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Special Feature: Chinese Film Berlin is in full bloom, Jackie Chan and Ethan Ruan attract attention


The Hunter crew

        On February 16 local time, the 60th Berlin Film Festival entered its sixth day of competition. The competing films on the day included the Turkish film "Honey" and the Iranian film "Hunter". But these two films suffered from "ice and fire" treatment in Berlin. The aftermath of "Three Guns Shooting Surprise" released a few days ago has been continuous. The source of the film adaptation, the Coen brothers, said that after watching "Three Guns", they laughed continuously and expressed the hope that Zhang Yimou would remake all their works.

        In the evening, the Berlin Film Festival officials also organized a "Taiwan Night" banquet, which was attended by all the Taiwanese filmmakers who came to Berlin. Among the most famous ones were director Niu Chengze and the three protagonists of the film "Monga". Due to the popularity of "Monga" in Taiwan, director Niu Chengze naturally received more attention. At the end of the banquet, Jackie Chan also came to the scene to add to the party.


Jackie Chan brings the creators of "Young Soldiers"


Ethan Ruan

"Taiwan Night" in Berlin

        The "Night in Taiwan" banquet is the official promotion of Taiwanese films at the three major European film festivals, which has been maintained for many years. Compared with previous years, this year’s promotion was more casual and not as serious as the usual official promotion. The Taiwanese filmmakers attending the banquet included Niu Chengze, director of "Monga", starring Zhao Youting, Ethan Ethan and Feng Xiaoyue, director of "One Day" Hou Jiran, starring Zhang Shuhao and Xie Xinying, director Chen Junlin of "One Page Taipei" and starring Guo Caijie. In addition to them, they also included Hong Kong directors Luo Qirui and Zhang Wanting, and famous Asian film researcher Tony Raines. Due to the high box office of "Mengka" in Taiwan and the appearance of three handsome guys, the director Niu Chengze naturally gained more attention. However, Niu Chengze played a trick in the questioning session and did not say any substantive words, which is a bit regrettable.

        In the final part of the banquet, Jackie Chan appeared in a Tang suit, which became the biggest highlight of the night. Chan immediately communicated with Niu Chengze after his arrival, and said that he would definitely go to the cinema to see the film. When talking about the current state of Chinese-language films and Taiwanese films, Jackie Chan expressed his grief as always for the passing of the golden age of Chinese-language films in the 1980s. He called on "Taiwan’s new filmmakers to work hard to revive Taiwanese films," and he added, "Filmmakers from both sides of the Taiwan Strait and three places must be united and unified to the outside world, and we may win."

Related news:

"Hunter" premiered in Berlin, and the female lead wore personalized ethnic costumes to catch the eye  

"Mengka" screened at the Berlin Film Festival, Ethan Ruan made a handsome appearance

"Young Soldiers" conference, Jackie Chan led the crowd to show China’s strength
 


Click to enter the 60th Berlin Film Festival
 

Playing Concubine Yang Gui was questioned by Fan Bingbing, crying that it was too harsh

    News source: Nanning Evening News







    


Fan Bingbing was strongly doubted


    "Natural beauty is hard to give up, and it is always on the side of the king. Looking back and smiling at Bai Meisheng, Liugong Fendai has no color." Concubine Yang, one of China’s "four beautiful women", has always been a representative of plump beauty. Her story has also been filmed into film and television works countless times, including the recent TV series "Datang Furong Garden" on CCTV’s eight go LIVE sets. However, with the hit of the show, the role of Concubine Yang in the play by Fan Bingbing has attracted strong criticism from many viewers, and even evolved into a huge verbal attack on the Internet.


    The netizens strongly questioned


    Unlike some historical dramas, "Datang Furong Garden" only talks about love and not politics, and positions Yang Guifei as a "pure" woman. According to the director’s conception, Yang Guifei in the play should be "pure enough to make men’s hearts shake and women jealous." However, after the appearance of Yang Guifei played by Fan Bingbing, not only did she not charm the audience, but also attracted waves of strong doubts.


    "By letting Fan Bingbing play Yang Yuhuan, in addition to making the audience feel despair, even the Chinese idiom is about to despair. How can I change the’Huanfei Yan Thin ‘? Looking at her thin face, how can there be any smell of Yang Guifei?" "Fan Bingbing doesn’t look like a favorite concubine in a prosperous age at all – graceful and natural charm; always looks like a small family jasper, no matter how you look at it, it looks like Yang Guifei’s maid." Many viewers also pointed out that in the famous "Neon Clothes Dance", Fan Bingbing actually used a lot of double shots, which seemed very fake. "When Fan Bingbing dances, he just swings his sleeves up, turns left and right, and has no charm."


    Fan Bingbing is quite aggrieved


    Faced with various criticisms from the audience, Fan Bingbing looked rather aggrieved: "Zang Jinsheng, who played An Lushan, said that he had studied relevant historical materials. The real Yang Yuhuan’s measurements are only a little bigger than mine, not so fat, and his height is shorter than mine, about 1.55 meters to 1.60 meters, so the thin version of Yang Guifei is not without basis." Fan Bingbing defended himself against the accusation of lack of temperament: "I am emotionally confident, and taking this play shows that I have confidence. I think everyone is too harsh on me, because the feelings in the play are very delicate, and the role positioning and history are inherently different."


    As for the dance stuntman, Fan Bingbing explained: "The’Nishang Feather Dancing ‘is very famous, and I originally hoped to be able to complete it myself, but I didn’t learn dance after all. In the end, many scenes were shot by dance teachers as stuntmen, which is my biggest regret in filming the drama!"


    Zhou Xiaowen was a little angry


    The director Zhou Xiaowen looked a little angry in the face of the audience’s criticism: "Who said that Concubine Yang Guifei must be a fat woman? Who has seen it? Let him find me! Saying that Concubine Yang Guifei is fat is the imagination of literati. When I shoot Yang Yuhuan, I want to show the image of a’pure ‘woman. It doesn’t matter if she is fat or thin." (Fan Dongbo)


Editor in charge: Li Meng

Original 34-year-old Yang Ying latest news! Endorsement poster thrown, infighting with agent, asking Huang Xiaoming for help?

"Yang Ying’s Dilemma: The Biggest Bad Luck in the Entertainment Industry" When Yang Ying’s image is covered with black tape on the poster, people can’t help but lament that this is the biggest bad luck in the entertainment industry. The celebrity endorsement posters in the mall have also been quickly replaced, and the situation of resource fragmentation is worrying. At the moment when her popularity has plummeted and her prospects are bleak, Yang Ying is undoubtedly anxious.

She had expected to be a big hit, but the reality was too different from her expectations, which made it difficult for her to accept. According to people familiar with the matter, Yang Ying often quarreled with the team, believing that the agent did not pay attention to her itinerary, nor did she make threats and risk assessments in advance, which led to her accidentally touching a minefield. It was only now that Yang Ying had hoped to be the focus of attention at major award ceremonies, and her appearance on the red carpet became the focus of attention.

However, her popularity plummeted overnight, a situation that left her extremely depressed. Yang Ying hopes to be able to change the current situation by relying on the connections and influence of her ex-husband Huang Xiaoming in the entertainment industry. As Huang Xiaoming’s ex-wife and the mother of her children, people are looking forward to whether Huang Xiaoming will lend a helping hand. For now, however, Huang Xiaoming has not publicly expressed support or tried to change her situation.

It seems that Yang Ying’s plan to make a comeback through her ex-husband is probably going to fail. Overall, Yang Ying wants to rely on the strength of others to solve the dilemma, exposing the problem of her unstable foundation in the entertainment industry. If the female star wants to stand firm, she needs to build her own network resources. At present, Yang Ying is in a serious crisis of resource rupture, and the prospect is bleak. Whether she can make a comeback will take time to verify.

There are different voices in the industry. Some people believe that Yang Ying is only temporarily affected and still has a chance to rise again. In short, Yang Ying’s current predicament can be said to be of her own making. As a public figure, she shoulders higher social responsibilities, but she obviously did not think carefully in her actions and words. A series of mistakes led to the consequences of today’s.

Celebrities must bear in mind that the public’s scrutiny of them is far harsher than that of ordinary people, and any controversy can lead to serious consequences. Therefore, celebrities must be cautious in their words and deeds, and must not leave the public with the opportunity to question. It is precisely because Yang Ying went to a controversial venue to support the performance that she has crossed the bottom line of the public.

Although she herself did not make inappropriate remarks, the choice showed the wrong value orientation, and also exposed the lack of judgment. Yang Ying’s experience should serve as a warning to the entire entertainment industry. Artists must keep in mind their social responsibilities. Only in this way can they win the respect of the public and succeed in the long-term development of their careers.

Responsible editor:

Making movies to learn skills, Peng Yuyan: No one acts only by their appearance

  The film "Operation Mekong" will be released on September 30. Yesterday, the film held a press conference at the Xi’an Silk Road Film Festival. Director Lin Chaoxian appeared with the stars Peng Yuyan, Feng Wenjuan and Liu Xianda. Director Lin Chaoxian said that the film has been a difficult practice since its preparation, but he thinks it is very worthwhile: "After watching the film, you will know that China’s police and gangster films are about to open up a new situation." And Peng Yuyan challenged himself again this time. It is obvious that you can rely on your appearance, why do you fight so hard every time you shoot? Peng Yuyan said: "No actor only relies on his face to act. An actor is willing to take the time to learn. This is the most basic quality."

  Text/Guangzhou Daily reporter, Huang An

  Regarding the new movie:

  "Makeover" tests fans

  Guangzhou Daily: You learn a new skill every time you make a movie. What did you learn this time?

  Peng Yuyan: The role this time is an undercover agent in the Golden Triangle. There are a lot of gun battles, and you need to keep training to operate firearms. All the equipment is restored according to one-to-one, and the shooting is very hard. The training I do a lot in this role is CQB, and I have specially hired a Thai royal coach to train. CQB is the way the US special forces attack terrorists, and I spent a lot of time practicing. In addition to this, I also need to learn some Thai, English and Burmese.

  Guangzhou Daily: What do you think was the hardest and worst filming environment in the play?

  Peng Yuyan: The last one is to go to the drug lord’s base camp to do an assault, layer by layer, through grasslands, caves, tunnels, puddles, rivers, and helicopters. It’s hard to forget, because I haven’t experienced it. The most memorable thing is of course all the gunfight scenes. In addition to the gunfight, there are also many action scenes that I never thought of before. For example, I have to do a lot of jumping, getting bombed, and flying around. In the past, when I was shooting action movies and martial arts movies, I was a monster, but this time I just jumped, rolled, and flew by myself. The main reason is that our equipment is real, and it’s really heavy on our backs.

  Guangzhou Daily: Is learning a foreign language particularly difficult for you?

  Peng Yuyan: The more difficult part is that the tone of Thai pronunciation is very different from that of Mandarin, and it takes time to make the tone sound like. The language teacher accompanies me to practice during filming. He says it once and I say it again, and then records it and listens all the time. When dubbing later, he will make it more accurate.

  Guangzhou Daily: The character you played this time is simply a "makeover" compared to the past, with beards and curly hair. Do you accept this change yourself?

  Peng Yuyan: Director Lin Chaoxian asked me to change my appearance in the play, which is actually a test for movie fans. The audience may think I am crazy, why should I make myself like this, but I think it is quite enjoyable. It is a rare experience to have the opportunity to try this kind of special makeup that is very real. I have 4-5 different shapes in this play, and it takes 2-3 hours to make the shape. Every play I want to have something fun or special, and it is also a surprise for myself.

  Regarding small goals:

  Hope to give you more surprises.

  Guangzhou Daily: You have worked with director Lin Chaoxian three times, and you have also been abused by him three times. Why are you still willing to cooperate with him?

  Peng Yuyan: Every time I shoot Director Lin’s play, I really love and fear him. I love him very much, but I am afraid of being abused by him. But to be honest, every time I finish filming his play, I feel that my skills have increased greatly, and then I feel very relaxed when I shoot other plays.

  Guangzhou Daily: Many people think that you can rely on your appearance, but you have to work so hard. Why?

  Peng Yuyan: I don’t think acting depends on my face. If you think my face looks good, I thank you. The director gives us a lot of room to train, and every actor is willing to take the time to learn. Otherwise, it won’t be interesting. I don’t mind what people call me. I like to shoot director Lin’s plays.

  Guangzhou Daily: Have you ever thought of winning an award through this play?

  Peng Yuyan: As an actor, I just do my own thing, and I don’t have to think too much about anything else.

  Guangzhou Daily: You have always given people the image of a tough guy. Will there be any restrictions on choosing roles in the future? Will you go back to acting in small fresh movies?

  Peng Yuyan: In fact, I don’t have much rejection for the role. For the small fresh movie, I want to see if it is suitable, because I don’t think I can still play the small fresh movie now.

  Guangzhou Daily: It is now fashionable to set a small goal for yourself. Do you have any small goals?

  Peng Yuyan: I set goals for myself every year, and this year’s small goal is to surprise everyone in the entertainment industry.

Jettrip Traveller Hybrid

According to the plan, Jietu Shanhai new energy series will successively launch 8 new hybrid products including urban Yueno SUV series, hardcore off-road SUV series and pickup truck series, among which urban SUV includes: L6, L7, L9; hardcore SUV includes: T1, T2, T3. The online car market has obtained a set of real car pictures of Jietu Traveler C-DM, whose license plate hangs the "Shanhai T2" logo, or indicates that the new car will be merged into the Shanhai series.

The new car is based on the Kunlun chassis architecture and adopts a hard-edged design style. It provides a hybrid system composed of 1.5T engine + 3DHT gearbox + electric motor, with a comprehensive cruising range of over 1000km. According to the salesperson of Jietu dealer, the new car is expected to be launched in March-May, and the price range is 150,000 yuan – 170,000 yuan.

Jietu Traveler Hybrid - Renamed Shanhai T24S Store Expected to Sell 1 5 - 170,000 - Figure 1

Jietu Traveler Hybrid - Renamed Shanhai T24S Store Expected to Sell 15 - 170,000 - Figure 2

Voyager C-DM hanging Shanhai T2 logo

Jietu Traveler Hybrid - Renamed Shanhai T24S Store Expected to Sell 15 - 170,000 - Figure 3

Jietu Traveler Hybrid - Renamed Shanhai T24S Store Expected to Sell 15 - 170,000 - Figure 4

Jietu Traveler Hybrid - Renamed Shanhai T24S Store Expected to Sell 1 5 - 170,000 - Figure 1

Voyager C-DM or Shanhai T2

Jietu Traveler Hybrid - Renamed Shanhai T24S Store Expected to Sell 1 5 - 170,000 - Figure 5

Jietu Traveler Hybrid - Renamed Shanhai T24S Store Expected to Sell 15 - 170,000 - Figure 6

Jietu Traveler Hybrid - Renamed Shanhai T24S Store Expected to Sell 15 - 170,000 - Figure 7

Jietu Traveler Hybrid - Renamed Shanhai T24S Store Expected to Sell 15 - 170,000 - Figure 8

The interior is a fuel version, which is only indicated.

Jietu Traveler Hybrid - Renamed Shanhai T24S Store Expected to Sell 15 - 170,000 - Figure 9

The appearance of the new car is very similar to that of the Land Rover Defender 110. The square LED headlights are connected to the Jietu English logo, and the bumpers are equipped with trailer hooks on both sides. A luggage rack is provided above the side of the car, and a fixed pedal is provided below. The tailgate is a side-open design with an external spare tire.

The new car uses a hybrid system composed of a 1.5T engine + 3DHT gearbox + electric motor, with an engine thermal efficiency of > 44.5%, providing 1000 + long comprehensive battery life, 6.6kW hybrid external discharge, parking air conditioning, etc.

This article is reproduced from the online car market. The purpose of reprinting is to convey more information. It does not mean that this site agrees with its views and is responsible for its authenticity. If it involves the content of the work, copyright and other issues, please contact the online car market to notify us to delete it. We will delete the content as soon as we receive the notice! This article is only for reference and does not constitute any investment and application suggestions. This site has the final right to interpret this statement.

Famous film and television actor Fan Bingbing spread the news!

Fan Bingbing herself and her team have yet to respond positively to the incident. But in any case, this incident has dealt a big blow to her image and career.

As a public figure, Fan Bingbing’s every move has attracted much attention. Her words, deeds, moral character and other aspects have been strictly scrutinized and evaluated. And this suspected tax incident has undoubtedly brought serious negative impact on her image and reputation.

In the entertainment industry, the tax issue of celebrities has always been a sensitive and important topic. As public figures, celebrities should abide by laws and regulations and perform their tax obligations honestly and faithfully.

However, in recent years, many celebrities have been exposed due to tax issues, which has aroused widespread social attention and discussion. These incidents have not only damaged the image and reputation of celebrities, but also aroused people’s attention and thinking about the tax supervision of the entertainment industry.

We should maintain an objective and rational attitude towards Fan Bingbing’s alleged tax issue. First of all, we should believe in the fairness and fairness of the law and that the relevant departments will handle the matter in accordance with the law.

Secondly, we should pay attention to the problems reflected behind this incident and think about how to strengthen the tax supervision of the entertainment industry and regulate the tax payment behavior of celebrities. Finally, we should also give Fan Bingbing a fair evaluation and trial, and not overguess and hype this matter.

Fan Bingbing, as an excellent actor and philanthropist, has brought many excellent works and touching stories to the audience.

Her talent and efforts deserve our recognition and respect. However, as a public figure, she should also be responsible for her words, deeds and actions, and abide by laws and regulations and social ethics.

I hope Fan Bingbing can take this incident seriously, actively cooperate with the relevant departments to investigate and deal with it, come out of the shadows as soon as possible, and continue to bring excellent works and positive energy to the audience.

In short, the news of Fan Bingbing’s suspected tax issue has aroused widespread concern and heated discussion. We should maintain an objective and rational attitude, believe in the fairness and fairness of the law, pay attention to the problems reflected behind the incident, and give Fan Bingbing a fair evaluation and trial. I hope this incident can attract more attention and thinking, and contribute to the healthy development of the entertainment industry and the progress of social morality.

As a high-profile public figure, Fan Bingbing’s every appearance and news has touched the hearts of countless people. However, as a public figure, she must also face more attention and scrutiny.

We hope that Fan Bingbing can learn from this and handle her affairs more cautiously, so as to be consistent with her words and deeds and abide by laws and regulations. At the same time, we also look forward to her continued use of her talents and influence to bring more excellent works and touching stories to the audience.

In the days to come, we believe that Fan Bingbing will go through a period of adjustment and reflection. But in any case, we hope that she can hold firm faith, move forward bravely, and continue to work hard for her dream and career.

After all, on the road of life, everyone will encounter setbacks and difficulties, and the key lies in how to face and overcome them. Let us look forward to Fan Bingbing’s performance and development in the future, cheer her on, and wish her to get out of the predicament as soon as possible and regain a more dazzling light.

Wahaha left his ex behind and joined hands with Xu Guanghan. Could he move the heart of’Hou Lang ‘?

This was no ordinary news, after all, every day a brand announces its new spokesperson.

But when it comes to Wahaha, it is extraordinary. Because the last official spokesperson of Doll Ha Pure Water was still 22 years ago.

Wahaha X Wang Leehom, 20 years of endorsement

Wang Leehom emerges

In 1998, when Wang Leehom first made his debut, he did not have much popularity in the mainland. Zong Qinghou defied all odds and signed Wang Leehom as a brand spokesperson. This was also Wang Leehom’s first endorsement in the mainland.

Wang Leehom is still just a newcomer, having just made his mark with his album "Circle and Rotate".

At that time, Wahaha was more popular than Wang Leehom, and many people also knew him through Wahaha advertisements on TV

With the Wahaha mineral water with his own avatar printed on it, the channels are spread all over the shelves of major cities and even countless villages and towns in China, thus Wang Leehom quickly gained popularity.

And because of Wang Leehom’s subsequent popularity, he became a household name in the domestic music scene, and Wahaha became even more popular because of its spokesperson linkage.

"In the past, the days were very slow, the car and mail were slow, and life was only enough to love one person."

Just like a poem written by Mu Xin, Wahaha at that time had the single-mindedness and dedication of an old-fashioned person.Wahaha and Wang Leehom spent their peak years together.

Wahaha x Leehom Wang, advertising story

From Wahaha’s perspective, the vision of choosing to sign Wang Leehom back then was forward-looking. Because at that time, Wang Leehom was not yet popular on both sides of the strait. Later, Wang Leehom, as an evergreen in the music world, and the image of a high-quality idol, also provided the Wahaha brand with years of inspirationPositive brand endorsement

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Wait until you understand

The cooperation between Wahaha and Wang Leehom has always been a story in the history of advertising. They achieved each other in the early days of entering the market, and their cooperation has been more than 20 years. For more than 20 years, Wang Leehom has become a representative of Wahaha to some extent. Together with Wahaha’s brandImage is deeply rooted

Therefore, when Wahaha officially announced Xu Guanghan as the new spokesperson, many fans and consumers couldn’t accept it for a while. Their advertisements on Douyin and blockbuster comments were all:When will I change back to Leehom Wang and when will I drink it?

Wahaha’s brand crisis

Breaking the endorsement myth

In 2019, an interview with Zong Fuli, the successor of Wahaha, broke the "endorsement myth" between Wang Leehom and Wahaha.

She bluntly said that she did not like Wang Leehom, nor did she like Wahaha pure water packaging, because "Wang Leehom is too old" and has some aesthetic fatigue.

In fact, it is not only the spokesperson Wang Leehom who is no longer "young", but also grows old with the spokespersonWahaha brand itself

existYear 2013, Wahaha reached the peak of revenue. That year, the group company completed beverage production throughout the year12.70 million tonsRealize operating income78.30 billion yuan, an increase of 23% year-on-year, achieving profits and taxes of 13.90 billion yuan.

exist2014, Wahaha sales72 billion yuanOperating Income of Wahaha in 201567.70 billion yuan;2016, Wahaha sales52.90 billion yuan

The declining sales year after year also means that Wahaha’s "midlife crisis"Officially arrived.

Many people attribute Wahaha’s crisis to its products, because from the perspective of products, Wahaha has not been able to achieve the same results in recent yearsNo impressive explosives appearedThe revenue is still supported by the classic products represented by Nutrition Express, so the product aging situation is prominent.

Wahaha X Xu Guanghan, probing the edge of traffic

While replacing the spokesperson, Wahaha Pure Water also launched a new advertising slogan: "Water is water, let water return to purity".

Back in the day,In order to break the monopoly of WahahaOther "water" brands began to play different slogans, positioning mineral water, rich in minerals. Or spring water, sweet and pure natural.

Wahaha’s official website explained why they chose Xu Guanghan: "Xu Guanghan made his debut in 2003. During the 17 years of ups and downs, despite the difficulties and challenges, he has always maintained the purest original intention and love for the performing arts, which is highly compatible with the simple and pure characteristics of Wahaha Pure Water."

However, compared with the previous spokesperson Wang Leehom, there was currently a big gap in terms of popularity and works. The most important thing was that more than 20 years of brand endorsements had allowed Wang Leehom to shape the unique temperament of the Wahaha brand itself, such as "sunshine, purity, ability", etc. This unique temperament suddenly changed, which was of course unacceptable.

This is also the reason why Xu Guanghan’s brand endorsement encountered opposition from a large number of fans.

It can be seen that Wahaha has decided to replace the spokesperson in order to better achieve brand upgrading and complete brand rejuvenation, but this goal cannot be achieved by replacing Wang Leehom with Xu Guanghan.

For a company with a solidified system, when sales decline, it is inevitable to toss, and there is no market competitiveness in product innovation.Otherwise, the first thing to do in publicity is to change the logo and spokespersonThe problem is that the product has not changed, and just changing the spokesperson will only treat the symptoms rather than the root cause

Take advantage of the trend and start with youth

Old brand label

If the product has been launched for a long time, then Coca-Cola, Pepsi, 7-Up soda…Which is not a beverage that has been launched for more than a hundred years and is still selling well around the world today?

But at the same time, these brands are not aging at all, and even at the forefront of youth trends, creating a lot of young social topics every year. And keep the brand young,The most important thing is to break into the circle of young people and communicate with them in the unique language of young people

For example, in 2013, Coca-Cola published an article on the packaging, launched a nickname bottle, and added hot words such as white rich beauty, otaku, straight-A student, etc. to the original product packaging. Label-based marketing allowed young people who were actively looking for self-identification to take their seats, and the nickname bottle even became a social currency for young people for a while.

Oreo, which is also a product that has been selling well for more than 100 years, can always convey Oreo’s brand perception of "big brain", "interesting" and "cool" through endless marketing methods.

A long time ago maxed out Moments Oreo joint universe Internet celebrity brand supreme, change the color can be sold for hundreds of dollars.

Wahaha’s Road to Change

In fact, as early as the end of 2018, after Zong Fuli served as the head of Wahaha’s public relations department, she has always been committed toBrand rejuvenationEnter the campus, launch the Wahaha campus marketing competition, and listen to the voices of young people

This year’s 520, combined with young people’s favoriteBlind box gameplay, launched "Blind Water". By selling 5,000 boxes at a price of 66 yuan per box, 1,000 boxes were launched every day, and every time it was launched, it sold out in seconds, achieving good results. And on May 29 this year, Zong Qinghou even played a live broadcast on the Douyin platform.

Wahaha, the "elderly trend", has made a lot of efforts so far. However, maybe it was because it was too much about marketers and channels in the past, and in today’s traffic era, Wahaha always felt that it was a little too much.

Although there are many activities, the volume does not seem to be large. After 33 years, Wahaha has to move towards a successful transformation.Just relying on the marketing strategy of one hammer in the east and one stick in the west is probably not enough.

How to stay young depends on these four points

Marketing creativity

I don’t know if you have noticed that for so many years, whether it is from Wahaha’s packaging or design, it has basically remained the same. It has always followed the consistent style, reflecting the brand’s lack of innovation.

I believe that many people grew up drinking Wahaha when they were young, but there are so many choices in the market now. Who would choose "soil" products.After all, something from a very early age is unlikely to match the tastes and aesthetics of today’s consumers.

Compared with Wahaha, Nongfu Spring does better in this regard. Nongfu Spring’s various new packaging designs have won foreign awards repeatedly, and it integrates design elements into marketing.Let every bottle design become an event marketing, attracting the attention of the industry.

Channel selectivity

According to the data, Wahaha has deeply cultivated nearly 10,000 dealers, hundreds of thousands of wholesalers, and more than 3 million retail end points across the country, and can spread new products to every commissary in remote rural areas across the country within a week."Wherever there is a commissary in China, you can see Wahaha products."

And Wahaha’s channel-based marketing model has also been cited by Harvard Business School as a case of Chinese channel innovation.

Of course, for FMCG, channels are extremely important. But inIn today’s mobile Internet, many brands have begun to advocate de-channelization and become D2C brandsOnline marketing and sales have become an important source of corporate revenue. And with the rise of e-commerce, Wahaha has missed the dividend period.

This is not to say that channels are not important, but that the trend of direct-to-consumer sales cannot be ignored because of over-reliance on channels. If you rely too much on channels, then this may also be one of the reasons why Wahaha has not seen Internet celebrity brands in recent years.

Adapt to the times and catch up with the dividend period

Due to the excessive emphasis on the effectiveness of offline marketing channels, Wahaha has also resisted e-commerce for many years.

In 2016, Ma Yun raised the issue ofThe basic concept of "five new" in e-commerceAfter listening to this, Zong Qinghou said that "except for the reliable new technology, everything else is nonsense". After that, Zong Qinghou felt: "E-commerce is easy to dump at low prices, which will disrupt the market, so in the end, business has to return to the real economy." At this moment, he still believes that marketing channels are the key.

In 2018, Zong Qinghou made a change in his treatment of e-commerce, publicly stating in an interview, "We do not boycott e-commerce, nor do we embrace e-commerce.".

The result was predictable.

At this moment, Wahaha has only just begun to fully embrace e-commerce, but it has to be admitted that this has been delayed for several years.Due to Zong Qinghou’s resistance to e-commerce, Wahaha lost a great opportunity

As a middle-aged brand, Wahaha naturally wants to complete the brand rejuvenation, but this problemIt is not something that Xu Guanghan can completely solve.

From product and design innovation, to the transformation of marketing methods and channels, to embracing new platforms such as e-commerce and live broadcasting, all of these must be done with great care.Otherwise, the so-called brand rejuvenation is just a slogan for Wahaha.

Take the lead and start now

From a big brand of Wahaha to the current sunset, we have witnessed their glorious side, and Wahaha advertisements can be seen everywhere in the streets. Up to now, the dazzling array of advertisements has dizzied us.In the market of traffic, it is essential to seize the opportunity, seize the opportunity, and have a keen business sense

Responsible editor:

The central government issued detailed implementation rules, 31 provinces issued implementation plans, and the fair competition censorship structure was fully established

  Our reporter, Wan Jing

  In June 2016, after the release of the "Opinions of the State Council on Establishing Fair Competition and Censorship in the Construction of the Market System" (hereinafter referred to as Document No. 34), in 2017, all provinces and cities across the country began to establish rules and regulations, and fully implemented Document No. 34. 31 provinces have issued implementation plans or implementation measures.

  The National Development and Reform Commission, the Ministry of Finance, the Ministry of Commerce, the State Administration for Industry and Commerce, and the Legislative Affairs Office of the State Council, together with relevant departments, studied and formulated the "Detailed Rules for the Implementation of Fair Competition Censorship (Interim) " (hereinafter referred to as the "Detailed Rules"), which were approved by the State Council and issued in October 2017. The industry unanimously commented that "another boot has landed" to allow the fair competition review to enter the substantive implementation stage.

  19 provinces were included in the performance appraisal

  "Legal Daily" reporters found that since the release of Article 34, all ministries and commissions of the State Council have established a fair competition review mechanism; 31 provinces have issued implementation plans to carry out the review work in an orderly manner. It is particularly noteworthy that 19 of these 31 provinces have proposed to establish and improve the government affairs and administrative commitment assessment system and improve the accountability mechanism for fair competition review.

  Six provinces – Shaanxi, Jiangsu, Tianjin, Jiangxi, Hebei and Qinghai – called for stronger accountability and the establishment of a system of assessment, supervision and accountability for fair competition review work. Taking Jiangxi Province as an example, the Provincial Fair Competition Review Joint Conference Office and relevant industry authorities should strengthen the assessment and supervision of fair competition review work, and local governments and departments that fail to conduct fair competition review or violate fair competition review standards and introduce policies and measures, as well as fail to correct relevant policies and measures in a timely manner, must be seriously accountable.

  In addition, more than 10 provinces (autonomous regions and municipalities) including Shanghai, Tibet, Inner Mongolia and Shandong have proposed to improve the evaluation mechanism and encourage the government to purchase services and entrust third parties to carry out evaluations. Evaluation reports should be open to the public for comments, and evaluation results should be open to the public.

  The rules ensure that the review is left behind

  At the end of October 2017, the "Detailed Rules" jointly issued by the National Development and Reform Commission, the Ministry of Finance, the Ministry of Commerce, the State Administration for Industry and Commerce, and the Legislative Affairs Office of the State Council were officially issued. Non-review and non-serious review in the practice of fair competition review are the primary issues to be solved by the "Detailed Rules".

  To this end, the "Detailed Rules" mainly strengthen the procedural constraints on the fair competition review work in the following aspects: clarify the internal review mechanism, require the formation of written review conclusions, refine the rules and procedures for soliciting opinions, and establish a regular reporting system. More notably, the "Detailed Rules" further clarify the issue of supervision and reporting and accountability, and stipulate that any unit or individual can report to the policy-making authority or report to the superior authority or the anti-monopoly law enforcement agency if the review is not conducted or the review standards are violated.

  Professor Shi Jianzhong, a member of the Expert Advisory Group of the Anti-Monopoly Committee of the State Council and Vice President of China University of Political Science and Law, believes that it is far from enough to establish fair competition censorship, and the cage of the system must be further tightened and tightened. The Detailed Rules explain and refine the relevant provisions of fair competition censorship from the aspects of review mechanisms and procedures, review standards, exception provisions, social supervision, and accountability, ensuring that fair competition review becomes a necessary procedure before the introduction of policies and measures, ensuring that review leaves traces, avoiding self-censorship as a formality, and preventing perfunctory.

  Investigate and punish restrictions on competition

  In July 2017, the National Development and Reform Commission disclosed that the National Development and Reform Commission and the Sichuan Provincial Development and Reform Commission investigated and found that the Chengdu State-owned Assets Supervision and Administration Commission organized a special coordination meeting and issued meeting notes, requiring municipal state-owned enterprises and their wholly-owned and controlling subsidiaries (sub) companies to give priority to insurance services provided by local state-owned enterprises under the same conditions of price and service. Chengdu State-owned Assets Supervision and Administration Commission took the initiative to issue a document to abolish the above meeting notes.

  Rather than establishing rules and regulations, the public is more concerned about practical actions. As fair competition censorship has gradually and solidly advanced across the country, in 2017, many local governments began to strictly review their respective policy documents in accordance with the spirit of Circular 34. During the year, many acts of restricting competition or abusing administrative power to interfere with market competition order have been corrected or are being corrected.

  According to a person from the Price Supervision Bureau of the National Development and Reform Commission, there are currently more than 40 cases of abuse of administrative power to exclude and restrict competition that have been completed or are being handled in various places, and will be disclosed one after another in the near future.

  On December 5, 2017, the National Development and Reform Commission, the Ministry of Finance, and the Ministry of Commerce jointly issued the "2017-2018 Work Plan for Cleaning Up Existing Policies to Exclude and Restrict Competition".

  According to the plan, by May 2018, all departments of the State Council and local people’s governments at all levels and their subordinate departments will form a conclusion on the policies and measures to eliminate and restrict competition, and repeal or adjust them according to the procedures. Before July 2018, local people’s governments at all levels and their subordinate departments will conduct a comprehensive summary of the clean-up work, form a written report, and report it level by level. Before November 2018, the inter-ministerial joint conference on fair competition review will organize inspections of the clean-up work of all provinces (autonomous regions and municipalities) and departments, and correct those that are not in place.

  Supervision network ride-hailing local policy

  In 2017, the biggest challenge to fair competition censorship was the introduction of local policies on ride-hailing. Many people use local policies on ride-hailing as "test strips" to test whether fair competition reviews are real.

  New regulations on ride-hailing in many places have set up obstacles to the relevant conditions of "people and cars", and "deliberately" shrinking the policy space given to the online car-hailing industry by the Ministry of Transport. In response, Beijing Tianyuan Law Firm recently reported to the relevant anti-monopoly law enforcement agencies that "the detailed rules of online car-hailing in some cities are suspected of violating fair competition censorship and are suspected of abusing administrative power to exclude and restrict competition." At present, the National Development and Reform Commission has started to investigate the situation of local online car-hailing fair competition reviews.

  Under the supervision of the National Development and Reform Commission, in September 2017, Quanzhou, Fujian and Lanzhou, Gansu Province successively revised the previously formulated detailed rules for the implementation of online car-hailing. The adjustment direction includes weakening the personal and household registration restrictions on online car-hailing drivers, lowering the price and technical conditions requirements for online car-hailing vehicles, canceling access restrictions on online car-hailing vehicles and drivers, and canceling other unreasonable restrictions that violate the requirements of the market economy.

  According to a relevant person from the Price Supervision Bureau of the National Development and Reform Commission, many local governments are not copying or forwarding documents in implementing the spirit of Document No. 34, but actually conducting censorship, which is why there are more than 40 cases mentioned above. This is also closely related to the efforts of the development and reform departments to initiate and organize local administrative departments to train and study Document No. 34 and the Detailed Rules. At present, some local governments, especially at the grass-roots municipal and county levels, need to speed up the implementation of fair competition censorship, establish relevant working mechanisms as soon as possible, and really move. In addition, local governments need to come up with practical solutions in specific work implementation, such as the problem of "stock clearance".

Running a red light, going retrograde… Why do takeaway riders repeatedly perform life and death speed?

  investigation motive

  Recently, #BeijingA takeaway rider illegally overtook a car and caused death #Rush on the hot search. Beijing traffic control authorities revealed that a takeaway driver was driving past a car on a section of Xicheng District when he hit a pedestrian crossing the road. After being sent to the hospital, the pedestrian died after being rescued. At the time of the incident, the takeaway driver was speeding and did not drive on the right, which was a number of faults.

  In this regard, many netizens left messages saying that in life, traffic violations such as red lights, retrograde, and speeding by takeaway riders have become commonplace, seriously affecting traffic order and requiring urgent rectification. Public reports show that traffic accidents and even deaths caused by takeaway riders due to traffic violations are also common.

  The reporter conducted an investigation and interview on why the delivery riders "risked their lives" on the road and how to solve this chaos.

  □ Wen Lijuan, reporter of Rule of Law Daily

  □ Zheng Ting, Intern of Rule of Law Daily

  "Riders often perform life-and-death speed when delivering takeout, and we can’t stop it at all," said Wang Li, a traffic counselor at an intersection in Chaoyang District, Beijing. Every day during the midday and evening rush hours, Wang Li sees many takeout riders "flash by" in front of her eyes, whether it is a red light or a green light; she has also seen many takeout riders have traffic accidents as a result.

  Guo Kun, a rider, is one of the "speeding experts". He confessed to the Legal Daily reporter that he had run red lights twice and retrograde three times during a delivery process, and the whole speed exceeded 50km/h many times. "Of course I know it’s not safe, but if you don’t do it, you won’t be able to deliver it on time. If the delivery is overtime, you will be deducted more money than you should earn," he said. "As a rider, who didn’t run a red light and who didn’t exceed the speed?"

  With the development of the Internet ordering industry, takeaway food delivery has become more and more convenient for people’s lives, but at the same time, the pursuit of speed has led riders to ignore traffic laws and regulations, and the accident rate has been high. Reporters recently visited multiple intersections in Beijing and found that traffic violations such as red lights, reverse driving, and speeding were prominent, and some riders still had distracted driving behaviors such as looking at their mobile phones and answering phones during driving.

  Rider intersection ignores red light

  Retrograde speeding is extremely common

  At 6 p.m. on July 17, the peak time for takeaway riders to deliver food. At a crossroads connecting shopping malls and many office and residential buildings in Chaoyang District, Beijing, reporters observed that more than 70 riders passed through the intersection within 30 minutes, including 35 who went retrograde, diagonally crossed the road, and ran red lights.

  There are many restaurants around the intersection, and dozens of takeaway electric vehicles fill the sidewalk, so pedestrians can only walk along the side of the road. After the riders pick up the order, they ride the electric vehicles directly along the sidewalk and drive into the road.

  A few riders looked to the left and saw that the car was still some distance away from them, so they drove onto the sidewalk and rushed to the opposite side of the road, completely ignoring the warning of the red light; when they reached the middle of the road, because there were many vehicles on the right and the speed was fast, the riders stopped, some took out their mobile phones and looked down to check the information, some waited on the head of the electric car, and some kept observing the road conditions. Once there was a "gap", they immediately increased their horsepower and "sprinted" over.

  Guo Kun often delivers takeout in this area, with a delivery radius of up to 5 kilometers, and the delivery time of an order varies from 30 minutes to 60 minutes. He told reporters that during the peak delivery period, a rider may have six or seven orders on hand at the same time, and the delivery time is almost overlapping. To avoid timeout, the delivery time of each order can only be compressed as much as possible. The system will provide route navigation for each order, but the delivery time is calculated based on the shortest route, and some of the shortest routes even include retrograde sections. If it is not retrograde and speeding, it is impossible to deliver every order on time.

  Once the delivery is timed out, the price is high: a certain percentage of the delivery fee is deducted, sometimes as much as 70%, depending on the timeout. "Everyone earns hard money and has to be fast," Guo Kun said.

  Zhang Yi, who works as a security guard in Beijing, will work as a part-time rider during the holidays. "I definitely want to send a few more orders and make more money." He said that the maximum speed of the national standard electric car is only 25 yards. Normally, you can only take 2 to 3 orders at most. If you want to send a few more orders and speed up, you have to take risks to modify the electric car. In order not to time out, you must always keep an eye on the time during the delivery process. Running red lights and going retrograde are inevitable.

  Especially on rainy days when it is easiest to "order surge", riders often have to appease anxious customers while rushing. Once, on a rainy day, it took the customer about an hour to place an order before Zhang Yi received the order. After receiving the order, the customer immediately called him and asked why the order had not been delivered for an hour. In fact, the delivery time of riders is calculated from the beginning of receiving the order.

  "The road is not easy to walk on rainy days. If the speed of the car exceeds 20 yards, the brakes will easily slip and fall. In addition, the rain will affect the line of sight, so the delivery time will be longer than on sunny days." Zhang Yi said.

  Luo Yu, a part-time rider from Guangzhou, Guangdong, faces the same dilemma. He only runs three or four hours a day, concentrating on lunch and dinner, and completes an average of more than a dozen orders a day. He has a system to send orders, and he also grabs orders himself. Although there is a risk of timeout in taking more orders, Luo Yu still hopes to be able to take more orders, because taking more orders means making money. And when he has more orders, running red lights and going retrograde have become commonplace for him.

  The number of traffic accidents is on the rise

  The rights and interests of both parties are difficult to protect

  Riders speeding, going the wrong way, and running red lights have led to an increasing number of traffic accidents.

  According to the staff of the traffic accident handling center in Changsha, Hunan Province, a large part of the traffic accidents involve delivery riders. Most of the cases involve running red lights and driving in the opposite direction, especially the phenomenon of looking at mobile phones while riding. In recent years, the traffic accident rate of delivery riders has been on the rise.

  Wang Li has seen many riders have accidents due to rampage while on duty, "especially the cross road *** has a high accident rate".

  On the evening of August 1, it was raining in the sky. The reporter witnessed a traffic accident in a community in Chaoyang District, Beijing: a takeaway rider wearing a raincoat and a rain hat half-covered his eyes was riding while answering the phone, completely oblivious to the passers-by walking in front. After he reacted, he made a quick turn, and the electric car slipped directly, causing the takeaway in the incubator to fall to the ground.

  For riders, compensation is often difficult to achieve in the event of an accident.

  Liu Lin, a rider in Beijing, was hit by a car while delivering food and left a 5cm scar on the outside of his arm. "The driver had insurance, and the insurance company asked me to provide proof of income to calculate the missed work fee. My monthly income at that time was about 10,000 yuan, but when I asked the platform for proof of income, the platform said it had nothing to do with them. In the end, the insurance company paid according to the minimum wage standard."

  The rights and interests cannot be guaranteed, and there are passers-by who were injured by takeaway riders.

  Beijing photographer Wang Pingping was injured by a takeaway rider on the way to work. After the accident, the traffic police determined that the rider was fully responsible for the accident, but the rider could not afford it personally, so they went to the platform company, but the other party brushed off the responsibility. "In order to avoid injury, I can only try to stay away from the’speeding ‘takeaway rider in the future."

  A variety of factors contribute to the chaos

  The platform algorithm needs to be improved

  The reason for "working hard" and seeking fast, many interviewed riders mentioned that on the one hand, they are in order to take more orders and make more money, and on the other hand, they are in order to evaluate the performance of the platform and avoid being punished for overtime.

  The reporter learned that most takeaway platforms currently implement piece-rate wages. Riders’ income mainly comes from the commission of "running orders", and the more orders they receive, the more they earn. In addition, the status level of a rider depends on the rider’s "bee value", which is calculated through multiple dimensions such as attendance, order volume, response rate, and praise rate. The higher the "bee value", the more orders will be dispatched. Riders desperately run orders to protect data and compete for "bee value" because it is closely related to income.

  Wu Jie is the webmaster of Shandong Tai’an site of a takeaway platform outsourcing distribution company. He told reporters that takeaway platforms are usually only responsible for merchant settlement and merchant order generation, and distribution services are outsourced to various distribution companies, and then local sites under each distribution company provide delivery services.

  "The reward and punishment systems of different distribution companies are basically similar, but the calculation rules are different. For example, the average unit price in Shandong is 4 yuan, and the reward and punishment system is relatively loose on this basis. The average unit price in Beijing is 6 yuan to 8 yuan, and the reward and punishment system is more strict. The most important thing in the performance appraisal of riders is the punctuality rate, satisfaction rate, violation rate and attendance rate," Wu Jie said.

  Regarding rider rewards, Wu Jie introduced that full-time riders mainly include full attendance award, single king award (the top three orders on this site in the month), total order salary, order ladder award, bad weather subsidy, distance subsidy, weight subsidy, night subsidy, etc.; part-time riders mainly have order fees, various platform activity rewards such as "hand-holding" and "rushing single award", etc. Other subsidies mainly depend on the willingness of merchants. If an order is not received by a rider for a long time, the merchant will increase the unit price.

  The reporter learned from Wu Jie that for full-time riders, the delivery fee is fixed at 4 yuan per order. If it exceeds the delivery range by 1 kilometer, the subsidy is 1 yuan, and if it exceeds the delivery range by 2 kilometers, the subsidy is 1.5 yuan. If it is seriously overtime (referring to exceeding the delivery time of the order by more than 30 minutes), a fine of 5 yuan per order will be imposed. For part-time riders, 20% of the delivery fee will be deducted for 3 minutes overtime, and 50% will be deducted for more than 3 minutes overtime.

  "Regarding complaints and bad reviews, if a full-time rider encounters such a situation, they can either negotiate with the customer or only accept a fine," Wu Jie said. "The part-time rider will deduct personal credit points according to the situation. When the credit points are insufficient, it is forbidden to take orders. Online training and answering questions are required to restore the authority to take orders. In more serious cases, the number will be permanently banned."

  Some riders also pointed out that the platform’s journey algorithm has many unreasonable aspects. For example, the delivery time is calculated based on the distance, and it will not be judged based on the speed of the merchant’s meal, the small size of the meal, and whether there are special circumstances on the road.

  Zhang Yi was most afraid of delivering takeout to a community under renovation or a high-end community. Such orders were most likely to be timed out, and vehicles could not enter and could only be delivered on foot. After entering the community, he found that there was no building number or unit number, so he could only keep asking and calling customers. Once, because he couldn’t find the address and couldn’t contact the customer for a while, it took him an extra 20 minutes to deliver the order. At this time, there was not much time left for the next order.

  Dong Lai, a traffic law practice expert and director of Beijing Kaiya Law Firm, has long been concerned about the rights and interests of takeaway riders. He summarizes the reasons for the frequent occurrence of riders’ traffic violations. In addition to the riders’ own poor awareness of traffic rules and lack of safety education, platform dispatch models and algorithms are important reasons.

  "Some platforms have unreasonable order delivery models and high deduction fees. The monthly income of takeaway riders basically depends on the delivery fee. If you get a delivery fee of about 5 yuan for an order, then if you send 30 orders a day, the rider can earn 150 yuan; but if it expires, the rider will usually be deducted a certain proportion of the delivery fee; if the customer refunds the order, the rider needs to bear the full loss." Dong Lachao said that in addition, some platforms have a single algorithm, and the estimated arrival time is too short, so the rider can only run hard.

  "In order to appease users, some platforms even display different arrival times for riders on the user’s mobile phone and those displayed on the rider’s mobile phone. The time on the user’s mobile phone is often 1 minute to 2 minutes earlier, which leads to riders having to run on the road in order not to get bad reviews." In addition, some merchants that provide takeaway food are slow to eat, and they have already clicked "food preparation is complete" before they have eaten, resulting in longer waiting times for riders and squeezed time on the road.

  Linkage supervision and governance chaos

  Certification is urgent

  In April this year, the State Administration for Market Regulation, the Cyberspace Administration of China, and the National Development and Reform Commission jointly issued the "Guiding Opinions on Implementing the Responsibilities of Online Catering Platforms and Effectively Safeguarding the Rights and Interests of Takeaway Deliverymen", proposing that platforms should not use the "strictest algorithm" as an assessment requirement. They can reasonably determine the number of orders, punctuality rate, online rate and other assessment factors through "algorithm selection" and other methods, and appropriately relax the delivery time limit. Online catering platforms and third-party cooperative units shall participate in social insurance for takeaway deliverymen who have established labor relations in accordance with the law, and encourage other takeaway deliverymen

  The reporter observed a takeaway platform and found that its pilot changed the "estimated delivery time point" to "estimated delivery time period", and set "Junction Treasure" to guarantee the delivery time of the order. If the rider does not deliver within this time period, the platform will pay the corresponding amount according to the excess time. However, on the order receiving page of the rider, it still shows the number of minutes required to be delivered, which has a strict time limit. However, the rider can extend the delivery time by reporting the slow delivery of the merchant. The delivery time starts to be calculated after receiving the order.

  It is urgent to balance the contradiction between the "slowdown" and "income" of takeaway riders.

  A number of interviewed experts and industry insiders pointed out that the management of traffic violations and chaos among takeaway riders cannot be separated from linkage supervision, one is the supervision of the platform, and the other is the supervision of riders.

  Dong Lachao suggested that the platform adjust the assessment rules and optimize the algorithm. At present, many takeaway platforms have not established a complete set of mechanisms to incentivize takeaway riders to reduce traffic violations, such as rewarding takeaway riders who have not committed traffic violations; they can make full use of big data intelligent analysis to formulate standards to remove the time spent on traffic congestion from the rider’s assessment, and at the same time disregard unreasonable bad reviews.

  "In addition, the legal relationship between the platform and the rider also needs to be clarified urgently. At present, the management body between the rider and the platform company is not clear, and there are complex social management models, such as special delivery model, labor dispatch model, crowdsourcing model, individual model, agency model, etc., resulting in lax management. Therefore, it is necessary to improve the legislation to clarify the management body. When the rights and interests of riders or platform companies are damaged, they can get social relief with reasonable evidence and law." Dong Lachao said.

  In his opinion, it is urgent to set up a strict entry system for the takeaway rider industry, and it is recommended that riders be licensed to work. For example, determine a social management body to train riders, and after the training, they will be certified to work, and the riders will be assessed and evaluated every year. If traffic violations reach a certain number of times, they will not be able to pass the annual review the following year, and effective supervision will be formed through source management.

  Liu Wei, a partner at Beijing Shengchi Law Firm, also proposed that the platform should optimize algorithm design and other measures to achieve a balance between corporate economic efficiency, rider income, and safety.

  "How does the platform deal with customer dissatisfaction and complaints? Whether to simply punish the riders or solve them through other channels, we need to think more, try to meet customer requirements while avoiding excessive pressure on the riders, and prevent the situation that the riders are desperate to speed up the delivery of orders regardless of safety." Liu Wei said. He also suggested that the relevant departments can urge the platform to establish and improve the channels and procedures for reflecting the demands of takeaway riders through irregular inspections, such as simplifying the procedures and shortening the process. The relevant demands of takeaway riders should be handed over to the first responsible person, and timely feedback should be given. The feedback time should be controlled within 24 hours as much as possible to resolve conflicts in a timely manner.

  (The parties in the text are all pseudonyms)

Newton Group suspends capital injection! Hengda Auto’s heavy announcement: resumption of trading tomorrow

Every editor, Zhang Jinhe    

On the evening of October 8, 2023, Hengda Automobile announced the resumption of trading and disclosed the latest progress of the war investment.

Evergrande Motor said in the announcement that on September 29, 2023, it received a letter from Newton Group stating that in view of Evergrande Motor’s announcement of the suspension of trading of its shares on September 28, 2023, together with a series of recent changes in China Evergrande, which in turn will also bring significant uncertainty to the share purchase agreement and the proposed transaction. According to the share purchase agreement, the completion of Evergrande Group’s workout and a series of other prerequisites are very important prerequisites for closing. In this case,Newton Group suspends its obligations under the share purchase agreement. 


Newton Group said that according to the transitional financial support agreement, due to the current situation that the preconditions under the share purchase agreement cannot be met, the preconditions for Newton (Zhejiang) Automobile to pay the second and third funds to Hengda New Energy Vehicle (Tianjin) have not been met.It is not obligated to pay the second and third tranches of funds to Hengda New Energy Vehicle (Tianjin) for the time being. 

In addition, Newton Group also hopes that Hengda Automobile will reply to clarify the following aspects:

First, the Hengda Group workout plan involved in the share purchase agreement needs to be readjusted, and there are plans to launch a new restructuring plan;

Second, China Evergrande, Evergrande Automobile, creditors and related parties are willing to renegotiate the adjustments required for the proposed transaction plan on the premise that the new restructuring plan is clear.

Third, Newton Group confirms that the letter sent to Hengda Automobile does not constitute a notice to terminate the share purchase agreement, and there is no request to terminate the share purchase agreement as of the date of issuance.

Evergrande Automobile pointed out that on October 5, 2023, it sent a reply to Newton Group.Expresses its willingness to renegotiate with it any necessary adjustments to its plans for the proposed transaction.Evergrande also said it would make further announcements in due course in accordance with the Listing Rules and Takeover Rules. 

The board of directors of Evergrande Automobile believes that,It currently has no other insider information that needs to be released.It has applied to the Stock Exchange to resume trading from 9:00 am on October 9, 2023. At the same time, Evergrande also cautioned that as the proposed transaction may not proceed, shareholders and potential investors should exercise caution during the transaction.

On the evening of August 14, Hengda Automobile (0708.HK) issued an announcement,The first strategic investment of US $500 million (about RMB 3.63 billion) by the US-listed company Newton Group (NWTN), which is held by the UAE sovereign fund, and 600 million RMB transition funds will arrive one after another 5 working days after the announcement

All investment funds are used in Hengda Automobile’s Tianjin factory to ensure the normal production of Hengchi 5 and the successive mass production of Hengchi 6 and 7It is reported thatNWTN Group will also assist Hengda Automobile to develop overseas markets and achieve the annual export of 30,000 – 50,000 Hengchi vehicles to the Middle East market

Before the suspension, Hengda Automobile’s share price was HK $0.56, and its market value was HK $6.073 billion.

On the evening of September 21, Hengda Automobile released the 2023 semi-annual report, showing that as of June 30, 2023, the company’s total assets 42.852 billion yuan (RMB, the same below),Total liabilities 75.692 billion yuan.

As of June 30, 2023, Hengda Motor borrowed 26.997 billion yuan, up 1.011 billion yuan from 25.985 billion yuan at the end of 2022.

As of June 30, 2023, Hengda Automobile was involved inFailure to pay off maturing debts accumulated about 9.341 billion yuan, the overdue commercial ticket accumulated about 3.591 billion yuan.

In the first half of 2023, Hengda will focus on the production and delivery of Hengchi 5, with more than 760 vehicles delivered.

On the evening of July 26, 2023, Hengda Automobile (00708.HK) released its 2021 and 2022 results announcement. For the year ended December 31, 2022,The Group incurred a loss of 27.664 billion yuan (2021: loss 56.344 billion yuan)As of December 31, 2022, the Group’s cumulative loss and shareholder loss were 98.906 billion yuan (2021: loss 71.241 billion yuan) and 68.651 billion yuan (2021: loss 39.339 billion yuan) respectively.Cash and cash equivalents at 31 December 2022 at $220 million (2021: $2.453 billion)

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Image source: Hengda Automobile Announcement

In terms of debt,Evergrande Automobile’s total liabilities in 2022 are 183.872 billion yuan, excluding the advance receipt 3.314 billion yuan, the debt scale is 180.558 billion yuan. As of December 31, 2022,The Group is involved in unliquidated maturing debts of approximately 11.626 billion yuanIn addition, as of December 31, 202,Group overdue tickets accumulated about 18.512 billion yuanAs of December 31, 2022, Hengda AutomobileThe total assets are 115.22 billion yuan, which is already insolvent

According to Life Daily, Newton Group (NWTN) is the "pacesetter" of new energy vehicles in the United Arab Emirates, with deep ties to China. Newton Group was formerly known as the Tianjin-based company Iconic. After "Nirvana",Newton Group received funding from the UAE Royal Fund and was established in Dubai in 2016To be born again.Newton Group is now controlled by the Royal Group of the United Arab EmiratesIt has unique advantages in core technologies such as modular pure electric platforms, digital vehicle interconnection systems, electrical and electronic architecture, and autonomous driving. Supercar, full-size SPV, and compact SPV are the main products being developed by Newton Group.

As the first manufacturer to obtain a new energy vehicle production license in Abu Dhabi, the strength of Newton Group should not be underestimated. In May 2022, Newton Group announced that it signed a PIPE subscription agreement with Al Ataa Investment LLC (hereinafter referred to as LLC) in Abu Dhabi, UAE, with a total amount of 200 million US dollars. LLC is the UAE Royal Assets Company, which is not only an important part of the UAE economy, but also represents the national intention of the UAE’s special political system. This subscription shows the strong support of the UAE for new energy vehicles, and also shows the country’s determination to develop local new energy vehicles.

With the strong support of the UAE government,Newton Group successfully "landed" on Nasdaq in the United States on November 14, 2022, becoming the first stock in the United Arab Emirates’ new energy vehicle listing in the United States

Before putting on the coat of "the first share of new energy vehicles in the United Arab Emirates", Newton Group was active in domestic and foreign markets as the "Iconic" brand.

According to Iconic’s official Weibo chat history, in September 2016, Tianjin Iconic New Energy Vehicle Co., Ltd. was established. In April of the following year, the company brought its first pure electric MPV to the Shanghai Auto Show and claimed that it had won nearly 10,000 pre-orders at home and abroad before it was listed. The first batch of new cars will be delivered in 2019.

Image source: Weibo screenshot

Similar to the "hot-selling" news of the product, there are also its big-name partners that have been officially announced, such as product design by W Motors, a Middle Eastern supercar manufacturer, prototype car building by Turin studio, and working with Microsoft to create future smart travel solutions.

However, as the time came to 2019, Iconic did not release more news on the delivery of orders. But at the same time, the company is still revealing new "highlights". According to a report by China News Service in April 2019, during the 2019 Shanghai Auto Show, Iconic founder and president Wu Nan announced that Iconic established Tianjin Tianqi New Energy Vehicle Co., Ltd.

In July of the same year, Tianjin Aikonik New Energy Vehicle Co., Ltd. was renamed Tianjin Tianqi Group Co., Ltd. At that time, many media reported that Aikonik and Tianjin Jinghai District Government, Tianjin Baili Machinery Equipment Group Co., Ltd. and Tianjin Jinghong Investment Development Group Co., Ltd. reached an agreement on the transfer of equity of Meiya Automobile, and thus obtained the car manufacturing qualification.

Inside the registered place of Tianjin Tianqi Group, picture source: Photo by Li Xing, every reporter

According to the news released by Tianjin Jinghai District Rongmedia Center in 2019, the Tianqi New Energy Vehicle Headquarters project will be settled in Jinghai District Ziya Economic and Technological Development Zone. The project is divided into two phases as a whole. The first phase starts the new energy vehicle production base project, and the planned annual production capacity is 50,000 new energy MPVs. It is expected to start construction in October 2019 and be completed and put into operation in October the following year.

However, there is no public information on the progress of the project.

Previously, a reporter from the "Daily Economic News" called the investment project department of the Jinghai District Government Service Office to inquire about the follow-up progress of the aforementioned project. After the other party’s inquiry, the project was not established in the system. "[The project unit at that time] may have an agreement with the district government, but it may only be a framework agreement, or a strategic agreement. In the end, the project unit may not be cost-effective (think) it is not suitable, or the supporting site selection may feel that there is a problem, and it will not be connected. Then the project will be completed in the end."

The daily economic news is comprehensive from Hengda’s announcement and the daily economic news (reporters: Zhu Chengxiang, Li Xing, Yang Yu)

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