SAIC Iveco Hongyan Commercial Vehicle (hereinafter referred to as SAIC Hongyan) Co., Ltd. was established in 2007 and owns three brands: Hongyan, IVECO (authorized use), Steyr (common use), Jieshi, King Kong, Jaka, Steyr, and 682 five series of heavy truck products, covering the mainstream 160-560 horsepower full power segment configuration of medium and heavy trucks, which can fully meet the transportation needs of highway logistics, engineering construction, special and other fields and multi-purpose heavy trucks.
As an international heavy truck brand under SAIC Motor Group, SAIC Hongyan integrates intelligence, big data and heavy trucks in depth to continuously lead the industrial upgrading of China’s heavy trucks.
Relying on intelligent projects
Building a comprehensive vehicle information service platform
SAIC Hongyan’s intelligent project effectively integrates advanced information technology, satellite positioning technology, data communication technology, electronic control technology, and computer technology, and uses satellite positioning data, real-time vehicle operating condition data, and video data inside and outside the vehicle as information sources. The distributed computing technology and open architecture design are adopted to soften functions, integrate various resources of vehicle services, and comprehensively apply them to vehicle safety information services and management systems.
Specifically, the intelligent project consists of two parts, one is the research and development work, and the other is the application demonstration and promotion work. Among them, the research and development work includes the research and development of three systems, one product, and two platforms, namely the Beidou satellite-based car positioning system, the car driving condition collection system, the car driving video information collection system, the car driving safety information integration embedded system end point, the car safety comprehensive information service platform and the SIH product life cycle information monitoring and management service platform.
The application demonstration and promotion work includes the automobile safety comprehensive information service center, the SIH product life cycle information monitoring and management service center construction and two application demonstration points vehicle end point installation and deployment.
The vehicle’s driving parameters are collected and processed through the internal body network, and the wireless access technology is used to realize effective data exchange storage with the remote management center, providing location information services, safety threshold alarms, fault information diagnosis, vehicle defect analysis, comprehensive vehicle condition assessment, accident post-event verification, remote information services, and full life cycle management. Thus, a real-time, accurate and efficient vehicle comprehensive information service platform with independent intellectual property rights and a wide range of functions is established.
In 2017, SAIC Hongyan Company launched a total of 17 heavy truck models, among which the first domestic Internet dream truck equipped with the first generation of intelligence system was launched and was highly sought after by the market.
After the voice assistant "Xiaohong" on SAIC Hongyan’s Internet Dream truck is connected to the driver’s mobile phone, it can directly start voice conversations on the truck’s display screen, make calls, play music, send WeChat voice and other functions, and can provide drivers with vehicle safety warnings, operating status and other services, without manual operation. The second-generation intelligence system will be put into use by the end of the year, when the facial recognition system will be realized to prevent drivers from dozing off and ensure driving safety.
Intelligent transformation for development
In the future, one-stop vehicle information services will be provided
Relying on intelligent transformation, SAIC Hongyan has greatly enhanced its brand influence and market share. In 2017, SAIC Hongyan achieved vehicle sales of 40017 units, an increase of 157.9%, and a market share of 3.65%. It ranked seventh in the industry, rising one place.
That year, the company achieved a number of "national firsts": the first in sales growth in the industry, the first in the country in terms of high-horsepower trucks, the market share of urban muck trucks is 35%, the industry ranks first, and the market share of mid-axle car carriers and mid-axle freight trains is 80%.
In the past May 2018, SAIC Hongyan’s monthly sales exceeded 7,000 units for the first time. In the previous 1-4 months, SAIC Hongyan sold 21,900 vehicles, an increase of 83% year-on-year, ranking sixth in the heavy truck industry.
Inspired by intelligent manufacturing, SAIC Hongyan has set a sales target of 60,000 vehicles this year, with a market share of 6% and a goal of ranking sixth in the heavy truck industry.
In addition to the existing impressive sales, SAIC Hongyan has implemented intelligent projects including system databases, system platforms, national patents, and software copyrights.
In the future, SAIC Hongyan will continue to integrate various safety-related data and information in the driving process, providing different business models for automobile manufacturers, vehicle safety information service providers, users, and equipment afterloading merchants, providing information support and one-stop service capabilities for the needs of automobile manufacturers, car owners, drivers, automobile service providers, car loan Financial Institution Groups, insurance companies, etc., reducing the overall cost and integration difficulty of the vehicle information service industry chain. At the same time, it also reduces the cost of traffic safety information service construction.
With the gradual deepening of the project process, it will quickly cover other vehicle manufacturers in the same industry, providing various services for the government, enterprises and drivers, which is conducive to enhancing the product and service value of automobile manufacturers, and enhancing the management and service capabilities of the government and related enterprises for road traffic safety. The direct economic benefits of the project are huge.
At the same time, the project has an important role in promoting the Beidou system and gradually replacing the GPS system in our country’s satellite positioning application field, which can promote the rapid development of our country’s independent satellite navigation application industry.
Big data establishment
Three stages to enhance core competitiveness
With the advent of the cloud era, big data has also attracted more and more attention. Data is the core competitiveness of enterprises and the soft power of companies. In order to strengthen business collaboration capabilities, realize data sharing, improve data quality and promote business innovation, SAIC Hongyan has been building big data since 2014 and plans to carry out it in three phases.
The first stage is to build a data warehouse. Build a data warehouse and realize the structured data integration and data quality improvement of various business systems such as enterprise resource planning, vehicle to everything, dealer management system, logistics execution system, etc. through ETL tools. Solve the problems of unconnected data, unavailable data, and untrustworthy data, and improve data sharing capabilities and analytical computing capabilities.
The scheme uses ETL tools compatible with various mainstream databases to perform log analysis on the source database, realizes the ability of incremental real-time capture of data, and cleans part of the data to improve data quality, and minimizes the performance impact on the source system. At the same time, the scheme is the first in the industry to use the columnar storage data warehouse, which relies on a high compression ratio to improve data storage capacity. At present, the data warehouse stores more than 20T of business data from the source system in less than 5T of space, which greatly reduces the company’s storage costs and improves data reading speed.
Relying on the advantages of column storage, data warehouse has greatly improved the analysis and computing power of data, especially for combined queries with multiple data orders of more than 10 million, the average running speed of the same calculation logic has been increased by nearly 100 times. The analysis results that need to be run for more than 10 hours in the source system can be calculated within 10 minutes in the data warehouse.
At present, this stage has been completed in 2016, with significant results, laying a solid foundation for subsequent analysis.
In the business analysis stage, SAIC Hongyan relies on data resources to provide the company’s management with a grasp of the company’s operating status, provide decision-making basis, and provide business analysis for business departments to promote business innovation, improve the company’s production and sales capabilities, reduce the company’s operating costs, promote the accurate development of new products, improve product quality and customer satisfaction, reduce the company’s financial business risks, and strengthen the company’s core competitiveness. This phase is planned to be completed in 2018.
The third stage is the data lake stage, building a data lake platform based on Hadoop to achieve horizontal and unlimited expansion of data storage and computing power. At present, the company has successfully implemented vehicle to everything, collecting vehicle location and main sensor data.
With the continuous rapid development of the Internet and the development trend of vehicle intelligence, future vehicles will see a large increase in sensor settings, which will further collect various sensor data and vehicle status data online. Sensor data even includes various sound and image information, and the amount of data will explode. It is expected that the amount of data will soon reach the petabyte level or even greater.
In addition, it will further improve the storage and analysis capabilities of structured data and unstructured data, and obtain more data information critical to the development of enterprises such as the global economy, national policies, and industry trends through legal and compliant technical means. This phase is planned to start in 2019 and end in 2020.
Attachment: Introduction of SAIC IVECO Hongyan Commercial Vehicle Co., Ltd
SAIC Iveco Hongyan Commercial Vehicle Co., Ltd. (hereinafter referred to as "SAIC Hongyan") is a joint stock company of SAIC Motor Group (hereinafter referred to as "SAIC Group"), a world top 500 enterprise, and Iveco Commercial Vehicle Co., Ltd., a subsidiary of Fiat Automobile Group, a world top 500 enterprise, and Chongqing Electromechanical Holding (Group) Co., Ltd. jointly invested on June 15, 2007. On the basis of Chongqing Hongyan Automobile Co., Ltd., which has half a century of experience in heavy truck manufacturing, it was listed as the first heavy truck joint venture in China and the first heavy truck manufacturer in our country to fully introduce European vehicle technology.
The company is located in Liangjiang New District, Chongqing, known as the Detroit Auto City in China, with a registered capital of 2.80 billion yuan and is a holding subsidiary of SAIC Motor Group. The company has more than 5,000 employees, synchronized with the process layout of the Iveco Madrid factory, and built a heavy truck manufacturing base with an annual output of 80,000 vehicles, as well as a manufacturing base for key parts such as characteristic Hongyan Bridge and ZF steering gear. SAIC Iveco Hongyan Axle Co., Ltd. is a wholly-owned subsidiary of SAIC Hongyan.
SAIC Hongyan now owns three major brands: Hongyan, IVECO (authorized use), and Steyr (common use), including five series of heavy truck products: Jieshi, King Kong, JEKA, Steyr, and 682, covering the mainstream 160-560 horsepower full-power segment configuration of medium and heavy trucks, which can fully meet the transportation needs of multi-field and multi-purpose heavy trucks in highway logistics, engineering construction, special purpose, etc.
As an international heavy truck brand under SAIC Motor Group, SAIC Hongyan has continuously led the industrial upgrading of China’s heavy trucks with its quality and technical strength. The company has introduced IVECO brand prototype vehicle technology with international advanced level and competitiveness, and in accordance with the national industrial policy, produces "IVECO" brand heavy trucks to meet the needs of IVECO’s global network market; using IVECO’s licensed technology, it has developed a variety of technologically advanced, practical, safe and cost-effective "Hongyan" brand heavy trucks to fully meet the needs of international and domestic markets, leading other domestic heavy trucks, so that the entire product system has reached the domestic leading and international first-class level.
SAIC Hongyan has more than 300 first-class heavy truck dealers, more than 1,000 service providers, and more than 2,000 suppliers in China. The series of heavy trucks are exported to more than 40 countries and regions such as the Middle East, Africa, Central America, and South East Asia. It is the only heavy truck product in China that can be authorized to label the internationally renowned heavy truck brand "IVECO" for global market sales, truly reflecting the development concept of "synchronizing Europe and serving the world".
The company adheres to the values of "tenacity, people-oriented, excellence, and dedication", and strives to achieve the operating goal of exceeding 25 billion yuan in main business revenue of complete vehicles and key parts of complete vehicles through three to five years of efforts. Build the company into a domestic leading, international first-class, with a good social image, and achieve harmony and win-win between enterprises and employees. Heavy vehicle model enterprise, and ultimately realize the corporate vision of "building a model of successful enterprises in the commercial vehicle field".
(Xia Yiren)
