标签归档 西安耍耍网

Strike while the iron is hot, the grain will be abundant, and it will be auspicious to welcome the first day.

From the 13th to 15th day of the first month of 2023, the Dunhuang Municipal Bureau of Culture, Sports, Radio, Television and Tourism, the Dunhuang Cultural Center and the Dunhuang Ancient City Scenic Area jointly presented the large-scale Dunhuang folk intangible cultural heritage performance "Dunhuang Iron Flower" to the general public, which was the first time that the second Dunhuang Ancient City Light Show joined the performance of intangible cultural heritage.

Tie Hua is a large-scale traditional folk fireworks, and it is a folk cultural performance skill discovered by China ancient craftsmen in the process of casting utensils. It started in the Northern Song Dynasty, flourished in the Ming and Qing Dynasties, and has a history of more than a thousand years. "Tie Tie Hua" originated from the sacrificial activities of craftsmen. According to legend, at the beginning of each year, before the opening of the five craftsmen, the first craftsmen will set up a flower shed through consultation, and set up a god shed in the north of the flower shed, facing the south, and choose an auspicious day to offer various sacrifices in laojunmiao and the Temple of Fire in the county. After that, all the people in the shops and shop names of the five craftsmen carried the statue of the old gentleman enshrined in our shop and marched in line, blowing and beating and setting off firecrackers all the way to the shed. All craftsmen’s shops along the way should set up incense table offerings to welcome them. After the team arrived at the shed, they put the statue of the old gentleman in the shed and held a sacrificial ceremony, asking the old gentleman and Vulcan to bless peace throughout the year, prosperous business and wealth in all seasons. Start playing flowers at night. Most of the people who take part in the flower-playing are craftsmen in various stores. Before the flower-playing, they should bow down and change clothes in the shed, asking the gods to protect their safety and avoid burns.

The event of Dunhuang Ancient City was held for three days, and the cumulative number of visitors reached more than 3,000, which added some flavor to Dunhuang people after the Spring Festival holiday. The artists who participated in this performance mentioned in the interview that as an intangible cultural heritage in China, Tiehua has a long history of skills, magnificent performances and grand scenes. Usually, more than a dozen flower-beaters are needed to stick one after another, one by one, between the furnace and the flower shed. One stick of iron flower soars into the sky, and another stick comes one after another. The sticks are connected in an endless stream. The iron flower splashes, meteors are like waterfalls, firecrackers are ringing in unison, and the sound shakes the sky. "We also hope that through such performances, the general public can see, understand and participate in the intangible cultural heritage, and at the same time express the good wishes of’ striking while the iron is hot, the grain will be abundant, and it will be auspicious for the country and the people.’"

Lanzhou Daily All-Media Reporter Fei Yongzhen Wang Xuan Bao Xuefeng Wen/Poster/Video

Shi Yuhan, editor of the first instance

Liu Yuwei, Duty Officer of the Second Trial

Wang Wenxue, Editor-in-Chief of the Third Trial.

Review on the Management of Nanxin Technology’s 2023 Annual Board of Directors

The operating comments of the Board of Directors of Nanxin Technology in 2023 are as follows:

  I. Discussion and analysis of business conditions

  In 2023, influenced by macro factors such as weak terminal market and slow economic development, the global and even domestic semiconductor market is under great pressure. According to the data of the World Semiconductor Trade Statistics Organization (WSTS), the global semiconductor market scale is expected to decrease by 9.4% to 520.1 billion US dollars compared with the same period of last year. With the advantages of technological innovation, product research and development and customer barriers, the company enriched product categories and improved product layout, and achieved steady growth in performance during the reporting period.

  During the reporting period, the company achieved an operating income of 1,780,402,300 yuan, an increase of 36.87% compared with last year; The net profit attributable to shareholders of listed companies was 261,357,500 yuan, an increase of 6.15% over the same period of last year; The gross profit margin of the main business was 42.30%, a decrease of 0.74 percentage points compared with the same period of last year.

  At the end of the reporting period, the company’s total assets were 4,461,859,900 yuan, an increase of 93.63% over the end of the previous year; The net assets attributable to shareholders of listed companies were 3,699,036,800 yuan, an increase of 244.34% over the end of last year. In line with the profit distribution conditions, the company actively promotes the profit distribution to shareholders. In 2023, based on the total share capital of 423,530,000 shares, the company plans to distribute a cash dividend of 118,588 2.8 yuan (including tax) for every 10 shares, accounting for 45.37% of the net profit attributable to shareholders of listed companies in 2023.

  (a) the overall operating condition is stable, and the performance in a single quarter continues to improve.

  In the case of the overall market downturn, the company has continuously broadened its product layout around application scenarios and continuously introduced products with market competitiveness, and its performance has continued to improve. The company’s operating income in each quarter in 2023 was 285,668,200 yuan, 374,791,500 yuan, 545,396,400 yuan and 574,546,200 yuan respectively, and the annual performance maintained an overall upward trend. In 2023, the gross profit margin of the company’s main business was 42.30%, a decrease of 0.74 percentage points compared with 2022, and its profitability remained stable.

  (B) Insist on increasing R&D investment and increasing the achievements of R&D teams.

  During the reporting period, the company invested 292,517,100 yuan in R&D, an increase of 57.02% over the same period of last year; By the end of the reporting period, the number of R&D personnel in the company had increased to 378, an increase of 32.17% over the same period of last year, and the number of R&D personnel accounted for 65.40% of the company.

  In 2023, the company obtained 29 new authorized invention patents, and accumulated 89 patents, all of which were invention patents. The company has added seven core technologies, all of which are independently developed, namely, lithium battery monitoring technology, zero-voltage switching charge pump control technology, low-voltage self-starting technology, secondary control fully integrated soft-switching Fyback technology, SmartHighSideDriver technology, automotive smart fuse technology and automotive antenna LDO technology, and all of the above technologies have been applied to the company’s products.

  (3) Enrich product models and actively expand emerging application fields.

  As one of the leading analog and embedded chip design companies in China, the company continuously improves product layout around application scenarios to provide customers with better end-to-end complete solutions. While deeply cultivating the original advantageous fields such as smart phones, the company is also actively expanding into the fields of automotive electronics and industrial applications.

  1. Key investment in automotive electronics business, and significant progress has been made.

  According to the data of China Association of Automobile Manufacturers, in 2023, China’s automobile production and sales reached 30.161 million and 30.094 million respectively, up by 11.6% and 12% respectively, and the annual production and sales both reached record highs. Benefiting from the growth of the automotive electronics market and several new automotive products, during the reporting period, the company achieved an operating income of 30,641,000 yuan in the field of automotive electronics applications, an increase of 89.02% over the same period of last year, and the products were introduced to many well-known head customers in the industry.

  The company attaches great importance to the automotive electronics business, invests a lot of resources, and develops several projects at the same time. The company cut into the automobile head manufacturer from the vehicle-mounted wireless wired charging, and with the ability of rapid iteration and continuous innovation, it constantly expanded the layout of new categories, and carried out product layout planning in the fields of automobile instruments, intelligent cockpit, ADAS and BMS. During the reporting period, the company’s USB and wireless charging solutions were mass-produced at the client; High-performance DC-DC power chips, HSD chips, E-fuse chips and other new products have achieved scale sample delivery at the client, and some customers have entered the fixed-point design stage of the project.

  2, the smart phone power management chip covers the whole link, so as to improve the single-machine value.

  During the reporting period, the company’s mobile phone wired charging chip continued to introduce products with higher integration and higher performance, which can achieve a maximum fast charging power of 300W, further maintaining its leading position in the industry and helping customers further improve the charging power and experience of products.

  Through the application scenario traction, the company improved the product layout of the overall charging link of smart phones during the reporting period, and achieved full coverage of wired charging, wireless charging, screen driver chips and lithium battery protection chips. With the help of wired charging chips, the company has reached a deep cooperative relationship with domestic mainstream mobile phone manufacturers, and actively promoted the introduction of other product lines in the field of mobile phones, improving the stand-alone value of the company’s products in mobile phones.

  3. Enrich the product matrix and actively expand the industrial application market.

  The company continues to enrich product categories and plans to achieve end-to-end product layout in the industrial field; Actively expand the market of products in industrial and other fields, and achieve certain results in the fields of energy storage, drones, power tools, communications, etc., and it is expected to be further introduced into industrial power supply, AIPower and other fields in the future.

  (D) the construction of reliability laboratories, improve quality management.

  The company attaches great importance to quality management and establishes a quality management system according to the requirements of TS16949. The product quality has been recognized and trusted by many well-known domestic terminal manufacturers. During the reporting period, the company successfully completed the highest level certification of ISO26262 functional safety management system -ASILD level certification, and the overall product quality system moved to a new level.

  The company actively builds its own test center, and obtains instant, accurate and complete feedback data by customizing specialized test procedures for key nodes in the process of new product research and development, thus giving positive effects to product research and development to the maximum extent. In 2023, the company has completed the construction of the second phase of the reliability laboratory. With the second phase of the laboratory put into use, the company’s quality management ability will continue to gain.

  (E) Perfect supply chain management to improve product competitiveness.

  The company attaches great importance to the construction of supply chain capacity, seeks cooperation with leading manufacturers in the industrial chain in supplier selection, and has established efficient linkage mechanism and long-term stable cooperative relationship with suppliers such as upstream wafer manufacturers and packaging and testing manufacturers.

  The company’s main wafer suppliers and main packaging and testing suppliers are mainly well-known enterprises in the industry. They not only have advanced production technology to ensure the yield and consistency of products, but also are local partners, which is conducive to the independent control of the company’s supply chain, which can effectively guarantee the company’s capacity supply and reduce the impact of capacity fluctuation on the timeliness of product delivery. At the same time, because the company tilts its production capacity to the head supplier and increases the demand for orders, it can gain a better price advantage. In addition, through strategic cooperation with upstream suppliers and the development of their own processes, the company can maintain the leading position of products in wafer manufacturing process and packaging process, and further improve the competitiveness of products.

  (six) pay attention to personnel training and establish a long-term incentive system.

  In the process of development, the company always regards talents as the core resources of the company, and does a good job in talent construction for the large-scale growth and long-term development of the company. In 2023, the company actively broadened the channels for introducing talents, efficiently integrated R&D resources, and continuously optimized the talent team. By the end of the reporting period, the company had a total of 578 employees, including 378 R&D personnel, accounting for 65.40% of the total number of employees, of which 55.56% were R&D personnel with master’s degree or above.

  In order to promote the construction of talent echelon, the company pays attention to employee training, optimizes talent training scheme, improves the construction of talent training system, and standardizes internal training management and professional technology sharing and exchange system. During the reporting period, the company formulated the restricted stock incentive plan for 2023. Through the implementation of the restricted stock incentive plan, 8,701,394 restricted shares were granted for the first time, which fully mobilized the enthusiasm of the company’s employees and effectively combined the interests of shareholders, the company and employees, so that all parties concerned about the long-term development of the company.

  

  II. Description of the company’s main business, business model, industry and R&D during the reporting period.

  (a) the main business, main products or services.

  Nanxin Technology is one of the leading analog and embedded chip design enterprises in China. Its main business is the research, development, design and sales of analog and embedded chips, focusing on the field of power supply and battery management, and providing customers with end-to-end complete solutions. The company’s existing products have covered mobile device power management chips (including line charging management chips, wireless charging management chips, lithium battery management chips, and other mobile device power management chips), general power management chips, adapter power management chips, and automotive electronic chips. By building a complete product matrix, it meets the application needs of customers’ systems.

  With the business vision of "becoming the world’s leading analog and embedded chip enterprise", the company has launched high-performance power supply and battery management chips in the fields of consumer electronics, industry and automotive electronics with efficient research and development capabilities, excellent technological innovation capabilities and strict quality control capabilities, helping domestic chips to be self-controllable. The company has established an efficient linkage mechanism and long-term stable cooperative relationship with upstream wafer manufacturers, packaging and testing manufacturers and other suppliers, which has improved the company’s supply chain capability; The company has established an increasingly close partnership with terminal brand customers, kept abreast of the new direction and trends of demand-side technology in good cooperation, and conducted targeted R&D iterations on products, thus improving R&D efficiency. In the future, the company will continue to strengthen technology accumulation, increase R&D investment, continue to iteratively upgrade existing products, continuously enrich the product matrix, enhance its advantages in the field of consumer electronics, further expand its applications in industrial and automotive electronics, and strive to become the world’s leading analog and embedded chip enterprise.

  (II) Main business models

  During the reporting period, there was no significant change in the company’s business model. The business model adopted by the company is the Fabess model of peers in the industry, mainly focusing on the design and sales of chips, and outsourcing wafer manufacturing, packaging and testing to third-party wafer manufacturing and packaging testing enterprises.

  1. R&D mode

  The company adopts the business model of Fabess, and product design and research and development are the core of the company’s business. The company attaches great importance to the construction and management of R&D innovation system, and has long been committed to establishing a standardized product R&D process and quality control system to ensure that all product series can achieve high-quality product design, effective quality assurance and reliable risk management at all stages of R&D. The company’s specific R&D process includes business processes such as project establishment stage, project design stage, product verification and mass production stage to ensure that the R&D and verification processes of products can be effectively controlled and managed.

  2, procurement and production mode

  The company focuses on the research, development and sales of chips. By entrusting the wafer factory and the packaging and testing factory external processing to complete the wafer manufacturing and packaging testing, the company itself is only engaged in the testing of some chips. This model is technology-driven, flexible and efficient.

  In Fabess mode, the company mainly carries out research and development, sales and quality control of chip products, and the production of products is completed by outsourcing mode, that is, the company submits the integrated circuit data independently developed and designed to the wafer factory for wafer manufacturing, and then submits the manufactured wafers to the sealing and testing factory for packaging and testing. At present, the company mainly purchases wafers and their related packaging and testing services, and the company’s wafer foundry manufacturers and packaging and testing service providers are mainly well-known enterprises in the industry.

  3. Sales model

  At present, the company adopts the sales mode of "distribution is the main, supplemented by direct sales", that is, the company sells products through distributors and directly to terminal manufacturers. Direct selling mode means that the company sells its products directly to the end customers, and distribution mode means that the company sells its products to dealers outright.

  (3) the industry situation

  1. The development stage, basic characteristics and main technical threshold of the industry.

  1. Industry

  The company’s main business is the research and development, design and sales of analog and embedded chips, and its industry belongs to the integrated circuit design industry. According to the National Economic Industry Classification of People’s Republic of China (PRC) (GB/T4754-2017), the company belongs to "Computer, Communication and Other Electronic Equipment Manufacturing" in "Manufacturing", and the industry code is "C39". The integrated circuit design industry in which the company is located belongs to the encouraged industry stipulated in the Guidance Catalogue for Industrial Structure Adjustment (2019 edition) promulgated by the National Development and Reform Commission. The competent government department is the Ministry of Industry and Information Technology, and the industry self-regulatory organization is the China Semiconductor Industry Association.

  2. Overview of industry development

  (1) integrated circuit industry

  Integrated circuit industry is the core of information technology industry, and it is a strategic, basic and leading industry that supports economic and social development and guarantees national security. Integrated circuit products can be mainly divided into digital chips and analog chips according to their functions, in which digital chips refer to integrated circuit chips designed and operated based on digital logic and used to process digital signals, including micro-components, memory and logic chip adapter power management chips; Analog chip refers to an integrated circuit chip that processes continuous analog signals.

  As the market performance in the second and third quarters of 2023 was slightly better than expected, at the end of November 2023, the World Semiconductor Trade Statistics Organization (WSTS) raised its forecast for the global semiconductor market in 2023, from the previous US$ 515 billion to US$ 520.1 billion, and the global semiconductor market in 2023 decreased by 9.4% compared with that in 2022.

  According to WSTS forecast, the semiconductor market in all regions of the world will pick up in 2024, especially in America and Asia-Pacific region, which will achieve double-digit growth. It is predicted that the global semiconductor market will recover strongly in 2024, with a forecast growth of 13.1% to US$ 588.4 billion.

  In the long run, the global and China IC industry will continue to grow. In recent years, emerging industries such as new energy vehicles, 5G, autonomous driving, data centers, industrial automation, artificial intelligence, Internet of Things, and wearable devices will form strong future demand. In the next few years, the growth rate of communication, consumer electronics, data center and other fields will slow down, while the fields of automobile and industrial use will grow rapidly.

  China is the world’s largest demand market for integrated circuits, especially for high-end chips with high value. The import amount of chips far exceeds the export amount, which shows that there is a lot of import substitution space in the chip field in China. It has become an urgent problem for China’s high-end integrated circuit industry to realize self-control and import substitution. In order to promote the process of chip localization, in May 2015, the State Council released "Made in China 2025", which proposed that the chip self-sufficiency rate should reach 70% in 2025.

  According to the statistical bulletin of national economic and social development in 2023 issued by the National Bureau of Statistics, China’s annual output of integrated circuits in 2023 was 351.44 billion, an increase of 6.9% over the previous year. In 2001, the number of integrated circuits exported was 267.8 billion, down by 1.8% over the previous year, amounting to 956.8 billion yuan, down by 5.0% over the previous year, ranking fourth among China’s major commodity exports. The number of integrated circuits imported was 479.6 billion, down by 10.8% over the previous year, and the amount was 2,459.1 billion yuan, down by 10.6% over the previous year, ranking first among China’s major commodity imports.

  (2) analog chip industry

  Analog integrated circuit products have a long life cycle, and their downstream applications are widespread and scattered, which is a barometer of the development of the whole market. Thanks to the technology accumulation of the industry itself and the development of downstream application fields such as consumer electronics, smart home, intelligent security, automotive electronics and industrial control, the analog integrated circuit industry has maintained steady development. According to WSTS forecast, the global analog chip market scale will reach 84.1 billion US dollars in 2024, an increase of 3.7% compared with 2023.

  In 2023, the growth rate of China’s analog chip market will slow down, but it is expected to exceed 300 billion yuan, accounting for more than 50% of the global analog chip market. In the short to medium term, China will remain the largest analog chip consumer market in the world.

  With the domestic demand for analog chips in automobile, industry, communication and other fields, and the domestic analog chips have great room for improvement in localization rate, the analog chip market in China will continue to grow in the future.

  3, the technical level and characteristics of the industry

  In terms of high-power charging, the charging power of consumer terminals represented by mobile phones has gradually increased. The conventional 18W charging power has been gradually replaced by 33W, and some high-end models and flagship models have introduced charging power of 200W and above, which has driven the penetration rate and charging power of high-power charging to continue to increase.

  In terms of miniaturization charging, the third generation semiconductor technology and high integration scheme make the power density of adapters increase and the number of peripheral devices decrease, and miniaturization charging scheme becomes the market trend.

  In the end-to-end complete solution, the complete solution can reduce the system cost of the terminal manufacturer and shorten the product development cycle of the terminal manufacturer. For chip manufacturers, providing an end-to-end complete solution requires chip manufacturers to fully understand the whole system, break through the limitations of single product research and development, and have higher requirements for chip manufacturers.

  4, the main technical threshold

  The downstream applications of the company’s products include high-end consumer fields such as mobile phones and notebook computers, and automotive and industrial fields. Among them, the internal power management chip of mobile phone requires high volume, stability and consistency, and the company’s products are mainly used for charging management and battery management, which requires high safety and performance; Automotive and industrial application scenarios require high chips. Therefore, there are high technical barriers in the industry where the company is located.

  2. Analysis of the industry position of the company and its changes.

  (1) The company is one of the few companies in China that can directly compete with international manufacturers in the same industry and realize domestic substitution of high-end products.

  Analog and embedded chip companies with outstanding R&D strength and large-scale operation capability are mainly concentrated overseas. Nanxin Technology is one of the few companies in China that can directly compete with international manufacturers in the field of power supply and battery management and realize domestic substitution of high-end products. In the field of consumer electronics applications such as mobile phones, the company directly competes with international manufacturers in the same industry, and replaces the market share of some international manufacturers, helping domestic substitution of chips. Among the products represented by charging management chips, the key technical indicators of some models of the company have already possessed the performance of competing with international manufacturers or surpassing foreign competitors.

  (2) The company is the backbone in the field of domestic analog chips.

  After years of development, the company has been among the forefront of domestic analog chip design companies and has grown into the backbone of the domestic analog chip field. As a design company focusing on power management chips, the company’s products cover the whole charging link, and it is one of the few local enterprises with complete solutions from power supply end to equipment end. In the fields of smart phones, automotive electronics, industry and pan-consumption, the company has opened up the whole product application field, with rich product matrix, completed the end-to-end product layout of each application scenario, and strengthened the overall product innovation competitiveness of the company. With forward-looking product definition ability and strong research and development ability, the company has the advantages of leading performance and high reliability, and has been widely recognized by customers in the fields of smart phones, automotive electronics, industry and pan-consumption. In the field of smart phones, the company’s products have entered well-known mobile phone brands such as Glory, OPPO, Xiaomi, vivo and Voice. In the automotive field, the company’s products have entered Volvo, Hyundai and other brands; In the industrial field, the company’s products have entered brands such as TTI; In the field of pan-consumption, the company’s products have entered Anker, Zimi, Belgin, Harman and other brands.

  3. The development of new technologies, (), new formats and new models during the reporting period and the future development trend.

  1. New technology

  (1) high efficiency and low consumption

  In the field of power supply, power conversion efficiency and standby power consumption are always one of the core indicators. All countries in the world have introduced various energy efficiency standards, such as American Energy Star, German "Der Blaue Engel Standard" and China Certification Center. The industry realizes the high efficiency and low power consumption requirements of power management chip and its power supply system by developing more advanced circuit topology and switch control technology, lower conductance power device technology and more sophisticated high voltage start technology.

  (2) integration

  The thinness and thinness of portable devices has always been the key demand to improve the user experience, and the technology of power supply and battery management chip has also shown an increasingly significant integration trend. On the one hand, in order to achieve the goal of thinness and thinness, the terminal product requires higher integration and fewer peripheral devices, so as to reduce the number of components in the whole scheme, save circuit board space and reduce the size of the whole scheme; On the other hand, the terminal equipment is becoming more and more complex, and its more functional features and more complex processors require more advanced power management solutions, and it is required to integrate more functions on a smaller silicon chip to achieve stronger system power performance. At the same time, the integrated power supply and battery management chip can effectively reduce the system cost and design complexity, shorten the research and development cycle of terminal manufacturers, and improve the long-term reliability of the system.

  (3) Simulation technology and embedded processing technology cooperate with each other.

  With the system functions becoming more and more complex, the requirements for energy consumption are getting higher and higher, and the requirements for monitoring and controlling the running state of power supply and battery are also getting higher and higher. The design of power supply and battery management chip is no longer satisfied with real-time monitoring of current, voltage and temperature, but also needs to realize the requirements of diagnosing power supply, battery working state and flexibly setting output voltage and current parameters. In addition, the power management chip needs real-time communication with the main system to meet the power supply requirements of each functional module of the system, so as to meet the requirements of intelligent power management and regulation. Simulation technology and embedded technology cooperate with each other, which promotes the development of power supply and battery management chip in the intelligent direction. Through the seamless combination of hardware and embedded software, the functions of monitoring, controlling and communicating the state of power supply and battery can be flexibly realized. In recent years, with the advantages of flexible debugging, fast response, high integration and high controllability, a new generation of power supply and battery management chips combining analog technology and embedded processing technology are gradually expanding to many application fields.

  2. New industries

  (1) The third generation compound semiconductor gallium nitride (GaN) has become a market trend.

  Transformer is the largest component in the charger, and the key to miniaturization of charger lies in the miniaturization of transformer. Generally, the higher the switching frequency, the smaller the required transformer volume. The switching frequency of traditional Si materials has reached the upper limit, and the third generation semiconductor materials can achieve faster switching speed, thus allowing higher switching frequency and further reducing the size of the charger. With the characteristics of fast switching speed, high power density, high voltage resistance and high frequency, the third-generation compound semiconductor small-volume charging adapter based on GaN is increasingly widely used in high-end models. According to Yoe data, the application scale of power GaN in the consumer market is expected to increase from 79.6 million US dollars in 2021 to 964.7 million US dollars in 2027, with a compound annual growth rate of 52%.

  In the process of expanding the market of GaN power supply, the requirements for the integration of chips are getting higher and higher. The original GaN power supply is generally designed by controller+driver+gallium nitride power device, which is not only complicated in circuit layout, relatively difficult in product development, but also expensive. In recent years, based on the technical advantages of power chips, outstanding chip manufacturers in the industry have introduced highly integrated power chips with built-in GaN power devices, that is, sealed GaN chips. By improving the chip integration, the peripheral components are further reduced, the size of the charger is reduced, the difficulty of system development and debugging is also reduced, and the product reliability is improved.

  (2) Intelligentization and electrification drive the rapid development of automotive electronics.

  The intelligent electrification reform is reshaping the traditional automobile industrial chain, and automobile electronics has become the core factor to promote the reform. Various analog and embedded chips, sensors and computing chips are widely used in various functional modules of electric smart cars, which drives the rapid development of automobile electronics and the rapid improvement of the value of automobile electronics supply chain. According to Roland Berger’s prediction, the value of BOM (bill of materials) related to automotive electronics will increase from $3,130/car to $7,030/car from 2019 to 2025, in which the value of intelligent BOM will increase by $1,665/car and the value of electric BOM will increase by $2,235/car.

  In the field of power supply and battery management chips, thanks to the wide application of intelligent functions such as automatic driving and intelligent cockpit in automobiles, the demand for chips related to digital display, human-vehicle interaction and ADAS, such as display screen power supply, backlight drive, USB car charging, system and camera power supply, has greatly increased. Under the electrification reform, the traditional fuel powertrain system has been eliminated, and the electric powertrain system has adopted new components such as BMS and DC-DC converter, and the demand for power supply and battery management chips has greatly increased. Automotive electronics has become another field that promotes the rapid growth of the power supply and battery management chip market after the consumer field.

  3. New format

  (1) governments of various countries or regions increase their support for industries.

  In recent years, due to the shortage of chips in many countries, integrated circuit manufacturing powers and regions, including the United States, Japan and Europe, have re-recognized the importance of advanced integrated circuit technology and supply security, and have introduced supportive policies to accelerate the layout of semiconductor industries including integrated circuits, and strengthen government support for industries to consolidate the competitiveness of enterprises. Take Europe as an example. On September 21, 2023, the European Chip Act came into effect. The EU will invest more than 43 billion euros to boost the European chip industry. The Act requires that the global share of EU chip production should be increased from 10% in 2023 to 20% in 2030 to meet its own and world market demand.

  (2) The demand for domestic substitution of integrated circuits in the whole industry is significant.

  Integrated circuits are very important to the development of China’s information industry. Although China is the largest chip market in the world, it has long been dependent on imports, and it is also in a weak position in the global chip industry. Especially since foreign countries cut off supply in recent years, the China market has been greatly affected. It is urgent to speed up the development of its own core technology and improve the self-sufficiency rate of chips. The State Council released "Made in China 2025", which proposed that the chip self-sufficiency rate in China should reach 70% in 2025. According to TechInsights, the chip self-sufficiency rate in China will be less than 30% in 2023. In order to realize the independent control of the industry, integrated circuits, as a national strategic industry, are expected to receive strong policy support, and the industry and capital environment will continue to improve.

  At the same time, as the focus of global terminal manufacturing and semiconductor manufacturing shifts to the Asia-Pacific region, the field of power management chip design also shows a trend of shifting from Europe, America and other regions to China. Under the interaction of multiple factors, more and more OEM/ODM manufacturers in China began to choose local suppliers as secondary suppliers when they were out of stock, and the demand for integrated circuit localization increased significantly.

  Specifically, in the field of power management chips, local power management chip design companies have accelerated their technological catch-up under the background of escalating trade friction between China and the United States, and the gap between the overall technical level and foreign design companies has been narrowing. The power management chips designed and developed by domestic enterprises have gradually replaced the share of foreign competitors in many application fields, especially in the consumer electronics market with medium and small power segments. The shipments have increased year by year, and the market share has also gradually increased.

  4. New mode

  (1) The industrial chain is more closely coordinated.

  Influenced by the uncertainty of macro-political and economic situation and the trade friction between China and the United States, the competition of global integrated circuit industry has intensified, and industrial synergy has become a trend. With the increasingly fierce "arms race" of international chip giants, the core competitiveness of integrated circuit industry enterprises is no longer just a single dominant technology or product, but also comes from the control and operation of highly concentrated and efficient resources in the industrial chain, and the industrial competition mode has officially changed to "whole industry chain competition".

  The coordinated development of industrial chain is conducive to the faster progress of the industry. Chip designers are more closely coordinated with upstream wafer manufacturers, packaging and testing manufacturers and downstream terminal manufacturers, and it is more important to build an all-round semiconductor ecosystem in the upstream and downstream of the industrial chain. Through cooperation with downstream terminal manufacturers, we can better understand the terminal requirements and guide the research and development direction; By cooperating with upstream wafer manufacturers and packaging and testing manufacturers, we can strengthen the supply chain capability and jointly promote the technological progress in wafer manufacturing and packaging and testing.

  In the process of coordinated development of industrial chain, industry competition will pay more attention to the competition of comprehensive strength of products, customers and talents, and the industrial competition mode will develop towards systematization and ecology.

  (IV) Core technologies and R&D progress

  1. Core technologies and their advanced features and changes during the reporting period.

  During the reporting period, the company added seven core technologies, namely, lithium battery monitoring technology, zero-voltage switching charge pump control technology, low-voltage self-starting technology, secondary control fully integrated soft-switching Fyback technology, SmartHighSideDriver technology, automotive smart fuse technology and automotive antenna LDO technology.

  2. R&D achievements obtained during the reporting period

  During the reporting period, the company applied for 62 new intellectual property projects, including 62 invention patents; By December 31st, 2023, the company had obtained 89 invention patents and 61 layout designs of integrated circuits.

  3. R&D investment table

  Reasons for significant changes in total R&D investment compared with the previous year

  Mainly due to the company’s increased investment in R&D, the investment in R&D personnel salary and R&D materials increased significantly during the reporting period compared with the same period of last year.

  4. Research projects

  25/223

  28/223

  5. R&D personnel

  6. Other explanations

  

  Iii. Analysis of core competitiveness during the reporting period

  (A) analysis of core competitiveness

  1. The leading domestic chip manufacturer with end-to-end complete solution capability.

  The company has a number of product lines, covering the entire charging link management link, and is a leading chip manufacturer with end-to-end complete solution capability in China. The company is deeply deployed in the fields of smart phones, automotive electronics, industry and pan-consumption. The company will continue to develop new products around customer applications, complete the product layout of the overall charging link of the scene, and continuously enhance the competitiveness of products.

  At the R&D level, providing a complete solution needs to form a set of proprietary technology system based on a full understanding of the whole system, which is not limited to single-point or local cognition, so it can strengthen cooperation with customers in a wider range and at a higher level. By providing customers with complete solutions, we can deeply understand the pain points of customers and solve practical problems for customers, thus promoting the company’s multi-dimensional and all-round innovation.

  On the quality control level, the compatibility, adaptability and reliability of products are the keys to the performance and quality of terminal equipment. A complete solution can reduce the compatibility and adaptability of products between different manufacturers, effectively improve the quality control and accountability efficiency of the whole procurement link, and thus ensure the stable operation of terminal equipment to the greatest extent.

  At the sales level, customers can effectively reduce their operating and purchasing costs and shorten their product development cycle by purchasing complete solutions. The company can also promote the sales of other related products through the early introduction of a single product, thus improving the sales efficiency of the company’s products. Through the sales and support of the whole package, we can further enhance customer stickiness and build a higher competitive threshold.

  2. Adhere to technological innovation, precipitate excellent product definition ability, and continuously create value for customers.

  The company has long adhered to technological independence and innovation. Through years of insight into the market and continuous definition of new products, the company has accumulated excellent product definition ability, which can actively and quickly match the development trend of the industry and the demands of customers. The planned product R&D roadmap has a high degree of fit with the future product needs of downstream customers, creating more valuable and competitive products for customers.

  Defining and launching products in time according to market demand is based on the company’s management’s rich industry experience and keen market insight, which requires the R&D team to have rich technical accumulation and the ability to solve new demands and problems in the R&D process, and the production, operation, marketing and other departments to respond quickly and implement them. All the above factors reflect the company’s comprehensive competitiveness such as R&D ability, customer accumulation and supply chain coordination.

  3. High-quality brand customer barriers+self-controllable supply chain

  With excellent technical innovation and product research and development capabilities, the company continues to provide customers with more valuable and competitive products, which has been widely recognized by the market. Brand customers are strict and cautious when choosing chip suppliers, and the entry threshold is high. They need to go through long-term product review and verification before they can enter their supply system. The company’s products have been widely recognized by end customers in performance, delivery, quality and other aspects. During the reporting period, they won several awards from customers such as OPPO, vivo, Glory and Lenovo, which were deeply affirmed and recognized by customers.

  The long-term cooperation between the company and the end customers of major brands has formed a strong stickiness, which is helpful for the company to achieve stable operation. At the same time, brand end customers have strong comprehensive strength and unremitting pursuit of technological innovation, which represents the development direction of the industry. With the development of brand end customers, the company can timely understand and meet the latest needs of customers in the process of serving customers, can continuously maintain the forward-looking research and development and the leading position of products, and promote the virtuous circle of company products from research and development to landing and continuous iteration.

  The company attaches great importance to the construction of independent and controllable supply chain system, and actively seeks in-depth cooperation with leading suppliers in the industry. At present, it has established long-term cooperative relations of mutual trust with many leading suppliers in the industry.

  The company’s main suppliers are local partners, ensuring the company’s supply chain to be autonomous and controllable. In addition, the company has established strategic cooperative relations with major suppliers, gained the advantage of purchasing cost by gathering order demand, and at the same time cooperated with suppliers in depth to build its own technology, so as to maintain the leading position of the company’s products in technology and packaging and enhance the competitiveness of products.

  4. Improve the product layout with multiple application scenarios, and the platform-based development has achieved initial results.

  During the reporting period, the company achieved rapid growth in the fields of smart phones, automotive electronics, adapters, industry and pan-consumption. In the future, the company will continue to improve the product layout of various application scenarios and enhance product competitiveness and profitability in various application fields.

  Through continuous optimization and improvement of product layout, the company will gradually develop into a more competitive platform company, with a more stable business structure and further increased risk resistance, laying a solid foundation for the company’s further development.

  (II) Events that have seriously affected the core competitiveness of the company during the reporting period, impact analysis and countermeasures.

  

  Fourth, risk factors

  (A) Not yet profitable risk

  (2) Risk of sharp decline in performance or loss

  (C) core competitiveness risks

  (1) Risk of product development and technological innovation

  The company’s products are mainly used in consumer electronics. The consumer electronics industry is changing rapidly and the market window is short, which requires the company to launch new products quickly and update and iterate continuously with the market changes. Therefore, the company needs to maintain a high sensitivity to market changes and the iterative trend of mainstream technologies, and formulate a dynamic technology development strategy. In the future, if the company’s technology R&D level lags behind the upgrading level of the industry, it will lead to the waste of the company’s R&D resources and miss the market development opportunities, which will have an adverse impact on the company.

  (2) Risk of R&D personnel loss or shortage

  Integrated circuit design enterprises usually need to train R&D designers for a long time, build experienced design teams, and constantly introduce excellent design talents. With the increasingly fierce market competition, the competition for R&D talents among companies in the industry is increasing. In the future, if the salary level of the company is not competitive, the human resource management and internal promotion system are not effectively implemented, and there is no effective equity incentive measures, it will be difficult to introduce more outstanding technical personnel, and even lead to the loss of existing backbone technical personnel, which will have an adverse impact on the company’s technology research and development.

  (3) Risk of core technology leakage

  The company’s core technology runs through the process of product development, design and production, which is very important for the company to control production costs and improve product performance and quality, and is the company’s core competitiveness. If the protection of core technologies is unfavorable or the outflow of core technicians leads to the leakage, theft or imitation of key technologies by competitors, it may have an adverse impact on the company’s technological innovation, business development and even operating performance.

  (4) Operational risks

  (1) The risk of high customer concentration under the distribution mode.

  During the reporting period, the total sales revenue of the company to the top five customers accounted for 74.35% of the current operating income, accounting for a relatively high proportion. The company’s customers are mainly well-known electronic component dealers in the industry.

  In the future, if the operation and credit status of the company’s major customers or terminal brand manufacturers are adversely changed, or the current operation and procurement strategies of major customers are greatly changed, the company will have certain uncertainty about the sales revenue of major customers, thus affecting the company’s stable profitability. In addition, if the demand of some major customers decreases, the company’s revenue growth rate may slow down or even decline.

  (2) The risk of high concentration of suppliers

  The company’s main wafer suppliers and sealing and testing suppliers belong to domestic industry leading enterprises, and the concentration of suppliers is relatively high.

  Wafer manufacturing and packaging testing are both capital and technology-intensive industries, and the number of suppliers who meet the company’s technical and production requirements is relatively small. In the future, if the company’s main suppliers have adverse changes in their operations, limited production capacity or tense cooperation relations, or because of adverse changes in the overall prosperity of the industrial chain, suppliers may not be able to deliver goods in full and on time, and may put forward more unfavorable commercial cooperation conditions such as supply price, payment requirements and delivery period, which will adversely affect the company’s production and operation.

  (3) Management risks caused by the expansion of the company’s scale

  During the reporting period, the company’s business continued to develop, and the company’s corresponding asset scale and personnel were also expanding. With the public offering of the company’s shares and the implementation of investment projects with raised funds, the company’s business scale and personnel team are expected to further expand, which will put forward higher requirements for the company’s management, resource integration, technology development, market development, quality control and other aspects. If the company’s internal management level can’t meet the requirements of the company’s rapid development, it will make the company likely to have management risks caused by scale expansion, which will adversely affect the company’s further development.

  (4) The risk that the company’s revenue will maintain steady growth.

  During the reporting period, the scale of the global semiconductor market declined due to local geopolitical wars, declining demand for terminal applications and other factors. In the short term, the global economic growth is expected to slow down, the demand in the terminal consumer market will be difficult to boost, the competition among companies in the same industry in the world will continue to intensify, or it will have an adverse impact on the company’s products, resulting in the company’s operating income can not continue to grow.

  (V) Financial risks

  1. Risk of fluctuation of gross profit margin of the company’s products

  In 2023, the gross profit margin of the company’s main business was 42.30%, a decrease of 0.74 percentage points compared with the same period of last year, and there were fluctuations in gross profit. The gross profit margin of the company’s main products is mainly affected by downstream demand, product price, product structure, materials and processing costs and the company’s technical level. If the recovery of the industry is less than expected, or geopolitical instability is unfavorable to the downstream consumer electronics market, the risk of further weakening of consumer market demand and further decline of the company’s gross profit margin will not be ruled out, which will adversely affect the company’s profitability. Therefore, if the company can’t optimize the gross profit margin level through continuous technical iteration, optimizing product structure and reducing product unit cost, it may lead to a decline in the company’s gross profit margin, thus affecting the company’s profitability and performance.

  2. Inventory depreciation risk

  At the end of 2023 and 2022, the book value of the company’s inventory was 525,382,600 yuan and 335,584,000 yuan respectively, and the inventory scale increased with the expansion of business scale. If the market demand environment changes, the market competition intensifies, or the company cannot effectively expand sales channels, optimize inventory management, and reasonably control inventory scale, it may lead to unsalable products and inventory backlog, thus increasing the risk of inventory depreciation and adversely affecting the company’s operating performance.

  3. Risk of exchange rate fluctuation

  In 2023 and 2022, the company sold and purchased overseas, quoted and settled in US dollars. With the expansion of the company’s business scale, the amount of overseas sales and purchases is expected to increase further. Although the company has considered the possible fluctuation of exchange rate between the conclusion of contracts or orders and the receipt and payment of funds, there is still great uncertainty about the exchange rate change with the changes of domestic and international political and economic environment. If the exchange rate between RMB and USD fluctuates greatly in the future, it will have a certain impact on the company’s performance.

  (VI) Industry risks

  China is the world’s largest consumer market for analog chips. With the two-wheel drive of new technologies and industrial policies, the demand for analog chips in China will become stronger in the future. At present, the global analog chip market is dominated by European and American manufacturers such as TI, which occupy the high-end product market of China analog chip industry, and by virtue of their advantages in capital, platform, research and development, they create greater competitive pressure on domestic enterprises trying to enter the middle and high-end product market. Faced with the competitive pressure of these head manufacturers, the company may adopt the strategy of providing customers with better cost performance to obtain orders for products with similar performance, which may lead to the risk of pressure on product profit level and cash flow. In addition, in recent years, the number of domestic analog chip manufacturers has increased, and the industry competition has intensified, and the company may face the risk of declining profitability.

  (VII) Macro-environmental risks

  In recent years, international trade frictions have been constant, and some countries have tried to restrict the development of related industries in China by means of trade protection. The company has always strictly abided by the laws of China and other countries, but the international situation is changing rapidly. Once the company’s business is limited, suppliers are unable to supply or customers’ purchases are constrained due to international trade frictions, the normal production and operation of the company will be greatly adversely affected.

  In recent years, the United States has successively listed some enterprises in the upstream and downstream of the industrial chain in the "entity list", or restricted the access of some China companies to semiconductor technology and services by other means. Some suppliers of the company inevitably use American equipment or technology, and if the trade friction continues to intensify, it may lead to restrictions on their supply or service to the company, thus adversely affecting their operations.

  (8) Risks related to depositary receipts

  (9) Other major risks.

  

  V. Main operations during the reporting period

  In 2023, the company realized an operating income of 1,780,402,300 yuan, an increase of 36.87% year-on-year; Operating profit was 262,693,700 yuan, up 10.21% year-on-year; The total profit was 266,277,800 yuan, up 10.34% year-on-year; The net profit attributable to owners of the parent company was 261,357,500 yuan, up 6.15% year-on-year.

  During the reporting period, the company’s total operating income increased by 479,621,500 yuan year-on-year, with an increase of 36.87%, mainly due to the expansion of business scale and sales growth.

  

  VI. The Company’s Discussion and Analysis on the Company’s Future Development

  (A) the industry pattern and trends

  (II) Company development strategy

  With the business vision of "becoming the world’s leading analog and embedded chip enterprise", the company has launched high-performance power supply and battery management chips in the fields of consumer electronics, industry and automotive electronics with efficient research and development capabilities, excellent technological innovation capabilities and strict quality control capabilities, helping domestic chips to be self-controllable. The company has established an efficient linkage mechanism and long-term and stable cooperative relationship with suppliers such as wafer manufacturers and packaging and testing manufacturers, which has improved the company’s supply chain capability; The company has established an increasingly close partnership with terminal brand customers, kept abreast of the new direction and trends of demand-side technology in good cooperation, and conducted targeted R&D iterations on products, thus improving R&D efficiency. In the future, the company will continue to strengthen technology accumulation, continuously upgrade existing products, continuously enrich the product matrix, enhance its advantages in the field of consumer electronics, expand its applications in the field of industry and automotive electronics, and strive to become the world’s leading analog and embedded chip enterprise.

  (3) Business plan

  1. Strengthen R&D investment, continue product innovation, and promote the steady growth of the company’s main business.

  In 2024, the company expects to maintain the R&D expense rate of the previous year and continuously strengthen R&D investment to meet the company’s growing product demand. The company will adhere to technological innovation, take the application scenario as the traction, continuously lay out new products and new application fields, further consolidate and expand the competitive advantage of the company’s main business, and realize the steady growth of the company’s performance.

  2. Formulate the company’s long-term development strategy and promote the steady and rapid growth of the company.

  The company has set a long-term development strategic goal and determined a short-term business plan for the next three years. The company will make joint efforts in smart phones, automotive electronics, industry and other consumer markets, continuously enrich product categories, realize end-to-end product layout of various application scenarios, and further expand its competitive advantage. Through root technology development and product technology innovation, the company will deposit excellent product definition ability, continue to create value for customers, build a deeper business moat, and promote the company’s steady, high-speed and sustained growth.

  3. Consolidate and enhance the market share of the domestic market and actively explore overseas markets.

  Guided by market demand, the company will continue to pay close attention to the changes in the habits of end users, deeply understand the actual needs of end users for charging products, enhance customer stickiness, explore more efficient and stable customer cooperation modes, and develop new domestic customers to enhance the market share of the domestic market. By establishing overseas sales channels, actively expand overseas customers and enhance business development space.

  4. Continue to promote the company’s cost reduction and efficiency improvement, and increase the profit margin.

  Although the global semiconductor market is expected to recover in 2024, the fierce competition in the domestic chip market is expected to continue. Carrying out cost reduction is conducive to reducing the company’s expenses, improving the company’s profit level, improving efficiency, strengthening the input-output ratio and improving the conversion efficiency of input. In 2024, the company plans to reduce costs and increase efficiency as a key task of its annual operation, which will be implemented in relevant departments and jobs to cope with the weak national economy and intensified competition, and to keep the company’s revenue growing steadily and continuously.

  5. Strengthen organizational construction and improve management efficiency.

  In 2024, the company will continue to strengthen organizational capacity building, carry out the capacity improvement of middle and back-office business departments, improve the overall business process efficiency, and build an efficient business process system with feedback mechanism. The management of the company will further improve the efficiency of operation and management, continuously strengthen the company’s core competitiveness, profitability and comprehensive risk management capabilities, and help the company’s business scale development, with a view to achieving rapid development and giving back to investors.

  6. Promote the standardized operation of listed companies and improve their management ability and governance level.

  In 2024, The Company will strictly abide by the Company Law of People’s Republic of China (PRC) (hereinafter referred to as the Company Law), the Securities Law of People’s Republic of China (PRC) (hereinafter referred to as the Securities Law), the Listing Rules of science and technology innovation board Stock Exchange of Shanghai Stock Exchange, the Self-regulatory Guidance of science and technology innovation board Listed Companies of Shanghai Stock Exchange No.1-Standardized Operation and the Articles of Association of Shanghai Nanxin Semiconductor Technology Co., Ltd. (hereinafter referred to as the Articles of Association). Continue to promote the standardized operation of public companies, fully fulfill the obligation of information disclosure in accordance with the law, actively undertake corporate social responsibilities, improve the governance level of listed companies, continue to strengthen communication with investors, and protect the legitimate rights and interests of investors. At the same time, strengthen the training of the company’s business and system at all levels, improve management ability and level, formulate implementation plans, consolidate management responsibilities, promote the improvement of corporate governance and management level from top to bottom, and ensure the full completion of the annual business objectives.

Investigation of New Farmers in China: More than one million people have come from college students and white-collar workers.

At present, agriculture in China is moving from traditional agriculture to modern agriculture, and the pattern of agriculture, countryside and farmers is undergoing positive changes, and various social forces and social capital are actively marching into the field of agriculture, rural areas and farmers. Under this background, a group of new farmers with enthusiasm and ideals for the cause of agriculture, countryside and farmers have been born, which have injected new elements and energy into the transformation of traditional agriculture and become a new force to lead new farmers, develop new countryside and support new agriculture.

On February 7th, 2015, Ali Research Institute released the Research Report on New Farmers in China (2014). According to the report, by the end of 2014, the number of new farmers had exceeded 1 million in a narrow sense.

According to the analysis of Ali Research Institute, the narrow sense of new farmers refers to those who use the Internet as a tool to engage in agricultural production, circulation and service, and its core is "agriculture+Internet"; In a broad sense, new farmers refer to people who have internet thinking and serve the fields of agriculture, rural areas and farmers, and their core is "agriculture, rural areas and farmers+Internet". The services referred to here include not only production-related services, but also regulatory services and research services.

In fact, the connotation and extension of new farmers are far from being summarized by the above analysis. In addition to using Internet tools and Internet thinking, all kinds of people who use other brand-new ideas, ways of thinking and modes of production and marketing, embark on the road with entrepreneurial dreams and pursue new life values, and aim to innovate agriculture, change farmers and transform rural areas should be included in the group of new farmers.

This is a group of dream catchers and entrepreneurs walking on the land of China; This is the promoter and leader of a new wave of contemporary rural construction in China; This is a subversive and upgraded version of traditional farmers and new professional farmers. They come from a wide range of sources, and many people cross the border, including returning entrepreneurial college students, urban white-collar workers, college student village officials, online merchants, scientific and technical personnel, NGOs and other people from all walks of life.

Before and after the Spring Festival, semi-monthly reporters went deep into Beijing, Tianjin, Shandong, Jilin, Yunnan, Sichuan, Chongqing, Hunan, Jiangsu, Zhejiang, Guangdong, Hainan and other places, extensively visited new farmers, entered their spiritual world, understood their happiness in the process of starting a business and the hardships behind them, and judged the far-reaching significance of this group in promoting agricultural modernization in China. (Thematic Planning: Wang Yongxia)

-New Farmers: Pursuing Dreams and Farming the Blue Ocean (Part I)

Zhang Chi, an IT person: Let the summer lilies touch the net in full bloom.

When the reporter came to the agricultural base run by Zhang Chi, a new farmer in Guyi Town, Qionglai, Sichuan, he was carefully examining the newly-developed lily buds in the soil. These seeds were planted in December last year, and now it is the key period to break ground.

Zhang Chi once worked for a well-known IT company in Beijing, and he was well versed in the operation of the Internet and new media, with a high annual salary. However, in 2012, he resolutely devoted himself to agriculture, and took several small partners to set up an ideal plump agricultural company in Sichuan and planted lilies. "A trip to Xinjiang gave me a different view of agriculture, and the endless farmland brought me a huge impact. Compared with the environment where there were many buildings in Beijing before, I suddenly felt that I should invest my ideals in a broader land. " Zhang Chi said.

In recent years, many enterprise bosses have been farming in the countryside, and the big sales of Chu oranges, Liu peaches and Pan apples have made agriculture hot, but behind the bosses, after all, there are abundant funds and brand images that ordinary people do not have.

Zhang Chi has his own judgment: "In the era of agricultural reform, the traditional greatness and strength are not necessarily absolute advantages. What agriculture lacks is not capital, but more effective project management, which is in line with the spirit of the Internet. It is necessary to deeply understand the market and customers and leverage external resources. "

After sufficient market research, Zhang Chi finally locked in Lily with high added value as a breakthrough, built a technical team and company structure with the Internet model, and worked out a brand-new new media marketing model and product quality control method. It was this business plan that won 1 million yuan in venture capital.

"In summer, 100 acres of lilies bloom at the same time, which is very ornamental, suitable for creating a’ hundred years of harmony’ wedding theme agricultural leisure sightseeing, forming a customer experience different from traditional rural tourism; In autumn, lily roots are used for medicine and food, and social media such as Weibo and WeChat and B2B integrated marketing platform are used to establish marketing channels directly for high-quality customers across intermediate links. " Zhang Chi has answers about this.

2014 is the third year of Zhang Chi Company’s opening, and it has already started to make profits. This year, Zhang Chi recruited and opened stores in JD.COM and Taobao respectively to spread the brand. In addition to operating its own lily products, it also integrates high-quality resources such as walnuts, jujubes and raisins in Xinjiang. Although Zhang Chi’s Lily is mainly sold offline, the sales volume of online tourists is close to 20%. Zhang Chi said that they are planning to use crowdfunding for marketing in the next season’s lily sales.

In addition to the core technical links, the lily planting base in Relaxation, from planting and mulching, to weeding and fertilizing, and then to harvesting and tidying up the land, was all completed by local traditional farmers and paid wages. Zhang Chi introduced that in 2014, the company paid a total of 310,000 yuan to more than 150 local villagers to help them increase their income and get rich.

After many docking negotiations, Zhang Chi’s company successfully introduced new investment at the end of 2013. After the financial data of 2014 came out, Zhang Chi started the third round of financing: "Now the company’s shares are more valuable than before, and there are more financing sources to choose from."

However, Zhang Chi is not satisfied: "My own strength is definitely small. In addition to planning, having a team and actively docking capital, I have to cooperate."

In the era of mass entrepreneurship, many young intellectuals like Zhang Chi are setting off a new wave of going to the countryside and applying brand-new thinking to the development of modern agriculture. "The Internet is not only a channel and a tool, but also a creative spirit and innovative force." Zhang Chi said that their entrepreneurial dreams are blooming freely like summer lilies in the vast rural land.

Shi Yan, a female postdoctoral fellow: From "Little Donkey" to "Sharing Harvest"

"My name is Shi Yan, and I am a vegetable grower." Holding a cabbage in one hand, Shi Yan stood at the head of the "share the harvest" farm and told reporters. Chinese cabbage is the main vegetable in Beijing in winter. In the vegetable market, the price of a Chinese cabbage is around 3 yuan. "And the Chinese cabbage on our farm is nearly 30 yuan."

Despite the high price of vegetables, consumers are very enthusiastic about Shi Yan’s Chinese cabbage. Hu Fangjing, a citizen of Beijing, receives all kinds of vegetables from the farm every Saturday. In order to ensure that her son, who just turned two, can eat safely, she became a member with an annual fee of 8,000 yuan in advance last year. Average price per catty The price of vegetables in 15 yuan is 2-3 times more expensive than ordinary vegetables in farmers’ markets and supermarkets, but food safety reassured her.

Since its establishment in May 2012, there are more than 1,000 family members like Hu Fangjing, and Shi Yan’s team distributes seasonal vegetables once a week, weighing 8 kg or 10 kg each time.

"Sharing Harvest" is the second CSA (community supported agriculture) farm founded by Shi Yan. CSA is a new agricultural production model, which was born in Japan and Switzerland in 1970s. Based on mutual trust, consumers pay in advance for one year and buy farmers’ harvest for one year; Farmers, as promised, do not use chemical fertilizers and pesticides at all to ensure that agricultural products are natural and pollution-free, while operators as intermediaries regularly deliver agricultural products to consumers’ homes.

In recent years, Shi Yan’s study and work have been around agriculture. In 2006, she was sent to the School of Agriculture and Rural Development of Renmin University of China for postgraduate study. In 2008, with the qualification of direct blog, she went to a farm in Minnesota, USA, to "jump the queue" for six months to learn the experience of "community supported agriculture" in the United States; In 2009, with the support of his tutor Wen Tiejun, Shi Yan opened up 20 mu of land at the "Little Donkey" farm at the foot of Fenghuang Mountain in Beijing to practice the CSA project, and served as the main person in charge of the farm. Later, she became a postdoctoral fellow in Tsinghua University, and her research direction was food safety.

Shi Yan said that the team has a dream that can be "quantified": "Every five consumers join, one mu of land can be detoxified; Every 10 consumers join in, and a farmer can farm organically; For every 100 consumers, five young people can stay and work in the countryside; Every 1,000 consumers join, and there will be a more sustainable village. "

It is understood that up to now, more than 500 CSA farms have been opened all over the country. In addition, thousands of family farms are operating according to the CSA model. In November 2015, Beijing will hold the 6th World CSA Conference in Shunyi District. Shi Yan hopes to bring more experience to domestic agricultural development, and let farmers, scholars and policy makers in other countries know about the current agricultural situation in China.

Hu Juan, a returning female college student: the "Goose Commander" by the lake.

"The lake is wide and ripe, and the world is full." Hu Juan, 27, lives in Yiyang City, near Dongting Lake. In 2011, she graduated from Beihang University, majoring in aircraft design and engineering. There is not much pressure to find a job. Most of the students choose jobs to enter the aircraft manufacturing center or the satellite launch center.

Hu Juan said that she didn’t like the noise, indifference and fast pace of big cities, but she missed her hometown in the countryside, which lived by the Dongting Lake before she was 12 years old.

"When I was a child in the countryside, everywhere was very lively, full of vitality, and harmonious. Now, when I go back to the countryside, only the elderly and children rarely hear some voices in broad daylight. Young people have left, and the countryside is getting more and more broken and deserted. I hope to go back there and see if I can do something. "

After many investigations, Hu Juan chose a small island in the middle of the river near Dongting Lake to raise geese. "I inquired through the internet and consulted some experts, knowing that the incidence of geese in poultry is the lowest."

Three months after graduation, she registered Hengxiao Goose Breeding Co., Ltd., and invested more than 100,000 yuan in a small island covering an area of about 200 mu, and began to build goose sheds, plant grass and transform low-lying land.

In order to save money, she didn’t build a house for people to live in, but temporarily lived in a boat. Together with the wind and waves, it is very uncomfortable to sway. In November 2011, she introduced 2,000 young geese and began to cultivate them.

Hu Juan recalled: "That time was the hardest. I have never suffered like that since I was a child." It was winter, and in order to keep the goose shed warm, she and the workers lit several stoves and kept them on for 24 hours. She works in shifts with two workers, and often comes from five or six in the morning to pick up dead branches and leaves for firewood, feed the goslings and add water. I don’t dare to sleep too hard, for fear of any accident.

The island is surrounded by water, and the wind on the river is cold and damp, and the cold is biting. Hu Juan didn’t leave the island for more than two months in the winter when he started his business. The first batch of goslings sold for more than 8 yuan a catty, with an average profit of only 14 or 15 yuan each. Hu Juan’s heart was so happy that he was admitted to the university that year.

The new year has begun, and she told reporters that she is ready to "return to the rivers and lakes" after sitting for a month. "Nothing happened in the past, but now I have suffered, and I have learned some lessons. I believe I can make a career in the countryside."

Zhao Yuanjian, a college student village official: driving young people to return home to start businesses.

In 2008, Zhao Yuanjian, a graduate of Finance Department of Hunan University of Science and Technology, came to Liuyuanqiao Village, Ziyang District, Yiyang City and became a university student village official. He said: "I am very interested in the countryside and agriculture, so I decided to be a village official."

At first, Zhao Yuanjian looked at the deserted village and was very anxious. He was worried that he would muddle along here and waste his youth. Fortunately, there are three agricultural products processing enterprises in the village, and some young people who are unhappy outside have returned to their hometowns to work. After contacting them, Zhao Yuanjian learned that they also have the same confusion: they want to do something in the countryside, but they have no direction and lack technology and ideas.

With the help of the platform of university student village officials, Zhao Yuanjian started a free agricultural training class in the village and invited agricultural technicians to attend classes. Using this class, Zhao Yuanjian got together with the young people in the village to start a business plan and mobilized four farmers to set up Yiyang Jiangnan Agriculture and Forestry Cooperative. Liuyuanqiao village has a tradition of planting seedlings and flowers, but it has always belonged to the mode of going it alone. The cooperative had a difficult start, but it soon showed its advantages, which increased the income of cooperative members by 20 thousand yuan a year.

After the benefits appeared, other farmers came to the door and asked to join the cooperative. "I was particularly touched at the time, and I was able to gain the trust of the villagers, which was more fulfilling than making money." Zhao Yuanjian said. Since then, he has built a leisure and sightseeing agricultural park with a group of young people in the village, and more than 10 agricultural products processing enterprises have also increased. More and more young people have chosen to return home.

After the villagers’ economic life improved, Zhao Yuanjian found that their cultural life was lacking, and most of their entertainment activities were playing mahjong and cards. Zhao Yuanjian discussed with the village cadres, organized the establishment of a women’s waist drum team, organized the villagers to dance square dance, and invited professional coaches. The villagers no longer had nothing to do.

"Agricultural Youth F4": Four Wonderful Flowers of glorious bloom

"Don’t underestimate the wonders. Everything that can change the world is wonderful." They named themselves Farmer4, also known as "Nongqing F4".

These are four young men with mud on their feet-Liu Jingwen, founder of Vigidani, Chen Tongkui, founder of Litchi in Huoshan Village, Zhao Yi, founder of local villagers, and Zhong Wenbin, founder of Xinnongtang. These four young people, who live in Shenzhen, Shanghai, Beijing and Hangzhou respectively, have been running on their respective tracks for a period of time, and all of them have finally devoted themselves to agriculture.

Zhao Yi, the only one of the four who majored in agriculture, studied biological science at China Agricultural University, and later founded the tea brand "Local Villagers". He built a transparent and traceable product supply chain, realized the producer real-name registration system, and recruited 400 Virgo netizens as supervisors, determined to sell pesticide-free tea on both sides of the Taiwan Strait.

"Of the four of us, only I returned to my hometown to start a business, and I returned to my hometown." Chen Tongkui’s hometown, Boxue Village, Haikou City, is an ancient village with only 300 people. The land in the village is covered by volcanic rocks, which can be described as barren. He returned to his hometown and founded the litchi brand in Huoshan Village, selling litchi planted by the ancient method in the village to the outside world. He said that volcanic mud is rich in minerals, and the litchi planted is the best in the world.

Most of the new farmers are those with homesickness. Zhong Wenbin still remembers the frogs croaking in his hometown of Lin ‘an, Zhejiang Province on summer nights, as well as bamboo forests and tea leaves all over the mountains. However, after his grandparents died one after another, the number of times he went back to his hometown became a handful. A new electroplating factory was built near the village, which polluted the water and soil. He said that his hometown is in his heart and he can’t actually go back.

In the "Agricultural Youth F4", the other three people all deal with land directly, except Zhong Wenbin. He was admitted to the People’s Public Security University of China, then dropped out and was admitted to Zhejiang University. After graduation, he didn’t choose to make quick money, but chose to create a brand of new agricultural hall and build a learning and communication platform for new farmers. Zhong Wenbin said that he finally found the direction of life at the age of 30.

Liu Jingwen once summed up what four people have in common: they listen to their inner voices and are unwilling to slide along a fixed life track. The establishment of Vijdani can be said to be the result of Liu Jingwen’s free-wheeling and straying into the "Peach Blossom Garden". The young man talked about his two lost experiences in Xinjiang, and he still felt deeply. One of them met Aji, an old man, because he got lost. "The old man took us to see the small jujube forest in a donkey cart. The scenery along the road was so beautiful that we wanted to cry."

Vijdani is a transliteration of the Uighur word "conscience". Liu Jingwen set up a farmer cooperative in Xinjiang to help farmers sell dried fruits through the Internet. Liu Jingwen said that there are 2,000 cooperative farmers in the cooperative. These Uighur farmers do not understand Chinese, have never seen the Internet, and live in a place that seems unattainable. However, it is so wonderfully connected.

(Talk about the research team of new farmers in half a month. This article participated in the research: Mao Weihao, Zhou Nan, Hu Xu, Cao Lingjuan, Xiao Sisi, Li Song, Ji Zhepeng, Wang Zheng, Zhang Ying, Liu Weiwei, Xia Guannan, Richard Chang)

-New Farmers: Pursuing Dreams and Farming the Blue Ocean (Part Two)

The new farmers are coming towards us, carrying the spring breeze and marching clangingly. Du Zhixiong, deputy director of the Institute of Rural Development of China Academy of Social Sciences, who has been paying attention to the new farmers’ groups, believes that 2013 can be said to be the first year of new farmers, and the new farmers’ groups made their debut in a different attitude from traditional farmers.

In the view of Bi Huifang, founder of the New Farmers’ Federation, Sichuan is the first province in China to put forward the concept of new farmers, and the New Farmers’ Federation first appeared in Liaoning.

What is a new farmer? Where on earth did they come from? Where to go?

Looking at it in depth, the new farmers highlight their incomparable advantages and irreplaceable characteristics in comparison with traditional farmers and new professional farmers.

According to the definition of Wikipedia, traditional farmers refer to people who take agriculture as their occupation, including people who take planting, animal husbandry, forestry and other natural economic industries as their occupation. Self-sufficiency is its main economic activity mode, working at sunrise and resting at sunset is its main production and life style, and family system is its main production organization form.

In 2012, the No.1 Document of the Central Committee formally proposed to cultivate "new professional farmers". New professional farmers refer to agricultural employees who have scientific and cultural qualities, master modern agricultural production skills, have certain management capabilities, and live in rural areas or market towns with agricultural income as their main source of livelihood.

Compared with the new professional farmers, the new farmers are a breakthrough. In this new era, the word farmer has been given a new concept and meaning. The new professional farmers emphasize the mastery of modern agricultural production skills, which is its core feature. And what are the core features or genes of the new farmers? At present, it is being hotly debated, with different opinions and no conclusion. Simba in the Wild, the founder of the New Farmers’ Alliance, summed up four core values of the new farmers: new cross-border, new thinking, new technology and new circulation. According to the analysis of Ali Research Institute, there are four common characteristics of new farmers: Internet genes, innovation genes, cultural genes and group genes.

The semi-monthly research team on new farmers further summarized the core genes of new farmers into four genes: blue ocean consciousness, ecological concept, internet thinking and self-organization based on the actual research in various places.

Blue ocean consciousness

Wang Xiangdong, director of the Information Research Center of China Academy of Social Sciences, analyzed that the new farmers may become the "third wave" of the changes in the agricultural population structure after the educated youth went to the countryside in the late period of the Cultural Revolution, but they are different from the previous two times. Because most people engaged in agriculture are not their own choice, but are organized and arranged, no matter whether the military reclamation people change jobs or the educated youth go to the countryside. But now the new farmers are different. It is their choice to take agriculture as their profession. They have a pursuit of exploring new agricultural markets, that is, opening up the so-called "blue ocean market".

Shenyang, a professor of Tsinghua University, also listed "positioning the blue ocean market" as one of the six characteristics of new farmers.

In the view of Ye Kaifeng, the head of Fuye Farm in Ningbo, Zhejiang Province, the career of life should be put on something that is growing and forward-looking. Now, if you are involved in modern agriculture, you are the blue ocean pioneers. "It is a promising sunrise industry to strengthen the green and safety of agricultural products with refined production processes." Ye Kaifeng said that whoever takes the lead in this field first will be the darling of the future market.

After the three-dimensional vegetables were sold to 10 yuan for a kilo, Ye Kaifeng is planning to accurately market his own vegetables planted in the air with mobile APP to seize the opportunities of modern agriculture.

Liu Xiaoyuan, 35, once worked in a well-known foreign company and worked as an executive. In 2010, he saw the infinite business opportunities in agriculture, resolutely resigned from his job, went back to the village and plunged into the cave, and started the road of growing mushrooms in the cave.

The reporter met Liu Xiaoyuan in an abandoned cave in Fenzhuang Village, Xitian Gezhuang Town, Miyun County, Beijing. Compared with traditional greenhouse planting, cave planting has many advantages: it does not occupy a land, avoiding the high cost of greenhouse production; Mushroom growth depends entirely on pure and natural underground spring water; Not disturbed by any pests and diseases. Such original ecological cultivation makes the mushrooms here have good flower shape, thick color and fresh meat and delicate taste. Liu Xiaoyuan introduced that in the next step, he intends to use the space advantage of the cave to develop three-dimensional planting, and by then, his income can be doubled.

In Shanghai Kunshi Fine Agriculture Co., Ltd., Kunshan City, Jiangsu Province, pear blossoms are full of dew, attracting tourists from far and near to enjoy the flowers. The fruits and vegetables produced here are hot-selling products on the Internet, and they are often snapped up. It is hard to imagine that it was Huang Xuheng, a doctor of psychology from Taiwan Province, China, who made agricultural management so prosperous. He graduated from Harvard University and taught at Yangming University in Taiwan Province.

Some people say that agriculture is a sunset industry, but Huang Xuheng does not agree with this. He said: "Everyone can’t live without food every day, so agriculture will always be a sunrise industry. The key depends on how to do agriculture." As the general manager of the company, Huang Xuheng has worked out the development road of "exquisite agriculture" combining high-tech planting and sightseeing management for Shanghai Kunshi from the very beginning. Pears should strictly implement "family planning", and only 35 pears are allowed for 3 years to ensure quality.

Drawing on Taiwan Province’s experience, Huang Xuheng also tried sightseeing agriculture in Shanghai. Lawns were planted under the fruit trees, and almost no bare soil was seen. In the gap between fruit trees or grass, it seems to be inadvertently dotted with leisure facilities such as cabins, promenades and swings, which is like a leisure resort.

Up to now, Shanghai Kunshi has developed more than 20 branches, including 50,000 mu of Hebei base and 170,000 mu of Chongqing base. "Since I was engaged in agriculture, my biggest feeling is that I am close to the land and embrace nature, bringing unspeakable physical and mental pleasure." Huang Xuheng hopes that "the Kunshan experience will be extended to other branches, so that more people can understand the charm of exquisite agriculture and participate in the team that is in close contact with the land."

"The innovation of formats is always presented and developed through the connection of inherent formats, the application of new technical means and the exploration of new demands." Wu Guoqiang, vice president of the Central Agricultural Radio and Television School, said that the emergence of new ideas such as leisure agriculture, sightseeing agriculture, experience agriculture, creative agriculture, exquisite agriculture, natural agriculture, smart agriculture, urban micro-agriculture and integrated agriculture was led and promoted by new farmers, which reflected their reference to international fashion agriculture.

Ecological concept

Food is homesickness in the bones. With the rapid expansion of cities, the distance between agricultural producers and consumers is increasing. Although the technology of food processing and preservation is changing with each passing day, food safety has become a problem that cannot be ignored.

Bi Huifang, the founder of the New Farmers’ Federation, said that new farmers should have the soul of new farmers, that is, ecological consciousness, and they must be "zero evil" in the food safety chain. All people who work in the agricultural industrial chain can become a member of the new farmers by virtue of their ecological consciousness, love and good deeds of seriously serving agriculture.

Zheng Xiang, who graduated from Sichuan Agricultural University, originally dreamed of sitting in the laboratory and studying new agricultural technologies. After living in the countryside for a period of time, he found that some farmers rely on chemicals to solve vegetable pests and diseases because of their older age and outdated ideas, and some advanced ideas and green prevention and control technologies are difficult to implement in the fields. Zheng Xiang wondered: "Why can’t we set up a team specializing in pest control?"

With the support of Beijing Plant Protection Station, in 2013, Zheng Xiang, together with more than 10 like-minded post-80s and post-90s, set up the first professional vegetable pest control service team in China-the Flying Tigers. The prescriptions for insect control prescribed by the Flying Tigers are unusual, often without any chemical agents, and they are all ordinary things like mustard and natural fungi. In the words of the team members, "everything has its vanquisher", these seemingly ordinary things are actually good pesticides given by nature.

At first, their alternative practices did not win the trust of farmers. Some people would exclaim in a skeptical tone: "Mustard can also kill insects?" The team members decided to build a model field. They rented a 150-mu vegetable field in Chengzi Village, Taishitun Town, Miyun County, and planted leeks that people recognized as difficult to prevent pests.

Walking into this model field, there are small inventions and new highlights everywhere. In the greenhouse, not only the special trap lamp for leek was installed, but also parasitic nematodes were invited to help kill leek maggots, and the whole process of green prevention and control was carried out.

The achievements of professional pest control of "Flying Tigers" have been gradually revealed. It has been verified by hundreds of greenhouses and greenhouses in many bases, such as the North Vegetable Garden Vegetable Cooperative Corporation in Yanqing County. In the professional prevention and control demonstration area they serve, the pests and diseases have been significantly reduced, and the vegetable yield per mu has increased by 300 kg to 500 kg.

Growing the best grapes is the pursuit of Ge Lingteng, the "king of grapes" in Tiantai County, Taizhou City, Zhejiang Province. It is even necessary to sacrifice production for quality. One year in April and May, a late spring cold made the grapes uneven, and large and small fruits appeared. Employees say that these grapes can still be sold at a lower price, but Ge Lingteng must cut all the grapes. "I would rather not sell it than sell grapes that are not up to standard." Ge Lingteng said.

According to the survey conducted by reporters in the past half month, a group of new farmers have taken the lead in establishing a modern food safety traceability system. When there is a problem in any link of food quality, they can inquire through the traceability information (such as QR code) on the label, and clarify their legal responsibilities, thus building a solid food safety defense line.

Du Zhixiong commented that the new farmers are a group of ecological conscious people and industrial explorers. With a sense of social responsibility and mission, they guide farmers to the road of ecological agriculture development through the transformation of production methods and the application of ecological agriculture technology.

YOYO, a new farmer, left a message in the blog post: After changing into a new farmer, he gained a rare peace and tranquility. Just getting up every day to see the newly sprouted vegetable fields and the increasingly green cucumbers, I already feel full of strength inside, which is refreshing for a long time.

Internet thinking

In the Research Report on New Farmers in China (2014) published by Ali Research Institute, Internet genes are regarded as the core genes of new farmers, which is the biggest difference from traditional farmers and new professional farmers. The new farmer is defined as the product of the organic integration of the internet empowering agriculture, rural areas and farmers, and is the representative of advanced productive forces among farmers.

Like many post-80s generations, Wu Jiayuan, a new farmer in Hainan, can’t live without mobile phones, computers, internet, WeChat and Weibo. In May 2014, a large-scale slow-moving wax gourd appeared in Dafeng Town, Chengmai County, Hainan Province. When farmers were worried about sales, Wu Jiayuan posted on WeChat friends circle and Weibo: "Let’s help a group of melon farmers in Bailian, the old town of Chengmai County, Hainan Province. Everyone hopes that a boss will buy wax gourd as soon as possible, so as to reduce losses."

Unexpectedly, this WeChat and Weibo were widely forwarded, which attracted the attention of the local government and the media. Immediately, a campaign to help melon farmers "buy a love melon and deliver it home for free" was launched online and offline at the same time. In the end, the unsalable nearly 10,000 tons of wax gourd was quickly sold out.

As early as the opening, Jun Tang, the head of Sichuan Datang Happy Farm, joined some local media and self-driving associations to do some activities for marketing. Jun Tang himself is a new farmer activist who is active in Sichuan and even the whole country. At present, the number of fans of Jun Tang individual Weibo and Datang Farm associated with Weibo, represented by "Sichuan Wolf X9", has exceeded 10,000.

Bu Rui, the head of Jilin Changrui Food Co., Ltd., said that her green pork and green chicken are all sold online, especially through WeChat, where friends introduce each other and help promote sales.

"Simba in the wild" believes that new farmers with Internet thinking benefit from the openness and penetration of the Internet. New media has become an inseparable and important medium in the life of new farmers, and the circle culture of agricultural circle is gradually spreading outside the industry. It is precisely because of the empowerment of the Internet that new farmers have the ability to directly connect with the market, thus changing the previous situation of weak farmers’ information ability and starting from the end of the industrial chain to the front desk. Third-party e-commerce platforms such as Taobao and new media social platforms such as Weibo and WeChat have become the main business platforms and important Internet positions for new farmers.

Zhao Hui, 48, studied information technology, and began to engage in the development and application of network products. "What I first did was the agricultural information website, such as planting pests and diseases in the field and the quality and safety of agricultural products. Some farmers came to the company to ask some questions, and I couldn’t answer them for a while. " As a result, he joined forces with the Agriculture Committee and the telecommunications department to open the "Jilin Province 12316 New Rural Hotline Service Platform", with more than 600 experts, who answered various questions of farmers interactively every day. Over the past six years, more than 12 million telephone questions have been answered, which has helped farmers reduce costs and increase income by more than 8 billion yuan.

"In the process of dealing with farmers, it is not enough to give them information, but also to help them solve the problems of buying and selling." Zhao Hui began to borrow a boat to go to sea. He cooperated with Alibaba to promote the development of e-commerce and expand the sales of Jilin products. According to the statistics of Jilin Rice Museum on Taobao, since it was launched on April 8 last year, the number of transactions has reached 68,000, with a total sales of 510 tons of rice, ranking first in the whole network.

"This group of people grew up with the Internet. Compared with the traditional old farmers, they are rooted in Internet genes. They make good use of various Internet tools and media such as Weibo, WeChat, SNS community and social media to learn, communicate, build circles, and even build a network platform service and sell local specialty agricultural products." Zhang Hecheng, director of the Department of Market Economy and Information of the Ministry of Agriculture, said.

Zhang Hecheng said that most of today’s new farmers come across the border, which determines that their vision and career direction are mostly focused on marketing and circulation, and only a few new farmers are personally involved in planting and breeding. It is also the cross-border that brings different perspectives. In recent years, many of the agricultural products sales events show the new marketing thinking of new farmers.

Self-organization

"The new farmer is a humble little ant. To realize our value and mission, we must unite to form an ant army, and professional people do professional things and develop together." Wu Ying, founder of the Global Safe Food Alliance, said.

In Lingtou Village, Yankeng, Fengping Township, Songyang County, Zhejiang Province, there are 182 hundred-year-old wild persimmon trees, which are called "Golden Date Persimmons" by local people. During the harvest season at the end of October every year, villagers often get up at 3 o’clock in the morning, carry two loads of dried persimmons, walk for more than five hours to sell them door to door in the county, and sometimes have to stay in the city for one night to sell them out.

In 2013, driven by a non-governmental organization called Nature Creations, dried persimmons in the village were sold out and sold at a good price. This non-governmental organization visited farmers to trace the origin, creativity and promotion of jujube persimmon. They selected 1,500 kilograms of persimmons from the 10,000 kilograms they bought and put them on the market, and strictly controlled quality, packaging and logistics. Finally, a natural dried persimmon named "Good Fruit" has become a hot-selling item on the Internet.

"The industrial chain of new agriculture is not perfect and needs an organization. Xinnongtang is such a platform to promote the connection and communication of new farmers, so that every single weak new farmer can find a sense of existence and be armed with the power of small partners. " Zhong Wenbin, a member of "Agriculture Youth F4", said. In Zhong Wenbin’s view, every new farmer is like an island. At this time, it is necessary to have a force to keep everyone warm.

Since 2013, Beijing, Shanghai, Shenzhen, Hangzhou, Chengdu, Changsha and other places have organized off-line gatherings of new farmers. Some experts, scholars, government officials and representatives of new farmers have been calling for new farmers everywhere, and the post-80s and even post-90s agricultural practitioners all over the country have called themselves new farmers.

Self-organization, characterized by sharing and holding a group, is a unique feature of online merchants and one of the important genes of new farmers. Ali Research Institute pointed out that through self-organization, new farmers and people from all walks of life who are enthusiastic about the cause of new farmers have set up some platforms aimed at exchanging, helping each other and docking resources for new farmers, such as the New Farmers’ Union, the New Farmers’ Federation and the Farmers’ Home.

Based on these platforms, the cooperation between new farmers in different links of the value chain is deepening, and different new farmers have their own advantages in production, sales, marketing and service. Through self-organized platform organization, new farmers can find a wide range of partners and seize more new business opportunities, thus making the whole value network win-win. (Talk about the research team of new farmers in half a month. This article participated in the research reporters: Mao Weihao, Wang Zheng, Hu Xu, Liu Weiwei, Zhou Nan, Zhang Ying, Xiao Sisi, Xia Guannan, Li Song, Ji Zhepeng, Richard Chang)

-New Farmers: Pursuing Dreams and Farming the Blue Ocean (Part Two)

New farmers are in the ascendant, and their development process has also encountered some bottlenecks and troubles. The semi-monthly investigation team found that from the perspective of new farmers themselves, many people are enthusiastic and inexperienced, and they are not enough to prevent and control market risks; Lack of relevant technology and talent support; There are some contradictions and conflicts with local farmers in terms of concept integration and benefit sharing. From the perspective of government support, it is urgent to increase efforts in land supply, tax relief, financing, subsidies, agricultural insurance, training and other related supporting policies and socialized service systems.

Challenge new farmers: market experience and team training

"Agriculture is a relatively special industry. Without idealism, things can’t be done. The ideals and responsibilities are too heavy and a little beyond reality." "Simba in the Wild", the founder of the New Farmers’ Union, said, "Although agriculture is very hot now and a group of people have entered this industry, we should look at the market calmly and grasp the rhythm and deepen our cultivation."

In Lianxiang, Pengshui County, Chongqing, after accumulating a large amount of assets in the city, the new farmer He Shisu carried more than 10 million yuan and transferred nearly 3,000 mu of land to grow corn and sorghum. Luo Yuanjiang, director of the Agriculture Committee of Pengshui County, is not optimistic about the big project initiated by He Shisu. There are two reasons: first, the site selection is unscientific, and second, the infrastructure is seriously mismatched, resulting in high cost of growing grain.

According to He Shisu, she invested in building an 18-kilometer road leading to the village. In order to fertilize the land, she also pulled a wagon of 50 tons of dried chicken manure and organic fertilizer from Hebei. The cost of purchasing agricultural machinery, supplying electricity, supplying water, building supporting production warehouses and managing houses exceeds 10 million yuan.

In Luo Yuanjiang’s view, many new farmers, who are unfamiliar with rural areas and agriculture, sometimes treat agricultural investment projects too simply just because of their enthusiasm for land, lacking effective means of cost control and risk prevention. Once the capital chain breaks, it will hurt both themselves and others.

Wu Jiayuan, a new farmer in Hainan, said that many people tend to idealize modern agriculture and think that they will be rewarded as long as they work hard. However, without a reasonable plan, as long as there is a link that is not well considered, it will fall short.

For example, Hu Juan, a new farmer in Hunan Province, said that at the end of 2012, her goose-raising business was flourishing, but she didn’t take into account that the environment on the island was humid and the breeding environment had changed. In the first year, the breeding environment was relatively clean, and there were fewer bacteria. Later, the longer it was kept, the more bacteria accumulated in the humid environment, which led to the outbreak. One third of the geese died at the end of the year, and it was too late to save them by inviting experts from the Animal Husbandry and Fisheries Bureau.

Hao Dongyun, director of the Biotechnology Research Center of Jilin Academy of Agricultural Sciences, believes that it is not enough to invest only in the construction of new countryside, otherwise it will become a bottomless pit. He contacted many new farmers and put his enthusiasm and money into it. Not only did he lose all his money, but he even deserted his relatives. "The countryside has even become his sadness."

It is difficult to train talents, which also poses a great challenge to new farmers. "I am the youngest vegetable grower in the village, but I am over 50 years old." Lang Guangshan, a vegetable farmer in Tongzhou District, Beijing, told reporters that the reality of losing money has made vegetable farmers less and less. "There are fewer and fewer farmers themselves, especially young people. Among farmers, there are even fewer people who have had experience in planting organic vegetables. How to use farmyard manure and how to ferment it, so that people who use fertilizers don’t know this. "

Shi Yan, a farmer who shares the harvest, said that it is really difficult to find a farmer who can grow vegetables now. "I found someone to grow vegetables and told people that there was no need for fertilizers, drugs or hormones. They shook their heads and said,’ I can’t grow, you are kidding’. Now the people I hired, after a year of training and working for them, changed their thinking. "

Wu Wenliang, a professor at China Agricultural University, said that the future agricultural enterprises are all specialized companies. From the perspective of investment, the future agricultural talents must also be compound talents, who need to know not only agricultural technology, but also the market and solve problems with modern marketing thinking.

For young people who are new to agriculture, choosing agriculture is tantamount to choosing hard work. "Other things aside, it is not easy to persist." Zheng Xiang, the captain of the Flying Tigers in Beijing, said that due to the shortage of personnel, he posted posts on the websites of ChinaHR, Zhaopin.com and Worry-Free Future these two days. "There have been more than 20 people in the team, and the flow speed has obviously accelerated." Zheng Xiang is very helpless. "Many excellent players are forced to leave this job that they feel very fulfilled."

Liu Yanfei, the youngest post-90 s player, has not joined the Flying Tigers for a long time. In his view, although his income is lower, he can learn real skills. However, the ideal fullness can’t match the realistic bone feeling. At present, faced with the pressure of getting married and forming a small family, the young man began to hesitate, and how long he could persist.

Not acclimatized: Conflicts of interests and ideas need to be run in.

"Hometown means that you are dealing with uncles and neighbors, and you are watching your elders grow up. It is more difficult to go back to your hometown to do agriculture. There are too many emotions and too many contradictions in it. " Chen Tongkui, a member of "Nongqing F4", said that he adopted the highest purchase price in the market and made a "three chapters" with the litchi farmers who signed the purchase contract: no herbicides, no fertilizers, low toxicity and low use of pesticides, and hoped that after a period of practice, they would eventually not use pesticides. Some neighbors secretly used chemical fertilizers, and the result was naturally rejection. The original harmonious neighborhood relationship still has a knot.

Another cooperative farmer wants Chen Tongkui to underwrite all his lychees. "If you can’t do it, you will lose your temper and jump up at the entrance of the village, saying that it is a lie for college students to come back. Ripe lychees are not needed, and lychees are not ripe when necessary." Chen Tongkui said, "This is my home. I won’t be uncomfortable, but I do have some grievances." However, he is still willing to help farmers stick to the more time-consuming and labor-intensive traditional production mode and rebuild the trust between users and producers.

Similar contradictions and conflicts have been encountered by Wu Jiayuan, a new farmer in Hainan. He told reporters that when he first returned to the countryside, he found that the older generation of farmers were incompatible with their own ideas. "For example, the problem of planting vegetable varieties, planting varieties at a loss in the first year, absolutely no one dares to plant them next year. At that time, I suggested that I lost money in the first year, and I might make a lot of money if I planted it again next year after seeing the market situation clearly, but few people responded, and some even sarcastically said,’ Will you bear the risk of losing money?’ Fortunately, with the increase of agricultural cooperative organizations, more and more rural talents can accurately judge the market, but it is very difficult to change the old farmers’ long-established ideas. "

Zhao Yuanjian, a university student village official in Liuyuanqiao Village, Ziyang District, Yiyang City, Hunan Province, feels the same way. He said: "Seeing that the school in the village is very dilapidated, I suggested that the school be renovated. After all, the impact of education is far-reaching, but the villagers think that’ if you want to be rich, you should build roads first’, so you built roads first."

In Zhoutian Village, Qiuchang Town, Huiyang District, Huizhou City, Guangdong Province, there is a Four Seasons Sharing Farm. The person in charge, Zhang Heping, once worked as a civil servant and went to sea for business. One day, he visited the fields. "I don’t know if I don’t leave, I will be shocked when I leave!" He found that farmers have long been accustomed to spraying pesticides to kill insects and watering vegetables with washing powder. His mother-in-law even "mentioned" him. "The vegetables watered with washing powder not only grow green, but also don’t grow worms!"

"Many farmers have completely subverted the traditional planting methods, and they still don’t know that pesticides will be toxic to the human body, and they are ignorant and fearless." From then on, Zhang Heping decided to abandon business and go into agriculture and explore organic agriculture.

In Shi Yan’s view, it is the key to increase farmers’ income and establish farmers’ trust in CSA model. "In fact, farmers’ willingness to do organic agriculture is still very strong, just because they are too influenced by the market and the weather and bear too many risks, so they often use pesticides and fertilizers as much as possible to protect their income, and the CSA mutual aid model can make farmers get a stable income."

Lang Guangshan, a farmer from Tongzhou, is one of Shi Yan’s partners. For every kilogram of vegetables sold on the farm, Lang Guangshan gets a share of 5.8 yuan, and underwrites 8,000 kilograms of vegetables every month. Excluding the cost of agricultural materials, he can earn at least 200,000 yuan a year. "If you want to get rid of insects, you must fight pesticides; To make vegetables grow fast, it is necessary to apply chemical fertilizers. Everyone has been doing this for more than 20 years. " Lang Guangshan said, "But now I grow vegetable gardens and I won’t do it anymore."

Liu Yi, assistant secretary-general of Sichuan Rural Development Promotion Association, who has long been concerned about the phenomenon of new farmers, said that new farmers have new ideas, new thinking and new technologies, but it is not easy to change the countryside and transform farmers. It takes long-term unremitting efforts, advanced ideas to drive, influence, communicate and exchange, and scientific and effective training and guidance to promote more old farmers to become new farmers.

Policy support system urgently needs to cover new farmers.

Du Zhixiong, deputy director of the Institute of Rural Development of China Academy of Social Sciences, once conducted a questionnaire survey on new farmers. The questionnaire shows that in some places, new farmers rarely get government funds and policy support, and rarely get support in training product certification and brand building. He called on the state to set up a "national prize for ecological (organic) agriculture", and the government, especially the governments below the county level, should pay special attention to the role of new farmers, incorporate their actions into the overall action of national ecological agriculture construction and development, allow them to undertake government-related ecological agriculture projects, and allow them to enjoy preferential policies for new business entities such as family farms and farmers’ cooperatives.

Gao Hongwei, who used to be engaged in the IT industry, has invested and started a farm "vegetable farmer’s house" in Tongzhou District of Beijing since 2012. What he is most worried about at present is "being demolished". There is less and less arable land in Beijing, and there are risks every day. I don’t know when it will be occupied. "Developing organic agriculture requires renting a piece of land for a long time, because the land on the farm uses organic fertilizer, and this land is getting fatter and fatter. We have finally fattened the land. Once the government is demolished or the farmers break the contract, the hard work and investment of several years will be ruined. "

Lack of land is a big problem faced by many new farmers who are trying to expand their business scale. Zhu Yuefang, the head of Zonghan Qingfeng Vegetable Farm in Cixi City, Zhejiang Province, runs more than 600 mu of land. He wanted to expand the scale of operation, but he was hit hard. At the beginning, more than 20 farmers who transferred the land wanted to take back the land and grow it themselves. "I work in a family, and one family went 8 times, but he still tried to take it back." Zhu Yuefang said.

Zhou Jianjun, the founder of Beijing Green Dragonfly Family Farm, said that the government subsidies are only for agricultural products, but the main management mode of Green Dragonfly Family Farm today is to promote the experience agriculture of "renting land for farming", which can not enjoy the policy support to the maximum extent.

Zhao Yuanjian, a college student village official, has enjoyed some preferential policies in starting a business, but in the process of going through formalities in various functional departments and applying for loans from banks, Zhao Yuanjian has encountered many difficulties. "Many policies are relatively empty, and I hope this kind of support policy can be more targeted and operational."

"Now it is impossible to borrow from banks without collateral, and it is difficult for microfinance to meet the capital needs." Cheng Liyue, a new farmer, said that his Yangmei base needed a loan of 5 million yuan, but he couldn’t apply. "We have a national invention patent for waxberry preservation technology, but our small enterprise is in urgent need of funds to grow bigger."

Lin Chun, director of the Information Center of Hainan Provincial Department of Agriculture, said frankly that there is a lack of policy support for the increasing number of new farmers in various places, and they are regarded as entrepreneurs. However, the particularity of agriculture makes it impossible to cover all the general entrepreneurial support policies, such as financing mortgage loans and rural logistics system construction.

"The amount of agricultural insurance compensation is too low, which leads to the fragile risk-taking ability of new agricultural business entities." Yan Weijie, a new farmer in Hengyang County, Hunan Province, was frustrated. He believes that the age limit of industrial injury insurance should be appropriately liberalized in light of the current rural employment situation. "It is difficult to recruit workers in agricultural production. Farmers still have to earn money after they are over 60 years old, and they also have this condition physically. However, according to the insurance regulations of industrial injury insurance in China, the insured person is required to be no more than 60 years old. In this case, once these farmers over 60 years old are injured, they must pay for themselves. "

The No.1 document of the Central Committee issued on February 1, 2015, "Several Opinions on Strengthening Reform and Innovation to Accelerate Agricultural Modernization", put forward: "Guide the standardized and orderly circulation of land management rights and innovate land circulation and scale management methods"; "Improve the support service system for the main body of grain production scale management". Document No.1 of the Central Committee also stressed that it is necessary to support enterprises such as e-commerce, logistics, commerce and finance to participate in the construction of agriculture-related e-commerce platforms and carry out comprehensive demonstrations of e-commerce in rural areas.

"This is good news for the development of new farmers." Chen Liang and Zhang Ruidong, senior experts of Ali Research Institute, think that the growth of new farmers needs strong support, and the government has clearly issued support policies for new professional farmers, but there is no clear policy for new farmers. There are both overlaps and obvious differences between new farmers and new professional farmers. For example, the third-party e-commerce platform should, on the premise of fairness, give necessary entrepreneurial incentives to new farmers, including providing more training support to agricultural product sellers and rural sellers, and support them as key groups of small and micro enterprises.

"Relevant government departments should continue to increase investment, build an agricultural information network and build an e-commerce platform for agricultural products. At the same time, it is necessary to increase the e-commerce training for farmers, so that traditional farmers, professional farmers and new farmers can be’ linked’ as soon as possible, so that more young people can participate in modern agriculture. " William Wang, a professor at the Research Center of Agriculture and Rural Economy of Shandong University of Finance and Economics, suggested.

Zhang Hecheng, director of the Department of Market Economy and Information of the Ministry of Agriculture, has participated in organizing and planning mutual aid salons for new farmers in various places for many times. He enthusiastically looks forward to the future of new farmers: "New farmers are a group of agricultural enthusiasts, investors and service providers who value information, resources, mutual benefit and innovation, and are fashionable farmers. The reason why I advocate and admire new farmers is that every new farmer in today’s society is a strong good coin. We need to actively discover and admire these good coins, and finally hope to promote the healthy development and agricultural modernization of China’s agriculture from point to area. "

Dreaming of the countryside and ploughing the blue ocean. New farmers, pioneer all the way, go all the way!

(Talk about the research team of new farmers in half a month. This article participated in the research: Li Song, Mao Weihao, Zhang Ying, Wang Zheng, Zhou Nan, Hu Xu, Xiao Sisi, Xia Guannan, Richard Chang, Liu Weiwei, Cao Lingjuan, Ji Zhepeng)

Huawei asks M8: Can luxury design and advanced intelligent driving shake BBA?

[ITBEAR] Recently, the sales staff of HarmonyOS Zhixing revealed that a super intelligent luxury large SUV named will be available soon. This new car is not only brand-new in appearance design, but also tries to surpass the traditional luxury brands BBA (Mercedes-Benz, BMW, Audi) in performance and configuration, and its estimated price is locked at about 350,000 yuan.

The appearance design of the M8 has attracted much attention, and its renderings have been widely discussed on the Internet. Judging from the exposed pictures, the new car adopts a futuristic design language, with smooth lines and tension, and the overall shape is atmospheric without losing exquisiteness.

In terms of configuration, the M8 is also not to be outdone. It is reported that the new car will be equipped with Huawei Gankun ADS 3.0 high-order intelligent driving system, which can realize advanced functions such as omni-directional anti-collision, parking space-to-parking scene penetration and parking and driving, bringing unprecedented convenience and safety experience to drivers. It is also possible to equip the M8 with a similar short front suspension design. The length of the car is expected to reach about 5.1 meters, and the taillight design is also quite bright, which can display a variety of patterns and has programming function.

For the interior, the M8 will continue the design of the embracing cockpit of the M9, providing passengers with spacious and comfortable seating space. The new car will also be equipped with luxury configurations such as Shuyun double-seat, zero-gravity seat, dual wireless mobile phone fast charging and Huawei’s self-developed hi-fi audio to further enhance the ride experience. In terms of power, Wenjie M8 will provide two options: extended range version and pure electric version. The extended range version adopts pure electric drive extended range platform 4.0, equipped with large-capacity super-mixing battery, and has excellent endurance performance; The pure electric version adopts 800V high-voltage silicon carbide platform, which supports super fast charging technology.

Focus on the first line, upgrade the emergency rolling early warning, improve the "calling" mechanism, and weave the security "protective net"

  On the morning of July 28th, the No.5 typhoon "Du Surui" landed on the coast of Jinjiang, Fujian Province, carrying wind and rain and affecting Fujian, Guangdong, Jiangxi, Zhejiang and other places. According to the forecast of the Central Meteorological Observatory, Du Surui will continue to bring heavy rainfall to inland areas after landing. The local meteorological departments started the emergency response at the first time, upgraded the emergency response according to the weather situation, strengthened the monitoring, forecasting and early warning, improved the service mechanism of "calling for response" in severe weather, went deep into the front line of typhoon defense, made joint services, reduced the impact of typhoons, and built the first line of defense for meteorological disaster prevention and mitigation.

Zhangzhou: Ready to Deal with Typhoon Du Surui.

On July 26th, the meteorological department of Zhangzhou City, Fujian Province upgraded the emergency response to the first level, strengthened the forecast and early warning, analyzed and judged the development trend and impact of the typhoon, and made every effort to ensure various meteorological services for typhoon Du Surui.

All units strictly implement the "1262" progressive working mechanism, benchmark "precision, accuracy and fineness", strengthen the progressive fine meteorological service in the whole process, encrypt the consultation and judgment, and play the "advance amount" of forecasting and early warning to provide decision support for the city to start "three stops and one break", that is, stop work (industry), stop production, suspend classes and close the market. Up to now, the city has issued 176 decision-making service products, 15 agricultural disaster monitoring and early warning assessments, 10 meteorological popular science products, and 15 special services departments, and issued more than 50 special reports on meteorological services such as reservoirs, power grids, tourism and transportation, and joined forces with natural resources, Longhai LNG, Yunxiao nuclear power and other departments and units to jointly discuss and judge, issue geological disaster risk warning and meteorological safety risk warning of energy enterprises, and jointly build a solid defense line for typhoon defense.In the process of defense preparation, the meteorological bureaus of counties (districts) and relevant units carry out self-examination of early warning and forecasting business and typhoon emergency drills for major business scenarios and links, and test the capabilities of progressive meteorological services, major decision-making services and emergency operations. Strengthen the emergency support of large-scale meteorological equipment, patrol and reinforce detection equipment in advance, and ensure the smooth operation of radar. Implement double backup of meteorological services, debug satellite phones, and ensure smooth communication channels and early warning and forecasting services. In order to effectively prevent the adverse effects of typhoon weather on agricultural production, coastal tourism, coastal aquaculture, etc., the meteorological department of the city has carried out direct services in the first line to minimize the possible impacts and losses caused by typhoons. (Author: Xu Jin ‘e)

On July 24th, the business personnel of meteorological bureaus in counties (districts) of Zhangzhou City carried out the inspection and inspection work of the big monitoring station and the regional station, and reinforced the top covers of the louver boxes one by one. Photo courtesy of Zhangzhou Meteorological Bureau

Clean current: strengthen early warning release and do a good job in typhoon defense

  In order to prepare for the defensive response of Typhoon Du Surui, the meteorological bureau of Qingliu County, Fujian Province upgraded the emergency response of typhoon and rainstorm to Grade II at 15: 50 on July 27th according to the weather situation.

  County Meteorological Bureau organizes staff to inspect and maintain power, network, observation equipment, etc., eliminate potential safety hazards, ensure the stable operation of business during typhoon, and debug emergency equipment; Actively apply the results of comprehensive risk survey of natural disasters, combine with typhoon impact analysis, timely release meteorological early warning information to agriculture, rural areas, construction, tourism, transportation and other departments, prompt the adverse impact of typhoon Du Surui on summer harvest summer sowing, and remind reservoirs to carry out targeted dispatching; Release meteorological information such as typhoon trend and impact analysis to the public, go deep into villages to publicize typhoon science, and raise public awareness of typhoon prevention. Up to now, the county meteorological bureau has issued 5 meteorological services for typhoons, sent 6 short messages for typhoon early warning service, and issued 4,650 early warning messages.(Author: Chang Zhigang)

Xiuyu, Putian: Departments Linked to Build a Safety Barrier Against Typhoon

  At 12: 10 on July 27, the Meteorological Bureau of Xiuyu District, Putian City, Fujian Province launched a typhoon-level response. The emergency management, water conservancy, agriculture and rural areas responded quickly, did a good job in typhoon defense, and went all out to protect people’s lives and property. Marine fishery, agriculture and rural areas, natural resources and other departments in the area should make preparations for industry prevention according to the forecast. 55 construction sites in the whole region, 11 tourist attractions and 11 non-tourist attractions have all been closed; 317 fishing boats and 7001 township ships all entered the harbor to avoid the wind; 13 district-level professional rescue forces, 12 town and park comprehensive emergency rescue teams, 9 enterprise rescue teams and 2 social emergency rescue teams have been assembled for standby; 160 disaster avoidance points are fully prepared, fully open, and ready for resettlement. (Author: Golden Girl)

  Ships from Pinghai Wharf, Xiuyu District, Putian City, Fujian Province returned to Hong Kong to take shelter from the wind. Gold mei photography

  Jiangle: Multi-department linkage publicity to enhance public awareness of typhoon prevention

  At 17: 20 on July 27th, the Meteorological Bureau of Jiangle County, Sanming City, Fujian Province upgraded the typhoon emergency response to Grade II, and issued an important weather warning report to remind all departments and the public to take precautions against secondary disasters such as flash floods, landslides and mudslides that may be caused by typhoon heavy precipitation, and to prevent the adverse effects caused by typhoons.

  Multi-departments of Jiangle County will carry out joint publicity to popularize common sense of disaster prevention. The county meteorological bureau releases warning signals, important weather warning reports and important meteorological information special reports to the public through WeChat and SMS, and the county financial media center releases the latest development of Du Surui and typhoon defense science to the society through TV, radio and WeChat WeChat official account. The Propaganda Department of the County Party Committee mobilized all enterprises and institutions to use LED screens to issue various disaster risk warnings, the communication department issued public service short messages to remind the public to take typhoon prevention measures, and the County Natural Resources Bureau and the housing and construction department jointly publicized typhoon prevention measures in villages and towns to enhance the whole society’s awareness of prevention and the ability to avoid risks independently. (Author: Liao Chenying)

Rao Ping: Improving the coverage of early warning information to deal with "Du Surui"

  On the night of July 26th, Raoping County, Chaozhou City, Guangdong Province held a video conference and scheduling meeting on typhoon "Du Surui". After listening to the latest development of typhoon from the county meteorological bureau and the report of the county third prevention office on the defense work, the county party committee and government mobilized and deployed the typhoon defense work, requiring the meteorological department to continue to strengthen the analysis and judgment of "Du Surui" and use various communication channels to transmit the meteorological early warning service information to thousands of households.

  The county meteorological bureau organized staff to check the observation instruments and equipment to ensure that the detection data were collected and uploaded timely and accurately during the typhoon; Encrypt the frequency of consultation, update the monitoring and forecasting information in a rolling way, and strengthen the release of forecasting and early warning information; Further play the role of loudspeakers in 363 administrative villages and rural meteorological information officers, expand the coverage of meteorological early warning information, and do a good job in disaster collection and reporting. (Author: Zheng Junjia Lin Jiahui)

JiuJiang Chai Sang: Early rice harvesting and drying to serve agriculture when Typhoon Du Surui comes.

  Affected by Typhoon Du Surui, it is expected that there will be a precipitation and windy weather process in Chaisang District, Jiujiang City, Jiangxi Province from July 28th to 29th.

  On July 26th, technicians from Chaisang Meteorological Bureau carried out meteorological service for agriculture at the demonstration site of early rice sowing meteorological application technology in Minshan Township, Chaisang District, and carried out early rice yield measurement together with experts from the Agriculture and Rural Bureau. Combined with the special report on "Double Grab" service of agro-meteorological service released in the early stage, the technicians suggested that farmers should pay close attention to early rice harvesting and finish the harvest of 5,000 mu before the storm comes. (Author: Teng Jiacheng He Lingfen)

Lean: Making typhoon meteorological service special report to help yellow peach harvest.

  On July 27th, the staff of the meteorological bureau of Le ‘an County, Jiangxi Province came to the yellow peach planting base in Tuoshang Village, Gongfang Town, and sent a special report on the meteorological service of Typhoon Du Surui to guide fruit farmers to harvest yellow peaches in time.

  At present, it is the yellow peach picking season. Due to the influence of Du Surui, there will be stormy weather in Le ‘an. The staff suggested that fruit farmers seize the favorable period, grab the yellow peaches in time when the wind and rain came, and do a good job in fruit field drainage in time to reduce the economic losses caused by the typhoon. (Author: Miao Binbin)

Linhai: Multiple early warnings to prevent the influence of "Du Surui"

  Affected by the No.5 typhoon "Du Surui" this year, there was stormy weather in Linhai City, Zhejiang Province from 20: 00 on July 25th to 14: 00 on July 27th. The accumulated area rainfall in the city was 55 mm, and the wind force in coastal sea and high mountain areas generally increased to 8-9.

  Linhai Meteorological Bureau started the typhoon three-level emergency response ahead of schedule, and strengthened monitoring and forecasting and risk judgment. On the morning of the 27th, the Water Conservancy Bureau and the Natural Resources and Planning Bureau of Lianhe City issued yellow warning signals for typhoons, flash floods, orange warning signals for geological disasters and meteorological risks, and orange warning signals for rainstorms to remind towns and streets to pay close attention to rainfall and focus on preventing secondary disasters such as landslides, flash floods in small watersheds and urban waterlogging that may be caused by heavy rainfall.

  At 15: 00 on July 27, the city’s anti-typhoon emergency response was upgraded to level 3. Up to now, the city has transferred 2112 people, shut down 5 sluice gates along Tangkoumen, shut down 11 tourist attractions, and all 800 fishing boats have entered the port. At the same time, through the whole network SMS, "village-to-village" broadcast and other means to release forecast and early warning information to remind the public to prepare for typhoon. (Author: Ying Jin)

  At Hongjiaoyan Fishing Port in Linhai City, fishing boats neatly docked in the harbor to avoid the wind. Maojianjun photography

(Editor: Su Jessie)

Scientifically coordinating medical resources to effectively prevent and treat respiratory diseases in winter

  National Health Commission recently held a press conference to introduce the prevention and treatment of respiratory diseases in winter in China and answer reporters’ questions, so as to clearly improve the ability of receiving medical treatment and the standardized level of diagnosis and treatment.

  With the continuous winter in all parts of China, respiratory diseases have entered a period of high incidence. Monitoring shows that the recent continuous rise of acute respiratory diseases is related to the superposition of various respiratory pathogens. Faced with this situation, it is necessary and timely for National Health Commission to issue authoritative information, scientifically guide local medical institutions to do a good job in diagnosis and treatment, and remind the public, especially susceptible people, to do personal protection.

  Coordinate medical resources to facilitate the people to seek medical treatment in an orderly manner nearby. In view of the recent frequent occurrence of acute respiratory diseases, medical institutions should strive to open relevant consultation rooms, expand treatment areas, appropriately extend service hours, and enhance the ability of receiving services. It is also necessary to implement the grading diagnosis and treatment system, adjust the strength across disciplines and hospitals, give play to the role of medical association, and improve the diagnosis and treatment ability of general infections and the efficiency of severe identification and referral. Internet hospitals should play the role of "cloud medical treatment" to divert patients and reduce the risk of cross-infection. Local medical institutions must further strengthen management, standardize diagnosis and treatment behavior, improve medical quality, and meet the needs of the masses for medical treatment.

  Optimize outpatient service and strive to improve people’s medical experience. General hospitals, specialized hospitals, grass-roots community health service centers and other medical institutions at all levels and types of respiratory clinics, fever clinics to implement the "should be open to all", and create conditions to open night clinics. The establishment of a dynamic monitoring and deployment mechanism can mobilize the wards and qualified administrative staff who have been transferred to other posts to support the respiratory outpatient service, and realize that medical resources should be deployed to the best of their ability. At the same time, reduce unnecessary links, and "simplify as much as possible" in service processes such as registration, inspection and drug collection. Focusing on patients’ urgent difficulties and worries, we should dig deep into the internal resource potential of medical institutions, strive to upgrade the diagnosis and treatment services and expand the service connotation, and ensure the people to obtain better medical and health services.

  Pay attention to "one old and one young", and the protection starts from the self. The elderly, children and patients with basic diseases are more vulnerable to virus attacks. Professionals suggest that key populations actively vaccinate relevant vaccines to reduce the risk of influenza and serious complications. For managers, it is necessary to do a good job in epidemic prevention and control in key crowded places such as schools, kindergartens and nursing homes, and reduce personnel flow and visits. People should improve their awareness of self-protection, adhere to the hygienic habits of wearing masks, washing hands frequently and opening windows for ventilation, ensure adequate sleep, maintain a healthy diet and enhance immunity. Take the initiative to learn health knowledge, improve health literacy and strengthen health management. Everyone should be the first responsible person for their own health.

  To scientifically prevent and treat respiratory diseases in winter, we should adhere to prevention first, improve the coordination and integration mechanism of medical prevention, and at the same time strengthen the prevention and treatment system and emergency capacity building to effectively curb the spread of respiratory diseases. Governments at all levels should always give priority to the protection of people’s health, scientifically allocate relevant resources and continuously enhance the health and well-being of the people.

Reading China’s economic data several times conveys high-quality development signals.

  Reading China | These economic data convey high-quality development signals.

  The economic semi-annual report of the first year of the 14th Five-Year Plan was unveiled! According to the data released by the National Bureau of Statistics on the 15th, the gross domestic product (GDP) in the first half of the year was 53,216.7 billion yuan, up 12.7% year-on-year at comparable prices. The average growth rate in the two years was 5.3%, 0.3 percentage points faster than that in the first quarter, and the economic development showed a good trend of steady reinforcement and steady progress.

  On July 15th, the State Council held a press conference on the national economy in the first half of 2021. Xinhua News Agency reporter Xie Xiyao photo

  Production demand continues to pick up. From the production point of view, summer grain has been harvested again, and animal husbandry production has grown steadily.

  Harvester harvests wheat in the wheat field in Pingyi County, Linyi City, Shandong Province (photo taken on June 8). Xinhua News Agency (photo by Wu Jiquan)

  In the first half of the year, the added value of industrial enterprises above designated size increased by 15.9% year-on-year, with an average growth rate of 7.0% in two years, 0.2 percentage points faster than that in the first quarter; The added value of service industry contributed 53% to economic growth, 2.1 percentage points higher than that in the first quarter.

  Workers assemble vehicles in faw liberation assembly workshop in Changchun, Jilin Province (photo taken on July 7). Xinhua News Agency reporter Zhang Nanshe

  Chen Xin, a professor at Shanghai Institute of Advanced Finance, Shanghai Jiaotong University, pointed out that China’s economic growth is of great quality, mainly reflected in GDP growth. He said that the growth of the secondary industry is the highest among the total GDP growth. Among them, this growth of manufacturing industry is the strongest, and then if it is subdivided, we can see that the growth of high-tech manufacturing industry is the highest in the manufacturing industry.

  On July 15th, in a garment factory in Qilin Street, Jiangning District, Nanjing City, Jiangsu Province, workers made garments in the tailor’s workshop. Xinhua News Agency (photo by Fang Dongxu)

  In terms of demand, in the first half of the year, the total retail sales of social consumer goods was 21,190.4 billion yuan, up 23.0% year-on-year, with an average growth of 4.4% in two years, 0.2 percentage points faster than that in the first quarter; The national investment in fixed assets (excluding farmers) was 25.59 trillion yuan, up 12.6% year-on-year, with an average growth rate of 4.4% in two years. Among them, the investment in high-tech industries and social fields grew at a higher average rate in two years. The total import and export volume of goods was 18,065.1 billion yuan, a year-on-year increase of 27.1%.

  On July 13th, transport vehicles transferred containers at the container terminal in Lianyungang Port, Jiangsu Province. Xinhua News Agency (photo by Wang Chun)

  Chen Xin, a professor at Shanghai Institute of Advanced Finance, Shanghai Jiaotong University, said that China’s export data grew very strongly and the export structure was constantly optimized. At the same time, our spending power is constantly increasing. The awareness of domestic brands has risen, and the consumption growth rate in China is very high.

  Jingtang Port Area, Tangshan Port, Hebei Province, shot on July 15th. Xinhua News Agency (photo by Li Lei)

  The previously released financial statistics for the first half of the year show that in the first half of the year, China’s RMB loans increased by 12.76 trillion yuan, of which medium and long-term loans for manufacturing and loans for small and micro enterprises increased significantly, and the growth rate of real estate loans continued to decline. In the first year of the 14 th Five-Year Plan, this "two increases and one decrease" is of great significance.

  Zhou Hao, a senior economist in Asia at Commerzbank, said that on the one hand, we can see that the growth rate of investment has remained at a relatively high level. More importantly, the growth rate of real estate investment is declining step by step, which means that our adjustment to the whole industry, including policy orientation, is actually very obvious.

  On April 26th, the staff of Zhuji Rural Commercial Bank of Zhejiang Province (first from left, second from right) and the staff of Market Supervision Bureau (second from right) handled the financing loan business of intellectual property pledge on the spot. Xinhua News Agency (photo by Guo Bin)

  The economic data of China in the first half of the year also showed that the employment price was generally stable, with 6.98 million new jobs in cities and towns nationwide, achieving 63.5% of the annual target; The national consumer price index (CPI) rose by 0.5% year-on-year. Residents’ income continued to grow, and the ratio of per capita disposable income of urban and rural residents narrowed. In the first half of the year, the per capita disposable income of the national residents was 17,642 yuan, a nominal increase of 12.6% year-on-year, and an average increase of 7.4% in two years.

  On June 21st, job seekers and recruiters exchanged ideas at the event site. Xinhua News Agency reporter Liu Ying photo

  Liu Aihua, spokesperson of the National Bureau of Statistics, said that, on the whole, the national economy continued to recover steadily in the first half of the year, with stability and consolidation. However, we must also see that the global epidemic continues to evolve and there are many external unstable and uncertain factors; The recovery of domestic economy is uneven, and efforts are still needed to consolidate the foundation of stable recovery and development.

  Lhasa citizens choose vegetables at Bayi Agricultural Products Market (photo taken on June 4). Xinhua News Agency reporter Jin Yiqing photo

  Experts believe that under the background that the global epidemic has not been effectively controlled and the world economy is in recession, China’s economy achieved such a "report card" in the first half of the year, which highlights the strong resilience and potential of China’s economy and is optimistic that China’s economy will continue to maintain a steady growth trend.

  Reporter: Sun Qing, Youzhi

  Editor: Wu Weiling, He Li, Liu Zai

  Production: Xinhua FM Studio

  Xinhua news agency audio and video department

Opening the 14th Five-Year Plan | Modern supply chain supports high-quality development of domestic economy.

CCTV News:The "14th Five-Year Plan" clearly puts forward that it is necessary to smooth the domestic circulation, in which all links of production, distribution, circulation and consumption are in line with the construction of a modern supply chain system. At present, the world is still facing uncertainty, and strong supply chain support is an important guarantee for smoothing domestic circulation and connecting with international circulation.

Jiang Chunfa runs a warp knitting textile enterprise in Haining City, Zhejiang Province, and polyester fully drawn yarn is an important raw material for his factory. Affected by the global economic situation, the price of this raw material changes very frequently. In order to maintain the stability of the supply chain and reduce costs, Jiang Chunfa, who has limited cash flow, chose a professional supply chain integration service provider to help him.

Jiang Chunfa, head of a textile enterprise in Haining City, Zhejiang Province:Through the supply chain, supply chain professional companies help me advance funds. As long as I pay the down payment, they can help me lock in more than 3,000 tons of raw materials at a low price. I calculated that I can save about 3 million yuan this month.

Next to Jiang Chunfa’s factory, Wu Chenghua’s textile factory went online with a full set of intelligent management systems. One screen can clearly see the operation of the whole factory, and he can grasp the operating rate and production efficiency of the machine in real time, and at the same time reduce the error rate of production links and improve the product quality.

Wu Chenghua, head of a textile enterprise in Haining City, Zhejiang Province:Our order volume increased by about 15%, and then the error rate was directly controlled at zero. In the first year, our output value was 10 million, and by the end of December 2020, our output value reached 50 million.

Experts said that the modern supply chain is gradually penetrating into all aspects of China’s economy and has become an important driving force for the high-quality development of China’s economy. At the same time, China has actively integrated into the global supply chain system and gradually developed from a participant in the global supply chain to a global supply chain promoter.

Wang Tingge, Chairman of a Supply Chain Integration Service Group:For the upstream and downstream of the industry, all manufacturing, circulation, logistics and accounting are experts, which is an excellent supply chain management company. This kind of company will have a more competitive advantage if it participates in the domestic large-scale circular management.

Lin Meng, Director of Modern Supply Chain Research Institute, Ministry of Commerce:On the one hand, it will help to promote the smooth flow of domestic large circulation, optimize the network structure of domestic supply chain, effectively promote collaborative integration, effectively improve the operating efficiency of supply chain, further enlarge and expand the scale of domestic large circulation, and also help to give play to the market advantage of domestic large circulation.

Ning Ji Zhe, Deputy Director of the National Development and Reform Commission and Director of the National Bureau of Statistics, answered questions on the release of the unemployment rate in urban su

 

  [editorial comment/note]In order to conscientiously implement the Supreme Leader Socialism with Chinese characteristics Thought in the new era, fully implement the important decision-making arrangements of the CPC Central Committee and the State Council on employment and employment statistics, and accurately and timely reflect the employment and unemployment situation in the country, the National Bureau of Statistics hasfourSince August, the national urban survey unemployment rate and31Survey the unemployment rate in cities and towns. In order to facilitate all sectors of society to better understand the concept, function and survey methods of investigating the unemployment rate, the reporter of China Information News interviewed Ning Ji Zhe, deputy director of the National Development and Reform Commission and director of the National Bureau of Statistics, on the issues related to the release of the urban survey unemployment rate.

 

  Q: What is investigating the unemployment rate? How is it different from the registered unemployment rate?

 

  A: The survey unemployment rate refers to the percentage of the unemployed population in the total labor force (the sum of the employed population and the unemployed population) calculated through the labor force survey or relevant sampling surveys. Among them, the employed population refers to16At least one year old and above, who has worked at least in order to obtain labor remuneration or operating income during the survey reference period (usually one week before the survey time point)oneHours of people, including vacation, temporary suspension and other on-the-job but not working population. Unemployment refers to16One year old and above, no job but nearthreeI am actively looking for a job in the next month. If there is a suitable job, I can work in2People who start work in a week. The minimum age of the labor force is16One year old, no upper limit. Corresponding to the labor force,16People aged one year and above who are neither employed nor unemployed are called non-laborers, such as housewives who have no will to work, students at school and people who have lost their ability to work. The definitions of employed population and unemployed population in China are consistent with the standards of the International Labour Organization, and the survey of unemployment rate is internationally comparable.

 

  As another effective way and method of unemployment measurement, the urban unemployment registration system has played an important role in reflecting the unemployment situation in China and providing reference for the formulation of employment policies for a long time. However, because it counts the unemployed who meet certain conditions and voluntarily register with employment service agencies, it is increasingly difficult to fully reflect the unemployment situation in China’s rapidly developing and changing economic and social environment. The statistical scope of urban survey unemployment rate is the permanent population of cities and towns, including both the local population of cities and towns and the foreign permanent population, such as the population transferred from rural areas to cities and towns. It does not require unemployment registration, nor does it limit conditions such as household registration and work experience. From the survey method, unlike the method of obtaining registered unemployment rate through administrative records, the survey of unemployment rate is to obtain unemployment rate data through sampling survey of households. There are differences between them in the survey object, survey method, index meaning and calculation method, and they play different roles. Investigating the unemployment rate is essential to comprehensively, accurately and timely reflect China’s macroeconomic operation, the allocation of resources in the labor market, macro-management of services and scientific decision-making. The registered unemployment rate plays an important role in the government’s formulation of employment policies and provision of accurate employment services.

 

  Q: What is the significance of publishing the survey unemployment rate to serve the country’s development?

 

  A: Employment is the biggest livelihood. Full employment is an important goal of macroeconomic policy. As one of the four macroeconomic indicators in parallel with economic growth rate, price index and balance of payments, investigating unemployment rate plays an important role in monitoring macroeconomic operation and reflecting employment and unemployment.2018The Report on the Work of the Government in 2000 included the unemployment rate of urban survey into the main expected goal of economic and social development for the first time, which reflected that the Party and the government paid more attention to employment, better reflected the requirements of shared development, and highlighted the work orientation of improving the quality of employment and achieving fairer and more full employment.

 

  It is not only the common practice of the international community, but also the objective need of our government to serve the society by statistics. By publishing the survey unemployment rate, it can provide information support for the party and the government to strengthen and improve macro-control and scientifically formulate employment policies; It can provide basic data for experts and scholars in scientific research institutions to analyze and judge the labor market situation in China, and to carry out scientific research on employment and unemployment and employment policy consultation; It can provide useful reference for the public to know the employment and unemployment situation of the whole society in time and make employment choices; It can provide an official standard for the international community to understand China’s economic situation and employment situation and conduct international comparisons. Combining the registered unemployment rate with the survey unemployment rate and publishing the data from the two sources at the same time can provide a more comprehensive, accurate, complete and timely information basis for analyzing and judging the employment and unemployment situation in China.

 

  Since this yearfourSince June, the National Bureau of Statistics has incorporated the survey unemployment rate into the main statistical information release plan, and regularly released the national urban survey unemployment rate and31Survey the unemployment rate in cities and towns. In the future, our bureau will gradually increase the content of publication in consideration of social needs and work basis, and try its best to meet the social demand for employment and unemployment data.

 

  Q: Please briefly introduce the survey methods for investigating unemployment rate data?

 

  A: China’s survey of unemployment rate is obtained through labor force survey.2005In, the National Bureau of Statistics began to establish a national labor force survey system, which is conducted twice a year.2009In 2000, in order to reflect the impact of the international financial crisis on China in time, it was established again.31A monthly labor force survey system in a big city, every month in31A survey was conducted in 10 provincial capital cities.2016In 2000, in order to reflect the changes of China’s labor market more comprehensively, quickly and accurately, we integrated the above two parallel labor force surveys and established a national monthly labor force survey, covering all prefecture-level cities (prefectures and leagues) in China.

 

  The national monthly labor force survey adopts the method of sampling survey, calculates the whole population through samples, and the survey sampling scheme is scientifically designed, and adopts the stratified two-stage probability sampling method (PPS), and comprehensively consider the population size of each region and the urban and rural structure of residents. National monthly survey abouttwelveTen thousand households, Covering family households and collective households, the survey sample is highly representative, covering all cities (prefectures, leagues) and peace treaties in China.1800Counties (cities, districts and banners). In order to avoid sample aging and reduce the burden of survey households, the survey samples are rotated in a certain proportion every month. The current resident population (the population living in the household) and the permanent resident population (including the population of the household who has been out for less than half a year) at the survey time are the survey objects, and are not limited by region, household registration, age and so on. The survey adopts the statistical standards recommended by the International Labour Organization. The content of the survey is rich and informative, including the basic information of the respondents such as name, gender, age and education level, and the information on employment and unemployment in the week before the survey time, such as whether they worked, the reasons for not working, the industry and occupation where they worked.

 

  Q: What measures have been taken to ensure the quality of survey unemployment data?

 

  A: Focusing on the core work requirement of ensuring the quality of the survey unemployment rate data, the National Bureau of Statistics has improved the top-level design of the survey system, adjusted and optimized the survey organization and implementation agencies, strengthened the quality control of the survey implementation process, strictly implemented the requirements of data review and quality evaluation, strengthened the construction of grassroots investigators, and strengthened statistical law enforcement and inspection to ensure the authenticity and credibility of the survey unemployment rate data. First, strengthen the top-level design to ensure that the investigation plan is scientific and efficient. The National Bureau of Statistics has conducted in-depth research and exploration on the work of ensuring the data quality of the survey unemployment rate in terms of theory, methods and practice, closely communicated with the International Labor Organization, international counterparts and domestic and foreign scientific research institutes, and extensively referred to international experience, and established a scientific, reliable and standardized national monthly labor force survey system and method system. The second is to strengthen the quality control of the investigation process to ensure the authenticity and reliability of the source data. Solidly carry out the professional training, management and guidance of front-line investigators, strictly implement the quality control requirements of all aspects of data collection, scientifically and meticulously carry out data review, evaluation and analysis, and ensure the comprehensive and accurate implementation of the investigation plan and various work quality requirements. The third is to optimize the means of data acquisition, transmission and processing, and improve the efficiency and quality of investigation. The data collection of the survey unemployment rate is based on the online direct reporting system of the National Bureau of Statistics.oneMore than 10,000 investigators use hand-held electronic terminal equipment to collect data in real time and submit them directly to the National Bureau of Statistics through the network, thus effectively improving the investigation efficiency, and strictly checking and accepting the investigation data to ensure that the data quality responsibility can be traced back. The fourth is to strengthen investigation and publicity and improve the degree of investigation and cooperation. The cooperation and support of residents is the premise and foundation to ensure the quality of unemployment rate data. In recent years, the National Bureau of Statistics has been making continuous efforts to improve the publicity of the labor force survey, and by posting announcements and issuing a letter to the survey households, the majority of households have increased their understanding of the labor force survey and effectively enhanced their cooperation. Fifth, strictly implement the principle of investigation according to law, and strictly guard against statistical fraud and fraud. The National Bureau of Statistics conscientiously implements the Opinions of the Central Committee on Deepening the Reform of Statistical Management System and Improving the Authenticity of Statistical Data, strictly enforces statistical laws and regulations, effectively supervises the investigation process through telephone verification, tamps down the responsibility of grassroots work, and ensures that the data is true, reliable, accurate and timely.

 

  Q: Compared with other countries and regions, what is the level of urban survey unemployment rate in China?

 

  A: All countries in the world regard employment as an important goal of macro-control. In recent years, the world economy has experienced ups and downs, trade protectionism has obviously risen, uncertainty and instability have increased, and China’s employment pressure is still relatively high. The CPC Central Committee and the State Council adhered to the people-centered development thought, guided the grasp of the new normal of economic development, thoroughly implemented the employment priority strategy and active employment policy, made overall plans to stabilize growth, promote reform, adjust the structure, and benefit people’s livelihood, thus maintaining the medium and high-speed economic development and effectively supporting the stable and positive employment situation. According to the latest data of the International Labour Organization, the average unemployment level in developed countries and regions is6.6%The average unemployment level in developing countries and regions is5.5%, the global average unemployment rate is5.7%. Compared with other countries and regions in the world, the unemployment rate in China’s urban areas is lower than the global average and that in developing countries and regions, and the employment situation remains stable.

Micro-short plays are not good for making money, and they are on Chinese plays again?

Author | Gu Han

Editor | Li Chunhui

 

In 2022, long plays are getting shorter and short plays are getting longer.

 

The former is mainly reflected in the change of set number. There are only 24 episodes of the costume drama "The Wind Rises in Longxi" that the stars joined and landed on CCTV, which was unimaginable in previous years. In pure online drama, the volume of about 20 episodes is becoming more and more mainstream. The story of the thrush was split into two parts: 22 episodes and 20 episodes. Think of those fairy tales with 50 or 60 episodes in the early years. It’s like a lifetime ago.

 

The latter is mainly reflected in the change of the duration of the single episode. At the beginning of 2022, the comedy miniseries "Aunt’s World" attracted attention in a single episode of about 5 minutes, while the recent well-known puppet miniseries "I am in ignorance" and "I haven’t seen my only daughter" doubled on this basis, with a single episode of about 10 minutes.These dramas seem to take a middle between the traditional long drama and the short drama, with a slightly longer single episode and horizontal screen shooting.At present, there is no official unified name, so let’s call it "Chinese opera".

 

Aiyou Tengmang did this in order to adapt to the viewing habits of long video users. However, just in the past April, Aauto Quicker also launched a "five-minute drama" wing-supporting plan, and put forward new requirements for production specifications in terms of access conditions, such as "shooting on a horizontal screen, with a frame width-height ratio ≥1.3".

 

This is not without warning. In this year’s Spring Festival, Aauto Quicker’s most famous ancient short play "princess royal is on" is the horizontal screen.

 

 

At the 2020 Watermelon PLAY Curiosity Conference, Ren Lifeng, president of Watermelon Video, put forward three characteristics of Chinese video: 1-30 minutes, horizontal screen and PGC production. Therefore, judging by the length of time, the "micro-short drama" that has been called for several years has already been on the road of Chinese video-even the shortest ones can have one and a half minutes in an episode.

 

The trend of horizontal screen and specialization makes this more clear. The micro-short drama that comes out vertically may ultimately rely on "horizontal" to truly adapt to the long-established habit of watching dramas.

 

Long video, an outsider in the video competition?

 

The video industry has had a hard time these two years. Both long and short videos have entered the stage of stock competition. Among Chinese video players, bilibili, the only one who didn’t work hard in vain, didn’t agree with the positioning of Chinese video at all, and stepped into the mire of burning money in content.

 

In this case, breaking the time limit and expanding the content ecology have become their common choice.According to the theory of high emotional intelligence, the boundaries between long, medium and short videos are becoming more and more blurred. To put it mildly, there are more and more behaviors of copying homework from each other:

 

Tik Tok has launched a web version of PC, and now it can publish pictures and texts in addition to videos. Aauto Quicker added barrage function after double speed. This year, bilibili is pushing for short video with vertical screen. The content of immersion, less processing and the way of sliding up and down are all like shaking fast.

 

Chinese video is a concept that gets hot at the first sign. In the first half of 2020, Quibi (bankrupt) Appeared in Hollywood, who wanted to do short plays in Netflix mode. Gong Yu, CEO of iQiyi, made judgments such as "the market potential of YouTube mode app will increase significantly in the next 2-3 years" and revealed that a new medium-long video product "Suike" was being developed.

 

In the second half of 2020, Watermelon Video, which has attracted much attention because of the long video action of bytes, announced that at least 2 billion yuan will be used to subsidize Chinese video creation in the coming year. In just one year, Chinese video has changed from a crowd to a crowd, and WeChat, Zhihu, Baidu … even Betta has followed suit.

 

 

Nominally, middle video is a cross boundary that appears when short video is long and long video is short. But in fact, the recognized Chinese video players are bilibili, Watermelon Video and even Zhihu. After all, short videos can be made into Chinese videos, and it is easier to achieve it by releasing the time limit. Only the long video platforms, although they have qualifications and resources, are always outsiders in the Chinese video competition.

 

Tencent’s short and medium video exploration started very early, and its street products reached double digits. Microvision will survive until now, and it will be integrated into the same business unit with Tencent Video. Iqiyi borrowed the east wind of "Youth has You 2" when it was first launched. However, it never formed a real creative ecology and failed to transform into a second-generation platform for its film and television dramas. After the wave of layoffs at the end of last year, it also merged with other products.

 

The reasons are as follows: First, the forms of entertainment are increasingly subdivided, and "Shake Fast B" have occupied the mountain of PUGC and fragmented entertainment. More importantly, PUGC’s long video is something that was once owned and actively eliminated. Long video has been on the road of professional content and payment mode for a long time, and now users want to go back and pick up PUGC, which users are neither used to nor expected.

 

In this way, the special features of Chinese drama are revealed.You don’t have to rely on ecology in particular, but you can operate it according to the drama series. It may be a rare opportunity for a long video to grab the initiative in the middle video.

 

Is the video still waiting to be defined?

 

It may be due to the fact that YouTube was taken as the control group from the beginning inside and outside the industry, and there is a ready-made bilibili for reference in China. It may also be because it is the byte system that has been keen to define and promote it, and Chinese video seems to have been deeply bound to PUGC mode.

 

When it comes to Chinese video, we will first think of VLOG, pan-knowledge content, film and television commentary/second creation, etc. However, this is not necessarily because of how well these contents fit with the Chinese video, but more likely because of the repeated collisions between Chinese video players, or between long, medium and short videos around these contents (such as wizard financial events), and the impression left over time.

 

How can a long video platform develop its video? In the past, the answer was basically to incorporate film and television commentary/second creation, so that the traffic of short and medium videos can be precipitated around the long video IP, which is typical for example. Instead of creating long-term content in a professional way that is familiar to long videos.

 

In fact, 1-30 minutes is the professional content that most viewers are familiar with: a cross talk or sketch, an animated cartoon, a sitcom, a MV or music scene, a segment cut by a TV station with advertisements …

 

 

In other words, the long video platform has a lot of professional content of medium video length, and even the single episode of many online dramas in the early years is about ten or twenty minutes. Only in a specific period, 40-60 minutes showed a greater advantage, so that this specification was eliminated, or at least marginalized in live-action dramas.

 

However, nowadays, when people’s time is further divided by short videos and patience is further eroded, 40-60 minutes of continuous watching becomes a kind of pressure. The volume of short and medium videos has become more in line with the demands of this audience.

 

 

Compared with the mini-short drama with a single episode of less than 5 minutes, the Chinese drama, which has doubled in duration, has a huge imagination space.

 

First of all, in terms of content, it can make the script more elaborate, no longer ups and downs, and the characterization is more delicate and free from stereotypes. On the whole, longer and more elaborate stories can also make Chinese dramas convey more different emotions and dig deeper themes beyond "cool".

 

On a more practical level, the realization of miniseries has always been a hot topic. Behind the occasional explosions, there are countless projects and teams with cannon fodder. This is the case in the period of "barbaric growth" of each content, except that the miniseries may have a shorter period and pay less.

 

At present, the monetization methods used in micro-short plays include advertisement implantation, brand customization (single episode, non-drama or whole play), leading actor’s delivery after becoming a talent through short play hit (limited to shaking fast), and content payment.

 

For the advertising model, the longer duration of Chinese drama undoubtedly gives more room for implantation. In the payment mode, the longer the duration and the more detailed the story, the better the chance for the audience to "willingly" pay for the Chinese drama.

 

In addition, telling the story well and IP-translating the content creativity instead of the actors may be good for long video platforms and non-MCN film and television companies that can’t adopt the mode of bringing goods by talents. In the barrage of "Oblivity", many netizens have expressed their desire to see this story expanded into a more excellent long drama. At first, the micro-short-drama brand rabbit-rabbit culture, which was invested by bilibili, also hoped to carry out creative testing and IP incubation through micro-short-drama.

 

This world, after all, is horizontal?

 

Hard Sugar Jun once thought that the micro-short plays of each platform may form distinct style barriers according to their respective interface design and audience groups. However, it seems that the specifications of micro-short dramas and Chinese dramas in the future may gradually become unified, or be stable in certain types. At least on the issue of horizontal screen and vertical screen, the trend has been revealed.

 

Yien Data: Insights into the Trend of Video Content in 2021-Micro-Short Plays

 

Why are micro-short plays and Chinese plays slowly falling to the horizontal screen?

 

Vertical screen is the most commonly used specification of short video, and the main body of the screen is often very clear, with little information, which is consistent with the demand of short video to minimize the energy input of users. However, when miniseries want to overcome the commercialization problem, this pursuit cannot be changed, and it is necessary to seek specialization and quality upgrading, so that the audience can adjust their psychological expectations from casual viewing to serious input.

 

Horizontal screen is the most widely used specification in traditional film and television, and it will look more like professional content than short video. Secondly, the format of movies and TV series has evolved many times, but the overall trend is to broaden horizontally, which fully proves the superiority of horizontal screen over vertical screen in storytelling-it can accommodate more information, and can assist narrative through depth of field, scheduling and other skills, making the picture look beautiful and textured.

 

 

More importantly, the same horizontal screen specifications as traditional film and television are more convenient for traditional film and television practitioners to transition to the creation of micro-short dramas and Chinese dramas.Looking back at the early reports of miniseries, there are many film and television practitioners who are unfamiliar with the balance between vertical screen and short video rhythm, and the performance of miniseries is not as good as that of short video MCN.

 

When the long video platform collectively came to an end and pushed the horizontal screen specification, this problem was no longer a problem. Some traditional film and television companies familiar to the audience, such as Huayi Chuangxing, Jiaxing Media and Wuyuan Culture, have all come to an end. Last year, Fang Guoyun Culture, the producer of "Who’s the Murderer" in Fog Theater, was revealed by Ren Xiaofeng, the chairman of the board, at the industry forum that the company currently has as many as 30+ short drama projects.

 

Sitting on the tuyere<念念无明&会成为“昙花一现”吗?丨导演曾庆杰专访》

 

A more realistic situation is: on the connection with traditional film and television companies, on the "distance" from the main force of drama chasing, on the operation and announcement ability of drama series, after all, the long video platform is better.

 

In Q1, 2022, Mango TV’s "Ignorance" achieved a total broadcast volume of 510 million, and Tencent video’s "Please! Don’t spoil me has 450 million plays, both higher than the 420 million in Aauto Quicker’s station TOP1 and the 310 million in Tik Tok’s station TOP1. For the first time in the field of short drama, the long video platform overtakes the short video platform, and the market structure has quietly changed.

 

Back in 2018, Life Began on Me, which was broadcast on iQiyi, provoked the topic of short drama with vertical screen for the first time. However, the long video platform did not match the vertical screen and the length of one minute, and Aauto Quicker and Tik Tok got the first bonus of short drama, which gave the first definition of short drama.

 

Will this situation be reversed in 2022? If one day the long video successfully takes the lead in short drama, will it be a blessing or a curse for short drama?