标签归档 西安桑拿会所

This was no ordinary news, after all, every day a brand announces its new spokesperson.

But when it comes to Wahaha, it is extraordinary. Because the last official spokesperson of Doll Ha Pure Water was still 22 years ago.

Wahaha X Wang Leehom, 20 years of endorsement

Wang Leehom emerges

In 1998, when Wang Leehom first made his debut, he did not have much popularity in the mainland. Zong Qinghou defied all odds and signed Wang Leehom as a brand spokesperson. This was also Wang Leehom’s first endorsement in the mainland.

Wang Leehom is still just a newcomer, having just made his mark with his album "Circle and Rotate".

At that time, Wahaha was more popular than Wang Leehom, and many people also knew him through Wahaha advertisements on TV…

With the Wahaha mineral water with his own avatar printed on it, the channels are spread all over the shelves of major cities and even countless villages and towns in China, thus Wang Leehom quickly gained popularity.

And because of Wang Leehom’s subsequent popularity, he became a household name in the domestic music scene, and Wahaha became even more popular because of its spokesperson linkage.

"In the past, the days were very slow, the car and mail were slow, and life was only enough to love one person."

Just like a poem written by Mu Xin, Wahaha at that time had the single-mindedness and dedication of an old-fashioned person.Wahaha and Wang Leehom spent their peak years together.

Wahaha x Leehom Wang, advertising story

From Wahaha’s perspective, the vision of choosing to sign Wang Leehom back then was forward-looking. Because at that time, Wang Leehom was not yet popular on both sides of the strait. Later, Wang Leehom, as an evergreen in the music world, and the image of a high-quality idol, also provided the Wahaha brand with years of inspirationPositive brand endorsement…

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Wait until you understand

The cooperation between Wahaha and Wang Leehom has always been a story in the history of advertising. They achieved each other in the early days of entering the market, and their cooperation has been more than 20 years. For more than 20 years, Wang Leehom has become a representative of Wahaha to some extent. Together with Wahaha’s brandImage is deeply rooted…

Therefore, when Wahaha officially announced Xu Guanghan as the new spokesperson, many fans and consumers couldn’t accept it for a while. Their advertisements on Douyin and blockbuster comments were all:When will I change back to Leehom Wang and when will I drink it?

Wahaha’s brand crisis

Breaking the endorsement myth

In 2019, an interview with Zong Fuli, the successor of Wahaha, broke the "endorsement myth" between Wang Leehom and Wahaha.

She bluntly said that she did not like Wang Leehom, nor did she like Wahaha pure water packaging, because "Wang Leehom is too old" and has some aesthetic fatigue.

In fact, it is not only the spokesperson Wang Leehom who is no longer "young", but also grows old with the spokespersonWahaha brand itself…

existYear 2013, Wahaha reached the peak of revenue. That year, the group company completed beverage production throughout the year12.70 million tonsRealize operating income78.30 billion yuan, an increase of 23% year-on-year, achieving profits and taxes of 13.90 billion yuan.

exist2014, Wahaha sales72 billion yuanOperating Income of Wahaha in 201567.70 billion yuan;2016, Wahaha sales52.90 billion yuan…

The declining sales year after year also means that Wahaha’s "midlife crisis"Officially arrived.

Many people attribute Wahaha’s crisis to its products, because from the perspective of products, Wahaha has not been able to achieve the same results in recent yearsNo impressive explosives appearedThe revenue is still supported by the classic products represented by Nutrition Express, so the product aging situation is prominent.

Wahaha X Xu Guanghan, probing the edge of traffic

While replacing the spokesperson, Wahaha Pure Water also launched a new advertising slogan: "Water is water, let water return to purity".

Back in the day,In order to break the monopoly of WahahaOther "water" brands began to play different slogans, positioning mineral water, rich in minerals. Or spring water, sweet and pure natural.

Wahaha’s official website explained why they chose Xu Guanghan: "Xu Guanghan made his debut in 2003. During the 17 years of ups and downs, despite the difficulties and challenges, he has always maintained the purest original intention and love for the performing arts, which is highly compatible with the simple and pure characteristics of Wahaha Pure Water."

However, compared with the previous spokesperson Wang Leehom, there was currently a big gap in terms of popularity and works. The most important thing was that more than 20 years of brand endorsements had allowed Wang Leehom to shape the unique temperament of the Wahaha brand itself, such as "sunshine, purity, ability", etc. This unique temperament suddenly changed, which was of course unacceptable.

This is also the reason why Xu Guanghan’s brand endorsement encountered opposition from a large number of fans.

It can be seen that Wahaha has decided to replace the spokesperson in order to better achieve brand upgrading and complete brand rejuvenation, but this goal cannot be achieved by replacing Wang Leehom with Xu Guanghan.

For a company with a solidified system, when sales decline, it is inevitable to toss, and there is no market competitiveness in product innovation.Otherwise, the first thing to do in publicity is to change the logo and spokespersonThe problem is that the product has not changed, and just changing the spokesperson will only treat the symptoms rather than the root cause

Take advantage of the trend and start with youth

Old brand label

If the product has been launched for a long time, then Coca-Cola, Pepsi, 7-Up soda…Which is not a beverage that has been launched for more than a hundred years and is still selling well around the world today?

But at the same time, these brands are not aging at all, and even at the forefront of youth trends, creating a lot of young social topics every year. And keep the brand young,The most important thing is to break into the circle of young people and communicate with them in the unique language of young people…

For example, in 2013, Coca-Cola published an article on the packaging, launched a nickname bottle, and added hot words such as white rich beauty, otaku, straight-A student, etc. to the original product packaging. Label-based marketing allowed young people who were actively looking for self-identification to take their seats, and the nickname bottle even became a social currency for young people for a while.

Oreo, which is also a product that has been selling well for more than 100 years, can always convey Oreo’s brand perception of "big brain", "interesting" and "cool" through endless marketing methods.

A long time ago maxed out Moments Oreo joint universe Internet celebrity brand supreme, change the color can be sold for hundreds of dollars.

Wahaha’s Road to Change

In fact, as early as the end of 2018, after Zong Fuli served as the head of Wahaha’s public relations department, she has always been committed toBrand rejuvenation…Enter the campus, launch the Wahaha campus marketing competition, and listen to the voices of young people…

This year’s 520, combined with young people’s favoriteBlind box gameplay, launched "Blind Water". By selling 5,000 boxes at a price of 66 yuan per box, 1,000 boxes were launched every day, and every time it was launched, it sold out in seconds, achieving good results. And on May 29 this year, Zong Qinghou even played a live broadcast on the Douyin platform.

Wahaha, the "elderly trend", has made a lot of efforts so far. However, maybe it was because it was too much about marketers and channels in the past, and in today’s traffic era, Wahaha always felt that it was a little too much.

Although there are many activities, the volume does not seem to be large. After 33 years, Wahaha has to move towards a successful transformation.Just relying on the marketing strategy of one hammer in the east and one stick in the west is probably not enough.

How to stay young depends on these four points

Marketing creativity

I don’t know if you have noticed that for so many years, whether it is from Wahaha’s packaging or design, it has basically remained the same. It has always followed the consistent style, reflecting the brand’s lack of innovation.

I believe that many people grew up drinking Wahaha when they were young, but there are so many choices in the market now. Who would choose "soil" products.After all, something from a very early age is unlikely to match the tastes and aesthetics of today’s consumers.

Compared with Wahaha, Nongfu Spring does better in this regard. Nongfu Spring’s various new packaging designs have won foreign awards repeatedly, and it integrates design elements into marketing.Let every bottle design become an event marketing, attracting the attention of the industry.

Channel selectivity

According to the data, Wahaha has deeply cultivated nearly 10,000 dealers, hundreds of thousands of wholesalers, and more than 3 million retail end points across the country, and can spread new products to every commissary in remote rural areas across the country within a week."Wherever there is a commissary in China, you can see Wahaha products."

And Wahaha’s channel-based marketing model has also been cited by Harvard Business School as a case of Chinese channel innovation.

Of course, for FMCG, channels are extremely important. But inIn today’s mobile Internet, many brands have begun to advocate de-channelization and become D2C brandsOnline marketing and sales have become an important source of corporate revenue. And with the rise of e-commerce, Wahaha has missed the dividend period.

This is not to say that channels are not important, but that the trend of direct-to-consumer sales cannot be ignored because of over-reliance on channels. If you rely too much on channels, then this may also be one of the reasons why Wahaha has not seen Internet celebrity brands in recent years.

Adapt to the times and catch up with the dividend period

Due to the excessive emphasis on the effectiveness of offline marketing channels, Wahaha has also resisted e-commerce for many years.

In 2016, Ma Yun raised the issue ofThe basic concept of "five new" in e-commerceAfter listening to this, Zong Qinghou said that "except for the reliable new technology, everything else is nonsense". After that, Zong Qinghou felt: "E-commerce is easy to dump at low prices, which will disrupt the market, so in the end, business has to return to the real economy." At this moment, he still believes that marketing channels are the key.

In 2018, Zong Qinghou made a change in his treatment of e-commerce, publicly stating in an interview, "We do not boycott e-commerce, nor do we embrace e-commerce.".

The result was predictable.

At this moment, Wahaha has only just begun to fully embrace e-commerce, but it has to be admitted that this has been delayed for several years.Due to Zong Qinghou’s resistance to e-commerce, Wahaha lost a great opportunity…

As a middle-aged brand, Wahaha naturally wants to complete the brand rejuvenation, but this problemIt is not something that Xu Guanghan can completely solve.…

From product and design innovation, to the transformation of marketing methods and channels, to embracing new platforms such as e-commerce and live broadcasting, all of these must be done with great care.Otherwise, the so-called brand rejuvenation is just a slogan for Wahaha.

Take the lead and start now

From a big brand of Wahaha to the current sunset, we have witnessed their glorious side, and Wahaha advertisements can be seen everywhere in the streets. Up to now, the dazzling array of advertisements has dizzied us.In the market of traffic, it is essential to seize the opportunity, seize the opportunity, and have a keen business sense…

Responsible editor:

　　Founded in November 1998, Tencent is currently one of the largest Internet integrated service providers in China and one of the Internet companies with the largest number of service users in China. Since its establishment more than ten years ago, Tencent has been adhering to the business philosophy of "everything based on user value" and has always been in a state of steady development. On June 16, 2004, Tencent was publicly listed on the main board of the Hong Kong Stock Exchange (stock code 700).

　　Enhancing the quality of human life through internet services is Tencent’s mission. Currently, Tencent regards providing users with "one-stop online life services" as its strategic goal, providing Internet value-added services, mobile and telecommunications value-added services and online advertising services. Through China’s leading online platforms such as instant messaging QQ, Tencent Network (QQ.com), Tencent Games, QQ Space, Wireless Portal, Soso, Paipai, and Tenpay, Tencent has built the largest online community in China to meet the needs of Internet users in communication, information, entertainment, and e-commerce. As of September 30, 2011, the number of active accounts on QQ instant messaging reached 711.70 million, and the highest number of simultaneous online accounts reached 145.40 million. The development of Tencent has profoundly affected and changed the communication methods and living habits of hundreds of millions of Internet users, and opened up broader application prospects for China’s Internet industry.

　　Facing the future, insisting on independent innovation and establishing a national brand is Tencent’s long-term development plan. At present, more than 50% of Tencent’s employees are R & D personnel. Tencent has a considerable number of patent applications in instant communication, e-commerce, online payment, search engine, information security and games. In 2007, Tencent invested over 100 million yuan to establish the first research institute of China’s Internet in Beijing, Shanghai and Shenzhen, to conduct independent research and development of core basic technologies of the Internet, and is gradually embarking on the road of independent innovation of national industry development.

　　To become the most respected Internet company is Tencent’s long-term goal. Tencent has been actively participating in public welfare undertakings, striving to assume corporate social responsibility, and promoting Internet civilization. In 2006, Tencent established the first charity foundation in China’s Internet, the Tencent Charity Foundation, and established Tencent Charity Network (gongyi.qq.com), focusing on assisting youth education, development in poverty-stricken areas, caring for disadvantaged groups, and disaster relief and poverty alleviation work. At present, Tencent has carried out a number of public welfare projects across the country, actively practicing corporate citizenship and contributing to the construction of a "harmonious society".

Vision:

　　The most respected internet company.

Mission:

　　Improve the quality of human life through internet services.

Values:

　　Integrity, enterprising, cooperation, innovation.

Business philosophy:

　　Everything is based on user value.

Management philosophy:

　　Caring about employee growth.

Corporate Strategy

　　Tencent takes "providing users with one-stop online life services" as its strategic goal, and has completed its business layout based on this. It has built four major online platforms: QQ, Tencent, QQ Games and Paipai, forming the largest online community in China.

　　This year’s Spring Festival came earlier than in previous years. Just after New Year’s Day, everyone was busy buying New Year’s goods. On January 8, the reporter visited major shopping malls and supermarkets and found that the purchasing power of Hunan people’s New Year’s goods this year has not decreased, and there have been many new changes, buying "new tricks".

　　While major shopping malls and supermarkets usher in the peak passenger flow before the Spring Festival, major online e-commerce companies have rushed to the New Year’s goods market. Hunan people who love to taste "fresh" not only pursue seasonal local specialties, but also put "foreign fresh" on the table; with the advent of the 5G era, smart products have also "broken" into people’s New Year’s shopping lists.

　　1. Online and offline, the price is much more "beautiful" than usual.

　　There is still half a month for the Spring Festival, and when I enter the supermarkets such as BBK, China Resources Vanguard, and Carrefour, I can already feel the Spring Festival atmosphere. Decorations such as "Happy Year of the Rat 2020" are beaming, and cookies, dried fruits, candies and other areas are full of hot-selling gift-giving products.

　　The reporter saw in the BBK Changsha Dongtang store that there are a wide range of preferential activities such as buy 100 yuan and get 100 yuan cash coupons for snack food, and price-break discounts for milk cartons. Ms. Yang, a citizen who is shopping for chocolate gift boxes, said that there are many relatives visiting during the Spring Festival, and they take advantage of the strong discounts in supermarkets to stock up on some snacks.

　　The supermarket salesperson of BBK Changsha Dongtang store told reporters that preserves, candies, milk and puffed food are still must-have items in the shopping cart of Hunan people’s New Year’s goods, but with the gradual rise of the health craze in the "post-80s" and "post-90s", nuts have become one of the popular New Year’s goods. Sugar-free, low-fat biscuits and cakes and other healthy snacks are increasingly sought after by young people.

　　Offline supermarkets offer strong discounts, and online e-commerce is also in full swing. The "New Year’s Shopping Festival" that started one after another in January has become the first promotion of the new year for major e-commerce in 2020.

　　Tmall’s "New Year’s Shopping Festival" this year set a small goal of "helping farmers across the country to underwrite at least 300 million catties of fruit"; JD.com uses "Spring Festival does not close" and "buy expensive and pay" as selling points to provide New Year’s goods while upgrading services; Sunny Retail Cloud, which sank into the county market, released data on January 4. During the "New Year’s Shopping Festival" event, the overall order volume increased by 113%.

　　Li Ying, a girl from Chenzhou who works in Guangzhou, told reporters that this year her family was in Guangzhou for the Chinese New Year. To understand her homesickness, she ordered Xiangxi five-flower bacon from Songkwai Fong online. The store coupons and promotional allowances provided by e-commerce platforms made the price much more "beautiful" than usual.

　　2. All local and specialty "foreign products" will be accepted according to the order.

　　It was New Year’s Eve in the market. At this time, the ordinary people in Shili Baxiang would sell their own native products, and this year was no exception.

　　On January 2, Zhangjiajie Yongding District Jiaoziya Town held the first Tujia New Year’s Shopping Festival. Xiang Zuopeng, a villager in Qijiaping Village, Jiaoziya Town, did not expect that the rice and rice he brought were so popular and sold for thousands of yuan. It is understood that Tujia New Year’s Shopping Festival attracted nearly 30,000 people from urban areas and surrounding townships to the market to purchase authentic New Year’s goods, and 925 on-site exhibition booths sold a total of more than 50,000 kilograms of agricultural and sideline products.

　　Guiyang County also collected local and special products from various villages, and held the third New Year’s Shopping Festival on January 6. Fungus food, local chicken and duck, white water sour chili peppers, etc. merged into a "New Year’s goods street". As Mr. Chen, a citizen, bagged the New Year’s goods, he said: "Sour chili peppers are very famous, but it is difficult to buy them too far from the county seat. This time I specially bought a few more cans for relatives and friends to give them a taste."

　　Local seasonal agricultural products continue to sell well, and novel New Year’s goods from all over the world have also begun to hit the shelves.

　　Reporters in Hema Fresh Changsha Xiyingmen store saw that Thailand’s rich shrimp, Australian lobster, New Zealand blue abalone and other fresh seafood and Chilean cherries, afterfruit, Australian mango and other southern hemisphere fruits have been put into the shopping cart by consumers one after another.

　　According to the "Fresh New Year’s Cargo Spring Festival Travel Map" released by Hema Fresh on January 8, there are currently hundreds of high-quality fresh New Year’s cargoes from more than 40 countries around the world, successfully grabbing tickets, air tickets and ferry tickets for the Chinese Spring Festival travel, and non-stop shipping the best local agricultural products to China.

　　According to Hema Fresh data, many Hunan people have achieved "cherries freedom". Chilean cherries have seen a large increase in sales, with sales increasing by more than 500% compared with the same period last year. Consumption frequency has also increased. Hema Fresh staff said that imported fruits and seafood have changed from gifts for relatives to daily consumer goods in people’s family life, appearing on the New Year’s Eve dinner table of more and more families.

　　3.5G era is approaching, keeping up with the new trend of smart consumption

　　"Xiao Ai, play a song" Gong Xi Fa Cai "." At the Xiaomi Home Changsha Wangfujing store, as soon as the staff finished speaking, the smart speaker immediately began to play lively Spring Festival songs. The staff said that before the Spring Festival, many people added household items, and a full set of smart home products such as Xiaomi TVs, air conditioners, sockets, and switches were loved by many young people.

　　According to data released by Tmall on January 8, during Tmall’s "New Year’s Shopping Festival", "post-00s" who officially entered the 20-year-old threshold became loyal fans of smart devices. Bluetooth headphones and smart speakers are new choices in the "post-00s" New Year’s list. Buying a Tmall Genie for parents to enjoy a high-tech smart life has also become a new way for "post-00s" to be filial to their parents.

　　Suning big data shows that on January 1, the sales of smart drying racks on the Ning platform increased by 471% year-on-year, the sales of smart toilet covers increased by 159% year-on-year, and the sales of water purifiers increased by 129% year-on-year. 5G mobile phones have become the new favorite of shopping years ago. The sales of online and offline omni-channel mobile phones on Suning.com are hot, and the sales of 5G mobile phones have increased by 490% month-on-month.

　　It is understood that this year, the sales of Tongcheng Electric smart products have also increased by more than 300% year-on-year.

　　Technology has added new options to Chinese New Year gifts. Mr. Tang, a resident of Changsha, is preparing to buy a smart bracelet as a gift for his grandfather. "It’s Chinese New Year. Wear a smart bracelet for the elderly, so you can monitor your physical condition in real time and do your filial piety," he said.

　　(Text by Huang Tingting)

　　Just after the Spring Festival holiday, BYD began to "strengthen" its friends. On February 19th, BYD launched the glory version of Qin PLUS and destroyer 05, and set the starting price of the two models at 79,800 yuan. A week later, BYD Han and Tang glory models also came on the market. Among them, BYD Han DM-i glory version started at 169,800 yuan, Han EV glory version started at 179,800 yuan, Tang DM-i glory version started at 179,800 yuan, and there were also 2024 Han DM-p God of War versions with a price of 259,800 yuan. Obviously, for the whole automobile market, this price reduction is not only an operation of "lifting the table", but also a blow to all friends in the price range of 100,000-150,000 yuan.

　　According to the sales data in the first two weeks of March, BYD achieved 38,600 vehicles and 49,100 vehicles respectively. At the same time, thanks to the continuous expansion of the glory family, BYD’s sales in the second week (March 4-March 10) finally returned to more than 40,000 vehicles, which not only surpassed Volkswagen in sales, but also increased by more than 27% from last week. Analysis of the reasons: First, the price war effect of the core product line is remarkable. Up to now, BYD has launched more than 10 glory versions of new cars, from Qin PLUS glory version, Han EV glory version to Seagull glory version, etc., and the main models of BYD Dynasty series and Ocean series have basically completed the annual change.

　　Secondly, BYD used "all-category layout+energy revolution+cost control+intelligent upgrade" to fundamentally rob the user population of the joint venture brand. In the past, independent brands wanted to break through the blockade of joint venture brands on the mainstream household market, mostly relying on a single category to break through. The most common one was to make a "flat replacement" for CR-V or RAV4 models. However, with the continuous deepening of BYD’s "vehicle intelligence" strategy, the core advantages of its products no longer rely solely on price, but have achieved a comprehensive breakthrough in driving comfort, economy and intelligence, especially BYD, which has always been considered by the outside world as lacking intelligence. With the cooperation between the 2024 BYD Han EV Glory Edition and Horizon (equipped with Journey 5), BYD, a "top student", has opened the road of high-level intellectual driving.

　　Therefore, if BYD’s strategy of "electricity is lower than oil" only makes the joint venture car companies "complain repeatedly", then it is even more painful for friends that this top student whose annual sales just broke 3 million will continue to make progress in 2024.

　　There is no time to be quiet, and the intelligent track only has to be rolled up.

　　On the 2024 BYD Dream Day held on January 16th this year, Wang Chuanfu announced a new strategy for the intelligent development of enterprise cars — — The whole vehicle is intelligent, and it shows the intelligent strength and future strategic layout to the outside world.

　　Taking the automatic driving section as an example, BYD divides the existing DiPilot intelligent driving platform into two systems and multiple gears, among which the L2-oriented auxiliary driving system is uniformly named DiPilot 10 and 30 platforms, while the L2+-oriented high-order intelligent driving system is uniformly named DiPilot 100, 300 and 600, and the newly launched BYD Han EV Glory Edition Eye of God intelligent driving model is built based on DiPilot 100 platform.

　　According to official information, the glory version of Han EV with a price of 249,800 yuan is the first model of Yadi Dynasty equipped with the "Eye of the God" DiPilot 100 platform. Its hardware adopts a high-order intelligent driving special computing scheme from the horizon, with a computing power of 128TOPS. Based on the L2+ intelligent driving assistance function, it has upgraded the high-speed navigation NOA and AVP parking service functions of high-speed and urban expressways. It can also achieve driving tasks such as intersection traffic (straight, left turn, right turn, U-turn, etc.), traffic light traffic, overtaking, intelligent obstacle avoidance, merging, lane keeping, cruising driving, lane switching and pedestrian-non-motor vehicle courtesy in urban areas, and the intelligent driving strength has been improved obviously.

　　Wang Chuanfu believes that vehicle intelligence can solve two major pain points: First, at present, the industry equates automobile intelligence with intelligent cabin driving, which leads to the narrowing of the concept; Second, most systems of smart cars are purchased and assembled by different suppliers, which leads to the failure of linkage and integration between systems and the inability to truly meet the diverse needs of users.

　　Speaking of this, Journey 5 is also the first computing solution in the industry that integrates high-order automatic driving and intelligent interaction. It not only has a computing power of 100, but also has a computing performance of 1718FPS, a delay speed of 60 milliseconds, and a power consumption of 30 watts. From the book data evaluation, it has indeed achieved the characteristics of high computing power, high performance and low power consumption, and hand in hand with BYD Han EV Glory Edition with an annual sales volume of 220,000+. It will also promote NOA’s high-level intelligent driving function to continue to explore models below 250,000 yuan, especially in the face of the core demands of NOA’s "opening the city", "scale" and reducing costs and increasing efficiency in 2024, and the cooperation with Horizon will also help BYD to go more smoothly on the road of high-level intelligent driving.

　　Horizon makes BYD’s road to high-level intellectual driving smoother.

　　Why choose the horizon? From a macro perspective, Horizon is currently the largest intelligent driving computing solution provider in China, and it is also the first intelligent driving computing solution provider in the industry that can support L2~L4 full-scene intelligent driving pre-installation mass production. According to the latest Market Share List of NOA Calculation Scheme for Passenger Cars Front-mounted in China Market in 2023 released by the Institute of Intelligent Automobile of Hi-Tech, Horizon has become the head player after NVIDIA, accounting for 35.49% of the market, and NOA models equipped with Horizon calculation scheme are in the lead at present.

　　Obviously, from the perspective of industry status and mass production capacity, Horizon and BYD can be called "suitable".

　　Secondly, judging from the bottleneck of NOA track development, the breakthrough of NOA high-level intelligent driving needs to go through three hurdles, namely, cost hurdle, scale hurdle and daily hurdle; At the same time, for car companies, the demand for smart driving products is developing differently. The essence of volume value and volume price comes from the bottleneck of efficiency. The key to solving the problem lies in the reconstruction of the computing base, and all of this is to reduce costs and increase efficiency. The computing scheme based on unified hardware architecture, tool chain and software stack will be the ultimate answer.

　　The brand-new ecological model proposed by Horizon, which is soft and hard full-stack empowerment and cooperation between car companies, is in line with the intelligent demands of the current head car companies. First, Horizon is one of the few players in the industry who have the full-stack capability of software and hardware. In addition to launching Journey 5 and Journey 6 series for high-level intelligent driving, Horizon also has world-class algorithms and leading software technology stack, which realizes the rapid deployment of high-performance algorithms by combining the advantages of software and hardware of Horizon. Second, Horizon is committed to creating an "ARM+Android" model in the era of smart cars through various empowerment methods such as open software IP authorization and BPU IP authorization. Based on the technical scheme of "chip+tool chain+reference algorithm", it will build a software and hardware shelf for intelligent driving, which will help the development and landing of differentiated intelligent driving schemes between car companies and industrial chain partners.

　　It can be found that Horizon can not only provide a smart driving calculation scheme covering low, middle and high levels, but also provide a flexible and affordable smart driving scheme, which is just in line with "vehicles that need to travel" like BYD Tang, Song and Seal, and from the user’s point of view, in the future, high-speed pilot-assisted driving functions should also be standard for mid-to high-end brands.

　　Obviously, the urban NOA is much more complicated than the high-speed NOA, so it puts forward higher requirements for the ability of the intelligent driving system. At present, only a few car companies have this ability, and with the listing of BYD Han EV Glory Edition, it undoubtedly means that BYD’s "intelligent second half" has taken a step forward successfully, and the platform cooperation of the horizon will also help BYD speed up its intelligence. It is worth mentioning that BYD has officially announced that it will be the first batch of mass-produced intentional cooperative car companies of Horizon Journey 6 series. Based on the cooperation of Journey 6, the two parties will jointly open a new stage of the development of smart driving. (Text: Yang Xiaohong Figure: Horizon BYD)

BITECH On March 24th, the 02 Hatchback Plus/Pro model will be launched today. The two new models are equipped with a Drive-E 2.0TD T4 turbocharged engine and are matched with a 7-speed wet dual-clutch transmission. Their launch will not only enrich their product line, but also lower the price threshold and provide more choices to consumers. On June 1st last year, the 02 Hatchback Halo model was announced, with a price range of 17.68-18 1,800 yuan.

It is reported that the 02 Hatchback Plus/Pro will be basically the same as the Halo in terms of styling, and offer gray, black and white paint options. The Plus roof is the same color as the body, and the Pro is designed with a roof-to-body color. In addition, both new cars are equipped with 19-inch Goodyear Eagle F1 sports tires, and the interior is unified in a black minimalist style.

In terms of configuration, the 02 Hatchback Plus/Pro is equipped with 17 ADAS safety driver assistance systems and direct intelligent tire pressure monitoring functions. The configuration on the Halo model has been optimized and upgraded on the Plus/Pro model.

Including OTA online self-service upgrade, mobile app vehicle assistant, car-home interconnection, one-click custom button of steering wheel and car Wi-Fi connection function at any time. The car system is upgraded to E03 chip, the operation response is faster and the experience is smoother.

In the power part, the 02 Hatchback Plus/Pro is equipped with a Drive-E 2.0TD T4 turbocharged engine with a maximum output power of 190kW and a peak torque of 300N · m. In the transmission part, it is matched with a 7-speed wet dual-clutch transmission. The official comprehensive fuel consumption of 100 kilometers is 6.4L.

In the test list of Easy Car, the 02 Hatchback Halo model equipped with Drive-E 2.0TD T5 turbocharged engine, matched with 8-speed automatic transmission, has a 100-kilometer acceleration time of 7.43s and a braking distance of 36.87m. Four data, including 100-kilometer fuel consumption and Elk test, all ranked second in the same class, after the eighth-generation Golf, showing good competitiveness. On the Plus/Pro model, the new car will be equipped with Drive-E 2.0TD T4 turbocharged engine, matched with 7-speed wet dual-clutch transmission. How each test project performs, please pay attention to the detailed test experience brought by the follow-up test of Easy Car.

Renting a car has always been controversial. I really know this industry very well. Can you rent a car? I tell everyone clearly that you can definitely rent a car. It just needs to be consideredhaveIt’s not a question of whether you can rent a car, but whether you will. There are too many real cases around me, I really can’t count them! In Huaian, Jiangsu, where I am located, basically every company rents3800Yuan, the monthly flow can reach1.2But let me tell you, the so-called "pits" are not visible on the surfaceIt’s called"Pit"! The following "super pits" must be paid attention to!

The first is the mileage limit. When renting a car, if you don’t mention it, they will definitely not take the initiative to bring up this issue. Generally, the rented car will only run for you every month.110,000 kilometers, as long as you run enough miles, you can’t continue running this month. Didn’t you think? As I mentioned above, what you can’t see is the real "pit". 10,000 kilometers of running water is probably1.2About 10,000 yuan, after all, when you usually use the car and pick up passengers, it doesn’t count as money.

1.2Million yuan removed500Yuan household electricity bill, minus300The electricity bill of the Yuan fast charging station, and3800Yuan car rental, you can only have the rest7400Yuan! Under normal circumstances, if you are really going to rely on online car-hailing to eat, every month1Ten thousand kilometers is absolutely not enough. Just this alone, it is estimated that many people can’t bear it.

Secondly, the condition of the car, although the car is used to make money, the condition of the car cannot be ignored. You must not rent that kind of old car, because the battery of the old generation car is not very good, and the shrinkage is more serious. The battery life of more than 400 kilometers can run at most200.About kilometers, this is a very serious matter. Charging is a small matter, mainly to delay making money by yourself. If you can’t rent a new car, don’t hesitate and give up!

Here to talk about, generally GAC Ai’an, Changan Yidong New Energy, Geely Emgrand, GeometryA proThe new BAICEUQichenD60They are all more reliable. I don’t mean that the car is good, but it is more reliable than the entire car rental industry. If you rent a Pentium, the old BAICEU5, then be careful, these cars will be like I said above. Also, the mileage should be less than20Thousands of kilometers, more than20The 10,000-kilometer car’s battery life is basically downhill, which has a relatively large impact on making money and is prone to problems.

Finally, there is the issue of the duration of the contract. If it is signed at one time6Years, don’t hesitate, just give up. The reason is simple, if you can really run6Year, then here6In years, you will definitely choose to buy your own car. If you are not satisfied with running6Years, the same need to pay liquidated damages. Therefore, be sure to be optimistic about the contract period, generally2It is signed once a year or so. Then there is the problem of accidents. The industry standard is that the insurance driver of the year after the accident is carried out. If there is no insurance, the insurance premium will be borne by the company. It depends on how the individual handles it. The insurance fee is about1.2About 10,000 yuan.

Can games be an effective way to learn, and how should we perceive the learning function of games?

The University of Wisconsin-Madison professor James Paul Gee’s book Game-Changed Learning: Game Literacy, Critical Thinking, and the Future of Education provides a model for discussing the relationship between games and learning. For him, a game is a well-designed learning experience in which you can identify problems, understand them, and solve them.

The true potential of the game has yet to be tapped.

"The" sense of play "is everywhere"

The game Pikmin 3.

When it comes to video games, many people’s first reaction is to be addicted and unable to withdraw. They believe that online games can easily lead to negative problems such as declining academic performance or reduced work efficiency, poor eyesight, and withdrawn personality. Is this our misunderstanding of games?

James Paul Gee (author of Games Change Learning: Game Literacy, Critical Thinking, and Education for the Future): People become addicted to anything that brings pleasure, especially when it makes up something that is not there in life. However, pleasure is an important human driver. Without pleasure, one would not want to learn.If we need to deal with a variety of addictive behaviors, we need to identify what the addict is missing in real life and help them find it.In addition, we also need to learn how to make powerful technologies benefit lives rather than harm them.

When my son Sam was six years old, he played a game called Pikmin, which was designed by Shigeru Miyamoto in 2001. You may not know who Shigeru Miyamoto is, but his masterpiece is the famous Super Mario. In Pikmin, the player takes on the role of Captain Olima, whose spaceship crashes to an unknown planet due to a comet impact. Olima can only survive for 30 days, and within 30 days, he must find the missing spaceship parts and escape from the planet. The game sounded interesting, but after watching his grandson play for a few hours, Sam’s grandfather commented, "Although it may be good for the child’s eye-hand coordination, it’s a waste of time because the game has nothing worth learning."This is also a typical misconception that important knowledge is often gained from the subjects taught in schools, and the rest is just "meaningless entertainment". But in fact, games can also generate knowledge.

Jing Sun (Translator of "Games Change Learning: Game Literacy, Critical Thinking, and Future Education"): From the perspective of consumption, in our traditional culture, games and work learning are a set of binary opposing expressions, and this evaluation of traditional games has more or less influenced people’s views on digital games. From the perspective of production, although people currently know that games can play serious functions other than entertainment, and can be used in various scenarios such as education and medical care, there are very few such game products, and the public does not have much access to such games.

Furthermore, contemporary attitudes towards games are mainly divided into "addiction school" and "addiction school". It is obvious that the "addiction school" misunderstands games and advocates that all games are bad. On the contrary, the "addiction school" exaggerates the entertainment function of games and believes that all games are good.Both views are also generational differences between "digital natives" and "digital refugees," but both views are misconceptions of gaming, and ultimately a lack of adequate game literacy.

Upper Study: Game literacy is a very important concept proposed by Professor Ji in the book. What is game literacy?

James Paul Gee: When people play video games, they are learning a new kind of literacy. As an important part of digital literacy, game literacy is not just the ability to understand the game or play the game, but the ability of the player as an active participant to "control" the game symbol system in turn. In the process of playing, the player can not stop at "input" – one-way passive acceptance of the game content, but also be able to "output" – active and critical gaming experience.

In the book, I distinguish between "lowercase games," which are the software you play, and "uppercase games," which are not just the software but also the social interactions and social resources that go with it, so that players can put the game into a social context, go beyond the game itself and reflect on it, discuss it, and even modify it.What we should be focusing on is "capital games," that is, games and all the social elements associated with them. Now, players make this very clear.

Sun Jing: As far as the term "game literacy" is concerned, Professor Ji has laid a solid theoretical foundation for this concept from the perspective of linguistics and pedagogy, which is also the biggest gain I have gained from translating this book. I believe that game literacy is an active and critical game experience. One is the ability to read games, emphasizing the evaluation of games for specific game works, and to understand games in specific social and cultural contexts. The other is the ability to use game writing, that is, to modify and create games, and eventually to use games to express themselves.

When it comes to reading and writing, we usually think of words. Can games become the same medium as words?

Sun Jing: Of course, and it has already happened. In short, game thinking is a way of thinking that solves problems through trial and error, with initiative, exploration, and criticism.Today’s young people are all "game generation", growing up in the infiltration of games. Through games, they can understand traditional media such as literature, television, film, painting, etc. It can be said that the "sense of game" is everywhere, becoming a way for them to understand the world.

James Paul Gee: We’ve known for a long time that people can learn from all kinds of media experiences, just as they learn from real-world experiences. It’s true that sometimes they can’t remember whether what they’re learning came from the real world or from a medium. Games are also gradually becoming a medium like books, and have a deeper impact on people than books. In other words,Books can tell us what an electron is, but games can make us an electron.

"The Secret of the Game"

Laura in the game Tomb Raider: The Last Revelation.

Upper Study: Not everyone who plays games is successful in translating the advantages that come from gaming into their daily lives. What’s going on with some deep gamers who benefit from gaming, while others run into trouble?

James Paul Gee: The same is true for books. What you get out of a book depends on what you read, how you read it, and who you read or discuss with. Compared to other types of reading, a romance novel may not be "spiritual food for thought and practice."But if you read it with a critical perspective and "read it like an author," thinking in your head how to use it, how to change it, how to make it a spiritual imagination, then novels like this can also pay off.

Sun Jing: This is still related to game literacy. If you passively accept the content conveyed by game producers and game works, then players will still have nothing to gain except entertainment pleasure. Even hard-core players, some people are just immersed in the game, excessive consumption of time and money, affecting real life; while others may repeatedly refine strategies, optimize tactics, and become world esports champions. If you want to gain something from the game, you must have enough critical thinking and game literacy, be able to understand the game, and more advanced, be able to use the technical language of the game to solve real life problems.

Upper Study: Whether it is learning or gaming, difficulty and skills are the key parameters. In games, it is very common to not give up even if you are turned into a slag in seconds, and it is very common to not sleep until you complete the level. Why can players enjoy immersing themselves in the game, but be hesitant to learn?

James Paul Gee: This can be called the secret of games. I’ve played a lot of games and found that a good game has a characteristic: almost every problem has multiple solutions. Players can choose strategies that suit their learning, thinking, and acting styles, which is a great motivator and a rich resource for reflecting on their behavior and problem-solving. I wrote this book to help people uncover this secret, find effective ways to coordinate game skills and task difficulty, and then apply the corresponding game thinking to learning to make learning fun and effective.

Upper Study: Professor Ji mentioned in the book that one of the spiritual cores of the game is critical reflection. How is criticism reflected in the game?

James Paul Gee: I had this experience in the game Tomb Raider: The Last Revelation. You play as Lara, a teenage girl, who follows an archaeologist, Professor von Croix, on an expedition through a Cambodian temple. The professor once told Lara to follow him and not stray from his path. But I found that if you follow the professor’s orders, you risk missing out on a lot of hidden treasure. Good games have a mechanism that encourages players to try, question and break the rules, and such experiences not only enhance the fun of the game, but also cultivate critical thinking.In this way, players no longer rely on various operation guides, get rid of the established routine of completing tasks, and even jump out of the rules. They will also reflect on the values that the entire game mechanism has shaped.

Jing Sun: It can be said that critical reflection underpins game thinking. In fact, critical reflection may not have been ubiquitous in the general public at every stage of history, from Plato’s "The Parable of the Cave" to Kant and Foucault’s "What is Enlightenment". At present, people are faced with too much information, and the discourse of power operates in more subtle ways in daily life, which can also affect the way some people understand the world. Because of this, we need to emphasize the cultivation of critical thinking.

James Paul Gee: Just to add that critical thinking is not the same in different fields of knowledge and practice, for any branch of science, law, game design, or gardening. Critical thinking involves understanding how to make and use knowledge, principles, and methods in a given field to discover, to criticize, and to solve problems. In order to produce critical thinking in any meaningful dimension, we need to teach people how to acquire knowledge in that field, for example, the spread of viruses, the nature of video games, or the role of government, and how to use that knowledge to cooperate with people to solve problems and reach effective criticism,The purpose of criticism is to construct, not to destroy. We need to use knowledge as a tool, not rote for exams.

"The game is always changing."

But the problem we have to face is that the game industry is mixed, and not all games are suitable for teenagers. What kind of digital games can have great appeal and practical benefits for children?

James Paul Gee: Like choosing a book, teenagers are left to decide on their own which games are good. In any case, we want teenagers not to jump in without thinking, but to think like designers and ultimately learn to "design" their lives with their own experiences, using a variety of different tools and effective ways to become good people. They will also become teachers and parents, and hopefully they will be able to "design" quality experiences for their children and students.

We can learn from games that schools should not be designed as warehouses of past knowledge, but as a source of imagination that can make life and society better.

Jing Sun: The quality of game works is uneven, which is normal, because novels, movies and other art works also have the same problem. Teenagers are still in the stage of exploring the world and learning to learn, so it is not suitable for game products that emphasize consumption. Consumption here includes both money consumption and time consumption. Therefore, video games that emphasize exploration and creation with one-time payment are more suitable for teenagers to play.

As for how we can learn from good video games to design learning models and education systems, Professor Ji gives a detailed answer in the book. He lists 36 principles, including building situations, encouraging exploration, and understanding fun groups. This kind of education can not only make children feel interesting and learn knowledge, but more importantly, it can cultivate their way of thinking, which will benefit them for life.

The current challenge we are facing is how to use the unique projective identity of games to construct meaningful "second classrooms" outside of school education and in the game world. This poses a challenge to current game design. Can we change the crude way of mass production of games that look at money, and make games that are not only formal and slogans, but also thought-provoking?

James Paul Gee: I talk a lot about projected identity in my books. Projected identity in a video game is when the player projects their identity on a virtual character or stand-in, performing some form of action, and the player accepts the stand-in’s values, goals, and identity.I believe that we are also adapting to our new identities in the real world in the same way. If we want to learn science, we need to accept being a scientist before we can really use scientific knowledge in depth.

Developing a science game is easier for students to experience as a scientist than learning, at least in the United States. In reality, however, schools can do the same if the school space is properly adjusted to have a strong interaction with the world outside the school, the virtual world, the simulation world and the game world.

We need to change not only the profit-driven approach to the mass production of games, but also current classroom teaching and schooling to develop problem-solving strategies and plan for an entirely new future. In the United States, this often stems from the need for standardization and profit in the textbook industry, at the expense of critical thinking and problem-solving. Putting multiple design technologies (including literacy) at the service of design thinking, problem-solving in deep collaboration, and ensuring that we all serve in a rapidly changing, high-stakes complex world will only get better when people discover the importance of this approach. For now, we must pay more attention to the future and use the past to imagine the future, otherwise we humans will not have the future.

Driven by the digital revolution, new technologies such as virtual reality (VR), augmented reality (AR), and artificial intelligence (AI) are changing the learning environment. Will games under the new technologies affect people’s learning ability more deeply?

James Paul Gee: It’s critical for people to realize that digital games are a very cutting-edge and rapidly changing technology. If you compare games from 1995 to games today, there are a lot of differences between the two. New game genres are being discovered and made. The types of games we’ve made, maybe only 1% of future games, still have a lot of room for imagination and creativity. Games are always changing, and this trend will continue as games merge with other technologies like VR, AR, and AI. Emerging social games and cooperative games will also be developed. This is a powerful technology that is undoubtedly critical to economic, cultural, and even social development.

People need to realise that when it comes to books, most of what they hear are "bestsellers". However, there is an important and growing industry of indie games that make games from the fields of art, medicine, design, science, collective intelligence and more. Above all, it is important to realise what digital game technology really means. It is a virtual imagination, based on important choices, strategic thinking and learning from failure. It is also an external active imagination, based on well-designed and carefully directed virtual experiences that allow players to merge their identity with real-world experiences.

Sun Jing: I also think that the answer is yes. In the real world, learning resources and feedback cycles are limited, and games can create more diverse and rich learning scenarios by simulating reality and fiction. For example, there are VR games that specifically train medical students to perform surgery, which can provide operators with real-time feedback and accurately complete surgical training.

Good games typically convey knowledge and shape people’s way of thinking, while good educational games can also stimulate interest in learning, create a more immersive learning environment, and provide a more fulfilling formative evaluation.With them, you and I can not only become the "number one player", but also benefit our future learning and lifelong education.

"Games Change Learning: Game Literacy, Critical Thinking, and the Future of Education"

?By James Paul Gee

Translated by Sun Jing

East China Normal University Press

　　Introduction: Friends are very familiar with Xiaomi and mobile phones. In everyone’s impression, Xiaomi mainly produces mobile phone products. In 2013, Xiaomi launched the self-developed Xiaomi TV. How about Xiaomi TV? Most friends are very curious about this issue. How is the performance of Xiaomi TV? What are the characteristics? You can take a look at the introduction below. Although Xiaomi has been engaged in TV production for a long time, the quality of the product is completely fine.

　　Although there are not many TV products launched by Xiaomi, the reputation of Xiaomi TV has been good since its launch, especially among young users. It can also be said that this is a TV product specially developed for the younger generation. It is very advanced in terms of production technology and manufacturing process. It is also equipped with independent Bluetooth and audio, which makes many friends feel very cool. What else are the specific features? Friends may wish to learn about it together.

　　Features of Xiaomi TV:

　　First, the Xiaomi TV uses an ultra-clear screen design. It can be said that the clarity of this TV is more than 4-5 times that of other TVs, and the picture is enhanced with high definition technology. The LCD screen design is used in the panel of the TV, which can appear more distinct and outstanding in terms of brightness.

　　Second, the TV can be more high-quality in terms of sound effects, enabling a sound experience similar to that of a movie theater. An independent sound system is installed inside the TV, achieving high-quality sound in terms of sound.

　　Third, the operating system is provided by an independent TV, with a lot of free TV programs built in. It can be said that Xiaomi TV is a model of smart TV. Users and friends can watch those high definition programs they like at any time when using the TV, and it is free!

　　Fourth, the Xiaomi TV is designed with a high-speed CPU, with a 4-core processor inside, making even large-scale games run smoothly. Friends don’t have to worry about getting stuck.

　　How about Xiaomi TV? The above is the explanation of this problem. Friends can find that Xiaomi TV is still very good. It is also slightly better than other products in terms of workmanship, and it adopts a narrow frame design, which can look more fashionable than other TV products. The external Bluetooth controller can make the functions of games play to the extreme, and it can be said that there are absolute advantages in video playback and games.

　　China Overseas Chinese Network, May 23rd, according to the French "European Times" reported that recently, Chinese tourists in Paris by taxi was asked to swipe the card after the credit card was stolen brush 140,000 RMB news by the media report, caused the French National Assembly members, France-China Friendship Group Chairperson Chen Wenxiong’s attention and attention, he immediately instructed the team members and the party @Mr. Jiliang, get in touch, detailed understanding of the stolen brush situation.

　　On May 21, after learning the full story of the incident, Congressman Chen Wenxiong immediately wrote to the Paris police chief, Didier Lallement, to draw the director’s attention to this case and such cases against tourists, especially Asian tourists, and to improve the security situation. Afterwards, Congressman Chen Wenxiong also wrote to the State Secretary for Europe and Foreign Affairs, Jean-Baptiste Lemoyne, as well as the Paris Tourism Bureau, Shapira, and the Deputy Mayor in charge of tourism in Paris, demanding that tourism safety be taken seriously and the tourism environment in Paris and France be protected.

　　In the letter, Congressman Chen Wenxiong detailed the experience of Chinese tourists to the police chief, and handed over the photos of the suspected driver and the suspected license plate number to the La Le Mans commissioner. He hoped that the police would solve the case as soon as possible to ensure the safety of tourism in Paris. For many years, due to prejudice against Asians and other reasons, Asians in France have often been the target of criminals, and violent crimes have also occurred from time to time, he wrote in the letter. Recently, illegal activities against Asians are still very rampant, and the cases of Chinese tourists have triggered discussions on social media, once again confirming the universality and seriousness of this situation. Public security issues involve the daily lives of every citizen, including Asians, and the experience of tourists in France has also greatly affected the international image of France. Chen Wenxiong drew the police chief’s attention to the law and order situation, especially illegal crimes against Asians, and said he would continue to pay attention.

　　Chinese tourists stolen 140,000 yuan

　　On May 19, Mr. Jiliang, a Chinese tourist, sent a message on his Weibo to remind his friends in France that he took a taxi from Galeries Lafayette general merchandise mall to the airport. After being asked by the driver to swipe his card, the card was stolen. He said: "I just got off the plane and received the credit card consumption information, and the total amount of continuous consumption is about 140,000 (RMB). I was on the plane at the time of consumption, and the card was also at hand, so there is no doubt that it was stolen. If you think about it carefully, it should have been in Paris yesterday. The driver kept saying that he had no cash on him and insisted on swiping the card, so he stole my credit card information. And he deliberately chatted with me on the car and found out about my approximate flight time, so he stole it when the bank called but I couldn’t answer. At that time, the driver asked me to change the card to pay on the grounds that I failed to swipe the card for the first time. And this’China Merchants Bank Card ‘locked the card for me at the first time because the transaction was unsuccessful, so I avoided greater losses. "He said that he also felt that this person was a little strange, so he took a photo of this person. According to his experience, he only used these two cards in taxis. He thought it was the taxi driver at that time.

　　After the Weibo of @Mr. Kira, many netizens with the same experience complained that they were also stolen and swiped, and everyone recognized from the photos that they were stolen and swiped by the same driver. The experience is similar: taking a taxi near Lafayette, the driver said he had no money to change, asked to swipe the card, and then was asked when he would return to China, when he would take the plane, etc. During the flight, he stole the credit card. It’s just that some were stolen and swiped, and some were not successfully stolen due to bank security measures.

　　After Mr. Kira’s Weibo was sent to WeChat Moments such as French tour guides, it also caused friends living in France to complain, saying that they had similar experiences.

　　Theft is crazy, the Chinese Embassy in France has issued a reminder

　　Credit card theft is nothing new in France. According to the National Observatory of Crime and Criminal Punishment (ONDRP), the crime of bank card theft in France has been on the rise in recent years. From 2010 to 2013, the number of bank card theft crimes in France rose by 67% in the four years. By 2014, the number of victims reached 451,000, with more than 905,000 bank cards stolen at least once, with an average amount of 112 euros. In 2016, the data reached 1.20 million, and in 2018, the rate of bank card theft in France was the highest in Europe. 69 out of 1,000 cards were stolen. The losses are huge. Figures show that in 2014, the total cost of stolen credit card user information in France amounted to more than 500 million euros.

　　As early as August 23, 2017, the Chinese Embassy in France issued a reminder on its website to prevent the theft of French credit cards. This reminder has been hanging on the website of the Chinese Embassy in France to this day. It is reminded that recently, when a number of Chinese tourists were paying for a taxi in Paris, the driver falsely claimed that his company only accepted bank cards for payment, and used the bank card replicator to copy the passenger’s bank card information during the card swiping process, and then used the consumption or withdrawal method to steal the credit card, causing the victim to suffer economic losses ranging from a few thousand yuan to tens of thousands of yuan.

　　Reminder that France expressly stipulates that taxi drivers must accept passengers to pay the fare in cash or bank cards, and provide machine-printed invoices. As a precaution, the embassy advises Chinese tourists to use small denominations of cash to pay the fare as much as possible. If you really need to use a card to pay, you should avoid letting the taxi driver operate the card swipe, and remember to ask the driver for a ticket. Once you find that the bank card has been stolen, immediately contact the card issuer to report the loss and go to the local police station to report the case.

　　In fact, taking a taxi and swiping the card is only a small part of the stolen credit card. And most of them are because of the stolen credit card information, spending on the Internet or Uber. A reader told reporters that he suddenly found in his bank statement that there were many more consumption that he did not know, one is shopping on the Joom.com.GB website, the other is using Uber, each time the cost is not high, but it is used frequently, more than a dozen times, stealing more than 400 euros.

　　The Chinese Embassy in France said in its repeated security warnings that Chinese tourists visiting France must carefully read the security reminders issued by the website of the Chinese Embassy in France and the Chinese Consular Service Network before their trip, understand the situation in France, pay close attention to the social security situation in France, and be vigilant. Pay attention to personal and property safety, properly keep personal belongings and identity documents, and enhance self-security awareness. The reporter believes that travelers should do their homework before coming. In fact, such theft crimes have been reminded by the embassy and there are many reports in the media. These are all valid for a long time. With a little attention, tragedies may be avoided.

　　France is the top destination for Chinese tourists, spending 4 billion euros a year

　　A recent French government announcement said that France received 89.40 million foreign tourists in 2018, an increase of 3% over 2017, setting a new record. Asian tourists were the most prominent in terms of growth, with an increase of 7.4%. Tourism, one of the key sectors supporting the development of the French economy, generated 56.20 billion euros in foreign tourists in 2018, an increase of nearly 5% over the previous year. The French government has set a goal of attracting 100 million foreign tourists by 2020.

　　Chinese tourists are the largest group of Asian tourists and contribute a lot to French tourism. In 2018, a total of 2.20 million Chinese tourists arrived in France for tourism, a record high, with an average stay of 6 days. Last year, Chinese tourists spent a total of more than 4 billion euros in France. Among them, 3.75% of Chinese tourists came to France for shopping. The French government has set a goal of attracting 5 million Chinese tourists by 2020. However, France’s tourism safety has been fiercely criticized by Chinese tourists: using cash, being robbed; swiping cards, being stolen and swiped, where do you let tourists go?

　　Recently, French Secretary of State Jean-Baptiste Lemoyne announced the establishment of a working group on sustainable tourism, composed of the French Environment and Energy Management Agency, the Ministry of Ecological Transition and Solidarity, the Ministry of Foreign Affairs, the Ministry of Economy, and the French Tourism Development Agency. It will be responsible for providing strategic and specific recommendations for the sustainable development of French tourism to meet environmental, economic and social challenges. He asked France to strengthen the quantitative and qualitative analysis of international tourists, and to study their travel patterns, economic benefits and jobs, so that the government can formulate guiding policies to enhance the diversity of French tourism destinations. The reporter believes that the Ministry of the Interior should also be included. After all, for tourists, safety is a top priority. Without personal safety, other improvements are nothing but water and trees.

　　Chen Wenxiong, taking the case of Chinese tourists being victimized as an example, wrote to Lemoyne to pay special attention to tourism safety issues. Only by continuously paying attention to and improving French safety issues can we maintain the sustainable development of French tourism and achieve France’s ambitious goals.

　　Mr. Chan Man-hung has long been concerned about law and order issues in France, especially racial crimes such as robberies against Asians. He also suggested the establishment of a working group on law and order and anti-racial discrimination to assist the government and the police in finding effective solutions to racial crimes against Asians.

　　In early trading today, class A shares continued to fluctuate and adjust, and the transactions of the two cities showed a trend of further shrinking, indicating a strong wait-and-see atmosphere in the market.

　　On the disk, supply and marketing cooperatives, Huawei Hongmeng, ST, controllable nuclear fusion and other plates are leading the way, PEEK materials,Electrical equipment, winemaking, and other sectors led the decline.

　　Contrary to the trend

　　Stocks bucked the trend and opened higher in the morning, with the sector index rising by more than 3% at one point, and the half-day transaction exceeded yesterday’s full-day transaction.,Wait for multiple straight lines to pull the daily limit;Boundless one-word daily limit, and there are up to nearly 200 million shares on the daily limit waiting in line.

　　A few days ago, the Ministry of Transport, MIIT, the Ministry of Agriculture and Rural Affairs, and the All-China Federation of Supply and Marketing Cooperatives jointly issued the "Guiding Opinions on Accelerating the Integrated Development of Rural Passenger and Freight Mail" to further promote the integrated development of rural passenger transportation, freight logistics, and postal express delivery, so as to better meet the needs of rural people for travel, freight logistics, and delivery services.

　　The most typical role of supply and marketing cooperatives is to provide a distribution channel for the crops produced by farmers. In this process, supply and marketing cooperatives participate in the whole process of crops from production to processing, cold chain storage, and circulation to urban wholesale and retail markets. The goods sold by supply and marketing cooperatives include crops, agricultural materials, and at the same time, they also provide a series of services such as waste recycling, financial leasing, catering and accommodation. Therefore, supply and marketing cooperatives involve many industries. These industries are mainly industries that revolve around rural economic development and are strongly related to agriculture.

　　The All-China Supply and Marketing Cooperative has said that by 2025, the whole system will build an agricultural socialization service system from top to bottom, the land trust area will reach 150 million mu, the scale of agricultural socialization services in each link will reach 300 million mu, and the service will drive small farmers to 50 million households or more.

　　According to the China Research Institute of Industry’s "2023-2028 China’s supply and marketing cooperatives industry development status analysis and investment strategic planning consultation report" data, the modern distribution service network of supply and marketing cooperatives has been continuously improved. At present, the supply of chemical fertilizers accounts for 70% of the social fertilizer consumption, undertakes 70% of the national light storage task, and the recycling of renewable resources accounts for nearly 50% of the whole society. It has initially formed a connection between the origin and the consumption end pointThe market network plays an active role in ensuring the supply of "vegetable baskets", smoothing the domestic circulation, and promoting domestic demand.

　　Said that supply and marketing cooperatives, as one of the important distribution channels in rural areas of our country, can provide relatively flat sales channels for agricultural products, thereby reducing the cost of farmers to purchase agricultural materials. In addition, the participation of supply and marketing cooperatives in the agricultural materials sales link is also conducive to the integration of agricultural materials enterprises in our country, thereby driving the industry concentration. Enterprises that belong to the supply and marketing cooperative system or can cut into the agricultural materials sales system of supply and marketing cooperatives are expected to benefit.

　　"Pure Blood Hongmeng" is coming soon

　　HuaweiThe volume rose, and the plate index rose by more than 2% during the session. The half-day transaction was close to yesterday’s full-day transaction.After opening slightly lower, it rose sharply, rising by the 20% daily limit in only about 15 minutes, and the stock price hit a new high in more than 3 months;Then it rose by the limit of 5 on the 6th, setting a new record high.,,Also strong sealing plate.

　　According to the news, Huawei will hold an important event on January 18. Previously, Yu Chengdong revealed that the new HarmonyOS NEXT developer preview will be open to all developers in Quarter 1 this year. Therefore, the market generally anticipates that HarmonyOS NEXT will be officially announced at this event.

　　In his 2024 New Year’s letter, Yu Chengdong proposed to open a new decade of Huawei’s end point future development. He specifically mentioned that to build a strong Hongmeng ecosystem in the future, 2024 is a key year for the original Hongmeng, and will accelerate the development of various Hongmeng native applications.

　　In his New Year’s speech, Hu Houqian, chairperson of Huawei, also revealed that Huawei is expected to achieve sales revenue of more than 700 billion yuan in 2023, end point business is higher than expected, and the competitiveness of smart car solutions has been significantly improved.

　　HarmonyOS NEXT is known as the "pure blood version" Hongmeng system, which will remove the Linux kernel and AOSP code, and completely use the Hongmeng kernel and Hongmeng code. This means that HarmonyOS NEXT will no longer provide Android system compatibility, and APK installation files cannot be opened in the new version of the system.

　　Research firm TechInsights recently released its latest forecast for Android and Android in 2024iOS will continue to maintain its global dominance, but its share in the Chinese market will be cannibalized by Huawei Harmony OS. From 2024, Harmony OS will become the second largest smartphone operating system in the Chinese market.

　　IDC data also shows that as of November 2023, Huawei’s mobile phone market share in the domestic mobile phone market reached 14%. IDC forecasts that in 2026 ChinaThe number of devices connected reached 10.25 billion, and it is conservatively estimated that Huawei’s OpenHarmony + HarmonyOS market share will reach 16% in 2026.

　　It is believed that Hongmeng C-end is expected to be fully rolled out, and "pure blood Hongmeng" PCs and mobile phones are expected to be released. Mobile end, Huawei has fully cooperated with partners and developers in 18 fields to fully promote the development of Hongmeng native applications. PC end, if Hongmeng PC has a new product release, it will initially be oriented towards government affairs,And other related industries are expected to increase their volume.