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Look at 2023 | Park Xuedong, General Manager of Beijing Fashion Holdings: Focus on the development of the fashion industry in the capital

Standing at the end of 2022 and looking at 2023, entrepreneurs, as an important force in China’s economy, how do they view the current economic policy in China and what are their expectations for the future economy in China? The Beijing News Shell Finance invited more than 100 entrepreneurs from all walks of life to complete their thoughts on the new year by questionnaire and explore the new impetus of China’s economic growth.

Shell Finance made an appointment with Park Xuedong, Deputy Secretary of the Party Committee and General Manager of Beijing Fashion Holding Co., Ltd.

Park Xuedong, Deputy Secretary of the Party Committee and General Manager of Beijing Fashion Holding Co., Ltd.. Figure/Respondents for the picture

Shell finance:What are the "small goals" for you and your company in the coming year?

Park Xuedong:My small goal is consistent with the small goal of the enterprise: slow down as soon as possible, regroup and start again.

Shell finance:To achieve this goal, what kind of help and support do you want, or what kind of good news do you want?

Park Xuedong:I hope we can overcome difficulties with the spirit of altruism and mutual assistance, and hope that everyone and every family will be safe and healthy. Specific to the fashion holding company, I hope that every employee of the company will have no worries and devote himself to all jobs in the capital fashion industry healthily and happily. Fully implement the spirit of the 20th Party Congress, the spirit of the Central Economic Work Conference, the spirit of the "two sessions" of the whole country and the spirit of the 13th Party Congress of the city, conscientiously implement the decision-making arrangements of the Municipal Party Committee and the Municipal State-owned Assets Supervision and Administration Commission, fully, accurately and comprehensively implement the new development concept, accelerate the construction of a new development pattern, base on the development of the capital in the new era, adhere to the general tone of steady progress, better coordinate the prevention and control of epidemic situation and enterprise development, and further focus on the high-quality development of the fashion industry in the capital. Clear direction, boost confidence, deepen reform, strengthen management, guard against risks, integrate resources, stabilize scale, improve quality and efficiency, and work together to build the flagship of the capital’s fashion culture industry.

Beijing News Shell Finance reporter Yu Menger

Editor Jake proofreads Liu Baoqing.

Football physical fitness: how do I maintain my physical fitness during the season?

Hello, everyone, today we share how I keep fit during the season. I hope you like it!

front cover

In 2020, Joshua kimmich scored the winner in the match with Dortmund. In that match, he ran 13.73 kilometers. This is the sport of football and kicking. In this sport, most of the running is not jogging, sprinting, walking, jogging and then sprinting. Because of this, the best way to improve physical fitness is to carry out high-intensity training.

We can achieve this goal by sprinting or intermittent training, but the least boring way to improve physical fitness is to use the ball for high-intensity training, which is also the focus of today. Today we will share the training methods to keep in shape during the season. Let’s officially start:

warm up

Before we start training, make sure that we have fully warmed up, do some dynamic stretching and sprinting, so that all our fast muscles will be activated, thus reducing the risk of muscle strain. Take 10 minutes to relax, and then start formal training.

Figure 1- Warm up

This is the only part that does not include the ball, and it is one of the very good agility and quick training.

We can find a friend, or install an application on our mobile phone, which can flash colors and numbers for us for 10 times as a group. I

Figure 2- Fast Move on Command

When our cell phones flash or our friends shout out a color, we sprint to the sign plate and then go back to the middle. About 30 seconds, depending on the length of the interval. In short, do five groups and rest for 30 seconds between each group.

Figure 3- Gap Time

The rest of the training is divided into three small cycles. The first cycle is what we see now. Before Ronaldinho’s dribbling training and shooting, he makes a 30-yard sprint dribble.

Figure 4- Fast Dribble

This training is great, because it can train our dribbling speed, dribble in a narrow space, and persist in dribbling when we are tired.

Figure 5- Exercise dribbling speed

It’s a hard training, but it’s important for us to keep high shooting quality. Imagine that we will be very tired in the 80th minute of the game, so even if we are tired, we should be able to shoot correctly.

Figure 6- Correct Shooting

In this cycle exercise, we can jog or walk back to the starting point as a break between repeated exercises.

If we only have one or two balls, run after them, make sure we are jogging, then jog back to the starting point, and then give yourself an extra 30 seconds to rest.

Figure 7- Jogging or Walking

In addition, because it takes a long time to start each action, you should do it for 15 minutes before continuing this circular action, and it should be very fast.

Before entering the second cycle, give yourself three to five minutes to rest. We should make sure that each cycle has intensity, and even if we are tired, we should work 100%.

Figure 8- Guaranteed Strength

In the second cycle, we make 10 passes to the wall, then zigzag dribble to practice turning and dribbling, then rush out and beat the last sign plate with one of our actions.

Figure 9- Passing the ball to the wall

Put the sign plate 8 to 10 yards away, make sure we don’t go straight through it, rush out of the sign plate for at least a few steps, then cut back the sign plate and walk back to the starting point.

Figure 10- Switch back the sign plate

Once again, this is our break time, and a sign plate is set for passing the ball on the wall to ensure that we keep good habits when passing the ball and that we will not be lazy.

This cycle improves our ability to pass, touch the ball with the first foot, dribble and cut inside with the ball, and the ability of all 1V1 to beat the defender.

All this will make our leg muscles stronger, and at the same time enhance our heart and lung function. Do it for 10 minutes, and then rest for three to five minutes before continuing.

Figure 11- Cardiopulmonary Enhancement

Figure 11- Cardiopulmonary Enhancement

The hardest part was left to the end. Many people hated doing this exercise, but it was the simplest exercise, and it was timed in 10 minutes.

Start by running back and forth, run to the small restricted area and then run to the penalty spot at the back, then run to the top of the restricted area and come back.

Figure 12- Simple exercise

After the round-trip run, start bouncing the ball as soon as possible, don’t rest for a few seconds before starting, and then bounce the ball 30 times before starting the next round-trip run.

Figure 13- Start the ball.

The key point here is that if we screw up and drop the ball, then we need to start the next round trip immediately, which puts pressure on the ball-passing part to ensure that we concentrate on the ball-passing and strive to maintain the quality.

If we don’t have this kind of pressure, then we will drop a few times, then pick up the ball on foot, and then continue to bounce the ball and give ourselves a long rest. After 10 minutes, we have finished the hardest part, but we are not completely finished.

Figure 14- No End

Although this is not the main part of training, it is very important to do 5 to 10 minutes of cold-body exercise, which will make our muscles less tense and help us recover from the next training.

Figure 15- Let the muscles loose.

Don’t skip this link, do some static stretching or the same dynamic movement as before, but with less intensity.

Figure 16- Don’t try to hide from the tiger

Figure 16- Don’t try to hide from the tiger

That’s all for today. Please continue to pay attention to the road of football for more exciting football teaching!

The games I played as a child and the words I wrote at the end

The games I played as a child and the words I wrote at the end

Hello, hello, friends. I have written several issues on the topic of childhood games. The rest of the little game wants to be made into an issue. After these issues, this topic will come to an end.

When I was a child, I lived in the countryside. Besides helping adults, I went out to have fun with my friends every day. Although there are not so many electronic products and game machines, we have a world of our own, sometimes in the yard, sometimes in the alley, sometimes in the streets and lanes, and sometimes in the wilderness or in the ravine canal. These places are always full of laughter. Let’s see what other childhood games are there. Let’s review them together.

The first is hide and seek.

Hide-and-seek is usually a game played by children, which is very interesting. Find a hidden place to hide and others will look for it. If he finds it, it will be his turn to find someone else. This game is suitable for some old houses or places with complex terrain, and it is full of adventure spirit. Sometimes, you will find some surprises that even adults can’t find at ordinary times.

Second marble

For a while, everyone will bring their beloved marbles, that is, glass balls, which are all green at first, and then some people will bring colorful ones, which is really arrogant! When you play, you will find a flat ground on the roadside or in the community, dig a few small holes and row the line. Whoever can bounce the ball in will win the opponent, and there are other ways to play, but in any case, we will try our best to win.

The third is bungee jumping.

Girls play bungee jumping games a lot. Need two or more people to play together. You need to tie the rubber band to your ankle, then jump over the rubber band flexibly and make various movements in the air. I have to sing, I believe everyone has heard of it.

The fourth is skipping rope.

Jumping rope is not the same as bungee jumping. At that time, skipping rope was generally hemp rope, which was very simple. Find a flat ground first, and then start skipping rope. There are competitions to see who jumps more times, and there are also many people jumping together. That kind of jumping is called jumping a strong rope, which needs to jump together and fall together. It is very lively.

The fifth is throwing sandbags.

Boys and girls can play the game of throwing sandbags. Draw a grid on the ground. The first player should quickly run into the grid and follow the drawn route. The outsiders throw sandbags at him, and the people inside either catch sandbags or avoid them, so as not to hit the body with sandbags as much as possible. Looking at their crooked and embarrassed appearance in order to hide from sandbags, everyone was so happy that they couldn’t keep back.

The sixth is kicking shuttlecock.

Shuttlecock kicking is never out of date, and there are still people playing it in the community now. At that time, most people played alone to see who played the most, and some people played in a big circle like now. I didn’t buy the shuttlecock, I made it all by myself. Sometimes, the shuttlecock kicked into the tree and couldn’t get it off, so I climbed up the tree and shook it down.

Besides, there are some games and toys. These lost childhood toys and games, though seemingly simple, are the most precious memories. In the process of playing these simple games,

However, it contains a lot of quaint ideas, full of rich imagination and small dreams, which makes the childhood life of material poverty rich and colorful. At the end of 2023, people always like to summarize and recall. Let’s throw away the past unhappiness and enter the new year of 2024. I wish everyone a childlike innocence forever, always young, and still a teenager when they return! (December 6, 2023)

Independent games, showing different scenery

Independent games, showing different scenery

—— The Curriculum Reform of Preschool Education in xinghua city, Taizhou, Jiangsu Province

One by one, the children boarded the "platform", simulated divers, jumped from the "springboard" and cheered and enjoyed the challenge. After landing, they bounced off the cushion, wiped the sweat from their foreheads, and scrambled to board the platform with a smile …

This is a video of outdoor games in Zhaoyang Central Kindergarten, xinghua city, Taizhou, Jiangsu. As the experimental area of "Anji Game Promotion Plan" of the Ministry of Education, in recent years, xinghua city has actively implemented the national preschool education reform policy. Under the guidance of "Guide to Learning and Development of Children Aged 3-6" and "Guide to Evaluation of Kindergarten Conservation Education Quality", Anji Game and Jiangsu Curriculum Gamification Project have been integrated and implemented, which has comprehensively promoted the curriculum reform of preschool education and greatly improved the quality of preschool education.

Children in the central kindergarten of Dainan Town, xinghua city are playing a slide game on the hillside. Photo by Ji Ling

Back and Wait: Seeing Different Children

The "platform jumping" in the video consists of two Anji boxes, a ladder and a long board. The protagonist in the game is Shun Shun, a big boy.

An outdoor game in November, 2022, I like to climb the challenge smoothly, and I think it is too easy to climb the Anji box, so I decided to build two boxes. He called his companion Xiaojun, but the box was so tall and heavy that it was really impossible to build it.

Liu Xiaoqin, a teacher in Shunshun’s class, said, "In the past, as an observer and supporter of children’s games, I would’ can’t help’ helping them solve the problems in the game. The "Guidelines for the Quality Assessment of Kindergarten Conservation Education" puts forward the requirement of’ not rushing to intervene or interfere with children’s activities’. Faced with this scene, I chose to stand back and wait, leaving children with more opportunities for trial and error, exploration and reflection. "

In the subsequent "game story" characterization and "one-on-one listening record", Liu Xiaoqin learned about Shunshun’s troubles, and asked Shunshun to introduce his plans and difficulties in the collective sharing session, which aroused the interest of the children in the class, and they made suggestions and offered suggestions one after another.

The next day, Shunshun called his friends and found boards to put on the bottom box, forming a slope. Everyone joined forces to build the second box with the help of the slope. The high platform was put up, and the children had a whim, played new tricks, built a "springboard" and played "diving" …

"From the practice of building a base box to the representation record, and then to the platform change, in the independent game, children have achieved effective development in many fields such as health, language, society, science and art, and cultivated good learning quality and personality quality." Fan Henghua, a researcher at xinghua city Teacher Development Center, said, "Teachers have found different children in the process of retreating and waiting patiently, and realized that children are active and capable learners, which has reshaped their views on children and education."

It is a microcosm of curriculum reform in xinghua city that teachers stand back and wait to let children develop and grow in autonomous games.

The reporter learned that there are 94 kindergartens in xinghua city. Influenced by the unique topography, economy, population and other factors, preschool education in the city is scattered, started late and developed slowly. For a long time, there have been some problems: the renewal of teachers’ ideas and the lag of professional development; Kindergarten curriculum relies too much on teachers’ books and ignores children’s dominant position; Children in kindergarten environment have insufficient vision and are not suitable; The development between urban and rural areas, regions and gardens is unbalanced.

In order to promote children’s all-round development and happy growth, xinghua city Education Bureau thoroughly implemented the two Guides and deepened the reform of preschool education. In 2020, it successfully applied for the project of promoting curriculum gamification in Jiangsu Province, and in 2021, it became the experimental area of "Anji Game Promotion Plan" of the Ministry of Education, which accelerated the pace of promoting kindergarten curriculum reform in the region.

Children in the central kindergarten of Zhuhong Town, xinghua city play punting games with foam floating boards and PVC pipes. Wang weishe

Listening and observing: approaching real children

"Unexpectedly, in just a few months, the children in our class have become talkative and lively." Fan Jianqin, a kindergarten teacher in xinghua city, said.

Fan Jianqin’s class is Class 2. In her impression, in the past, kindergarten was mainly based on collective teaching activities, and children’s imagination and creativity were limited by the teacher’s perspective and the operation of high-structure game materials. Some children are quiet in the class group, but they are considered as symbols of obedience and understanding, and their real voices are not fully heard. With the deepening of curriculum reform, these children are awakened and discovered in the "one-on-one listening record" of teachers, and they become willing to express themselves and get personalized development.

In the process of curriculum reform, seeing children, understanding children, respecting children and believing in children are important prerequisites for effectively carrying out educational activities and supporting children’s meaningful learning, and are also the key and difficult points for improving teachers’ professional level. In practice, Xinghua preschool teachers find that observation, listening and dialogue are important ways for teachers to know children, especially "one-on-one listening record", which is easy to operate and has obvious effects, and is a "fast track" for teachers to know children and build a good relationship between teachers and children.

According to the actual situation of teachers, xinghua city Education Bureau puts forward three requirements for kindergartens in the city: First, from the level of curriculum implementation, we should give free support to children’s independent games, and thoroughly implement the "game story" representation, one-on-one listening and recording, collective sharing and other links to help teachers understand children’s thinking, experience and needs face to face in listening and dialogue, and approach real children. Second, from the teaching and research level, teachers are required to use mobile phones and other equipment to record children’s game activities, and then through various levels of teaching and research activities, the real game scenes of children are presented, and the interest, learning and development level behind children’s game behaviors are interpreted. Third, from the training level, through regional alliances, famous teacher studios and other platforms, we will promote the professional reading and training of principals and teachers, promote teachers to constantly update their concepts, and improve their theoretical level and professional ability to observe and interpret children’s behaviors.

At the same time, the preschool teachers and researchers of the Municipal Education Bureau went deep into kindergarten research and guidance to help kindergartens find, analyze and solve problems, carry out reflective practice, and promote the transformation of kindergartens in practice and reflection.

Xiao Yiyun, a kindergarten teacher in Dainan Town Center, said: "I began to learn to squat down and observe, sit down and listen, observe, listen and record every day, understand children’s real interests and needs, reflect on the development contained in children’s game behavior, interpret children’s game stories, and give further adjustment and support based on this."

Through study, practice, reflection and communication, teachers’ ideas are gradually clear, their understanding of children is deeper, and they respect, trust and follow children more sincerely.

Optimization and burden reduction: finding great children

Recently, a video of children playing outdoors in township kindergartens became popular on the Internet. In kindergartens with flowing bridges and reeds, children wear red life-saving vests, some paddle and paddle in the river, some swim and climb on banks, docks and bridges, and laughter fills the whole playground.

This video was taken by a parent of Zhuhong Town Central Kindergarten in xinghua city. In order to meet the children’s demand for games, the park has carefully built an outdoor activity venue with the characteristics of Xinghua water town, and built artificial canals with local wild interests and arch bridges, suspension bridges and single-plank bridges with different shapes. There are ecological planting areas of reeds, arrowheads, lotus roots, water chestnuts and water chestnuts, as well as sand ponds, mud ponds, gullies, sloping fields with different heights and flat land and passages with different materials …

"These can bring different experiences and feelings to children during the game, and stimulate children’s interest in continuous exploration." Director Shen Lei said.

Environment, materials and time are the basic conditions for children’s play. In order to solve the problem that the environment creation is not suitable enough and needs to be optimized urgently, xinghua city has increased the financial guarantee, set up pre-school education development guidance funds, and guided and supported old kindergartens to carry out suitable transformation of indoor and outdoor environment. After the transformation, the outdoor environment of kindergartens in the city is more natural and wild, the playground is more open, the game materials are less structured and challenging, and the optimization of the external environment gives children more room to release their nature and explore challenges.

Children in Zhaoyanghu Kindergarten in xinghua city are playing graffiti games. Photo by Lu Juan

"The children in the newly rebuilt sand in our kindergarten are so cute that I can’t write more recent stories." A teacher in an feng Central Kindergarten said with emotion.

Behind the repeated adjustment and updating of environment, materials and time are the in-depth thinking and exploration of managers and front-line teachers. Zhou Hua, deputy director of Dainan Town Central Kindergarten, said: "Every adjustment and optimization is the embodiment of the spirit of Anji Game and the process of teachers’ growth. We deeply understand that there is no end to curriculum reform. Only by taking children as the foundation, following and supporting children and creating a suitable and secure environment for them can children live happily and meaningfully. "

In fact, at the beginning of the implementation of "Anji Game", kindergartens encountered a lot of "distress" because of lack of understanding and understanding. For example, some kindergartens pay too much attention to the writing of observation notes, game cases and other copywriting, and value quantity over quality, which is regarded as a main indicator to assess teachers’ work performance; Some kindergartens ignore the actual situation such as teacher-child ratio and teacher’s proficiency in operation, and mechanically implement the daily requirement of "one-on-one listening record" … All these reasons lead to heavy workload and pressure for teachers, so they can’t let children play their own games and record their representations, listen to their children one-on-one attentively, and have no time for retrospective reflection.

In order to solve these "troubles", xinghua city Education Bureau starts from the root causes and takes many measures to reduce the burden on teachers. For example, resolutely cancel the teaching books used by children, minimize the collective activities preset by teachers, and replace the original lesson preparation notes with retrospective reflection records; According to the actual situation of kindergartens, the number of teachers’ "one-on-one listening records" per day should be weakened; Replace the original decorative environment with children’s real records and representations; Optimize and adjust weekly plans and monthly plans, and cancel mechanical duplication, numerous and unnecessary paperwork …

"Without the director’s letting go of the teacher, there would be no teacher’s letting go of the children." Teng Yan, deputy director of the Education Bureau of xinghua city, said with deep feelings, "In the initial stage of curriculum reform, only by effectively reducing the burden on teachers and slowing down the convergence slope can teachers have more time and energy to observe, listen, talk and reflect every day, so as to really and effectively approach children, find children and understand children."

"Xinghua’s preschool education has developed so fast, it is not worse than big cities at all. My child is in kindergarten with you! " In the autumn semester of 2022, a parent who brought his children from Beijing to his hometown and entered the park nearby said that the independent games implemented by the kindergarten made the children free and happy and reluctant to leave.

"Entering a new era and embarking on a new journey, Xinghua preschool education should continue to improve its connotation quality, stick to the position of children, take project construction and curriculum construction as the starting point, renew its concept, discover and develop children in open and diverse and spiritual educational activities, and push forward the’ education for young children’ to’ education for young children’." Gu Xiaobin, director of xinghua city Education Bureau, said. (Correspondent Cai Weihua Gu Risheng Our reporter Ji Xiujun)

short review

Reform does not need short theory, but real practice.

Xinghua city is located in the north of Taizhou, Jiangsu Province. As the experimental area of Anji Game Promotion Plan of the Ministry of Education, it also faces many questions in the early stage of reform: If the kindergarten curriculum reform is implemented, will teachers really not use books and teach collectively? With these questions, along the way, Xinghua preschool teachers continue to gain surprises and self-confidence, which makes people sigh their courage and courage to turn reform ideas into reality.

Reform should firmly grasp the policy direction and "national position." The choice of national education policy in different periods must have its background, and we should consider who to train, who to train and how to train people at this historical stage. Xinghua preschool teachers carry out the practical action of "children are capable self-learners", giving full play to children’s potential and initiative, which embodies the position of universal development of preschool education in China. This pattern and position are determined from the height of national education. At the same time, Xinghua preschool teachers take the initiative to find the common ground between Anji Games and Jiangsu Province’s curriculum gamification projects, and find the combination of curriculum reform ideas on the premise of "freedom, autonomy, pleasure and creation". The leader of xinghua city Education Bureau made a decisive decision: "If you have an argument, you can do it first! Without practice, you can’t see the development of children in the game, and adults have no right to speak. " This guiding measure ensures the implementation of the "children-oriented" game concept.

Reformers should have educational ideals and feelings. In Xinghua’s reform, we can see that the teacher-oriented "teaching material goal" and "high-control game" have gradually withdrawn from the stage and been replaced by "true" games that can give children the right to play. Behind this word "true", it is to "reduce the burden" for teachers and contains the educational pursuit of "getting rid of falsehood and seeking truth". In the face of a "game revolution", many "breaks" and "stands" are also innovations in many pre-school education concepts and elements. The courage of reformers comes from their persistence and persistence in educational ideals and beliefs. A group of reformers with educational feelings have gradually formed an internalization and understanding of the "game spirit" in more than two years’ practice, have a sense of responsibility for children’s development, and firmly believe that "the castle peak will not relax", constantly sum up experiences and lessons from setbacks and disputes, and usher in a brand-new realm of "a village with a bright future".

The reform has brought about changes in the "professional development ecosystem". The administration, teaching research and kindergarten teachers of xinghua city Education Bureau unite and cooperate with each other, complementing each other’s advantages, and jointly stay in the "game reform scene" to discuss "understanding children" and "discovering children"; Front-line teachers constantly change their views on children and education in game observation and one-on-one listening and dialogue, breaking the previous context of professional growth of teachers led by "experts". Facts have proved that the cooperative partnership based on "real" scene and solving "problems" has reshaped the teaching and research community, spawned practical wisdom and cracked the dilemma of separating educational theory from practice.

In the practice of Anji game education, Xinghua preschool teachers have initially found the way to improve the quality of education, but they should also be soberly aware that any reform can not be achieved overnight. Facing the practical problems such as unbalanced development between urban and rural areas, regions and gardens, and scattered distribution, how to embody fair, just and balanced development for all needs to be continuously explored and deepened.

(Author: Zhou Xin, a professor at the School of Preschool Education of Jiangsu Second Normal University)

Source: China Education News.

How is the domestic beauty explosion made?

Customers are trying on makeup at the Perfect Diary Guangzhou Zhengjia Store. Perfect diary for the picture

A joint lip balm jointly launched by shanghai jahwa’s Meijiajing and White Rabbit. Photo courtesy of Tmall

The perfect diary and the 16-color eye shadow jointly launched by China National Geographic magazine. Perfect diary for the picture

On the cosmetics track, China brand is facing the situation of "falling behind at the start". China customers really began to accept the concept of cosmetics consumption after the reform and opening up, but at this time, foreign brands have accumulated huge advantages in capital, technology and publicity.

However, local cosmetics companies have not been "routed" as many people feared, but have gradually gained a foothold. What’s the secret? In recent years, a number of emerging domestic beauty brands have emerged, which makes consumers exclaim "the light of domestic products". What are the reasons behind it?

The reporter visited two China cosmetics companies: shanghai jahwa and Yixian E-commerce. The former is a century-old shop established in 1898, and it owns famous brands such as herborist, Liushen, Yuze and Meijiajing. The latter is a cutting-edge market that was born in 2016, and its "perfect diary" has become one of the hottest domestic makeup brands in recent years. Through their stories, we may be able to find the answer to the rise of domestic cosmetics.

Shanghai jahwa: a century-old shop with a new look.

In 1915, the cosmetics "Shuangmei" brand "Pink Cream" from China won the gold medal in the evaluation of Panama World Expo in San Francisco, USA.

This "Shuangmei" brand, which was widely welcomed by celebrities at that time, was produced by China Guangshenghang, one of the oldest national enterprises in the daily chemical industry, which was established in 1898. After the founding of New China, Guangshenghang changed its name to "Shanghai Household Chemicals Factory" after several reforms, mergers and reorganizations, which is today’s shanghai jahwa. Its brands such as "Meijiajing" Pearl Tremella Cream and "Ya Shuang" Cream, which were launched in the 1960s, have long been the collective memory of generations of Chinese people.

However, even shanghai jahwa, a local industry leader with profound knowledge, has a big gap with international cosmetics giants in terms of technology accumulation and market expansion. However, shanghai jahwa skillfully used the strategy of "Tian Ji Horse Racing" and broke out his own road of differentiated development.

The second trick is to "avoid its sharpness and open up a new track for Chinese medicine." No matter at home or abroad, consumers have a common pursuit for the "natural" attribute of cosmetics. Traditional Chinese medicine has a unique advantage as a cosmetic raw material because of its natural selection of materials and outstanding efficacy. If there is a clear gap between China enterprises and foreign brands in chemical technology in consumers’ impression, the gap is not obvious in the new track of Chinese medicine cosmetics, and even China enterprises are more knowledgeable.

Shanghai jahwa keenly grasped this point, and used the compound concept of "monarch, minister and assistant" in traditional Chinese medicine (that is, blindly taking Chinese medicine as the main ingredient, supplemented by several flavors) to prepare raw materials, thus creating a unique brand of Chinese herbal medicine cosmetics "herborist". "herborist" was a great success once it was launched. In 2008, it entered the Sephora cosmetics store on the Champs Elysé es, becoming the first cosmetics brand in China to go abroad.

"Domestic brands have a better understanding of China consumers and are better at telling brand stories with Chinese expressions." When summing up the competitive advantages of China brands and foreign brands, the relevant person in charge in shanghai jahwa told reporters. At the same time, the new product development of foreign brands often needs to be approved by the headquarters first, and shanghai jahwa believes that "local enterprises have a faster response speed in decision-making, consumer communication and channel adjustment and upgrading."

For the cosmetics market in China, it is easy to make a single "explosion" with differentiation strategy, but it is difficult for enterprises to grow at a high speed for a long time. Since 2003, local brands such as "Little Nurse", "Dabao" and "Ding Jiayi" have been acquired by foreign investors, and then they have been silent. Some insiders believe that relying too much on a single product is one of the reasons why these local enterprises are unsustainable.

In this regard, shanghai jahwa decisively adopted a multi-brand strategy to build its own "moat". On the one hand, the continuous research and development of "herborist" series of new products impacts the mid-to high-end market, on the other hand, it creates brands in different market segments. For example, in view of young people’s oily and sensitive dry skin, shanghai jahwa and Shanghai Ruijin Hospital developed "Yuze" series, which is the first medical skin care brand jointly developed with hospitals in China. At the same time, it has also developed "Goufu" which focuses on men’s skin care, and "Kaichu" which aims at the maternal and infant care market.

Behind the establishment of brand matrix in shanghai jahwa, there is high-intensity research and development as the support. The 2019 financial report shows that shanghai jahwa’s total R&D investment reached 183 million yuan, which is in a leading position in the domestic industry, and its R&D ratio of 2.41% is close to the level of international brands such as L ‘Oré al and Shiseido.

On May 6th this year, shanghai jahwa welcomed Pan Qiusheng, the new chairman and CEO. In a letter to employees, Pan Qiusheng bluntly said: The past few years have witnessed rapid development and evolution of the daily chemical and beauty cosmetics market in China, and the cognition and pursuit of beauty of a new generation of young consumers have changed greatly.

Shanghai jahwa, a century-old shop, is actively adjusting its attitude, trying to find ways that young consumers like and establish emotional links with them. In terms of understanding young people, this emerging domestic beauty brand may provide some useful experience.

Perfect diary: attracting more young people

Compared with the century-old history of shanghai jahwa, Perfect Diary is definitely a "young man" in the cosmetics market in China. But the report card of this "young man" should not be underestimated.

According to Chen Yuwen, co-founder of Perfect Diary’s parent company, Yixian E-commerce, at present, the fans of Perfect Diary have exceeded 25 million, and the monthly exposure has exceeded 1 billion. In this year’s "Queen’s Day 38" promotion, the perfect diary’s cat eye shadow tray and puppy eye shadow tray were sold out within 4 minutes, setting a record of selling 2,000 pieces per second …

In the capital market, the performance of Perfect Diary is also very bright: four rounds of financing have been completed in four years, with a valuation of 2 billion US dollars. Among the investors, there are many well-known institutions such as Zhenge Fund, Gaochun Capital and Gaochun Capital.

Why does a startup company established in 2016 dare to enter the cosmetics market surrounded by "strong enemies"?

In Chen Yuwen’s view, because the cosmetics market in China has entered an era of drastic changes: the market is changing, the channels are changing, and consumers are changing. These changes together constitute the "right time and place" of emerging domestic beauty products.

"Compared with countries with similar GDP levels, China’s beauty penetration rate is low. We judge that there is still a lot of market space for beauty products in China." Chen Yuwen told reporters that in 2017, the penetration rate of Japanese and Korean cosmetics has exceeded 80%, while that of China is only 30%.

"On the other hand, it is the emergence of the Internet." Chen Yuwen said that the rapid development of cmnet, e-commerce and social media, on the one hand, has built an online channel for Perfect Diary to communicate directly with young consumers, on the other hand, it has also provided accurate data, which can provide very timely and powerful guidance for its development of new product categories and needs. "So we chose the beauty track and chose the Internet as the core." Chen Yuwen said.

But the more important change is the change of people. Behind the rise of new brands is often the rise of new consumer groups.

The users of the perfect diary are accurately positioned as young women aged 18-28, of which "after 00" accounts for 50% and "after 95" accounts for 70%. "This is a generation that grew up with the Internet. According to our observation, they have a broader vision, are open and confident, like creativity, and generally have a higher acceptance of domestic brands than before." Chen Yuwen said that the new generation of consumers are just beginning to get in touch with makeup products, but the prices of foreign brands are on the high side for them, which brings good opportunities to new domestic brands.

Therefore, it is the breakthrough point for the perfect diary to enter the beauty market to let the post-1995 generation in China buy products with similar quality to international brands, but with much lower prices and more innovative ideas. This "parity substitution" strategy for international brands has also become an important source of its product strength.

The way to ensure quality is to cooperate with high-quality foundries. Perfect Diary found Cosme Meishi, the world’s largest cosmetics foundry, for its own production. The latter is also a cooperative foundry of international brands such as Dior, L ‘Oreal and Lancome, and the price of similar products is only about half that of international brands.

The way to renew creativity is to let consumers become designers. Perfect Diary not only analyzes product reputation and fan preferences through data, but also directly communicates product solutions with consumers, allowing consumers to deeply participate in all aspects of product design.

"In fact, the quality of domestic cosmetics is not worse than that of foreign brands. Foreign brands can sell premiums in the China market, and most of them are brand additions." Chen Yuwen said, "And we pay attention to originality. When the perfect diary is ahead of many international brands in visual style and product creativity, consumers will naturally choose us."

However, Chen Yuwen also remained calm. He bluntly said that if domestic brands rely too much on foundries, there is no way out, so Perfect Diary is also increasing investment in research and development. This year, Perfect Diary and Cosme Meishi invested 700 million yuan to start building the largest cosmetics production base in Asia, and at the same time, they are cooperating with Sun Yat-sen University to establish a research and development laboratory. "In the next three years, we expect to invest no less than 100 million yuan in research and development."

Comparing the development process of shanghai jahwa and Perfect Diary, the common point is that they have completed the first two steps of "understanding consumer demand, developing differentiated products and establishing brand moat", and are striving for the third step. Whether "Big Brother" shanghai jahwa is transforming into a younger generation, increasing its investment in online communities such as Little Red Book, bilibili and Tik Tok, or opening hundreds of offline experience stores under the "Young People’s Perfect Diary" transformation, although it seems to be in the opposite direction, its essence is the improvement of its own channel shortcomings and the reinforcement of its own brand moat in a rapidly changing environment.

The market potential of China is large enough, and there are more and more new changes in domestic cosmetics. In the future, can "China Cleaning" or "L ‘Oré al China" be born in this hot land? We will wait and see.

20 games with the highest IGN score in 2023: two perfect works!

The future game lineup of each family has gradually stabilized this year, and many masterpieces will be launched one after another in 2023. All three host manufacturers are planning their own blockbuster works in 2023. At present, the first quarter has passed, and IGN has published a summary of 20 high-scoring games so far this year, two of which are full marks. Let’s take a look.

Full list:

8 step:

Heart of the atom

Multi-player part of company of heroes 3

I wish you a good death

Meet the Creator

Resident Evil: Village VR

Son of the forest

Wild heart

Wolong: The Fall of Heaven

《WWE 2K23》

9 step:

Bayonetta: Origin

Dead Space: Remastered Edition

Flame coat of arms Engage

《GT7 VR》

《Hi-Fi Rush》

The legacy of Hogwarts

Major League Baseball 23

Pizza tower

Final fantasy rhythm theater

10 step:

Galactic warrior Prime replica edition

Resident Evil 4: Remastered Edition

Zhang Linyan’s overseas famous scene! Hold up a trophy in both hands, Cao Meng Club: Awesome.

Recently, the China Women’s Football Team sent good news that talented teenager Zhang Linyan was selected as the Golden Glove Award in the Swiss Women’s Football Super League. Next is Zhang Linyan’s famous scene abroad. In a photo released recently, Zhang Linyan can be seen holding trophies in his left and right hands, and Grasshopper Football Club praised this in the essay.

When it comes to studying women’s football, fans may think of China’s top soccer player Shoupeng Wang, who played in French Ligue 1 for one season. After all, Shoupeng Wang contributed to the team’s growth in the 2018-2019 season, which is a bright spot. Yu Wai Shoupeng Wang also won the honor of Miss Asian Football by scoring 8 goals and 10 assists for the Parisian women’s football team. This is really great.

However, times have changed. Since Wang Shuai broke off her contract with Paris after the French Women’s World Cup and returned to China, it was not until the Indian Women’s Asian Cup was held that there was no obstacle for China women’s football team to study abroad. Paddy fields At the beginning of last year, the overseas development of China women’s football team, which returned to the top of Asia after 16 years, set off another wave of upsurge.

From Zhang Linyan, Li Mengwen, Yang Leina, Li Jiayue, and even Shoupeng Wang, who started her overseas trip again, the number of China women’s football team studying abroad surged to more than 10 in one year. I can’t figure it out!

Among these more than 10 foreign players, some have gained a firm foothold abroad. For example, Shen Mengyu and Shen Menglu, China teenagers who currently play for the Su Chao Celtic women’s football team, have made great contributions. In particular, Shen Menglou, who joined the Celtic women’s football team this season, has a great ability to break through from the sideline to the last line of the frontcourt, and often beats her opponents without hesitation.

Another talent that can’t be ignored is Zhang Linyan, a talented teenager from China who is now shining brilliantly on the Swiss stage. He scored 10 goals, sent 9 assists and scored 2 goals. In addition, Zhang Linyan’s two high-quality long-range goals so far have also been rated as the best goals in the second round of the league. Rookie Zhang Linyan is a special presence on the Swiss stage!

Recently, with the good news that Zhang Linyan was selected as the Golden Glove Award in the Swiss Women’s Super League, FIFA also affirmed and praised Zhang Linyan, saying that "the future is limitless!"

Zhang Linyi’s overseas famous scene was exposed, and Grasshopper Football Club recently took a photo of Zhang Linyi’s celebration. It is suspected that Zhang Linyi looks more relaxed than Zhang Linyi. In this regard, grasshopper football club also wrote: the best left-handed player in the league and the best right-handed 11 in the league! Zhang Linyi is amazing!

In addition, in the second round of the quarter-finals of the Swiss Women’s Super Play-offs, Zhang Linyi scored two goals in a row, forcibly avoiding the goalkeeper’s push and no goal, and finally helping her team win. Cao Meng girls advanced to the semi-finals with a score of 4-0.

It can be seen that at present, Zhang Linyan is hot, and in the next group match of the 2023 Women’s World Cup, Zhang Linyan may once again become the secret weapon of China women’s football coach Shui Qingxia! What do your fans say about this?

Mr. Laundry helped Haier 2023 Qingdao Marathon, and the official designated care brand strength stole the show.

On April 22nd, Haier 2023 Qingdao Marathon officially started. As the official designated care brand of Haier 2023 Qingdao Marathon, Mr. Laundry is committed to providing runners with a more comfortable and secure care experience, being a clothing care housekeeper around you, and helping every runner to go to the mountains and seas.

The new model meets old friends, and Mr. Laundry is praised by users.

Focusing on the needs of users, the care services provided by Mr. Laundry are not limited to sweatshirts and sports shoes on runners, but also include daily clothes, special fabrics such as silk and cashmere. Mr. Laundry can solve the cleaning, nursing and treatment of various fabrics in life. Mr. Laundry’s innovative business model of "1+N+ Ecology" changes the single service of traditional laundries, and provides users with clothes life cycle solutions for washing, protecting, storing, riding, purchasing and collecting clothes.

Mr. Laundry also met many old friends at this Qingma scene. "It’s the first time to run a green horse, but I’ve been an old user for more than ten years at the laundry man & Jieshen Store at the entrance of my community!" The marathon runner, Ms. Song, who lives in Taizhou Road, said. Since 2021, Mr. Laundry set up a joint venture with Qingdao local brand Jieshen for 30 years, the upgrade speed and achievements of the new-type eco-care store have been well received by users in the island city: "At first, it was washing clothes, and then the store had eco-products, as well as home cleaning and home appliance cleaning services. Now the store can even buy Haier household appliances directly, which really provided us with great convenience. I ran into the new track with Mr. Laundry & Jieshen."

Professional runners prefer professional care, and Mr. Laundry is reliable.

In 2023, it was the fifth year that Haier and Tsing Ma walked hand in hand, and it was also the second time that Mr. Laundry made his debut at Tsing Ma Circuit. As a great achievement of Haier’s transformation on the eco-brand track, Mr. Laundry, under the guidance of eco-brand strategy, relies on the platform-leading IOT technology and ecological resources, and establishes a caring ecology trusted and recognized by consumers with a full-link caring solution, which helps the caring industry to develop towards the goal of being more standardized, orderly, green and environmentally friendly, and upgrading services. As of March this year, Mr. Laundry has covered 1,528 network contacts in 30 provinces across the country, built 12 operation centers, 3 self-owned 6S standard central laundry factories and 37 cooperative factories, and the rapid development is backed by the recognition of national users and the guarantee of professional care ability.

"I usually run a lot, and my shoes are dirty and worn quickly. Many of our runners have the need for professional care of running shoes. They should be clean, but don’t brush them too violently." Mr. Li, who specially came to Qingdao from other places to participate in the marathon, said that he was very interested in Mr. Laundry’s treatment mode of "washing, drying, ironing, sterilization and disinfection" and the exclusive care service mode of "one customer, one cylinder and one disinfection".

The innovative care mode and sincere caring service also give Mr. Laundry enough confidence to be qualified as the official designated care brand of Haier 2023 Qingdao Marathon. It is with this confidence and sense of responsibility that Mr. Laundry will base himself on the care needs of runners, bring high-quality and professional care services and bring more surprises to runners!

The Internet is full of flawed content generated by AI. Will AI trained based on this information be outrageous?

1. Yes.

If you answer the question of "yes and no", the answer is obviously "yes".

2. The logic of AI learning can be simply summarized as the following three steps:

2.1. Input data and feature extraction: The first step of AI learning is input data and feature extraction. At this stage, the AI system will receive some input data, which can be images, text, voice or other types of data. Then, the AI system will extract some useful features from these data, which can help the AI system better understand and process the data.

2.2. Model training: The second step of AI learning is model training. At this stage, the AI system will use the input data and features extracted to train a model. This model can be neural network, decision tree, support vector machine, etc. It will learn how to map the input data to the output results according to the features extracted from the input data and features. The goal of model training is to make the model accurately predict the output results.

2.3. Model evaluation and optimization: The third step of AI learning is model evaluation and optimization. At this stage, the AI system will use some test data to evaluate the performance of the model and optimize the model according to the evaluation results. If the performance of the model is not good enough, the AI system will adjust and optimize the model to improve its accuracy and generalization ability. Generally speaking, the logic of AI learning is to continuously improve the performance and ability of AI system through input data and feature extraction, model training and model evaluation and optimization, so as to realize more accurate and intelligent prediction and decision-making.

3. Garbage input and garbage output

The quality of AI-generated content is affected by the quality of data used to train AI models. If the training packet contains defective content, then the artificial intelligence model will also be defective. This is called "garbage input, garbage output". Because the AI system will try to imitate and repeat the existing data when learning, if the data itself has problems, then the AI system may repeat these problems and even aggravate them.

Constructing high-quality data sets is the key, and attention should be paid to the source, quality, scale and diversity of data sets. Miniaturization of language model is also an important research direction.

4. But there is room for optimization and self-evolution.

4.1. The training of AI system does not only depend on the data on the Internet, and the data on the Internet is less than 5% of human information.

4.2. It also includes various artificially designed data sets and algorithms. If these data sets and algorithms are carefully designed and optimized, then the AI system can be prevented from being affected by flawed data on the Internet.

4.3. AI system can also improve itself through self-learning and adaptation, thus improving its accuracy and reliability.

4.4. Although flawed content on the Internet may have some impact on the training and development of AI system, it does not mean that AI system will become more outrageous. On the contrary, with the advancement of technology and the continuous improvement of data sets, AI systems will become more accurate and reliable.

5. Making an AIGC or ChatGPT requires a lot of technology, not just input.

Large-scale model technology accumulation: it is necessary to master the basic knowledge of large models, such as Transformer architecture, self-supervised learning, pre-training and fine-tuning.

Accumulation of natural language processing technology: you need to know the basic knowledge of natural language processing, such as word segmentation, word vector, semantic understanding, emotion analysis, entity recognition and so on.

Data set construction technology accumulation: it is necessary to build high-quality dialogue data sets to improve the quality and effect of the model. The construction of data set needs to consider many factors, such as data source, data quality, data scale, data diversity and so on.

Algorithms and computing power: You need to master reinforcement learning, generative model, attention mechanism and other algorithms, and have enough computing resources to train and optimize the model.

6. Take the manuscript to make an inappropriate analogy.

Copying refers to copying, pasting, modifying and deleting other people’s original articles without authorization, which makes them look different from the original, but in essence they copy the contents and ideas of the original. Editors usually aim to get the content quickly, save time and energy, so as to achieve the purpose of publishing articles quickly, but this behavior seriously infringes on the intellectual property rights of the original author, and also violates academic ethics and professional ethics. Washing manuscripts not only harms the interests of original authors, but also greatly damages the reputation and image of the whole industry, so it is regarded as an immoral and illegal behavior.

However, the manuscript washing should also be level and creative. The awesome manuscript washing often needs to "see" a lot of materials, which is another process from quantitative change to qualitative change.

7. Going back to the nature of AI, is it a tool or decision logic? What do you do with AI?

The process of human receiving information can be divided into the following stages:

Perception: Perception means that we receive external information through sensory organs, including vision, hearing, touch, taste and smell. Perception process is based on the interaction between sensory organs and external stimuli, which transforms external information into neural signals and transmits them to the brain.

Attention: Attention refers to the process of selecting and processing the perceived information. Because of the diversity and complexity of external information, we can’t handle all the information at the same time, so we need to filter out important information and deal with it through attention.

Understanding: Understanding refers to the process of interpreting and understanding the information we receive. This process needs to rely on our knowledge, experience and language ability to connect and integrate the perceived information with the existing knowledge, thus forming new cognition and understanding.

Memory: Memory refers to the process of storing and processing the received information. Memory can be divided into short-term memory and long-term memory. The former is the ability to temporarily store information for processing, while the latter is the ability to permanently store information in the brain.

Judgment: Judgment refers to the process of evaluating and judging the information we receive. This process needs to rely on our values, beliefs and cognitive abilities, and compare and evaluate information with our existing cognitive and value systems, thus forming our attitudes and views on information.

Action: Action refers to the process of making decisions and taking actions according to the information we receive. This process needs to rely on our willpower, decision-making ability and action ability, and turn our understanding and judgment of information into actual actions and decisions.

What is the purpose of obtaining information with AI? To what stage can AI replace you?

Inzaghi faced two fateful battles at Inter Milan and Kong Di’s three choices in Italy.

Inter Milan lost to Spezia 1-2 away, which put coach Inzaghi in a delicate position at Inter Milan.

Next, the Nerazzurri need to face Porto in the Champions League and Juventus in Serie A..

These two games will play a decisive role in Inzaghi’s future.

Inter Milan’s minimum requirement for Inzaghi is to keep the top four position in Serie A, otherwise the coach may face dismissal after this season.

People’s doubts about Inzaghi are increasing.

On the other hand, Kong Di and Tottenham are both bored, and they will probably leave Tottenham after this season, and may even be fired in advance.

If Kong Di does not choose to coach in other leagues this summer and returns to Italy, then he has three main options.

At present, Kong Di’s net annual salary at Tottenham is about 10 million euros, which is one of the biggest obstacles for Kong Di to coach in Serie A..

Juventus and Inter Milan are two potential destinations for Kong Di in Serie A..

For Juventus, the current coach allegri’s net annual salary is about 7 million euros, and his contract with the team expires in the summer of 2025, which means that Juventus will have to pay a high price for firing allegri and signing Kong Di.

In addition, it is also possible for Kong Di to return to Italy for a year and then return to work.

These are Kong Di’s three main choices in Italy. Of course, there may be teams outside Italy who will hire Kong Di to coach.