of the rules. They will also reflect on the values that the entire game mechanism has shaped.

Jing Sun: It can be said that critical reflection underpins game thinking. In fact, critical reflection may not have been ubiquitous in the general public at every stage of history, from Plato’s "The Parable of the Cave" to Kant and Foucault’s "What is Enlightenment". At present, people are faced with too much information, and the discourse of power operates in more subtle ways in daily life, which can also affect the way some people understand the world. Because of this, we need to emphasize the cultivation of critical thinking.

James Paul Gee: Just to add that critical thinking is not the same in different fields of knowledge and practice, for any branch of science, law, game design, or gardening. Critical thinking involves understanding how to make and use knowledge, principles, and methods in a given field to discover, to criticize, and to solve problems. In order to produce critical thinking in any meaningful dimension, we need to teach people how to acquire knowledge in that field, for example, the spread of viruses, the nature of video games, or the role of government, and how to use that knowledge to cooperate with people to solve problems and reach effective criticism,The purpose of criticism is to construct, not to destroy. We need to use knowledge as a tool, not rote for exams.

"The game is always changing."

But the problem we have to face is that the game industry is mixed, and not all games are suitable for teenagers. What kind of digital games can have great appeal and practical benefits for children?

James Paul Gee: Like choosing a book, teenagers are left to decide on their own which games are good. In any case, we want teenagers not to jump in without thinking, but to think like designers and ultimately learn to "design" their lives with their own experiences, using a variety of different tools and effective ways to become good people. They will also become teachers and parents, and hopefully they will be able to "design" quality experiences for their children and students.

We can learn from games that schools should not be designed as warehouses of past knowledge, but as a source of imagination that can make life and society better.

Jing Sun: The quality of game works is uneven, which is normal, because novels, movies and other art works also have the same problem. Teenagers are still in the stage of exploring the world and learning to learn, so it is not suitable for game products that emphasize consumption. Consumption here includes both money consumption and time consumption. Therefore, video games that emphasize exploration and creation with one-time payment are more suitable for teenagers to play.

As for how we can learn from good video games to design learning models and education systems, Professor Ji gives a detailed answer in the book. He lists 36 principles, including building situations, encouraging exploration, and understanding fun groups. This kind of education can not only make children feel interesting and learn knowledge, but more importantly, it can cultivate their way of thinking, which will benefit them for life.

The current challenge we are facing is how to use the unique projective identity of games to construct meaningful "second classrooms" outside of school education and in the game world. This poses a challenge to current game design. Can we change the crude way of mass production of games that look at money, and make games that are not only formal and slogans, but also thought-provoking?

James Paul Gee: I talk a lot about projected identity in my books. Projected identity in a video game is when the player projects their identity on a virtual character or stand-in, performing some form of action, and the player accepts the stand-in’s values, goals, and identity.I believe that we are also adapting to our new identities in the real world in the same way. If we want to learn science, we need to accept being a scientist before we can really use scientific knowledge in depth.

Developing a science game is easier for students to experience as a scientist than learning, at least in the United States. In reality, however, schools can do the same if the school space is properly adjusted to have a strong interaction with the world outside the school, the virtual world, the simulation world and the game world.

We need to change not only the profit-driven approach to the mass production of games, but also current classroom teaching and schooling to develop problem-solving strategies and plan for an entirely new future. In the United States, this often stems from the need for standardization and profit in the textbook industry, at the expense of critical thinking and problem-solving. Putting multiple design technologies (including literacy) at the service of design thinking, problem-solving in deep collaboration, and ensuring that we all serve in a rapidly changing, high-stakes complex world will only get better when people discover the importance of this approach. For now, we must pay more attention to the future and use the past to imagine the future, otherwise we humans will not have the future.

Driven by the digital revolution, new technologies such as virtual reality (VR), augmented reality (AR), and artificial intelligence (AI) are changing the learning environment. Will games under the new technologies affect people’s learning ability more deeply?

James Paul Gee: It’s critical for people to realize that digital games are a very cutting-edge and rapidly changing technology. If you compare games from 1995 to games today, there are a lot of differences between the two. New game genres are being discovered and made. The types of games we’ve made, maybe only 1% of future games, still have a lot of room for imagination and creativity. Games are always changing, and this trend will continue as games merge with other technologies like VR, AR, and AI. Emerging social games and cooperative games will also be developed. This is a powerful technology that is undoubtedly critical to economic, cultural, and even social development.

People need to realise that when it comes to books, most of what they hear are "bestsellers". However, there is an important and growing industry of indie games that make games from the fields of art, medicine, design, science, collective intelligence and more. Above all, it is important to realise what digital game technology really means. It is a virtual imagination, based on important choices, strategic thinking and learning from failure. It is also an external active imagination, based on well-designed and carefully directed virtual experiences that allow players to merge their identity with real-world experiences.

Sun Jing: I also think that the answer is yes. In the real world, learning resources and feedback cycles are limited, and games can create more diverse and rich learning scenarios by simulating reality and fiction. For example, there are VR games that specifically train medical students to perform surgery, which can provide operators with real-time feedback and accurately complete surgical training.

Good games typically convey knowledge and shape people’s way of thinking, while good educational games can also stimulate interest in learning, create a more immersive learning environment, and provide a more fulfilling formative evaluation.With them, you and I can not only become the "number one player", but also benefit our future learning and lifelong education.

"Games Change Learning: Game Literacy, Critical Thinking, and the Future of Education"

?By James Paul Gee

Translated by Sun Jing

East China Normal University Press

1905 movie network feature After flipping through the 2023 calendar page by page, we have come to the end of November. In the remaining two months of 2023, more than 30 new films have been officially finalized.

2023 is a year of rapid recovery of the film market, but also a year of frequent explosions in the film market. In 2023, the total box office of the film is about to break through the 50 billion mark. What kind of expectations will the upcoming more than 30 new films bring to the audience?

01.Drama bone drama, theme surprise, detonation of November movie viewing expectations

Among the many movies to be shown in November, the genres can be said to cover all aspects, including action, comedy, suspense, love and other genres. Among them, the two movies with the highest number of people wanting to see in November are and.

2023 is known as the golden year of crime films. Whether it is a hit film or a film with high social discussion, it has attracted the attention of the audience.

On the one hand, "Involved in the Sea of Anger" took advantage of this year’s crime film boom, and on the other hand, it played the first warning in the history of the Chinese mainland screen "It is recommended that audiences under the age of 18 watch as appropriate". The combination of the two greatly raised the audience’s expectations for the scale and plot of the film.

The release of the clips of the blockbuster drama with the two of them made the spiciness of this "sea of anger" pervade the audience in advance.

In the film, Huang Bo seems to have returned to the oily-faced underclass people of the era. Freed from the shackles of the social middle class, when he saw his daughter who was stabbed 17 times lying cold in front of him, he once again issued a cry of grief from the bottom of his life.

And Zhou Xun also swept away the cool and artistic screen image in recent years, playing a mother who guards her son and is almost crazy.

As the scenes of the two opposing and killing each other in the film are released one by one, the final outcome of the showdown between the two "ruthless people" is gradually becoming the most anticipated flashpoint for the audience.

Another highly anticipated film, "I Am High Mountain," is based on the touching story of Zhang Guimei, a teacher in the mountainous area, who helps female students in the mountainous area get out of the mountains.

In the trailer released so far, Haiqing’s high degree of restoration of the image of Principal Zhang has become an important reason for the soaring number of people in the film. This restoration is not only the closeness of the image, but also the inconvenient legs of Principal Zhang and the slightly hunched waist have permeated Haiqing’s performance.

In addition to stripping away the restoration of images and stories, the most anticipated reason for "I Am a Mountain" is that it records Zhang Guimei’s state of mind and thinking as a woman in the dead of night.

Did she regret her choice? Did she ever hesitate for a moment when she understood her mission as a teacher? These true reflections on Zhang Guimei’s life are also worth the audience’s expectation.

02.Movie model workers and leading year-end Chinese films

In terms of filmmakers, two movie models emerged – Zhang Yi and Andy Lau, who each have three films to be screened at the end of the year.

Zhang Yi, who focuses on the keyword "breaking the comfort zone". His three pending films are family road movies, spy mystery movies and crime movies.

In "Priceless Treasure," Zhang Yi plays a low-class person who is forced to take care of the daughter of a creditor during the process of demanding wages, and in the process plays many stories of warm Maimai. Zhang Yi’s role as a "father" for the first time on the big screen is worth watching. How he will perform it is worth the audience’s expectation.

From the genre point of view, "The Tip of the Knife" is more like a combination of harmony. In this comfort zone of Zhang Yi, whether he will try a new type of performance, and how to interpret the complex role of "Jin Shenshui" into various levels, is the most worthy proposition for Zhang Yi fans.

In "Three Battalions," the most talked-about of the three films to be released, he will continue the "unsuccessful" police officer image of the 2023 blockbuster drama, playing a police officer who has gone from high-spirited and domineering to cautious but still passionate.

At the same time, he will also play on the same screen in "Three Battalions", and the continuation of the front line between the two has caused the film to have enough "tap water" attention before it was released.

On the other hand, Andy Lau’s keyword at the end of the year is "new classics".

Among his three pending films is a comedy, directed by Mr. Lau, who will work together again 18 years later. In "Mr. Red Carpet," a darkly humorous adaptation of 999 true events, Andy Lau makes his superstar debut and introduces various ironic episodes on the road to stardom. He removes some of the fig leaf of the entertainment industry and aims to provide the entertainment industry with a pot of "steaming" hot reviews.

In his old business, Hong Kong films, he is also about to sweep away the rumors and gloom of "Hong Kong films are dead" and contribute ultra-high-quality performances in Hezhong.

In "Goldfinger", the audience will see Andy Lau and the same frame after 20 years of absence. After the baptism of time in the film market for 20 years, this time the audience will have a deep look back on the feelings of Hong Kong films.

"Stealth" staged a wonderful drama of three generations of Hong Kong people, which is a powerful shot in the arm for the revitalization of Hong Kong films.

Looking at the film market in 2023, box office results and audience satisfaction are constantly refreshing new highs. As of now, the total box office of domestic films is only one step away from 50 billion, but the expectations of all filmmakers and audiences for the achievements of Chinese films in 2023 are far more than 50 billion.

Among the more than 30 films to be screened at the end of 2023, we are looking forward to new dark horses coming out, and we also hope that the strongest team of Chinese films can keep pace with the times and keep close to the audience’s ideas and preferences. We also hope that after healthy competition, the blooming Chinese films can drive the market to heat up again and warm the cold winter of 2023.